Inkjet Tablet Printing System Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Inkjet Tablet Printing Systems are advanced machines used to print high-resolution identifiers, logos, or batch codes directly onto pharmaceutical and biological tablets, ensuring traceability and brand protection. These systems leverage precise inkjet technology to meet regulatory requirements for drug identification while maintaining production efficiency. The market is characterized by its niche role in pharmaceutical manufacturing, driven by anti-counterfeiting measures, personalized medicine trends, and automation advancements. Key trends include the adoption of high-speed printing, integration with smart manufacturing, and eco-friendly ink formulations to align with sustainability goals.
Market Size and Growth Forecast
The global Inkjet Tablet Printing System market was valued at USD 210 million to USD 380 million in 2024, with an estimated CAGR of 5.0% to 7.0% from 2025 to 2030, driven by regulatory compliance and pharmaceutical growth.
Regional Analysis
North America grows at 4.5% to 6.5%, with the United States leading due to its pharmaceutical hub; trends focus on anti-counterfeiting technologies.
Europe achieves a growth rate of 5.0% to 7.0%, driven by Germany and Switzerland; trends emphasize precision printing for generics.
Asia Pacific sees a growth rate of 5.5% to 7.5%, led by Japan and China; trends highlight cost-effective automation in drug production.
The Rest of the World records a growth rate of 4.5% to 6.5%, with India emerging; trends center on export-driven pharmaceutical growth.
Application Analysis
Pharmaceutical Company expands at 5.0% to 7.0%; it relies on printing systems for compliance and branding, with trends favoring high-throughput solutions.
Biological Company grows at 5.5% to 7.5%; it uses systems for specialized biologics, with trends emphasizing precision for small-batch production.
Key Market Players
SCREEN, based in Kyoto, Japan, specializes in printing technologies, offering inkjet systems with high-resolution capabilities for pharmaceutical applications.
Ikegami, headquartered in Tokyo, Japan, focuses on precision equipment, providing tablet printing systems tailored for regulatory compliance.
Mutual Corporation, from Tokyo, Japan, designs printing solutions for drug manufacturing, emphasizing reliability and speed.
Viswill, based in Osaka, Japan, excels in tablet inspection and printing, offering systems for quality assurance in pharmaceuticals.
R.W. Hartnett, located in Philadelphia, Pennsylvania, USA, crafts printing machines for tablets, prioritizing durability and customization.
Qualicaps, headquartered in Yamatokoriyama, Japan, integrates printing with capsule manufacturing, serving global drug markets.
Ackley Machine, based in Moorestown, New Jersey, USA, specializes in tablet printing, offering systems for high-volume production.
Ace Technologies, from Mumbai, India, provides cost-effective printing solutions, catering to emerging pharmaceutical markets.
Porter’s Five Forces Analysis
●The threat of new entrants is moderate; high technical expertise and regulatory hurdles deter entry, but growth attracts innovators.
●The threat of substitutes is low; alternative printing methods like laser engraving lack inkjet’s flexibility for tablets.
●Buyer power is moderate; pharmaceutical firms demand precision, but large players influence pricing.
●Supplier power is moderate; specialized inks and components create dependency, with suppliers holding some leverage.
●Competitive rivalry is high; firms differentiate through speed, precision, and eco-friendly innovations.
Market Opportunities and Challenges
Opportunities
●Stricter global drug identification regulations drive system adoption.
●Growth in personalized medicine increases demand for flexible printing solutions.
●Emerging markets offer opportunities with expanding pharmaceutical production.
Challenges
●High system costs limit adoption by smaller manufacturers.
●Complex regulatory approvals delay market entry for new technologies.
●Sustainability pressures require eco-friendly ink development.
Merger and Acquisition News
In 2024, SDPS acquired the Agfa Onset Grizzly X2 HS Flatbed Inkjet Printer, enhancing its high-speed printing capabilities. This acquisition indirectly boosts the tablet printing market by advancing inkjet technology, potentially enabling faster, more precise systems for pharmaceutical applications.
In 2024, Heidelberg’s acquisition of Gallus paves a digital future, strengthening its digital printing portfolio. This move enhances tablet printing by integrating advanced digital inkjet technologies, improving customization and efficiency.
In 2024, AstroNova acquired Mtex NS, bolstering its industrial printing expertise. This acquisition supports tablet printing by introducing high-performance inkjet solutions, fostering innovation in compact, high-quality systems.
Growth Trend Analysis
The Inkjet Tablet Printing System market is poised for growth, supported by technological advancements and regulatory demands. Canon’s launch of the imagePROGRAF PRO-310 inkjet printer in 2024 enhances printing precision, potentially influencing tablet printing system designs. Roland DG’s TrueVIS Printer, launched in 2024, offers unparalleled image quality and productivity, setting a benchmark for high-resolution printing applicable to pharmaceuticals. These developments align with a projected CAGR of 5.0% to 7.0% through 2030, driven by anti-counterfeiting needs and pharmaceutical expansion.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Inkjet Tablet Printing System Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Inkjet Tablet Printing System by Region
8.2 Import of Inkjet Tablet Printing System by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Inkjet Tablet Printing System Market in North America (2020-2030)
9.1 Inkjet Tablet Printing System Market Size
9.2 Inkjet Tablet Printing System Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Inkjet Tablet Printing System Market in South America (2020-2030)
10.1 Inkjet Tablet Printing System Market Size
10.2 Inkjet Tablet Printing System Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Inkjet Tablet Printing System Market in Asia & Pacific (2020-2030)
11.1 Inkjet Tablet Printing System Market Size
11.2 Inkjet Tablet Printing System Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Inkjet Tablet Printing System Market in Europe (2020-2030)
12.1 Inkjet Tablet Printing System Market Size
12.2 Inkjet Tablet Printing System Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Inkjet Tablet Printing System Market in MEA (2020-2030)
13.1 Inkjet Tablet Printing System Market Size
13.2 Inkjet Tablet Printing System Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Inkjet Tablet Printing System Market (2020-2025)
14.1 Inkjet Tablet Printing System Market Size
14.2 Inkjet Tablet Printing System Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Inkjet Tablet Printing System Market Forecast (2025-2030)
15.1 Inkjet Tablet Printing System Market Size Forecast
15.2 Inkjet Tablet Printing System Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 SCREEN
15.1.1 Company Profile
15.1.2 Main Business and Inkjet Tablet Printing System Information
15.1.3 SWOT Analysis of SCREEN
15.1.4 SCREEN Inkjet Tablet Printing System Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Ikegami
15.2.1 Company Profile
15.2.2 Main Business and Inkjet Tablet Printing System Information
15.2.3 SWOT Analysis of Ikegami
15.2.4 Ikegami Inkjet Tablet Printing System Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Mutual Corporation
15.3.1 Company Profile
15.3.2 Main Business and Inkjet Tablet Printing System Information
15.3.3 SWOT Analysis of Mutual Corporation
15.3.4 Mutual Corporation Inkjet Tablet Printing System Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Viswill
15.4.1 Company Profile
15.4.2 Main Business and Inkjet Tablet Printing System Information
15.4.3 SWOT Analysis of Viswill
15.4.4 Viswill Inkjet Tablet Printing System Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 R.W. Hartnett
15.5.1 Company Profile
15.5.2 Main Business and Inkjet Tablet Printing System Information
15.5.3 SWOT Analysis of R.W. Hartnett
15.5.4 R.W. Hartnett Inkjet Tablet Printing System Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Inkjet Tablet Printing System Report
Table Data Sources Of Inkjet Tablet Printing System Report
Table Major Assumptions Of Inkjet Tablet Printing System Report
Table Inkjet Tablet Printing System Classification
Table Inkjet Tablet Printing System Applications List
Table Drivers Of Inkjet Tablet Printing System Market
Table Restraints Of Inkjet Tablet Printing System Market
Table Opportunities Of Inkjet Tablet Printing System Market
Table Threats Of Inkjet Tablet Printing System Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Inkjet Tablet Printing System
Table Cost Structure Analysis Of Inkjet Tablet Printing System
Table Key End Users List
Table Latest News Of Inkjet Tablet Printing System Market
Table Merger And Acquisition List
Table Planned/Future Project Of Inkjet Tablet Printing System Market
Table Policy Of Inkjet Tablet Printing System Market
Table 2020-2030 Regional Export Of Inkjet Tablet Printing System
Table 2020-2030 Regional Import Of Inkjet Tablet Printing System
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 North America Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 North America Inkjet Tablet Printing System Key Players Sales List
Table 2020-2025 North America Inkjet Tablet Printing System Key Players Market Share List
Table 2020-2030 North America Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 North America Inkjet Tablet Printing System Price List By Type
Table 2020-2030 United States Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 United States Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Canada Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Canada Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Mexico Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Mexico Inkjet Tablet Printing System Import & Export List
Table 2020-2030 South America Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 South America Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 South America Inkjet Tablet Printing System Key Players Sales List
Table 2020-2025 South America Inkjet Tablet Printing System Key Players Market Share List
Table 2020-2030 South America Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 South America Inkjet Tablet Printing System Price List By Type
Table 2020-2030 Brazil Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Brazil Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Argentina Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Argentina Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Chile Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Chile Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Peru Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Peru Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Asia & Pacific Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 Asia & Pacific Inkjet Tablet Printing System Key Players Sales List
Table 2020-2025 Asia & Pacific Inkjet Tablet Printing System Key Players Market Share List
Table 2020-2030 Asia & Pacific Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 Asia & Pacific Inkjet Tablet Printing System Price List By Type
Table 2020-2030 China Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 China Inkjet Tablet Printing System Import & Export List
Table 2020-2030 India Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 India Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Japan Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Japan Inkjet Tablet Printing System Import & Export List
Table 2020-2030 South Korea Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 South Korea Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Southeast Asia Inkjet Tablet Printing System Market Size List
Table 2020-2030 Southeast Asia Inkjet Tablet Printing System Market Volume List
Table 2020-2030 Southeast Asia Inkjet Tablet Printing System Import List
Table 2020-2030 Southeast Asia Inkjet Tablet Printing System Export List
Table 2020-2030 Australia Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Australia Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Europe Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Europe Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 Europe Inkjet Tablet Printing System Key Players Sales List
Table 2020-2025 Europe Inkjet Tablet Printing System Key Players Market Share List
Table 2020-2030 Europe Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 Europe Inkjet Tablet Printing System Price List By Type
Table 2020-2030 Germany Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Germany Inkjet Tablet Printing System Import & Export List
Table 2020-2030 France Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 France Inkjet Tablet Printing System Import & Export List
Table 2020-2030 United Kingdom Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 United Kingdom Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Italy Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Italy Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Spain Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Spain Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Belgium Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Belgium Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Netherlands Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Netherlands Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Austria Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Austria Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Poland Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Poland Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Russia Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Russia Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Mea Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Mea Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 Mea Inkjet Tablet Printing System Key Players Sales List
Table 2020-2025 Mea Inkjet Tablet Printing System Key Players Market Share List
Table 2020-2030 Mea Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 Mea Inkjet Tablet Printing System Price List By Type
Table 2020-2030 Egypt Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Egypt Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Israel Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Israel Inkjet Tablet Printing System Import & Export List
Table 2020-2030 South Africa Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 South Africa Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Inkjet Tablet Printing System Import & Export List
Table 2020-2030 Turkey Inkjet Tablet Printing System Market Size And Market Volume List
Table 2020-2030 Turkey Inkjet Tablet Printing System Import & Export List
Table 2020-2025 Global Inkjet Tablet Printing System Market Size List By Region
Table 2020-2025 Global Inkjet Tablet Printing System Market Size Share List By Region
Table 2020-2025 Global Inkjet Tablet Printing System Market Volume List By Region
Table 2020-2025 Global Inkjet Tablet Printing System Market Volume Share List By Region
Table 2020-2025 Global Inkjet Tablet Printing System Demand List By Application
Table 2020-2025 Global Inkjet Tablet Printing System Demand Market Share List By Application
Table 2020-2025 Global Inkjet Tablet Printing System Key Vendors Sales List
Table 2020-2025 Global Inkjet Tablet Printing System Key Vendors Sales Share List
Table 2020-2025 Global Inkjet Tablet Printing System Key Vendors Revenue List
Table 2020-2025 Global Inkjet Tablet Printing System Key Vendors Revenue Share List
Table 2020-2025 Global Inkjet Tablet Printing System Demand List By Type
Table 2020-2025 Global Inkjet Tablet Printing System Demand Market Share List By Type
Table 2020-2025 Regional Inkjet Tablet Printing System Price List
Table 2025-2030 Global Inkjet Tablet Printing System Market Size List By Region
Table 2025-2030 Global Inkjet Tablet Printing System Market Size Share List By Region
Table 2025-2030 Global Inkjet Tablet Printing System Market Volume List By Region
Table 2025-2030 Global Inkjet Tablet Printing System Market Volume Share List By Region
Table 2025-2030 Global Inkjet Tablet Printing System Demand List By Application
Table 2025-2030 Global Inkjet Tablet Printing System Demand Market Share List By Application
Table 2025-2030 Global Inkjet Tablet Printing System Key Vendors Sales List
Table 2025-2030 Global Inkjet Tablet Printing System Key Vendors Sales Share List
Table 2025-2030 Global Inkjet Tablet Printing System Key Vendors Revenue List
Table 2025-2030 Global Inkjet Tablet Printing System Key Vendors Revenue Share List
Table 2025-2030 Global Inkjet Tablet Printing System Demand List By Type
Table 2025-2030 Global Inkjet Tablet Printing System Demand Market Share List By Type
Table 2025-2030 Inkjet Tablet Printing System Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Inkjet Tablet Printing System Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Inkjet Tablet Printing System Market Size And Cagr
Figure 2020-2030 North America Inkjet Tablet Printing System Market Volume And Cagr
Figure 2020-2030 South America Inkjet Tablet Printing System Market Size And Cagr
Figure 2020-2030 South America Inkjet Tablet Printing System Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Inkjet Tablet Printing System Market Size And Cagr
Figure 2020-2030 Asia & Pacific Inkjet Tablet Printing System Market Volume And Cagr
Figure 2020-2030 Europe Inkjet Tablet Printing System Market Size And Cagr
Figure 2020-2030 Europe Inkjet Tablet Printing System Market Volume And Cagr
Figure 2020-2030 Mea Inkjet Tablet Printing System Market Size And Cagr
Figure 2020-2030 Mea Inkjet Tablet Printing System Market Volume And Cagr
Figure 2020-2025 Global Inkjet Tablet Printing System Market Volume And Growth Rate
Figure 2020-2025 Global Inkjet Tablet Printing System Market Size And Growth Rate
Figure 2025-2030 Global Inkjet Tablet Printing System Market Volume And Growth Rate
Figure 2025-2030 Global Inkjet Tablet Printing System Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |