Automated Visual Field Analyzer Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
- Single User License (1 Users) $ 3,200
- Team License (2~5 Users) $ 4,200
- Corporate License (>5 Users) $ 5,200
Introduction
Automated visual field analyzers are diagnostic instruments that evaluate peripheral vision, essential for detecting conditions like glaucoma, retinal issues, and neurological disorders. The industry is defined by its focus on precision, automation, and ease of use, supporting eye care in clinics and hospitals. Growth is driven by increasing eye disease prevalence, an aging population, and advancements in diagnostic technology, improving early detection and treatment outcomes. The market benefits from innovations in software and hardware, enhancing test speed and accuracy, making these analyzers critical for modern ophthalmology.
Market Size and Growth Forecast
The global automated visual field analyzer market was valued at USD 180 million to USD 270 million in 2024, with a projected CAGR of 5% to 7% from 2025 to 2030. This growth reflects rising eye care needs and technological progress.
Regional Analysis
North America holds an estimated 35-40% market share, growing at 5-7%, led by the U.S. with advanced diagnostics, while Canada supports aging population care; trends focus on automation.
Europe accounts for 30-35% of the market, with a growth rate of 6-8%, driven by Germany and the UK’s strong eye care systems, with France emphasizing precision; trends favor software enhancements.
Asia Pacific represents 20-25% of the market, growing at 6-8%, dominated by China and Japan’s expanding access, while India targets affordability; trends highlight scalability.
The Rest of the World holds a 5-10% share, growing at 5-7%, led by Brazil and Australia’s diagnostic needs; trends lean toward cost-effective solutions.
Application Analysis
Eye Clinic grows at 6-8%, driven by routine vision testing; trends focus on operational efficiency.
Hospital grows at 5-7%, fueled by comprehensive diagnostics; trends target system integration.
Others, such as research, grow at 4-6%, used in specialized studies; trends explore niche applications.
Product Type Analysis
Static Visual Field Analyzer grows at 5-7%, offering detailed vision assessments; trends emphasize precision and reliability.
Kinetic Visual Field Analyzer grows at 6-8%, suited for dynamic testing; trends favor versatility and adaptability.
Key Market Players
Metrovision, based in Pérenchies, France, offers advanced visual field analyzers, delivering precise diagnostic solutions for European eye care markets.
OCULUS, from Wetzlar, Germany, provides reliable analyzers, supporting eye care with high-quality, efficient designs across Europe.
Medmont International, headquartered in Melbourne, Australia, specializes in precision analyzers, catering to global diagnostic needs with innovative solutions.
Frey Ophthalmics, from Piaseczno, Poland, serves European markets with cutting-edge analyzers, focusing on accuracy and usability.
Topcon Corporation, based in Tokyo, Japan, integrates analyzers into its eye care systems, offering advanced solutions with a strong global presence.
Elektron Eye Technology Limited, from Cambridge, UK, targets UK markets with practical analyzer solutions, emphasizing reliability and performance.
Optopol, located in Zawiercie, Poland, provides cost-effective analyzers, supporting European eye care with accessible designs.
Kowa Company, from Nagoya, Japan, enhances diagnostics with dependable analyzers, catering to Asia and beyond with quality solutions.
Heidelberg Engineering, based in Heidelberg, Germany, excels in high-tech analyzers, delivering precision diagnostics for global markets.
Carl Zeiss, from Oberkochen, Germany, leads in eye care diagnostics, offering advanced visual field analyzers with a focus on accuracy.
Haag-Streit AG, headquartered in Köniz, Switzerland, specializes in sophisticated analyzer systems, supporting eye care with top-tier technology.
Chongqing Bio Newvision Medical Equipment Ltd., from Chongqing, China, serves Asia with affordable analyzers, meeting regional diagnostic demands with practical designs.
Porter’s Five Forces Analysis
●The threat of new entrants is moderate, requiring expertise and investment, though emerging markets ease entry.
●The threat of substitutes is low, with manual testing less efficient.
●Buyer power is moderate, as clinics prioritize accuracy but are cost-conscious.
●Supplier power is low, with components widely available.
●Competitive rivalry is high, with firms competing on technology and reliability, driving advancements.
Market Opportunities and Challenges
Opportunities
●Rising eye disease rates increase demand.
●Aging populations heighten testing needs.
●Technological advancements improve diagnostics.
Challenges
●High costs restrict adoption.
●Operational skill gaps limit uptake.
●Regulatory delays impact launches.
Growth Trend Analysis
The market’s 5.5-7.5% CAGR aligns with innovations like Konan Medical’s objectiveFIELD, Heru Prime’s platform, PeriVision’s CE marking, and RadiusXR’s Inspire solution. Rising glaucoma and retinal disorder cases drive sustained growth.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Automated Visual Field Analyzer Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Automated Visual Field Analyzer by Region
8.2 Import of Automated Visual Field Analyzer by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Automated Visual Field Analyzer Market in North America (2020-2030)
9.1 Automated Visual Field Analyzer Market Size
9.2 Automated Visual Field Analyzer Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Automated Visual Field Analyzer Market in South America (2020-2030)
10.1 Automated Visual Field Analyzer Market Size
10.2 Automated Visual Field Analyzer Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Automated Visual Field Analyzer Market in Asia & Pacific (2020-2030)
11.1 Automated Visual Field Analyzer Market Size
11.2 Automated Visual Field Analyzer Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Automated Visual Field Analyzer Market in Europe (2020-2030)
12.1 Automated Visual Field Analyzer Market Size
12.2 Automated Visual Field Analyzer Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Automated Visual Field Analyzer Market in MEA (2020-2030)
13.1 Automated Visual Field Analyzer Market Size
13.2 Automated Visual Field Analyzer Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Automated Visual Field Analyzer Market (2020-2025)
14.1 Automated Visual Field Analyzer Market Size
14.2 Automated Visual Field Analyzer Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Automated Visual Field Analyzer Market Forecast (2025-2030)
15.1 Automated Visual Field Analyzer Market Size Forecast
15.2 Automated Visual Field Analyzer Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Metrovision
15.1.1 Company Profile
15.1.2 Main Business and Automated Visual Field Analyzer Information
15.1.3 SWOT Analysis of Metrovision
15.1.4 Metrovision Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 OCULUS
15.2.1 Company Profile
15.2.2 Main Business and Automated Visual Field Analyzer Information
15.2.3 SWOT Analysis of OCULUS
15.2.4 OCULUS Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Medmont International
15.3.1 Company Profile
15.3.2 Main Business and Automated Visual Field Analyzer Information
15.3.3 SWOT Analysis of Medmont International
15.3.4 Medmont International Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Frey Ophthalmics
15.4.1 Company Profile
15.4.2 Main Business and Automated Visual Field Analyzer Information
15.4.3 SWOT Analysis of Frey Ophthalmics
15.4.4 Frey Ophthalmics Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Topcon Corporation
15.5.1 Company Profile
15.5.2 Main Business and Automated Visual Field Analyzer Information
15.5.3 SWOT Analysis of Topcon Corporation
15.5.4 Topcon Corporation Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Elektron Eye Technology Limited
15.6.1 Company Profile
15.6.2 Main Business and Automated Visual Field Analyzer Information
15.6.3 SWOT Analysis of Elektron Eye Technology Limited
15.6.4 Elektron Eye Technology Limited Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Optopol
15.7.1 Company Profile
15.7.2 Main Business and Automated Visual Field Analyzer Information
15.7.3 SWOT Analysis of Optopol
15.7.4 Optopol Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Kowa Company
15.8.1 Company Profile
15.8.2 Main Business and Automated Visual Field Analyzer Information
15.8.3 SWOT Analysis of Kowa Company
15.8.4 Kowa Company Automated Visual Field Analyzer Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Automated Visual Field Analyzer Report
Table Data Sources Of Automated Visual Field Analyzer Report
Table Major Assumptions Of Automated Visual Field Analyzer Report
Table Automated Visual Field Analyzer Classification
Table Automated Visual Field Analyzer Applications List
Table Drivers Of Automated Visual Field Analyzer Market
Table Restraints Of Automated Visual Field Analyzer Market
Table Opportunities Of Automated Visual Field Analyzer Market
Table Threats Of Automated Visual Field Analyzer Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Automated Visual Field Analyzer
Table Cost Structure Analysis Of Automated Visual Field Analyzer
Table Key End Users List
Table Latest News Of Automated Visual Field Analyzer Market
Table Merger And Acquisition List
Table Planned/Future Project Of Automated Visual Field Analyzer Market
Table Policy Of Automated Visual Field Analyzer Market
Table 2020-2030 Regional Export Of Automated Visual Field Analyzer
Table 2020-2030 Regional Import Of Automated Visual Field Analyzer
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 North America Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 North America Automated Visual Field Analyzer Key Players Sales List
Table 2020-2025 North America Automated Visual Field Analyzer Key Players Market Share List
Table 2020-2030 North America Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 North America Automated Visual Field Analyzer Price List By Type
Table 2020-2030 United States Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 United States Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Canada Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Canada Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Mexico Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Mexico Automated Visual Field Analyzer Import & Export List
Table 2020-2030 South America Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 South America Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 South America Automated Visual Field Analyzer Key Players Sales List
Table 2020-2025 South America Automated Visual Field Analyzer Key Players Market Share List
Table 2020-2030 South America Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 South America Automated Visual Field Analyzer Price List By Type
Table 2020-2030 Brazil Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Brazil Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Argentina Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Argentina Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Chile Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Chile Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Peru Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Peru Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Asia & Pacific Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 Asia & Pacific Automated Visual Field Analyzer Key Players Sales List
Table 2020-2025 Asia & Pacific Automated Visual Field Analyzer Key Players Market Share List
Table 2020-2030 Asia & Pacific Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 Asia & Pacific Automated Visual Field Analyzer Price List By Type
Table 2020-2030 China Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 China Automated Visual Field Analyzer Import & Export List
Table 2020-2030 India Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 India Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Japan Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Japan Automated Visual Field Analyzer Import & Export List
Table 2020-2030 South Korea Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 South Korea Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Southeast Asia Automated Visual Field Analyzer Market Size List
Table 2020-2030 Southeast Asia Automated Visual Field Analyzer Market Volume List
Table 2020-2030 Southeast Asia Automated Visual Field Analyzer Import List
Table 2020-2030 Southeast Asia Automated Visual Field Analyzer Export List
Table 2020-2030 Australia Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Australia Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Europe Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Europe Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 Europe Automated Visual Field Analyzer Key Players Sales List
Table 2020-2025 Europe Automated Visual Field Analyzer Key Players Market Share List
Table 2020-2030 Europe Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 Europe Automated Visual Field Analyzer Price List By Type
Table 2020-2030 Germany Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Germany Automated Visual Field Analyzer Import & Export List
Table 2020-2030 France Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 France Automated Visual Field Analyzer Import & Export List
Table 2020-2030 United Kingdom Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 United Kingdom Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Italy Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Italy Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Spain Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Spain Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Belgium Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Belgium Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Netherlands Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Netherlands Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Austria Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Austria Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Poland Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Poland Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Russia Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Russia Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Mea Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Mea Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 Mea Automated Visual Field Analyzer Key Players Sales List
Table 2020-2025 Mea Automated Visual Field Analyzer Key Players Market Share List
Table 2020-2030 Mea Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 Mea Automated Visual Field Analyzer Price List By Type
Table 2020-2030 Egypt Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Egypt Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Israel Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Israel Automated Visual Field Analyzer Import & Export List
Table 2020-2030 South Africa Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 South Africa Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Automated Visual Field Analyzer Import & Export List
Table 2020-2030 Turkey Automated Visual Field Analyzer Market Size And Market Volume List
Table 2020-2030 Turkey Automated Visual Field Analyzer Import & Export List
Table 2020-2025 Global Automated Visual Field Analyzer Market Size List By Region
Table 2020-2025 Global Automated Visual Field Analyzer Market Size Share List By Region
Table 2020-2025 Global Automated Visual Field Analyzer Market Volume List By Region
Table 2020-2025 Global Automated Visual Field Analyzer Market Volume Share List By Region
Table 2020-2025 Global Automated Visual Field Analyzer Demand List By Application
Table 2020-2025 Global Automated Visual Field Analyzer Demand Market Share List By Application
Table 2020-2025 Global Automated Visual Field Analyzer Key Vendors Sales List
Table 2020-2025 Global Automated Visual Field Analyzer Key Vendors Sales Share List
Table 2020-2025 Global Automated Visual Field Analyzer Key Vendors Revenue List
Table 2020-2025 Global Automated Visual Field Analyzer Key Vendors Revenue Share List
Table 2020-2025 Global Automated Visual Field Analyzer Demand List By Type
Table 2020-2025 Global Automated Visual Field Analyzer Demand Market Share List By Type
Table 2020-2025 Regional Automated Visual Field Analyzer Price List
Table 2025-2030 Global Automated Visual Field Analyzer Market Size List By Region
Table 2025-2030 Global Automated Visual Field Analyzer Market Size Share List By Region
Table 2025-2030 Global Automated Visual Field Analyzer Market Volume List By Region
Table 2025-2030 Global Automated Visual Field Analyzer Market Volume Share List By Region
Table 2025-2030 Global Automated Visual Field Analyzer Demand List By Application
Table 2025-2030 Global Automated Visual Field Analyzer Demand Market Share List By Application
Table 2025-2030 Global Automated Visual Field Analyzer Key Vendors Sales List
Table 2025-2030 Global Automated Visual Field Analyzer Key Vendors Sales Share List
Table 2025-2030 Global Automated Visual Field Analyzer Key Vendors Revenue List
Table 2025-2030 Global Automated Visual Field Analyzer Key Vendors Revenue Share List
Table 2025-2030 Global Automated Visual Field Analyzer Demand List By Type
Table 2025-2030 Global Automated Visual Field Analyzer Demand Market Share List By Type
Table 2025-2030 Automated Visual Field Analyzer Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Automated Visual Field Analyzer Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Automated Visual Field Analyzer Market Size And Cagr
Figure 2020-2030 North America Automated Visual Field Analyzer Market Volume And Cagr
Figure 2020-2030 South America Automated Visual Field Analyzer Market Size And Cagr
Figure 2020-2030 South America Automated Visual Field Analyzer Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Automated Visual Field Analyzer Market Size And Cagr
Figure 2020-2030 Asia & Pacific Automated Visual Field Analyzer Market Volume And Cagr
Figure 2020-2030 Europe Automated Visual Field Analyzer Market Size And Cagr
Figure 2020-2030 Europe Automated Visual Field Analyzer Market Volume And Cagr
Figure 2020-2030 Mea Automated Visual Field Analyzer Market Size And Cagr
Figure 2020-2030 Mea Automated Visual Field Analyzer Market Volume And Cagr
Figure 2020-2025 Global Automated Visual Field Analyzer Market Volume And Growth Rate
Figure 2020-2025 Global Automated Visual Field Analyzer Market Size And Growth Rate
Figure 2025-2030 Global Automated Visual Field Analyzer Market Volume And Growth Rate
Figure 2025-2030 Global Automated Visual Field Analyzer Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |