Polarized Image Sensor Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Polarized Image Sensors capture light polarization data, enhancing imaging in machine vision, autonomous driving, medical imaging, and environmental monitoring. These sensors, available as CCD and CMOS types, improve contrast and reduce glare, critical for precision applications. The market is characterized by its role in advanced imaging, driven by rising automation, AI integration, and demand for high-resolution sensors. Trends include miniaturized sensors, integration with AI algorithms, and expanded use in consumer electronics and automotive industries.
Market Size and Growth Forecast
The global Polarized Image Sensor market was valued at USD 63–96 million in 2024, with an estimated CAGR of 7.0%–9.0% from 2025 to 2030, fueled by imaging technology advancements and automation growth.
Regional Analysis
North America grows at 6.5%–8.5%; the U.S. leads due to advanced automotive and medical imaging sectors, with trends focusing on AI-integrated sensors.
Asia Pacific achieves 7.5%–9.5% growth; China, Japan, and South Korea drive demand through massive electronics and automotive production, emphasizing miniaturized sensors.
Europe records 6.3%–8.3% growth; Germany and the UK are key markets, with trends toward sustainable sensor production.
Rest of the World grows at 6.0%–8.0%; Brazil and India show potential, with trends centering on cost-effective solutions.
Application Analysis
Machine Vision expands at 7.3%–9.3%; it relies on sensors for industrial automation, with trends favoring high-resolution imaging.
Autonomous Driving grows at 7.5%–9.5%; it uses sensors for navigation, emphasizing AI integration.
Medical Imaging rises at 6.8%–8.8%; it supports diagnostics, with trends focusing on portable sensors.
Environmental Monitoring increases at 6.5%–8.5%; it aids climate analysis, emphasizing durable designs.
Others grow at 6.0%–8.0%; this includes consumer electronics, with trends exploring compact sensors.
Type Analysis
CCD Image Sensor expands at 6.5%–8.5%; it offers high sensitivity, with trends focusing on medical applications.
CMOS Image Sensor grows at 7.3%–9.3%; it ensures low power consumption, emphasizing automotive uses.
Key Market Players
Sony, based in Tokyo, Japan, is a leader in polarized image sensors, offering products like the IMX250 for machine vision. Sony focuses on AI integration and is expanding in China.
Samsung Semiconductor, headquartered in Suwon, South Korea, provides CMOS sensors for autonomous driving, known for high resolution. Samsung invests in miniaturization and is targeting Europe.
SK Hynix, based in Icheon, South Korea, supplies sensors for electronics, emphasizing low power consumption. SK Hynix is developing AI-driven sensors and targeting North America.
Hamamatsu, from Hamamatsu, Japan, offers CCD sensors for medical imaging, known for sensitivity. Hamamatsu invests in durable designs and is growing in Asia.
Teledyne Technologies, headquartered in Thousand Oaks, California, USA, provides sensors for environmental monitoring, focusing on precision. Teledyne is integrating AI and targeting Europe.
Photonic Lattice, based in Sendai, Japan, supplies polarized sensors for machine vision, emphasizing high contrast. Photonic Lattice is developing compact sensors and targeting India.
Metalenz, from Boston, Massachusetts, USA, offers meta-optics-based sensors for consumer electronics, known for compactness. Metalenz is integrating AI and targeting Asia.
OmniVision Technologies, headquartered in Santa Clara, California, USA, provides CMOS sensors for automotive uses, focusing on low power. OmniVision is developing high-resolution sensors and targeting China.
Emergent Vision Technologies, based in Port Coquitlam, Canada, offers sensors for machine vision, launching the Eros camera in 2024. Emergent is integrating AI and targeting Europe.
Alkeria, from Pisa, Italy, supplies sensors for industrial automation, emphasizing high resolution. Alkeria is developing compact designs and targeting Latin America.
Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high R&D and technical expertise deter entry, but imaging demand attracts niche players.
● The threat of substitutes is moderate; traditional sensors compete, but polarized sensors’ precision retains preference.
● Buyer power is moderate; industries demand advanced features, but large manufacturers can negotiate pricing.
● Supplier power is low; materials like silicon are widely available, reducing supplier leverage.
● Competitive rivalry is high; firms differentiate through AI integration, miniaturization, and affordability.
Market Opportunities and Challenges
Opportunities
● Rising automation and autonomous driving drive demand for polarized sensors.
● AI-integrated and miniaturized sensors enhance imaging capabilities and market growth.
● Emerging markets offer expansion as electronics production grows in Asia and Africa.
Challenges
● High costs of advanced sensors limit adoption in cost-sensitive applications.
● Regulatory scrutiny on sensor safety increases production costs.
● Intense competition pressures pricing for branded sensors.
Growth Trend Analysis
The Polarized Image Sensor market is experiencing rapid growth, driven by advancements in imaging and automation. Zeiss’ sale of its automated inspection business in 2024 refocuses industry efforts on specialized sensors, boosting polarized sensor demand. Excelitas Technologies’ launch of the PCO sCMOS camera in 2024 enhances photon-counting sensitivity, supporting medical imaging. Emergent Vision Technologies’ Eros camera, launched in 2024, introduces low-power 10GigE capabilities for machine vision. LUCID’s dual extended-head Phoenix camera, launched in 2024, supports autonomous driving, aligning with a projected CAGR of 7.0%–9.0% through 2030.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Polarized Image Sensor Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Polarized Image Sensor by Region
8.2 Import of Polarized Image Sensor by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Polarized Image Sensor Market in North America (2020-2030)
9.1 Polarized Image Sensor Market Size
9.2 Polarized Image Sensor Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Polarized Image Sensor Market in South America (2020-2030)
10.1 Polarized Image Sensor Market Size
10.2 Polarized Image Sensor Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Polarized Image Sensor Market in Asia & Pacific (2020-2030)
11.1 Polarized Image Sensor Market Size
11.2 Polarized Image Sensor Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Polarized Image Sensor Market in Europe (2020-2030)
12.1 Polarized Image Sensor Market Size
12.2 Polarized Image Sensor Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Polarized Image Sensor Market in MEA (2020-2030)
13.1 Polarized Image Sensor Market Size
13.2 Polarized Image Sensor Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Polarized Image Sensor Market (2020-2025)
14.1 Polarized Image Sensor Market Size
14.2 Polarized Image Sensor Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Polarized Image Sensor Market Forecast (2025-2030)
15.1 Polarized Image Sensor Market Size Forecast
15.2 Polarized Image Sensor Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Sony
15.1.1 Company Profile
15.1.2 Main Business and Polarized Image Sensor Information
15.1.3 SWOT Analysis of Sony
15.1.4 Sony Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Samsung Semiconductor
15.2.1 Company Profile
15.2.2 Main Business and Polarized Image Sensor Information
15.2.3 SWOT Analysis of Samsung Semiconductor
15.2.4 Samsung Semiconductor Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 SK Hynix
15.3.1 Company Profile
15.3.2 Main Business and Polarized Image Sensor Information
15.3.3 SWOT Analysis of SK Hynix
15.3.4 SK Hynix Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Hamamatsu
15.4.1 Company Profile
15.4.2 Main Business and Polarized Image Sensor Information
15.4.3 SWOT Analysis of Hamamatsu
15.4.4 Hamamatsu Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Teledyne Technologies
15.5.1 Company Profile
15.5.2 Main Business and Polarized Image Sensor Information
15.5.3 SWOT Analysis of Teledyne Technologies
15.5.4 Teledyne Technologies Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Photonic Lattice
15.6.1 Company Profile
15.6.2 Main Business and Polarized Image Sensor Information
15.6.3 SWOT Analysis of Photonic Lattice
15.6.4 Photonic Lattice Polarized Image Sensor Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Polarized Image Sensor Report
Table Data Sources Of Polarized Image Sensor Report
Table Major Assumptions Of Polarized Image Sensor Report
Table Polarized Image Sensor Classification
Table Polarized Image Sensor Applications List
Table Drivers Of Polarized Image Sensor Market
Table Restraints Of Polarized Image Sensor Market
Table Opportunities Of Polarized Image Sensor Market
Table Threats Of Polarized Image Sensor Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Polarized Image Sensor
Table Cost Structure Analysis Of Polarized Image Sensor
Table Key End Users List
Table Latest News Of Polarized Image Sensor Market
Table Merger And Acquisition List
Table Planned/Future Project Of Polarized Image Sensor Market
Table Policy Of Polarized Image Sensor Market
Table 2020-2030 Regional Export Of Polarized Image Sensor
Table 2020-2030 Regional Import Of Polarized Image Sensor
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 North America Polarized Image Sensor Demand List By Application
Table 2020-2025 North America Polarized Image Sensor Key Players Sales List
Table 2020-2025 North America Polarized Image Sensor Key Players Market Share List
Table 2020-2030 North America Polarized Image Sensor Demand List By Type
Table 2020-2025 North America Polarized Image Sensor Price List By Type
Table 2020-2030 United States Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 United States Polarized Image Sensor Import & Export List
Table 2020-2030 Canada Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Canada Polarized Image Sensor Import & Export List
Table 2020-2030 Mexico Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Mexico Polarized Image Sensor Import & Export List
Table 2020-2030 South America Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 South America Polarized Image Sensor Demand List By Application
Table 2020-2025 South America Polarized Image Sensor Key Players Sales List
Table 2020-2025 South America Polarized Image Sensor Key Players Market Share List
Table 2020-2030 South America Polarized Image Sensor Demand List By Type
Table 2020-2025 South America Polarized Image Sensor Price List By Type
Table 2020-2030 Brazil Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Brazil Polarized Image Sensor Import & Export List
Table 2020-2030 Argentina Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Argentina Polarized Image Sensor Import & Export List
Table 2020-2030 Chile Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Chile Polarized Image Sensor Import & Export List
Table 2020-2030 Peru Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Peru Polarized Image Sensor Import & Export List
Table 2020-2030 Asia & Pacific Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Polarized Image Sensor Demand List By Application
Table 2020-2025 Asia & Pacific Polarized Image Sensor Key Players Sales List
Table 2020-2025 Asia & Pacific Polarized Image Sensor Key Players Market Share List
Table 2020-2030 Asia & Pacific Polarized Image Sensor Demand List By Type
Table 2020-2025 Asia & Pacific Polarized Image Sensor Price List By Type
Table 2020-2030 China Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 China Polarized Image Sensor Import & Export List
Table 2020-2030 India Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 India Polarized Image Sensor Import & Export List
Table 2020-2030 Japan Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Japan Polarized Image Sensor Import & Export List
Table 2020-2030 South Korea Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 South Korea Polarized Image Sensor Import & Export List
Table 2020-2030 Southeast Asia Polarized Image Sensor Market Size List
Table 2020-2030 Southeast Asia Polarized Image Sensor Market Volume List
Table 2020-2030 Southeast Asia Polarized Image Sensor Import List
Table 2020-2030 Southeast Asia Polarized Image Sensor Export List
Table 2020-2030 Australia Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Australia Polarized Image Sensor Import & Export List
Table 2020-2030 Europe Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Europe Polarized Image Sensor Demand List By Application
Table 2020-2025 Europe Polarized Image Sensor Key Players Sales List
Table 2020-2025 Europe Polarized Image Sensor Key Players Market Share List
Table 2020-2030 Europe Polarized Image Sensor Demand List By Type
Table 2020-2025 Europe Polarized Image Sensor Price List By Type
Table 2020-2030 Germany Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Germany Polarized Image Sensor Import & Export List
Table 2020-2030 France Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 France Polarized Image Sensor Import & Export List
Table 2020-2030 United Kingdom Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 United Kingdom Polarized Image Sensor Import & Export List
Table 2020-2030 Italy Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Italy Polarized Image Sensor Import & Export List
Table 2020-2030 Spain Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Spain Polarized Image Sensor Import & Export List
Table 2020-2030 Belgium Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Belgium Polarized Image Sensor Import & Export List
Table 2020-2030 Netherlands Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Netherlands Polarized Image Sensor Import & Export List
Table 2020-2030 Austria Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Austria Polarized Image Sensor Import & Export List
Table 2020-2030 Poland Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Poland Polarized Image Sensor Import & Export List
Table 2020-2030 Russia Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Russia Polarized Image Sensor Import & Export List
Table 2020-2030 Mea Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Mea Polarized Image Sensor Demand List By Application
Table 2020-2025 Mea Polarized Image Sensor Key Players Sales List
Table 2020-2025 Mea Polarized Image Sensor Key Players Market Share List
Table 2020-2030 Mea Polarized Image Sensor Demand List By Type
Table 2020-2025 Mea Polarized Image Sensor Price List By Type
Table 2020-2030 Egypt Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Egypt Polarized Image Sensor Import & Export List
Table 2020-2030 Israel Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Israel Polarized Image Sensor Import & Export List
Table 2020-2030 South Africa Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 South Africa Polarized Image Sensor Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Polarized Image Sensor Import & Export List
Table 2020-2030 Turkey Polarized Image Sensor Market Size And Market Volume List
Table 2020-2030 Turkey Polarized Image Sensor Import & Export List
Table 2020-2025 Global Polarized Image Sensor Market Size List By Region
Table 2020-2025 Global Polarized Image Sensor Market Size Share List By Region
Table 2020-2025 Global Polarized Image Sensor Market Volume List By Region
Table 2020-2025 Global Polarized Image Sensor Market Volume Share List By Region
Table 2020-2025 Global Polarized Image Sensor Demand List By Application
Table 2020-2025 Global Polarized Image Sensor Demand Market Share List By Application
Table 2020-2025 Global Polarized Image Sensor Key Vendors Sales List
Table 2020-2025 Global Polarized Image Sensor Key Vendors Sales Share List
Table 2020-2025 Global Polarized Image Sensor Key Vendors Revenue List
Table 2020-2025 Global Polarized Image Sensor Key Vendors Revenue Share List
Table 2020-2025 Global Polarized Image Sensor Demand List By Type
Table 2020-2025 Global Polarized Image Sensor Demand Market Share List By Type
Table 2020-2025 Regional Polarized Image Sensor Price List
Table 2025-2030 Global Polarized Image Sensor Market Size List By Region
Table 2025-2030 Global Polarized Image Sensor Market Size Share List By Region
Table 2025-2030 Global Polarized Image Sensor Market Volume List By Region
Table 2025-2030 Global Polarized Image Sensor Market Volume Share List By Region
Table 2025-2030 Global Polarized Image Sensor Demand List By Application
Table 2025-2030 Global Polarized Image Sensor Demand Market Share List By Application
Table 2025-2030 Global Polarized Image Sensor Key Vendors Sales List
Table 2025-2030 Global Polarized Image Sensor Key Vendors Sales Share List
Table 2025-2030 Global Polarized Image Sensor Key Vendors Revenue List
Table 2025-2030 Global Polarized Image Sensor Key Vendors Revenue Share List
Table 2025-2030 Global Polarized Image Sensor Demand List By Type
Table 2025-2030 Global Polarized Image Sensor Demand Market Share List By Type
Table 2025-2030 Polarized Image Sensor Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Polarized Image Sensor Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Polarized Image Sensor Market Size And Cagr
Figure 2020-2030 North America Polarized Image Sensor Market Volume And Cagr
Figure 2020-2030 South America Polarized Image Sensor Market Size And Cagr
Figure 2020-2030 South America Polarized Image Sensor Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Polarized Image Sensor Market Size And Cagr
Figure 2020-2030 Asia & Pacific Polarized Image Sensor Market Volume And Cagr
Figure 2020-2030 Europe Polarized Image Sensor Market Size And Cagr
Figure 2020-2030 Europe Polarized Image Sensor Market Volume And Cagr
Figure 2020-2030 Mea Polarized Image Sensor Market Size And Cagr
Figure 2020-2030 Mea Polarized Image Sensor Market Volume And Cagr
Figure 2020-2025 Global Polarized Image Sensor Market Volume And Growth Rate
Figure 2020-2025 Global Polarized Image Sensor Market Size And Growth Rate
Figure 2025-2030 Global Polarized Image Sensor Market Volume And Growth Rate
Figure 2025-2030 Global Polarized Image Sensor Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |