2-Coumaranone Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
2-Coumaranone is a specialized organic compound that serves as a key intermediate in the synthesis of Azoxystrobin, a prominent fungicide within the methoxyacrylate class of agrochemicals. This class, which includes competitors like Picoxystrobin and Trifloxystrobin, is widely recognized as the most popular and highest-selling category of fungicides globally, accounting for roughly a quarter of total fungicide sales. Azoxystrobin, in particular, has solidified its position as the top-selling fungicide worldwide, generating annual revenues in the billions of USD and maintaining its leadership for multiple consecutive years. The global market for 2-Coumaranone is projected to reach 50-100 million USD by 2025, with an estimated compound annual growth rate (CAGR) of 1.5%-3.5% through 2030. This moderate growth reflects the maturity of the Azoxystrobin market, balanced against challenges such as patent expiration, rising fungal resistance, and the emergence of newer fungicide alternatives. The industry is characterized by its dependence on agricultural demand, a focus on sustainable crop protection, and the ongoing shift towards combination formulations to sustain efficacy and market relevance.
Azoxystrobin’s history underscores its significance in the fungicide sector. First registered in Germany in 1996 and launched in 1997, it achieved sales of 184 million USD in its second year, climbing to 410 million USD by 2003 and surpassing 1 billion USD in 2010. By 2011, it held a 10% share of the global fungicide application market, securing its top ranking. Following minor adjustments in 2014 and 2015 after its patent expired, Azoxystrobin rebounded, reaching 1.489 billion USD in 2019, reinforcing its dominance. Post-patent, its use has increasingly involved combinations with active ingredients like Difenoconazole and Tebuconazole to combat resistance, directly influencing the demand for 2-Coumaranone.
Regional Analysis
The demand for 2-Coumaranone is closely tied to regions with significant agricultural activity and fungicide usage. Asia-Pacific, led by China, is a powerhouse in this market, driven by its vast farming sector and robust agrochemical production. Growth in this region is estimated at 2.0%-3.5%, with China excelling as both a major consumer and producer of Azoxystrobin, alongside India’s rising adoption of advanced crop protection solutions. North America, particularly the United States, and Europe, including Germany and France, represent mature markets with growth rates of 1.0%-2.5%. These regions focus on high-value crops and regulatory compliance, though market saturation curbs faster expansion. Latin America, spearheaded by Brazil and Argentina, and parts of Africa show growth potential of 2.5%-4.0%, fueled by expanding agricultural landscapes and increasing fungicide adoption. Market trends in Asia-Pacific emphasize scaling production for domestic and export markets, while North America and Europe prioritize resistance management and sustainability. Emerging markets in Latin America and Africa focus on enhancing crop yields, supporting steady demand for 2-Coumaranone.
Application Analysis
The primary application of 2-Coumaranone is in Azoxystrobin production, which dominates its market dynamics with an estimated growth rate of 1.5%-3.5% through 2030. Azoxystrobin’s systemic properties and broad-spectrum efficacy against diseases like rust and powdery mildew have made it indispensable across various crops since its 1997 debut. Its patent expiration in 2014 shifted its application towards combination formulations, with popular pairings including Difenoconazole, Tebuconazole, and Cyproconazole. The 32.5% Azoxystrobin + Difenoconazole suspension concentrate has become a widely adopted classic formulation, extending its market longevity. This compounding trend sustains demand for 2-Coumaranone, though competition from newer methoxyacrylates like Picoxystrobin challenges its growth. Other applications, such as in specialty chemicals, are minor, with growth rates of 0.5%-1.5%. These uses remain niche due to limited scope and slower adoption, underscoring Azoxystrobin’s central role in driving the 2-Coumaranone market.
Key Market Players
Several key manufacturers underpin the 2-Coumaranone market, ensuring a robust supply chain:
WeylChem International GmbH: A global chemical company specializing in high-quality intermediates for agrochemical markets worldwide.
Jiuquan Yajia Chemical Co. Ltd.: A Chinese producer with a capacity of 2500 tons, serving both domestic and international demand.
Gansu Boke Biotechnology Co. Ltd.: Currently operating at 1000 tons, with plans to expand to 1500 tons by November 2025, reflecting optimism in future growth.
Suli Co. Ltd.: Set to launch a 2000-ton facility in the second half of 2025, strengthening its foothold in China’s agrochemical sector.
Jiangsu Changqing Agrochemical Co. Ltd.: A prominent player in China, contributing significantly to regional supply.
Additionally, Hailir Pesticides and Chemicals Group has planned a 1000-ton capacity, though construction has not yet started, hinting at potential future competition. These companies collectively support the steady supply needed for Azoxystrobin production, with expansions signaling confidence in the market’s resilience.
Porter’s Five Forces Analysis
Threat of New Entrants: Low. Producing 2-Coumaranone demands specialized chemical expertise and significant capital, creating high entry barriers. Established players leverage economies of scale and strong ties with fungicide manufacturers, deterring newcomers.
Threat of Substitutes: Moderate. While Azoxystrobin leads the market, newer fungicides like Picoxystrobin and alternative classes pose a substitution risk, potentially reducing 2-Coumaranone demand over time.
Bargaining Power of Buyers: High. Large agrochemical firms producing Azoxystrobin wield significant influence over pricing and terms, given their dominance and bulk purchasing power.
Bargaining Power of Suppliers: Moderate. Raw material suppliers for 2-Coumaranone have some leverage due to the compound’s specialized nature, but multiple sourcing options limit their control.
Competitive Rivalry: Moderate to High. The market features a concentrated group of producers, with rivalry intensifying as capacities grow and companies compete for contracts with major fungicide makers, especially in cost-sensitive regions.
This analysis highlights a market with stable foundations but growing pressures from substitutes and buyer influence, requiring strategic agility from producers.
Market Opportunities and Challenges
Opportunities:
Combination Formulations: The shift towards Azoxystrobin combinations to address resistance and enhance efficacy sustains demand for 2-Coumaranone, particularly as these formulations gain traction globally.
Emerging Agricultural Regions: Growth in Latin America and Africa, where agricultural expansion is accelerating, offers opportunities for increased fungicide use, boosting 2-Coumaranone demand.
Capacity Investments: Planned expansions by firms like Gansu Boke Biotechnology Co. Ltd. and Suli Co. Ltd. reflect a proactive stance to meet future needs, potentially strengthening supply chains.
Challenges:
Emerging Competitors: Newer fungicides like Picoxystrobin threaten Azoxystrobin’s dominance, indirectly impacting 2-Coumaranone demand as market preferences evolve.
Regulatory Constraints: Stricter fungicide regulations, especially in Europe and North America, could restrict Azoxystrobin applications, posing risks to the upstream 2-Coumaranone market.
Resistance Management: Rising fungal resistance to methoxyacrylates necessitates ongoing innovation in formulations, adding complexity and cost to maintaining Azoxystrobin’s market position and 2-Coumaranone’s relevance.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 2-Coumaranone Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of 2-Coumaranone by Region
8.2 Import of 2-Coumaranone by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast 2-Coumaranone Market in North America (2020-2030)
9.1 2-Coumaranone Market Size
9.2 2-Coumaranone Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast 2-Coumaranone Market in South America (2020-2030)
10.1 2-Coumaranone Market Size
10.2 2-Coumaranone Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast 2-Coumaranone Market in Asia & Pacific (2020-2030)
11.1 2-Coumaranone Market Size
11.2 2-Coumaranone Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast 2-Coumaranone Market in Europe (2020-2030)
12.1 2-Coumaranone Market Size
12.2 2-Coumaranone Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast 2-Coumaranone Market in MEA (2020-2030)
13.1 2-Coumaranone Market Size
13.2 2-Coumaranone Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global 2-Coumaranone Market (2020-2030)
14.1 2-Coumaranone Market Size
14.2 2-Coumaranone Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global 2-Coumaranone Market Forecast (2021-2026)
15.1 2-Coumaranone Market Size Forecast
15.2 2-Coumaranone Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 WeylChem International GmbH
15.1.1 Company Profile
15.1.2 Main Business and 2-Coumaranone Information
15.1.3 SWOT Analysis of WeylChem International GmbH
15.1.4 WeylChem International GmbH 2-Coumaranone Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Jiuquan Yajia Chemical Co. Ltd.
15.2.1 Company Profile
15.2.2 Main Business and 2-Coumaranone Information
15.2.3 SWOT Analysis of Jiuquan Yajia Chemical Co. Ltd.
15.2.4 Jiuquan Yajia Chemical Co. Ltd. 2-Coumaranone Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Gansu Boke Biotechnology Co. Ltd
15.3.1 Company Profile
15.3.2 Main Business and 2-Coumaranone Information
15.3.3 SWOT Analysis of Gansu Boke Biotechnology Co. Ltd
15.3.4 Gansu Boke Biotechnology Co. Ltd 2-Coumaranone Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Suli Co. Ltd.
15.4.1 Company Profile
15.4.2 Main Business and 2-Coumaranone Information
15.4.3 SWOT Analysis of Suli Co. Ltd.
15.4.4 Suli Co. Ltd. 2-Coumaranone Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Jiangsu Changqing Agrochemical Co. Ltd
15.5.1 Company Profile
15.5.2 Main Business and 2-Coumaranone Information
15.5.3 SWOT Analysis of Jiangsu Changqing Agrochemical Co. Ltd
15.5.4 Jiangsu Changqing Agrochemical Co. Ltd 2-Coumaranone Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of 2-Coumaranone Report
Table Data Sources Of 2-Coumaranone Report
Table Major Assumptions Of 2-Coumaranone Report
Table 2-Coumaranone Classification
Table 2-Coumaranone Applications List
Table Drivers Of 2-Coumaranone Market
Table Restraints Of 2-Coumaranone Market
Table Opportunities Of 2-Coumaranone Market
Table Threats Of 2-Coumaranone Market
Table Raw Materials Suppliers List
Table Different Production Methods Of 2-Coumaranone
Table Cost Structure Analysis Of 2-Coumaranone
Table Key End Users List
Table Latest News Of 2-Coumaranone Market
Table Merger And Acquisition List
Table Planned/Future Project Of 2-Coumaranone Market
Table Policy Of 2-Coumaranone Market
Table 2020-2030 Regional Export Of 2-Coumaranone
Table 2020-2030 Regional Import Of 2-Coumaranone
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 North America 2-Coumaranone Demand List By Application
Table 2020-2025 North America 2-Coumaranone Key Players Sales List
Table 2020-2025 North America 2-Coumaranone Key Players Market Share List
Table 2020-2030 North America 2-Coumaranone Demand List By Type
Table 2020-2025 North America 2-Coumaranone Price List By Type
Table 2020-2030 United States 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 United States 2-Coumaranone Import & Export List
Table 2020-2030 Canada 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Canada 2-Coumaranone Import & Export List
Table 2020-2030 Mexico 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Mexico 2-Coumaranone Import & Export List
Table 2020-2030 South America 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 South America 2-Coumaranone Demand List By Application
Table 2020-2025 South America 2-Coumaranone Key Players Sales List
Table 2020-2025 South America 2-Coumaranone Key Players Market Share List
Table 2020-2030 South America 2-Coumaranone Demand List By Type
Table 2020-2025 South America 2-Coumaranone Price List By Type
Table 2020-2030 Brazil 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Brazil 2-Coumaranone Import & Export List
Table 2020-2030 Argentina 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Argentina 2-Coumaranone Import & Export List
Table 2020-2030 Chile 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Chile 2-Coumaranone Import & Export List
Table 2020-2030 Peru 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Peru 2-Coumaranone Import & Export List
Table 2020-2030 Asia & Pacific 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Asia & Pacific 2-Coumaranone Demand List By Application
Table 2020-2025 Asia & Pacific 2-Coumaranone Key Players Sales List
Table 2020-2025 Asia & Pacific 2-Coumaranone Key Players Market Share List
Table 2020-2030 Asia & Pacific 2-Coumaranone Demand List By Type
Table 2020-2025 Asia & Pacific 2-Coumaranone Price List By Type
Table 2020-2030 China 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 China 2-Coumaranone Import & Export List
Table 2020-2030 India 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 India 2-Coumaranone Import & Export List
Table 2020-2030 Japan 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Japan 2-Coumaranone Import & Export List
Table 2020-2030 South Korea 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 South Korea 2-Coumaranone Import & Export List
Table 2020-2030 Southeast Asia 2-Coumaranone Market Size List
Table 2020-2030 Southeast Asia 2-Coumaranone Market Volume List
Table 2020-2030 Southeast Asia 2-Coumaranone Import List
Table 2020-2030 Southeast Asia 2-Coumaranone Export List
Table 2020-2030 Australia 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Australia 2-Coumaranone Import & Export List
Table 2020-2030 Europe 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Europe 2-Coumaranone Demand List By Application
Table 2020-2025 Europe 2-Coumaranone Key Players Sales List
Table 2020-2025 Europe 2-Coumaranone Key Players Market Share List
Table 2020-2030 Europe 2-Coumaranone Demand List By Type
Table 2020-2025 Europe 2-Coumaranone Price List By Type
Table 2020-2030 Germany 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Germany 2-Coumaranone Import & Export List
Table 2020-2030 France 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 France 2-Coumaranone Import & Export List
Table 2020-2030 United Kingdom 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 United Kingdom 2-Coumaranone Import & Export List
Table 2020-2030 Italy 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Italy 2-Coumaranone Import & Export List
Table 2020-2030 Spain 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Spain 2-Coumaranone Import & Export List
Table 2020-2030 Belgium 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Belgium 2-Coumaranone Import & Export List
Table 2020-2030 Netherlands 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Netherlands 2-Coumaranone Import & Export List
Table 2020-2030 Austria 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Austria 2-Coumaranone Import & Export List
Table 2020-2030 Poland 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Poland 2-Coumaranone Import & Export List
Table 2020-2030 Russia 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Russia 2-Coumaranone Import & Export List
Table 2020-2030 Mea 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Mea 2-Coumaranone Demand List By Application
Table 2020-2025 Mea 2-Coumaranone Key Players Sales List
Table 2020-2025 Mea 2-Coumaranone Key Players Market Share List
Table 2020-2030 Mea 2-Coumaranone Demand List By Type
Table 2020-2025 Mea 2-Coumaranone Price List By Type
Table 2020-2030 Egypt 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Egypt 2-Coumaranone Import & Export List
Table 2020-2030 Israel 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Israel 2-Coumaranone Import & Export List
Table 2020-2030 South Africa 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 South Africa 2-Coumaranone Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries 2-Coumaranone Import & Export List
Table 2020-2030 Turkey 2-Coumaranone Market Size And Market Volume List
Table 2020-2030 Turkey 2-Coumaranone Import & Export List
Table 2020-2025 Global 2-Coumaranone Market Size List By Region
Table 2020-2025 Global 2-Coumaranone Market Size Share List By Region
Table 2020-2025 Global 2-Coumaranone Market Volume List By Region
Table 2020-2025 Global 2-Coumaranone Market Volume Share List By Region
Table 2020-2025 Global 2-Coumaranone Demand List By Application
Table 2020-2025 Global 2-Coumaranone Demand Market Share List By Application
Table 2020-2025 Global 2-Coumaranone Capacity List
Table 2020-2025 Global 2-Coumaranone Key Vendors Capacity Share List
Table 2020-2025 Global 2-Coumaranone Key Vendors Production List
Table 2020-2025 Global 2-Coumaranone Key Vendors Production Share List
Table 2020-2025 Global 2-Coumaranone Key Vendors Production Value List
Table 2020-2025 Global 2-Coumaranone Key Vendors Production Value Share List
Table 2020-2025 Global 2-Coumaranone Demand List By Type
Table 2020-2025 Global 2-Coumaranone Demand Market Share List By Type
Table 2020-2025 Regional 2-Coumaranone Price List
Table 2025-2030 Global 2-Coumaranone Market Size List By Region
Table 2025-2030 Global 2-Coumaranone Market Size Share List By Region
Table 2025-2030 Global 2-Coumaranone Market Volume List By Region
Table 2025-2030 Global 2-Coumaranone Market Volume Share List By Region
Table 2025-2030 Global 2-Coumaranone Demand List By Application
Table 2025-2030 Global 2-Coumaranone Demand Market Share List By Application
Table 2025-2030 Global 2-Coumaranone Capacity List
Table 2025-2030 Global 2-Coumaranone Key Vendors Capacity Share List
Table 2025-2030 Global 2-Coumaranone Key Vendors Production List
Table 2025-2030 Global 2-Coumaranone Key Vendors Production Share List
Table 2025-2030 Global 2-Coumaranone Key Vendors Production Value List
Table 2025-2030 Global 2-Coumaranone Key Vendors Production Value Share List
Table 2025-2030 Global 2-Coumaranone Demand List By Type
Table 2025-2030 Global 2-Coumaranone Demand Market Share List By Type
Table 2025-2030 2-Coumaranone Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure 2-Coumaranone Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America 2-Coumaranone Market Size And Cagr
Figure 2020-2030 North America 2-Coumaranone Market Volume And Cagr
Figure 2020-2030 South America 2-Coumaranone Market Size And Cagr
Figure 2020-2030 South America 2-Coumaranone Market Volume And Cagr
Figure 2020-2030 Asia & Pacific 2-Coumaranone Market Size And Cagr
Figure 2020-2030 Asia & Pacific 2-Coumaranone Market Volume And Cagr
Figure 2020-2030 Europe 2-Coumaranone Market Size And Cagr
Figure 2020-2030 Europe 2-Coumaranone Market Volume And Cagr
Figure 2020-2030 Mea 2-Coumaranone Market Size And Cagr
Figure 2020-2030 Mea 2-Coumaranone Market Volume And Cagr
Figure 2020-2025 Global 2-Coumaranone Capacity Production And Growth Rate
Figure 2020-2025 Global 2-Coumaranone Production Value And Growth Rate
Figure 2025-2030 Global 2-Coumaranone Capacity Production And Growth Rate
Figure 2025-2030 Global 2-Coumaranone Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |