Brightness Enhancement Film Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Brightness Enhancement Film is an optical film used to enhance brightness and light diffusion in backlighting systems, primarily for LCD TVs, laptops, monitors, and mobile phones. Its microstructure redirects light efficiently, improving display performance in consumer electronics and automotive screens. The market is shaped by key players like 3M and Kolon Industries, with emerging Chinese firms like Hefei Xinmei Material Technology gaining traction following LG Chem’s 2024 sale of its polarizer film business for CNY 4.5 billion. Rising automotive screen sizes (from 5-7 inches to 10-15 inches) drive demand, though mobile phone growth slows with OLED penetration. The market is estimated at USD 0.9-1.6 billion in 2025, with a CAGR of 1.2%-2.2% from 2025 to 2030, reflecting maturity in traditional applications and modest growth in new sectors.
Market Size and Growth Forecast
The Brightness Enhancement Film market is projected to reach USD 0.9-1.6 billion in 2025, growing at a CAGR of 1.2%-2.2% through 2030. This slow growth mirrors market saturation in consumer electronics, offset by automotive opportunities.
Regional Analysis
Asia Pacific: Growth is estimated at 1.5%-2.5%, with China and South Korea leading in display manufacturing. Trends focus on cost efficiency.
North America: The market grows at 1.0%-2.0%, with the U.S. emphasizing automotive displays.
Europe: Growth ranges from 1.2%-2.2%, led by Germany, with automotive innovation driving demand.
Rest of the World: Growth is 0.8%-1.8%, with India showing potential in electronics.
Application Analysis
LCD TVs: Growing at 0.8%-1.8%, it remains a core use, though demand slows with OLED adoption.
Laptops & Tablets: With a growth rate of 1.0%-2.0%, it supports portable displays, trending toward slim designs.
Monitors: Growing at 1.2%-2.2%, it serves office and gaming needs, with steady demand.
Mobile Phones: Growing at 0.5%-1.5%, it faces decline due to OLED shifts.
Automotive: With a growth rate of 2.0%-3.0%, it benefits from larger screens and EV trends.
Others: Including medical displays, this grows at 1.0%-2.0%.
Key Market Players
3M: In the U.S., 3M leads in optical film innovations.
Kolon Industries: In South Korea, it focuses on display solutions.
Hefei Xinmei: In China, it expands via LG Chem’s acquisition.
Ningbo Exciton: In China, it targets optical films.
Zhejiang Nanyang: In China, it serves display markets.
Jiangsu Shuangxing: In China, it focuses on plastic films.
Changzhou Huawei: In China, it supplies optical materials.
SSFC: In Taiwan, it targets synthetic fibers and films.
EFUN Technology: In Taiwan, it serves display needs.
Kangde Xin: In China, it focuses on composite materials.
Ningbo Solartron: In China, it targets optical technologies.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low, due to technical expertise and market maturity.
●Threat of Substitutes: Moderate, with OLED reducing Brightness Enhancement Film reliance.
●Bargaining Power of Buyers: High, as large display makers negotiate prices.
●Bargaining Power of Suppliers: Moderate, with material supply concentrated.
●Industry Rivalry: Moderate, driven by established players and Chinese growth.
Market Opportunities and Challenges
Opportunities
●Automotive screen size growth to 10-15 inches boosts demand.
●Emerging markets offer expansion potential.
●Innovations in energy-efficient displays create niches.
Challenges
●OLED penetration in mobile phones reduces Brightness Enhancement Film use.
●Market saturation in TVs and monitors limits growth.
●Cost pressures from buyers challenge profitability.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Brightness Enhancement Film Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Brightness Enhancement Film by Region
8.2 Import of Brightness Enhancement Film by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Brightness Enhancement Film Market in North America (2020-2030)
9.1 Brightness Enhancement Film Market Size
9.2 Brightness Enhancement Film Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Brightness Enhancement Film Market in South America (2020-2030)
10.1 Brightness Enhancement Film Market Size
10.2 Brightness Enhancement Film Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Brightness Enhancement Film Market in Asia & Pacific (2020-2030)
11.1 Brightness Enhancement Film Market Size
11.2 Brightness Enhancement Film Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Brightness Enhancement Film Market in Europe (2020-2030)
12.1 Brightness Enhancement Film Market Size
12.2 Brightness Enhancement Film Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Brightness Enhancement Film Market in MEA (2020-2030)
13.1 Brightness Enhancement Film Market Size
13.2 Brightness Enhancement Film Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Brightness Enhancement Film Market (2020-2030)
14.1 Brightness Enhancement Film Market Size
14.2 Brightness Enhancement Film Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Brightness Enhancement Film Market Forecast (2021-2026)
15.1 Brightness Enhancement Film Market Size Forecast
15.2 Brightness Enhancement Film Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 3M
15.1.1 Company Profile
15.1.2 Main Business and Brightness Enhancement Film Information
15.1.3 SWOT Analysis of 3M
15.1.4 3M Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Kolon Industries
15.2.1 Company Profile
15.2.2 Main Business and Brightness Enhancement Film Information
15.2.3 SWOT Analysis of Kolon Industries
15.2.4 Kolon Industries Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Hefei Xinmei Material Technology
15.3.1 Company Profile
15.3.2 Main Business and Brightness Enhancement Film Information
15.3.3 SWOT Analysis of Hefei Xinmei Material Technology
15.3.4 Hefei Xinmei Material Technology Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Ningbo Exciton Technology
15.4.1 Company Profile
15.4.2 Main Business and Brightness Enhancement Film Information
15.4.3 SWOT Analysis of Ningbo Exciton Technology
15.4.4 Ningbo Exciton Technology Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Zhejiang Nanyang Technology
15.5.1 Company Profile
15.5.2 Main Business and Brightness Enhancement Film Information
15.5.3 SWOT Analysis of Zhejiang Nanyang Technology
15.5.4 Zhejiang Nanyang Technology Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Jiangsu Shuangxing Color Plastic New Materials
15.6.1 Company Profile
15.6.2 Main Business and Brightness Enhancement Film Information
15.6.3 SWOT Analysis of Jiangsu Shuangxing Color Plastic New Materials
15.6.4 Jiangsu Shuangxing Color Plastic New Materials Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Changzhou Huawei New Materials
15.7.1 Company Profile
15.7.2 Main Business and Brightness Enhancement Film Information
15.7.3 SWOT Analysis of Changzhou Huawei New Materials
15.7.4 Changzhou Huawei New Materials Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Shinkong Synthetic Fibers Corporation (SSFC)
15.8.1 Company Profile
15.8.2 Main Business and Brightness Enhancement Film Information
15.8.3 SWOT Analysis of Shinkong Synthetic Fibers Corporation (SSFC)
15.8.4 Shinkong Synthetic Fibers Corporation (SSFC) Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 EFUN Technology
15.9.1 Company Profile
15.9.2 Main Business and Brightness Enhancement Film Information
15.9.3 SWOT Analysis of EFUN Technology
15.9.4 EFUN Technology Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Kangde Xin Composite Material Group
15.10.1 Company Profile
15.10.2 Main Business and Brightness Enhancement Film Information
15.10.3 SWOT Analysis of Kangde Xin Composite Material Group
15.10.4 Kangde Xin Composite Material Group Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Ningbo Solartron Technology
15.11.1 Company Profile
15.11.2 Main Business and Brightness Enhancement Film Information
15.11.3 SWOT Analysis of Ningbo Solartron Technology
15.11.4 Ningbo Solartron Technology Brightness Enhancement Film Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Brightness Enhancement Film Report
Table Data Sources Of Brightness Enhancement Film Report
Table Major Assumptions Of Brightness Enhancement Film Report
Table Brightness Enhancement Film Classification
Table Brightness Enhancement Film Applications List
Table Drivers Of Brightness Enhancement Film Market
Table Restraints Of Brightness Enhancement Film Market
Table Opportunities Of Brightness Enhancement Film Market
Table Threats Of Brightness Enhancement Film Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Brightness Enhancement Film
Table Cost Structure Analysis Of Brightness Enhancement Film
Table Key End Users List
Table Latest News Of Brightness Enhancement Film Market
Table Merger And Acquisition List
Table Planned/Future Project Of Brightness Enhancement Film Market
Table Policy Of Brightness Enhancement Film Market
Table 2020-2030 Regional Export Of Brightness Enhancement Film
Table 2020-2030 Regional Import Of Brightness Enhancement Film
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 North America Brightness Enhancement Film Demand List By Application
Table 2020-2025 North America Brightness Enhancement Film Key Players Sales List
Table 2020-2025 North America Brightness Enhancement Film Key Players Market Share List
Table 2020-2030 North America Brightness Enhancement Film Demand List By Type
Table 2020-2025 North America Brightness Enhancement Film Price List By Type
Table 2020-2030 United States Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 United States Brightness Enhancement Film Import & Export List
Table 2020-2030 Canada Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Canada Brightness Enhancement Film Import & Export List
Table 2020-2030 Mexico Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Mexico Brightness Enhancement Film Import & Export List
Table 2020-2030 South America Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 South America Brightness Enhancement Film Demand List By Application
Table 2020-2025 South America Brightness Enhancement Film Key Players Sales List
Table 2020-2025 South America Brightness Enhancement Film Key Players Market Share List
Table 2020-2030 South America Brightness Enhancement Film Demand List By Type
Table 2020-2025 South America Brightness Enhancement Film Price List By Type
Table 2020-2030 Brazil Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Brazil Brightness Enhancement Film Import & Export List
Table 2020-2030 Argentina Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Argentina Brightness Enhancement Film Import & Export List
Table 2020-2030 Chile Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Chile Brightness Enhancement Film Import & Export List
Table 2020-2030 Peru Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Peru Brightness Enhancement Film Import & Export List
Table 2020-2030 Asia & Pacific Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Brightness Enhancement Film Demand List By Application
Table 2020-2025 Asia & Pacific Brightness Enhancement Film Key Players Sales List
Table 2020-2025 Asia & Pacific Brightness Enhancement Film Key Players Market Share List
Table 2020-2030 Asia & Pacific Brightness Enhancement Film Demand List By Type
Table 2020-2025 Asia & Pacific Brightness Enhancement Film Price List By Type
Table 2020-2030 China Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 China Brightness Enhancement Film Import & Export List
Table 2020-2030 India Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 India Brightness Enhancement Film Import & Export List
Table 2020-2030 Japan Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Japan Brightness Enhancement Film Import & Export List
Table 2020-2030 South Korea Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 South Korea Brightness Enhancement Film Import & Export List
Table 2020-2030 Southeast Asia Brightness Enhancement Film Market Size List
Table 2020-2030 Southeast Asia Brightness Enhancement Film Market Volume List
Table 2020-2030 Southeast Asia Brightness Enhancement Film Import List
Table 2020-2030 Southeast Asia Brightness Enhancement Film Export List
Table 2020-2030 Australia Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Australia Brightness Enhancement Film Import & Export List
Table 2020-2030 Europe Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Europe Brightness Enhancement Film Demand List By Application
Table 2020-2025 Europe Brightness Enhancement Film Key Players Sales List
Table 2020-2025 Europe Brightness Enhancement Film Key Players Market Share List
Table 2020-2030 Europe Brightness Enhancement Film Demand List By Type
Table 2020-2025 Europe Brightness Enhancement Film Price List By Type
Table 2020-2030 Germany Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Germany Brightness Enhancement Film Import & Export List
Table 2020-2030 France Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 France Brightness Enhancement Film Import & Export List
Table 2020-2030 United Kingdom Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 United Kingdom Brightness Enhancement Film Import & Export List
Table 2020-2030 Italy Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Italy Brightness Enhancement Film Import & Export List
Table 2020-2030 Spain Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Spain Brightness Enhancement Film Import & Export List
Table 2020-2030 Belgium Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Belgium Brightness Enhancement Film Import & Export List
Table 2020-2030 Netherlands Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Netherlands Brightness Enhancement Film Import & Export List
Table 2020-2030 Austria Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Austria Brightness Enhancement Film Import & Export List
Table 2020-2030 Poland Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Poland Brightness Enhancement Film Import & Export List
Table 2020-2030 Russia Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Russia Brightness Enhancement Film Import & Export List
Table 2020-2030 Mea Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Mea Brightness Enhancement Film Demand List By Application
Table 2020-2025 Mea Brightness Enhancement Film Key Players Sales List
Table 2020-2025 Mea Brightness Enhancement Film Key Players Market Share List
Table 2020-2030 Mea Brightness Enhancement Film Demand List By Type
Table 2020-2025 Mea Brightness Enhancement Film Price List By Type
Table 2020-2030 Egypt Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Egypt Brightness Enhancement Film Import & Export List
Table 2020-2030 Israel Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Israel Brightness Enhancement Film Import & Export List
Table 2020-2030 South Africa Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 South Africa Brightness Enhancement Film Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Brightness Enhancement Film Import & Export List
Table 2020-2030 Turkey Brightness Enhancement Film Market Size And Market Volume List
Table 2020-2030 Turkey Brightness Enhancement Film Import & Export List
Table 2020-2025 Global Brightness Enhancement Film Market Size List By Region
Table 2020-2025 Global Brightness Enhancement Film Market Size Share List By Region
Table 2020-2025 Global Brightness Enhancement Film Market Volume List By Region
Table 2020-2025 Global Brightness Enhancement Film Market Volume Share List By Region
Table 2020-2025 Global Brightness Enhancement Film Demand List By Application
Table 2020-2025 Global Brightness Enhancement Film Demand Market Share List By Application
Table 2020-2025 Global Brightness Enhancement Film Capacity List
Table 2020-2025 Global Brightness Enhancement Film Key Vendors Capacity Share List
Table 2020-2025 Global Brightness Enhancement Film Key Vendors Production List
Table 2020-2025 Global Brightness Enhancement Film Key Vendors Production Share List
Table 2020-2025 Global Brightness Enhancement Film Key Vendors Production Value List
Table 2020-2025 Global Brightness Enhancement Film Key Vendors Production Value Share List
Table 2020-2025 Global Brightness Enhancement Film Demand List By Type
Table 2020-2025 Global Brightness Enhancement Film Demand Market Share List By Type
Table 2020-2025 Regional Brightness Enhancement Film Price List
Table 2025-2030 Global Brightness Enhancement Film Market Size List By Region
Table 2025-2030 Global Brightness Enhancement Film Market Size Share List By Region
Table 2025-2030 Global Brightness Enhancement Film Market Volume List By Region
Table 2025-2030 Global Brightness Enhancement Film Market Volume Share List By Region
Table 2025-2030 Global Brightness Enhancement Film Demand List By Application
Table 2025-2030 Global Brightness Enhancement Film Demand Market Share List By Application
Table 2025-2030 Global Brightness Enhancement Film Capacity List
Table 2025-2030 Global Brightness Enhancement Film Key Vendors Capacity Share List
Table 2025-2030 Global Brightness Enhancement Film Key Vendors Production List
Table 2025-2030 Global Brightness Enhancement Film Key Vendors Production Share List
Table 2025-2030 Global Brightness Enhancement Film Key Vendors Production Value List
Table 2025-2030 Global Brightness Enhancement Film Key Vendors Production Value Share List
Table 2025-2030 Global Brightness Enhancement Film Demand List By Type
Table 2025-2030 Global Brightness Enhancement Film Demand Market Share List By Type
Table 2025-2030 Brightness Enhancement Film Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Brightness Enhancement Film Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Brightness Enhancement Film Market Size And Cagr
Figure 2020-2030 North America Brightness Enhancement Film Market Volume And Cagr
Figure 2020-2030 South America Brightness Enhancement Film Market Size And Cagr
Figure 2020-2030 South America Brightness Enhancement Film Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Brightness Enhancement Film Market Size And Cagr
Figure 2020-2030 Asia & Pacific Brightness Enhancement Film Market Volume And Cagr
Figure 2020-2030 Europe Brightness Enhancement Film Market Size And Cagr
Figure 2020-2030 Europe Brightness Enhancement Film Market Volume And Cagr
Figure 2020-2030 Mea Brightness Enhancement Film Market Size And Cagr
Figure 2020-2030 Mea Brightness Enhancement Film Market Volume And Cagr
Figure 2020-2025 Global Brightness Enhancement Film Capacity Production And Growth Rate
Figure 2020-2025 Global Brightness Enhancement Film Production Value And Growth Rate
Figure 2025-2030 Global Brightness Enhancement Film Capacity Production And Growth Rate
Figure 2025-2030 Global Brightness Enhancement Film Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |