Sodium Propionate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 105
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Sodium Propionate Market Summary

Introduction
Sodium Propionate is a globally recognized preservative, approved by the World Health Organization (WHO) and the United Nations Food and Agriculture Organization (FAO) for its safety and efficacy in food and feed applications. It effectively inhibits mold and bacterial growth, making it a cornerstone in extending the shelf life of bakery goods, dairy products, and processed foods, as well as preventing spoilage in animal feed. The Sodium Propionate industry operates within the specialty chemicals sector, fueled by demand from food processing and livestock sectors. The market is competitive, with prominent players like Kerry Group, Shandong Tongtai Weirun Food Technology Co. Ltd., and JIANGSU MUPRO IFT CORP. leading through innovation and production capacity.
China dominates as the largest producer and exporter, with facilities such as JIANGSU MUPRO IFT CORP.’s 5,000-ton plant, yet it relies heavily on U.S.-sourced propionic acid. In 2024, China’s Ministry of Commerce imposed a 43.5% anti-dumping tariff on U.S. propionic acid imports, a move complicated by escalating U.S.-China trade tensions under the Trump administration. This introduces significant uncertainty into global supply and pricing. The Sodium Propionate market is projected to reach USD 40-80 million by 2025, with a CAGR of 2.5%-4.5% through 2030, driven by food safety and feed preservation needs, though moderated by trade barriers and competition from substitutes like potassium sorbate and sodium benzoate.

Market Size and Growth Forecast
The Sodium Propionate market is anticipated to achieve a valuation of USD 40-80 million by 2025, with a CAGR ranging from 2.5% to 4.5% from 2025 to 2030. Growth is propelled by rising demand for food preservatives in bakery, dairy, and processed foods, alongside expanding use in animal feed to enhance livestock health. Consumer awareness of food safety and the need for longer shelf life further support market expansion. However, growth is tempered by trade disruptions, including the 43.5% tariff on U.S. propionic acid, and competition from alternative preservatives. The forecast indicates a stable market with moderate growth, balancing demand with supply chain and competitive challenges.

Regional Analysis
The Sodium Propionate market exhibits regional variations influenced by production, consumption, and trade dynamics.
● Asia-Pacific: Growth is estimated at 3.0%-5.0%. China leads production with capacities like Shandong Sanxu’s 4,000-ton facility (split evenly between food and feed grades) launched in late 2024. Trends focus on capacity expansion and diversification of raw material sources to mitigate the impact of the 43.5% tariff on U.S. propionic acid.
● North America: Growth ranges from 2.0%-4.0%. The United States drives demand in food and feed applications, with trends emphasizing clean-label preservatives and regulatory compliance under FDA standards.
● Europe: Growth is projected at 2.5%-4.5%. Germany and France are key markets, with trends leaning toward sustainable production and adherence to EU food safety regulations.
● Rest of the World: Growth is estimated at 1.5%-3.5%. Emerging markets in Latin America and Africa show potential, driven by food processing and livestock growth, with trends toward localized production.

Application Analysis
Sodium Propionate serves multiple applications, each with unique growth patterns and trends.
● Food Preservative: Growth is estimated at 3.0%-5.0%. This segment dominates, driven by its role in bakery and dairy preservation. Trends include clean-label formulations to meet consumer preferences for natural and safe ingredients.
● Feed: Growth ranges from 2.5%-4.5%. Used to prevent mold and support animal health, this segment benefits from livestock sector growth. Trends focus on improving feed efficiency and sustainability.
● Others: Growth is projected at 2.0%-4.0%. Niche uses in pharmaceuticals and other industries maintain modest growth, with trends tied to antimicrobial innovations.

Key Market Players
The Sodium Propionate market features key producers shaping its competitive landscape.
Kerry Group: A global leader, Kerry supplies Sodium Propionate for food applications, focusing on innovation and quality.
Shandong Tongtai Weirun Food Technology Co. Ltd.: Operates a 500-ton facility, targeting food and feed markets with a regional focus.
Eton Food Co. Ltd: Expanded capacity to 6,000 tons in 2024, serving both domestic and international demand.
Shandong Sanxu Food Technology Co. Ltd: Launched a 4,000-ton facility in late 2024, split between 2,000 tons for food-grade and 2,000 tons for feed-grade Sodium Propionate.
Lianyungang Tongyuan Biotechnology Co. Ltd: Operates a 500-ton facility, supporting food and feed preservative demand.
JIANGSU MUPRO IFT CORP.: Leads with a 5,000-ton capacity, emphasizing cost efficiency and export markets.
Shandong Luhu Biotechnology Co. Ltd: Supplies Sodium Propionate for food and feed, prioritizing quality.
Dawei Bio-engineering Co. Ltd: Provides specialty chemicals, including preservatives, for various applications.
Lianyungang Shuren Kechuang Food Additive Co. Ltd.: Serves regional markets with food-grade additives.
Wuxi Yasuda Chemical Co. Ltd.: Focuses on cost-effective production for export markets.

Porter’s Five Forces Analysis
The competitive landscape is shaped by:
● Threat of New Entrants: Low to Moderate. High capital and regulatory barriers deter new entrants, though niche opportunities exist in emerging markets.
● Bargaining Power of Suppliers: Moderate to High. U.S. propionic acid suppliers wield influence due to the 43.5% tariff, impacting production costs.
● Bargaining Power of Buyers: Moderate. Buyers in food and feed sectors demand quality but face limited supplier options, balancing their leverage.
● Threat of Substitutes: Moderate. Alternatives like potassium sorbate and sodium benzoate compete, though Sodium Propionate’s efficacy sustains its market position.
● Industry Rivalry: High. Competition among Kerry, JIANGSU MUPRO, and other producers focuses on quality, capacity, and pricing, intensified by trade uncertainties.

Market Opportunities and Challenges
Opportunities
● Increasing demand for clean-label preservatives aligns with consumer health trends, boosting Sodium Propionate’s use in food.
● Growth in livestock farming in emerging markets enhances feed preservative demand.
● Capacity expansions, such as Shandong Sanxu’s 4,000-ton facility, improve supply resilience.

Challenges
● Trade tariffs and supply chain disruptions, particularly the 43.5% duty on U.S. propionic acid, threaten cost stability.
● Competition from alternative preservatives like potassium sorbate limits market share.
● Regulatory compliance costs in food and feed applications increase operational burdens.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Sodium Propionate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Sodium Propionate by Region
8.2 Import of Sodium Propionate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Sodium Propionate Market in North America (2020-2030)
9.1 Sodium Propionate Market Size
9.2 Sodium Propionate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Sodium Propionate Market in South America (2020-2030)
10.1 Sodium Propionate Market Size
10.2 Sodium Propionate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Sodium Propionate Market in Asia & Pacific (2020-2030)
11.1 Sodium Propionate Market Size
11.2 Sodium Propionate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Sodium Propionate Market in Europe (2020-2030)
12.1 Sodium Propionate Market Size
12.2 Sodium Propionate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Sodium Propionate Market in MEA (2020-2030)
13.1 Sodium Propionate Market Size
13.2 Sodium Propionate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Sodium Propionate Market (2020-2030)
14.1 Sodium Propionate Market Size
14.2 Sodium Propionate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Sodium Propionate Market Forecast (2021-2026)
15.1 Sodium Propionate Market Size Forecast
15.2 Sodium Propionate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Kerry Group
15.1.1 Company Profile
15.1.2 Main Business and Sodium Propionate Information
15.1.3 SWOT Analysis of Kerry Group
15.1.4 Kerry Group Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Shandong Tongtai Weirun Food Technology Co. Ltd.
15.2.1 Company Profile
15.2.2 Main Business and Sodium Propionate Information
15.2.3 SWOT Analysis of Shandong Tongtai Weirun Food Technology Co. Ltd.
15.2.4 Shandong Tongtai Weirun Food Technology Co. Ltd. Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Eton Food Co. Ltd
15.3.1 Company Profile
15.3.2 Main Business and Sodium Propionate Information
15.3.3 SWOT Analysis of Eton Food Co. Ltd
15.3.4 Eton Food Co. Ltd Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Shandong Sanxu Food Technology Co. Ltd
15.4.1 Company Profile
15.4.2 Main Business and Sodium Propionate Information
15.4.3 SWOT Analysis of Shandong Sanxu Food Technology Co. Ltd
15.4.4 Shandong Sanxu Food Technology Co. Ltd Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Lianyungang Tongyuan Biotechnology Co. Ltd
15.5.1 Company Profile
15.5.2 Main Business and Sodium Propionate Information
15.5.3 SWOT Analysis of Lianyungang Tongyuan Biotechnology Co. Ltd
15.5.4 Lianyungang Tongyuan Biotechnology Co. Ltd Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 JIANGSU MUPRO IFT CORP.
15.6.1 Company Profile
15.6.2 Main Business and Sodium Propionate Information
15.6.3 SWOT Analysis of JIANGSU MUPRO IFT CORP.
15.6.4 JIANGSU MUPRO IFT CORP. Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Shandong Luhu Biotechnology Co. Ltd
15.7.1 Company Profile
15.7.2 Main Business and Sodium Propionate Information
15.7.3 SWOT Analysis of Shandong Luhu Biotechnology Co. Ltd
15.7.4 Shandong Luhu Biotechnology Co. Ltd Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Dawei Bio-engineering Co. Ltd
15.8.1 Company Profile
15.8.2 Main Business and Sodium Propionate Information
15.8.3 SWOT Analysis of Dawei Bio-engineering Co. Ltd
15.8.4 Dawei Bio-engineering Co. Ltd Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Lianyungang Shuren Kechuang Food Additive Co. Ltd.
15.9.1 Company Profile
15.9.2 Main Business and Sodium Propionate Information
15.9.3 SWOT Analysis of Lianyungang Shuren Kechuang Food Additive Co. Ltd.
15.9.4 Lianyungang Shuren Kechuang Food Additive Co. Ltd. Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Wuxi Yasuda Chemical Co. Ltd.
15.10.1 Company Profile
15.10.2 Main Business and Sodium Propionate Information
15.10.3 SWOT Analysis of Wuxi Yasuda Chemical Co. Ltd.
15.10.4 Wuxi Yasuda Chemical Co. Ltd. Sodium Propionate Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Sodium Propionate Report
Table Data Sources Of Sodium Propionate Report
Table Major Assumptions Of Sodium Propionate Report
Table Sodium Propionate Classification
Table Sodium Propionate Applications List
Table Drivers Of Sodium Propionate Market
Table Restraints Of Sodium Propionate Market
Table Opportunities Of Sodium Propionate Market
Table Threats Of Sodium Propionate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Sodium Propionate
Table Cost Structure Analysis Of Sodium Propionate
Table Key End Users List
Table Latest News Of Sodium Propionate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Sodium Propionate Market
Table Policy Of Sodium Propionate Market
Table 2020-2030 Regional Export Of Sodium Propionate
Table 2020-2030 Regional Import Of Sodium Propionate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Sodium Propionate Market Size And Market Volume List
Table 2020-2030 North America Sodium Propionate Demand List By Application
Table 2020-2025 North America Sodium Propionate Key Players Sales List
Table 2020-2025 North America Sodium Propionate Key Players Market Share List
Table 2020-2030 North America Sodium Propionate Demand List By Type
Table 2020-2025 North America Sodium Propionate Price List By Type
Table 2020-2030 United States Sodium Propionate Market Size And Market Volume List
Table 2020-2030 United States Sodium Propionate Import & Export List
Table 2020-2030 Canada Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Canada Sodium Propionate Import & Export List
Table 2020-2030 Mexico Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Mexico Sodium Propionate Import & Export List
Table 2020-2030 South America Sodium Propionate Market Size And Market Volume List
Table 2020-2030 South America Sodium Propionate Demand List By Application
Table 2020-2025 South America Sodium Propionate Key Players Sales List
Table 2020-2025 South America Sodium Propionate Key Players Market Share List
Table 2020-2030 South America Sodium Propionate Demand List By Type
Table 2020-2025 South America Sodium Propionate Price List By Type
Table 2020-2030 Brazil Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Brazil Sodium Propionate Import & Export List
Table 2020-2030 Argentina Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Argentina Sodium Propionate Import & Export List
Table 2020-2030 Chile Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Chile Sodium Propionate Import & Export List
Table 2020-2030 Peru Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Peru Sodium Propionate Import & Export List
Table 2020-2030 Asia & Pacific Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Sodium Propionate Demand List By Application
Table 2020-2025 Asia & Pacific Sodium Propionate Key Players Sales List
Table 2020-2025 Asia & Pacific Sodium Propionate Key Players Market Share List
Table 2020-2030 Asia & Pacific Sodium Propionate Demand List By Type
Table 2020-2025 Asia & Pacific Sodium Propionate Price List By Type
Table 2020-2030 China Sodium Propionate Market Size And Market Volume List
Table 2020-2030 China Sodium Propionate Import & Export List
Table 2020-2030 India Sodium Propionate Market Size And Market Volume List
Table 2020-2030 India Sodium Propionate Import & Export List
Table 2020-2030 Japan Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Japan Sodium Propionate Import & Export List
Table 2020-2030 South Korea Sodium Propionate Market Size And Market Volume List
Table 2020-2030 South Korea Sodium Propionate Import & Export List
Table 2020-2030 Southeast Asia Sodium Propionate Market Size List
Table 2020-2030 Southeast Asia Sodium Propionate Market Volume List
Table 2020-2030 Southeast Asia Sodium Propionate Import List
Table 2020-2030 Southeast Asia Sodium Propionate Export List
Table 2020-2030 Australia Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Australia Sodium Propionate Import & Export List
Table 2020-2030 Europe Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Europe Sodium Propionate Demand List By Application
Table 2020-2025 Europe Sodium Propionate Key Players Sales List
Table 2020-2025 Europe Sodium Propionate Key Players Market Share List
Table 2020-2030 Europe Sodium Propionate Demand List By Type
Table 2020-2025 Europe Sodium Propionate Price List By Type
Table 2020-2030 Germany Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Germany Sodium Propionate Import & Export List
Table 2020-2030 France Sodium Propionate Market Size And Market Volume List
Table 2020-2030 France Sodium Propionate Import & Export List
Table 2020-2030 United Kingdom Sodium Propionate Market Size And Market Volume List
Table 2020-2030 United Kingdom Sodium Propionate Import & Export List
Table 2020-2030 Italy Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Italy Sodium Propionate Import & Export List
Table 2020-2030 Spain Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Spain Sodium Propionate Import & Export List
Table 2020-2030 Belgium Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Belgium Sodium Propionate Import & Export List
Table 2020-2030 Netherlands Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Netherlands Sodium Propionate Import & Export List
Table 2020-2030 Austria Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Austria Sodium Propionate Import & Export List
Table 2020-2030 Poland Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Poland Sodium Propionate Import & Export List
Table 2020-2030 Russia Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Russia Sodium Propionate Import & Export List
Table 2020-2030 Mea Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Mea Sodium Propionate Demand List By Application
Table 2020-2025 Mea Sodium Propionate Key Players Sales List
Table 2020-2025 Mea Sodium Propionate Key Players Market Share List
Table 2020-2030 Mea Sodium Propionate Demand List By Type
Table 2020-2025 Mea Sodium Propionate Price List By Type
Table 2020-2030 Egypt Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Egypt Sodium Propionate Import & Export List
Table 2020-2030 Israel Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Israel Sodium Propionate Import & Export List
Table 2020-2030 South Africa Sodium Propionate Market Size And Market Volume List
Table 2020-2030 South Africa Sodium Propionate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Sodium Propionate Import & Export List
Table 2020-2030 Turkey Sodium Propionate Market Size And Market Volume List
Table 2020-2030 Turkey Sodium Propionate Import & Export List
Table 2020-2025 Global Sodium Propionate Market Size List By Region
Table 2020-2025 Global Sodium Propionate Market Size Share List By Region
Table 2020-2025 Global Sodium Propionate Market Volume List By Region
Table 2020-2025 Global Sodium Propionate Market Volume Share List By Region
Table 2020-2025 Global Sodium Propionate Demand List By Application
Table 2020-2025 Global Sodium Propionate Demand Market Share List By Application
Table 2020-2025 Global Sodium Propionate Capacity List
Table 2020-2025 Global Sodium Propionate Key Vendors Capacity Share List
Table 2020-2025 Global Sodium Propionate Key Vendors Production List
Table 2020-2025 Global Sodium Propionate Key Vendors Production Share List
Table 2020-2025 Global Sodium Propionate Key Vendors Production Value List
Table 2020-2025 Global Sodium Propionate Key Vendors Production Value Share List
Table 2020-2025 Global Sodium Propionate Demand List By Type
Table 2020-2025 Global Sodium Propionate Demand Market Share List By Type
Table 2020-2025 Regional Sodium Propionate Price List
Table 2025-2030 Global Sodium Propionate Market Size List By Region
Table 2025-2030 Global Sodium Propionate Market Size Share List By Region
Table 2025-2030 Global Sodium Propionate Market Volume List By Region
Table 2025-2030 Global Sodium Propionate Market Volume Share List By Region
Table 2025-2030 Global Sodium Propionate Demand List By Application
Table 2025-2030 Global Sodium Propionate Demand Market Share List By Application
Table 2025-2030 Global Sodium Propionate Capacity List
Table 2025-2030 Global Sodium Propionate Key Vendors Capacity Share List
Table 2025-2030 Global Sodium Propionate Key Vendors Production List
Table 2025-2030 Global Sodium Propionate Key Vendors Production Share List
Table 2025-2030 Global Sodium Propionate Key Vendors Production Value List
Table 2025-2030 Global Sodium Propionate Key Vendors Production Value Share List
Table 2025-2030 Global Sodium Propionate Demand List By Type
Table 2025-2030 Global Sodium Propionate Demand Market Share List By Type
Table 2025-2030 Sodium Propionate Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Sodium Propionate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Sodium Propionate Market Size And Cagr
Figure 2020-2030 North America Sodium Propionate Market Volume And Cagr
Figure 2020-2030 South America Sodium Propionate Market Size And Cagr
Figure 2020-2030 South America Sodium Propionate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Sodium Propionate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Sodium Propionate Market Volume And Cagr
Figure 2020-2030 Europe Sodium Propionate Market Size And Cagr
Figure 2020-2030 Europe Sodium Propionate Market Volume And Cagr
Figure 2020-2030 Mea Sodium Propionate Market Size And Cagr
Figure 2020-2030 Mea Sodium Propionate Market Volume And Cagr
Figure 2020-2025 Global Sodium Propionate Capacity Production And Growth Rate
Figure 2020-2025 Global Sodium Propionate Production Value And Growth Rate
Figure 2025-2030 Global Sodium Propionate Capacity Production And Growth Rate
Figure 2025-2030 Global Sodium Propionate Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
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Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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