Wheel Hub Bearing Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Wheel Hub Bearings are essential automotive components that facilitate wheel rotation, supporting vehicle weight and ensuring smooth, efficient motion. The market is defined by high technical barriers, with products trending toward miniaturization, lightweight design, and high-speed efficiency to meet modern automotive demands. Globally, Zhejiang Sling boasts a capacity of 10,142.1K units, while Radical reported 2023 revenues of USD 16.7 million, producing 4,820.4K units and selling 4,008.3K units. The industry serves both OEM and aftermarket segments, with ball and roller types addressing diverse vehicle needs. The USMCA, renegotiated during Trump’s first term, mandates 75% North American content for tariff-free automotive parts, shaping supply dynamics in key markets like the U.S., Canada, and Mexico.
Market Size and Growth Forecast
The global Wheel Hub Bearing market is estimated at USD 9.5 billion to USD 10.5 billion in 2025, with a CAGR of 5% to 7% through 2030, potentially reaching USD 12.5 billion to USD 14 billion. Growth stems from automotive production and aftermarket demand.
Regional Analysis
North America: Expected at 4% to 6%, the U.S. and Mexico lead. Trends align with USMCA, boosting local production.
Europe: Forecasted at 3% to 5%, Germany dominates with premium vehicles. Trends focus on lightweight bearings for EVs.
Asia Pacific: Projected at 6% to 8%, China drives volume. Trends emphasize efficiency for mass-market and EV growth.
South Ameica: Anticipated at 4% to 6%, Brazil grows steadily. Trends favor aftermarket expansion.
Middle East and Africa: Expected at 3% to 5%, South Africa leads. Trends target durable bearings for rugged conditions.
Application Analysis
OEM Market: Projected at 5% to 7%, it drives volume via new vehicle production. Trends focus on EV integration.
Aftermarket: Expected at 4% to 6%, it thrives on replacements. Trends emphasize durability and availability.
Product Type Analysis
Ball Type: Projected at 4% to 6%, valued for smoothness and cost. Trends favor lightweight designs.
Roller Type: Expected at 6% to 8%, preferred for heavy loads. Trends shift toward high-speed applications.
Key Market Players
SKF: A Swedish leader, SKF excels in durable bearings.
Schaeffler: A German giant, Schaeffler targets premium vehicles.
Timken: A U.S. firm, Timken focuses on heavy-duty solutions.
NSK: A Japanese player, NSK drives high-speed innovation.
NTN: A Japanese entity, NTN serves global OEMs.
JTEKT: A Japanese leader, JTEKT refines lightweight designs.
Nachi-Fujikoshi: A Japanese firm, Nachi boosts efficiency.
Zhejiang Sling: A Chinese player, Sling scales production.
Radical: A producer, Radical serves regional markets.
Shuanglin Group: A Chinese entity, Shuanglin supports OEM growth.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low, due to high technical and capital barriers.
●Threat of Substitutes: Low, with few viable alternatives to bearings.
●Bargaining Power of Buyers: High, as automakers demand cost and quality.
●Bargaining Power of Suppliers: Moderate, with steel and component providers holding sway.
●Competitive Rivalry: Intense, driven by innovation and scale among SKF and NSK.
Impact of Tariff Conflicts on Supply Chain Localization
Tariff conflicts, notably via USMCA, have accelerated supply chain localization in the Wheel Hub Bearing market, prioritizing regional sourcing to meet trade requirements and avoid duties. In North America, firms like Timken and SKF enhance U.S. and Mexican production to hit the 75% content threshold, reducing reliance on Asian imports from China, a key hub with a 2023 market of USD 2.8 billion. In Europe, Schaeffler bolsters German manufacturing to sidestep tariffs, while Asia Pacific players like Zhejiang Sling and Shuanglin Group reinforce Chinese supply to serve local OEMs, cutting cross-border costs. This shift ensures tariff-free access, stabilizes supply amid trade tensions, and speeds delivery to markets like the U.S. and Germany. Yet, it demands investment in regional facilities, compliance with local standards, and workforce training, pressuring short-term margins. Long-term, it enables tailored roller bearings for heavy vehicles or lightweight ball types for EVs, enhancing resilience in a trade-sensitive sector.
Market Opportunities and Challenges
Opportunities
●EV Growth: Rising electric vehicle production boosts demand for efficient bearings.
●Aftermarket Expansion: Aging vehicle fleets drive replacement needs.
●Lightweight Trends: Miniaturization aligns with fuel efficiency goals.
●Regional Production: USMCA fosters North American growth.
●Innovation: High-speed bearings open premium segments.
Challenges
●Cost Pressures: OEMs push for lower prices, squeezing margins.
●Trade Compliance: USMCA rules complicate global sourcing.
●Raw Material Costs: Steel price volatility impacts profitability.
●Technical Barriers: High R&D costs limit new entrants.
●Competition: Scale and innovation intensify rivalry.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Wheel Hub Bearing Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Wheel Hub Bearing by Region
8.2 Import of Wheel Hub Bearing by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Wheel Hub Bearing Market in North America (2020-2030)
9.1 Wheel Hub Bearing Market Size
9.2 Wheel Hub Bearing Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Wheel Hub Bearing Market in South America (2020-2030)
10.1 Wheel Hub Bearing Market Size
10.2 Wheel Hub Bearing Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Wheel Hub Bearing Market in Asia & Pacific (2020-2030)
11.1 Wheel Hub Bearing Market Size
11.2 Wheel Hub Bearing Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Wheel Hub Bearing Market in Europe (2020-2030)
12.1 Wheel Hub Bearing Market Size
12.2 Wheel Hub Bearing Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Wheel Hub Bearing Market in MEA (2020-2030)
13.1 Wheel Hub Bearing Market Size
13.2 Wheel Hub Bearing Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Wheel Hub Bearing Market (2020-2030)
14.1 Wheel Hub Bearing Market Size
14.2 Wheel Hub Bearing Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Wheel Hub Bearing Market Forecast (2021-2026)
15.1 Wheel Hub Bearing Market Size Forecast
15.2 Wheel Hub Bearing Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 SKF
15.1.1 Company Profile
15.1.2 Main Business and Wheel Hub Bearing Information
15.1.3 SWOT Analysis of SKF
15.1.4 SKF Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Schaeffler
15.2.1 Company Profile
15.2.2 Main Business and Wheel Hub Bearing Information
15.2.3 SWOT Analysis of Schaeffler
15.2.4 Schaeffler Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Timken
15.3.1 Company Profile
15.3.2 Main Business and Wheel Hub Bearing Information
15.3.3 SWOT Analysis of Timken
15.3.4 Timken Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 NSK
15.4.1 Company Profile
15.4.2 Main Business and Wheel Hub Bearing Information
15.4.3 SWOT Analysis of NSK
15.4.4 NSK Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NTN
15.5.1 Company Profile
15.5.2 Main Business and Wheel Hub Bearing Information
15.5.3 SWOT Analysis of NTN
15.5.4 NTN Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 JTEKT
15.6.1 Company Profile
15.6.2 Main Business and Wheel Hub Bearing Information
15.6.3 SWOT Analysis of JTEKT
15.6.4 JTEKT Wheel Hub Bearing Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Wheel Hub Bearing Report
Table Data Sources Of Wheel Hub Bearing Report
Table Major Assumptions Of Wheel Hub Bearing Report
Table Wheel Hub Bearing Classification
Table Wheel Hub Bearing Applications List
Table Drivers Of Wheel Hub Bearing Market
Table Restraints Of Wheel Hub Bearing Market
Table Opportunities Of Wheel Hub Bearing Market
Table Threats Of Wheel Hub Bearing Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Wheel Hub Bearing
Table Cost Structure Analysis Of Wheel Hub Bearing
Table Key End Users List
Table Latest News Of Wheel Hub Bearing Market
Table Merger And Acquisition List
Table Planned/Future Project Of Wheel Hub Bearing Market
Table Policy Of Wheel Hub Bearing Market
Table 2020-2030 Regional Export Of Wheel Hub Bearing
Table 2020-2030 Regional Import Of Wheel Hub Bearing
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 North America Wheel Hub Bearing Demand List By Application
Table 2020-2025 North America Wheel Hub Bearing Key Players Sales List
Table 2020-2025 North America Wheel Hub Bearing Key Players Market Share List
Table 2020-2030 North America Wheel Hub Bearing Demand List By Type
Table 2020-2025 North America Wheel Hub Bearing Price List By Type
Table 2020-2030 United States Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 United States Wheel Hub Bearing Import & Export List
Table 2020-2030 Canada Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Canada Wheel Hub Bearing Import & Export List
Table 2020-2030 Mexico Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Mexico Wheel Hub Bearing Import & Export List
Table 2020-2030 South America Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 South America Wheel Hub Bearing Demand List By Application
Table 2020-2025 South America Wheel Hub Bearing Key Players Sales List
Table 2020-2025 South America Wheel Hub Bearing Key Players Market Share List
Table 2020-2030 South America Wheel Hub Bearing Demand List By Type
Table 2020-2025 South America Wheel Hub Bearing Price List By Type
Table 2020-2030 Brazil Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Brazil Wheel Hub Bearing Import & Export List
Table 2020-2030 Argentina Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Argentina Wheel Hub Bearing Import & Export List
Table 2020-2030 Chile Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Chile Wheel Hub Bearing Import & Export List
Table 2020-2030 Peru Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Peru Wheel Hub Bearing Import & Export List
Table 2020-2030 Asia & Pacific Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Wheel Hub Bearing Demand List By Application
Table 2020-2025 Asia & Pacific Wheel Hub Bearing Key Players Sales List
Table 2020-2025 Asia & Pacific Wheel Hub Bearing Key Players Market Share List
Table 2020-2030 Asia & Pacific Wheel Hub Bearing Demand List By Type
Table 2020-2025 Asia & Pacific Wheel Hub Bearing Price List By Type
Table 2020-2030 China Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 China Wheel Hub Bearing Import & Export List
Table 2020-2030 India Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 India Wheel Hub Bearing Import & Export List
Table 2020-2030 Japan Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Japan Wheel Hub Bearing Import & Export List
Table 2020-2030 South Korea Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 South Korea Wheel Hub Bearing Import & Export List
Table 2020-2030 Southeast Asia Wheel Hub Bearing Market Size List
Table 2020-2030 Southeast Asia Wheel Hub Bearing Market Volume List
Table 2020-2030 Southeast Asia Wheel Hub Bearing Import List
Table 2020-2030 Southeast Asia Wheel Hub Bearing Export List
Table 2020-2030 Australia Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Australia Wheel Hub Bearing Import & Export List
Table 2020-2030 Europe Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Europe Wheel Hub Bearing Demand List By Application
Table 2020-2025 Europe Wheel Hub Bearing Key Players Sales List
Table 2020-2025 Europe Wheel Hub Bearing Key Players Market Share List
Table 2020-2030 Europe Wheel Hub Bearing Demand List By Type
Table 2020-2025 Europe Wheel Hub Bearing Price List By Type
Table 2020-2030 Germany Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Germany Wheel Hub Bearing Import & Export List
Table 2020-2030 France Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 France Wheel Hub Bearing Import & Export List
Table 2020-2030 United Kingdom Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 United Kingdom Wheel Hub Bearing Import & Export List
Table 2020-2030 Italy Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Italy Wheel Hub Bearing Import & Export List
Table 2020-2030 Spain Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Spain Wheel Hub Bearing Import & Export List
Table 2020-2030 Belgium Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Belgium Wheel Hub Bearing Import & Export List
Table 2020-2030 Netherlands Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Netherlands Wheel Hub Bearing Import & Export List
Table 2020-2030 Austria Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Austria Wheel Hub Bearing Import & Export List
Table 2020-2030 Poland Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Poland Wheel Hub Bearing Import & Export List
Table 2020-2030 Russia Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Russia Wheel Hub Bearing Import & Export List
Table 2020-2030 Mea Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Mea Wheel Hub Bearing Demand List By Application
Table 2020-2025 Mea Wheel Hub Bearing Key Players Sales List
Table 2020-2025 Mea Wheel Hub Bearing Key Players Market Share List
Table 2020-2030 Mea Wheel Hub Bearing Demand List By Type
Table 2020-2025 Mea Wheel Hub Bearing Price List By Type
Table 2020-2030 Egypt Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Egypt Wheel Hub Bearing Import & Export List
Table 2020-2030 Israel Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Israel Wheel Hub Bearing Import & Export List
Table 2020-2030 South Africa Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 South Africa Wheel Hub Bearing Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Wheel Hub Bearing Import & Export List
Table 2020-2030 Turkey Wheel Hub Bearing Market Size And Market Volume List
Table 2020-2030 Turkey Wheel Hub Bearing Import & Export List
Table 2020-2025 Global Wheel Hub Bearing Market Size List By Region
Table 2020-2025 Global Wheel Hub Bearing Market Size Share List By Region
Table 2020-2025 Global Wheel Hub Bearing Market Volume List By Region
Table 2020-2025 Global Wheel Hub Bearing Market Volume Share List By Region
Table 2020-2025 Global Wheel Hub Bearing Demand List By Application
Table 2020-2025 Global Wheel Hub Bearing Demand Market Share List By Application
Table 2020-2025 Global Wheel Hub Bearing Capacity List
Table 2020-2025 Global Wheel Hub Bearing Key Vendors Capacity Share List
Table 2020-2025 Global Wheel Hub Bearing Key Vendors Production List
Table 2020-2025 Global Wheel Hub Bearing Key Vendors Production Share List
Table 2020-2025 Global Wheel Hub Bearing Key Vendors Production Value List
Table 2020-2025 Global Wheel Hub Bearing Key Vendors Production Value Share List
Table 2020-2025 Global Wheel Hub Bearing Demand List By Type
Table 2020-2025 Global Wheel Hub Bearing Demand Market Share List By Type
Table 2020-2025 Regional Wheel Hub Bearing Price List
Table 2025-2030 Global Wheel Hub Bearing Market Size List By Region
Table 2025-2030 Global Wheel Hub Bearing Market Size Share List By Region
Table 2025-2030 Global Wheel Hub Bearing Market Volume List By Region
Table 2025-2030 Global Wheel Hub Bearing Market Volume Share List By Region
Table 2025-2030 Global Wheel Hub Bearing Demand List By Application
Table 2025-2030 Global Wheel Hub Bearing Demand Market Share List By Application
Table 2025-2030 Global Wheel Hub Bearing Capacity List
Table 2025-2030 Global Wheel Hub Bearing Key Vendors Capacity Share List
Table 2025-2030 Global Wheel Hub Bearing Key Vendors Production List
Table 2025-2030 Global Wheel Hub Bearing Key Vendors Production Share List
Table 2025-2030 Global Wheel Hub Bearing Key Vendors Production Value List
Table 2025-2030 Global Wheel Hub Bearing Key Vendors Production Value Share List
Table 2025-2030 Global Wheel Hub Bearing Demand List By Type
Table 2025-2030 Global Wheel Hub Bearing Demand Market Share List By Type
Table 2025-2030 Wheel Hub Bearing Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Wheel Hub Bearing Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Wheel Hub Bearing Market Size And Cagr
Figure 2020-2030 North America Wheel Hub Bearing Market Volume And Cagr
Figure 2020-2030 South America Wheel Hub Bearing Market Size And Cagr
Figure 2020-2030 South America Wheel Hub Bearing Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Wheel Hub Bearing Market Size And Cagr
Figure 2020-2030 Asia & Pacific Wheel Hub Bearing Market Volume And Cagr
Figure 2020-2030 Europe Wheel Hub Bearing Market Size And Cagr
Figure 2020-2030 Europe Wheel Hub Bearing Market Volume And Cagr
Figure 2020-2030 Mea Wheel Hub Bearing Market Size And Cagr
Figure 2020-2030 Mea Wheel Hub Bearing Market Volume And Cagr
Figure 2020-2025 Global Wheel Hub Bearing Capacity Production And Growth Rate
Figure 2020-2025 Global Wheel Hub Bearing Production Value And Growth Rate
Figure 2025-2030 Global Wheel Hub Bearing Capacity Production And Growth Rate
Figure 2025-2030 Global Wheel Hub Bearing Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |