Diethylethanolamine (DEEA) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Diethylethanolamine (DEEA) is a versatile amino alcohol with wide-ranging applications across multiple industries, valued for its reactivity and functional properties. It serves as a key intermediate in coatings, where it acts as a neutralizing agent and emulsifier, enhancing formulation stability and performance. As a corrosion inhibitor, DEEA protects metal surfaces in industrial and marine settings, while in pharmaceuticals and agrochemicals, it supports the synthesis of active ingredients and formulations. The DEEA market is defined by its dependence on downstream industries such as construction, automotive, agriculture, and manufacturing, with demand influenced by industrial activity and regulatory frameworks. Notable producers include BASF, Eastman Chemical, Amines & Plasticizers Limited, and Jiande Jianye Resources Recycling Technology Co. Ltd., with significant production capacity in Asia and Europe. In 2023, Jiande Jianye received approval to expand its capacity from 25 tons to 1,500 tons, though the project remains under development, potentially impacting future supply dynamics. The global DEEA market is projected to reach USD 40-80 million by 2025, with a compound annual growth rate (CAGR) of 2.8%-4.8% through 2030, driven by steady demand in coatings and corrosion inhibition, though moderated by regulatory and competitive pressures.
Market Size and Growth Forecast
The DEEA market is expected to achieve a valuation of USD 40-80 million by 2025, with a CAGR of 2.8%-4.8% extending through 2030. Growth is supported by consistent demand in coatings and corrosion inhibitors, particularly in industrial and marine applications, alongside niche uses in pharmaceuticals and agrochemicals. Regulatory constraints on chemical emissions and competition from alternative compounds temper expansion, but innovations in sustainable formulations and capacity increases, such as Jiande Jianye’s planned expansion, could bolster market prospects.
Regional Analysis
The DEEA market reflects regional differences tied to industrial demand and application trends.
● Asia Pacific: Growth is estimated at 3.2%-5.2%. China and India lead consumption, fueled by construction, automotive, and agrochemical sectors. China’s market benefits from Jiande Jianye’s capacity expansion plans, with trends focusing on urbanization and infrastructure development driving coatings demand.
● North America: Growth ranges from 2.5%-4.5%. The U.S. dominates, with DEEA used in industrial coatings and pharmaceuticals. Trends emphasize eco-friendly formulations and compliance with environmental regulations.
● Europe: Growth is projected at 2.8%-4.8%. Germany and France are key markets, driven by automotive coatings and agrochemicals. Trends highlight sustainable chemistry and emission reduction efforts.
● Rest of the World: Growth is estimated at 2.0%-4.0%. Latin America and the Middle East show potential in construction and oil & gas, with trends toward cost-effective solutions.
Application Analysis
DEEA’s applications span multiple sectors, each with unique growth drivers and trends.
● Coatings: Growth is estimated at 3.0%-5.0%. DEEA enhances stability in industrial and architectural coatings, with demand tied to construction and automotive growth. Trends include low-VOC and water-based formulations.
● Corrosion Inhibitor: Growth ranges from 2.8%-4.8%. DEEA protects metal in marine and industrial environments, supported by oil & gas and manufacturing needs. Trends focus on eco-friendly inhibitors.
● Pharmaceutical: Growth is projected at 2.5%-4.5%. DEEA aids drug synthesis, with growth linked to specialty formulations. Trends emphasize personalized medicine and regulatory compliance.
● Agrochemical: Growth ranges from 2.2%-4.0%. Used in pesticide formulations, DEEA’s demand aligns with agricultural productivity. Trends include sustainable farming solutions.
● Others: Growth is estimated at 1.8%-3.5%. Niche applications in surfactants and emulsifiers maintain steady demand, with limited scalability.
Key Market Players
The DEEA market features key players driving production and innovation.
BASF: A German chemical giant, BASF supplies DEEA for coatings and industrial applications worldwide.
Eastman Chemical: Based in the U.S., Eastman produces DEEA for coatings and agrochemicals, focusing on innovative solutions.
Amines & Plasticizers Limited: An Indian firm, it specializes in amino alcohols, serving regional markets.
Jiande Jianye Resources Recycling Technology Co. Ltd.: A Chinese producer, Jiande Jianye is expanding capacity to 1,500 tons, targeting coatings and corrosion inhibitors.
Porter’s Five Forces Analysis
The DEEA market’s competitive dynamics are evaluated using Porter’s Five Forces.
● Threat of New Entrants: Moderate. Technical know-how and regulatory hurdles limit entry, though capacity expansions in Asia may draw new players.
● Bargaining Power of Suppliers: Moderate. Raw material suppliers influence pricing due to volatility, but large producers can secure favorable terms.
● Bargaining Power of Buyers: High. Industrial clients prioritize quality and cost, exerting pressure on pricing.
● Threat of Substitutes: Moderate. Other amino alcohols compete, but DEEA’s versatility sustains its market position.
● Industry Rivalry: Moderate. Competition among BASF, Eastman, and others focuses on innovation and capacity, with limited price wars.
Market Opportunities and Challenges
Opportunities
● Rising demand in construction and automotive sectors boosts DEEA use in coatings and corrosion inhibitors.
● Sustainable formulations align with environmental regulations, opening eco-conscious markets.
● Capacity expansions, such as Jiande Jianye’s, could enhance supply and market reach.
Challenges
● Regulatory restrictions on chemical emissions increase compliance costs.
● Raw material price volatility affects profitability.
● Competition from alternative compounds threatens market share in price-sensitive segments.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Diethylethanolamine (Deea) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Diethylethanolamine (Deea) by Region
8.2 Import of Diethylethanolamine (Deea) by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Diethylethanolamine (Deea) Market in North America (2020-2030)
9.1 Diethylethanolamine (Deea) Market Size
9.2 Diethylethanolamine (Deea) Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Diethylethanolamine (Deea) Market in South America (2020-2030)
10.1 Diethylethanolamine (Deea) Market Size
10.2 Diethylethanolamine (Deea) Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Diethylethanolamine (Deea) Market in Asia & Pacific (2020-2030)
11.1 Diethylethanolamine (Deea) Market Size
11.2 Diethylethanolamine (Deea) Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Diethylethanolamine (Deea) Market in Europe (2020-2030)
12.1 Diethylethanolamine (Deea) Market Size
12.2 Diethylethanolamine (Deea) Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Diethylethanolamine (Deea) Market in MEA (2020-2030)
13.1 Diethylethanolamine (Deea) Market Size
13.2 Diethylethanolamine (Deea) Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Diethylethanolamine (Deea) Market (2020-2030)
14.1 Diethylethanolamine (Deea) Market Size
14.2 Diethylethanolamine (Deea) Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Diethylethanolamine (Deea) Market Forecast (2021-2026)
15.1 Diethylethanolamine (Deea) Market Size Forecast
15.2 Diethylethanolamine (Deea) Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 BASF
15.1.1 Company Profile
15.1.2 Main Business and Diethylethanolamine (DEEA) Information
15.1.3 SWOT Analysis of BASF
15.1.4 BASF Diethylethanolamine (DEEA) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Eastman Chemical
15.2.1 Company Profile
15.2.2 Main Business and Diethylethanolamine (DEEA) Information
15.2.3 SWOT Analysis of Eastman Chemical
15.2.4 Eastman Chemical Diethylethanolamine (DEEA) Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Amines & Plasticizers Limited
15.3.1 Company Profile
15.3.2 Main Business and Diethylethanolamine (DEEA) Information
15.3.3 SWOT Analysis of Amines & Plasticizers Limited
15.3.4 Amines & Plasticizers Limited Diethylethanolamine (DEEA) Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Diethylethanolamine (Deea) Report
Table Data Sources Of Diethylethanolamine (Deea) Report
Table Major Assumptions Of Diethylethanolamine (Deea) Report
Table Diethylethanolamine (Deea) Classification
Table Diethylethanolamine (Deea) Applications List
Table Drivers Of Diethylethanolamine (Deea) Market
Table Restraints Of Diethylethanolamine (Deea) Market
Table Opportunities Of Diethylethanolamine (Deea) Market
Table Threats Of Diethylethanolamine (Deea) Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Diethylethanolamine (Deea)
Table Cost Structure Analysis Of Diethylethanolamine (Deea)
Table Key End Users List
Table Latest News Of Diethylethanolamine (Deea) Market
Table Merger And Acquisition List
Table Planned/Future Project Of Diethylethanolamine (Deea) Market
Table Policy Of Diethylethanolamine (Deea) Market
Table 2020-2030 Regional Export Of Diethylethanolamine (Deea)
Table 2020-2030 Regional Import Of Diethylethanolamine (Deea)
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 North America Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 North America Diethylethanolamine (Deea) Key Players Sales List
Table 2020-2025 North America Diethylethanolamine (Deea) Key Players Market Share List
Table 2020-2030 North America Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 North America Diethylethanolamine (Deea) Price List By Type
Table 2020-2030 United States Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 United States Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Canada Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Canada Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Mexico Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Mexico Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 South America Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 South America Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 South America Diethylethanolamine (Deea) Key Players Sales List
Table 2020-2025 South America Diethylethanolamine (Deea) Key Players Market Share List
Table 2020-2030 South America Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 South America Diethylethanolamine (Deea) Price List By Type
Table 2020-2030 Brazil Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Brazil Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Argentina Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Argentina Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Chile Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Chile Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Peru Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Peru Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Asia & Pacific Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 Asia & Pacific Diethylethanolamine (Deea) Key Players Sales List
Table 2020-2025 Asia & Pacific Diethylethanolamine (Deea) Key Players Market Share List
Table 2020-2030 Asia & Pacific Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 Asia & Pacific Diethylethanolamine (Deea) Price List By Type
Table 2020-2030 China Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 China Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 India Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 India Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Japan Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Japan Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 South Korea Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 South Korea Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Southeast Asia Diethylethanolamine (Deea) Market Size List
Table 2020-2030 Southeast Asia Diethylethanolamine (Deea) Market Volume List
Table 2020-2030 Southeast Asia Diethylethanolamine (Deea) Import List
Table 2020-2030 Southeast Asia Diethylethanolamine (Deea) Export List
Table 2020-2030 Australia Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Australia Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Europe Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Europe Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 Europe Diethylethanolamine (Deea) Key Players Sales List
Table 2020-2025 Europe Diethylethanolamine (Deea) Key Players Market Share List
Table 2020-2030 Europe Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 Europe Diethylethanolamine (Deea) Price List By Type
Table 2020-2030 Germany Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Germany Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 France Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 France Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 United Kingdom Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 United Kingdom Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Italy Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Italy Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Spain Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Spain Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Belgium Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Belgium Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Netherlands Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Netherlands Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Austria Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Austria Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Poland Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Poland Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Russia Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Russia Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Mea Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Mea Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 Mea Diethylethanolamine (Deea) Key Players Sales List
Table 2020-2025 Mea Diethylethanolamine (Deea) Key Players Market Share List
Table 2020-2030 Mea Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 Mea Diethylethanolamine (Deea) Price List By Type
Table 2020-2030 Egypt Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Egypt Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Israel Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Israel Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 South Africa Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 South Africa Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Diethylethanolamine (Deea) Import & Export List
Table 2020-2030 Turkey Diethylethanolamine (Deea) Market Size And Market Volume List
Table 2020-2030 Turkey Diethylethanolamine (Deea) Import & Export List
Table 2020-2025 Global Diethylethanolamine (Deea) Market Size List By Region
Table 2020-2025 Global Diethylethanolamine (Deea) Market Size Share List By Region
Table 2020-2025 Global Diethylethanolamine (Deea) Market Volume List By Region
Table 2020-2025 Global Diethylethanolamine (Deea) Market Volume Share List By Region
Table 2020-2025 Global Diethylethanolamine (Deea) Demand List By Application
Table 2020-2025 Global Diethylethanolamine (Deea) Demand Market Share List By Application
Table 2020-2025 Global Diethylethanolamine (Deea) Capacity List
Table 2020-2025 Global Diethylethanolamine (Deea) Key Vendors Capacity Share List
Table 2020-2025 Global Diethylethanolamine (Deea) Key Vendors Production List
Table 2020-2025 Global Diethylethanolamine (Deea) Key Vendors Production Share List
Table 2020-2025 Global Diethylethanolamine (Deea) Key Vendors Production Value List
Table 2020-2025 Global Diethylethanolamine (Deea) Key Vendors Production Value Share List
Table 2020-2025 Global Diethylethanolamine (Deea) Demand List By Type
Table 2020-2025 Global Diethylethanolamine (Deea) Demand Market Share List By Type
Table 2020-2025 Regional Diethylethanolamine (Deea) Price List
Table 2025-2030 Global Diethylethanolamine (Deea) Market Size List By Region
Table 2025-2030 Global Diethylethanolamine (Deea) Market Size Share List By Region
Table 2025-2030 Global Diethylethanolamine (Deea) Market Volume List By Region
Table 2025-2030 Global Diethylethanolamine (Deea) Market Volume Share List By Region
Table 2025-2030 Global Diethylethanolamine (Deea) Demand List By Application
Table 2025-2030 Global Diethylethanolamine (Deea) Demand Market Share List By Application
Table 2025-2030 Global Diethylethanolamine (Deea) Capacity List
Table 2025-2030 Global Diethylethanolamine (Deea) Key Vendors Capacity Share List
Table 2025-2030 Global Diethylethanolamine (Deea) Key Vendors Production List
Table 2025-2030 Global Diethylethanolamine (Deea) Key Vendors Production Share List
Table 2025-2030 Global Diethylethanolamine (Deea) Key Vendors Production Value List
Table 2025-2030 Global Diethylethanolamine (Deea) Key Vendors Production Value Share List
Table 2025-2030 Global Diethylethanolamine (Deea) Demand List By Type
Table 2025-2030 Global Diethylethanolamine (Deea) Demand Market Share List By Type
Table 2025-2030 Diethylethanolamine (Deea) Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Diethylethanolamine (Deea) Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Diethylethanolamine (Deea) Market Size And Cagr
Figure 2020-2030 North America Diethylethanolamine (Deea) Market Volume And Cagr
Figure 2020-2030 South America Diethylethanolamine (Deea) Market Size And Cagr
Figure 2020-2030 South America Diethylethanolamine (Deea) Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Diethylethanolamine (Deea) Market Size And Cagr
Figure 2020-2030 Asia & Pacific Diethylethanolamine (Deea) Market Volume And Cagr
Figure 2020-2030 Europe Diethylethanolamine (Deea) Market Size And Cagr
Figure 2020-2030 Europe Diethylethanolamine (Deea) Market Volume And Cagr
Figure 2020-2030 Mea Diethylethanolamine (Deea) Market Size And Cagr
Figure 2020-2030 Mea Diethylethanolamine (Deea) Market Volume And Cagr
Figure 2020-2025 Global Diethylethanolamine (Deea) Capacity Production And Growth Rate
Figure 2020-2025 Global Diethylethanolamine (Deea) Production Value And Growth Rate
Figure 2025-2030 Global Diethylethanolamine (Deea) Capacity Production And Growth Rate
Figure 2025-2030 Global Diethylethanolamine (Deea) Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |