IGBT Module Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-04-07 Pages: 94
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IGBT Module Market Summary
The IGBT (Insulated Gate Bipolar Transistor) module market is a pivotal segment within the power electronics industry, characterized by its critical role in enabling efficient power management across a wide array of applications. IGBT modules combine the high efficiency and fast switching capabilities of MOSFETs with the high current and voltage handling of bipolar transistors, making them indispensable in modern electrical systems. These modules have evolved significantly, with the technology reaching its seventh generation by 2018, as exemplified by industry leader Infineon Technologies. This advancement reflects ongoing improvements in thermal performance, power density, and switching efficiency. The market is highly concentrated, with the top 10 suppliers, including Infineon and Mitsubishi Electric, accounting for approximately 80% of the global share. In 2023, StarPower Semiconductor, the world’s fifth-largest IGBT module supplier, reported revenues of 33.31 billion yuan, underscoring the market’s scale and competitive dynamics. Key applications driving demand include automotive (particularly electric and hybrid electric vehicles), renewables, and industrial manufacturing, fueled by global electrification trends. The International Energy Agency (IEA) highlights that electric car sales reached nearly 14 million in 2023, up 35% from 2022, with projections of 17 million in 2024, amplifying the need for IGBT modules in EV powertrains. Despite its growth, the market faces challenges such as supply chain volatility and the high cost of advanced semiconductor materials, yet it remains poised for robust expansion driven by energy efficiency demands and technological innovation.

Market Size and Growth Forecast
The global IGBT module market is estimated to reach USD 8.5 billion to USD 9.5 billion in 2025, with a projected compound annual growth rate (CAGR) of 13% to 15% through 2030, potentially expanding to USD 18 billion to USD 21 billion. This growth is propelled by rising adoption in electric vehicles, renewable energy systems, and industrial automation, alongside advancements in module design that enhance performance and reliability.

Regional Analysis
North America: Projected to grow at 12% to 14%, the U.S. leads with strong demand from automotive and renewable sectors. Trends emphasize energy-efficient solutions and EV infrastructure development, supported by government incentives for clean energy adoption.
Europe: Expected to see a CAGR of 13% to 15%, Germany and the UK drive growth with a focus on automotive electrification and renewable energy integration. Trends highlight stringent emission regulations and advancements in railway electrification.
Asia Pacific: Forecasted at 14% to 16%, China, Japan, and South Korea dominate due to massive EV production and industrial output. Trends include rapid urbanization, government-backed EV policies, and significant investments in renewable energy projects.
South America: Anticipated at 10% to 12%, Brazil emerges as a key player with growing industrial applications. Trends focus on cost-effective adoption in manufacturing and gradual renewable energy uptake.
Middle East and Africa: Expected at 9% to 11%, the UAE and South Africa lead with infrastructure projects. Trends emphasize renewable energy diversification and industrial modernization.

Application Analysis
Consumer Electronics: Projected at 10% to 12%, this segment includes devices like air conditioners and inverters. Trends focus on miniaturization and energy efficiency, driven by rising consumer demand for smart appliances.
Industrial Manufacturing: Forecasted at 12% to 14%, IGBT modules support automation and motor drives. Trends highlight increased adoption in smart factories and energy-intensive processes.
Automotive (EV/HEV): Anticipated at 15% to 17%, this is the fastest-growing segment due to EV proliferation. Trends emphasize higher power density and thermal management for extended vehicle range, as noted in IEA’s 2023-2024 EV sales surge.
Inverters/UPS: Expected at 11% to 13%, this segment ensures power stability in grids and backups. Trends focus on reliability and scalability for commercial use.
Railways: Projected at 12% to 14%, IGBT modules enhance traction systems. Trends emphasize electrification of rail networks, particularly in Europe and Asia.
Renewables: Forecasted at 13% to 15%, solar and wind systems drive demand. Trends highlight grid integration and efficiency improvements in energy conversion.
Others: Expected at 9% to 11%, this includes niche applications like medical devices. Trends focus on specialized, high-performance solutions.

Key Market Players
Infineon Technologies: A German leader, Infineon pioneered seventh-generation IGBTs, focusing on automotive and industrial solutions.
STMicroelectronics: A Swiss-Italian firm, STMicro excels in consumer and industrial applications with efficient module designs.
ON Semiconductor: A U.S. company, ON targets power management across EVs and renewables.
Microchip Technology: A U.S. player, Microchip specializes in industrial and automotive-grade modules.
Fuji Electric: A Japanese firm, Fuji leads in railway and industrial applications with robust designs.
Mitsubishi Electric: A Japanese giant, Mitsubishi focuses on high-power modules for inverters and EVs.
Semikron Danfoss: A German-Danish entity, Semikron excels in renewable and industrial solutions.
ROHM Semiconductor: A Japanese company, ROHM targets compact, high-efficiency modules for consumer use.
Littelfuse: A U.S. firm, Littelfuse offers durable modules for diverse applications.
BYD Semiconductor: A Chinese player, BYD supports its EV ecosystem with integrated IGBT solutions.
StarPower Semiconductor: A Chinese company, StarPower ranks fifth globally, emphasizing industrial and renewable modules.
CRRC: A Chinese firm, CRRC dominates railway applications with large-scale production.

Porter’s Five Forces Analysis
Threat of New Entrants: Moderate, as high R&D costs and technical expertise create barriers, though emerging players in Asia could disrupt with cost advantages.
Threat of Substitutes: Low-to-moderate, with alternatives like SiC and GaN modules competing in high-frequency niches, but IGBTs retain dominance in cost and versatility.
Bargaining Power of Buyers: Moderate-to-high, as large OEMs in automotive and industrial sectors demand customized, cost-competitive solutions, pressuring margins.
Bargaining Power of Suppliers: Moderate, with semiconductor material shortages (e.g., silicon wafers) giving suppliers leverage, though diversified sourcing mitigates this.
Competitive Rivalry: High, with Infineon, Mitsubishi, and others fiercely competing on technology, pricing, and market share, driving continuous innovation.

Market Opportunities and Challenges
Opportunities
●Electrification Boom: The IEA’s projection of 17 million EV sales in 2024 underscores massive demand for IGBT modules in powertrains and charging infrastructure.
●Renewable Energy Growth: Global shifts to solar and wind energy amplify the need for efficient power conversion, favoring IGBT adoption.
●Industrial Automation: Smart manufacturing trends increase reliance on IGBTs for motor drives and robotics.
●Emerging Markets: Asia Pacific’s rapid industrialization offers untapped potential for market expansion.
●Technological Advancements: Seventh-generation IGBTs and beyond promise higher efficiency, opening new application areas.
Challenges
●Supply Chain Volatility: Semiconductor shortages disrupt production timelines and costs, as seen in recent global chip crises.
●High Development Costs: Advanced IGBT generations require significant R&D investment, challenging smaller players.
●Substitute Competition: SiC and GaN technologies threaten IGBT dominance in high-performance niches.
●Regulatory Pressures: Compliance with environmental and safety standards raises production costs.
●Market Saturation: Mature segments like consumer electronics may slow growth, requiring diversification.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Igbt Module Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Igbt Module by Region
8.2 Import of Igbt Module by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Igbt Module Market in North America (2020-2030)
9.1 Igbt Module Market Size
9.2 Igbt Module Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Igbt Module Market in South America (2020-2030)
10.1 Igbt Module Market Size
10.2 Igbt Module Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Igbt Module Market in Asia & Pacific (2020-2030)
11.1 Igbt Module Market Size
11.2 Igbt Module Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Igbt Module Market in Europe (2020-2030)
12.1 Igbt Module Market Size
12.2 Igbt Module Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Igbt Module Market in MEA (2020-2030)
13.1 Igbt Module Market Size
13.2 Igbt Module Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Igbt Module Market (2020-2025)
14.1 Igbt Module Market Size
14.2 Igbt Module Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Igbt Module Market Forecast (2025-2030)
15.1 Igbt Module Market Size Forecast
15.2 Igbt Module Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Infineon Technologies
15.1.1 Company Profile
15.1.2 Main Business and IGBT Module Information
15.1.3 SWOT Analysis of Infineon Technologies
15.1.4 Infineon Technologies IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 STMicroelectronics
15.2.1 Company Profile
15.2.2 Main Business and IGBT Module Information
15.2.3 SWOT Analysis of STMicroelectronics
15.2.4 STMicroelectronics IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 ON Semiconductor
15.3.1 Company Profile
15.3.2 Main Business and IGBT Module Information
15.3.3 SWOT Analysis of ON Semiconductor
15.3.4 ON Semiconductor IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Microchip Technology
15.4.1 Company Profile
15.4.2 Main Business and IGBT Module Information
15.4.3 SWOT Analysis of Microchip Technology
15.4.4 Microchip Technology IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Fuji Electric
15.5.1 Company Profile
15.5.2 Main Business and IGBT Module Information
15.5.3 SWOT Analysis of Fuji Electric
15.5.4 Fuji Electric IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Mitsubishi Electric
15.6.1 Company Profile
15.6.2 Main Business and IGBT Module Information
15.6.3 SWOT Analysis of Mitsubishi Electric
15.6.4 Mitsubishi Electric IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Semikron Danfoss
15.7.1 Company Profile
15.7.2 Main Business and IGBT Module Information
15.7.3 SWOT Analysis of Semikron Danfoss
15.7.4 Semikron Danfoss IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 ROHM Semiconductor
15.8.1 Company Profile
15.8.2 Main Business and IGBT Module Information
15.8.3 SWOT Analysis of ROHM Semiconductor
15.8.4 ROHM Semiconductor IGBT Module Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Igbt Module Report
Table Data Sources Of Igbt Module Report
Table Major Assumptions Of Igbt Module Report
Table Igbt Module Classification
Table Igbt Module Applications List
Table Drivers Of Igbt Module Market
Table Restraints Of Igbt Module Market
Table Opportunities Of Igbt Module Market
Table Threats Of Igbt Module Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Igbt Module
Table Cost Structure Analysis Of Igbt Module
Table Key End Users List
Table Latest News Of Igbt Module Market
Table Merger And Acquisition List
Table Planned/Future Project Of Igbt Module Market
Table Policy Of Igbt Module Market
Table 2020-2030 Regional Export Of Igbt Module
Table 2020-2030 Regional Import Of Igbt Module
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Igbt Module Market Size And Market Volume List
Table 2020-2030 North America Igbt Module Demand List By Application
Table 2020-2025 North America Igbt Module Key Players Sales List
Table 2020-2025 North America Igbt Module Key Players Market Share List
Table 2020-2030 North America Igbt Module Demand List By Type
Table 2020-2025 North America Igbt Module Price List By Type
Table 2020-2030 United States Igbt Module Market Size And Market Volume List
Table 2020-2030 United States Igbt Module Import & Export List
Table 2020-2030 Canada Igbt Module Market Size And Market Volume List
Table 2020-2030 Canada Igbt Module Import & Export List
Table 2020-2030 Mexico Igbt Module Market Size And Market Volume List
Table 2020-2030 Mexico Igbt Module Import & Export List
Table 2020-2030 South America Igbt Module Market Size And Market Volume List
Table 2020-2030 South America Igbt Module Demand List By Application
Table 2020-2025 South America Igbt Module Key Players Sales List
Table 2020-2025 South America Igbt Module Key Players Market Share List
Table 2020-2030 South America Igbt Module Demand List By Type
Table 2020-2025 South America Igbt Module Price List By Type
Table 2020-2030 Brazil Igbt Module Market Size And Market Volume List
Table 2020-2030 Brazil Igbt Module Import & Export List
Table 2020-2030 Argentina Igbt Module Market Size And Market Volume List
Table 2020-2030 Argentina Igbt Module Import & Export List
Table 2020-2030 Chile Igbt Module Market Size And Market Volume List
Table 2020-2030 Chile Igbt Module Import & Export List
Table 2020-2030 Peru Igbt Module Market Size And Market Volume List
Table 2020-2030 Peru Igbt Module Import & Export List
Table 2020-2030 Asia & Pacific Igbt Module Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Igbt Module Demand List By Application
Table 2020-2025 Asia & Pacific Igbt Module Key Players Sales List
Table 2020-2025 Asia & Pacific Igbt Module Key Players Market Share List
Table 2020-2030 Asia & Pacific Igbt Module Demand List By Type
Table 2020-2025 Asia & Pacific Igbt Module Price List By Type
Table 2020-2030 China Igbt Module Market Size And Market Volume List
Table 2020-2030 China Igbt Module Import & Export List
Table 2020-2030 India Igbt Module Market Size And Market Volume List
Table 2020-2030 India Igbt Module Import & Export List
Table 2020-2030 Japan Igbt Module Market Size And Market Volume List
Table 2020-2030 Japan Igbt Module Import & Export List
Table 2020-2030 South Korea Igbt Module Market Size And Market Volume List
Table 2020-2030 South Korea Igbt Module Import & Export List
Table 2020-2030 Southeast Asia Igbt Module Market Size List
Table 2020-2030 Southeast Asia Igbt Module Market Volume List
Table 2020-2030 Southeast Asia Igbt Module Import List
Table 2020-2030 Southeast Asia Igbt Module Export List
Table 2020-2030 Australia Igbt Module Market Size And Market Volume List
Table 2020-2030 Australia Igbt Module Import & Export List
Table 2020-2030 Europe Igbt Module Market Size And Market Volume List
Table 2020-2030 Europe Igbt Module Demand List By Application
Table 2020-2025 Europe Igbt Module Key Players Sales List
Table 2020-2025 Europe Igbt Module Key Players Market Share List
Table 2020-2030 Europe Igbt Module Demand List By Type
Table 2020-2025 Europe Igbt Module Price List By Type
Table 2020-2030 Germany Igbt Module Market Size And Market Volume List
Table 2020-2030 Germany Igbt Module Import & Export List
Table 2020-2030 France Igbt Module Market Size And Market Volume List
Table 2020-2030 France Igbt Module Import & Export List
Table 2020-2030 United Kingdom Igbt Module Market Size And Market Volume List
Table 2020-2030 United Kingdom Igbt Module Import & Export List
Table 2020-2030 Italy Igbt Module Market Size And Market Volume List
Table 2020-2030 Italy Igbt Module Import & Export List
Table 2020-2030 Spain Igbt Module Market Size And Market Volume List
Table 2020-2030 Spain Igbt Module Import & Export List
Table 2020-2030 Belgium Igbt Module Market Size And Market Volume List
Table 2020-2030 Belgium Igbt Module Import & Export List
Table 2020-2030 Netherlands Igbt Module Market Size And Market Volume List
Table 2020-2030 Netherlands Igbt Module Import & Export List
Table 2020-2030 Austria Igbt Module Market Size And Market Volume List
Table 2020-2030 Austria Igbt Module Import & Export List
Table 2020-2030 Poland Igbt Module Market Size And Market Volume List
Table 2020-2030 Poland Igbt Module Import & Export List
Table 2020-2030 Russia Igbt Module Market Size And Market Volume List
Table 2020-2030 Russia Igbt Module Import & Export List
Table 2020-2030 Mea Igbt Module Market Size And Market Volume List
Table 2020-2030 Mea Igbt Module Demand List By Application
Table 2020-2025 Mea Igbt Module Key Players Sales List
Table 2020-2025 Mea Igbt Module Key Players Market Share List
Table 2020-2030 Mea Igbt Module Demand List By Type
Table 2020-2025 Mea Igbt Module Price List By Type
Table 2020-2030 Egypt Igbt Module Market Size And Market Volume List
Table 2020-2030 Egypt Igbt Module Import & Export List
Table 2020-2030 Israel Igbt Module Market Size And Market Volume List
Table 2020-2030 Israel Igbt Module Import & Export List
Table 2020-2030 South Africa Igbt Module Market Size And Market Volume List
Table 2020-2030 South Africa Igbt Module Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Igbt Module Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Igbt Module Import & Export List
Table 2020-2030 Turkey Igbt Module Market Size And Market Volume List
Table 2020-2030 Turkey Igbt Module Import & Export List
Table 2020-2025 Global Igbt Module Market Size List By Region
Table 2020-2025 Global Igbt Module Market Size Share List By Region
Table 2020-2025 Global Igbt Module Market Volume List By Region
Table 2020-2025 Global Igbt Module Market Volume Share List By Region
Table 2020-2025 Global Igbt Module Demand List By Application
Table 2020-2025 Global Igbt Module Demand Market Share List By Application
Table 2020-2025 Global Igbt Module Key Vendors Sales List
Table 2020-2025 Global Igbt Module Key Vendors Sales Share List
Table 2020-2025 Global Igbt Module Key Vendors Revenue List
Table 2020-2025 Global Igbt Module Key Vendors Revenue Share List
Table 2020-2025 Global Igbt Module Demand List By Type
Table 2020-2025 Global Igbt Module Demand Market Share List By Type
Table 2020-2025 Regional Igbt Module Price List
Table 2025-2030 Global Igbt Module Market Size List By Region
Table 2025-2030 Global Igbt Module Market Size Share List By Region
Table 2025-2030 Global Igbt Module Market Volume List By Region
Table 2025-2030 Global Igbt Module Market Volume Share List By Region
Table 2025-2030 Global Igbt Module Demand List By Application
Table 2025-2030 Global Igbt Module Demand Market Share List By Application
Table 2025-2030 Global Igbt Module Key Vendors Sales List
Table 2025-2030 Global Igbt Module Key Vendors Sales Share List
Table 2025-2030 Global Igbt Module Key Vendors Revenue List
Table 2025-2030 Global Igbt Module Key Vendors Revenue Share List
Table 2025-2030 Global Igbt Module Demand List By Type
Table 2025-2030 Global Igbt Module Demand Market Share List By Type
Table 2025-2030 Igbt Module Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Igbt Module Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Igbt Module Market Size And Cagr
Figure 2020-2030 North America Igbt Module Market Volume And Cagr
Figure 2020-2030 South America Igbt Module Market Size And Cagr
Figure 2020-2030 South America Igbt Module Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Igbt Module Market Size And Cagr
Figure 2020-2030 Asia & Pacific Igbt Module Market Volume And Cagr
Figure 2020-2030 Europe Igbt Module Market Size And Cagr
Figure 2020-2030 Europe Igbt Module Market Volume And Cagr
Figure 2020-2030 Mea Igbt Module Market Size And Cagr
Figure 2020-2030 Mea Igbt Module Market Volume And Cagr
Figure 2020-2025 Global Igbt Module Market Volume And Growth Rate
Figure 2020-2025 Global Igbt Module Market Size And Growth Rate
Figure 2025-2030 Global Igbt Module Market Volume And Growth Rate
Figure 2025-2030 Global Igbt Module Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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