Recreational Oxygen Equipment Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-04-13 Pages: 92
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Recreational Oxygen Equipment Market Summary
Introduction
Recreational oxygen equipment, including concentrators and oxygen bars, supports athletic performance, high-altitude activities, and wellness by providing supplemental oxygen. With 76% of Americans engaging in sports and over 1.5 billion global tourists in 2023, demand is rising for recovery and vitality enhancement. The market is propelled by health-conscious consumers, aging populations (2.1 billion over 60 by 2050), and urban pollution concerns. Innovations like lightweight concentrators and smart controls enhance usability. The global market is projected to reach between USD 3.0 billion and USD 4.7 billion in 2025, with a CAGR of 9.2% to 11.8% through 2030.

Regional Analysis
North America: The U.S. leads with sports and wellness trends, while Canada focuses on outdoor activities.
Europe: Germany, France, and the UK drive demand due to active lifestyles and tourism.
Asia Pacific: China and India see growth from polluted urban centers, while Japan emphasizes elderly vitality.
Rest of the World: Brazil boosts outdoor recreation, and the Middle East invests in wellness tourism.

Application Analysis
Athletics: Expected growth of 9.4%-12.0%, driven by performance needs. Trends focus on portable solutions.
Medical: Projected growth of 9.1%-11.7%, linked to respiratory support. Developments emphasize home use.
Others: Anticipated growth of 9.0%-11.5%, covering wellness. Advances prioritize convenience.

Type Analysis
Oxygen Concentrators: Expected growth of 9.5%-12.1%, valued for portability. Trends highlight lightweight designs.
Oxygen Bar Equipment: Projected growth of 9.2%-11.8%, key for leisure. Advances focus on user experience.
Others: Anticipated growth of 9.0%-11.6%, covering niche devices. Innovations emphasize smart features.

Key Market Players
Leading firms include Boost Oxygen, offering portable cans; Oxygen Plus, targeting athletes; Inogen, launching G5 concentrators; CAIRE Inc, enhancing oxygen tech; Philips, advancing with SimplyGo; Chart Industries, supporting respiratory solutions; Invacare Corporation, focusing on wellness; Korrida, developing oxygen tools; Zadro, targeting personal care; 2ND WIND OXYGEN BARS, offering leisure systems; and VitalAire, boosting vitality.

Porter's Five Forces Analysis
 Threat of New Entrants: Moderate, due to branding and distribution barriers, though innovative startups can emerge.
 Threat of Substitutes: Moderate, with natural recovery as an option, though equipment offers unique convenience.
 Bargaining Power of Buyers: Moderate, with consumers seeking affordable, effective options, though brand loyalty limits leverage.
 Bargaining Power of Suppliers: Low, with multiple component providers.
 Competitive Rivalry: High, with competition on portability, smart features, and market reach.

Market Opportunities and Challenges
Opportunities:
 Sports participation (76% of Americans) and tourism (1.5 billion travelers) drive demand.
 Aging populations (2.1 billion over 60 by 2050) and polluted cities (20 most polluted in Asia Pacific) boost needs.
 Lightweight concentrators and wellness trends enhance adoption.
Challenges:
 High costs of advanced equipment limit access in low-income regions.
 Regulatory scrutiny for medical claims slows growth.
 Limited awareness in developing markets poses barriers.

Market News
 In June 2024, Society Brands acquired Vitality Now, expanding its health supplement portfolio.
 In July 2024, Philips and Bon Secours Mercy Health partnered to enhance patient monitoring, indirectly supporting oxygen equipment innovation.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Recreational Oxygen Equipment Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Recreational Oxygen Equipment by Region
8.2 Import of Recreational Oxygen Equipment by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Recreational Oxygen Equipment Market in North America (2020-2030)
9.1 Recreational Oxygen Equipment Market Size
9.2 Recreational Oxygen Equipment Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Recreational Oxygen Equipment Market in South America (2020-2030)
10.1 Recreational Oxygen Equipment Market Size
10.2 Recreational Oxygen Equipment Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Recreational Oxygen Equipment Market in Asia & Pacific (2020-2030)
11.1 Recreational Oxygen Equipment Market Size
11.2 Recreational Oxygen Equipment Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Recreational Oxygen Equipment Market in Europe (2020-2030)
12.1 Recreational Oxygen Equipment Market Size
12.2 Recreational Oxygen Equipment Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Recreational Oxygen Equipment Market in MEA (2020-2030)
13.1 Recreational Oxygen Equipment Market Size
13.2 Recreational Oxygen Equipment Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Recreational Oxygen Equipment Market (2020-2025)
14.1 Recreational Oxygen Equipment Market Size
14.2 Recreational Oxygen Equipment Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Recreational Oxygen Equipment Market Forecast (2025-2030)
15.1 Recreational Oxygen Equipment Market Size Forecast
15.2 Recreational Oxygen Equipment Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Boost Oxygen
15.1.1 Company Profile
15.1.2 Main Business and Recreational Oxygen Equipment Information
15.1.3 SWOT Analysis of Boost Oxygen
15.1.4 Boost Oxygen Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Oxygen Plus
15.2.1 Company Profile
15.2.2 Main Business and Recreational Oxygen Equipment Information
15.2.3 SWOT Analysis of Oxygen Plus
15.2.4 Oxygen Plus Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Inogen
15.3.1 Company Profile
15.3.2 Main Business and Recreational Oxygen Equipment Information
15.3.3 SWOT Analysis of Inogen
15.3.4 Inogen Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 CAIRE Inc
15.4.1 Company Profile
15.4.2 Main Business and Recreational Oxygen Equipment Information
15.4.3 SWOT Analysis of CAIRE Inc
15.4.4 CAIRE Inc Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Philips
15.5.1 Company Profile
15.5.2 Main Business and Recreational Oxygen Equipment Information
15.5.3 SWOT Analysis of Philips
15.5.4 Philips Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Chart Industries
15.6.1 Company Profile
15.6.2 Main Business and Recreational Oxygen Equipment Information
15.6.3 SWOT Analysis of Chart Industries
15.6.4 Chart Industries Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Invacare Corporation
15.7.1 Company Profile
15.7.2 Main Business and Recreational Oxygen Equipment Information
15.7.3 SWOT Analysis of Invacare Corporation
15.7.4 Invacare Corporation Recreational Oxygen Equipment Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Recreational Oxygen Equipment Report
Table Data Sources Of Recreational Oxygen Equipment Report
Table Major Assumptions Of Recreational Oxygen Equipment Report
Table Recreational Oxygen Equipment Classification
Table Recreational Oxygen Equipment Applications List
Table Drivers Of Recreational Oxygen Equipment Market
Table Restraints Of Recreational Oxygen Equipment Market
Table Opportunities Of Recreational Oxygen Equipment Market
Table Threats Of Recreational Oxygen Equipment Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Recreational Oxygen Equipment
Table Cost Structure Analysis Of Recreational Oxygen Equipment
Table Key End Users List
Table Latest News Of Recreational Oxygen Equipment Market
Table Merger And Acquisition List
Table Planned/Future Project Of Recreational Oxygen Equipment Market
Table Policy Of Recreational Oxygen Equipment Market
Table 2020-2030 Regional Export Of Recreational Oxygen Equipment
Table 2020-2030 Regional Import Of Recreational Oxygen Equipment
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 North America Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 North America Recreational Oxygen Equipment Key Players Sales List
Table 2020-2025 North America Recreational Oxygen Equipment Key Players Market Share List
Table 2020-2030 North America Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 North America Recreational Oxygen Equipment Price List By Type
Table 2020-2030 United States Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 United States Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Canada Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Canada Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Mexico Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Mexico Recreational Oxygen Equipment Import & Export List
Table 2020-2030 South America Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 South America Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 South America Recreational Oxygen Equipment Key Players Sales List
Table 2020-2025 South America Recreational Oxygen Equipment Key Players Market Share List
Table 2020-2030 South America Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 South America Recreational Oxygen Equipment Price List By Type
Table 2020-2030 Brazil Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Brazil Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Argentina Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Argentina Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Chile Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Chile Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Peru Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Peru Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Asia & Pacific Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 Asia & Pacific Recreational Oxygen Equipment Key Players Sales List
Table 2020-2025 Asia & Pacific Recreational Oxygen Equipment Key Players Market Share List
Table 2020-2030 Asia & Pacific Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 Asia & Pacific Recreational Oxygen Equipment Price List By Type
Table 2020-2030 China Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 China Recreational Oxygen Equipment Import & Export List
Table 2020-2030 India Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 India Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Japan Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Japan Recreational Oxygen Equipment Import & Export List
Table 2020-2030 South Korea Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 South Korea Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Southeast Asia Recreational Oxygen Equipment Market Size List
Table 2020-2030 Southeast Asia Recreational Oxygen Equipment Market Volume List
Table 2020-2030 Southeast Asia Recreational Oxygen Equipment Import List
Table 2020-2030 Southeast Asia Recreational Oxygen Equipment Export List
Table 2020-2030 Australia Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Australia Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Europe Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Europe Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 Europe Recreational Oxygen Equipment Key Players Sales List
Table 2020-2025 Europe Recreational Oxygen Equipment Key Players Market Share List
Table 2020-2030 Europe Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 Europe Recreational Oxygen Equipment Price List By Type
Table 2020-2030 Germany Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Germany Recreational Oxygen Equipment Import & Export List
Table 2020-2030 France Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 France Recreational Oxygen Equipment Import & Export List
Table 2020-2030 United Kingdom Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 United Kingdom Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Italy Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Italy Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Spain Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Spain Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Belgium Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Belgium Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Netherlands Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Netherlands Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Austria Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Austria Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Poland Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Poland Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Russia Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Russia Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Mea Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Mea Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 Mea Recreational Oxygen Equipment Key Players Sales List
Table 2020-2025 Mea Recreational Oxygen Equipment Key Players Market Share List
Table 2020-2030 Mea Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 Mea Recreational Oxygen Equipment Price List By Type
Table 2020-2030 Egypt Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Egypt Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Israel Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Israel Recreational Oxygen Equipment Import & Export List
Table 2020-2030 South Africa Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 South Africa Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Recreational Oxygen Equipment Import & Export List
Table 2020-2030 Turkey Recreational Oxygen Equipment Market Size And Market Volume List
Table 2020-2030 Turkey Recreational Oxygen Equipment Import & Export List
Table 2020-2025 Global Recreational Oxygen Equipment Market Size List By Region
Table 2020-2025 Global Recreational Oxygen Equipment Market Size Share List By Region
Table 2020-2025 Global Recreational Oxygen Equipment Market Volume List By Region
Table 2020-2025 Global Recreational Oxygen Equipment Market Volume Share List By Region
Table 2020-2025 Global Recreational Oxygen Equipment Demand List By Application
Table 2020-2025 Global Recreational Oxygen Equipment Demand Market Share List By Application
Table 2020-2025 Global Recreational Oxygen Equipment Key Vendors Sales List
Table 2020-2025 Global Recreational Oxygen Equipment Key Vendors Sales Share List
Table 2020-2025 Global Recreational Oxygen Equipment Key Vendors Revenue List
Table 2020-2025 Global Recreational Oxygen Equipment Key Vendors Revenue Share List
Table 2020-2025 Global Recreational Oxygen Equipment Demand List By Type
Table 2020-2025 Global Recreational Oxygen Equipment Demand Market Share List By Type
Table 2020-2025 Regional Recreational Oxygen Equipment Price List
Table 2025-2030 Global Recreational Oxygen Equipment Market Size List By Region
Table 2025-2030 Global Recreational Oxygen Equipment Market Size Share List By Region
Table 2025-2030 Global Recreational Oxygen Equipment Market Volume List By Region
Table 2025-2030 Global Recreational Oxygen Equipment Market Volume Share List By Region
Table 2025-2030 Global Recreational Oxygen Equipment Demand List By Application
Table 2025-2030 Global Recreational Oxygen Equipment Demand Market Share List By Application
Table 2025-2030 Global Recreational Oxygen Equipment Key Vendors Sales List
Table 2025-2030 Global Recreational Oxygen Equipment Key Vendors Sales Share List
Table 2025-2030 Global Recreational Oxygen Equipment Key Vendors Revenue List
Table 2025-2030 Global Recreational Oxygen Equipment Key Vendors Revenue Share List
Table 2025-2030 Global Recreational Oxygen Equipment Demand List By Type
Table 2025-2030 Global Recreational Oxygen Equipment Demand Market Share List By Type
Table 2025-2030 Recreational Oxygen Equipment Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Recreational Oxygen Equipment Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Recreational Oxygen Equipment Market Size And Cagr
Figure 2020-2030 North America Recreational Oxygen Equipment Market Volume And Cagr
Figure 2020-2030 South America Recreational Oxygen Equipment Market Size And Cagr
Figure 2020-2030 South America Recreational Oxygen Equipment Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Recreational Oxygen Equipment Market Size And Cagr
Figure 2020-2030 Asia & Pacific Recreational Oxygen Equipment Market Volume And Cagr
Figure 2020-2030 Europe Recreational Oxygen Equipment Market Size And Cagr
Figure 2020-2030 Europe Recreational Oxygen Equipment Market Volume And Cagr
Figure 2020-2030 Mea Recreational Oxygen Equipment Market Size And Cagr
Figure 2020-2030 Mea Recreational Oxygen Equipment Market Volume And Cagr
Figure 2020-2025 Global Recreational Oxygen Equipment Market Volume And Growth Rate
Figure 2020-2025 Global Recreational Oxygen Equipment Market Size And Growth Rate
Figure 2025-2030 Global Recreational Oxygen Equipment Market Volume And Growth Rate
Figure 2025-2030 Global Recreational Oxygen Equipment Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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