Ethylhexyl Triazone Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 84
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Ethylhexyl Triazone Market Summary

Introduction
Ethylhexyl Triazone is a modern broad-spectrum UV filter widely utilized in sunscreen formulations, celebrated for its ability to absorb both UVB (280-320 nm) and UVA (320-400 nm) rays. Recognized as the most potent oil-soluble UVB absorber available, it offers high photostability, water resistance, and strong affinity for skin keratin, making it a preferred ingredient in personal care products such as creams, lotions, sun protection sprays, and color cosmetics. As part of the specialty chemicals sector, Ethylhexyl Triazone addresses the growing demand for effective sun protection, fueled by heightened awareness of skin cancer and photoaging risks. Its large molecular structure enhances compatibility in formulations, appealing to manufacturers seeking versatile, high-performance components. Nonetheless, the market faces challenges from regulatory scrutiny over cosmetic ingredient safety and competition from alternative UV filters, influencing its growth trajectory.
The global Ethylhexyl Triazone market is expected to reach USD 60-120 million by 2030, with a CAGR of 2.5% to 5.5%. This growth reflects the expanding personal care industry, particularly in sun-exposed regions, balanced against regulatory and competitive pressures.

Market Size and Growth Forecast
The Ethylhexyl Triazone market is projected to grow to USD 60-120 million by 2030, with a CAGR ranging from 2.5% to 5.5%. This expansion is driven by increasing demand for advanced sun protection products, spurred by rising consumer awareness of UV-related health risks. Innovations in water-resistant and long-lasting formulations further enhance its appeal within the personal care sector. However, growth is tempered by stringent safety and environmental regulations in key markets, alongside competition from natural UV filters such as zinc oxide. The market’s steady rise highlights its critical role in meeting evolving consumer needs while navigating a complex regulatory environment.

Regional Analysis
The Ethylhexyl Triazone market varies by region, influenced by production, demand, and regulatory factors.
● Asia-Pacific: Growth is estimated at 3.0% to 6.0%. China leads production and consumption, with trends favoring cost-effective manufacturing. Australia and Japan also drive demand, supported by high sun exposure and robust personal care markets.
● Europe: Growth ranges from 2.0% to 4.5%. Germany and France dominate, with trends emphasizing regulatory-compliant, sustainable formulations in cosmetics.
● North America: Growth is projected at 2.5% to 5.0%. The United States fuels demand in sun protection products, with trends focusing on innovation and consumer safety.
● Rest of the World: Growth is estimated at 1.5% to 3.5%. Emerging markets like Brazil and South Africa show potential, driven by increasing sun care awareness.

Application Analysis
Ethylhexyl Triazone’s applications reflect its growing role in personal care, with distinct trends.
● Cream & Lotion: Growth is estimated at 3.0% to 5.5%. This segment leads, driven by demand for daily sun protection products. Trends include lightweight, non-greasy formulations.
● Sun Protection: Growth ranges from 2.8% to 5.8%. Dedicated sunscreens benefit from Ethylhexyl Triazone’s photostability, with trends toward higher SPF products.
● Color Cosmetics: Growth is projected at 2.5% to 5.0%. Its use in makeup with UV protection grows, with trends focusing on multifunctional products.
● Others: Growth ranges from 2.0% to 4.5%. Niche applications in sprays and gels sustain modest growth.

Key Market Players
The Ethylhexyl Triazone market is shaped by leading producers with specialized expertise.
BASF: A global chemical giant, BASF supplies Ethylhexyl Triazone for personal care, focusing on quality and innovation.
Clariant: Known for specialty chemicals, Clariant serves the cosmetics market with advanced UV filter solutions.
DSM-Firmenich: Specializes in high-performance ingredients, providing Ethylhexyl Triazone for premium sun care products.
Nanjing COSMOS Chemical Co. Ltd.: Operates a 1000-ton facility, targeting cost-effective production for global markets.
Zhejiang Youchuang Material Technology Co. Ltd.: Maintains a 500-ton capacity, supporting regional demand with efficiency.
Yidu Huayang Chemical Co. Ltd.: Runs a 200-ton facility, focusing on stable supply for specific applications.

Porter’s Five Forces Analysis
The competitive landscape is influenced by these forces.
● Threat of New Entrants: Low. High technical and regulatory barriers limit new players, favoring established firms.
● Bargaining Power of Suppliers: Moderate. Raw material suppliers exert some influence, though production scale mitigates this.
● Bargaining Power of Buyers: Moderate. Buyers demand quality, but limited supplier options balance their leverage.
● Threat of Substitutes: Moderate. Natural UV filters compete, yet Ethylhexyl Triazone’s performance sustains its edge.
● Industry Rivalry: Moderate. Competition focuses on innovation and quality, maintaining market stability.

Market Opportunities and Challenges
Opportunities
● Rising sun care awareness in emerging markets boosts demand for Ethylhexyl Triazone.
● Innovations in multifunctional cosmetics enhance its application scope.
● Production expansions strengthen supply capabilities.

Challenges
● Regulatory complexity in cosmetics increases compliance costs.
● Competition from natural UV filters limits market share.
● Environmental concerns over chemical filters pose long-term risks.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Ethylhexyl Triazone Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Ethylhexyl Triazone by Region
8.2 Import of Ethylhexyl Triazone by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Ethylhexyl Triazone Market in North America (2020-2030)
9.1 Ethylhexyl Triazone Market Size
9.2 Ethylhexyl Triazone Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Ethylhexyl Triazone Market in South America (2020-2030)
10.1 Ethylhexyl Triazone Market Size
10.2 Ethylhexyl Triazone Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Ethylhexyl Triazone Market in Asia & Pacific (2020-2030)
11.1 Ethylhexyl Triazone Market Size
11.2 Ethylhexyl Triazone Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Ethylhexyl Triazone Market in Europe (2020-2030)
12.1 Ethylhexyl Triazone Market Size
12.2 Ethylhexyl Triazone Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Ethylhexyl Triazone Market in MEA (2020-2030)
13.1 Ethylhexyl Triazone Market Size
13.2 Ethylhexyl Triazone Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Ethylhexyl Triazone Market (2020-2030)
14.1 Ethylhexyl Triazone Market Size
14.2 Ethylhexyl Triazone Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Ethylhexyl Triazone Market Forecast (2021-2026)
15.1 Ethylhexyl Triazone Market Size Forecast
15.2 Ethylhexyl Triazone Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 BASF
15.1.1 Company Profile
15.1.2 Main Business and Ethylhexyl Triazone Information
15.1.3 SWOT Analysis of BASF
15.1.4 BASF Ethylhexyl Triazone Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Clariant
15.2.1 Company Profile
15.2.2 Main Business and Ethylhexyl Triazone Information
15.2.3 SWOT Analysis of Clariant
15.2.4 Clariant Ethylhexyl Triazone Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 DSM-Firmenich
15.3.1 Company Profile
15.3.2 Main Business and Ethylhexyl Triazone Information
15.3.3 SWOT Analysis of DSM-Firmenich
15.3.4 DSM-Firmenich Ethylhexyl Triazone Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Nanjing COSMOS Chemical Co. Ltd.
15.4.1 Company Profile
15.4.2 Main Business and Ethylhexyl Triazone Information
15.4.3 SWOT Analysis of Nanjing COSMOS Chemical Co. Ltd.
15.4.4 Nanjing COSMOS Chemical Co. Ltd. Ethylhexyl Triazone Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Zhejiang Youchuang Material Technology Co. Ltd
15.5.1 Company Profile
15.5.2 Main Business and Ethylhexyl Triazone Information
15.5.3 SWOT Analysis of Zhejiang Youchuang Material Technology Co. Ltd
15.5.4 Zhejiang Youchuang Material Technology Co. Ltd Ethylhexyl Triazone Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Ethylhexyl Triazone Report
Table Data Sources Of Ethylhexyl Triazone Report
Table Major Assumptions Of Ethylhexyl Triazone Report
Table Ethylhexyl Triazone Classification
Table Ethylhexyl Triazone Applications List
Table Drivers Of Ethylhexyl Triazone Market
Table Restraints Of Ethylhexyl Triazone Market
Table Opportunities Of Ethylhexyl Triazone Market
Table Threats Of Ethylhexyl Triazone Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Ethylhexyl Triazone
Table Cost Structure Analysis Of Ethylhexyl Triazone
Table Key End Users List
Table Latest News Of Ethylhexyl Triazone Market
Table Merger And Acquisition List
Table Planned/Future Project Of Ethylhexyl Triazone Market
Table Policy Of Ethylhexyl Triazone Market
Table 2020-2030 Regional Export Of Ethylhexyl Triazone
Table 2020-2030 Regional Import Of Ethylhexyl Triazone
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 North America Ethylhexyl Triazone Demand List By Application
Table 2020-2025 North America Ethylhexyl Triazone Key Players Sales List
Table 2020-2025 North America Ethylhexyl Triazone Key Players Market Share List
Table 2020-2030 North America Ethylhexyl Triazone Demand List By Type
Table 2020-2025 North America Ethylhexyl Triazone Price List By Type
Table 2020-2030 United States Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 United States Ethylhexyl Triazone Import & Export List
Table 2020-2030 Canada Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Canada Ethylhexyl Triazone Import & Export List
Table 2020-2030 Mexico Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Mexico Ethylhexyl Triazone Import & Export List
Table 2020-2030 South America Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 South America Ethylhexyl Triazone Demand List By Application
Table 2020-2025 South America Ethylhexyl Triazone Key Players Sales List
Table 2020-2025 South America Ethylhexyl Triazone Key Players Market Share List
Table 2020-2030 South America Ethylhexyl Triazone Demand List By Type
Table 2020-2025 South America Ethylhexyl Triazone Price List By Type
Table 2020-2030 Brazil Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Brazil Ethylhexyl Triazone Import & Export List
Table 2020-2030 Argentina Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Argentina Ethylhexyl Triazone Import & Export List
Table 2020-2030 Chile Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Chile Ethylhexyl Triazone Import & Export List
Table 2020-2030 Peru Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Peru Ethylhexyl Triazone Import & Export List
Table 2020-2030 Asia & Pacific Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Ethylhexyl Triazone Demand List By Application
Table 2020-2025 Asia & Pacific Ethylhexyl Triazone Key Players Sales List
Table 2020-2025 Asia & Pacific Ethylhexyl Triazone Key Players Market Share List
Table 2020-2030 Asia & Pacific Ethylhexyl Triazone Demand List By Type
Table 2020-2025 Asia & Pacific Ethylhexyl Triazone Price List By Type
Table 2020-2030 China Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 China Ethylhexyl Triazone Import & Export List
Table 2020-2030 India Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 India Ethylhexyl Triazone Import & Export List
Table 2020-2030 Japan Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Japan Ethylhexyl Triazone Import & Export List
Table 2020-2030 South Korea Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 South Korea Ethylhexyl Triazone Import & Export List
Table 2020-2030 Southeast Asia Ethylhexyl Triazone Market Size List
Table 2020-2030 Southeast Asia Ethylhexyl Triazone Market Volume List
Table 2020-2030 Southeast Asia Ethylhexyl Triazone Import List
Table 2020-2030 Southeast Asia Ethylhexyl Triazone Export List
Table 2020-2030 Australia Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Australia Ethylhexyl Triazone Import & Export List
Table 2020-2030 Europe Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Europe Ethylhexyl Triazone Demand List By Application
Table 2020-2025 Europe Ethylhexyl Triazone Key Players Sales List
Table 2020-2025 Europe Ethylhexyl Triazone Key Players Market Share List
Table 2020-2030 Europe Ethylhexyl Triazone Demand List By Type
Table 2020-2025 Europe Ethylhexyl Triazone Price List By Type
Table 2020-2030 Germany Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Germany Ethylhexyl Triazone Import & Export List
Table 2020-2030 France Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 France Ethylhexyl Triazone Import & Export List
Table 2020-2030 United Kingdom Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 United Kingdom Ethylhexyl Triazone Import & Export List
Table 2020-2030 Italy Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Italy Ethylhexyl Triazone Import & Export List
Table 2020-2030 Spain Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Spain Ethylhexyl Triazone Import & Export List
Table 2020-2030 Belgium Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Belgium Ethylhexyl Triazone Import & Export List
Table 2020-2030 Netherlands Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Netherlands Ethylhexyl Triazone Import & Export List
Table 2020-2030 Austria Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Austria Ethylhexyl Triazone Import & Export List
Table 2020-2030 Poland Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Poland Ethylhexyl Triazone Import & Export List
Table 2020-2030 Russia Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Russia Ethylhexyl Triazone Import & Export List
Table 2020-2030 Mea Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Mea Ethylhexyl Triazone Demand List By Application
Table 2020-2025 Mea Ethylhexyl Triazone Key Players Sales List
Table 2020-2025 Mea Ethylhexyl Triazone Key Players Market Share List
Table 2020-2030 Mea Ethylhexyl Triazone Demand List By Type
Table 2020-2025 Mea Ethylhexyl Triazone Price List By Type
Table 2020-2030 Egypt Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Egypt Ethylhexyl Triazone Import & Export List
Table 2020-2030 Israel Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Israel Ethylhexyl Triazone Import & Export List
Table 2020-2030 South Africa Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 South Africa Ethylhexyl Triazone Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Ethylhexyl Triazone Import & Export List
Table 2020-2030 Turkey Ethylhexyl Triazone Market Size And Market Volume List
Table 2020-2030 Turkey Ethylhexyl Triazone Import & Export List
Table 2020-2025 Global Ethylhexyl Triazone Market Size List By Region
Table 2020-2025 Global Ethylhexyl Triazone Market Size Share List By Region
Table 2020-2025 Global Ethylhexyl Triazone Market Volume List By Region
Table 2020-2025 Global Ethylhexyl Triazone Market Volume Share List By Region
Table 2020-2025 Global Ethylhexyl Triazone Demand List By Application
Table 2020-2025 Global Ethylhexyl Triazone Demand Market Share List By Application
Table 2020-2025 Global Ethylhexyl Triazone Capacity List
Table 2020-2025 Global Ethylhexyl Triazone Key Vendors Capacity Share List
Table 2020-2025 Global Ethylhexyl Triazone Key Vendors Production List
Table 2020-2025 Global Ethylhexyl Triazone Key Vendors Production Share List
Table 2020-2025 Global Ethylhexyl Triazone Key Vendors Production Value List
Table 2020-2025 Global Ethylhexyl Triazone Key Vendors Production Value Share List
Table 2020-2025 Global Ethylhexyl Triazone Demand List By Type
Table 2020-2025 Global Ethylhexyl Triazone Demand Market Share List By Type
Table 2020-2025 Regional Ethylhexyl Triazone Price List
Table 2025-2030 Global Ethylhexyl Triazone Market Size List By Region
Table 2025-2030 Global Ethylhexyl Triazone Market Size Share List By Region
Table 2025-2030 Global Ethylhexyl Triazone Market Volume List By Region
Table 2025-2030 Global Ethylhexyl Triazone Market Volume Share List By Region
Table 2025-2030 Global Ethylhexyl Triazone Demand List By Application
Table 2025-2030 Global Ethylhexyl Triazone Demand Market Share List By Application
Table 2025-2030 Global Ethylhexyl Triazone Capacity List
Table 2025-2030 Global Ethylhexyl Triazone Key Vendors Capacity Share List
Table 2025-2030 Global Ethylhexyl Triazone Key Vendors Production List
Table 2025-2030 Global Ethylhexyl Triazone Key Vendors Production Share List
Table 2025-2030 Global Ethylhexyl Triazone Key Vendors Production Value List
Table 2025-2030 Global Ethylhexyl Triazone Key Vendors Production Value Share List
Table 2025-2030 Global Ethylhexyl Triazone Demand List By Type
Table 2025-2030 Global Ethylhexyl Triazone Demand Market Share List By Type
Table 2025-2030 Ethylhexyl Triazone Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Ethylhexyl Triazone Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Ethylhexyl Triazone Market Size And Cagr
Figure 2020-2030 North America Ethylhexyl Triazone Market Volume And Cagr
Figure 2020-2030 South America Ethylhexyl Triazone Market Size And Cagr
Figure 2020-2030 South America Ethylhexyl Triazone Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Ethylhexyl Triazone Market Size And Cagr
Figure 2020-2030 Asia & Pacific Ethylhexyl Triazone Market Volume And Cagr
Figure 2020-2030 Europe Ethylhexyl Triazone Market Size And Cagr
Figure 2020-2030 Europe Ethylhexyl Triazone Market Volume And Cagr
Figure 2020-2030 Mea Ethylhexyl Triazone Market Size And Cagr
Figure 2020-2030 Mea Ethylhexyl Triazone Market Volume And Cagr
Figure 2020-2025 Global Ethylhexyl Triazone Capacity Production And Growth Rate
Figure 2020-2025 Global Ethylhexyl Triazone Production Value And Growth Rate
Figure 2025-2030 Global Ethylhexyl Triazone Capacity Production And Growth Rate
Figure 2025-2030 Global Ethylhexyl Triazone Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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