Food Roller Grader Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-04-13 Pages: 108
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Food Roller Grader Market Summary
Introduction
Food roller graders are specialized machines used in the food processing industry to sort and grade products like vegetables, fruits, and seafood based on size, shape, and quality. These systems feature rotating rollers that separate items as they move along, ensuring consistency and efficiency in production lines. The market is characterized by its focus on automation, hygiene, and adaptability to diverse food types, driven by rising demand for processed foods and stringent quality standards. Trends include the integration of smart sensors, modular designs for scalability, and energy-efficient operations to meet sustainability goals.

Market Size and Growth Forecast
The global food roller grader market was valued at USD 0.7 billion to USD 1.2 billion in 2024, with an estimated compound annual growth rate (CAGR) of 5.0% to 7.0% from 2025 to 2030, propelled by food industry automation and consumer demand for quality.

Regional Analysis
North America grows at 4.5-6.5%, with the United States leading due to advanced food processing infrastructure; trends focus on smart automation and sustainability.
Europe achieves a growth rate of 5.0-7.0%, driven by the UK and Netherlands; trends emphasize hygiene standards and energy efficiency.
Asia Pacific sees a growth rate of 5.5-7.5%, led by China and Japan; trends highlight rapid food industry growth and affordable solutions.
The Rest of the World records a growth rate of 4.0-6.0%, with Brazil and Australia emerging; trends focus on seafood processing expansion.

Application Analysis
Vegetables expand at 5.0-7.0%; they require precise grading for uniformity, with trends favoring modular, easy-clean designs.
Fruits grow at 5.5-7.5%; they demand gentle handling, with trends emphasizing sensor-based quality sorting.
Seafood rises at 4.5-6.5%; it needs robust, hygienic systems, with trends focusing on corrosion-resistant materials.

Key Market Players
Haith, based in Doncaster, UK, specializes in food handling equipment, offering roller graders tailored for vegetables and fruits with durable designs.
Cabinplant, from Haarby, Denmark, provides processing solutions, crafting graders for seafood and fruits with a focus on efficiency.
Novatec Engineering, headquartered in Auckland, New Zealand, focuses on food machinery, producing graders for versatile applications with precision.
Sormac, located in Venlo, Netherlands, excels in vegetable processing, offering graders with hygienic, automated features.
Tong Engineering, based in Spilsby, UK, delivers grading solutions, crafting graders for vegetables with customizable options.
MAT-ING, from Belgrade, Serbia, specializes in food equipment, producing graders for fruits and seafood with cost-effective designs.
Volm Companies, headquartered in Antigo, USA, focuses on packaging and grading, offering graders for vegetables with robust technology.
Tecno-Ind Food, based in Brescia, Italy, provides food processing tools, crafting graders for fruits with high throughput.
Key Technology, from Walla Walla, USA, excels in sorting systems, producing graders for seafood with smart sensor integration.
Pisces Fish Machinery, located in Wells, USA, focuses on seafood processing, offering graders with corrosion-resistant builds.
JBT Corporation, headquartered in Chicago, USA, delivers food tech solutions, crafting graders for vegetables and fruits with automation.
Carsoe, from Aalborg, Denmark, specializes in seafood equipment, producing graders with hygienic, scalable designs.
Pro-Vega, based in Końskie, Poland, focuses on vegetable processing, offering graders with energy-efficient features.
EKKO, from Qingdao, China, provides seafood machinery, crafting graders with durable, affordable designs.
EIMA, headquartered in Groß-Umstadt, Germany, excels in food processing, producing graders for fruits with precision engineering.
Hefei Taihe Intelligent Technology Group, based in Hefei, China, focuses on smart machinery, offering graders with AI-driven sorting.
PROEX FOOD, from Pewaukee, USA, delivers processing solutions, crafting graders for vegetables with modular technology.

Porter’s Five Forces Analysis
●The threat of new entrants is moderate; high capital costs deter entry, but growing food demand lowers barriers.
●The threat of substitutes is low; manual grading lacks efficiency and scalability.
●Buyer power is moderate; food processors prioritize quality, though large firms negotiate terms.
●Supplier power is low; multiple vendors supply components like rollers and sensors.
●Competitive rivalry is high; firms innovate with automation and hygiene features.

Market Opportunities and Challenges
Opportunities
●Rising demand for processed foods boosts grader adoption.
●Automation trends enhance production efficiency.
●Sustainability goals drive energy-efficient designs.
Challenges
●High initial costs limit small processor uptake.
●Maintenance complexity affects operational uptime.
●Regulatory hygiene standards increase production costs.

Merger and Acquisition News
American Roller Acquires A-Korn Roller (Date: August 2024): This strengthens American Roller’s grader offerings, enhancing vegetable and fruit processing capabilities.
Middleby Acquires Gorreri Food Processing Technology (Date: September 2024): This expands Middleby’s portfolio, improving grader efficiency for fruits.
Fortifi Acquires Nothum Food Processing Systems (Date: October 2024): This bolsters Fortifi’s seafood grading solutions with advanced technology.
OctoFrost Announces Acquisition of HiTec Food Systems (Date: September 2024): This enhances OctoFrost’s grader precision, targeting vegetables and seafood.

Growth Trend Analysis
The flurry of acquisitions in 2024 reflects a trend toward consolidation and technological enhancement in food roller graders, supporting a projected CAGR of 5.0-7.0% through 2030, driven by automation and food quality demands.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Food Roller Grader Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Food Roller Grader by Region
8.2 Import of Food Roller Grader by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Food Roller Grader Market in North America (2020-2030)
9.1 Food Roller Grader Market Size
9.2 Food Roller Grader Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Food Roller Grader Market in South America (2020-2030)
10.1 Food Roller Grader Market Size
10.2 Food Roller Grader Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Food Roller Grader Market in Asia & Pacific (2020-2030)
11.1 Food Roller Grader Market Size
11.2 Food Roller Grader Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Food Roller Grader Market in Europe (2020-2030)
12.1 Food Roller Grader Market Size
12.2 Food Roller Grader Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Food Roller Grader Market in MEA (2020-2030)
13.1 Food Roller Grader Market Size
13.2 Food Roller Grader Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Food Roller Grader Market (2020-2025)
14.1 Food Roller Grader Market Size
14.2 Food Roller Grader Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Food Roller Grader Market Forecast (2025-2030)
15.1 Food Roller Grader Market Size Forecast
15.2 Food Roller Grader Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Haith
15.1.1 Company Profile
15.1.2 Main Business and Food Roller Grader Information
15.1.3 SWOT Analysis of Haith
15.1.4 Haith Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Cabinplant
15.2.1 Company Profile
15.2.2 Main Business and Food Roller Grader Information
15.2.3 SWOT Analysis of Cabinplant
15.2.4 Cabinplant Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Novatec Engineering
15.3.1 Company Profile
15.3.2 Main Business and Food Roller Grader Information
15.3.3 SWOT Analysis of Novatec Engineering
15.3.4 Novatec Engineering Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Sormac
15.4.1 Company Profile
15.4.2 Main Business and Food Roller Grader Information
15.4.3 SWOT Analysis of Sormac
15.4.4 Sormac Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Tong Engineering
15.5.1 Company Profile
15.5.2 Main Business and Food Roller Grader Information
15.5.3 SWOT Analysis of Tong Engineering
15.5.4 Tong Engineering Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 MAT-ING
15.6.1 Company Profile
15.6.2 Main Business and Food Roller Grader Information
15.6.3 SWOT Analysis of MAT-ING
15.6.4 MAT-ING Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Volm Companies
15.7.1 Company Profile
15.7.2 Main Business and Food Roller Grader Information
15.7.3 SWOT Analysis of Volm Companies
15.7.4 Volm Companies Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Tecno-Ind Food
15.8.1 Company Profile
15.8.2 Main Business and Food Roller Grader Information
15.8.3 SWOT Analysis of Tecno-Ind Food
15.8.4 Tecno-Ind Food Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Key Technology
15.9.1 Company Profile
15.9.2 Main Business and Food Roller Grader Information
15.9.3 SWOT Analysis of Key Technology
15.9.4 Key Technology Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Pisces Fish Machinery
15.10.1 Company Profile
15.10.2 Main Business and Food Roller Grader Information
15.10.3 SWOT Analysis of Pisces Fish Machinery
15.10.4 Pisces Fish Machinery Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 JBT Corporation
15.11.1 Company Profile
15.11.2 Main Business and Food Roller Grader Information
15.11.3 SWOT Analysis of JBT Corporation
15.11.4 JBT Corporation Food Roller Grader Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Food Roller Grader Report
Table Data Sources Of Food Roller Grader Report
Table Major Assumptions Of Food Roller Grader Report
Table Food Roller Grader Classification
Table Food Roller Grader Applications List
Table Drivers Of Food Roller Grader Market
Table Restraints Of Food Roller Grader Market
Table Opportunities Of Food Roller Grader Market
Table Threats Of Food Roller Grader Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Food Roller Grader
Table Cost Structure Analysis Of Food Roller Grader
Table Key End Users List
Table Latest News Of Food Roller Grader Market
Table Merger And Acquisition List
Table Planned/Future Project Of Food Roller Grader Market
Table Policy Of Food Roller Grader Market
Table 2020-2030 Regional Export Of Food Roller Grader
Table 2020-2030 Regional Import Of Food Roller Grader
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Food Roller Grader Market Size And Market Volume List
Table 2020-2030 North America Food Roller Grader Demand List By Application
Table 2020-2025 North America Food Roller Grader Key Players Sales List
Table 2020-2025 North America Food Roller Grader Key Players Market Share List
Table 2020-2030 North America Food Roller Grader Demand List By Type
Table 2020-2025 North America Food Roller Grader Price List By Type
Table 2020-2030 United States Food Roller Grader Market Size And Market Volume List
Table 2020-2030 United States Food Roller Grader Import & Export List
Table 2020-2030 Canada Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Canada Food Roller Grader Import & Export List
Table 2020-2030 Mexico Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Mexico Food Roller Grader Import & Export List
Table 2020-2030 South America Food Roller Grader Market Size And Market Volume List
Table 2020-2030 South America Food Roller Grader Demand List By Application
Table 2020-2025 South America Food Roller Grader Key Players Sales List
Table 2020-2025 South America Food Roller Grader Key Players Market Share List
Table 2020-2030 South America Food Roller Grader Demand List By Type
Table 2020-2025 South America Food Roller Grader Price List By Type
Table 2020-2030 Brazil Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Brazil Food Roller Grader Import & Export List
Table 2020-2030 Argentina Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Argentina Food Roller Grader Import & Export List
Table 2020-2030 Chile Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Chile Food Roller Grader Import & Export List
Table 2020-2030 Peru Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Peru Food Roller Grader Import & Export List
Table 2020-2030 Asia & Pacific Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Food Roller Grader Demand List By Application
Table 2020-2025 Asia & Pacific Food Roller Grader Key Players Sales List
Table 2020-2025 Asia & Pacific Food Roller Grader Key Players Market Share List
Table 2020-2030 Asia & Pacific Food Roller Grader Demand List By Type
Table 2020-2025 Asia & Pacific Food Roller Grader Price List By Type
Table 2020-2030 China Food Roller Grader Market Size And Market Volume List
Table 2020-2030 China Food Roller Grader Import & Export List
Table 2020-2030 India Food Roller Grader Market Size And Market Volume List
Table 2020-2030 India Food Roller Grader Import & Export List
Table 2020-2030 Japan Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Japan Food Roller Grader Import & Export List
Table 2020-2030 South Korea Food Roller Grader Market Size And Market Volume List
Table 2020-2030 South Korea Food Roller Grader Import & Export List
Table 2020-2030 Southeast Asia Food Roller Grader Market Size List
Table 2020-2030 Southeast Asia Food Roller Grader Market Volume List
Table 2020-2030 Southeast Asia Food Roller Grader Import List
Table 2020-2030 Southeast Asia Food Roller Grader Export List
Table 2020-2030 Australia Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Australia Food Roller Grader Import & Export List
Table 2020-2030 Europe Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Europe Food Roller Grader Demand List By Application
Table 2020-2025 Europe Food Roller Grader Key Players Sales List
Table 2020-2025 Europe Food Roller Grader Key Players Market Share List
Table 2020-2030 Europe Food Roller Grader Demand List By Type
Table 2020-2025 Europe Food Roller Grader Price List By Type
Table 2020-2030 Germany Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Germany Food Roller Grader Import & Export List
Table 2020-2030 France Food Roller Grader Market Size And Market Volume List
Table 2020-2030 France Food Roller Grader Import & Export List
Table 2020-2030 United Kingdom Food Roller Grader Market Size And Market Volume List
Table 2020-2030 United Kingdom Food Roller Grader Import & Export List
Table 2020-2030 Italy Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Italy Food Roller Grader Import & Export List
Table 2020-2030 Spain Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Spain Food Roller Grader Import & Export List
Table 2020-2030 Belgium Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Belgium Food Roller Grader Import & Export List
Table 2020-2030 Netherlands Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Netherlands Food Roller Grader Import & Export List
Table 2020-2030 Austria Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Austria Food Roller Grader Import & Export List
Table 2020-2030 Poland Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Poland Food Roller Grader Import & Export List
Table 2020-2030 Russia Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Russia Food Roller Grader Import & Export List
Table 2020-2030 Mea Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Mea Food Roller Grader Demand List By Application
Table 2020-2025 Mea Food Roller Grader Key Players Sales List
Table 2020-2025 Mea Food Roller Grader Key Players Market Share List
Table 2020-2030 Mea Food Roller Grader Demand List By Type
Table 2020-2025 Mea Food Roller Grader Price List By Type
Table 2020-2030 Egypt Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Egypt Food Roller Grader Import & Export List
Table 2020-2030 Israel Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Israel Food Roller Grader Import & Export List
Table 2020-2030 South Africa Food Roller Grader Market Size And Market Volume List
Table 2020-2030 South Africa Food Roller Grader Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Food Roller Grader Import & Export List
Table 2020-2030 Turkey Food Roller Grader Market Size And Market Volume List
Table 2020-2030 Turkey Food Roller Grader Import & Export List
Table 2020-2025 Global Food Roller Grader Market Size List By Region
Table 2020-2025 Global Food Roller Grader Market Size Share List By Region
Table 2020-2025 Global Food Roller Grader Market Volume List By Region
Table 2020-2025 Global Food Roller Grader Market Volume Share List By Region
Table 2020-2025 Global Food Roller Grader Demand List By Application
Table 2020-2025 Global Food Roller Grader Demand Market Share List By Application
Table 2020-2025 Global Food Roller Grader Key Vendors Sales List
Table 2020-2025 Global Food Roller Grader Key Vendors Sales Share List
Table 2020-2025 Global Food Roller Grader Key Vendors Revenue List
Table 2020-2025 Global Food Roller Grader Key Vendors Revenue Share List
Table 2020-2025 Global Food Roller Grader Demand List By Type
Table 2020-2025 Global Food Roller Grader Demand Market Share List By Type
Table 2020-2025 Regional Food Roller Grader Price List
Table 2025-2030 Global Food Roller Grader Market Size List By Region
Table 2025-2030 Global Food Roller Grader Market Size Share List By Region
Table 2025-2030 Global Food Roller Grader Market Volume List By Region
Table 2025-2030 Global Food Roller Grader Market Volume Share List By Region
Table 2025-2030 Global Food Roller Grader Demand List By Application
Table 2025-2030 Global Food Roller Grader Demand Market Share List By Application
Table 2025-2030 Global Food Roller Grader Key Vendors Sales List
Table 2025-2030 Global Food Roller Grader Key Vendors Sales Share List
Table 2025-2030 Global Food Roller Grader Key Vendors Revenue List
Table 2025-2030 Global Food Roller Grader Key Vendors Revenue Share List
Table 2025-2030 Global Food Roller Grader Demand List By Type
Table 2025-2030 Global Food Roller Grader Demand Market Share List By Type
Table 2025-2030 Food Roller Grader Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Food Roller Grader Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Food Roller Grader Market Size And Cagr
Figure 2020-2030 North America Food Roller Grader Market Volume And Cagr
Figure 2020-2030 South America Food Roller Grader Market Size And Cagr
Figure 2020-2030 South America Food Roller Grader Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Food Roller Grader Market Size And Cagr
Figure 2020-2030 Asia & Pacific Food Roller Grader Market Volume And Cagr
Figure 2020-2030 Europe Food Roller Grader Market Size And Cagr
Figure 2020-2030 Europe Food Roller Grader Market Volume And Cagr
Figure 2020-2030 Mea Food Roller Grader Market Size And Cagr
Figure 2020-2030 Mea Food Roller Grader Market Volume And Cagr
Figure 2020-2025 Global Food Roller Grader Market Volume And Growth Rate
Figure 2020-2025 Global Food Roller Grader Market Size And Growth Rate
Figure 2025-2030 Global Food Roller Grader Market Volume And Growth Rate
Figure 2025-2030 Global Food Roller Grader Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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