Intravascular Imaging System Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-04-07 Pages: 95
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Intravascular Imaging System Market Summary

Introduction
Intravascular imaging systems are advanced medical devices used to visualize the interior of blood vessels, playing a pivotal role in diagnosing and treating cardiovascular diseases, a leading global cause of death claiming 17.9 million lives annually according to WHO estimates. These systems, encompassing intravascular ultrasound (IVUS), optical coherence tomography (OCT), and hybrid IVUS-OCT technologies, are critical for managing coronary artery disease (CAD) and peripheral vascular disease (PVD), with global CAD prevalence projected to rise from 213 million in 2022 to 250 million by 2030, and PVD from 302 million to 365 million over the same period. IVUS offers strong penetration for deeper vessel insights, while OCT provides high-resolution imaging, though with limited depth; hybrid systems combine these strengths. The market is estimated at USD 1.8-3.0 billion in 2025, with a CAGR of 6.5%-9.5% through 2030, driven by aging populations and increasing clinical adoption of precision percutaneous coronary intervention (PCI).

Market Size and Growth Forecast
The intravascular imaging system market is projected to reach USD 1.8-3.0 billion in 2025, growing at a CAGR of 6.5%-9.5% through 2030. This expansion reflects rising cardiovascular disease burdens, technological advancements, and growing penetration in clinical practice.
Regional Analysis
North America: Growth is estimated at 6.0%-8.5%, with the United States leading due to high healthcare spending and adoption of advanced diagnostics. Trends focus on precision medicine.
Europe: The market grows at 5.5%-8.0%, with Germany and the UK driving demand through robust healthcare systems. Trends emphasize minimally invasive procedures.
Asia Pacific: Growth ranges from 7.5%-10.0%, led by China and Japan, fueled by aging populations and rising disease prevalence. Trends highlight market penetration of hybrid systems.
Rest of the World: Growth is 5.0%-7.5%, with Brazil and India showing potential due to improving healthcare infrastructure.

Application Analysis
Peripheral Vascular Disease (PVD): Growing at 6.0%-8.5%, PVD imaging benefits from rising awareness and aging demographics, with trends in early diagnosis.
Coronary Artery Disease (CAD): With a growth rate of 7.0%-9.5%, CAD dominates due to its prevalence, with trends toward precision PCI guidance.

Type Analysis
Ultrasound (IVUS) Imaging Machine: Growing at 6.0%-8.5%, it excels in penetration, with trends in broader clinical use.
Optical Coherence Tomography (OCT) Imaging Machine: With a growth rate of 7.0%-10.0%, it offers superior resolution, trending toward hybrid integration.
IVUS OCT Hybrid Imaging Machine: Growing at 8.0%-11.0%, it combines strengths, with trends in market entry and adoption.
IVUS Imaging Catheter: Growing at 6.0%-8.5%, it supports IVUS systems, with trends in design improvements.
OCT Imaging Catheter: With a growth rate of 7.0%-9.5%, it enhances OCT precision, trending toward wider use.
IVUS OCT Hybrid Imaging Catheter: Growing at 8.0%-11.0%, it supports hybrid systems, with trends in innovation.

Key Market Players
Philips: In the Netherlands, it offers advanced IVUS and OCT solutions for cardiovascular care.
Boston Scientific Corporation: In the U.S., it focuses on imaging technologies for PCI.
Avinger: In the U.S., it specializes in OCT-guided interventions.
Terumo: In Japan, it provides imaging systems for vascular diagnostics.
Nipro Medical Corporation: In Japan, it targets catheter-based imaging solutions.
Conavi Medical: In Canada, it develops hybrid imaging technologies.
Insight Lifetech Co. Ltd.: In China, it focuses on innovative imaging systems.
InnerMed: In China, it serves the growing domestic market.
Vivolight: In China, it emphasizes OCT advancements.
Panoramic Hengsheng: In China, it offers imaging solutions for clinical use.
SonoScape Medical Corp: In China, it provides ultrasound-based systems.
Pulse Medical Imaging Technology: In China, it targets precision diagnostics.
Shenzhen Minimally Invasive: In China, it focuses on catheter technologies.
Tianjin Hengyu Medical Technology: In China, it serves regional healthcare needs.

Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate, due to high R&D costs and regulatory hurdles.
●Threat of Substitutes: Low, as imaging systems are gold standards for CAD diagnosis.
●Bargaining Power of Buyers: Moderate, with hospitals negotiating prices, but specialized needs limit options.
●Bargaining Power of Suppliers: Moderate, with component supply concentrated among key tech firms.
●Industry Rivalry: High, driven by innovation and market entry of hybrid systems.

Market Opportunities and Challenges
Opportunities
●Aging populations increase cardiovascular disease risk, boosting demand.
●Clinical consensus on precision PCI enhances adoption rates.
●Hybrid IVUS-OCT systems offer growth potential in advanced diagnostics.

Challenges
●Long R&D cycles and high costs hinder innovation.
●Regulatory complexities delay market entry.
●Intense competition from new entrants pressures pricing.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Intravascular Imaging System Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Intravascular Imaging System by Region
8.2 Import of Intravascular Imaging System by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Intravascular Imaging System Market in North America (2020-2030)
9.1 Intravascular Imaging System Market Size
9.2 Intravascular Imaging System Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Intravascular Imaging System Market in South America (2020-2030)
10.1 Intravascular Imaging System Market Size
10.2 Intravascular Imaging System Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Intravascular Imaging System Market in Asia & Pacific (2020-2030)
11.1 Intravascular Imaging System Market Size
11.2 Intravascular Imaging System Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Intravascular Imaging System Market in Europe (2020-2030)
12.1 Intravascular Imaging System Market Size
12.2 Intravascular Imaging System Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Intravascular Imaging System Market in MEA (2020-2030)
13.1 Intravascular Imaging System Market Size
13.2 Intravascular Imaging System Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Intravascular Imaging System Market (2020-2025)
14.1 Intravascular Imaging System Market Size
14.2 Intravascular Imaging System Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Intravascular Imaging System Market Forecast (2025-2030)
15.1 Intravascular Imaging System Market Size Forecast
15.2 Intravascular Imaging System Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Philips
15.1.1 Company Profile
15.1.2 Main Business and Intravascular Imaging System Information
15.1.3 SWOT Analysis of Philips
15.1.4 Philips Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Boston Scientific Corporation
15.2.1 Company Profile
15.2.2 Main Business and Intravascular Imaging System Information
15.2.3 SWOT Analysis of Boston Scientific Corporation
15.2.4 Boston Scientific Corporation Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Avinger
15.3.1 Company Profile
15.3.2 Main Business and Intravascular Imaging System Information
15.3.3 SWOT Analysis of Avinger
15.3.4 Avinger Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Terumo
15.4.1 Company Profile
15.4.2 Main Business and Intravascular Imaging System Information
15.4.3 SWOT Analysis of Terumo
15.4.4 Terumo Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Nipro Medical Corporation
15.5.1 Company Profile
15.5.2 Main Business and Intravascular Imaging System Information
15.5.3 SWOT Analysis of Nipro Medical Corporation
15.5.4 Nipro Medical Corporation Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Conavi Medical
15.6.1 Company Profile
15.6.2 Main Business and Intravascular Imaging System Information
15.6.3 SWOT Analysis of Conavi Medical
15.6.4 Conavi Medical Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Insight Lifetech Co. Ltd.
15.7.1 Company Profile
15.7.2 Main Business and Intravascular Imaging System Information
15.7.3 SWOT Analysis of Insight Lifetech Co. Ltd.
15.7.4 Insight Lifetech Co. Ltd. Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 InnerMed
15.8.1 Company Profile
15.8.2 Main Business and Intravascular Imaging System Information
15.8.3 SWOT Analysis of InnerMed
15.8.4 InnerMed Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Vivolight
15.9.1 Company Profile
15.9.2 Main Business and Intravascular Imaging System Information
15.9.3 SWOT Analysis of Vivolight
15.9.4 Vivolight Intravascular Imaging System Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Intravascular Imaging System Report
Table Data Sources Of Intravascular Imaging System Report
Table Major Assumptions Of Intravascular Imaging System Report
Table Intravascular Imaging System Classification
Table Intravascular Imaging System Applications List
Table Drivers Of Intravascular Imaging System Market
Table Restraints Of Intravascular Imaging System Market
Table Opportunities Of Intravascular Imaging System Market
Table Threats Of Intravascular Imaging System Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Intravascular Imaging System
Table Cost Structure Analysis Of Intravascular Imaging System
Table Key End Users List
Table Latest News Of Intravascular Imaging System Market
Table Merger And Acquisition List
Table Planned/Future Project Of Intravascular Imaging System Market
Table Policy Of Intravascular Imaging System Market
Table 2020-2030 Regional Export Of Intravascular Imaging System
Table 2020-2030 Regional Import Of Intravascular Imaging System
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 North America Intravascular Imaging System Demand List By Application
Table 2020-2025 North America Intravascular Imaging System Key Players Sales List
Table 2020-2025 North America Intravascular Imaging System Key Players Market Share List
Table 2020-2030 North America Intravascular Imaging System Demand List By Type
Table 2020-2025 North America Intravascular Imaging System Price List By Type
Table 2020-2030 United States Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 United States Intravascular Imaging System Import & Export List
Table 2020-2030 Canada Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Canada Intravascular Imaging System Import & Export List
Table 2020-2030 Mexico Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Mexico Intravascular Imaging System Import & Export List
Table 2020-2030 South America Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 South America Intravascular Imaging System Demand List By Application
Table 2020-2025 South America Intravascular Imaging System Key Players Sales List
Table 2020-2025 South America Intravascular Imaging System Key Players Market Share List
Table 2020-2030 South America Intravascular Imaging System Demand List By Type
Table 2020-2025 South America Intravascular Imaging System Price List By Type
Table 2020-2030 Brazil Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Brazil Intravascular Imaging System Import & Export List
Table 2020-2030 Argentina Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Argentina Intravascular Imaging System Import & Export List
Table 2020-2030 Chile Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Chile Intravascular Imaging System Import & Export List
Table 2020-2030 Peru Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Peru Intravascular Imaging System Import & Export List
Table 2020-2030 Asia & Pacific Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Intravascular Imaging System Demand List By Application
Table 2020-2025 Asia & Pacific Intravascular Imaging System Key Players Sales List
Table 2020-2025 Asia & Pacific Intravascular Imaging System Key Players Market Share List
Table 2020-2030 Asia & Pacific Intravascular Imaging System Demand List By Type
Table 2020-2025 Asia & Pacific Intravascular Imaging System Price List By Type
Table 2020-2030 China Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 China Intravascular Imaging System Import & Export List
Table 2020-2030 India Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 India Intravascular Imaging System Import & Export List
Table 2020-2030 Japan Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Japan Intravascular Imaging System Import & Export List
Table 2020-2030 South Korea Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 South Korea Intravascular Imaging System Import & Export List
Table 2020-2030 Southeast Asia Intravascular Imaging System Market Size List
Table 2020-2030 Southeast Asia Intravascular Imaging System Market Volume List
Table 2020-2030 Southeast Asia Intravascular Imaging System Import List
Table 2020-2030 Southeast Asia Intravascular Imaging System Export List
Table 2020-2030 Australia Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Australia Intravascular Imaging System Import & Export List
Table 2020-2030 Europe Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Europe Intravascular Imaging System Demand List By Application
Table 2020-2025 Europe Intravascular Imaging System Key Players Sales List
Table 2020-2025 Europe Intravascular Imaging System Key Players Market Share List
Table 2020-2030 Europe Intravascular Imaging System Demand List By Type
Table 2020-2025 Europe Intravascular Imaging System Price List By Type
Table 2020-2030 Germany Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Germany Intravascular Imaging System Import & Export List
Table 2020-2030 France Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 France Intravascular Imaging System Import & Export List
Table 2020-2030 United Kingdom Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 United Kingdom Intravascular Imaging System Import & Export List
Table 2020-2030 Italy Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Italy Intravascular Imaging System Import & Export List
Table 2020-2030 Spain Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Spain Intravascular Imaging System Import & Export List
Table 2020-2030 Belgium Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Belgium Intravascular Imaging System Import & Export List
Table 2020-2030 Netherlands Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Netherlands Intravascular Imaging System Import & Export List
Table 2020-2030 Austria Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Austria Intravascular Imaging System Import & Export List
Table 2020-2030 Poland Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Poland Intravascular Imaging System Import & Export List
Table 2020-2030 Russia Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Russia Intravascular Imaging System Import & Export List
Table 2020-2030 Mea Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Mea Intravascular Imaging System Demand List By Application
Table 2020-2025 Mea Intravascular Imaging System Key Players Sales List
Table 2020-2025 Mea Intravascular Imaging System Key Players Market Share List
Table 2020-2030 Mea Intravascular Imaging System Demand List By Type
Table 2020-2025 Mea Intravascular Imaging System Price List By Type
Table 2020-2030 Egypt Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Egypt Intravascular Imaging System Import & Export List
Table 2020-2030 Israel Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Israel Intravascular Imaging System Import & Export List
Table 2020-2030 South Africa Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 South Africa Intravascular Imaging System Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Intravascular Imaging System Import & Export List
Table 2020-2030 Turkey Intravascular Imaging System Market Size And Market Volume List
Table 2020-2030 Turkey Intravascular Imaging System Import & Export List
Table 2020-2025 Global Intravascular Imaging System Market Size List By Region
Table 2020-2025 Global Intravascular Imaging System Market Size Share List By Region
Table 2020-2025 Global Intravascular Imaging System Market Volume List By Region
Table 2020-2025 Global Intravascular Imaging System Market Volume Share List By Region
Table 2020-2025 Global Intravascular Imaging System Demand List By Application
Table 2020-2025 Global Intravascular Imaging System Demand Market Share List By Application
Table 2020-2025 Global Intravascular Imaging System Key Vendors Sales List
Table 2020-2025 Global Intravascular Imaging System Key Vendors Sales Share List
Table 2020-2025 Global Intravascular Imaging System Key Vendors Revenue List
Table 2020-2025 Global Intravascular Imaging System Key Vendors Revenue Share List
Table 2020-2025 Global Intravascular Imaging System Demand List By Type
Table 2020-2025 Global Intravascular Imaging System Demand Market Share List By Type
Table 2020-2025 Regional Intravascular Imaging System Price List
Table 2025-2030 Global Intravascular Imaging System Market Size List By Region
Table 2025-2030 Global Intravascular Imaging System Market Size Share List By Region
Table 2025-2030 Global Intravascular Imaging System Market Volume List By Region
Table 2025-2030 Global Intravascular Imaging System Market Volume Share List By Region
Table 2025-2030 Global Intravascular Imaging System Demand List By Application
Table 2025-2030 Global Intravascular Imaging System Demand Market Share List By Application
Table 2025-2030 Global Intravascular Imaging System Key Vendors Sales List
Table 2025-2030 Global Intravascular Imaging System Key Vendors Sales Share List
Table 2025-2030 Global Intravascular Imaging System Key Vendors Revenue List
Table 2025-2030 Global Intravascular Imaging System Key Vendors Revenue Share List
Table 2025-2030 Global Intravascular Imaging System Demand List By Type
Table 2025-2030 Global Intravascular Imaging System Demand Market Share List By Type
Table 2025-2030 Intravascular Imaging System Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Intravascular Imaging System Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Intravascular Imaging System Market Size And Cagr
Figure 2020-2030 North America Intravascular Imaging System Market Volume And Cagr
Figure 2020-2030 South America Intravascular Imaging System Market Size And Cagr
Figure 2020-2030 South America Intravascular Imaging System Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Intravascular Imaging System Market Size And Cagr
Figure 2020-2030 Asia & Pacific Intravascular Imaging System Market Volume And Cagr
Figure 2020-2030 Europe Intravascular Imaging System Market Size And Cagr
Figure 2020-2030 Europe Intravascular Imaging System Market Volume And Cagr
Figure 2020-2030 Mea Intravascular Imaging System Market Size And Cagr
Figure 2020-2030 Mea Intravascular Imaging System Market Volume And Cagr
Figure 2020-2025 Global Intravascular Imaging System Market Volume And Growth Rate
Figure 2020-2025 Global Intravascular Imaging System Market Size And Growth Rate
Figure 2025-2030 Global Intravascular Imaging System Market Volume And Growth Rate
Figure 2025-2030 Global Intravascular Imaging System Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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