New Energy Vehicle Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type

By: HDIN Research Published: 2025-04-20 Pages: 112
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New Energy Vehicle Market Summary
Introduction to the New Energy Vehicle Industry
New energy vehicles (NEVs), including battery electric vehicles (BEVs), plug-in hybrids (PHEVs), and fuel cell vehicles, are transforming global mobility by offering low- or zero-emission alternatives to internal combustion engines. The industry is propelled by skyrocketing EV sales, reaching nearly 14 million in 2023 and projected to hit 17 million in 2024, representing over 20% of global car sales, per the IEA. NEVs benefit from advancements in battery technology, declining costs, and robust policy support, such as China’s EV subsidies and the EU’s 2035 combustion engine ban. China dominates production and sales, while Europe and the U.S. accelerate adoption through incentives and charging infrastructure. The industry faces challenges from raw material shortages and consumer range anxiety, requiring innovation and infrastructure investment.

Market Size and Growth Forecast
The global new energy vehicle market is projected to reach USD 600 billion to USD 700 billion by 2025, with an estimated CAGR of 15% to 20% through 2030, driven by urbanization, policy support, and technological advancements.

Regional Analysis
Asia Pacific expects a growth rate of 16% to 22%. China leads with over 50% of global EV sales, driven by BYD and SAIC, while Japan and South Korea focus on premium EVs with advanced batteries.
North America anticipates a growth rate of 12% to 18%. The U.S. benefits from Tesla’s dominance and GM’s EV expansion, supported by federal tax credits and state-level mandates.
Europe projects a growth rate of 13% to 19%. Germany, France, and the UK lead with VW Group and Stellantis, backed by stringent EU emissions regulations and charging network growth.
South America expects a growth rate of 8% to 12%. Brazil’s ethanol-based hybrids dominate, with BEV adoption limited by underdeveloped charging infrastructure.
Middle East and Africa anticipate a growth rate of 6% to 10%. The UAE’s luxury EV market grows, but sparse charging networks hinder broader adoption.

Type Analysis
Passenger Cars: Projected at 16% to 21%, dominates due to consumer demand for models like Tesla’s Model 3 and BYD’s Han. Affordable EVs and longer ranges drive mass-market adoption.
Commercial Vehicles: Expected at 10% to 15%, used in logistics and public transport. Electric buses and delivery vans gain traction with urban electrification policies.

Key Market Players
BYD: A Chinese leader, BYD excels in affordable EVs and vertical battery integration.
Tesla: A U.S. pioneer, Tesla drives premium EV innovation and autonomy.
VW Group: A German giant, VW invests in scalable EV platforms like MEB.
GM: A U.S. firm, GM expands its Ultium battery-powered EV lineup.
Stellantis: A European player, Stellantis electrifies Jeep and Peugeot brands.
Hyundai Motor: A South Korean company, Hyundai focuses on stylish EVs like Ioniq.
BMW Group: A German firm, BMW targets luxury EVs with i-series.
Geely Auto Group: A Chinese player, Geely owns Volvo and Polestar.
Mercedes-Benz Group: A German company, Mercedes prioritizes high-end EQ models.
R-N-M Alliance: A global alliance, it leverages Nissan’s Leaf expertise.
GAC: A Chinese firm, GAC grows its Aion EV brand.
SAIC: A Chinese company, SAIC leads China’s EV market with MG.
Chery Automobile: A Chinese player, Chery expands affordable EVs globally.
Volvo Car & Polestar: A Swedish-Chinese firm, it focuses on premium EVs.
Changan Automobile Group: A Chinese company, Changan invests in smart EVs.
Dongfeng Motor: A Chinese firm, Dongfeng targets commercial EVs.
Ford: A U.S. player, Ford scales Mustang Mach-E production.
Hozon Auto: A Chinese startup, Hozon grows with Neta EVs.

Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. High capital costs, complex supply chains, and stringent regulations create barriers, but startups like Hozon Auto leverage China’s EV ecosystem to enter. Established brands like Tesla benefit from brand loyalty and scale, limiting new players’ impact.
●Threat of Substitutes: Moderate to High. Hybrids, hydrogen vehicles, and public transport compete, particularly in urban areas with micromobility options. BEVs’ efficiency and policy support sustain dominance, but firms like VW Group face pressure from PHEVs in price-sensitive markets.
●Bargaining Power of Buyers: High. Consumers benefit from diverse models, subsidies, and financing options, pressuring BYD for competitive pricing. Brand loyalty to Tesla and premium features in Mercedes-Benz EVs mitigate some buyer power, but choice abundance strengthens leverage.
●Bargaining Power of Suppliers: Moderate to High. Battery suppliers like CATL and lithium producers wield influence due to concentrated supply and raw material shortages. Vertical integration by BYD and Tesla reduces dependency, but smaller firms like Chery face cost pressures.
●Competitive Rivalry: High. Tesla, VW Group, and BYD compete fiercely on range, price, and technology, with rapid model launches and government incentives driving innovation. Chinese firms like SAIC challenge global players, intensifying rivalry through cost advantages and local market dominance.

Market Opportunities and Challenges
Opportunities
●EV Sales Growth: Projected 17 million EV sales in 2024 drive demand, benefiting Tesla and BYD with their scalable production.
●Policy Incentives: EU’s 2035 ban and U.S. tax credits accelerate adoption, favoring VW Group and GM.
●Charging Infrastructure: Global fast-charging network expansion supports Stellantis’ EV rollout, enhancing consumer confidence.
●Battery Innovations: Solid-state batteries promise longer ranges, aiding Hyundai Motor’s premium models.
●Emerging Markets: India’s EV push creates opportunities for Chery Automobile, leveraging affordable models.
●Urban Electrification: Electric bus demand in cities favors Dongfeng Motor’s commercial vehicles.
●Autonomous Integration: L2+ systems enhance EV appeal, supporting Geely’s smart vehicle strategy.
Challenges
●Raw Material Shortages: Lithium and cobalt supply constraints disrupt production for SAIC, raising costs.
●High Battery Costs: Expensive batteries limit affordability, challenging Hozon Auto’s market penetration.
●Charging Gaps: Limited infrastructure in South America hinders Ford’s BEV growth.
●Consumer Range Anxiety: Persistent concerns slow adoption, impacting Changan Automobile’s sales.
●Regulatory Complexity: Diverse global emissions standards raise compliance costs for Mercedes-Benz.
●Hybrid Competition: PHEVs compete in price-sensitive markets, pressuring Volvo’s BEV focus.
●Battery Recycling: Disposal regulations increase costs for GM, requiring investment in circular solutions.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 New Energy Vehicle Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of New Energy Vehicle by Region
8.2 Import of New Energy Vehicle by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast New Energy Vehicle Market in North America (2020-2030)
9.1 New Energy Vehicle Market Size
9.2 New Energy Vehicle Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast New Energy Vehicle Market in South America (2020-2030)
10.1 New Energy Vehicle Market Size
10.2 New Energy Vehicle Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast New Energy Vehicle Market in Asia & Pacific (2020-2030)
11.1 New Energy Vehicle Market Size
11.2 New Energy Vehicle Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast New Energy Vehicle Market in Europe (2020-2030)
12.1 New Energy Vehicle Market Size
12.2 New Energy Vehicle Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast New Energy Vehicle Market in MEA (2020-2030)
13.1 New Energy Vehicle Market Size
13.2 New Energy Vehicle Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global New Energy Vehicle Market (2020-2025)
14.1 New Energy Vehicle Market Size
14.2 New Energy Vehicle Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global New Energy Vehicle Market Forecast (2025-2030)
15.1 New Energy Vehicle Market Size Forecast
15.2 New Energy Vehicle Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 BYD
15.1.1 Company Profile
15.1.2 Main Business and New Energy Vehicle Information
15.1.3 SWOT Analysis of BYD
15.1.4 BYD New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Tesla
15.2.1 Company Profile
15.2.2 Main Business and New Energy Vehicle Information
15.2.3 SWOT Analysis of Tesla
15.2.4 Tesla New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 VW Group
15.3.1 Company Profile
15.3.2 Main Business and New Energy Vehicle Information
15.3.3 SWOT Analysis of VW Group
15.3.4 VW Group New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 GM
15.4.1 Company Profile
15.4.2 Main Business and New Energy Vehicle Information
15.4.3 SWOT Analysis of GM
15.4.4 GM New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Stellantis
15.5.1 Company Profile
15.5.2 Main Business and New Energy Vehicle Information
15.5.3 SWOT Analysis of Stellantis
15.5.4 Stellantis New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hyundai Motor
15.6.1 Company Profile
15.6.2 Main Business and New Energy Vehicle Information
15.6.3 SWOT Analysis of Hyundai Motor
15.6.4 Hyundai Motor New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 BMW Group
15.7.1 Company Profile
15.7.2 Main Business and New Energy Vehicle Information
15.7.3 SWOT Analysis of BMW Group
15.7.4 BMW Group New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Geely Auto Group
15.8.1 Company Profile
15.8.2 Main Business and New Energy Vehicle Information
15.8.3 SWOT Analysis of Geely Auto Group
15.8.4 Geely Auto Group New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Mercedes-Benz Group
15.9.1 Company Profile
15.9.2 Main Business and New Energy Vehicle Information
15.9.3 SWOT Analysis of Mercedes-Benz Group
15.9.4 Mercedes-Benz Group New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 R-N-M Alliance
15.10.1 Company Profile
15.10.2 Main Business and New Energy Vehicle Information
15.10.3 SWOT Analysis of R-N-M Alliance
15.10.4 R-N-M Alliance New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 GAC
15.11.1 Company Profile
15.11.2 Main Business and New Energy Vehicle Information
15.11.3 SWOT Analysis of GAC
15.11.4 GAC New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 SAIC
15.12.1 Company Profile
15.12.2 Main Business and New Energy Vehicle Information
15.12.3 SWOT Analysis of SAIC
15.12.4 SAIC New Energy Vehicle Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of New Energy Vehicle Report
Table Data Sources Of New Energy Vehicle Report
Table Major Assumptions Of New Energy Vehicle Report
Table New Energy Vehicle Classification
Table New Energy Vehicle Applications List
Table Drivers Of New Energy Vehicle Market
Table Restraints Of New Energy Vehicle Market
Table Opportunities Of New Energy Vehicle Market
Table Threats Of New Energy Vehicle Market
Table Raw Materials Suppliers List
Table Different Production Methods Of New Energy Vehicle
Table Cost Structure Analysis Of New Energy Vehicle
Table Key End Users List
Table Latest News Of New Energy Vehicle Market
Table Merger And Acquisition List
Table Planned/Future Project Of New Energy Vehicle Market
Table Policy Of New Energy Vehicle Market
Table 2020-2030 Regional Export Of New Energy Vehicle
Table 2020-2030 Regional Import Of New Energy Vehicle
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 North America New Energy Vehicle Demand List By Application
Table 2020-2025 North America New Energy Vehicle Key Players Sales List
Table 2020-2025 North America New Energy Vehicle Key Players Market Share List
Table 2020-2030 North America New Energy Vehicle Demand List By Type
Table 2020-2025 North America New Energy Vehicle Price List By Type
Table 2020-2030 United States New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 United States New Energy Vehicle Import & Export List
Table 2020-2030 Canada New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Canada New Energy Vehicle Import & Export List
Table 2020-2030 Mexico New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Mexico New Energy Vehicle Import & Export List
Table 2020-2030 South America New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 South America New Energy Vehicle Demand List By Application
Table 2020-2025 South America New Energy Vehicle Key Players Sales List
Table 2020-2025 South America New Energy Vehicle Key Players Market Share List
Table 2020-2030 South America New Energy Vehicle Demand List By Type
Table 2020-2025 South America New Energy Vehicle Price List By Type
Table 2020-2030 Brazil New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Brazil New Energy Vehicle Import & Export List
Table 2020-2030 Argentina New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Argentina New Energy Vehicle Import & Export List
Table 2020-2030 Chile New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Chile New Energy Vehicle Import & Export List
Table 2020-2030 Peru New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Peru New Energy Vehicle Import & Export List
Table 2020-2030 Asia & Pacific New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Asia & Pacific New Energy Vehicle Demand List By Application
Table 2020-2025 Asia & Pacific New Energy Vehicle Key Players Sales List
Table 2020-2025 Asia & Pacific New Energy Vehicle Key Players Market Share List
Table 2020-2030 Asia & Pacific New Energy Vehicle Demand List By Type
Table 2020-2025 Asia & Pacific New Energy Vehicle Price List By Type
Table 2020-2030 China New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 China New Energy Vehicle Import & Export List
Table 2020-2030 India New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 India New Energy Vehicle Import & Export List
Table 2020-2030 Japan New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Japan New Energy Vehicle Import & Export List
Table 2020-2030 South Korea New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 South Korea New Energy Vehicle Import & Export List
Table 2020-2030 Southeast Asia New Energy Vehicle Market Size List
Table 2020-2030 Southeast Asia New Energy Vehicle Market Volume List
Table 2020-2030 Southeast Asia New Energy Vehicle Import List
Table 2020-2030 Southeast Asia New Energy Vehicle Export List
Table 2020-2030 Australia New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Australia New Energy Vehicle Import & Export List
Table 2020-2030 Europe New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Europe New Energy Vehicle Demand List By Application
Table 2020-2025 Europe New Energy Vehicle Key Players Sales List
Table 2020-2025 Europe New Energy Vehicle Key Players Market Share List
Table 2020-2030 Europe New Energy Vehicle Demand List By Type
Table 2020-2025 Europe New Energy Vehicle Price List By Type
Table 2020-2030 Germany New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Germany New Energy Vehicle Import & Export List
Table 2020-2030 France New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 France New Energy Vehicle Import & Export List
Table 2020-2030 United Kingdom New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 United Kingdom New Energy Vehicle Import & Export List
Table 2020-2030 Italy New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Italy New Energy Vehicle Import & Export List
Table 2020-2030 Spain New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Spain New Energy Vehicle Import & Export List
Table 2020-2030 Belgium New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Belgium New Energy Vehicle Import & Export List
Table 2020-2030 Netherlands New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Netherlands New Energy Vehicle Import & Export List
Table 2020-2030 Austria New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Austria New Energy Vehicle Import & Export List
Table 2020-2030 Poland New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Poland New Energy Vehicle Import & Export List
Table 2020-2030 Russia New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Russia New Energy Vehicle Import & Export List
Table 2020-2030 Mea New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Mea New Energy Vehicle Demand List By Application
Table 2020-2025 Mea New Energy Vehicle Key Players Sales List
Table 2020-2025 Mea New Energy Vehicle Key Players Market Share List
Table 2020-2030 Mea New Energy Vehicle Demand List By Type
Table 2020-2025 Mea New Energy Vehicle Price List By Type
Table 2020-2030 Egypt New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Egypt New Energy Vehicle Import & Export List
Table 2020-2030 Israel New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Israel New Energy Vehicle Import & Export List
Table 2020-2030 South Africa New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 South Africa New Energy Vehicle Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries New Energy Vehicle Import & Export List
Table 2020-2030 Turkey New Energy Vehicle Market Size And Market Volume List
Table 2020-2030 Turkey New Energy Vehicle Import & Export List
Table 2020-2025 Global New Energy Vehicle Market Size List By Region
Table 2020-2025 Global New Energy Vehicle Market Size Share List By Region
Table 2020-2025 Global New Energy Vehicle Market Volume List By Region
Table 2020-2025 Global New Energy Vehicle Market Volume Share List By Region
Table 2020-2025 Global New Energy Vehicle Demand List By Application
Table 2020-2025 Global New Energy Vehicle Demand Market Share List By Application
Table 2020-2025 Global New Energy Vehicle Key Vendors Sales List
Table 2020-2025 Global New Energy Vehicle Key Vendors Sales Share List
Table 2020-2025 Global New Energy Vehicle Key Vendors Revenue List
Table 2020-2025 Global New Energy Vehicle Key Vendors Revenue Share List
Table 2020-2025 Global New Energy Vehicle Demand List By Type
Table 2020-2025 Global New Energy Vehicle Demand Market Share List By Type
Table 2020-2025 Regional New Energy Vehicle Price List
Table 2025-2030 Global New Energy Vehicle Market Size List By Region
Table 2025-2030 Global New Energy Vehicle Market Size Share List By Region
Table 2025-2030 Global New Energy Vehicle Market Volume List By Region
Table 2025-2030 Global New Energy Vehicle Market Volume Share List By Region
Table 2025-2030 Global New Energy Vehicle Demand List By Application
Table 2025-2030 Global New Energy Vehicle Demand Market Share List By Application
Table 2025-2030 Global New Energy Vehicle Key Vendors Sales List
Table 2025-2030 Global New Energy Vehicle Key Vendors Sales Share List
Table 2025-2030 Global New Energy Vehicle Key Vendors Revenue List
Table 2025-2030 Global New Energy Vehicle Key Vendors Revenue Share List
Table 2025-2030 Global New Energy Vehicle Demand List By Type
Table 2025-2030 Global New Energy Vehicle Demand Market Share List By Type
Table 2025-2030 New Energy Vehicle Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure New Energy Vehicle Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America New Energy Vehicle Market Size And Cagr
Figure 2020-2030 North America New Energy Vehicle Market Volume And Cagr
Figure 2020-2030 South America New Energy Vehicle Market Size And Cagr
Figure 2020-2030 South America New Energy Vehicle Market Volume And Cagr
Figure 2020-2030 Asia & Pacific New Energy Vehicle Market Size And Cagr
Figure 2020-2030 Asia & Pacific New Energy Vehicle Market Volume And Cagr
Figure 2020-2030 Europe New Energy Vehicle Market Size And Cagr
Figure 2020-2030 Europe New Energy Vehicle Market Volume And Cagr
Figure 2020-2030 Mea New Energy Vehicle Market Size And Cagr
Figure 2020-2030 Mea New Energy Vehicle Market Volume And Cagr
Figure 2020-2025 Global New Energy Vehicle Market Volume And Growth Rate
Figure 2020-2025 Global New Energy Vehicle Market Size And Growth Rate
Figure 2025-2030 Global New Energy Vehicle Market Volume And Growth Rate
Figure 2025-2030 Global New Energy Vehicle Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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