Chronic Inflammatory Disease Drugs Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type
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Introduction to the Chronic Inflammatory Disease Drugs Industry
Chronic inflammatory disease drugs target conditions like rheumatoid arthritis (18 million global cases in 2019), psoriatic arthritis (112 per 100,000), asthma (300 million), COPD (390 million), systemic lupus erythematosus (7.79 million in 2020), and inflammatory bowel disease (6-8 million). The industry is characterized by its focus on biologics and small-molecule therapies to manage debilitating symptoms and improve quality of life. Prevalence varies, with psoriatic arthritis ranging from 0.01% in Asia to 0.19% in Europe, and COPD as the third leading cause of death globally, claiming over 3 million lives annually. The market thrives on innovation from companies like AbbVie and Pfizer but faces challenges from high R&D costs, biosimilar competition, and access disparities in low-income regions.
Market Size and Growth Forecast
The global chronic inflammatory disease drugs market is projected to reach USD 110 billion to USD 120 billion by 2025, with an estimated CAGR of 5% to 7% through 2030, driven by rising disease prevalence and therapeutic advancements.
Regional Analysis
North America expects a growth rate of 4.5% to 6.5%, with the U.S. leading due to advanced healthcare and high COPD and IBD prevalence.
Europe anticipates a growth rate of 5% to 7%, with Germany and the UK driven by psoriatic arthritis and asthma treatment demand.
Asia Pacific projects a growth rate of 5.5% to 7.5%, with China and India addressing growing asthma and lupus cases.
Latin America expects a growth rate of 4% to 6%, with Brazil focusing on IBD therapies.
Middle East and Africa anticipate a growth rate of 3.5% to 5.5%, with COPD treatment needs in urban areas.
Application Analysis
Rheumatoid Arthritis: Projected at 5% to 7%, biologics dominate, with trends toward personalized therapies.
Asthma/COPD: Expected at 4.5% to 6.5%, inhalers and biologics grow with rising air pollution.
IBD: Anticipated at 5.5% to 7.5%, oral therapies gain traction for convenience.
Lupus/PsA: Projected at 4% to 6%, targeted therapies expand with increasing diagnosis rates.
Key Market Players
AbbVie: A U.S. firm, AbbVie develops therapies for arthritis and IBD.
Pfizer: A U.S. company, Pfizer focuses on inflammatory disease drugs.
Eli Lilly: A U.S. player, Lilly targets autoimmune conditions.
Takeda: A Japanese firm, Takeda specializes in IBD treatments.
Johnson & Johnson: A U.S. giant, J&J offers biologics for arthritis.
ABIVAX SA: A French company, ABIVAX explores novel inflammatory therapies.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High R&D costs and regulatory hurdles deter entry.
●Threat of Substitutes: Moderate. Biosimilars challenge branded drugs, but efficacy sustains demand.
●Bargaining Power of Buyers: Moderate. Payers negotiate, but unmet needs limit leverage.
●Bargaining Power of Suppliers: Low to Moderate. API suppliers have limited control.
●Competitive Rivalry: High. Giants like AbbVie compete on innovation and pricing.
Market Opportunities and Challenges
Opportunities
●Rising Prevalence: Growing lupus (8.18 million by 2025) and IBD cases globally drive demand, particularly in Asia Pacific.
●Biologic Innovation: New biologics from firms like Eli Lilly improve outcomes, expanding treatment options for arthritis and asthma.
●Personalized Medicine: Advances in genomics enable targeted therapies, boosting efficacy for PsA and lupus in Europe.
●Emerging Markets: Healthcare investments in India and Latin America increase access to COPD and IBD drugs, supporting market growth.
●Pipeline Expansion: Companies like ABIVAX develop novel small molecules, addressing unmet needs in IBD and lupus.
●Health Awareness: Global campaigns on asthma and COPD encourage early diagnosis, increasing drug uptake in MEA.
●Combination Therapies: Integrating biologics and oral drugs enhances treatment for complex diseases, attracting investment.
Challenges
●Biosimilar Competition: Cheaper alternatives threaten branded drugs, pressuring firms like Pfizer in North America.
●High Costs: Expensive biologics limit access in low-income regions, challenging market penetration in Africa.
●Regulatory Delays: Stringent approvals in Europe slow new drug launches, impacting firms like Takeda.
●Side Effect Risks: Long-term use concerns, particularly for biologics, require ongoing safety studies, affecting trust.
●Patent Expiries: Blockbuster drugs losing exclusivity, like AbbVie’s, face revenue declines, intensifying competition.
●Healthcare Disparities: Limited infrastructure in Latin America restricts drug distribution, hindering growth.
●R&D Costs: High investment needs for novel therapies strain smaller players like ABIVAX, slowing innovation.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Chronic Inflammatory Disease Drugs Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Chronic Inflammatory Disease Drugs by Region
8.2 Import of Chronic Inflammatory Disease Drugs by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Chronic Inflammatory Disease Drugs Market in North America (2020-2030)
9.1 Chronic Inflammatory Disease Drugs Market Size
9.2 Chronic Inflammatory Disease Drugs Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Chronic Inflammatory Disease Drugs Market in South America (2020-2030)
10.1 Chronic Inflammatory Disease Drugs Market Size
10.2 Chronic Inflammatory Disease Drugs Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Chronic Inflammatory Disease Drugs Market in Asia & Pacific (2020-2030)
11.1 Chronic Inflammatory Disease Drugs Market Size
11.2 Chronic Inflammatory Disease Drugs Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Chronic Inflammatory Disease Drugs Market in Europe (2020-2030)
12.1 Chronic Inflammatory Disease Drugs Market Size
12.2 Chronic Inflammatory Disease Drugs Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Chronic Inflammatory Disease Drugs Market in MEA (2020-2030)
13.1 Chronic Inflammatory Disease Drugs Market Size
13.2 Chronic Inflammatory Disease Drugs Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Chronic Inflammatory Disease Drugs Market (2020-2025)
14.1 Chronic Inflammatory Disease Drugs Market Size
14.2 Chronic Inflammatory Disease Drugs Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Chronic Inflammatory Disease Drugs Market Forecast (2025-2030)
15.1 Chronic Inflammatory Disease Drugs Market Size Forecast
15.2 Chronic Inflammatory Disease Drugs Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 AbbVie
15.1.1 Company Profile
15.1.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.1.3 SWOT Analysis of AbbVie
15.1.4 AbbVie Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Pfizer
15.2.1 Company Profile
15.2.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.2.3 SWOT Analysis of Pfizer
15.2.4 Pfizer Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Eli Lilly
15.3.1 Company Profile
15.3.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.3.3 SWOT Analysis of Eli Lilly
15.3.4 Eli Lilly Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Takeda
15.4.1 Company Profile
15.4.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.4.3 SWOT Analysis of Takeda
15.4.4 Takeda Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Johnson & Johnson
15.5.1 Company Profile
15.5.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.5.3 SWOT Analysis of Johnson & Johnson
15.5.4 Johnson & Johnson Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 ABIVAX SA
15.6.1 Company Profile
15.6.2 Main Business and Chronic Inflammatory Disease Drugs Information
15.6.3 SWOT Analysis of ABIVAX SA
15.6.4 ABIVAX SA Chronic Inflammatory Disease Drugs Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Chronic Inflammatory Disease Drugs Report
Table Data Sources Of Chronic Inflammatory Disease Drugs Report
Table Major Assumptions Of Chronic Inflammatory Disease Drugs Report
Table Chronic Inflammatory Disease Drugs Classification
Table Chronic Inflammatory Disease Drugs Applications List
Table Drivers Of Chronic Inflammatory Disease Drugs Market
Table Restraints Of Chronic Inflammatory Disease Drugs Market
Table Opportunities Of Chronic Inflammatory Disease Drugs Market
Table Threats Of Chronic Inflammatory Disease Drugs Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Chronic Inflammatory Disease Drugs
Table Cost Structure Analysis Of Chronic Inflammatory Disease Drugs
Table Key End Users List
Table Latest News Of Chronic Inflammatory Disease Drugs Market
Table Merger And Acquisition List
Table Planned/Future Project Of Chronic Inflammatory Disease Drugs Market
Table Policy Of Chronic Inflammatory Disease Drugs Market
Table 2020-2030 Regional Export Of Chronic Inflammatory Disease Drugs
Table 2020-2030 Regional Import Of Chronic Inflammatory Disease Drugs
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 North America Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 North America Chronic Inflammatory Disease Drugs Key Players Sales List
Table 2020-2025 North America Chronic Inflammatory Disease Drugs Key Players Market Share List
Table 2020-2030 North America Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 North America Chronic Inflammatory Disease Drugs Price List By Type
Table 2020-2030 United States Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 United States Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Canada Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Canada Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Mexico Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Mexico Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 South America Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 South America Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 South America Chronic Inflammatory Disease Drugs Key Players Sales List
Table 2020-2025 South America Chronic Inflammatory Disease Drugs Key Players Market Share List
Table 2020-2030 South America Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 South America Chronic Inflammatory Disease Drugs Price List By Type
Table 2020-2030 Brazil Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Brazil Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Argentina Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Argentina Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Chile Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Chile Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Peru Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Peru Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Asia & Pacific Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 Asia & Pacific Chronic Inflammatory Disease Drugs Key Players Sales List
Table 2020-2025 Asia & Pacific Chronic Inflammatory Disease Drugs Key Players Market Share List
Table 2020-2030 Asia & Pacific Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 Asia & Pacific Chronic Inflammatory Disease Drugs Price List By Type
Table 2020-2030 China Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 China Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 India Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 India Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Japan Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Japan Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 South Korea Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 South Korea Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Southeast Asia Chronic Inflammatory Disease Drugs Market Size List
Table 2020-2030 Southeast Asia Chronic Inflammatory Disease Drugs Market Volume List
Table 2020-2030 Southeast Asia Chronic Inflammatory Disease Drugs Import List
Table 2020-2030 Southeast Asia Chronic Inflammatory Disease Drugs Export List
Table 2020-2030 Australia Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Australia Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Europe Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Europe Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 Europe Chronic Inflammatory Disease Drugs Key Players Sales List
Table 2020-2025 Europe Chronic Inflammatory Disease Drugs Key Players Market Share List
Table 2020-2030 Europe Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 Europe Chronic Inflammatory Disease Drugs Price List By Type
Table 2020-2030 Germany Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Germany Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 France Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 France Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 United Kingdom Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 United Kingdom Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Italy Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Italy Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Spain Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Spain Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Belgium Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Belgium Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Netherlands Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Netherlands Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Austria Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Austria Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Poland Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Poland Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Russia Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Russia Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Mea Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Mea Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 Mea Chronic Inflammatory Disease Drugs Key Players Sales List
Table 2020-2025 Mea Chronic Inflammatory Disease Drugs Key Players Market Share List
Table 2020-2030 Mea Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 Mea Chronic Inflammatory Disease Drugs Price List By Type
Table 2020-2030 Egypt Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Egypt Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Israel Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Israel Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 South Africa Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 South Africa Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2030 Turkey Chronic Inflammatory Disease Drugs Market Size And Market Volume List
Table 2020-2030 Turkey Chronic Inflammatory Disease Drugs Import & Export List
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Market Size List By Region
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Market Size Share List By Region
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Market Volume List By Region
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Market Volume Share List By Region
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Demand List By Application
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Demand Market Share List By Application
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Key Vendors Sales List
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Key Vendors Sales Share List
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Key Vendors Revenue List
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Key Vendors Revenue Share List
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Demand List By Type
Table 2020-2025 Global Chronic Inflammatory Disease Drugs Demand Market Share List By Type
Table 2020-2025 Regional Chronic Inflammatory Disease Drugs Price List
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Market Size List By Region
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Market Size Share List By Region
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Market Volume List By Region
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Market Volume Share List By Region
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Demand List By Application
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Demand Market Share List By Application
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Key Vendors Sales List
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Key Vendors Sales Share List
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Key Vendors Revenue List
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Key Vendors Revenue Share List
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Demand List By Type
Table 2025-2030 Global Chronic Inflammatory Disease Drugs Demand Market Share List By Type
Table 2025-2030 Chronic Inflammatory Disease Drugs Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Chronic Inflammatory Disease Drugs Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Chronic Inflammatory Disease Drugs Market Size And Cagr
Figure 2020-2030 North America Chronic Inflammatory Disease Drugs Market Volume And Cagr
Figure 2020-2030 South America Chronic Inflammatory Disease Drugs Market Size And Cagr
Figure 2020-2030 South America Chronic Inflammatory Disease Drugs Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Chronic Inflammatory Disease Drugs Market Size And Cagr
Figure 2020-2030 Asia & Pacific Chronic Inflammatory Disease Drugs Market Volume And Cagr
Figure 2020-2030 Europe Chronic Inflammatory Disease Drugs Market Size And Cagr
Figure 2020-2030 Europe Chronic Inflammatory Disease Drugs Market Volume And Cagr
Figure 2020-2030 Mea Chronic Inflammatory Disease Drugs Market Size And Cagr
Figure 2020-2030 Mea Chronic Inflammatory Disease Drugs Market Volume And Cagr
Figure 2020-2025 Global Chronic Inflammatory Disease Drugs Market Volume And Growth Rate
Figure 2020-2025 Global Chronic Inflammatory Disease Drugs Market Size And Growth Rate
Figure 2025-2030 Global Chronic Inflammatory Disease Drugs Market Volume And Growth Rate
Figure 2025-2030 Global Chronic Inflammatory Disease Drugs Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |