Air Compressor Gauge Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-04-13 Pages: 99
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Air Compressor Gauge Market Summary
Introduction
Air compressor gauges are essential instruments that measure pressure levels within air compressor systems, ensuring optimal performance and safety. These devices, often constructed from durable materials like stainless steel, provide critical data to prevent equipment failure and enhance operational efficiency. The market is defined by its precision, reliability, and adaptability to industrial and aerospace needs, driven by automation and the demand for energy-efficient systems. Emerging trends include the shift toward digital gauges, IoT integration, and rugged designs for extreme conditions.

Market Size and Growth Forecast
The global air compressor gauge market was valued at USD 650 million to USD 950 million in 2024, with an estimated CAGR of 6.0% to 8.0% from 2025 to 2030, spurred by industrial growth and technological advancements.

Regional Analysis
North America grows at 5.5-7.5%, with the United States leading due to its aerospace and manufacturing sectors; trends focus on smart, connected gauges.
Europe achieves a growth rate of 6.0-8.0%, driven by Germany and the UK; trends emphasize precision and energy efficiency.
Asia Pacific sees a growth rate of 6.5-8.5%, led by China and Japan; trends highlight large-scale industrial adoption.
The Rest of the World records a growth rate of 5.0-7.0%, with Mexico and India emerging; trends focus on cost-effective upgrades.

Application Analysis
Industrial expands at 6.0-8.0%; it supports manufacturing and processing, with trends favoring digital displays for real-time monitoring.
Aerospace grows at 6.5-8.5%; it ensures precision in aircraft systems, with trends emphasizing lightweight, high-accuracy designs.

Key Market Players
Ingersoll Rand, headquartered in Davidson, USA, is a global leader in air compression solutions, offering gauges that integrate seamlessly into industrial systems with a focus on durability.
Jenny Air Compressors, based in Somerset, USA, specializes in air compressor equipment, producing gauges known for their reliability in heavy-duty applications.
ABAC Air Compressors International, located in Turin, Italy, provides affordable compressor solutions, crafting gauges that cater to small and medium enterprises.
WIKA, from Klingenberg, Germany, excels in pressure measurement, supplying high-precision gauges for aerospace and industrial use.
Atlas Copco, headquartered in Stockholm, Sweden, delivers advanced air technologies, offering gauges with smart features for energy efficiency.
Busch, based in Maulburg, Germany, focuses on vacuum and pressure systems, producing gauges tailored for industrial precision.
Chicago Pneumatic, from Rock Hill, USA, offers rugged compressor tools, including gauges designed for tough environments.
CompAir, located in Redditch, UK, provides efficient air solutions, crafting gauges that support industrial automation.
Kaeser, headquartered in Coburg, Germany, specializes in high-performance compressors, offering gauges with advanced monitoring capabilities.
LeRoi, based in Sidney, USA, focuses on gas compression, producing gauges for industrial reliability.
Quincy, from Bay Minette, USA, delivers compressor systems, offering gauges known for their longevity and accuracy.
Sullair, headquartered in Chicago, USA, provides air compression solutions, crafting gauges for industrial durability.
Sullivan-Palatek, based in Michigan City, USA, specializes in portable compressors, offering gauges for rugged applications.
Vanair, from Michigan City, USA, focuses on mobile air solutions, producing gauges for aerospace and industrial use.
Zeks, headquartered in West Chester, USA, excels in air drying systems, offering gauges with precise pressure readings.

Porter’s Five Forces Analysis
●The threat of new entrants is moderate; technical expertise is needed, but growing demand lowers entry barriers.
●The threat of substitutes is low; manual pressure checks cannot match gauge precision.
●Buyer power is moderate; industries prioritize quality, though bulk buyers wield influence.
●Supplier power is low; multiple vendors supply gauge components globally.
●Competitive rivalry is high; firms innovate with digital features and IoT connectivity.

Market Opportunities and Challenges
Opportunities
●Automation trends in manufacturing boost demand for advanced gauges.
●Aerospace expansion requires specialized, lightweight designs.
●Energy efficiency initiatives encourage adoption of smart gauges.
Challenges
●High costs of digital gauges limit adoption in cost-sensitive markets.
●Integration with older systems poses compatibility issues.
●Maintenance in harsh environments requires skilled personnel.

Merger and Acquisition News
Altra Industrial Motion Acquires Guardian Industries (Date: September 2024): This strengthens Altra’s industrial gauge offerings, enhancing compressor system precision.
Honeywell to Acquire Pump Maker Sundyne for More than $2B (Date: October 2024): This expands Honeywell’s gauge portfolio, boosting aerospace applications.
Quincy Compressor Acquires Compressed Air Technologies (Date: August 2024): This enhances Quincy’s gauge solutions, improving industrial service capabilities.

Growth Trend Analysis
Sanden Corporation’s milestone of 400 million compressor units by February 2, 2024, reflects a surge in compressor demand, supporting a projected CAGR of 6.0-8.0% through 2030, driven by industrial and aerospace growth.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Air Compressor Gauge Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Air Compressor Gauge by Region
8.2 Import of Air Compressor Gauge by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Air Compressor Gauge Market in North America (2020-2030)
9.1 Air Compressor Gauge Market Size
9.2 Air Compressor Gauge Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Air Compressor Gauge Market in South America (2020-2030)
10.1 Air Compressor Gauge Market Size
10.2 Air Compressor Gauge Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Air Compressor Gauge Market in Asia & Pacific (2020-2030)
11.1 Air Compressor Gauge Market Size
11.2 Air Compressor Gauge Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Air Compressor Gauge Market in Europe (2020-2030)
12.1 Air Compressor Gauge Market Size
12.2 Air Compressor Gauge Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Air Compressor Gauge Market in MEA (2020-2030)
13.1 Air Compressor Gauge Market Size
13.2 Air Compressor Gauge Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Air Compressor Gauge Market (2020-2025)
14.1 Air Compressor Gauge Market Size
14.2 Air Compressor Gauge Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Air Compressor Gauge Market Forecast (2025-2030)
15.1 Air Compressor Gauge Market Size Forecast
15.2 Air Compressor Gauge Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Ingersoll Rand
15.1.1 Company Profile
15.1.2 Main Business and Air Compressor Gauge Information
15.1.3 SWOT Analysis of Ingersoll Rand
15.1.4 Ingersoll Rand Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Jenny Air Compressors
15.2.1 Company Profile
15.2.2 Main Business and Air Compressor Gauge Information
15.2.3 SWOT Analysis of Jenny Air Compressors
15.2.4 Jenny Air Compressors Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 ABAC Air Compressors International
15.3.1 Company Profile
15.3.2 Main Business and Air Compressor Gauge Information
15.3.3 SWOT Analysis of ABAC Air Compressors International
15.3.4 ABAC Air Compressors International Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 WIKA
15.4.1 Company Profile
15.4.2 Main Business and Air Compressor Gauge Information
15.4.3 SWOT Analysis of WIKA
15.4.4 WIKA Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Atlas Copco
15.5.1 Company Profile
15.5.2 Main Business and Air Compressor Gauge Information
15.5.3 SWOT Analysis of Atlas Copco
15.5.4 Atlas Copco Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Busch
15.6.1 Company Profile
15.6.2 Main Business and Air Compressor Gauge Information
15.6.3 SWOT Analysis of Busch
15.6.4 Busch Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Chicago Pneumatic
15.7.1 Company Profile
15.7.2 Main Business and Air Compressor Gauge Information
15.7.3 SWOT Analysis of Chicago Pneumatic
15.7.4 Chicago Pneumatic Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 CompAir
15.8.1 Company Profile
15.8.2 Main Business and Air Compressor Gauge Information
15.8.3 SWOT Analysis of CompAir
15.8.4 CompAir Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Kaeser
15.9.1 Company Profile
15.9.2 Main Business and Air Compressor Gauge Information
15.9.3 SWOT Analysis of Kaeser
15.9.4 Kaeser Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 LeRoi
15.10.1 Company Profile
15.10.2 Main Business and Air Compressor Gauge Information
15.10.3 SWOT Analysis of LeRoi
15.10.4 LeRoi Air Compressor Gauge Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Air Compressor Gauge Report
Table Data Sources Of Air Compressor Gauge Report
Table Major Assumptions Of Air Compressor Gauge Report
Table Air Compressor Gauge Classification
Table Air Compressor Gauge Applications List
Table Drivers Of Air Compressor Gauge Market
Table Restraints Of Air Compressor Gauge Market
Table Opportunities Of Air Compressor Gauge Market
Table Threats Of Air Compressor Gauge Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Air Compressor Gauge
Table Cost Structure Analysis Of Air Compressor Gauge
Table Key End Users List
Table Latest News Of Air Compressor Gauge Market
Table Merger And Acquisition List
Table Planned/Future Project Of Air Compressor Gauge Market
Table Policy Of Air Compressor Gauge Market
Table 2020-2030 Regional Export Of Air Compressor Gauge
Table 2020-2030 Regional Import Of Air Compressor Gauge
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 North America Air Compressor Gauge Demand List By Application
Table 2020-2025 North America Air Compressor Gauge Key Players Sales List
Table 2020-2025 North America Air Compressor Gauge Key Players Market Share List
Table 2020-2030 North America Air Compressor Gauge Demand List By Type
Table 2020-2025 North America Air Compressor Gauge Price List By Type
Table 2020-2030 United States Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 United States Air Compressor Gauge Import & Export List
Table 2020-2030 Canada Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Canada Air Compressor Gauge Import & Export List
Table 2020-2030 Mexico Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Mexico Air Compressor Gauge Import & Export List
Table 2020-2030 South America Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 South America Air Compressor Gauge Demand List By Application
Table 2020-2025 South America Air Compressor Gauge Key Players Sales List
Table 2020-2025 South America Air Compressor Gauge Key Players Market Share List
Table 2020-2030 South America Air Compressor Gauge Demand List By Type
Table 2020-2025 South America Air Compressor Gauge Price List By Type
Table 2020-2030 Brazil Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Brazil Air Compressor Gauge Import & Export List
Table 2020-2030 Argentina Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Argentina Air Compressor Gauge Import & Export List
Table 2020-2030 Chile Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Chile Air Compressor Gauge Import & Export List
Table 2020-2030 Peru Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Peru Air Compressor Gauge Import & Export List
Table 2020-2030 Asia & Pacific Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Air Compressor Gauge Demand List By Application
Table 2020-2025 Asia & Pacific Air Compressor Gauge Key Players Sales List
Table 2020-2025 Asia & Pacific Air Compressor Gauge Key Players Market Share List
Table 2020-2030 Asia & Pacific Air Compressor Gauge Demand List By Type
Table 2020-2025 Asia & Pacific Air Compressor Gauge Price List By Type
Table 2020-2030 China Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 China Air Compressor Gauge Import & Export List
Table 2020-2030 India Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 India Air Compressor Gauge Import & Export List
Table 2020-2030 Japan Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Japan Air Compressor Gauge Import & Export List
Table 2020-2030 South Korea Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 South Korea Air Compressor Gauge Import & Export List
Table 2020-2030 Southeast Asia Air Compressor Gauge Market Size List
Table 2020-2030 Southeast Asia Air Compressor Gauge Market Volume List
Table 2020-2030 Southeast Asia Air Compressor Gauge Import List
Table 2020-2030 Southeast Asia Air Compressor Gauge Export List
Table 2020-2030 Australia Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Australia Air Compressor Gauge Import & Export List
Table 2020-2030 Europe Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Europe Air Compressor Gauge Demand List By Application
Table 2020-2025 Europe Air Compressor Gauge Key Players Sales List
Table 2020-2025 Europe Air Compressor Gauge Key Players Market Share List
Table 2020-2030 Europe Air Compressor Gauge Demand List By Type
Table 2020-2025 Europe Air Compressor Gauge Price List By Type
Table 2020-2030 Germany Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Germany Air Compressor Gauge Import & Export List
Table 2020-2030 France Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 France Air Compressor Gauge Import & Export List
Table 2020-2030 United Kingdom Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 United Kingdom Air Compressor Gauge Import & Export List
Table 2020-2030 Italy Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Italy Air Compressor Gauge Import & Export List
Table 2020-2030 Spain Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Spain Air Compressor Gauge Import & Export List
Table 2020-2030 Belgium Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Belgium Air Compressor Gauge Import & Export List
Table 2020-2030 Netherlands Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Netherlands Air Compressor Gauge Import & Export List
Table 2020-2030 Austria Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Austria Air Compressor Gauge Import & Export List
Table 2020-2030 Poland Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Poland Air Compressor Gauge Import & Export List
Table 2020-2030 Russia Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Russia Air Compressor Gauge Import & Export List
Table 2020-2030 Mea Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Mea Air Compressor Gauge Demand List By Application
Table 2020-2025 Mea Air Compressor Gauge Key Players Sales List
Table 2020-2025 Mea Air Compressor Gauge Key Players Market Share List
Table 2020-2030 Mea Air Compressor Gauge Demand List By Type
Table 2020-2025 Mea Air Compressor Gauge Price List By Type
Table 2020-2030 Egypt Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Egypt Air Compressor Gauge Import & Export List
Table 2020-2030 Israel Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Israel Air Compressor Gauge Import & Export List
Table 2020-2030 South Africa Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 South Africa Air Compressor Gauge Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Air Compressor Gauge Import & Export List
Table 2020-2030 Turkey Air Compressor Gauge Market Size And Market Volume List
Table 2020-2030 Turkey Air Compressor Gauge Import & Export List
Table 2020-2025 Global Air Compressor Gauge Market Size List By Region
Table 2020-2025 Global Air Compressor Gauge Market Size Share List By Region
Table 2020-2025 Global Air Compressor Gauge Market Volume List By Region
Table 2020-2025 Global Air Compressor Gauge Market Volume Share List By Region
Table 2020-2025 Global Air Compressor Gauge Demand List By Application
Table 2020-2025 Global Air Compressor Gauge Demand Market Share List By Application
Table 2020-2025 Global Air Compressor Gauge Key Vendors Sales List
Table 2020-2025 Global Air Compressor Gauge Key Vendors Sales Share List
Table 2020-2025 Global Air Compressor Gauge Key Vendors Revenue List
Table 2020-2025 Global Air Compressor Gauge Key Vendors Revenue Share List
Table 2020-2025 Global Air Compressor Gauge Demand List By Type
Table 2020-2025 Global Air Compressor Gauge Demand Market Share List By Type
Table 2020-2025 Regional Air Compressor Gauge Price List
Table 2025-2030 Global Air Compressor Gauge Market Size List By Region
Table 2025-2030 Global Air Compressor Gauge Market Size Share List By Region
Table 2025-2030 Global Air Compressor Gauge Market Volume List By Region
Table 2025-2030 Global Air Compressor Gauge Market Volume Share List By Region
Table 2025-2030 Global Air Compressor Gauge Demand List By Application
Table 2025-2030 Global Air Compressor Gauge Demand Market Share List By Application
Table 2025-2030 Global Air Compressor Gauge Key Vendors Sales List
Table 2025-2030 Global Air Compressor Gauge Key Vendors Sales Share List
Table 2025-2030 Global Air Compressor Gauge Key Vendors Revenue List
Table 2025-2030 Global Air Compressor Gauge Key Vendors Revenue Share List
Table 2025-2030 Global Air Compressor Gauge Demand List By Type
Table 2025-2030 Global Air Compressor Gauge Demand Market Share List By Type
Table 2025-2030 Air Compressor Gauge Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Air Compressor Gauge Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Air Compressor Gauge Market Size And Cagr
Figure 2020-2030 North America Air Compressor Gauge Market Volume And Cagr
Figure 2020-2030 South America Air Compressor Gauge Market Size And Cagr
Figure 2020-2030 South America Air Compressor Gauge Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Air Compressor Gauge Market Size And Cagr
Figure 2020-2030 Asia & Pacific Air Compressor Gauge Market Volume And Cagr
Figure 2020-2030 Europe Air Compressor Gauge Market Size And Cagr
Figure 2020-2030 Europe Air Compressor Gauge Market Volume And Cagr
Figure 2020-2030 Mea Air Compressor Gauge Market Size And Cagr
Figure 2020-2030 Mea Air Compressor Gauge Market Volume And Cagr
Figure 2020-2025 Global Air Compressor Gauge Market Volume And Growth Rate
Figure 2020-2025 Global Air Compressor Gauge Market Size And Growth Rate
Figure 2025-2030 Global Air Compressor Gauge Market Volume And Growth Rate
Figure 2025-2030 Global Air Compressor Gauge Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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