Sodium Acetate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-04 Pages: 90
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Sodium Acetate Market Summary

Introduction
Sodium Acetate is a multifunctional chemical compound widely used in food and feed applications. In food, it acts as a preservative and flavor enhancer, while in feed, it supports animal health and preservation. The Sodium Acetate industry operates within the specialty chemicals sector, driven by demand from food processing and livestock markets. This summary focuses exclusively on food and feed-grade Sodium Acetate, excluding industrial applications. The market is competitive, with key players such as Kerry Group, Mitsubishi Chemical, and Shandong Tongtai Weirun Food Technology Co. Ltd. leading through innovation and production capacity. The global Sodium Acetate market (food and feed grades) is projected to reach USD 35-70 million by 2025, with a CAGR of 2.5%-4.5% through 2030, propelled by food safety and feed additive needs, though moderated by competition from alternatives and regulatory pressures.

Market Size and Growth Forecast
The Sodium Acetate market is anticipated to achieve a valuation of USD 35-70 million by 2025, with a CAGR ranging from 2.5% to 4.5% from 2025 to 2030. Growth is fueled by demand for food preservatives and feed additives, supported by increasing consumer focus on food safety and livestock health. Sodium Acetate’s versatility as a preservative and flavor enhancer strengthens its market position, though expansion is constrained by competition from substitutes like potassium sorbate and sodium benzoate. The forecast reflects a stable market with moderate growth, balancing demand with competitive and regulatory challenges.

Regional Analysis
The Sodium Acetate market varies regionally, influenced by production and consumption trends.
● Asia-Pacific: Growth is estimated at 3.0%-5.0%. China leads production with facilities like Lianyungang Guanmeida’s 5,000-ton plant. Trends focus on cost-effective production and growth in food processing sectors, particularly in China and India.
● North America: Growth ranges from 2.0%-4.0%. The United States drives demand in food applications, with trends emphasizing clean-label preservatives and regulatory compliance.
● Europe: Growth is projected at 2.5%-4.5%. Germany and France lead consumption, with trends toward sustainable production and EU safety standards.
● Rest of the World: Growth is estimated at 1.5%-3.5%. Emerging markets show potential, driven by food and feed sector growth, with trends in localized production.

Application Analysis
Sodium Acetate serves key applications, each with distinct growth patterns and trends.
● Food: Growth is estimated at 3.0%-5.0%. This segment dominates, driven by its use in processed foods as a preservative and flavor enhancer. Trends include clean-label formulations to meet consumer preferences.
● Feed: Growth ranges from 2.5%-4.5%. In feed, Sodium Acetate enhances animal health and preservation, benefiting from livestock growth. Trends focus on feed efficiency and sustainability.
● Others: Growth is projected at 2.0%-4.0%. Niche uses in specialty applications maintain modest growth, with trends tied to innovative formulations.

Type Analysis
Sodium Acetate is categorized into two types, each with unique growth profiles.
● Food Grade: Growth is estimated at 3.0%-5.0%. Used in food applications, this type benefits from trends in clean-label preservatives and flavor enhancement, driving robust demand.
● Feed Grade: Growth ranges from 2.5%-4.5%. Applied in animal feed, this type supports steady growth, with trends focusing on improving livestock health and feed preservation.

Key Market Players
The Sodium Acetate market features prominent producers shaping its dynamics.
Kerry Group: A global leader, Kerry supplies Sodium Acetate for food applications, emphasizing innovation.
Mitsubishi Chemical: Provides Sodium Acetate for diverse uses, leveraging its global supply chain.
Shandong Tongtai Weirun Food Technology Co. Ltd.: Operates a 500-ton facility, targeting food markets.
Eton Food Co. Ltd: Expanded capacity to 4,000 tons in 2024, serving regional demand.
Lianyungang Guanmeida Food Ingredients Co. Ltd.: Operates a 5,000-ton facility, supporting food preservative needs.
Lianyungang Tongyuan Biotechnology Co. Ltd: Operates a 1,000-ton facility, focusing on food and feed applications.
Shandong Luhu Biotechnology Co. Ltd: Supplies Sodium Acetate for food and feed markets.
Wuxi Yasuda Chemical Co. Ltd.: Focuses on cost-effective production for export.
Jost Chemical: Supplies high-purity Sodium Acetate for food and specialty uses.
Dr. Paul Lohmann: A European producer, Dr. Paul Lohmann emphasizes quality in food-grade applications.

Porter’s Five Forces Analysis
The competitive landscape is shaped by:
● Threat of New Entrants: Low. High capital and regulatory barriers limit entry, maintaining market stability.
● Bargaining Power of Suppliers: Moderate. Raw material suppliers influence costs, though availability is relatively consistent.
● Bargaining Power of Buyers: Moderate. Buyers demand quality but face limited supplier options, balancing their leverage.
● Threat of Substitutes: Moderate. Alternatives like potassium sorbate compete, though Sodium Acetate’s versatility sustains demand.
● Industry Rivalry: Moderate. Competition among Kerry, Mitsubishi, and others focuses on quality and capacity, with moderate intensity.

Market Opportunities and Challenges
Opportunities
● Rising demand for clean-label preservatives aligns with consumer trends, boosting Sodium Acetate’s use in food.
● Expanding livestock farming increases feed additive demand, creating growth potential.
● Capacity investments enhance supply resilience and market reach.

Challenges
● Competition from alternative preservatives like potassium sorbate limits market share.
● Regulatory compliance costs in food and feed sectors increase operational burdens.
● Supply chain volatility impacts raw material availability, though less severely than for propionates.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Sodium Acetate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Sodium Acetate by Region
8.2 Import of Sodium Acetate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Sodium Acetate Market in North America (2020-2030)
9.1 Sodium Acetate Market Size
9.2 Sodium Acetate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Sodium Acetate Market in South America (2020-2030)
10.1 Sodium Acetate Market Size
10.2 Sodium Acetate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Sodium Acetate Market in Asia & Pacific (2020-2030)
11.1 Sodium Acetate Market Size
11.2 Sodium Acetate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Sodium Acetate Market in Europe (2020-2030)
12.1 Sodium Acetate Market Size
12.2 Sodium Acetate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Sodium Acetate Market in MEA (2020-2030)
13.1 Sodium Acetate Market Size
13.2 Sodium Acetate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Sodium Acetate Market (2020-2030)
14.1 Sodium Acetate Market Size
14.2 Sodium Acetate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Sodium Acetate Market Forecast (2021-2026)
15.1 Sodium Acetate Market Size Forecast
15.2 Sodium Acetate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Kerry Group
15.1.1 Company Profile
15.1.2 Main Business and Sodium Acetate Information
15.1.3 SWOT Analysis of Kerry Group
15.1.4 Kerry Group Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Mitsubishi Chemical
15.2.1 Company Profile
15.2.2 Main Business and Sodium Acetate Information
15.2.3 SWOT Analysis of Mitsubishi Chemical
15.2.4 Mitsubishi Chemical Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Shandong Tongtai Weirun Food Technology Co. Ltd.
15.3.1 Company Profile
15.3.2 Main Business and Sodium Acetate Information
15.3.3 SWOT Analysis of Shandong Tongtai Weirun Food Technology Co. Ltd.
15.3.4 Shandong Tongtai Weirun Food Technology Co. Ltd. Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Eton Food Co. Ltd
15.4.1 Company Profile
15.4.2 Main Business and Sodium Acetate Information
15.4.3 SWOT Analysis of Eton Food Co. Ltd
15.4.4 Eton Food Co. Ltd Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Lianyungang Guanmeida Food Ingredients Co. Ltd.
15.5.1 Company Profile
15.5.2 Main Business and Sodium Acetate Information
15.5.3 SWOT Analysis of Lianyungang Guanmeida Food Ingredients Co. Ltd.
15.5.4 Lianyungang Guanmeida Food Ingredients Co. Ltd. Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Lianyungang Tongyuan Biotechnology Co. Ltd
15.6.1 Company Profile
15.6.2 Main Business and Sodium Acetate Information
15.6.3 SWOT Analysis of Lianyungang Tongyuan Biotechnology Co. Ltd
15.6.4 Lianyungang Tongyuan Biotechnology Co. Ltd Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Shandong Luhu Biotechnology Co. Ltd
15.7.1 Company Profile
15.7.2 Main Business and Sodium Acetate Information
15.7.3 SWOT Analysis of Shandong Luhu Biotechnology Co. Ltd
15.7.4 Shandong Luhu Biotechnology Co. Ltd Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Wuxi Yasuda Chemical Co. Ltd.
15.8.1 Company Profile
15.8.2 Main Business and Sodium Acetate Information
15.8.3 SWOT Analysis of Wuxi Yasuda Chemical Co. Ltd.
15.8.4 Wuxi Yasuda Chemical Co. Ltd. Sodium Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Sodium Acetate Report
Table Data Sources Of Sodium Acetate Report
Table Major Assumptions Of Sodium Acetate Report
Table Sodium Acetate Classification
Table Sodium Acetate Applications List
Table Drivers Of Sodium Acetate Market
Table Restraints Of Sodium Acetate Market
Table Opportunities Of Sodium Acetate Market
Table Threats Of Sodium Acetate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Sodium Acetate
Table Cost Structure Analysis Of Sodium Acetate
Table Key End Users List
Table Latest News Of Sodium Acetate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Sodium Acetate Market
Table Policy Of Sodium Acetate Market
Table 2020-2030 Regional Export Of Sodium Acetate
Table 2020-2030 Regional Import Of Sodium Acetate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Sodium Acetate Market Size And Market Volume List
Table 2020-2030 North America Sodium Acetate Demand List By Application
Table 2020-2025 North America Sodium Acetate Key Players Sales List
Table 2020-2025 North America Sodium Acetate Key Players Market Share List
Table 2020-2030 North America Sodium Acetate Demand List By Type
Table 2020-2025 North America Sodium Acetate Price List By Type
Table 2020-2030 United States Sodium Acetate Market Size And Market Volume List
Table 2020-2030 United States Sodium Acetate Import & Export List
Table 2020-2030 Canada Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Canada Sodium Acetate Import & Export List
Table 2020-2030 Mexico Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Mexico Sodium Acetate Import & Export List
Table 2020-2030 South America Sodium Acetate Market Size And Market Volume List
Table 2020-2030 South America Sodium Acetate Demand List By Application
Table 2020-2025 South America Sodium Acetate Key Players Sales List
Table 2020-2025 South America Sodium Acetate Key Players Market Share List
Table 2020-2030 South America Sodium Acetate Demand List By Type
Table 2020-2025 South America Sodium Acetate Price List By Type
Table 2020-2030 Brazil Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Brazil Sodium Acetate Import & Export List
Table 2020-2030 Argentina Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Argentina Sodium Acetate Import & Export List
Table 2020-2030 Chile Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Chile Sodium Acetate Import & Export List
Table 2020-2030 Peru Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Peru Sodium Acetate Import & Export List
Table 2020-2030 Asia & Pacific Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Sodium Acetate Demand List By Application
Table 2020-2025 Asia & Pacific Sodium Acetate Key Players Sales List
Table 2020-2025 Asia & Pacific Sodium Acetate Key Players Market Share List
Table 2020-2030 Asia & Pacific Sodium Acetate Demand List By Type
Table 2020-2025 Asia & Pacific Sodium Acetate Price List By Type
Table 2020-2030 China Sodium Acetate Market Size And Market Volume List
Table 2020-2030 China Sodium Acetate Import & Export List
Table 2020-2030 India Sodium Acetate Market Size And Market Volume List
Table 2020-2030 India Sodium Acetate Import & Export List
Table 2020-2030 Japan Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Japan Sodium Acetate Import & Export List
Table 2020-2030 South Korea Sodium Acetate Market Size And Market Volume List
Table 2020-2030 South Korea Sodium Acetate Import & Export List
Table 2020-2030 Southeast Asia Sodium Acetate Market Size List
Table 2020-2030 Southeast Asia Sodium Acetate Market Volume List
Table 2020-2030 Southeast Asia Sodium Acetate Import List
Table 2020-2030 Southeast Asia Sodium Acetate Export List
Table 2020-2030 Australia Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Australia Sodium Acetate Import & Export List
Table 2020-2030 Europe Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Europe Sodium Acetate Demand List By Application
Table 2020-2025 Europe Sodium Acetate Key Players Sales List
Table 2020-2025 Europe Sodium Acetate Key Players Market Share List
Table 2020-2030 Europe Sodium Acetate Demand List By Type
Table 2020-2025 Europe Sodium Acetate Price List By Type
Table 2020-2030 Germany Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Germany Sodium Acetate Import & Export List
Table 2020-2030 France Sodium Acetate Market Size And Market Volume List
Table 2020-2030 France Sodium Acetate Import & Export List
Table 2020-2030 United Kingdom Sodium Acetate Market Size And Market Volume List
Table 2020-2030 United Kingdom Sodium Acetate Import & Export List
Table 2020-2030 Italy Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Italy Sodium Acetate Import & Export List
Table 2020-2030 Spain Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Spain Sodium Acetate Import & Export List
Table 2020-2030 Belgium Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Belgium Sodium Acetate Import & Export List
Table 2020-2030 Netherlands Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Netherlands Sodium Acetate Import & Export List
Table 2020-2030 Austria Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Austria Sodium Acetate Import & Export List
Table 2020-2030 Poland Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Poland Sodium Acetate Import & Export List
Table 2020-2030 Russia Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Russia Sodium Acetate Import & Export List
Table 2020-2030 Mea Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Mea Sodium Acetate Demand List By Application
Table 2020-2025 Mea Sodium Acetate Key Players Sales List
Table 2020-2025 Mea Sodium Acetate Key Players Market Share List
Table 2020-2030 Mea Sodium Acetate Demand List By Type
Table 2020-2025 Mea Sodium Acetate Price List By Type
Table 2020-2030 Egypt Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Egypt Sodium Acetate Import & Export List
Table 2020-2030 Israel Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Israel Sodium Acetate Import & Export List
Table 2020-2030 South Africa Sodium Acetate Market Size And Market Volume List
Table 2020-2030 South Africa Sodium Acetate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Sodium Acetate Import & Export List
Table 2020-2030 Turkey Sodium Acetate Market Size And Market Volume List
Table 2020-2030 Turkey Sodium Acetate Import & Export List
Table 2020-2025 Global Sodium Acetate Market Size List By Region
Table 2020-2025 Global Sodium Acetate Market Size Share List By Region
Table 2020-2025 Global Sodium Acetate Market Volume List By Region
Table 2020-2025 Global Sodium Acetate Market Volume Share List By Region
Table 2020-2025 Global Sodium Acetate Demand List By Application
Table 2020-2025 Global Sodium Acetate Demand Market Share List By Application
Table 2020-2025 Global Sodium Acetate Capacity List
Table 2020-2025 Global Sodium Acetate Key Vendors Capacity Share List
Table 2020-2025 Global Sodium Acetate Key Vendors Production List
Table 2020-2025 Global Sodium Acetate Key Vendors Production Share List
Table 2020-2025 Global Sodium Acetate Key Vendors Production Value List
Table 2020-2025 Global Sodium Acetate Key Vendors Production Value Share List
Table 2020-2025 Global Sodium Acetate Demand List By Type
Table 2020-2025 Global Sodium Acetate Demand Market Share List By Type
Table 2020-2025 Regional Sodium Acetate Price List
Table 2025-2030 Global Sodium Acetate Market Size List By Region
Table 2025-2030 Global Sodium Acetate Market Size Share List By Region
Table 2025-2030 Global Sodium Acetate Market Volume List By Region
Table 2025-2030 Global Sodium Acetate Market Volume Share List By Region
Table 2025-2030 Global Sodium Acetate Demand List By Application
Table 2025-2030 Global Sodium Acetate Demand Market Share List By Application
Table 2025-2030 Global Sodium Acetate Capacity List
Table 2025-2030 Global Sodium Acetate Key Vendors Capacity Share List
Table 2025-2030 Global Sodium Acetate Key Vendors Production List
Table 2025-2030 Global Sodium Acetate Key Vendors Production Share List
Table 2025-2030 Global Sodium Acetate Key Vendors Production Value List
Table 2025-2030 Global Sodium Acetate Key Vendors Production Value Share List
Table 2025-2030 Global Sodium Acetate Demand List By Type
Table 2025-2030 Global Sodium Acetate Demand Market Share List By Type
Table 2025-2030 Sodium Acetate Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Sodium Acetate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Sodium Acetate Market Size And Cagr
Figure 2020-2030 North America Sodium Acetate Market Volume And Cagr
Figure 2020-2030 South America Sodium Acetate Market Size And Cagr
Figure 2020-2030 South America Sodium Acetate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Sodium Acetate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Sodium Acetate Market Volume And Cagr
Figure 2020-2030 Europe Sodium Acetate Market Size And Cagr
Figure 2020-2030 Europe Sodium Acetate Market Volume And Cagr
Figure 2020-2030 Mea Sodium Acetate Market Size And Cagr
Figure 2020-2030 Mea Sodium Acetate Market Volume And Cagr
Figure 2020-2025 Global Sodium Acetate Capacity Production And Growth Rate
Figure 2020-2025 Global Sodium Acetate Production Value And Growth Rate
Figure 2025-2030 Global Sodium Acetate Capacity Production And Growth Rate
Figure 2025-2030 Global Sodium Acetate Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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