Video Streaming Market Poised for Hypergrowth, Driven by 5G, AI Personalization, and Industry Consolidation
Global Video Streaming Market Poised for Hypergrowth, Driven by 5G, AI Personalization, and Industry Consolidation
November 5, 2025 – The global Video Streaming Services market is accelerating into a hyper-growth phase, fueled by technological advancements, sophisticated AI-driven personalization, and aggressive market consolidation among major media players. The market, estimated between $100 and $200 billion USD in 2024, is projected to achieve a substantial Compound Annual Growth Rate (CAGR) of 15.0% to 30.0% from 2025 to 2030.
Video streaming services provide on-demand and live video content over the internet, supporting high-definition/4K transmission, personalized recommendations, and multi-device compatibility. Key models include SVOD (Subscription, e.g., Netflix), AVOD (Ad-supported, e.g., YouTube), and TVOD (Transactional, e.g., iTunes).
Market Drivers and Global Growth Trajectory
Market expansion is primarily driven by three critical factors:
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AI Personalization: Enhancing user experience and engagement.
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5G Deployment: Enabling low-latency, high-quality streaming for live content.
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Global Content Localization: Tailoring content for regional audiences.
Industry research points to a transformative period for video entertainment:
| Metric | Value/Range |
| 2024 Market Size Estimate | $100 - $200 Billion USD |
| 2025-2030 CAGR | 15.0% - 30.0% |
| Global Streaming Audience (by 2025) | approx 1.4 Billion Users |
| Global Subscriber Leader (Netflix 2025) | >301 Million Subscribers |
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Audience Growth: The global streaming audience is expected to reach 1.4 billion by 2025, with the Middle East & North Africa (MENA) region showing the fastest growth.
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SVOD Dominance: Netflix maintains its lead, with its Q4 2024 earnings report highlighting strong growth in its global subscriber base (exceeding 301 million) and the success of its ad-supported tier.
Application and Type Segmentation
The market is segmented by both end-user (Application) and delivery method (Type):
1. By Application (End-User)
| Segment | Estimated Revenue Share (2025) | Estimated CAGR (2025-2030) | Key Trends |
| Consumer (B2C) | 59% - 76% | 11% - 20% | Dominant segment driven by SVOD (Netflix, Disney+), smartphone penetration ($\approx$ 70%), and 5G supporting 4K streaming. Entertainment leads consumption. |
| Enterprise (B2B) | 24% - 41% | 12.9% - 21% | Surging growth due to remote work, digital transformation, and demand for internal training, remote meetings, and marketing VOD. North America holds the largest share (42%). |
2. By Type (Delivery Model)
| Segment | Estimated Market Share (2025) | Estimated CAGR (2025-2030) | Key Trends |
| Non-Linear (VOD) | $\approx 60\%$ | 11% - 22% | Leads due to massive content libraries (movies/series). AI recommendations boost viewer stickiness. APAC growth is strong, driven by localized content. |
| Live Streaming | $\approx 40\%$ | 14.3% - 21.2% | Explosive growth fueled by 5G low-latency capabilities, especially for sports, eSports (55% of live share), and social media platforms (TikTok). Used heavily in Enterprise for real-time communication. |
Strategic Consolidation and Key Players
The global market is dominated by major content owners and tech giants, with Netflix, Amazon, and Disney collectively holding an estimated 80% market share.
Recent M&A and Strategic Moves (2025):
| Company/Event | Date | Strategic Implication |
| Disney & FuboTV Merger | Oct 2025 | Combined Fubo and Hulu + Live TV to form a virtual MVPD (vMVPD) with nearly 6 million North American subscribers, signaling deeper integration in the live streaming TV segment. |
| Paramount-Skydance Merger | Aug 2025 | Completed $17.5 billion merger creating Paramount, a Skydance Corporation, focused on becoming a premier standalone global media company. |
| WBD Rejects Paramount Bid | Oct 2025 | Warner Bros. Discovery rejected multiple unsolicited acquisition offers from the newly formed Paramount, indicating ongoing intense M&A activity within the premium content space. |
| Amazon & NFL Expansion | Oct 2025 | Prime Video secured global broadcast rights for the Black Friday Football game, underscoring Amazon's strategy to expand live sports content globally to drive Prime Video subscriptions. |
| Tencent iFlix Acquisition | Jun 2020 | Tencent's earlier acquisition of iFlix established its foothold in Southeast Asia, vital for APAC expansion against global rivals. |
Major Global Manufacturers:
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Netflix
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Amazon
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Disney
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Google (YouTube)
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Warner Bros. Discovery
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Apple
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Paramount Global
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Comcast
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ByteDance (TikTok)
Chinese leaders like iQIYI, Tencent Video, and Bilibili continue to drive growth in the APAC region with localized, original content and specialized communities (e.g., Bilibili’s ACG focus).