Thioglycolic Acid Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Thioglycolic acid (TGA) is a sulfur-containing organic compound valued for its reducing properties and ability to break disulfide bonds, making it a key ingredient in cosmetics, oil and gas, cleaning agents, plastics, pharmaceuticals, and agriculture. The industry is characterized by its focus on high-purity production, safety due to its corrosive nature, and versatility across applications. TGA’s role in hair care products, corrosion inhibitors, and chemical synthesis drives demand, with trends leaning toward sustainability and innovative formulations shaping its growth.
Market Size and Growth Forecast
The global thioglycolic acid market was valued at USD 220 million to USD 250 million in 2024, with an estimated CAGR of 5.0% to 7.0% from 2025 to 2030, propelled by growth in personal care and industrial sectors.
Regional Analysis
North America grows at 4.5-6.5%, with the United States leading due to strong cosmetics and oil industries; trends focus on premium, high-purity formulations.
Europe sees a growth rate of 5-7%, with Germany and France driving demand through personal care innovations; trends emphasize sustainable production methods.
Asia Pacific exhibits a growth rate of 6-8%, led by China and India’s industrial and consumer goods expansion; trends highlight cost-effective, large-scale production.
The Rest of the World grows at 4-6%, with Brazil advancing through agricultural applications; trends focus on industrial and agrochemical uses.
Application Analysis
Cosmetics grows at 6-8%, driven by hair care and depilatory products; trends favor natural and eco-friendly ingredients.
Oil and Gas grows at 5-7%, used in corrosion inhibition for pipelines; trends emphasize energy sector efficiency.
Cleaning Agents grow at 4.5-6.5%, aiding industrial and household cleaning; trends focus on biodegradable formulations.
Plastic Additives grow at 5-7%, enhancing polymer stability and processing; trends explore advanced material applications.
Pharmaceutical and Agriculture grow at 5.5-7.5%, supporting drug synthesis and agrochemicals; trends highlight precision and sustainability.
Key Market Players
Arkema, based in Colombes, France, is a global leader in specialty chemicals, producing high-quality TGA for cosmetics, oil, and industrial applications; it emphasizes innovation and sustainability in its offerings.
DAICEL, headquartered in Osaka, Japan, specializes in chemical intermediates, including TGA, for cosmetics and industrial uses; its advanced manufacturing supports diverse global markets.
Bruno Bock, from Marschacht, Germany, focuses on sulfur-based chemicals, supplying TGA for personal care and technical applications; it prioritizes quality and tailored solutions.
Dr. Spiess, based in Kleinkarlbach, Germany, produces TGA for niche chemical markets; its expertise lies in high-purity intermediates for specialized industrial needs.
Shandong Xinchang, located in Weifang, China, is a major TGA supplier, serving Asia’s industrial and cosmetic markets; it focuses on large-scale, cost-effective production.
Weifang Yihua, from Weifang, China, offers TGA for cleaning agents and oil sectors; its solutions cater to regional industrial growth with competitive pricing.
Qingdao LNT, based in Qingdao, China, provides TGA for cosmetics and industrial applications; it emphasizes scalability and reliability in its product lines.
Changzhou Koye, from Changzhou, China, specializes in chemical intermediates like TGA; it serves regional markets with a focus on quality and efficiency.
Qingdao Zhongke, headquartered in Qingdao, China, supplies TGA for industrial and agricultural uses; its offerings support China’s growing chemical sector.
Jiangxi Jiahui, based in Ji’an, China, is expanding TGA production to meet global demand; it focuses on capacity growth and export capabilities.
Qingdao Ruchang, from Qingdao, China, provides TGA for oil and gas applications; its solutions enhance corrosion protection in energy infrastructure.
Porter’s Five Forces Analysis
●The threat of new entrants is moderate, with technical expertise required but opportunities in growing markets encouraging entry.
●The threat of substitutes is moderate, as alternative chemicals compete but lack TGA’s unique versatility across applications.
●Buyer power is high, with price-sensitive industrial and cosmetic sectors pushing for cost reductions.
●Supplier power is low, with raw materials like sulfur widely available, reducing dependency.
●Competitive rivalry is high, with firms focusing on quality, cost, and sustainability to differentiate their offerings.
Market Opportunities and Challenges
Opportunities
●Rising demand for personal care products, particularly in hair care, boosts TGA use globally.
●Expansion in oil and gas sectors increases demand for corrosion inhibitors and industrial applications.
●Sustainable chemical trends open new markets for eco-friendly TGA formulations.
Challenges
●Safety and handling concerns due to TGA’s corrosive nature limit adoption in some regions.
●Environmental regulations increase production costs and compliance burdens.
●Fluctuating raw material prices affect profitability and pricing stability.
Growth Trend Analysis
Shandong Xinchang’s 3,000-ton TGA capacity reflects strong production growth in China’s industrial sector. Weifang Yihua’s 600-ton capacity supports regional demand in cleaning and oil applications. Qingdao LNT’s 500-ton capacity bolsters cosmetic and industrial supply. Jiangxi Jiahui’s 4,000-ton TGA project, under construction in 2024, signals significant capacity expansion, driving a 5-7% CAGR through 2030, fueled by cosmetics and industrial applications.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Thioglycolic Acid Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Thioglycolic Acid by Region
8.2 Import of Thioglycolic Acid by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Thioglycolic Acid Market in North America (2020-2030)
9.1 Thioglycolic Acid Market Size
9.2 Thioglycolic Acid Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Thioglycolic Acid Market in South America (2020-2030)
10.1 Thioglycolic Acid Market Size
10.2 Thioglycolic Acid Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Thioglycolic Acid Market in Asia & Pacific (2020-2030)
11.1 Thioglycolic Acid Market Size
11.2 Thioglycolic Acid Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Thioglycolic Acid Market in Europe (2020-2030)
12.1 Thioglycolic Acid Market Size
12.2 Thioglycolic Acid Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Thioglycolic Acid Market in MEA (2020-2030)
13.1 Thioglycolic Acid Market Size
13.2 Thioglycolic Acid Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Thioglycolic Acid Market (2020-2030)
14.1 Thioglycolic Acid Market Size
14.2 Thioglycolic Acid Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Thioglycolic Acid Market Forecast (2021-2026)
15.1 Thioglycolic Acid Market Size Forecast
15.2 Thioglycolic Acid Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Arkema
15.1.1 Company Profile
15.1.2 Main Business and Thioglycolic Acid Information
15.1.3 SWOT Analysis of Arkema
15.1.4 Arkema Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 DAICEL
15.2.1 Company Profile
15.2.2 Main Business and Thioglycolic Acid Information
15.2.3 SWOT Analysis of DAICEL
15.2.4 DAICEL Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Bruno Bock
15.3.1 Company Profile
15.3.2 Main Business and Thioglycolic Acid Information
15.3.3 SWOT Analysis of Bruno Bock
15.3.4 Bruno Bock Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Dr. Spiess
15.4.1 Company Profile
15.4.2 Main Business and Thioglycolic Acid Information
15.4.3 SWOT Analysis of Dr. Spiess
15.4.4 Dr. Spiess Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Shandong Xinchang
15.5.1 Company Profile
15.5.2 Main Business and Thioglycolic Acid Information
15.5.3 SWOT Analysis of Shandong Xinchang
15.5.4 Shandong Xinchang Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Weifang Yihua
15.6.1 Company Profile
15.6.2 Main Business and Thioglycolic Acid Information
15.6.3 SWOT Analysis of Weifang Yihua
15.6.4 Weifang Yihua Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Qingdao LNT
15.7.1 Company Profile
15.7.2 Main Business and Thioglycolic Acid Information
15.7.3 SWOT Analysis of Qingdao LNT
15.7.4 Qingdao LNT Thioglycolic Acid Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Thioglycolic Acid Report
Table Data Sources Of Thioglycolic Acid Report
Table Major Assumptions Of Thioglycolic Acid Report
Table Thioglycolic Acid Classification
Table Thioglycolic Acid Applications List
Table Drivers Of Thioglycolic Acid Market
Table Restraints Of Thioglycolic Acid Market
Table Opportunities Of Thioglycolic Acid Market
Table Threats Of Thioglycolic Acid Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Thioglycolic Acid
Table Cost Structure Analysis Of Thioglycolic Acid
Table Key End Users List
Table Latest News Of Thioglycolic Acid Market
Table Merger And Acquisition List
Table Planned/Future Project Of Thioglycolic Acid Market
Table Policy Of Thioglycolic Acid Market
Table 2020-2030 Regional Export Of Thioglycolic Acid
Table 2020-2030 Regional Import Of Thioglycolic Acid
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 North America Thioglycolic Acid Demand List By Application
Table 2020-2025 North America Thioglycolic Acid Key Players Sales List
Table 2020-2025 North America Thioglycolic Acid Key Players Market Share List
Table 2020-2030 North America Thioglycolic Acid Demand List By Type
Table 2020-2025 North America Thioglycolic Acid Price List By Type
Table 2020-2030 United States Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 United States Thioglycolic Acid Import & Export List
Table 2020-2030 Canada Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Canada Thioglycolic Acid Import & Export List
Table 2020-2030 Mexico Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Mexico Thioglycolic Acid Import & Export List
Table 2020-2030 South America Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 South America Thioglycolic Acid Demand List By Application
Table 2020-2025 South America Thioglycolic Acid Key Players Sales List
Table 2020-2025 South America Thioglycolic Acid Key Players Market Share List
Table 2020-2030 South America Thioglycolic Acid Demand List By Type
Table 2020-2025 South America Thioglycolic Acid Price List By Type
Table 2020-2030 Brazil Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Brazil Thioglycolic Acid Import & Export List
Table 2020-2030 Argentina Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Argentina Thioglycolic Acid Import & Export List
Table 2020-2030 Chile Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Chile Thioglycolic Acid Import & Export List
Table 2020-2030 Peru Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Peru Thioglycolic Acid Import & Export List
Table 2020-2030 Asia & Pacific Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Thioglycolic Acid Demand List By Application
Table 2020-2025 Asia & Pacific Thioglycolic Acid Key Players Sales List
Table 2020-2025 Asia & Pacific Thioglycolic Acid Key Players Market Share List
Table 2020-2030 Asia & Pacific Thioglycolic Acid Demand List By Type
Table 2020-2025 Asia & Pacific Thioglycolic Acid Price List By Type
Table 2020-2030 China Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 China Thioglycolic Acid Import & Export List
Table 2020-2030 India Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 India Thioglycolic Acid Import & Export List
Table 2020-2030 Japan Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Japan Thioglycolic Acid Import & Export List
Table 2020-2030 South Korea Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 South Korea Thioglycolic Acid Import & Export List
Table 2020-2030 Southeast Asia Thioglycolic Acid Market Size List
Table 2020-2030 Southeast Asia Thioglycolic Acid Market Volume List
Table 2020-2030 Southeast Asia Thioglycolic Acid Import List
Table 2020-2030 Southeast Asia Thioglycolic Acid Export List
Table 2020-2030 Australia Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Australia Thioglycolic Acid Import & Export List
Table 2020-2030 Europe Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Europe Thioglycolic Acid Demand List By Application
Table 2020-2025 Europe Thioglycolic Acid Key Players Sales List
Table 2020-2025 Europe Thioglycolic Acid Key Players Market Share List
Table 2020-2030 Europe Thioglycolic Acid Demand List By Type
Table 2020-2025 Europe Thioglycolic Acid Price List By Type
Table 2020-2030 Germany Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Germany Thioglycolic Acid Import & Export List
Table 2020-2030 France Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 France Thioglycolic Acid Import & Export List
Table 2020-2030 United Kingdom Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 United Kingdom Thioglycolic Acid Import & Export List
Table 2020-2030 Italy Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Italy Thioglycolic Acid Import & Export List
Table 2020-2030 Spain Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Spain Thioglycolic Acid Import & Export List
Table 2020-2030 Belgium Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Belgium Thioglycolic Acid Import & Export List
Table 2020-2030 Netherlands Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Netherlands Thioglycolic Acid Import & Export List
Table 2020-2030 Austria Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Austria Thioglycolic Acid Import & Export List
Table 2020-2030 Poland Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Poland Thioglycolic Acid Import & Export List
Table 2020-2030 Russia Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Russia Thioglycolic Acid Import & Export List
Table 2020-2030 Mea Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Mea Thioglycolic Acid Demand List By Application
Table 2020-2025 Mea Thioglycolic Acid Key Players Sales List
Table 2020-2025 Mea Thioglycolic Acid Key Players Market Share List
Table 2020-2030 Mea Thioglycolic Acid Demand List By Type
Table 2020-2025 Mea Thioglycolic Acid Price List By Type
Table 2020-2030 Egypt Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Egypt Thioglycolic Acid Import & Export List
Table 2020-2030 Israel Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Israel Thioglycolic Acid Import & Export List
Table 2020-2030 South Africa Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 South Africa Thioglycolic Acid Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Thioglycolic Acid Import & Export List
Table 2020-2030 Turkey Thioglycolic Acid Market Size And Market Volume List
Table 2020-2030 Turkey Thioglycolic Acid Import & Export List
Table 2020-2025 Global Thioglycolic Acid Market Size List By Region
Table 2020-2025 Global Thioglycolic Acid Market Size Share List By Region
Table 2020-2025 Global Thioglycolic Acid Market Volume List By Region
Table 2020-2025 Global Thioglycolic Acid Market Volume Share List By Region
Table 2020-2025 Global Thioglycolic Acid Demand List By Application
Table 2020-2025 Global Thioglycolic Acid Demand Market Share List By Application
Table 2020-2025 Global Thioglycolic Acid Capacity List
Table 2020-2025 Global Thioglycolic Acid Key Vendors Capacity Share List
Table 2020-2025 Global Thioglycolic Acid Key Vendors Production List
Table 2020-2025 Global Thioglycolic Acid Key Vendors Production Share List
Table 2020-2025 Global Thioglycolic Acid Key Vendors Production Value List
Table 2020-2025 Global Thioglycolic Acid Key Vendors Production Value Share List
Table 2020-2025 Global Thioglycolic Acid Demand List By Type
Table 2020-2025 Global Thioglycolic Acid Demand Market Share List By Type
Table 2020-2025 Regional Thioglycolic Acid Price List
Table 2025-2030 Global Thioglycolic Acid Market Size List By Region
Table 2025-2030 Global Thioglycolic Acid Market Size Share List By Region
Table 2025-2030 Global Thioglycolic Acid Market Volume List By Region
Table 2025-2030 Global Thioglycolic Acid Market Volume Share List By Region
Table 2025-2030 Global Thioglycolic Acid Demand List By Application
Table 2025-2030 Global Thioglycolic Acid Demand Market Share List By Application
Table 2025-2030 Global Thioglycolic Acid Capacity List
Table 2025-2030 Global Thioglycolic Acid Key Vendors Capacity Share List
Table 2025-2030 Global Thioglycolic Acid Key Vendors Production List
Table 2025-2030 Global Thioglycolic Acid Key Vendors Production Share List
Table 2025-2030 Global Thioglycolic Acid Key Vendors Production Value List
Table 2025-2030 Global Thioglycolic Acid Key Vendors Production Value Share List
Table 2025-2030 Global Thioglycolic Acid Demand List By Type
Table 2025-2030 Global Thioglycolic Acid Demand Market Share List By Type
Table 2025-2030 Thioglycolic Acid Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Thioglycolic Acid Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Thioglycolic Acid Market Size And Cagr
Figure 2020-2030 North America Thioglycolic Acid Market Volume And Cagr
Figure 2020-2030 South America Thioglycolic Acid Market Size And Cagr
Figure 2020-2030 South America Thioglycolic Acid Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Thioglycolic Acid Market Size And Cagr
Figure 2020-2030 Asia & Pacific Thioglycolic Acid Market Volume And Cagr
Figure 2020-2030 Europe Thioglycolic Acid Market Size And Cagr
Figure 2020-2030 Europe Thioglycolic Acid Market Volume And Cagr
Figure 2020-2030 Mea Thioglycolic Acid Market Size And Cagr
Figure 2020-2030 Mea Thioglycolic Acid Market Volume And Cagr
Figure 2020-2025 Global Thioglycolic Acid Capacity Production And Growth Rate
Figure 2020-2025 Global Thioglycolic Acid Production Value And Growth Rate
Figure 2025-2030 Global Thioglycolic Acid Capacity Production And Growth Rate
Figure 2025-2030 Global Thioglycolic Acid Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |