Automotive Self-Driving Chip Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Automotive Self-Driving Chips, or System-on-Chip (SoC) solutions, serve as the “central brain” of autonomous vehicles, processing vast data streams from sensors, cameras, and radar to enable real-time decision-making. The industry is defined by its demand for high computational power, with processing capabilities being a core competitive factor. Entry barriers are steep due to the complexity of integrating hardware and software, substantial R&D costs, and stringent safety requirements. Current mainstream SoC architectures include CPU+GPU+ASIC (dominant in 2022 with a 58.5% share), CPU+ASIC, and CPU+FPGA. The CPU+GPU+ASIC combination prevails in the short term due to the evolving nature of autonomous driving algorithms, offering flexibility and power. Over the long term, low-power, cost-effective ASIC-based solutions (CPU+ASIC) are expected to dominate as algorithms mature and production scales. China’s 2023 policy on L3/L4 autonomous driving pilots and 2024 “vehicle-road-cloud” integration initiatives signal a shift to commercial deployment, with companies like BMW, Mercedes, and Huawei securing L3 testing licenses. Pioneers like Nvidia, Mobileye, and Texas Instruments hold significant market shares, though Chinese firms like Horizon Robotics and Black Sesame are emerging contenders. The USMCA, renegotiated during Trump’s first term, mandates 75% North American content for tariff-free automotive trade, influencing chip supply chains.
Market Size and Growth Forecast
The global Automotive Self-Driving Chip market is projected to reach USD 15 billion to USD 17 billion by 2025, with an estimated CAGR of 12% to 15% through 2030, driven by autonomous vehicle adoption and regulatory support.
Regional Analysis
Asia Pacific expects growth of 14% to 17%, led by China, Japan, and South Korea, where government policies and EV growth accelerate autonomous tech deployment. North America anticipates 11% to 14%, with the U.S. benefiting from Tesla’s innovations and USMCA incentives. Europe projects 10% to 13%, with Germany and France leading due to automotive heritage and stringent safety standards. South America expects 8% to 11%, with Mexico leveraging USMCA manufacturing ties. The Middle East and Africa anticipate 9% to 12%, driven by UAE’s smart city initiatives.
Application Analysis
Passenger Car: Projected at 13% to 16%, this segment dominates due to consumer demand for autonomous features, with trends toward L3/L4 adoption.
Commercial Vehicle: Expected at 10% to 13%, focuses on fleet automation, with growth tied to logistics efficiency.
Key Market Players
Nvidia: A U.S. leader, Nvidia offers high-performance GPU-based SoCs for autonomy.
Horizon Robotics: A Chinese firm, Horizon specializes in AI-driven automotive chips.
Texas Instruments: A U.S. company, TI provides robust SoC solutions for automotive use.
Mobileye: An Israeli player, Mobileye excels in vision-based autonomous systems.
Tesla: A U.S. innovator, Tesla develops custom chips for its self-driving fleet.
Qualcomm: A U.S. firm, Qualcomm integrates connectivity with autonomy chips.
Huawei: A Chinese giant, Huawei advances SoCs for smart vehicles.
Black Sesame: A Chinese company, Black Sesame focuses on cost-effective AI chips.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High R&D and regulatory barriers limit entry.
●Threat of Substitutes: Moderate. Traditional driving systems compete, but autonomy trends prevail.
●Bargaining Power of Buyers: Moderate. Automakers demand customization, balanced by few suppliers.
●Bargaining Power of Suppliers: High. Chip foundries hold leverage over production.
●Competitive Rivalry: High. Nvidia and Tesla vie for dominance amid rising Chinese competition.
Market Opportunities and Challenges
Opportunities
●Policy Support: China’s L3/L4 pilots and Europe’s regulations boost demand.
●EV Growth: Electrification aligns with autonomy, expanding chip use.
●Emerging Players: Chinese firms challenge established leaders.
●Customization: Tailored SoCs meet diverse OEM needs.
●AI Advances: Enhanced algorithms drive chip evolution.
Challenges
●High Costs: R&D and production expenses strain profitability.
●Regulatory Variability: Global standards differ, complicating deployment.
●Supply Chain Risks: Semiconductor shortages disrupt supply.
●Algorithm Maturity: Evolving software delays ASIC dominance.
●Safety Concerns: Autonomous failures raise liability issues.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Automotive Self-Driving Chip Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Automotive Self-Driving Chip by Region
8.2 Import of Automotive Self-Driving Chip by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Automotive Self-Driving Chip Market in North America (2020-2030)
9.1 Automotive Self-Driving Chip Market Size
9.2 Automotive Self-Driving Chip Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Automotive Self-Driving Chip Market in South America (2020-2030)
10.1 Automotive Self-Driving Chip Market Size
10.2 Automotive Self-Driving Chip Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Automotive Self-Driving Chip Market in Asia & Pacific (2020-2030)
11.1 Automotive Self-Driving Chip Market Size
11.2 Automotive Self-Driving Chip Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Automotive Self-Driving Chip Market in Europe (2020-2030)
12.1 Automotive Self-Driving Chip Market Size
12.2 Automotive Self-Driving Chip Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Automotive Self-Driving Chip Market in MEA (2020-2030)
13.1 Automotive Self-Driving Chip Market Size
13.2 Automotive Self-Driving Chip Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Automotive Self-Driving Chip Market (2020-2025)
14.1 Automotive Self-Driving Chip Market Size
14.2 Automotive Self-Driving Chip Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Automotive Self-Driving Chip Market Forecast (2025-2030)
15.1 Automotive Self-Driving Chip Market Size Forecast
15.2 Automotive Self-Driving Chip Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Nvidia
15.1.1 Company Profile
15.1.2 Main Business and Automotive Self-Driving Chip Information
15.1.3 SWOT Analysis of Nvidia
15.1.4 Nvidia Automotive Self-Driving Chip Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Horizon Robotics
15.2.1 Company Profile
15.2.2 Main Business and Automotive Self-Driving Chip Information
15.2.3 SWOT Analysis of Horizon Robotics
15.2.4 Horizon Robotics Automotive Self-Driving Chip Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Texas Instruments
15.3.1 Company Profile
15.3.2 Main Business and Automotive Self-Driving Chip Information
15.3.3 SWOT Analysis of Texas Instruments
15.3.4 Texas Instruments Automotive Self-Driving Chip Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Mobileye
15.4.1 Company Profile
15.4.2 Main Business and Automotive Self-Driving Chip Information
15.4.3 SWOT Analysis of Mobileye
15.4.4 Mobileye Automotive Self-Driving Chip Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Tesla
15.5.1 Company Profile
15.5.2 Main Business and Automotive Self-Driving Chip Information
15.5.3 SWOT Analysis of Tesla
15.5.4 Tesla Automotive Self-Driving Chip Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Automotive Self-Driving Chip Report
Table Data Sources Of Automotive Self-Driving Chip Report
Table Major Assumptions Of Automotive Self-Driving Chip Report
Table Automotive Self-Driving Chip Classification
Table Automotive Self-Driving Chip Applications List
Table Drivers Of Automotive Self-Driving Chip Market
Table Restraints Of Automotive Self-Driving Chip Market
Table Opportunities Of Automotive Self-Driving Chip Market
Table Threats Of Automotive Self-Driving Chip Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Automotive Self-Driving Chip
Table Cost Structure Analysis Of Automotive Self-Driving Chip
Table Key End Users List
Table Latest News Of Automotive Self-Driving Chip Market
Table Merger And Acquisition List
Table Planned/Future Project Of Automotive Self-Driving Chip Market
Table Policy Of Automotive Self-Driving Chip Market
Table 2020-2030 Regional Export Of Automotive Self-Driving Chip
Table 2020-2030 Regional Import Of Automotive Self-Driving Chip
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 North America Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 North America Automotive Self-Driving Chip Key Players Sales List
Table 2020-2025 North America Automotive Self-Driving Chip Key Players Market Share List
Table 2020-2030 North America Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 North America Automotive Self-Driving Chip Price List By Type
Table 2020-2030 United States Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 United States Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Canada Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Canada Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Mexico Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Mexico Automotive Self-Driving Chip Import & Export List
Table 2020-2030 South America Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 South America Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 South America Automotive Self-Driving Chip Key Players Sales List
Table 2020-2025 South America Automotive Self-Driving Chip Key Players Market Share List
Table 2020-2030 South America Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 South America Automotive Self-Driving Chip Price List By Type
Table 2020-2030 Brazil Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Brazil Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Argentina Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Argentina Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Chile Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Chile Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Peru Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Peru Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Asia & Pacific Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 Asia & Pacific Automotive Self-Driving Chip Key Players Sales List
Table 2020-2025 Asia & Pacific Automotive Self-Driving Chip Key Players Market Share List
Table 2020-2030 Asia & Pacific Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 Asia & Pacific Automotive Self-Driving Chip Price List By Type
Table 2020-2030 China Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 China Automotive Self-Driving Chip Import & Export List
Table 2020-2030 India Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 India Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Japan Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Japan Automotive Self-Driving Chip Import & Export List
Table 2020-2030 South Korea Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 South Korea Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Southeast Asia Automotive Self-Driving Chip Market Size List
Table 2020-2030 Southeast Asia Automotive Self-Driving Chip Market Volume List
Table 2020-2030 Southeast Asia Automotive Self-Driving Chip Import List
Table 2020-2030 Southeast Asia Automotive Self-Driving Chip Export List
Table 2020-2030 Australia Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Australia Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Europe Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Europe Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 Europe Automotive Self-Driving Chip Key Players Sales List
Table 2020-2025 Europe Automotive Self-Driving Chip Key Players Market Share List
Table 2020-2030 Europe Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 Europe Automotive Self-Driving Chip Price List By Type
Table 2020-2030 Germany Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Germany Automotive Self-Driving Chip Import & Export List
Table 2020-2030 France Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 France Automotive Self-Driving Chip Import & Export List
Table 2020-2030 United Kingdom Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 United Kingdom Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Italy Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Italy Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Spain Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Spain Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Belgium Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Belgium Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Netherlands Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Netherlands Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Austria Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Austria Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Poland Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Poland Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Russia Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Russia Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Mea Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Mea Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 Mea Automotive Self-Driving Chip Key Players Sales List
Table 2020-2025 Mea Automotive Self-Driving Chip Key Players Market Share List
Table 2020-2030 Mea Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 Mea Automotive Self-Driving Chip Price List By Type
Table 2020-2030 Egypt Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Egypt Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Israel Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Israel Automotive Self-Driving Chip Import & Export List
Table 2020-2030 South Africa Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 South Africa Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Automotive Self-Driving Chip Import & Export List
Table 2020-2030 Turkey Automotive Self-Driving Chip Market Size And Market Volume List
Table 2020-2030 Turkey Automotive Self-Driving Chip Import & Export List
Table 2020-2025 Global Automotive Self-Driving Chip Market Size List By Region
Table 2020-2025 Global Automotive Self-Driving Chip Market Size Share List By Region
Table 2020-2025 Global Automotive Self-Driving Chip Market Volume List By Region
Table 2020-2025 Global Automotive Self-Driving Chip Market Volume Share List By Region
Table 2020-2025 Global Automotive Self-Driving Chip Demand List By Application
Table 2020-2025 Global Automotive Self-Driving Chip Demand Market Share List By Application
Table 2020-2025 Global Automotive Self-Driving Chip Key Vendors Sales List
Table 2020-2025 Global Automotive Self-Driving Chip Key Vendors Sales Share List
Table 2020-2025 Global Automotive Self-Driving Chip Key Vendors Revenue List
Table 2020-2025 Global Automotive Self-Driving Chip Key Vendors Revenue Share List
Table 2020-2025 Global Automotive Self-Driving Chip Demand List By Type
Table 2020-2025 Global Automotive Self-Driving Chip Demand Market Share List By Type
Table 2020-2025 Regional Automotive Self-Driving Chip Price List
Table 2025-2030 Global Automotive Self-Driving Chip Market Size List By Region
Table 2025-2030 Global Automotive Self-Driving Chip Market Size Share List By Region
Table 2025-2030 Global Automotive Self-Driving Chip Market Volume List By Region
Table 2025-2030 Global Automotive Self-Driving Chip Market Volume Share List By Region
Table 2025-2030 Global Automotive Self-Driving Chip Demand List By Application
Table 2025-2030 Global Automotive Self-Driving Chip Demand Market Share List By Application
Table 2025-2030 Global Automotive Self-Driving Chip Key Vendors Sales List
Table 2025-2030 Global Automotive Self-Driving Chip Key Vendors Sales Share List
Table 2025-2030 Global Automotive Self-Driving Chip Key Vendors Revenue List
Table 2025-2030 Global Automotive Self-Driving Chip Key Vendors Revenue Share List
Table 2025-2030 Global Automotive Self-Driving Chip Demand List By Type
Table 2025-2030 Global Automotive Self-Driving Chip Demand Market Share List By Type
Table 2025-2030 Automotive Self-Driving Chip Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Automotive Self-Driving Chip Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Automotive Self-Driving Chip Market Size And Cagr
Figure 2020-2030 North America Automotive Self-Driving Chip Market Volume And Cagr
Figure 2020-2030 South America Automotive Self-Driving Chip Market Size And Cagr
Figure 2020-2030 South America Automotive Self-Driving Chip Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Automotive Self-Driving Chip Market Size And Cagr
Figure 2020-2030 Asia & Pacific Automotive Self-Driving Chip Market Volume And Cagr
Figure 2020-2030 Europe Automotive Self-Driving Chip Market Size And Cagr
Figure 2020-2030 Europe Automotive Self-Driving Chip Market Volume And Cagr
Figure 2020-2030 Mea Automotive Self-Driving Chip Market Size And Cagr
Figure 2020-2030 Mea Automotive Self-Driving Chip Market Volume And Cagr
Figure 2020-2025 Global Automotive Self-Driving Chip Market Volume And Growth Rate
Figure 2020-2025 Global Automotive Self-Driving Chip Market Size And Growth Rate
Figure 2025-2030 Global Automotive Self-Driving Chip Market Volume And Growth Rate
Figure 2025-2030 Global Automotive Self-Driving Chip Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |