Trailed Round Baler Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-03-30 Pages: 112
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Trailed Round Baler Market Summary
Introduction
Trailed round balers are agricultural machines designed to collect, compress, and bale hay or straw into cylindrical rolls, with applications in agriculture, livestock, and other uses. Available in trailed pick-up and trailed crushing types, they enhance efficiency in forage harvesting and storage. The market is characterized by its mechanization, durability, and adaptability to diverse farm sizes, reflecting a sector driven by rising livestock feed demand, agricultural mechanization, and advancements in baling technology. Key growth drivers include increasing hay production, growing livestock industries, and the need for efficient forage management.

Market Size and Growth Forecast
The global trailed round baler market is estimated to reach USD 2.4 to 3.6 billion in 2025, with a projected compound annual growth rate (CAGR) of 3.0% to 4.0% from 2025 to 2030. This growth is propelled by expanding agricultural and livestock needs.
Regional Analysis
North America: Holds 30-35% market share, with a growth rate of 3-4%. The United States leads with livestock applications, while Canada focuses on hay production.
Europe: Accounts for 25-30% market share, with a growth rate of 3-4%. Germany and France drive demand with advanced farming practices.
Asia Pacific: Represents 20-25% market share, with a growth rate of 4-5%. China and India lead due to growing mechanization.
Rest of the World: Holds 15-20% market share, growing at 3-4%, with Australia leading due to livestock and hay needs.
Trends in North America favor large-scale use, while Asia Pacific focuses on affordable mechanization.

Application Analysis
Agriculture grows at 3-4%, driven by hay production, with trends toward pick-up types for efficiency. Livestock grows at 4-5%, fueled by feed needs, with trends toward crushing types for processing. Others, like biomass, grow at 2-3%, with steady niche demand.
Product Type Analysis
Trailed pick-up type grows at 3-4%, valued for simplicity, with trends toward widespread agricultural use. Trailed crushing type grows at 4-5%, driven by feed processing, with trends toward livestock applications.

Key Market Players
John Deere: Based in Moline, Illinois, USA, John Deere is a leader in balers. It offers pick-up and crushing types, serving global farmers with durable, efficient solutions.
New Holland: Operating from Turin, Italy, New Holland specializes in balers. It provides trailed solutions for agriculture and livestock, targeting global markets with advanced technology.
Takakita: Based in Japan, Takakita focuses on compact balers. It serves Asian farmers with affordable, reliable pick-up types for hay production.
Vermeer: Located in Pella, Iowa, USA, Vermeer excels in baler technology. It offers crushing types for livestock, serving North American markets with robust solutions.
Krone: Headquartered in Spelle, Germany, Krone specializes in precision balers. It provides pick-up types for agriculture, targeting European farmers with high-quality products.
Case IH: Operating from Racine, Wisconsin, USA, Case IH offers advanced balers. It serves livestock applications with crushing types, targeting global markets with efficient technology.
AGCO: Based in Duluth, Georgia, USA, AGCO provides baler solutions. It offers pick-up types for hay, serving farmers with reliable, scalable products.
Maschio: Located in Campodarsego, Italy, Maschio focuses on balers. It provides affordable pick-up types, targeting European and global markets with practical solutions.
McHale: Operating from Ballinrobe, Ireland, McHale specializes in balers. It offers crushing types for livestock, serving European farmers with durable technology.
CLAAS: Based in Harsewinkel, Germany, CLAAS excels in agricultural machinery. It provides pick-up and crushing balers, targeting global markets with advanced solutions.
These companies compete on efficiency, durability, and cost, driving the market with innovative offerings.

Porter’s Five Forces Analysis
The threat of new entrants is moderate, requiring capital and expertise, though smaller players can emerge. Substitutes are low, with manual baling less efficient. Buyer power is medium, with farmers negotiating prices, but mechanization needs sustain demand. Supplier power is moderate, with components available. Rivalry is high, with differentiation through technology and cost.

Market Opportunities and Challenges
Opportunities
Rising hay production boosting demand.
Growing livestock industry driving use.
Mechanization trends enhancing appeal.
Challenges
High initial costs limiting small-farm adoption.
Maintenance complexity affecting uptake.
Seasonal demand variability constraining growth.

Merger and Acquisition News
Yanmar Acquires CLAAS India (Date: August 2024): On August 10, 2024, Yanmar, a Japanese machinery firm, acquired CLAAS India, a subsidiary of CLAAS, enhancing its trailed round baler offerings. This acquisition strengthens Yanmar’s presence in India, integrating CLAAS’s pick-up and crushing baler technology to target Asia Pacific’s growing agricultural and livestock markets with advanced, localized solutions.

Growth Trend Analysis
Hesston by Massey Ferguson launched a double small square baler, signaling innovation in forage equipment. The American Angus Association reports U.S. hay production up 3.3% in 2024, with May 1 hay stocks up 46.6%, increasing total supply by 7.9% year-over-year, though 1.7% below the 10-year average. This supports trailed round balers’ 3-4% CAGR, driven by livestock and agricultural needs, especially in North America and Asia Pacific, despite cost and seasonal challenges.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Trailed Round Baler Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Trailed Round Baler by Region
8.2 Import of Trailed Round Baler by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Trailed Round Baler Market in North America (2020-2030)
9.1 Trailed Round Baler Market Size
9.2 Trailed Round Baler Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Trailed Round Baler Market in South America (2020-2030)
10.1 Trailed Round Baler Market Size
10.2 Trailed Round Baler Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Trailed Round Baler Market in Asia & Pacific (2020-2030)
11.1 Trailed Round Baler Market Size
11.2 Trailed Round Baler Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Trailed Round Baler Market in Europe (2020-2030)
12.1 Trailed Round Baler Market Size
12.2 Trailed Round Baler Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Trailed Round Baler Market in MEA (2020-2030)
13.1 Trailed Round Baler Market Size
13.2 Trailed Round Baler Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Trailed Round Baler Market (2020-2025)
14.1 Trailed Round Baler Market Size
14.2 Trailed Round Baler Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Trailed Round Baler Market Forecast (2025-2030)
15.1 Trailed Round Baler Market Size Forecast
15.2 Trailed Round Baler Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 John Deere
15.1.1 Company Profile
15.1.2 Main Business and Trailed Round Baler Information
15.1.3 SWOT Analysis of John Deere
15.1.4 John Deere Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 New Holland
15.2.1 Company Profile
15.2.2 Main Business and Trailed Round Baler Information
15.2.3 SWOT Analysis of New Holland
15.2.4 New Holland Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Takakita
15.3.1 Company Profile
15.3.2 Main Business and Trailed Round Baler Information
15.3.3 SWOT Analysis of Takakita
15.3.4 Takakita Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Vermeer
15.4.1 Company Profile
15.4.2 Main Business and Trailed Round Baler Information
15.4.3 SWOT Analysis of Vermeer
15.4.4 Vermeer Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Krone
15.5.1 Company Profile
15.5.2 Main Business and Trailed Round Baler Information
15.5.3 SWOT Analysis of Krone
15.5.4 Krone Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Case IH
15.6.1 Company Profile
15.6.2 Main Business and Trailed Round Baler Information
15.6.3 SWOT Analysis of Case IH
15.6.4 Case IH Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 AGCO
15.7.1 Company Profile
15.7.2 Main Business and Trailed Round Baler Information
15.7.3 SWOT Analysis of AGCO
15.7.4 AGCO Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Maschio
15.8.1 Company Profile
15.8.2 Main Business and Trailed Round Baler Information
15.8.3 SWOT Analysis of Maschio
15.8.4 Maschio Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 McHale
15.9.1 Company Profile
15.9.2 Main Business and Trailed Round Baler Information
15.9.3 SWOT Analysis of McHale
15.9.4 McHale Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 CLAAS
15.10.1 Company Profile
15.10.2 Main Business and Trailed Round Baler Information
15.10.3 SWOT Analysis of CLAAS
15.10.4 CLAAS Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 KUHN Group
15.11.1 Company Profile
15.11.2 Main Business and Trailed Round Baler Information
15.11.3 SWOT Analysis of KUHN Group
15.11.4 KUHN Group Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Sonalika International
15.12.1 Company Profile
15.12.2 Main Business and Trailed Round Baler Information
15.12.3 SWOT Analysis of Sonalika International
15.12.4 Sonalika International Trailed Round Baler Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Trailed Round Baler Report
Table Data Sources Of Trailed Round Baler Report
Table Major Assumptions Of Trailed Round Baler Report
Table Trailed Round Baler Classification
Table Trailed Round Baler Applications List
Table Drivers Of Trailed Round Baler Market
Table Restraints Of Trailed Round Baler Market
Table Opportunities Of Trailed Round Baler Market
Table Threats Of Trailed Round Baler Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Trailed Round Baler
Table Cost Structure Analysis Of Trailed Round Baler
Table Key End Users List
Table Latest News Of Trailed Round Baler Market
Table Merger And Acquisition List
Table Planned/Future Project Of Trailed Round Baler Market
Table Policy Of Trailed Round Baler Market
Table 2020-2030 Regional Export Of Trailed Round Baler
Table 2020-2030 Regional Import Of Trailed Round Baler
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 North America Trailed Round Baler Demand List By Application
Table 2020-2025 North America Trailed Round Baler Key Players Sales List
Table 2020-2025 North America Trailed Round Baler Key Players Market Share List
Table 2020-2030 North America Trailed Round Baler Demand List By Type
Table 2020-2025 North America Trailed Round Baler Price List By Type
Table 2020-2030 United States Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 United States Trailed Round Baler Import & Export List
Table 2020-2030 Canada Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Canada Trailed Round Baler Import & Export List
Table 2020-2030 Mexico Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Mexico Trailed Round Baler Import & Export List
Table 2020-2030 South America Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 South America Trailed Round Baler Demand List By Application
Table 2020-2025 South America Trailed Round Baler Key Players Sales List
Table 2020-2025 South America Trailed Round Baler Key Players Market Share List
Table 2020-2030 South America Trailed Round Baler Demand List By Type
Table 2020-2025 South America Trailed Round Baler Price List By Type
Table 2020-2030 Brazil Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Brazil Trailed Round Baler Import & Export List
Table 2020-2030 Argentina Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Argentina Trailed Round Baler Import & Export List
Table 2020-2030 Chile Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Chile Trailed Round Baler Import & Export List
Table 2020-2030 Peru Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Peru Trailed Round Baler Import & Export List
Table 2020-2030 Asia & Pacific Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Trailed Round Baler Demand List By Application
Table 2020-2025 Asia & Pacific Trailed Round Baler Key Players Sales List
Table 2020-2025 Asia & Pacific Trailed Round Baler Key Players Market Share List
Table 2020-2030 Asia & Pacific Trailed Round Baler Demand List By Type
Table 2020-2025 Asia & Pacific Trailed Round Baler Price List By Type
Table 2020-2030 China Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 China Trailed Round Baler Import & Export List
Table 2020-2030 India Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 India Trailed Round Baler Import & Export List
Table 2020-2030 Japan Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Japan Trailed Round Baler Import & Export List
Table 2020-2030 South Korea Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 South Korea Trailed Round Baler Import & Export List
Table 2020-2030 Southeast Asia Trailed Round Baler Market Size List
Table 2020-2030 Southeast Asia Trailed Round Baler Market Volume List
Table 2020-2030 Southeast Asia Trailed Round Baler Import List
Table 2020-2030 Southeast Asia Trailed Round Baler Export List
Table 2020-2030 Australia Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Australia Trailed Round Baler Import & Export List
Table 2020-2030 Europe Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Europe Trailed Round Baler Demand List By Application
Table 2020-2025 Europe Trailed Round Baler Key Players Sales List
Table 2020-2025 Europe Trailed Round Baler Key Players Market Share List
Table 2020-2030 Europe Trailed Round Baler Demand List By Type
Table 2020-2025 Europe Trailed Round Baler Price List By Type
Table 2020-2030 Germany Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Germany Trailed Round Baler Import & Export List
Table 2020-2030 France Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 France Trailed Round Baler Import & Export List
Table 2020-2030 United Kingdom Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 United Kingdom Trailed Round Baler Import & Export List
Table 2020-2030 Italy Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Italy Trailed Round Baler Import & Export List
Table 2020-2030 Spain Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Spain Trailed Round Baler Import & Export List
Table 2020-2030 Belgium Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Belgium Trailed Round Baler Import & Export List
Table 2020-2030 Netherlands Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Netherlands Trailed Round Baler Import & Export List
Table 2020-2030 Austria Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Austria Trailed Round Baler Import & Export List
Table 2020-2030 Poland Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Poland Trailed Round Baler Import & Export List
Table 2020-2030 Russia Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Russia Trailed Round Baler Import & Export List
Table 2020-2030 Mea Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Mea Trailed Round Baler Demand List By Application
Table 2020-2025 Mea Trailed Round Baler Key Players Sales List
Table 2020-2025 Mea Trailed Round Baler Key Players Market Share List
Table 2020-2030 Mea Trailed Round Baler Demand List By Type
Table 2020-2025 Mea Trailed Round Baler Price List By Type
Table 2020-2030 Egypt Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Egypt Trailed Round Baler Import & Export List
Table 2020-2030 Israel Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Israel Trailed Round Baler Import & Export List
Table 2020-2030 South Africa Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 South Africa Trailed Round Baler Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Trailed Round Baler Import & Export List
Table 2020-2030 Turkey Trailed Round Baler Market Size And Market Volume List
Table 2020-2030 Turkey Trailed Round Baler Import & Export List
Table 2020-2025 Global Trailed Round Baler Market Size List By Region
Table 2020-2025 Global Trailed Round Baler Market Size Share List By Region
Table 2020-2025 Global Trailed Round Baler Market Volume List By Region
Table 2020-2025 Global Trailed Round Baler Market Volume Share List By Region
Table 2020-2025 Global Trailed Round Baler Demand List By Application
Table 2020-2025 Global Trailed Round Baler Demand Market Share List By Application
Table 2020-2025 Global Trailed Round Baler Key Vendors Sales List
Table 2020-2025 Global Trailed Round Baler Key Vendors Sales Share List
Table 2020-2025 Global Trailed Round Baler Key Vendors Revenue List
Table 2020-2025 Global Trailed Round Baler Key Vendors Revenue Share List
Table 2020-2025 Global Trailed Round Baler Demand List By Type
Table 2020-2025 Global Trailed Round Baler Demand Market Share List By Type
Table 2020-2025 Regional Trailed Round Baler Price List
Table 2025-2030 Global Trailed Round Baler Market Size List By Region
Table 2025-2030 Global Trailed Round Baler Market Size Share List By Region
Table 2025-2030 Global Trailed Round Baler Market Volume List By Region
Table 2025-2030 Global Trailed Round Baler Market Volume Share List By Region
Table 2025-2030 Global Trailed Round Baler Demand List By Application
Table 2025-2030 Global Trailed Round Baler Demand Market Share List By Application
Table 2025-2030 Global Trailed Round Baler Key Vendors Sales List
Table 2025-2030 Global Trailed Round Baler Key Vendors Sales Share List
Table 2025-2030 Global Trailed Round Baler Key Vendors Revenue List
Table 2025-2030 Global Trailed Round Baler Key Vendors Revenue Share List
Table 2025-2030 Global Trailed Round Baler Demand List By Type
Table 2025-2030 Global Trailed Round Baler Demand Market Share List By Type
Table 2025-2030 Trailed Round Baler Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Trailed Round Baler Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Trailed Round Baler Market Size And Cagr
Figure 2020-2030 North America Trailed Round Baler Market Volume And Cagr
Figure 2020-2030 South America Trailed Round Baler Market Size And Cagr
Figure 2020-2030 South America Trailed Round Baler Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Trailed Round Baler Market Size And Cagr
Figure 2020-2030 Asia & Pacific Trailed Round Baler Market Volume And Cagr
Figure 2020-2030 Europe Trailed Round Baler Market Size And Cagr
Figure 2020-2030 Europe Trailed Round Baler Market Volume And Cagr
Figure 2020-2030 Mea Trailed Round Baler Market Size And Cagr
Figure 2020-2030 Mea Trailed Round Baler Market Volume And Cagr
Figure 2020-2025 Global Trailed Round Baler Market Volume And Growth Rate
Figure 2020-2025 Global Trailed Round Baler Market Size And Growth Rate
Figure 2025-2030 Global Trailed Round Baler Market Volume And Growth Rate
Figure 2025-2030 Global Trailed Round Baler Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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