MBS Resin Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 90
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MBS Resin Market Summary

Introduction
MBS Resin, a copolymer derived from methyl methacrylate (M), butyl acrylate, butadiene (B), and styrene (S) through emulsion graft polymerization, stands as a pivotal material within the specialty chemicals sector. Renowned for its exceptional compatibility with polyvinyl chloride (PVC), MBS Resin serves primarily as an impact modifier, bolstering the mechanical strength of rigid PVC products while preserving their optical clarity. Its key attributes include high impact resistance, superior surface quality, and robust thermal stability, complemented by minimal whitening effects and ease of processing. These qualities make it indispensable for transparent PVC applications such as films, sheets, and containers, where both durability and aesthetic appeal are critical. The global MBS Resin market operates in a technically complex landscape, driven by stringent quality requirements and advanced polymerization techniques. It is projected to reach a valuation of USD 0.8-1.5 billion by 2030, growing at a compound annual growth rate (CAGR) of 1.5%-2.5%. This modest growth reflects a mature market sustained by steady demand from construction, automotive, and consumer goods industries, yet tempered by challenges such as environmental regulations and raw material cost volatility.

Market Size and Growth Forecast
The MBS Resin market is anticipated to expand to USD 0.8-1.5 billion by 2030, with a CAGR ranging from 1.5% to 2.5%. This growth trajectory underscores the resin's established role as a performance enhancer for PVC and engineering plastics, integral to key industries. PVC, with an annual global production of approximately 40-50 million metric tons, relies heavily on MBS Resin to improve impact resistance in construction-related applications like pipes, profiles, and sheets, which account for over 70% of PVC demand. Meanwhile, the engineering plastics segment supports market stability through its use in automotive and electronics applications, though its growth is slower due to market maturity in developed regions. Factors such as environmental scrutiny of PVC, competition from alternative impact modifiers, and fluctuating raw material prices pose constraints on more rapid expansion. Nonetheless, the market remains resilient, buoyed by its entrenched applications and incremental demand increases.

Regional Analysis
The MBS Resin market displays varied regional dynamics, influenced by production capacities, consumption trends, and industrial priorities.
● Asia-Pacific: Estimated growth ranges from 2.0% to 3.0%. Dominated by China, the world’s largest PVC producer and consumer with over 20 million metric tons annually, this region drives the market. China’s trends focus on cost-effective, large-scale production to meet booming demand from its construction and real estate sectors. India and Southeast Asia also contribute, with urbanization and industrial growth fueling PVC consumption.
● North America: Growth is projected at 1.0%-2.0%. The United States leads, with demand linked to mature construction and automotive markets. Trends emphasize innovation in engineering plastics for high-performance uses, though growth is moderated by market saturation and regulatory pressures.
● Europe: Growth estimates range from 1.2% to 2.2%. Germany and France are key players, with trends leaning toward sustainable production and adherence to strict environmental standards, reflecting a quality-centric market.
● Rest of the World: Growth is anticipated at 1.5%-2.5%. Emerging markets in Latin America and the Middle East show promise, driven by construction and infrastructure projects, with trends favoring localized production to serve regional needs.

Application Analysis
MBS Resin’s primary applications lie in two key areas, each with distinct growth prospects and trends.
● PVC Impact Modifier: Growth is estimated at 1.5%-2.5%. This segment leads the market, propelled by MBS Resin’s role in enhancing the impact resistance and processability of PVC products, widely used in construction for pipes, profiles, and sheets. Trends highlight the development of high-performance modifiers that retain transparency and durability, meeting the rising need for functional yet visually appealing materials in infrastructure.
● Engineering Plastics Impact Modifier: Growth ranges from 1.0% to 2.0%. MBS Resin improves the toughness of engineering plastics like polycarbonate and ABS, critical for automotive components and electronic housings. Trends focus on lightweight, durable materials for advanced applications, though growth is limited by the maturity of these sectors in developed regions.

Key Market Players:
Dow: A global leader in specialty chemicals, Dow provides MBS Resin for both PVC and engineering plastics, focusing on innovation and quality across diverse applications.
Kaneka: This Japanese firm excels in high-performance polymers, offering advanced MBS Resin formulations for industrial needs.
Arkema: A European player, Arkema supplies MBS Resin to the construction and automotive sectors, emphasizing reliability and technical expertise.
LG Chem: A major Asian producer, LG Chem leverages its extensive production capacity to meet regional PVC modifier demand.
INEOS Styrolution: Specializing in styrenic polymers, this company serves industrial applications with MBS Resin products.
Mitsubishi Chemical: A diversified chemical firm, it focuses on technical excellence in MBS Resin for engineering plastics.
Denka: Known for specialty chemicals, Denka caters to niche markets with consistent quality.
Formosa Plastics Corporation: With a 19,700-ton capacity, it targets the PVC modifier market, prioritizing cost efficiency.
Shandong Dechuan Chemical Technology Co. Ltd.: Operating a 10,000-ton facility, it serves regional demand in China.
Shandong Wanda Chemical Co. Ltd.: With a 100,000-ton capacity, it ranks among China’s top suppliers.
Shandong Ruifeng Chemical Co. Ltd.: Currently at 62,000 tons, it plans to add 60,000 tons of MBS/MABS capacity by 2025, with a phased 20,000-ton-per-stage expansion, enhancing its production flexibility.

Porter’s Five Forces Analysis
The competitive environment of the MBS Resin market is assessed through Porter’s Five Forces framework.
● Threat of New Entrants: Low. High technical barriers, significant capital investment, and dominance by established players with economies of scale discourage new competitors.
● Bargaining Power of Suppliers: Moderate. Suppliers of raw materials like methyl methacrylate and butadiene impact costs, but multiple sourcing options mitigate their influence.
● Bargaining Power of Buyers: High. Buyers in construction and automotive sectors benefit from numerous suppliers and alternative modifiers, enhancing their negotiation leverage.
● Threat of Substitutes: Moderate. Alternatives such as acrylics and chlorinated polyethylene compete with MBS Resin, though its unique properties maintain its market edge.
● Industry Rivalry: Moderate to High. Competition among major players like Dow, LG Chem, and expanding Chinese firms centers on quality, innovation, and pricing, creating a dynamic yet stable market.

Market Opportunities and Challenges
Opportunities
● Robust growth in construction and real estate, particularly in Asia-Pacific, boosts demand for PVC-based products.
● Advances in engineering plastics for automotive and electronics applications present niche growth avenues.
● Strategic capacity expansions, such as Shandong Ruifeng’s 60,000-ton project, strengthen supply capabilities and market presence.

Challenges
● Stringent environmental regulations targeting PVC usage raise compliance costs and constrain growth.
● Competition from alternative impact modifiers threatens MBS Resin’s market share.
● Volatility in raw material prices, particularly for butadiene and methyl methacrylate, affects production costs and profitability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Mbs Resin Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Mbs Resin by Region
8.2 Import of Mbs Resin by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Mbs Resin Market in North America (2020-2030)
9.1 Mbs Resin Market Size
9.2 Mbs Resin Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Mbs Resin Market in South America (2020-2030)
10.1 Mbs Resin Market Size
10.2 Mbs Resin Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Mbs Resin Market in Asia & Pacific (2020-2030)
11.1 Mbs Resin Market Size
11.2 Mbs Resin Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Mbs Resin Market in Europe (2020-2030)
12.1 Mbs Resin Market Size
12.2 Mbs Resin Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Mbs Resin Market in MEA (2020-2030)
13.1 Mbs Resin Market Size
13.2 Mbs Resin Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Mbs Resin Market (2020-2030)
14.1 Mbs Resin Market Size
14.2 Mbs Resin Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Mbs Resin Market Forecast (2021-2026)
15.1 Mbs Resin Market Size Forecast
15.2 Mbs Resin Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Dow
15.1.1 Company Profile
15.1.2 Main Business and MBS Resin Information
15.1.3 SWOT Analysis of Dow
15.1.4 Dow MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Kaneka
15.2.1 Company Profile
15.2.2 Main Business and MBS Resin Information
15.2.3 SWOT Analysis of Kaneka
15.2.4 Kaneka MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Arkema
15.3.1 Company Profile
15.3.2 Main Business and MBS Resin Information
15.3.3 SWOT Analysis of Arkema
15.3.4 Arkema MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 LG Chem
15.4.1 Company Profile
15.4.2 Main Business and MBS Resin Information
15.4.3 SWOT Analysis of LG Chem
15.4.4 LG Chem MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 INEOS Styrolution
15.5.1 Company Profile
15.5.2 Main Business and MBS Resin Information
15.5.3 SWOT Analysis of INEOS Styrolution
15.5.4 INEOS Styrolution MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Mitsubishi Chemical
15.6.1 Company Profile
15.6.2 Main Business and MBS Resin Information
15.6.3 SWOT Analysis of Mitsubishi Chemical
15.6.4 Mitsubishi Chemical MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Denka
15.7.1 Company Profile
15.7.2 Main Business and MBS Resin Information
15.7.3 SWOT Analysis of Denka
15.7.4 Denka MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Formosa Plastics Corporation
15.8.1 Company Profile
15.8.2 Main Business and MBS Resin Information
15.8.3 SWOT Analysis of Formosa Plastics Corporation
15.8.4 Formosa Plastics Corporation MBS Resin Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Mbs Resin Report
Table Data Sources Of Mbs Resin Report
Table Major Assumptions Of Mbs Resin Report
Table Mbs Resin Classification
Table Mbs Resin Applications List
Table Drivers Of Mbs Resin Market
Table Restraints Of Mbs Resin Market
Table Opportunities Of Mbs Resin Market
Table Threats Of Mbs Resin Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Mbs Resin
Table Cost Structure Analysis Of Mbs Resin
Table Key End Users List
Table Latest News Of Mbs Resin Market
Table Merger And Acquisition List
Table Planned/Future Project Of Mbs Resin Market
Table Policy Of Mbs Resin Market
Table 2020-2030 Regional Export Of Mbs Resin
Table 2020-2030 Regional Import Of Mbs Resin
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Mbs Resin Market Size And Market Volume List
Table 2020-2030 North America Mbs Resin Demand List By Application
Table 2020-2025 North America Mbs Resin Key Players Sales List
Table 2020-2025 North America Mbs Resin Key Players Market Share List
Table 2020-2030 North America Mbs Resin Demand List By Type
Table 2020-2025 North America Mbs Resin Price List By Type
Table 2020-2030 United States Mbs Resin Market Size And Market Volume List
Table 2020-2030 United States Mbs Resin Import & Export List
Table 2020-2030 Canada Mbs Resin Market Size And Market Volume List
Table 2020-2030 Canada Mbs Resin Import & Export List
Table 2020-2030 Mexico Mbs Resin Market Size And Market Volume List
Table 2020-2030 Mexico Mbs Resin Import & Export List
Table 2020-2030 South America Mbs Resin Market Size And Market Volume List
Table 2020-2030 South America Mbs Resin Demand List By Application
Table 2020-2025 South America Mbs Resin Key Players Sales List
Table 2020-2025 South America Mbs Resin Key Players Market Share List
Table 2020-2030 South America Mbs Resin Demand List By Type
Table 2020-2025 South America Mbs Resin Price List By Type
Table 2020-2030 Brazil Mbs Resin Market Size And Market Volume List
Table 2020-2030 Brazil Mbs Resin Import & Export List
Table 2020-2030 Argentina Mbs Resin Market Size And Market Volume List
Table 2020-2030 Argentina Mbs Resin Import & Export List
Table 2020-2030 Chile Mbs Resin Market Size And Market Volume List
Table 2020-2030 Chile Mbs Resin Import & Export List
Table 2020-2030 Peru Mbs Resin Market Size And Market Volume List
Table 2020-2030 Peru Mbs Resin Import & Export List
Table 2020-2030 Asia & Pacific Mbs Resin Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Mbs Resin Demand List By Application
Table 2020-2025 Asia & Pacific Mbs Resin Key Players Sales List
Table 2020-2025 Asia & Pacific Mbs Resin Key Players Market Share List
Table 2020-2030 Asia & Pacific Mbs Resin Demand List By Type
Table 2020-2025 Asia & Pacific Mbs Resin Price List By Type
Table 2020-2030 China Mbs Resin Market Size And Market Volume List
Table 2020-2030 China Mbs Resin Import & Export List
Table 2020-2030 India Mbs Resin Market Size And Market Volume List
Table 2020-2030 India Mbs Resin Import & Export List
Table 2020-2030 Japan Mbs Resin Market Size And Market Volume List
Table 2020-2030 Japan Mbs Resin Import & Export List
Table 2020-2030 South Korea Mbs Resin Market Size And Market Volume List
Table 2020-2030 South Korea Mbs Resin Import & Export List
Table 2020-2030 Southeast Asia Mbs Resin Market Size List
Table 2020-2030 Southeast Asia Mbs Resin Market Volume List
Table 2020-2030 Southeast Asia Mbs Resin Import List
Table 2020-2030 Southeast Asia Mbs Resin Export List
Table 2020-2030 Australia Mbs Resin Market Size And Market Volume List
Table 2020-2030 Australia Mbs Resin Import & Export List
Table 2020-2030 Europe Mbs Resin Market Size And Market Volume List
Table 2020-2030 Europe Mbs Resin Demand List By Application
Table 2020-2025 Europe Mbs Resin Key Players Sales List
Table 2020-2025 Europe Mbs Resin Key Players Market Share List
Table 2020-2030 Europe Mbs Resin Demand List By Type
Table 2020-2025 Europe Mbs Resin Price List By Type
Table 2020-2030 Germany Mbs Resin Market Size And Market Volume List
Table 2020-2030 Germany Mbs Resin Import & Export List
Table 2020-2030 France Mbs Resin Market Size And Market Volume List
Table 2020-2030 France Mbs Resin Import & Export List
Table 2020-2030 United Kingdom Mbs Resin Market Size And Market Volume List
Table 2020-2030 United Kingdom Mbs Resin Import & Export List
Table 2020-2030 Italy Mbs Resin Market Size And Market Volume List
Table 2020-2030 Italy Mbs Resin Import & Export List
Table 2020-2030 Spain Mbs Resin Market Size And Market Volume List
Table 2020-2030 Spain Mbs Resin Import & Export List
Table 2020-2030 Belgium Mbs Resin Market Size And Market Volume List
Table 2020-2030 Belgium Mbs Resin Import & Export List
Table 2020-2030 Netherlands Mbs Resin Market Size And Market Volume List
Table 2020-2030 Netherlands Mbs Resin Import & Export List
Table 2020-2030 Austria Mbs Resin Market Size And Market Volume List
Table 2020-2030 Austria Mbs Resin Import & Export List
Table 2020-2030 Poland Mbs Resin Market Size And Market Volume List
Table 2020-2030 Poland Mbs Resin Import & Export List
Table 2020-2030 Russia Mbs Resin Market Size And Market Volume List
Table 2020-2030 Russia Mbs Resin Import & Export List
Table 2020-2030 Mea Mbs Resin Market Size And Market Volume List
Table 2020-2030 Mea Mbs Resin Demand List By Application
Table 2020-2025 Mea Mbs Resin Key Players Sales List
Table 2020-2025 Mea Mbs Resin Key Players Market Share List
Table 2020-2030 Mea Mbs Resin Demand List By Type
Table 2020-2025 Mea Mbs Resin Price List By Type
Table 2020-2030 Egypt Mbs Resin Market Size And Market Volume List
Table 2020-2030 Egypt Mbs Resin Import & Export List
Table 2020-2030 Israel Mbs Resin Market Size And Market Volume List
Table 2020-2030 Israel Mbs Resin Import & Export List
Table 2020-2030 South Africa Mbs Resin Market Size And Market Volume List
Table 2020-2030 South Africa Mbs Resin Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Mbs Resin Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Mbs Resin Import & Export List
Table 2020-2030 Turkey Mbs Resin Market Size And Market Volume List
Table 2020-2030 Turkey Mbs Resin Import & Export List
Table 2020-2025 Global Mbs Resin Market Size List By Region
Table 2020-2025 Global Mbs Resin Market Size Share List By Region
Table 2020-2025 Global Mbs Resin Market Volume List By Region
Table 2020-2025 Global Mbs Resin Market Volume Share List By Region
Table 2020-2025 Global Mbs Resin Demand List By Application
Table 2020-2025 Global Mbs Resin Demand Market Share List By Application
Table 2020-2025 Global Mbs Resin Capacity List
Table 2020-2025 Global Mbs Resin Key Vendors Capacity Share List
Table 2020-2025 Global Mbs Resin Key Vendors Production List
Table 2020-2025 Global Mbs Resin Key Vendors Production Share List
Table 2020-2025 Global Mbs Resin Key Vendors Production Value List
Table 2020-2025 Global Mbs Resin Key Vendors Production Value Share List
Table 2020-2025 Global Mbs Resin Demand List By Type
Table 2020-2025 Global Mbs Resin Demand Market Share List By Type
Table 2020-2025 Regional Mbs Resin Price List
Table 2025-2030 Global Mbs Resin Market Size List By Region
Table 2025-2030 Global Mbs Resin Market Size Share List By Region
Table 2025-2030 Global Mbs Resin Market Volume List By Region
Table 2025-2030 Global Mbs Resin Market Volume Share List By Region
Table 2025-2030 Global Mbs Resin Demand List By Application
Table 2025-2030 Global Mbs Resin Demand Market Share List By Application
Table 2025-2030 Global Mbs Resin Capacity List
Table 2025-2030 Global Mbs Resin Key Vendors Capacity Share List
Table 2025-2030 Global Mbs Resin Key Vendors Production List
Table 2025-2030 Global Mbs Resin Key Vendors Production Share List
Table 2025-2030 Global Mbs Resin Key Vendors Production Value List
Table 2025-2030 Global Mbs Resin Key Vendors Production Value Share List
Table 2025-2030 Global Mbs Resin Demand List By Type
Table 2025-2030 Global Mbs Resin Demand Market Share List By Type
Table 2025-2030 Mbs Resin Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Mbs Resin Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Mbs Resin Market Size And Cagr
Figure 2020-2030 North America Mbs Resin Market Volume And Cagr
Figure 2020-2030 South America Mbs Resin Market Size And Cagr
Figure 2020-2030 South America Mbs Resin Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Mbs Resin Market Size And Cagr
Figure 2020-2030 Asia & Pacific Mbs Resin Market Volume And Cagr
Figure 2020-2030 Europe Mbs Resin Market Size And Cagr
Figure 2020-2030 Europe Mbs Resin Market Volume And Cagr
Figure 2020-2030 Mea Mbs Resin Market Size And Cagr
Figure 2020-2030 Mea Mbs Resin Market Volume And Cagr
Figure 2020-2025 Global Mbs Resin Capacity Production And Growth Rate
Figure 2020-2025 Global Mbs Resin Production Value And Growth Rate
Figure 2025-2030 Global Mbs Resin Capacity Production And Growth Rate
Figure 2025-2030 Global Mbs Resin Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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