Electronic Measuring Instrument Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-04-13 Pages: 95
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Electronic Measuring Instrument Market Summary
Introduction
Electronic Measuring Instruments encompass a diverse range of devices—such as oscilloscopes, multimeters, spectrum analyzers, and signal generators—used to measure electrical, optical, and electromagnetic parameters across industries like telecommunications, consumer electronics, aerospace, automotive, and scientific research. The industry is characterized by its critical role in ensuring precision and reliability in technology-driven applications, with leading players like Keysight Technologies, Rohde & Schwarz, Anritsu, Tektronix, and Teledyne LeCroy dominating the global top five. Communication measuring instruments hold the largest share, followed by basic measuring instruments, reflecting their importance in connectivity and foundational testing. The market thrives on rapid advancements in 5G, IoT, and automotive electronics, driving demand for high-frequency and multifunctional tools. Technological complexity and the need for accuracy define the industry, with suppliers focusing on innovation and integration to meet evolving standards.

Market Size and Growth Forecast
The global Electronic Measuring Instrument market is projected to reach USD 16 billion to USD 18 billion by 2025, with an estimated compound annual growth rate (CAGR) of 5% to 6% through 2030, fueled by digital transformation and industrial automation.

Regional Analysis
Asia Pacific expects growth of 6% to 7.5%, with China, Japan, and South Korea leading due to telecom and electronics manufacturing hubs. North America anticipates 5% to 6.5%, with the United States driven by aerospace and automotive innovation. Europe projects 4.5% to 6%, with Germany and the UK focusing on industrial and research applications. South America expects 3.5% to 5%, with Brazil tied to industrial growth. The Middle East and Africa anticipate 4% to 5.5%, with the UAE leveraging telecom advancements.

Application Analysis
Telecommunication: Projected at 6% to 7.5%, driven by 5G and network testing needs.
Consumer Electronics: Expected at 5.5% to 7%, supports device development and quality control.
Aerospace & Defense: Anticipated at 5% to 6.5%, requires precision for radar and avionics.
Industrial Process Control: Projected at 4.5% to 6%, enhances automation accuracy.
Automotive: Expected at 5% to 6.5%, tied to EV and ADAS testing.
Scientific Research & Education: Anticipated at 4% to 5.5%, supports academic and lab needs.
Others: Projected at 3.5% to 5%, includes niche applications.

Type Analysis
Communication Measuring Instruments: Projected at 6% to 7.5%, vital for telecom, with 5G focus.
Basic Measuring Instruments: Expected at 5% to 6.5%, foundational tools like multimeters grow steadily.
Microwave/Millimeter Wave Measuring Instruments: Anticipated at 5.5% to 7%, supports high-frequency testing.
Photoelectric Measuring Instruments: Projected at 4.5% to 6%, used in optical applications.
Other Instruments: Expected at 4% to 5.5%, includes specialized tools.

Key Market Players
Fluke: A U.S. firm, Fluke excels in portable test tools.
Tektronix: A U.S. company, Tektronix leads in oscilloscopes.
Keysight Technologies: A U.S. player, Keysight focuses on advanced measurement solutions.
Kyoritsu Electrical Instruments: A Japanese firm, Kyoritsu serves industrial testing.
Teledyne LeCroy: A U.S. company, LeCroy specializes in high-performance instruments.
Rohde & Schwarz: A German leader, Rohde & Schwarz excels in telecom testing.
Yokogawa Electric: A Japanese firm, Yokogawa targets industrial applications.
Teradyne: A U.S. player, Teradyne focuses on automated testing.
GW Instek: A Taiwanese company, GW Instek offers cost-effective solutions.
UNI-T: A Chinese firm, UNI-T serves broad markets.
Transcom: A Chinese player, Transcom focuses on telecom tools.
RIGOL: A Chinese company, RIGOL provides affordable instruments.
SIGLENT Technologies: A Chinese firm, SIGLENT targets precision testing.
Chengdu KSW: A Chinese player, KSW serves regional needs.
Ceyear: A Chinese company, Ceyear focuses on microwave tools.
Anritsu: A Japanese leader, Anritsu excels in communication testing.

Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. High R&D costs limit entry, though niche players emerge.
●Threat of Substitutes: Low. Few alternatives match instrument precision.
●Bargaining Power of Buyers: Moderate. Specialized needs limit options, but competition offers choice.
●Bargaining Power of Suppliers: Moderate. Component suppliers influence costs, balanced by scale.
●Competitive Rivalry: High. Keysight and Rohde & Schwarz compete on innovation.

Market Opportunities and Challenges
Opportunities
●5G Rollout: Telecom testing drives demand.
●IoT Growth: Connected devices boost needs.
●Automotive Advances: EVs and ADAS require testing.
●Industrial Automation: Precision tools support efficiency.
●Emerging Markets: Asia’s tech growth expands reach.
Challenges
●Technological Complexity: Rapid advancements demand R&D.
●Cost Pressures: High-end tools face price sensitivity.
●Regulatory Standards: Compliance increases costs.
●Skill Gaps: Use requires trained personnel.
●Competition: Intense rivalry pressures margins.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Electronic Measuring Instrument Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Electronic Measuring Instrument by Region
8.2 Import of Electronic Measuring Instrument by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Electronic Measuring Instrument Market in North America (2020-2030)
9.1 Electronic Measuring Instrument Market Size
9.2 Electronic Measuring Instrument Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Electronic Measuring Instrument Market in South America (2020-2030)
10.1 Electronic Measuring Instrument Market Size
10.2 Electronic Measuring Instrument Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Electronic Measuring Instrument Market in Asia & Pacific (2020-2030)
11.1 Electronic Measuring Instrument Market Size
11.2 Electronic Measuring Instrument Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Electronic Measuring Instrument Market in Europe (2020-2030)
12.1 Electronic Measuring Instrument Market Size
12.2 Electronic Measuring Instrument Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Electronic Measuring Instrument Market in MEA (2020-2030)
13.1 Electronic Measuring Instrument Market Size
13.2 Electronic Measuring Instrument Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Electronic Measuring Instrument Market (2020-2025)
14.1 Electronic Measuring Instrument Market Size
14.2 Electronic Measuring Instrument Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Electronic Measuring Instrument Market Forecast (2025-2030)
15.1 Electronic Measuring Instrument Market Size Forecast
15.2 Electronic Measuring Instrument Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Fluke
15.1.1 Company Profile
15.1.2 Main Business and Electronic Measuring Instrument Information
15.1.3 SWOT Analysis of Fluke
15.1.4 Fluke Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Tektronix
15.2.1 Company Profile
15.2.2 Main Business and Electronic Measuring Instrument Information
15.2.3 SWOT Analysis of Tektronix
15.2.4 Tektronix Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Keysight Technologies
15.3.1 Company Profile
15.3.2 Main Business and Electronic Measuring Instrument Information
15.3.3 SWOT Analysis of Keysight Technologies
15.3.4 Keysight Technologies Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Kyoritsu Electrical Instruments
15.4.1 Company Profile
15.4.2 Main Business and Electronic Measuring Instrument Information
15.4.3 SWOT Analysis of Kyoritsu Electrical Instruments
15.4.4 Kyoritsu Electrical Instruments Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Teledyne LeCroy
15.5.1 Company Profile
15.5.2 Main Business and Electronic Measuring Instrument Information
15.5.3 SWOT Analysis of Teledyne LeCroy
15.5.4 Teledyne LeCroy Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Rohde & Schwarz
15.6.1 Company Profile
15.6.2 Main Business and Electronic Measuring Instrument Information
15.6.3 SWOT Analysis of Rohde & Schwarz
15.6.4 Rohde & Schwarz Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Yokogawa Electric
15.7.1 Company Profile
15.7.2 Main Business and Electronic Measuring Instrument Information
15.7.3 SWOT Analysis of Yokogawa Electric
15.7.4 Yokogawa Electric Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Teradyne
15.8.1 Company Profile
15.8.2 Main Business and Electronic Measuring Instrument Information
15.8.3 SWOT Analysis of Teradyne
15.8.4 Teradyne Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 GW Instek
15.9.1 Company Profile
15.9.2 Main Business and Electronic Measuring Instrument Information
15.9.3 SWOT Analysis of GW Instek
15.9.4 GW Instek Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 UNI-T
15.10.1 Company Profile
15.10.2 Main Business and Electronic Measuring Instrument Information
15.10.3 SWOT Analysis of UNI-T
15.10.4 UNI-T Electronic Measuring Instrument Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Electronic Measuring Instrument Report
Table Data Sources Of Electronic Measuring Instrument Report
Table Major Assumptions Of Electronic Measuring Instrument Report
Table Electronic Measuring Instrument Classification
Table Electronic Measuring Instrument Applications List
Table Drivers Of Electronic Measuring Instrument Market
Table Restraints Of Electronic Measuring Instrument Market
Table Opportunities Of Electronic Measuring Instrument Market
Table Threats Of Electronic Measuring Instrument Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Electronic Measuring Instrument
Table Cost Structure Analysis Of Electronic Measuring Instrument
Table Key End Users List
Table Latest News Of Electronic Measuring Instrument Market
Table Merger And Acquisition List
Table Planned/Future Project Of Electronic Measuring Instrument Market
Table Policy Of Electronic Measuring Instrument Market
Table 2020-2030 Regional Export Of Electronic Measuring Instrument
Table 2020-2030 Regional Import Of Electronic Measuring Instrument
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 North America Electronic Measuring Instrument Demand List By Application
Table 2020-2025 North America Electronic Measuring Instrument Key Players Sales List
Table 2020-2025 North America Electronic Measuring Instrument Key Players Market Share List
Table 2020-2030 North America Electronic Measuring Instrument Demand List By Type
Table 2020-2025 North America Electronic Measuring Instrument Price List By Type
Table 2020-2030 United States Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 United States Electronic Measuring Instrument Import & Export List
Table 2020-2030 Canada Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Canada Electronic Measuring Instrument Import & Export List
Table 2020-2030 Mexico Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Mexico Electronic Measuring Instrument Import & Export List
Table 2020-2030 South America Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 South America Electronic Measuring Instrument Demand List By Application
Table 2020-2025 South America Electronic Measuring Instrument Key Players Sales List
Table 2020-2025 South America Electronic Measuring Instrument Key Players Market Share List
Table 2020-2030 South America Electronic Measuring Instrument Demand List By Type
Table 2020-2025 South America Electronic Measuring Instrument Price List By Type
Table 2020-2030 Brazil Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Brazil Electronic Measuring Instrument Import & Export List
Table 2020-2030 Argentina Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Argentina Electronic Measuring Instrument Import & Export List
Table 2020-2030 Chile Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Chile Electronic Measuring Instrument Import & Export List
Table 2020-2030 Peru Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Peru Electronic Measuring Instrument Import & Export List
Table 2020-2030 Asia & Pacific Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Electronic Measuring Instrument Demand List By Application
Table 2020-2025 Asia & Pacific Electronic Measuring Instrument Key Players Sales List
Table 2020-2025 Asia & Pacific Electronic Measuring Instrument Key Players Market Share List
Table 2020-2030 Asia & Pacific Electronic Measuring Instrument Demand List By Type
Table 2020-2025 Asia & Pacific Electronic Measuring Instrument Price List By Type
Table 2020-2030 China Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 China Electronic Measuring Instrument Import & Export List
Table 2020-2030 India Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 India Electronic Measuring Instrument Import & Export List
Table 2020-2030 Japan Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Japan Electronic Measuring Instrument Import & Export List
Table 2020-2030 South Korea Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 South Korea Electronic Measuring Instrument Import & Export List
Table 2020-2030 Southeast Asia Electronic Measuring Instrument Market Size List
Table 2020-2030 Southeast Asia Electronic Measuring Instrument Market Volume List
Table 2020-2030 Southeast Asia Electronic Measuring Instrument Import List
Table 2020-2030 Southeast Asia Electronic Measuring Instrument Export List
Table 2020-2030 Australia Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Australia Electronic Measuring Instrument Import & Export List
Table 2020-2030 Europe Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Europe Electronic Measuring Instrument Demand List By Application
Table 2020-2025 Europe Electronic Measuring Instrument Key Players Sales List
Table 2020-2025 Europe Electronic Measuring Instrument Key Players Market Share List
Table 2020-2030 Europe Electronic Measuring Instrument Demand List By Type
Table 2020-2025 Europe Electronic Measuring Instrument Price List By Type
Table 2020-2030 Germany Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Germany Electronic Measuring Instrument Import & Export List
Table 2020-2030 France Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 France Electronic Measuring Instrument Import & Export List
Table 2020-2030 United Kingdom Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 United Kingdom Electronic Measuring Instrument Import & Export List
Table 2020-2030 Italy Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Italy Electronic Measuring Instrument Import & Export List
Table 2020-2030 Spain Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Spain Electronic Measuring Instrument Import & Export List
Table 2020-2030 Belgium Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Belgium Electronic Measuring Instrument Import & Export List
Table 2020-2030 Netherlands Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Netherlands Electronic Measuring Instrument Import & Export List
Table 2020-2030 Austria Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Austria Electronic Measuring Instrument Import & Export List
Table 2020-2030 Poland Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Poland Electronic Measuring Instrument Import & Export List
Table 2020-2030 Russia Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Russia Electronic Measuring Instrument Import & Export List
Table 2020-2030 Mea Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Mea Electronic Measuring Instrument Demand List By Application
Table 2020-2025 Mea Electronic Measuring Instrument Key Players Sales List
Table 2020-2025 Mea Electronic Measuring Instrument Key Players Market Share List
Table 2020-2030 Mea Electronic Measuring Instrument Demand List By Type
Table 2020-2025 Mea Electronic Measuring Instrument Price List By Type
Table 2020-2030 Egypt Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Egypt Electronic Measuring Instrument Import & Export List
Table 2020-2030 Israel Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Israel Electronic Measuring Instrument Import & Export List
Table 2020-2030 South Africa Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 South Africa Electronic Measuring Instrument Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Electronic Measuring Instrument Import & Export List
Table 2020-2030 Turkey Electronic Measuring Instrument Market Size And Market Volume List
Table 2020-2030 Turkey Electronic Measuring Instrument Import & Export List
Table 2020-2025 Global Electronic Measuring Instrument Market Size List By Region
Table 2020-2025 Global Electronic Measuring Instrument Market Size Share List By Region
Table 2020-2025 Global Electronic Measuring Instrument Market Volume List By Region
Table 2020-2025 Global Electronic Measuring Instrument Market Volume Share List By Region
Table 2020-2025 Global Electronic Measuring Instrument Demand List By Application
Table 2020-2025 Global Electronic Measuring Instrument Demand Market Share List By Application
Table 2020-2025 Global Electronic Measuring Instrument Key Vendors Sales List
Table 2020-2025 Global Electronic Measuring Instrument Key Vendors Sales Share List
Table 2020-2025 Global Electronic Measuring Instrument Key Vendors Revenue List
Table 2020-2025 Global Electronic Measuring Instrument Key Vendors Revenue Share List
Table 2020-2025 Global Electronic Measuring Instrument Demand List By Type
Table 2020-2025 Global Electronic Measuring Instrument Demand Market Share List By Type
Table 2020-2025 Regional Electronic Measuring Instrument Price List
Table 2025-2030 Global Electronic Measuring Instrument Market Size List By Region
Table 2025-2030 Global Electronic Measuring Instrument Market Size Share List By Region
Table 2025-2030 Global Electronic Measuring Instrument Market Volume List By Region
Table 2025-2030 Global Electronic Measuring Instrument Market Volume Share List By Region
Table 2025-2030 Global Electronic Measuring Instrument Demand List By Application
Table 2025-2030 Global Electronic Measuring Instrument Demand Market Share List By Application
Table 2025-2030 Global Electronic Measuring Instrument Key Vendors Sales List
Table 2025-2030 Global Electronic Measuring Instrument Key Vendors Sales Share List
Table 2025-2030 Global Electronic Measuring Instrument Key Vendors Revenue List
Table 2025-2030 Global Electronic Measuring Instrument Key Vendors Revenue Share List
Table 2025-2030 Global Electronic Measuring Instrument Demand List By Type
Table 2025-2030 Global Electronic Measuring Instrument Demand Market Share List By Type
Table 2025-2030 Electronic Measuring Instrument Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Electronic Measuring Instrument Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Electronic Measuring Instrument Market Size And Cagr
Figure 2020-2030 North America Electronic Measuring Instrument Market Volume And Cagr
Figure 2020-2030 South America Electronic Measuring Instrument Market Size And Cagr
Figure 2020-2030 South America Electronic Measuring Instrument Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Electronic Measuring Instrument Market Size And Cagr
Figure 2020-2030 Asia & Pacific Electronic Measuring Instrument Market Volume And Cagr
Figure 2020-2030 Europe Electronic Measuring Instrument Market Size And Cagr
Figure 2020-2030 Europe Electronic Measuring Instrument Market Volume And Cagr
Figure 2020-2030 Mea Electronic Measuring Instrument Market Size And Cagr
Figure 2020-2030 Mea Electronic Measuring Instrument Market Volume And Cagr
Figure 2020-2025 Global Electronic Measuring Instrument Market Volume And Growth Rate
Figure 2020-2025 Global Electronic Measuring Instrument Market Size And Growth Rate
Figure 2025-2030 Global Electronic Measuring Instrument Market Volume And Growth Rate
Figure 2025-2030 Global Electronic Measuring Instrument Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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