Styrenated Phenol Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction to the Styrenated Phenol Industry
Styrenated phenol is a chemical antioxidant used primarily in rubber, plastics, and coatings to prevent degradation from heat, oxygen, and UV exposure. Typically added at 0.5 to 3 parts per 100 parts of rubber and 0.01% to 0.5% in plastics like polyethylene, it enhances material durability. The industry is characterized by its niche but critical role in industrial applications, with Synthomer’s 2020 acquisition of OMNOVA Solutions signaling consolidation to strengthen market positions. Demand is tied to rubber and plastic production, particularly in automotive and construction, but faces challenges from environmental regulations and the push for bio-based alternatives, requiring innovation to maintain relevance.
Market Size and Growth Forecast
The global styrenated phenol market is projected to reach USD 85 million to USD 90 million by 2025, with an estimated CAGR of 1% to 2% through 2030, reflecting modest growth in traditional applications.
Regional Analysis
Asia Pacific, holding 55% to 60%, expects a growth rate of 1.5% to 2.5%. China and India lead with robust rubber and plastic industries, driven by automotive and packaging demand.
North America, with 15% to 20% share, anticipates a growth rate of 0.5% to 1.5%. The U.S. sees steady use in tires, though sustainability pressures slow growth.
Europe, accounting for 15% to 25%, projects a growth rate of 0.5% to 1%. Germany’s focus on eco-friendly materials limits traditional phenol use.
Middle East and Africa, with 1% to 2% share, expect a growth rate of 0.5% to 1.5%. The UAE’s construction sector supports coatings demand.
South America, holding 3% to 5%, anticipates a growth rate of 0% to 1%. Brazil’s rubber industry sustains limited growth.
Application Analysis
Rubber: Occupying 55% to 65%, projected at 1% to 2%, dominates in tire production, with trends toward high-performance additives.
Latex: Accounting for 1% to 2%, expected at 0.5% to 1%, used in adhesives, with niche demand.
Plastic: At 10% to 15%, anticipated at 1% to 2%, grows in packaging, focusing on durability.
Surfactant: Occupying 15% to 20%, projected at 1% to 2%, used in industrial cleaners, with steady demand.
Paint Diluent: At 4% to 6%, expected at 0.5% to 1.5%, supports coatings, with eco-friendly trends emerging.
Epoxy Resin: Accounting for 3% to 4%, anticipated at 1% to 2%, used in electronics, with moderate growth.
Others: At 0.5%, projected at 0% to 1%, includes minor applications.
Type Analysis
Di-Styrenated Phenol: Occupying 70% to 75%, projected at 1% to 2%, preferred for rubber due to balanced performance.
Tri-Styrenated Phenol: Accounting for 15% to 20%, expected at 0.5% to 1.5%, used in specialized plastics.
Mono-Styrenated Phenol: At 5% to 10%, anticipated at 0% to 1%, declining due to lower efficacy.
Key Market Players
Lanxess: A German firm, Lanxess produces chemical additives.
SI Group: A U.S. company, SI Group focuses on antioxidants.
Synthomer: A UK player, Synthomer serves rubber markets.
SANKO: A Japanese firm, SANKO specializes in phenols.
NOCIL: An Indian company, NOCIL supports rubber industries.
Kumho Petrochemical: A South Korean player, Kumho produces chemicals.
Kawaguchi Chemical: A Japanese firm, Kawaguchi caters to coatings.
Jilin Jiuxin: A Chinese company, Jiuxin serves domestic markets.
Laiwu Ruiguang: A Chinese player, Ruiguang focuses on additives.
CCP: A Chinese firm, CCP supports industrial applications.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High technical and regulatory barriers limit entry.
●Threat of Substitutes: Moderate. Bio-based antioxidants compete, but performance sustains demand.
●Bargaining Power of Buyers: Moderate. Rubber manufacturers negotiate, but specialized needs limit options.
●Bargaining Power of Suppliers: Moderate to High. Chemical feedstock suppliers influence costs.
●Competitive Rivalry: Moderate. Firms like Lanxess compete on quality and scale.
Market Opportunities and Challenges
Opportunities
●Rubber Demand: Asia’s tire production, led by China, drives phenol use, benefiting NOCIL.
●Plastic Growth: Packaging expansion in India increases additive demand, supporting Synthomer.
●Construction Boom: MEA’s infrastructure projects boost coatings, aiding Kawaguchi Chemical.
●Automotive Recovery: Post-COVID vehicle production supports rubber additives, favoring Kumho.
●Sustainable Innovation: Eco-friendly phenols gain traction in Europe, creating niches for Lanxess.
●Export Markets: China’s chemical exports, led by Jilin Jiuxin, tap global rubber demand.
●Industrial Applications: Surfactant use in cleaners grows steadily, benefiting CCP.
Challenges
●Environmental Regulations: Europe’s REACH rules push bio-based alternatives, challenging SI Group.
●Raw Material Costs: Styrene price volatility impacts margins for SANKO.
●Market Maturity: North America’s stable demand limits growth, pressuring Laiwu Ruiguang.
●Substitute Threat: Bio-antioxidants gain ground, threatening traditional phenols for Synthomer.
●Economic Slowdowns: Reduced industrial output in South America affects NOCIL.
●R&D Costs: Developing green additives strains smaller firms like CCP.
●Supply Chain Risks: Global disruptions impact feedstock availability, hindering Jilin Jiuxin.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Styrenated Phenol Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Styrenated Phenol by Region
8.2 Import of Styrenated Phenol by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Styrenated Phenol Market in North America (2020-2030)
9.1 Styrenated Phenol Market Size
9.2 Styrenated Phenol Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Styrenated Phenol Market in South America (2020-2030)
10.1 Styrenated Phenol Market Size
10.2 Styrenated Phenol Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Styrenated Phenol Market in Asia & Pacific (2020-2030)
11.1 Styrenated Phenol Market Size
11.2 Styrenated Phenol Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Styrenated Phenol Market in Europe (2020-2030)
12.1 Styrenated Phenol Market Size
12.2 Styrenated Phenol Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Styrenated Phenol Market in MEA (2020-2030)
13.1 Styrenated Phenol Market Size
13.2 Styrenated Phenol Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Styrenated Phenol Market (2020-2030)
14.1 Styrenated Phenol Market Size
14.2 Styrenated Phenol Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Styrenated Phenol Market Forecast (2021-2026)
15.1 Styrenated Phenol Market Size Forecast
15.2 Styrenated Phenol Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Lanxess
15.1.1 Company Profile
15.1.2 Main Business and Styrenated Phenol Information
15.1.3 SWOT Analysis of Lanxess
15.1.4 Lanxess Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SI Group
15.2.1 Company Profile
15.2.2 Main Business and Styrenated Phenol Information
15.2.3 SWOT Analysis of SI Group
15.2.4 SI Group Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Synthomer
15.3.1 Company Profile
15.3.2 Main Business and Styrenated Phenol Information
15.3.3 SWOT Analysis of Synthomer
15.3.4 Synthomer Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 SANKO
15.4.1 Company Profile
15.4.2 Main Business and Styrenated Phenol Information
15.4.3 SWOT Analysis of SANKO
15.4.4 SANKO Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NOCIL
15.5.1 Company Profile
15.5.2 Main Business and Styrenated Phenol Information
15.5.3 SWOT Analysis of NOCIL
15.5.4 NOCIL Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Kumho Petrochemical
15.6.1 Company Profile
15.6.2 Main Business and Styrenated Phenol Information
15.6.3 SWOT Analysis of Kumho Petrochemical
15.6.4 Kumho Petrochemical Styrenated Phenol Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Styrenated Phenol Report
Table Data Sources Of Styrenated Phenol Report
Table Major Assumptions Of Styrenated Phenol Report
Table Styrenated Phenol Classification
Table Styrenated Phenol Applications List
Table Drivers Of Styrenated Phenol Market
Table Restraints Of Styrenated Phenol Market
Table Opportunities Of Styrenated Phenol Market
Table Threats Of Styrenated Phenol Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Styrenated Phenol
Table Cost Structure Analysis Of Styrenated Phenol
Table Key End Users List
Table Latest News Of Styrenated Phenol Market
Table Merger And Acquisition List
Table Planned/Future Project Of Styrenated Phenol Market
Table Policy Of Styrenated Phenol Market
Table 2020-2030 Regional Export Of Styrenated Phenol
Table 2020-2030 Regional Import Of Styrenated Phenol
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 North America Styrenated Phenol Demand List By Application
Table 2020-2025 North America Styrenated Phenol Key Players Sales List
Table 2020-2025 North America Styrenated Phenol Key Players Market Share List
Table 2020-2030 North America Styrenated Phenol Demand List By Type
Table 2020-2025 North America Styrenated Phenol Price List By Type
Table 2020-2030 United States Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 United States Styrenated Phenol Import & Export List
Table 2020-2030 Canada Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Canada Styrenated Phenol Import & Export List
Table 2020-2030 Mexico Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Mexico Styrenated Phenol Import & Export List
Table 2020-2030 South America Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 South America Styrenated Phenol Demand List By Application
Table 2020-2025 South America Styrenated Phenol Key Players Sales List
Table 2020-2025 South America Styrenated Phenol Key Players Market Share List
Table 2020-2030 South America Styrenated Phenol Demand List By Type
Table 2020-2025 South America Styrenated Phenol Price List By Type
Table 2020-2030 Brazil Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Brazil Styrenated Phenol Import & Export List
Table 2020-2030 Argentina Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Argentina Styrenated Phenol Import & Export List
Table 2020-2030 Chile Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Chile Styrenated Phenol Import & Export List
Table 2020-2030 Peru Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Peru Styrenated Phenol Import & Export List
Table 2020-2030 Asia & Pacific Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Styrenated Phenol Demand List By Application
Table 2020-2025 Asia & Pacific Styrenated Phenol Key Players Sales List
Table 2020-2025 Asia & Pacific Styrenated Phenol Key Players Market Share List
Table 2020-2030 Asia & Pacific Styrenated Phenol Demand List By Type
Table 2020-2025 Asia & Pacific Styrenated Phenol Price List By Type
Table 2020-2030 China Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 China Styrenated Phenol Import & Export List
Table 2020-2030 India Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 India Styrenated Phenol Import & Export List
Table 2020-2030 Japan Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Japan Styrenated Phenol Import & Export List
Table 2020-2030 South Korea Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 South Korea Styrenated Phenol Import & Export List
Table 2020-2030 Southeast Asia Styrenated Phenol Market Size List
Table 2020-2030 Southeast Asia Styrenated Phenol Market Volume List
Table 2020-2030 Southeast Asia Styrenated Phenol Import List
Table 2020-2030 Southeast Asia Styrenated Phenol Export List
Table 2020-2030 Australia Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Australia Styrenated Phenol Import & Export List
Table 2020-2030 Europe Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Europe Styrenated Phenol Demand List By Application
Table 2020-2025 Europe Styrenated Phenol Key Players Sales List
Table 2020-2025 Europe Styrenated Phenol Key Players Market Share List
Table 2020-2030 Europe Styrenated Phenol Demand List By Type
Table 2020-2025 Europe Styrenated Phenol Price List By Type
Table 2020-2030 Germany Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Germany Styrenated Phenol Import & Export List
Table 2020-2030 France Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 France Styrenated Phenol Import & Export List
Table 2020-2030 United Kingdom Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 United Kingdom Styrenated Phenol Import & Export List
Table 2020-2030 Italy Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Italy Styrenated Phenol Import & Export List
Table 2020-2030 Spain Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Spain Styrenated Phenol Import & Export List
Table 2020-2030 Belgium Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Belgium Styrenated Phenol Import & Export List
Table 2020-2030 Netherlands Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Netherlands Styrenated Phenol Import & Export List
Table 2020-2030 Austria Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Austria Styrenated Phenol Import & Export List
Table 2020-2030 Poland Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Poland Styrenated Phenol Import & Export List
Table 2020-2030 Russia Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Russia Styrenated Phenol Import & Export List
Table 2020-2030 Mea Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Mea Styrenated Phenol Demand List By Application
Table 2020-2025 Mea Styrenated Phenol Key Players Sales List
Table 2020-2025 Mea Styrenated Phenol Key Players Market Share List
Table 2020-2030 Mea Styrenated Phenol Demand List By Type
Table 2020-2025 Mea Styrenated Phenol Price List By Type
Table 2020-2030 Egypt Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Egypt Styrenated Phenol Import & Export List
Table 2020-2030 Israel Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Israel Styrenated Phenol Import & Export List
Table 2020-2030 South Africa Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 South Africa Styrenated Phenol Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Styrenated Phenol Import & Export List
Table 2020-2030 Turkey Styrenated Phenol Market Size And Market Volume List
Table 2020-2030 Turkey Styrenated Phenol Import & Export List
Table 2020-2025 Global Styrenated Phenol Market Size List By Region
Table 2020-2025 Global Styrenated Phenol Market Size Share List By Region
Table 2020-2025 Global Styrenated Phenol Market Volume List By Region
Table 2020-2025 Global Styrenated Phenol Market Volume Share List By Region
Table 2020-2025 Global Styrenated Phenol Demand List By Application
Table 2020-2025 Global Styrenated Phenol Demand Market Share List By Application
Table 2020-2025 Global Styrenated Phenol Capacity List
Table 2020-2025 Global Styrenated Phenol Key Vendors Capacity Share List
Table 2020-2025 Global Styrenated Phenol Key Vendors Production List
Table 2020-2025 Global Styrenated Phenol Key Vendors Production Share List
Table 2020-2025 Global Styrenated Phenol Key Vendors Production Value List
Table 2020-2025 Global Styrenated Phenol Key Vendors Production Value Share List
Table 2020-2025 Global Styrenated Phenol Demand List By Type
Table 2020-2025 Global Styrenated Phenol Demand Market Share List By Type
Table 2020-2025 Regional Styrenated Phenol Price List
Table 2025-2030 Global Styrenated Phenol Market Size List By Region
Table 2025-2030 Global Styrenated Phenol Market Size Share List By Region
Table 2025-2030 Global Styrenated Phenol Market Volume List By Region
Table 2025-2030 Global Styrenated Phenol Market Volume Share List By Region
Table 2025-2030 Global Styrenated Phenol Demand List By Application
Table 2025-2030 Global Styrenated Phenol Demand Market Share List By Application
Table 2025-2030 Global Styrenated Phenol Capacity List
Table 2025-2030 Global Styrenated Phenol Key Vendors Capacity Share List
Table 2025-2030 Global Styrenated Phenol Key Vendors Production List
Table 2025-2030 Global Styrenated Phenol Key Vendors Production Share List
Table 2025-2030 Global Styrenated Phenol Key Vendors Production Value List
Table 2025-2030 Global Styrenated Phenol Key Vendors Production Value Share List
Table 2025-2030 Global Styrenated Phenol Demand List By Type
Table 2025-2030 Global Styrenated Phenol Demand Market Share List By Type
Table 2025-2030 Styrenated Phenol Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Styrenated Phenol Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Styrenated Phenol Market Size And Cagr
Figure 2020-2030 North America Styrenated Phenol Market Volume And Cagr
Figure 2020-2030 South America Styrenated Phenol Market Size And Cagr
Figure 2020-2030 South America Styrenated Phenol Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Styrenated Phenol Market Size And Cagr
Figure 2020-2030 Asia & Pacific Styrenated Phenol Market Volume And Cagr
Figure 2020-2030 Europe Styrenated Phenol Market Size And Cagr
Figure 2020-2030 Europe Styrenated Phenol Market Volume And Cagr
Figure 2020-2030 Mea Styrenated Phenol Market Size And Cagr
Figure 2020-2030 Mea Styrenated Phenol Market Volume And Cagr
Figure 2020-2025 Global Styrenated Phenol Capacity Production And Growth Rate
Figure 2020-2025 Global Styrenated Phenol Production Value And Growth Rate
Figure 2025-2030 Global Styrenated Phenol Capacity Production And Growth Rate
Figure 2025-2030 Global Styrenated Phenol Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |