Salt Lick Block Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-03-30 Pages: 106
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Salt Lick Block Market Summary
Introduction
Salt lick blocks are mineral supplements designed to provide essential sodium, chloride, and trace minerals to livestock, with applications for cattle, horses, sheep, and other animals. These blocks ensure proper nutrition, improve digestion, and support animal health in grazing systems where natural forage lacks sufficient minerals. The market is characterized by its simplicity, affordability, and critical role in livestock management, reflecting a sector driven by growing global meat and dairy demand, expanding livestock populations, and the need for cost-effective supplementation. Key growth drivers include increasing animal husbandry, rising awareness of nutritional deficiencies, and the shift toward intensive farming practices.

Market Size and Growth Forecast
The global salt lick block market is estimated to reach USD 150 to 250 million in 2025, with a projected compound annual growth rate (CAGR) of 3.0% to 4.0% from 2025 to 2030. This growth is propelled by steady demand in livestock nutrition and agricultural expansion.

Regional Analysis
North America: Holds 35-40% market share, with a growth rate of 3-4%. The United States leads with cattle and horse applications, while Canada focuses on sheep.
Europe: Accounts for 25-30% market share, with a growth rate of 2-3%. Germany and the UK drive demand with advanced livestock systems.
Asia Pacific: Represents 20-25% market share, with a growth rate of 4-5%. China and India dominate due to large livestock populations.
Rest of the World: Holds 5-10% market share, growing at 3-4%, with Brazil leading due to cattle ranching.
Trends in Asia Pacific favor affordable blocks, while North America emphasizes premium formulations.

Application Analysis
Cattle applications grow at 3-4%, driven by beef and dairy needs, with trends toward fortified blocks. Horses grow at 4-5%, fueled by equine care, with trends toward specialized mineral mixes. Sheep grow at 3-4%, supporting wool and meat production, with trends toward cost-effective solutions. Others, like goats, grow at 2-3%, with steady niche demand.

Key Market Players
S.I.N. HELLAS: Based in Greece, S.I.N. HELLAS specializes in livestock supplements. It offers salt lick blocks for cattle and sheep, serving European markets with durable, nutrient-rich products.
NUTRI-CONCEPT: Operating from France, NUTRI-CONCEPT focuses on animal nutrition. It provides blocks for horses and cattle, targeting European farmers with high-quality solutions.
Windsorsalt: Headquartered in Canada, Windsorsalt excels in salt products. It offers blocks for cattle and horses, serving North American markets with reliable, affordable options.
Solsel: Based in Germany, Solsel specializes in mineral blocks. It provides solutions for sheep and cattle, targeting European livestock with premium formulations.
NUTRIBLOCK: Operating from Spain, NUTRIBLOCK focuses on livestock supplements. It offers blocks for cattle and horses, serving Southern Europe with practical products.
REVA TARIM: Located in Turkey, REVA TARIM provides salt lick blocks. It targets cattle and sheep in Asia and Europe, offering cost-effective, mineral-enhanced solutions.
LECHES MATERNIZADAS: Based in Spain, LECHES specializes in animal nutrition. It offers blocks for sheep and cattle, serving European markets with efficient products.
Royal ilaç: Operating from Turkey, Royal ilaç focuses on livestock health. It provides blocks for horses and cattle, targeting Middle Eastern and Asian markets with affordable options.
farmann: Located in Germany, farmann excels in animal supplements. It offers blocks for sheep and cattle, serving European farmers with high-quality, tailored solutions.
timacagro: Based in France, timacagro specializes in agricultural inputs. It provides salt lick blocks for cattle, targeting European markets with innovative formulations.
These companies compete on quality, cost, and nutrient content, driving the market with diverse offerings.

Porter’s Five Forces Analysis
The threat of new entrants is moderate, requiring production capacity, though low-tech entry is feasible. Substitutes are low, with loose salt less convenient. Buyer power is medium, with farmers negotiating prices, but nutritional needs sustain demand. Supplier power is moderate, with salt widely available. Rivalry is moderate, with differentiation through mineral content and cost.

Market Opportunities and Challenges
Opportunities
Rising livestock populations boosting demand.
Growing nutritional awareness enhancing appeal.
Expansion of intensive farming driving adoption.
Challenges
Fluctuating raw material costs affecting pricing.
Regulatory restrictions on mineral content limiting growth.
Competition from fortified feeds constraining uptake.

Growth Trend Analysis
Animals require 0.25-0.5% salt in their diet, with forages offering less than 0.01%, necessitating supplements like salt lick blocks. Concentrates contain 0.5-2% salt, but free-choice blocks remain essential when concentrates are absent. The market’s 3-4% CAGR reflects steady growth in livestock nutrition, especially in Asia Pacific and North America, driven by expanding herds and nutritional needs, despite cost and regulatory challenges.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Salt Lick Block Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Salt Lick Block by Region
8.2 Import of Salt Lick Block by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Salt Lick Block Market in North America (2020-2030)
9.1 Salt Lick Block Market Size
9.2 Salt Lick Block Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Salt Lick Block Market in South America (2020-2030)
10.1 Salt Lick Block Market Size
10.2 Salt Lick Block Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Salt Lick Block Market in Asia & Pacific (2020-2030)
11.1 Salt Lick Block Market Size
11.2 Salt Lick Block Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Salt Lick Block Market in Europe (2020-2030)
12.1 Salt Lick Block Market Size
12.2 Salt Lick Block Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Salt Lick Block Market in MEA (2020-2030)
13.1 Salt Lick Block Market Size
13.2 Salt Lick Block Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Salt Lick Block Market (2020-2025)
14.1 Salt Lick Block Market Size
14.2 Salt Lick Block Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Salt Lick Block Market Forecast (2025-2030)
15.1 Salt Lick Block Market Size Forecast
15.2 Salt Lick Block Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 S.I.N. HELLAS
15.1.1 Company Profile
15.1.2 Main Business and Salt Lick Block Information
15.1.3 SWOT Analysis of S.I.N. HELLAS
15.1.4 S.I.N. HELLAS Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 NUTRI-CONCEPT
15.2.1 Company Profile
15.2.2 Main Business and Salt Lick Block Information
15.2.3 SWOT Analysis of NUTRI-CONCEPT
15.2.4 NUTRI-CONCEPT Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Windsorsalt
15.3.1 Company Profile
15.3.2 Main Business and Salt Lick Block Information
15.3.3 SWOT Analysis of Windsorsalt
15.3.4 Windsorsalt Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Solsel
15.4.1 Company Profile
15.4.2 Main Business and Salt Lick Block Information
15.4.3 SWOT Analysis of Solsel
15.4.4 Solsel Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NUTRIBLOCK
15.5.1 Company Profile
15.5.2 Main Business and Salt Lick Block Information
15.5.3 SWOT Analysis of NUTRIBLOCK
15.5.4 NUTRIBLOCK Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 REVA TARIM
15.6.1 Company Profile
15.6.2 Main Business and Salt Lick Block Information
15.6.3 SWOT Analysis of REVA TARIM
15.6.4 REVA TARIM Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 LECHES MATERNIZADAS
15.7.1 Company Profile
15.7.2 Main Business and Salt Lick Block Information
15.7.3 SWOT Analysis of LECHES MATERNIZADAS
15.7.4 LECHES MATERNIZADAS Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Royal ilaç
15.8.1 Company Profile
15.8.2 Main Business and Salt Lick Block Information
15.8.3 SWOT Analysis of Royal ilaç
15.8.4 Royal ilaç Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 farmann
15.9.1 Company Profile
15.9.2 Main Business and Salt Lick Block Information
15.9.3 SWOT Analysis of farmann
15.9.4 farmann Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 timacagro
15.10.1 Company Profile
15.10.2 Main Business and Salt Lick Block Information
15.10.3 SWOT Analysis of timacagro
15.10.4 timacagro Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Zootech Animal Feed Supplements
15.11.1 Company Profile
15.11.2 Main Business and Salt Lick Block Information
15.11.3 SWOT Analysis of Zootech Animal Feed Supplements
15.11.4 Zootech Animal Feed Supplements Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 SWEETPRO FEEDS
15.12.1 Company Profile
15.12.2 Main Business and Salt Lick Block Information
15.12.3 SWOT Analysis of SWEETPRO FEEDS
15.12.4 SWEETPRO FEEDS Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Kroni
15.13.1 Company Profile
15.13.2 Main Business and Salt Lick Block Information
15.13.3 SWOT Analysis of Kroni
15.13.4 Kroni Salt Lick Block Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Salt Lick Block Report
Table Data Sources Of Salt Lick Block Report
Table Major Assumptions Of Salt Lick Block Report
Table Salt Lick Block Classification
Table Salt Lick Block Applications List
Table Drivers Of Salt Lick Block Market
Table Restraints Of Salt Lick Block Market
Table Opportunities Of Salt Lick Block Market
Table Threats Of Salt Lick Block Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Salt Lick Block
Table Cost Structure Analysis Of Salt Lick Block
Table Key End Users List
Table Latest News Of Salt Lick Block Market
Table Merger And Acquisition List
Table Planned/Future Project Of Salt Lick Block Market
Table Policy Of Salt Lick Block Market
Table 2020-2030 Regional Export Of Salt Lick Block
Table 2020-2030 Regional Import Of Salt Lick Block
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Salt Lick Block Market Size And Market Volume List
Table 2020-2030 North America Salt Lick Block Demand List By Application
Table 2020-2025 North America Salt Lick Block Key Players Sales List
Table 2020-2025 North America Salt Lick Block Key Players Market Share List
Table 2020-2030 North America Salt Lick Block Demand List By Type
Table 2020-2025 North America Salt Lick Block Price List By Type
Table 2020-2030 United States Salt Lick Block Market Size And Market Volume List
Table 2020-2030 United States Salt Lick Block Import & Export List
Table 2020-2030 Canada Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Canada Salt Lick Block Import & Export List
Table 2020-2030 Mexico Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Mexico Salt Lick Block Import & Export List
Table 2020-2030 South America Salt Lick Block Market Size And Market Volume List
Table 2020-2030 South America Salt Lick Block Demand List By Application
Table 2020-2025 South America Salt Lick Block Key Players Sales List
Table 2020-2025 South America Salt Lick Block Key Players Market Share List
Table 2020-2030 South America Salt Lick Block Demand List By Type
Table 2020-2025 South America Salt Lick Block Price List By Type
Table 2020-2030 Brazil Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Brazil Salt Lick Block Import & Export List
Table 2020-2030 Argentina Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Argentina Salt Lick Block Import & Export List
Table 2020-2030 Chile Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Chile Salt Lick Block Import & Export List
Table 2020-2030 Peru Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Peru Salt Lick Block Import & Export List
Table 2020-2030 Asia & Pacific Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Salt Lick Block Demand List By Application
Table 2020-2025 Asia & Pacific Salt Lick Block Key Players Sales List
Table 2020-2025 Asia & Pacific Salt Lick Block Key Players Market Share List
Table 2020-2030 Asia & Pacific Salt Lick Block Demand List By Type
Table 2020-2025 Asia & Pacific Salt Lick Block Price List By Type
Table 2020-2030 China Salt Lick Block Market Size And Market Volume List
Table 2020-2030 China Salt Lick Block Import & Export List
Table 2020-2030 India Salt Lick Block Market Size And Market Volume List
Table 2020-2030 India Salt Lick Block Import & Export List
Table 2020-2030 Japan Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Japan Salt Lick Block Import & Export List
Table 2020-2030 South Korea Salt Lick Block Market Size And Market Volume List
Table 2020-2030 South Korea Salt Lick Block Import & Export List
Table 2020-2030 Southeast Asia Salt Lick Block Market Size List
Table 2020-2030 Southeast Asia Salt Lick Block Market Volume List
Table 2020-2030 Southeast Asia Salt Lick Block Import List
Table 2020-2030 Southeast Asia Salt Lick Block Export List
Table 2020-2030 Australia Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Australia Salt Lick Block Import & Export List
Table 2020-2030 Europe Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Europe Salt Lick Block Demand List By Application
Table 2020-2025 Europe Salt Lick Block Key Players Sales List
Table 2020-2025 Europe Salt Lick Block Key Players Market Share List
Table 2020-2030 Europe Salt Lick Block Demand List By Type
Table 2020-2025 Europe Salt Lick Block Price List By Type
Table 2020-2030 Germany Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Germany Salt Lick Block Import & Export List
Table 2020-2030 France Salt Lick Block Market Size And Market Volume List
Table 2020-2030 France Salt Lick Block Import & Export List
Table 2020-2030 United Kingdom Salt Lick Block Market Size And Market Volume List
Table 2020-2030 United Kingdom Salt Lick Block Import & Export List
Table 2020-2030 Italy Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Italy Salt Lick Block Import & Export List
Table 2020-2030 Spain Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Spain Salt Lick Block Import & Export List
Table 2020-2030 Belgium Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Belgium Salt Lick Block Import & Export List
Table 2020-2030 Netherlands Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Netherlands Salt Lick Block Import & Export List
Table 2020-2030 Austria Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Austria Salt Lick Block Import & Export List
Table 2020-2030 Poland Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Poland Salt Lick Block Import & Export List
Table 2020-2030 Russia Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Russia Salt Lick Block Import & Export List
Table 2020-2030 Mea Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Mea Salt Lick Block Demand List By Application
Table 2020-2025 Mea Salt Lick Block Key Players Sales List
Table 2020-2025 Mea Salt Lick Block Key Players Market Share List
Table 2020-2030 Mea Salt Lick Block Demand List By Type
Table 2020-2025 Mea Salt Lick Block Price List By Type
Table 2020-2030 Egypt Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Egypt Salt Lick Block Import & Export List
Table 2020-2030 Israel Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Israel Salt Lick Block Import & Export List
Table 2020-2030 South Africa Salt Lick Block Market Size And Market Volume List
Table 2020-2030 South Africa Salt Lick Block Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Salt Lick Block Import & Export List
Table 2020-2030 Turkey Salt Lick Block Market Size And Market Volume List
Table 2020-2030 Turkey Salt Lick Block Import & Export List
Table 2020-2025 Global Salt Lick Block Market Size List By Region
Table 2020-2025 Global Salt Lick Block Market Size Share List By Region
Table 2020-2025 Global Salt Lick Block Market Volume List By Region
Table 2020-2025 Global Salt Lick Block Market Volume Share List By Region
Table 2020-2025 Global Salt Lick Block Demand List By Application
Table 2020-2025 Global Salt Lick Block Demand Market Share List By Application
Table 2020-2025 Global Salt Lick Block Key Vendors Sales List
Table 2020-2025 Global Salt Lick Block Key Vendors Sales Share List
Table 2020-2025 Global Salt Lick Block Key Vendors Revenue List
Table 2020-2025 Global Salt Lick Block Key Vendors Revenue Share List
Table 2020-2025 Global Salt Lick Block Demand List By Type
Table 2020-2025 Global Salt Lick Block Demand Market Share List By Type
Table 2020-2025 Regional Salt Lick Block Price List
Table 2025-2030 Global Salt Lick Block Market Size List By Region
Table 2025-2030 Global Salt Lick Block Market Size Share List By Region
Table 2025-2030 Global Salt Lick Block Market Volume List By Region
Table 2025-2030 Global Salt Lick Block Market Volume Share List By Region
Table 2025-2030 Global Salt Lick Block Demand List By Application
Table 2025-2030 Global Salt Lick Block Demand Market Share List By Application
Table 2025-2030 Global Salt Lick Block Key Vendors Sales List
Table 2025-2030 Global Salt Lick Block Key Vendors Sales Share List
Table 2025-2030 Global Salt Lick Block Key Vendors Revenue List
Table 2025-2030 Global Salt Lick Block Key Vendors Revenue Share List
Table 2025-2030 Global Salt Lick Block Demand List By Type
Table 2025-2030 Global Salt Lick Block Demand Market Share List By Type
Table 2025-2030 Salt Lick Block Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Salt Lick Block Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Salt Lick Block Market Size And Cagr
Figure 2020-2030 North America Salt Lick Block Market Volume And Cagr
Figure 2020-2030 South America Salt Lick Block Market Size And Cagr
Figure 2020-2030 South America Salt Lick Block Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Salt Lick Block Market Size And Cagr
Figure 2020-2030 Asia & Pacific Salt Lick Block Market Volume And Cagr
Figure 2020-2030 Europe Salt Lick Block Market Size And Cagr
Figure 2020-2030 Europe Salt Lick Block Market Volume And Cagr
Figure 2020-2030 Mea Salt Lick Block Market Size And Cagr
Figure 2020-2030 Mea Salt Lick Block Market Volume And Cagr
Figure 2020-2025 Global Salt Lick Block Market Volume And Growth Rate
Figure 2020-2025 Global Salt Lick Block Market Size And Growth Rate
Figure 2025-2030 Global Salt Lick Block Market Volume And Growth Rate
Figure 2025-2030 Global Salt Lick Block Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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