Calcium Citrate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Calcium Citrate, a calcium salt of citric acid, is highly regarded for its superior bioavailability and solubility, making it a preferred choice for calcium supplementation. It is extensively used in the food and beverage industry to fortify products such as dairy, beverages, and cereals, enhancing calcium content without compromising taste or texture. In pharmaceuticals, it acts as a calcium replenisher to support bone health, while in feed and pet food applications, it promotes skeletal development and overall well-being. The Calcium Citrate market operates within the specialty chemicals sector, propelled by rising awareness of calcium’s role in preventing osteoporosis and other deficiencies, alongside growing demand for functional foods and health supplements.
The global Calcium Citrate market is expected to reach USD 15-30 million by 2025, with a CAGR of 2.5%-4.5% through 2030. This growth is driven by health trends, an aging population, and industrial applications, though it faces competition from other calcium salts and regulatory challenges that influence its pace.
Market Size and Growth Forecast
The Calcium Citrate market is forecasted to attain a valuation of USD 15-30 million by 2025, with a CAGR ranging from 2.5% to 4.5% through 2030. This outlook reflects strong demand in dietary supplements and fortified foods, where it addresses calcium deficiencies prevalent in aging and health-conscious populations. Its pharmaceutical use as a bone health aid further supports growth, complemented by trends in functional food innovation. Competitive pressures from alternatives like calcium carbonate and regulatory compliance costs moderate the market’s expansion, resulting in a steady, niche growth trajectory.
Regional Analysis
The Calcium Citrate market varies across regions, driven by production strengths and consumption trends.
● Asia-Pacific: Growth is estimated at 3.0%-5.0%. China leads with facilities like Penglai Marine (Shandong) Co. Ltd.’s 13,000-ton capacity, serving both local and global markets. Trends in China and India focus on cost-effective production and rising demand for supplements and fortified foods, fueled by urbanization and health awareness.
● North America: Growth ranges from 2.0%-4.0%. The United States is a major consumer, driven by supplements and pharmaceuticals. Trends emphasize innovation in health products and strict regulatory compliance, ensuring steady growth.
● Europe: Growth is projected at 2.5%-4.5%. Germany and France lead with food fortification and pharmaceutical applications. Trends prioritize sustainability and adherence to stringent health standards, supporting consistent demand.
● Rest of the World: Growth is estimated at 1.5%-3.5%. Emerging markets in Latin America and Africa show promise, driven by increasing health focus and localized production efforts.
Asia-Pacific’s production edge contrasts with the regulated, premium markets of North America and Europe, forming a multifaceted global market.
Application Analysis
Calcium Citrate serves diverse applications, each with unique growth patterns and trends.
● Food & Beverage: Growth is estimated at 3.0%-5.0%. The dominant segment, it leverages Calcium Citrate’s fortification capabilities. Trends focus on clean-label, calcium-enriched products meeting consumer health needs.
● Food Supplements: Growth ranges from 3.5%-5.5%. Its role in combating deficiencies drives demand, with trends in personalized nutrition boosting growth.
● Pharmaceutical: Growth is projected at 2.5%-4.5%. Used for bone health, this segment grows steadily, supported by health-focused innovations.
● Feed & Pet Food: Growth ranges from 2.0%-4.0%. It supports animal nutrition, with modest growth linked to pet and livestock care trends.
● Others: Growth is estimated at 1.5%-3.5%. Niche uses sustain limited growth tied to specific needs.
Type Analysis
Calcium Citrate is divided into two primary types, each with distinct roles and trends.
● Monocalcium Citrate: Growth is estimated at 2.5%-4.5%. Used mainly in pharmaceuticals for its solubility, trends focus on high-purity therapeutic applications.
● Tricalcium Citrate: Growth ranges from 3.0%-5.0%. Favored in food fortification and supplements for its higher calcium content, it aligns with trends in bioavailability and health efficacy.
Key Market Players
The Calcium Citrate market is influenced by key producers with specialized capabilities.
Jungbunzlauer: A global leader in organic salts, it supplies Calcium Citrate for food and pharmaceutical uses, emphasizing sustainability.
Global Calcium: Focuses on mineral salts, providing Calcium Citrate for supplements and food applications.
Gadot: Specializes in high-quality mineral supplements for food and pharmaceutical sectors.
Jost Chemical: Produces high-purity Calcium Citrate, targeting pharmaceutical needs.
Penglai Marine (Shandong) Co. Ltd.: Operates a 13,000-ton facility, focusing on large-scale production for food and industrial uses.
Sucroal S.A.: A South American producer, it serves regional food and supplement markets.
Jiangsu Kolod Food Ingredients Co. Ltd.: Manages a 500-ton facility, producing food-grade Calcium Citrate.
Lianyungang Dongtai Food Ingredients Co. Ltd.: Supplies Calcium Citrate for food and supplement industries.
Dr. Paul Lohmann: A European firm, it prioritizes quality for food and pharmaceutical applications.
Porter’s Five Forces Analysis
The competitive landscape is defined by several forces.
● Threat of New Entrants: Low. High barriers due to technical and capital requirements favor established producers.
● Bargaining Power of Suppliers: Moderate. Suppliers of citric acid and calcium compounds impact costs, though stable supply chains limit their influence.
● Bargaining Power of Buyers: Moderate. Buyers value quality but face limited supplier choices, balancing their leverage.
● Threat of Substitutes: Moderate. Alternatives like calcium carbonate compete, but Calcium Citrate’s bioavailability maintains its position.
● Industry Rivalry: Moderate. Competition among Jungbunzlauer, Global Calcium, and others focuses on quality and scale, sustaining a stable market.
Market Opportunities and Challenges
Opportunities
● Rising health awareness and aging populations increase demand for calcium-fortified foods and supplements.
● Pharmaceutical growth leverages Calcium Citrate’s bone health benefits.
● Expanded production, such as Penglai Marine’s 13,000-ton capacity, enhances supply reliability.
Challenges
● Competition from other calcium salts constrains market share in overlapping uses.
● Regulatory compliance in food and pharmaceutical sectors raises operational costs.
● Supply chain volatility affects raw material availability and pricing stability.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Calcium Citrate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Calcium Citrate by Region
8.2 Import of Calcium Citrate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Calcium Citrate Market in North America (2020-2030)
9.1 Calcium Citrate Market Size
9.2 Calcium Citrate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Calcium Citrate Market in South America (2020-2030)
10.1 Calcium Citrate Market Size
10.2 Calcium Citrate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Calcium Citrate Market in Asia & Pacific (2020-2030)
11.1 Calcium Citrate Market Size
11.2 Calcium Citrate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Calcium Citrate Market in Europe (2020-2030)
12.1 Calcium Citrate Market Size
12.2 Calcium Citrate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Calcium Citrate Market in MEA (2020-2030)
13.1 Calcium Citrate Market Size
13.2 Calcium Citrate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Calcium Citrate Market (2020-2030)
14.1 Calcium Citrate Market Size
14.2 Calcium Citrate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Calcium Citrate Market Forecast (2021-2026)
15.1 Calcium Citrate Market Size Forecast
15.2 Calcium Citrate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Jungbunzlauer
15.1.1 Company Profile
15.1.2 Main Business and Calcium Citrate Information
15.1.3 SWOT Analysis of Jungbunzlauer
15.1.4 Jungbunzlauer Calcium Citrate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Global Calcium
15.2.1 Company Profile
15.2.2 Main Business and Calcium Citrate Information
15.2.3 SWOT Analysis of Global Calcium
15.2.4 Global Calcium Calcium Citrate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Gadot
15.3.1 Company Profile
15.3.2 Main Business and Calcium Citrate Information
15.3.3 SWOT Analysis of Gadot
15.3.4 Gadot Calcium Citrate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Jost Chemical
15.4.1 Company Profile
15.4.2 Main Business and Calcium Citrate Information
15.4.3 SWOT Analysis of Jost Chemical
15.4.4 Jost Chemical Calcium Citrate Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Penglai Marine (Shandong) Co. Ltd.
15.5.1 Company Profile
15.5.2 Main Business and Calcium Citrate Information
15.5.3 SWOT Analysis of Penglai Marine (Shandong) Co. Ltd.
15.5.4 Penglai Marine (Shandong) Co. Ltd. Calcium Citrate Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Calcium Citrate Report
Table Data Sources Of Calcium Citrate Report
Table Major Assumptions Of Calcium Citrate Report
Table Calcium Citrate Classification
Table Calcium Citrate Applications List
Table Drivers Of Calcium Citrate Market
Table Restraints Of Calcium Citrate Market
Table Opportunities Of Calcium Citrate Market
Table Threats Of Calcium Citrate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Calcium Citrate
Table Cost Structure Analysis Of Calcium Citrate
Table Key End Users List
Table Latest News Of Calcium Citrate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Calcium Citrate Market
Table Policy Of Calcium Citrate Market
Table 2020-2030 Regional Export Of Calcium Citrate
Table 2020-2030 Regional Import Of Calcium Citrate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Calcium Citrate Market Size And Market Volume List
Table 2020-2030 North America Calcium Citrate Demand List By Application
Table 2020-2025 North America Calcium Citrate Key Players Sales List
Table 2020-2025 North America Calcium Citrate Key Players Market Share List
Table 2020-2030 North America Calcium Citrate Demand List By Type
Table 2020-2025 North America Calcium Citrate Price List By Type
Table 2020-2030 United States Calcium Citrate Market Size And Market Volume List
Table 2020-2030 United States Calcium Citrate Import & Export List
Table 2020-2030 Canada Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Canada Calcium Citrate Import & Export List
Table 2020-2030 Mexico Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Mexico Calcium Citrate Import & Export List
Table 2020-2030 South America Calcium Citrate Market Size And Market Volume List
Table 2020-2030 South America Calcium Citrate Demand List By Application
Table 2020-2025 South America Calcium Citrate Key Players Sales List
Table 2020-2025 South America Calcium Citrate Key Players Market Share List
Table 2020-2030 South America Calcium Citrate Demand List By Type
Table 2020-2025 South America Calcium Citrate Price List By Type
Table 2020-2030 Brazil Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Brazil Calcium Citrate Import & Export List
Table 2020-2030 Argentina Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Argentina Calcium Citrate Import & Export List
Table 2020-2030 Chile Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Chile Calcium Citrate Import & Export List
Table 2020-2030 Peru Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Peru Calcium Citrate Import & Export List
Table 2020-2030 Asia & Pacific Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Calcium Citrate Demand List By Application
Table 2020-2025 Asia & Pacific Calcium Citrate Key Players Sales List
Table 2020-2025 Asia & Pacific Calcium Citrate Key Players Market Share List
Table 2020-2030 Asia & Pacific Calcium Citrate Demand List By Type
Table 2020-2025 Asia & Pacific Calcium Citrate Price List By Type
Table 2020-2030 China Calcium Citrate Market Size And Market Volume List
Table 2020-2030 China Calcium Citrate Import & Export List
Table 2020-2030 India Calcium Citrate Market Size And Market Volume List
Table 2020-2030 India Calcium Citrate Import & Export List
Table 2020-2030 Japan Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Japan Calcium Citrate Import & Export List
Table 2020-2030 South Korea Calcium Citrate Market Size And Market Volume List
Table 2020-2030 South Korea Calcium Citrate Import & Export List
Table 2020-2030 Southeast Asia Calcium Citrate Market Size List
Table 2020-2030 Southeast Asia Calcium Citrate Market Volume List
Table 2020-2030 Southeast Asia Calcium Citrate Import List
Table 2020-2030 Southeast Asia Calcium Citrate Export List
Table 2020-2030 Australia Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Australia Calcium Citrate Import & Export List
Table 2020-2030 Europe Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Europe Calcium Citrate Demand List By Application
Table 2020-2025 Europe Calcium Citrate Key Players Sales List
Table 2020-2025 Europe Calcium Citrate Key Players Market Share List
Table 2020-2030 Europe Calcium Citrate Demand List By Type
Table 2020-2025 Europe Calcium Citrate Price List By Type
Table 2020-2030 Germany Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Germany Calcium Citrate Import & Export List
Table 2020-2030 France Calcium Citrate Market Size And Market Volume List
Table 2020-2030 France Calcium Citrate Import & Export List
Table 2020-2030 United Kingdom Calcium Citrate Market Size And Market Volume List
Table 2020-2030 United Kingdom Calcium Citrate Import & Export List
Table 2020-2030 Italy Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Italy Calcium Citrate Import & Export List
Table 2020-2030 Spain Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Spain Calcium Citrate Import & Export List
Table 2020-2030 Belgium Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Belgium Calcium Citrate Import & Export List
Table 2020-2030 Netherlands Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Netherlands Calcium Citrate Import & Export List
Table 2020-2030 Austria Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Austria Calcium Citrate Import & Export List
Table 2020-2030 Poland Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Poland Calcium Citrate Import & Export List
Table 2020-2030 Russia Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Russia Calcium Citrate Import & Export List
Table 2020-2030 Mea Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Mea Calcium Citrate Demand List By Application
Table 2020-2025 Mea Calcium Citrate Key Players Sales List
Table 2020-2025 Mea Calcium Citrate Key Players Market Share List
Table 2020-2030 Mea Calcium Citrate Demand List By Type
Table 2020-2025 Mea Calcium Citrate Price List By Type
Table 2020-2030 Egypt Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Egypt Calcium Citrate Import & Export List
Table 2020-2030 Israel Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Israel Calcium Citrate Import & Export List
Table 2020-2030 South Africa Calcium Citrate Market Size And Market Volume List
Table 2020-2030 South Africa Calcium Citrate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Calcium Citrate Import & Export List
Table 2020-2030 Turkey Calcium Citrate Market Size And Market Volume List
Table 2020-2030 Turkey Calcium Citrate Import & Export List
Table 2020-2025 Global Calcium Citrate Market Size List By Region
Table 2020-2025 Global Calcium Citrate Market Size Share List By Region
Table 2020-2025 Global Calcium Citrate Market Volume List By Region
Table 2020-2025 Global Calcium Citrate Market Volume Share List By Region
Table 2020-2025 Global Calcium Citrate Demand List By Application
Table 2020-2025 Global Calcium Citrate Demand Market Share List By Application
Table 2020-2025 Global Calcium Citrate Capacity List
Table 2020-2025 Global Calcium Citrate Key Vendors Capacity Share List
Table 2020-2025 Global Calcium Citrate Key Vendors Production List
Table 2020-2025 Global Calcium Citrate Key Vendors Production Share List
Table 2020-2025 Global Calcium Citrate Key Vendors Production Value List
Table 2020-2025 Global Calcium Citrate Key Vendors Production Value Share List
Table 2020-2025 Global Calcium Citrate Demand List By Type
Table 2020-2025 Global Calcium Citrate Demand Market Share List By Type
Table 2020-2025 Regional Calcium Citrate Price List
Table 2025-2030 Global Calcium Citrate Market Size List By Region
Table 2025-2030 Global Calcium Citrate Market Size Share List By Region
Table 2025-2030 Global Calcium Citrate Market Volume List By Region
Table 2025-2030 Global Calcium Citrate Market Volume Share List By Region
Table 2025-2030 Global Calcium Citrate Demand List By Application
Table 2025-2030 Global Calcium Citrate Demand Market Share List By Application
Table 2025-2030 Global Calcium Citrate Capacity List
Table 2025-2030 Global Calcium Citrate Key Vendors Capacity Share List
Table 2025-2030 Global Calcium Citrate Key Vendors Production List
Table 2025-2030 Global Calcium Citrate Key Vendors Production Share List
Table 2025-2030 Global Calcium Citrate Key Vendors Production Value List
Table 2025-2030 Global Calcium Citrate Key Vendors Production Value Share List
Table 2025-2030 Global Calcium Citrate Demand List By Type
Table 2025-2030 Global Calcium Citrate Demand Market Share List By Type
Table 2025-2030 Calcium Citrate Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Calcium Citrate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Calcium Citrate Market Size And Cagr
Figure 2020-2030 North America Calcium Citrate Market Volume And Cagr
Figure 2020-2030 South America Calcium Citrate Market Size And Cagr
Figure 2020-2030 South America Calcium Citrate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Calcium Citrate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Calcium Citrate Market Volume And Cagr
Figure 2020-2030 Europe Calcium Citrate Market Size And Cagr
Figure 2020-2030 Europe Calcium Citrate Market Volume And Cagr
Figure 2020-2030 Mea Calcium Citrate Market Size And Cagr
Figure 2020-2030 Mea Calcium Citrate Market Volume And Cagr
Figure 2020-2025 Global Calcium Citrate Capacity Production And Growth Rate
Figure 2020-2025 Global Calcium Citrate Production Value And Growth Rate
Figure 2025-2030 Global Calcium Citrate Capacity Production And Growth Rate
Figure 2025-2030 Global Calcium Citrate Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |