Vertical Farming System & Module Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Vertical farming systems and modules are cutting-edge agricultural frameworks that employ vertically stacked growing units to produce crops in controlled environments, primarily for vegetable cultivation, fruit planting, and other applications. These systems utilize advanced technologies such as hydroponics, aeroponics, and other soil-less methods to optimize space, reduce water consumption, and ensure consistent crop production regardless of external weather conditions. The industry is distinguished by its sustainability, resource efficiency, and adaptability to urban settings, addressing critical challenges like land scarcity, water shortages, and food supply chain disruptions. It caters to the escalating demand for fresh, locally sourced produce, driven by urbanization, environmental concerns, and innovations in farming technology. Key growth factors include rising global food demand, shrinking arable land, and a growing preference for eco-conscious agricultural practices.
Market Size and Growth Forecast
The global vertical farming system and module market is estimated to reach USD 5.1 to 7.8 billion in 2025, with a projected compound annual growth rate (CAGR) of 8.0% to 9.0% from 2025 to 2030. This growth is driven by the rapid expansion of urban agriculture and the increasing adoption of water-efficient farming solutions.
Regional Analysis
North America: Holds 35-40% market share, with a growth rate of 7-8%. The United States leads with indoor hydroponic systems for urban markets, while Canada focuses on technology-driven fruit cultivation.
Europe: Accounts for 30-35% market share, with a growth rate of 8-9%. Germany and the Netherlands drive demand with sustainable vegetable production and advanced farming modules.
Asia Pacific: Represents 20-25% market share, with a growth rate of 9-10%. China addresses water scarcity with large-scale systems, and Japan pioneers high-tech urban farming.
Rest of the World: Holds 5-10% market share, growing at 8-9%, with the UAE emphasizing food security through vertical farming innovations in arid regions.
Trends in North America focus on premium, local produce, while Asia Pacific prioritizes scalable systems to mitigate resource constraints.
Application Analysis
Vegetable cultivation grows at 8-9%, driven by demand for leafy greens and herbs, with trends toward hydroponics for consistent urban supply. Fruit planting grows at 7-8%, fueled by high-value crops like strawberries, with trends toward aeroponics in controlled environments. Other applications, including herbs and specialty crops, grow at 6-7%, with steady demand for niche produce in diverse markets.
Product Type Analysis
Hydroponics grows at 8-9%, valued for its water efficiency and soil-less cultivation, with trends toward widespread use in vegetable production. Aeroponics grows at 8-9%, leveraging minimal water for high yields, with trends toward adoption in fruit and premium crop farming. Others, such as aquaponics and hybrid systems, grow at 7-8%, with trends toward integrated solutions in sustainable farming setups.
Key Market Players
AeroFarms: Based in Newark, New Jersey, AeroFarms is a trailblazer in aeroponic vertical farming. The company operates large indoor facilities using mist-based systems to grow leafy greens with up to 99% less water than traditional methods, serving urban retailers and food service providers across North America with sustainable, high-quality produce.
Gotham Greens: Headquartered in Brooklyn, New York, Gotham Greens builds rooftop and indoor vertical farms using hydroponics. It specializes in pesticide-free greens like lettuce and basil, supplying major U.S. retailers and restaurants with a focus on local distribution and environmental sustainability.
Plenty (Bright Farms): Operating from San Francisco, California, Plenty develops high-tech indoor farms with advanced hydroponics and aeroponics. The company targets premium vegetable and fruit markets, emphasizing automation and data-driven farming to deliver fresh produce to urban consumers in North America and beyond.
Lufa Farms: Located in Montreal, Canada, Lufa Farms pioneered rooftop vertical farming with hydroponic systems. It grows vegetables and herbs for direct-to-consumer delivery through a subscription model, focusing on urban freshness and reduced carbon footprints in the Canadian market.
Beijing IEDA Protected Horticulture: Based in China, Beijing IEDA designs vertical farming modules for vegetable cultivation. The company integrates hydroponics and automation to address urban food needs, serving China’s growing cities with scalable, efficient systems.
Green Sense Farms: Headquartered in Indiana, USA, Green Sense Farms focuses on indoor hydroponic farming with energy-efficient LED lighting. It produces greens for retail and institutional buyers, offering scalable solutions for North American farmers seeking sustainable production methods.
Garden Fresh Farms: Located in Minnesota, USA, Garden Fresh Farms specializes in compact hydroponic systems for indoor vegetable farming. The company caters to local supermarkets and restaurants, emphasizing affordability and year-round production in urban settings.
Mirai: Based in Japan, Mirai develops advanced vertical farming systems using hydroponics and controlled environments. It grows leafy greens for urban markets, leveraging precision technology to address Japan’s land scarcity and food security challenges.
Sky Vegetables: Operating from New York, USA, Sky Vegetables focuses on hydroponic vertical farms for vegetables. The company designs modular systems for urban rooftops, serving local markets with fresh, sustainable produce tailored to city needs.
TruLeaf: Headquartered in Nova Scotia, Canada, TruLeaf offers hydroponic vertical farming solutions for greens and herbs. It targets urban and remote markets with compact, high-yield systems, emphasizing sustainability and local food supply.
Urban Crops: Based in Belgium, Urban Crops develops automated hydroponic and aeroponic systems. The company serves European markets with high-tech farming modules, focusing on scalability and resource efficiency for urban agriculture.
Sky Greens: Located in Singapore, Sky Greens pioneered vertical farming with its rotating hydroponic towers. It grows vegetables for local markets, offering water-efficient solutions to address Singapore’s land and water constraints.
GreenLand: Operating in China, GreenLand designs large-scale vertical farming systems using hydroponics. The company targets urban vegetable production, supporting China’s food security goals with efficient, scalable technology.
Scatil: Based in Japan, Scatil focuses on compact hydroponic systems for urban farming. It serves local markets with affordable, high-yield solutions, emphasizing sustainability and space optimization.
Jingpeng: Headquartered in China, Jingpeng provides hydroponic and CEA modules for vertical farming. The company caters to large-scale vegetable production, supporting China’s urban agriculture with robust, technology-driven systems.
Metropolis Farms: Located in Philadelphia, USA, Metropolis Farms operates indoor hydroponic farms for vegetables. It serves urban markets with fresh produce, focusing on community integration and sustainable farming practices.
Plantagon: Based in Sweden, Plantagon develops vertical farming systems with a focus on urban integration. It uses hydroponics to grow vegetables, targeting European cities with innovative, eco-friendly designs.
Spread: Operating from Japan, Spread builds large-scale hydroponic farms for leafy greens. The company emphasizes automation and efficiency, serving Japan’s urban markets with consistent, high-quality produce.
Sanan Sino Science: Headquartered in China, Sanan Sino Science offers hydroponic and CEA systems for vertical farming. It targets urban vegetable production with scalable, cost-efficient solutions to meet China’s growing demand.
Nongzhong Wulian: Based in China, Nongzhong Wulian develops IoT-enabled vertical farming modules. It serves urban markets with smart hydroponic systems, focusing on technology integration and resource efficiency.
Vertical Harvest: Located in Wyoming, USA, Vertical Harvest operates hydroponic vertical farms for community-focused production. It grows vegetables for local markets, emphasizing sustainability and social impact.
Infinite Harvest: Based in Colorado, USA, Infinite Harvest designs modular hydroponic systems for indoor farming. It serves urban and rural markets with customizable, high-yield solutions for vegetable cultivation.
Metro Farms: Operating in Singapore, Metro Farms develops hydroponic vertical farms for vegetables. It targets urban consumers with compact, sustainable systems, addressing local food security needs.
These companies compete on technology, water efficiency, and scalability, driving the market with innovative, region-specific solutions.
Porter’s Five Forces Analysis
The threat of new entrants is moderate, requiring significant investment in technology and expertise, though niche players can emerge. Substitutes are medium, with traditional farming as an option, but land and water scarcity limit its competitiveness. Buyer power is medium, with retailers negotiating prices, but demand for fresh produce sustains loyalty. Supplier power is moderate, with components like LEDs widely available, though specialized tech can constrain options. Rivalry is high, with differentiation through automation, sustainability, and crop quality driving innovation.
Market Opportunities and Challenges
Opportunities
Rising food demand driving vertical farming adoption.
Water-efficient technologies enhancing market appeal.
Government support for sustainable agriculture boosting investment.
Challenges
High initial costs limiting small-scale adoption.
Energy-intensive operations increasing expenses.
Limited crop variety suitable for vertical systems constraining growth.
Merger and Acquisition News
Vertical Farming Company Expands by Acquiring Three Farms (Date: April 2024): A leading vertical farming company acquired three facilities, expanding its hydroponics capacity to meet North American urban demand.
Vertical Farming Startup Plenty to Expand via $680 mln JV with UAE's Mawarid (Date: August 2024): Plenty partnered with Mawarid in a $680 million joint venture, scaling its aeroponics operations to enhance UAE food security.
GreenState Acquires Yasai to Become Vertical Farming Market Leader in Switzerland (Date: November 2024): GreenState acquired Yasai, consolidating its hydroponics leadership in Switzerland’s premium produce market.
Growth Trend Analysis
The World Economic Forum notes that only 3% of global water is suitable for drinking and farming, with usage growing twice as fast as population increases, potentially rising 50% by 2030. Agriculture’s 70% share of water withdrawals exacerbates scarcity and soil salinization, driving demand for vertical farming systems like hydroponics and aeroponics, which use up to 90% less water. The United Nations highlights China’s water scarcity—21% of the world’s population with 6% of its freshwater—fueling adoption of these systems. North America’s urban focus, Europe’s sustainability push, and Asia Pacific’s resource constraints support the market’s 8-9% CAGR, driven by food security needs and technological advancements.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Vertical Farming System & Module Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Vertical Farming System & Module Market in North America (2020-2030)
8.1 Vertical Farming System & Module Market Size
8.2 Vertical Farming System & Module Market by End Use
8.3 Competition by Players/Suppliers
8.4 Vertical Farming System & Module Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Vertical Farming System & Module Market in South America (2020-2030)
9.1 Vertical Farming System & Module Market Size
9.2 Vertical Farming System & Module Market by End Use
9.3 Competition by Players/Suppliers
9.4 Vertical Farming System & Module Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Vertical Farming System & Module Market in Asia & Pacific (2020-2030)
10.1 Vertical Farming System & Module Market Size
10.2 Vertical Farming System & Module Market by End Use
10.3 Competition by Players/Suppliers
10.4 Vertical Farming System & Module Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Vertical Farming System & Module Market in Europe (2020-2030)
11.1 Vertical Farming System & Module Market Size
11.2 Vertical Farming System & Module Market by End Use
11.3 Competition by Players/Suppliers
11.4 Vertical Farming System & Module Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Vertical Farming System & Module Market in MEA (2020-2030)
12.1 Vertical Farming System & Module Market Size
12.2 Vertical Farming System & Module Market by End Use
12.3 Competition by Players/Suppliers
12.4 Vertical Farming System & Module Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Vertical Farming System & Module Market (2020-2025)
13.1 Vertical Farming System & Module Market Size
13.2 Vertical Farming System & Module Market by End Use
13.3 Competition by Players/Suppliers
13.4 Vertical Farming System & Module Market Size by Type
Chapter 14 Global Vertical Farming System & Module Market Forecast (2025-2030)
14.1 Vertical Farming System & Module Market Size Forecast
14.2 Vertical Farming System & Module Application Forecast
14.3 Competition by Players/Suppliers
14.4 Vertical Farming System & Module Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 AeroFarms
15.1.1 Company Profile
15.1.2 Main Business and Vertical Farming System & Module Information
15.1.3 SWOT Analysis of AeroFarms
15.1.4 AeroFarms Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Gotham Greens
15.2.1 Company Profile
15.2.2 Main Business and Vertical Farming System & Module Information
15.2.3 SWOT Analysis of Gotham Greens
15.2.4 Gotham Greens Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Plenty (Bright Farms)
15.3.1 Company Profile
15.3.2 Main Business and Vertical Farming System & Module Information
15.3.3 SWOT Analysis of Plenty (Bright Farms)
15.3.4 Plenty (Bright Farms) Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Lufa Farms
15.4.1 Company Profile
15.4.2 Main Business and Vertical Farming System & Module Information
15.4.3 SWOT Analysis of Lufa Farms
15.4.4 Lufa Farms Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Beijing IEDA Protected Horticulture
15.5.1 Company Profile
15.5.2 Main Business and Vertical Farming System & Module Information
15.5.3 SWOT Analysis of Beijing IEDA Protected Horticulture
15.5.4 Beijing IEDA Protected Horticulture Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Green Sense Farms
15.6.1 Company Profile
15.6.2 Main Business and Vertical Farming System & Module Information
15.6.3 SWOT Analysis of Green Sense Farms
15.6.4 Green Sense Farms Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Garden Fresh Farms
15.7.1 Company Profile
15.7.2 Main Business and Vertical Farming System & Module Information
15.7.3 SWOT Analysis of Garden Fresh Farms
15.7.4 Garden Fresh Farms Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Mirai
15.8.1 Company Profile
15.8.2 Main Business and Vertical Farming System & Module Information
15.8.3 SWOT Analysis of Mirai
15.8.4 Mirai Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Sky Vegetables
15.9.1 Company Profile
15.9.2 Main Business and Vertical Farming System & Module Information
15.9.3 SWOT Analysis of Sky Vegetables
15.9.4 Sky Vegetables Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 TruLeaf
15.10.1 Company Profile
15.10.2 Main Business and Vertical Farming System & Module Information
15.10.3 SWOT Analysis of TruLeaf
15.10.4 TruLeaf Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Urban Crops
15.11.1 Company Profile
15.11.2 Main Business and Vertical Farming System & Module Information
15.11.3 SWOT Analysis of Urban Crops
15.11.4 Urban Crops Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Sky Greens
15.12.1 Company Profile
15.12.2 Main Business and Vertical Farming System & Module Information
15.12.3 SWOT Analysis of Sky Greens
15.12.4 Sky Greens Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 GreenLand
15.13.1 Company Profile
15.13.2 Main Business and Vertical Farming System & Module Information
15.13.3 SWOT Analysis of GreenLand
15.13.4 GreenLand Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 Scatil
15.14.1 Company Profile
15.14.2 Main Business and Vertical Farming System & Module Information
15.14.3 SWOT Analysis of Scatil
15.14.4 Scatil Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 Jingpeng
15.15.1 Company Profile
15.15.2 Main Business and Vertical Farming System & Module Information
15.15.3 SWOT Analysis of Jingpeng
15.15.4 Jingpeng Vertical Farming System & Module Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Vertical Farming System & Module Report
Table Data Sources Of Vertical Farming System & Module Report
Table Major Assumptions Of Vertical Farming System & Module Report
Table Vertical Farming System & Module Classification
Table Vertical Farming System & Module Applications
Table Drivers Of Vertical Farming System & Module Market
Table Restraints Of Vertical Farming System & Module Market
Table Opportunities Of Vertical Farming System & Module Market
Table Threats Of Vertical Farming System & Module Market
Table Raw Materials Suppliers
Table Different Production Methods Of Vertical Farming System & Module
Table Cost Structure Analysis Of Vertical Farming System & Module
Table Key End Users
Table Latest News Of Vertical Farming System & Module Market
Table Merger And Acquisition
Table Planned/Future Project Of Vertical Farming System & Module Market
Table Policy Of Vertical Farming System & Module Market
Table 2020-2030 North America Vertical Farming System & Module Market Size
Table 2020-2030 North America Vertical Farming System & Module Market Size By Application
Table 2020-2025 North America Vertical Farming System & Module Key Players Revenue
Table 2020-2025 North America Vertical Farming System & Module Key Players Market Share
Table 2020-2030 North America Vertical Farming System & Module Market Size By Type
Table 2020-2030 United States Vertical Farming System & Module Market Size
Table 2020-2030 Canada Vertical Farming System & Module Market Size
Table 2020-2030 Mexico Vertical Farming System & Module Market Size
Table 2020-2030 South America Vertical Farming System & Module Market Size
Table 2020-2030 South America Vertical Farming System & Module Market Size By Application
Table 2020-2025 South America Vertical Farming System & Module Key Players Revenue
Table 2020-2025 South America Vertical Farming System & Module Key Players Market Share
Table 2020-2030 South America Vertical Farming System & Module Market Size By Type
Table 2020-2030 Brazil Vertical Farming System & Module Market Size
Table 2020-2030 Argentina Vertical Farming System & Module Market Size
Table 2020-2030 Chile Vertical Farming System & Module Market Size
Table 2020-2030 Peru Vertical Farming System & Module Market Size
Table 2020-2030 Asia & Pacific Vertical Farming System & Module Market Size
Table 2020-2030 Asia & Pacific Vertical Farming System & Module Market Size By Application
Table 2020-2025 Asia & Pacific Vertical Farming System & Module Key Players Revenue
Table 2020-2025 Asia & Pacific Vertical Farming System & Module Key Players Market Share
Table 2020-2030 Asia & Pacific Vertical Farming System & Module Market Size By Type
Table 2020-2030 China Vertical Farming System & Module Market Size
Table 2020-2030 India Vertical Farming System & Module Market Size
Table 2020-2030 Japan Vertical Farming System & Module Market Size
Table 2020-2030 South Korea Vertical Farming System & Module Market Size
Table 2020-2030 Southeast Asia Vertical Farming System & Module Market Size
Table 2020-2030 Australia Vertical Farming System & Module Market Size
Table 2020-2030 Europe Vertical Farming System & Module Market Size
Table 2020-2030 Europe Vertical Farming System & Module Market Size By Application
Table 2020-2025 Europe Vertical Farming System & Module Key Players Revenue
Table 2020-2025 Europe Vertical Farming System & Module Key Players Market Share
Table 2020-2030 Europe Vertical Farming System & Module Market Size By Type
Table 2020-2030 Germany Vertical Farming System & Module Market Size
Table 2020-2030 France Vertical Farming System & Module Market Size
Table 2020-2030 United Kingdom Vertical Farming System & Module Market Size
Table 2020-2030 Italy Vertical Farming System & Module Market Size
Table 2020-2030 Spain Vertical Farming System & Module Market Size
Table 2020-2030 Belgium Vertical Farming System & Module Market Size
Table 2020-2030 Netherlands Vertical Farming System & Module Market Size
Table 2020-2030 Austria Vertical Farming System & Module Market Size
Table 2020-2030 Poland Vertical Farming System & Module Market Size
Table 2020-2030 Russia Vertical Farming System & Module Market Size
Table 2020-2030 Mea Vertical Farming System & Module Market Size
Table 2020-2030 Mea Vertical Farming System & Module Market Size By Application
Table 2020-2025 Mea Vertical Farming System & Module Key Players Revenue
Table 2020-2025 Mea Vertical Farming System & Module Key Players Market Share
Table 2020-2030 Mea Vertical Farming System & Module Market Size By Type
Table 2020-2030 Egypt Vertical Farming System & Module Market Size
Table 2020-2030 Israel Vertical Farming System & Module Market Size
Table 2020-2030 South Africa Vertical Farming System & Module Market Size
Table 2020-2030 Gulf Cooperation Council Countries Vertical Farming System & Module Market Size
Table 2020-2030 Turkey Vertical Farming System & Module Market Size
Table 2020-2025 Global Vertical Farming System & Module Market Size By Region
Table 2020-2025 Global Vertical Farming System & Module Market Size Share By Region
Table 2020-2025 Global Vertical Farming System & Module Market Size By Application
Table 2020-2025 Global Vertical Farming System & Module Market Share By Application
Table 2020-2025 Global Vertical Farming System & Module Key Vendors Revenue
Table 2020-2025 Global Vertical Farming System & Module Key Vendors Market Share
Table 2020-2025 Global Vertical Farming System & Module Market Size By Type
Table 2020-2025 Global Vertical Farming System & Module Market Share By Type
Table 2025-2030 Global Vertical Farming System & Module Market Size By Region
Table 2025-2030 Global Vertical Farming System & Module Market Size Share By Region
Table 2025-2030 Global Vertical Farming System & Module Market Size By Application
Table 2025-2030 Global Vertical Farming System & Module Market Share By Application
Table 2025-2030 Global Vertical Farming System & Module Key Vendors Revenue
Table 2025-2030 Global Vertical Farming System & Module Key Vendors Market Share
Table 2025-2030 Global Vertical Farming System & Module Market Size By Type
Table 2025-2030 Vertical Farming System & Module Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Vertical Farming System & Module Picture
Figure 2020-2030 North America Vertical Farming System & Module Market Size And Cagr
Figure 2020-2030 South America Vertical Farming System & Module Market Size And Cagr
Figure 2020-2030 Asia & Pacific Vertical Farming System & Module Market Size And Cagr
Figure 2020-2030 Europe Vertical Farming System & Module Market Size And Cagr
Figure 2020-2030 Mea Vertical Farming System & Module Market Size And Cagr
Figure 2020-2025 Global Vertical Farming System & Module Market Size And Growth Rate
Figure 2025-2030 Global Vertical Farming System & Module Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |