Air Handling Unit Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-04-20 Pages: 93
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Air Handling Unit Market Summary
Introduction to the Air Handling Unit Industry
Air Handling Units (AHUs) are critical components of heating, ventilation, and air conditioning (HVAC) systems, designed to regulate and circulate air to maintain indoor air quality, temperature, and humidity. These units, typically constructed from durable materials like galvanized steel or aluminum, consist of fans, filters, coils, and dampers, enabling precise environmental control in commercial and residential settings. The industry is characterized by a strong emphasis on energy efficiency, driven by global sustainability goals and stringent building regulations. Companies like Carrier, spun off from United Technologies in 2020, and Swegon, which expanded through acquisitions like Samp, Dalair, and Howatherm Klimatechnik in 2022 and 2024, highlight the market’s focus on innovation and consolidation. AHUs are integral to sectors requiring high air quality, such as hospitals and data centers, but face challenges from high maintenance costs and evolving environmental standards, balancing performance with affordability.

Market Size and Growth Forecast
The global air handling unit market is projected to reach USD 6.5 billion to USD 7.0 billion by 2025, with an estimated compound annual growth rate (CAGR) of 2% to 3% through 2030, reflecting steady demand driven by urbanization and regulatory pressures.

Regional Analysis
North America, holding 50% to 60% of the market, expects a growth rate of 1.5% to 2.5%. The U.S. leads with robust demand in commercial sectors like offices and healthcare, supported by green building certifications and retrofitting trends.
Asia Pacific, with 25% to 35% share, anticipates a growth rate of 2.5% to 3.5%. China and India drive growth through rapid urbanization and infrastructure projects, with a focus on energy-efficient HVAC systems.
Europe, accounting for 5% to 15%, projects a growth rate of 1% to 2%. Germany and the UK emphasize sustainable AHUs, aligning with carbon neutrality goals, though growth is tempered by market maturity.
Middle East and Africa, with 3% to 4% share, expect a growth rate of 1.5% to 2.5%. The UAE and Saudi Arabia see demand in tourism-driven construction, with climate-specific cooling solutions gaining traction.
South America, holding 1% to 2%, anticipates a growth rate of 1% to 2%. Brazil’s urban expansion supports commercial AHU use, though economic constraints limit broader adoption.
Application Analysis
Commercial: Occupying 75% to 80%, projected at 2% to 3%, this segment dominates due to demand in offices, hospitals, and retail, with trends toward IoT-enabled units for real-time monitoring.
Residential: Accounting for 20% to 25%, expected at 1.5% to 2.5%, residential AHUs grow with urban housing, focusing on compact, energy-efficient designs for modern homes.

Key Market Players
Carrier: A U.S.-based firm, Carrier specializes in advanced HVAC solutions.
Trane: A U.S. company under Trane Technologies, Trane focuses on energy-efficient AHUs.
Johnson Controls: A U.S. player, Johnson Controls offers integrated HVAC systems.
Rheem: A U.S. firm, Rheem produces AHUs for commercial and residential use.
Daikin: A Japanese company, Daikin develops high-efficiency air handling solutions.
Mitsubishi Electric: A Japanese firm, Mitsubishi Electric serves global HVAC markets.
LG: A South Korean player, LG focuses on smart HVAC technologies.
Lennox: A U.S. company, Lennox caters to diverse air handling needs.
Systemair: A Swedish firm, Systemair emphasizes sustainable AHUs.
Swegon: A Swedish player, Swegon expands through strategic acquisitions.
Dunham-Bush: A U.S. firm, Dunham-Bush provides customized HVAC solutions.
Bosch: A German company, Bosch integrates AHUs with smart building systems.
Fujitsu General: A Japanese firm, Fujitsu General focuses on compact units.
TICA: A Chinese player, TICA serves Asia’s growing HVAC demand.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital and regulatory barriers deter entry, though smaller players can compete in niche markets.
●Threat of Substitutes: Moderate. Alternative HVAC systems like split units compete, but AHUs’ versatility sustains demand in large-scale applications.
●Bargaining Power of Buyers: Moderate to High. Commercial clients negotiate pricing, but specialized needs limit switching.
●Bargaining Power of Suppliers: Moderate. Component suppliers influence costs, but diversified sourcing reduces dependency.
●Competitive Rivalry: High. Established firms like Daikin and Carrier compete on innovation, efficiency, and global reach.

Market Opportunities and Challenges
Opportunities
●Urbanization: Rapid urban growth in Asia Pacific, particularly China, drives demand for AHUs in new commercial and residential buildings.
●Energy Efficiency: Global mandates, like the U.S.’s ENERGY STAR, boost adoption of high-efficiency AHUs, benefiting firms like Trane.
●Smart Buildings: IoT integration, as seen with Johnson Controls, enhances AHU functionality, attracting tech-savvy markets.
●Green Certifications: Europe’s LEED standards encourage sustainable AHUs, supporting players like Swegon in eco-conscious regions.
●Infrastructure Growth: MEA’s tourism projects, especially in the UAE, increase demand for climate-specific AHUs, opening new markets.
●Retrofit Demand: North America’s aging buildings require modern AHUs, creating opportunities for firms like Lennox.
●Health Focus: Post-COVID air quality concerns drive hospital AHU upgrades, favoring companies like Mitsubishi Electric.
Challenges
●High Maintenance Costs: Regular servicing, as required for Carrier units, deters budget-constrained buyers, slowing adoption.
●Regulatory Complexity: Diverse standards across Europe and North America raise compliance costs for firms like Bosch.
●Raw Material Volatility: Fluctuating steel and aluminum prices impact margins, challenging players like Rheem.
●Market Saturation: Mature markets like the U.S. limit growth, with demand tied to replacements rather than new installations.
●Technological Barriers: High R&D costs for smart AHUs strain smaller firms like TICA, favoring larger players.
●Economic Sensitivity: Slowdowns in South America, particularly Brazil, reduce commercial spending, affecting AHU sales.
●Skilled Labor Shortage: Installation and maintenance require expertise, constraining growth in emerging markets like MEA.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Air Handling Unit Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Air Handling Unit by Region
8.2 Import of Air Handling Unit by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Air Handling Unit Market in North America (2020-2030)
9.1 Air Handling Unit Market Size
9.2 Air Handling Unit Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Air Handling Unit Market in South America (2020-2030)
10.1 Air Handling Unit Market Size
10.2 Air Handling Unit Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Air Handling Unit Market in Asia & Pacific (2020-2030)
11.1 Air Handling Unit Market Size
11.2 Air Handling Unit Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Air Handling Unit Market in Europe (2020-2030)
12.1 Air Handling Unit Market Size
12.2 Air Handling Unit Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Air Handling Unit Market in MEA (2020-2030)
13.1 Air Handling Unit Market Size
13.2 Air Handling Unit Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Air Handling Unit Market (2020-2025)
14.1 Air Handling Unit Market Size
14.2 Air Handling Unit Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Air Handling Unit Market Forecast (2025-2030)
15.1 Air Handling Unit Market Size Forecast
15.2 Air Handling Unit Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Carrier
15.1.1 Company Profile
15.1.2 Main Business and Air Handling Unit Information
15.1.3 SWOT Analysis of Carrier
15.1.4 Carrier Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Trane
15.2.1 Company Profile
15.2.2 Main Business and Air Handling Unit Information
15.2.3 SWOT Analysis of Trane
15.2.4 Trane Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Johnson Controls
15.3.1 Company Profile
15.3.2 Main Business and Air Handling Unit Information
15.3.3 SWOT Analysis of Johnson Controls
15.3.4 Johnson Controls Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Rheem
15.4.1 Company Profile
15.4.2 Main Business and Air Handling Unit Information
15.4.3 SWOT Analysis of Rheem
15.4.4 Rheem Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Daikin
15.5.1 Company Profile
15.5.2 Main Business and Air Handling Unit Information
15.5.3 SWOT Analysis of Daikin
15.5.4 Daikin Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Mitsubishi Electric
15.6.1 Company Profile
15.6.2 Main Business and Air Handling Unit Information
15.6.3 SWOT Analysis of Mitsubishi Electric
15.6.4 Mitsubishi Electric Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 LG
15.7.1 Company Profile
15.7.2 Main Business and Air Handling Unit Information
15.7.3 SWOT Analysis of LG
15.7.4 LG Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Lennox
15.8.1 Company Profile
15.8.2 Main Business and Air Handling Unit Information
15.8.3 SWOT Analysis of Lennox
15.8.4 Lennox Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Systemair
15.9.1 Company Profile
15.9.2 Main Business and Air Handling Unit Information
15.9.3 SWOT Analysis of Systemair
15.9.4 Systemair Air Handling Unit Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Air Handling Unit Report
Table Data Sources Of Air Handling Unit Report
Table Major Assumptions Of Air Handling Unit Report
Table Air Handling Unit Classification
Table Air Handling Unit Applications List
Table Drivers Of Air Handling Unit Market
Table Restraints Of Air Handling Unit Market
Table Opportunities Of Air Handling Unit Market
Table Threats Of Air Handling Unit Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Air Handling Unit
Table Cost Structure Analysis Of Air Handling Unit
Table Key End Users List
Table Latest News Of Air Handling Unit Market
Table Merger And Acquisition List
Table Planned/Future Project Of Air Handling Unit Market
Table Policy Of Air Handling Unit Market
Table 2020-2030 Regional Export Of Air Handling Unit
Table 2020-2030 Regional Import Of Air Handling Unit
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Air Handling Unit Market Size And Market Volume List
Table 2020-2030 North America Air Handling Unit Demand List By Application
Table 2020-2025 North America Air Handling Unit Key Players Sales List
Table 2020-2025 North America Air Handling Unit Key Players Market Share List
Table 2020-2030 North America Air Handling Unit Demand List By Type
Table 2020-2025 North America Air Handling Unit Price List By Type
Table 2020-2030 United States Air Handling Unit Market Size And Market Volume List
Table 2020-2030 United States Air Handling Unit Import & Export List
Table 2020-2030 Canada Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Canada Air Handling Unit Import & Export List
Table 2020-2030 Mexico Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Mexico Air Handling Unit Import & Export List
Table 2020-2030 South America Air Handling Unit Market Size And Market Volume List
Table 2020-2030 South America Air Handling Unit Demand List By Application
Table 2020-2025 South America Air Handling Unit Key Players Sales List
Table 2020-2025 South America Air Handling Unit Key Players Market Share List
Table 2020-2030 South America Air Handling Unit Demand List By Type
Table 2020-2025 South America Air Handling Unit Price List By Type
Table 2020-2030 Brazil Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Brazil Air Handling Unit Import & Export List
Table 2020-2030 Argentina Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Argentina Air Handling Unit Import & Export List
Table 2020-2030 Chile Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Chile Air Handling Unit Import & Export List
Table 2020-2030 Peru Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Peru Air Handling Unit Import & Export List
Table 2020-2030 Asia & Pacific Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Air Handling Unit Demand List By Application
Table 2020-2025 Asia & Pacific Air Handling Unit Key Players Sales List
Table 2020-2025 Asia & Pacific Air Handling Unit Key Players Market Share List
Table 2020-2030 Asia & Pacific Air Handling Unit Demand List By Type
Table 2020-2025 Asia & Pacific Air Handling Unit Price List By Type
Table 2020-2030 China Air Handling Unit Market Size And Market Volume List
Table 2020-2030 China Air Handling Unit Import & Export List
Table 2020-2030 India Air Handling Unit Market Size And Market Volume List
Table 2020-2030 India Air Handling Unit Import & Export List
Table 2020-2030 Japan Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Japan Air Handling Unit Import & Export List
Table 2020-2030 South Korea Air Handling Unit Market Size And Market Volume List
Table 2020-2030 South Korea Air Handling Unit Import & Export List
Table 2020-2030 Southeast Asia Air Handling Unit Market Size List
Table 2020-2030 Southeast Asia Air Handling Unit Market Volume List
Table 2020-2030 Southeast Asia Air Handling Unit Import List
Table 2020-2030 Southeast Asia Air Handling Unit Export List
Table 2020-2030 Australia Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Australia Air Handling Unit Import & Export List
Table 2020-2030 Europe Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Europe Air Handling Unit Demand List By Application
Table 2020-2025 Europe Air Handling Unit Key Players Sales List
Table 2020-2025 Europe Air Handling Unit Key Players Market Share List
Table 2020-2030 Europe Air Handling Unit Demand List By Type
Table 2020-2025 Europe Air Handling Unit Price List By Type
Table 2020-2030 Germany Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Germany Air Handling Unit Import & Export List
Table 2020-2030 France Air Handling Unit Market Size And Market Volume List
Table 2020-2030 France Air Handling Unit Import & Export List
Table 2020-2030 United Kingdom Air Handling Unit Market Size And Market Volume List
Table 2020-2030 United Kingdom Air Handling Unit Import & Export List
Table 2020-2030 Italy Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Italy Air Handling Unit Import & Export List
Table 2020-2030 Spain Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Spain Air Handling Unit Import & Export List
Table 2020-2030 Belgium Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Belgium Air Handling Unit Import & Export List
Table 2020-2030 Netherlands Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Netherlands Air Handling Unit Import & Export List
Table 2020-2030 Austria Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Austria Air Handling Unit Import & Export List
Table 2020-2030 Poland Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Poland Air Handling Unit Import & Export List
Table 2020-2030 Russia Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Russia Air Handling Unit Import & Export List
Table 2020-2030 Mea Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Mea Air Handling Unit Demand List By Application
Table 2020-2025 Mea Air Handling Unit Key Players Sales List
Table 2020-2025 Mea Air Handling Unit Key Players Market Share List
Table 2020-2030 Mea Air Handling Unit Demand List By Type
Table 2020-2025 Mea Air Handling Unit Price List By Type
Table 2020-2030 Egypt Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Egypt Air Handling Unit Import & Export List
Table 2020-2030 Israel Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Israel Air Handling Unit Import & Export List
Table 2020-2030 South Africa Air Handling Unit Market Size And Market Volume List
Table 2020-2030 South Africa Air Handling Unit Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Air Handling Unit Import & Export List
Table 2020-2030 Turkey Air Handling Unit Market Size And Market Volume List
Table 2020-2030 Turkey Air Handling Unit Import & Export List
Table 2020-2025 Global Air Handling Unit Market Size List By Region
Table 2020-2025 Global Air Handling Unit Market Size Share List By Region
Table 2020-2025 Global Air Handling Unit Market Volume List By Region
Table 2020-2025 Global Air Handling Unit Market Volume Share List By Region
Table 2020-2025 Global Air Handling Unit Demand List By Application
Table 2020-2025 Global Air Handling Unit Demand Market Share List By Application
Table 2020-2025 Global Air Handling Unit Key Vendors Sales List
Table 2020-2025 Global Air Handling Unit Key Vendors Sales Share List
Table 2020-2025 Global Air Handling Unit Key Vendors Revenue List
Table 2020-2025 Global Air Handling Unit Key Vendors Revenue Share List
Table 2020-2025 Global Air Handling Unit Demand List By Type
Table 2020-2025 Global Air Handling Unit Demand Market Share List By Type
Table 2020-2025 Regional Air Handling Unit Price List
Table 2025-2030 Global Air Handling Unit Market Size List By Region
Table 2025-2030 Global Air Handling Unit Market Size Share List By Region
Table 2025-2030 Global Air Handling Unit Market Volume List By Region
Table 2025-2030 Global Air Handling Unit Market Volume Share List By Region
Table 2025-2030 Global Air Handling Unit Demand List By Application
Table 2025-2030 Global Air Handling Unit Demand Market Share List By Application
Table 2025-2030 Global Air Handling Unit Key Vendors Sales List
Table 2025-2030 Global Air Handling Unit Key Vendors Sales Share List
Table 2025-2030 Global Air Handling Unit Key Vendors Revenue List
Table 2025-2030 Global Air Handling Unit Key Vendors Revenue Share List
Table 2025-2030 Global Air Handling Unit Demand List By Type
Table 2025-2030 Global Air Handling Unit Demand Market Share List By Type
Table 2025-2030 Air Handling Unit Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Air Handling Unit Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Air Handling Unit Market Size And Cagr
Figure 2020-2030 North America Air Handling Unit Market Volume And Cagr
Figure 2020-2030 South America Air Handling Unit Market Size And Cagr
Figure 2020-2030 South America Air Handling Unit Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Air Handling Unit Market Size And Cagr
Figure 2020-2030 Asia & Pacific Air Handling Unit Market Volume And Cagr
Figure 2020-2030 Europe Air Handling Unit Market Size And Cagr
Figure 2020-2030 Europe Air Handling Unit Market Volume And Cagr
Figure 2020-2030 Mea Air Handling Unit Market Size And Cagr
Figure 2020-2030 Mea Air Handling Unit Market Volume And Cagr
Figure 2020-2025 Global Air Handling Unit Market Volume And Growth Rate
Figure 2020-2025 Global Air Handling Unit Market Size And Growth Rate
Figure 2025-2030 Global Air Handling Unit Market Volume And Growth Rate
Figure 2025-2030 Global Air Handling Unit Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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