Ethoxyquin (EMQ) Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction
Ethoxyquin (EMQ), a synthetic antioxidant developed by Monsanto in the 1950s, is widely recognized for its role in preserving animal feed and related products. It prevents the oxidation of vitamins A, D, and E, as well as fats and natural pigments, in applications such as premixes, fish meal, and fat-added products. Beyond its primary use in animal nutrition—where it offers mild antifungal and preservative properties—ethoxyquin serves as a food antioxidant, fruit preservative, and rubber anti-aging agent. The industry is characterized by its reliance on chemical stability and cost-effectiveness, yet it faces significant disruption due to regulatory shifts. On August 5, 2022, the European Union enacted Regulation No. 2022/1375, banning ethoxyquin in all animal feed and food categories, effective 20 days later. This regulation prohibits its presence in imported fish meal and agricultural products fed with ethoxyquin-containing feed, accelerating the adoption of substitutes like BHT (butylated hydroxytoluene), BHA (butylated hydroxyanisole), and natural alternatives such as rosemary extract. The global ethoxyquin market is projected to decline to USD 35-70 million by 2030, with a compound annual growth rate (CAGR) of -4.5% to -2.5%, reflecting a challenging landscape driven by regulatory and competitive pressures.
Market Size and Growth Forecast
The ethoxyquin market is expected to shrink to USD 35-70 million by 2030, with a CAGR ranging from -4.5% to -2.5%. This contraction stems from the EU’s regulatory ban, which has curtailed demand in a key region for animal feed and aquaculture. The shift toward substitutes, particularly natural antioxidants gaining traction in Europe and North America, further undermines ethoxyquin’s market position. While residual demand persists in less regulated markets, the overall outlook suggests a steady decline. This forecast highlights a market grappling with diminishing relevance, as regulatory restrictions and evolving consumer preferences overshadow its historical utility in feed preservation.
Regional Analysis
The ethoxyquin market varies significantly across regions, influenced by regulatory frameworks and consumption patterns.
● Asia-Pacific: Growth is estimated at -2% to 0%. China, a major producer and consumer, sustains some demand due to its expansive animal feed sector, though export limitations to the EU temper growth. Trends focus on cost-effective production, with India and Southeast Asia maintaining usage amid evolving regulations.
● North America: Decline ranges from -4% to -2%. The United States is shifting toward natural antioxidants, driven by consumer demand for sustainable feed solutions and alignment with global standards. Trends emphasize innovation in alternative preservatives.
● Europe: Decline is projected at -6% to -4%. The EU ban has virtually eliminated ethoxyquin’s market, with trends centered on regulatory compliance and widespread adoption of natural substitutes.
● Rest of the World: Decline is estimated at -3% to -1%. Latin America and Africa retain limited demand in less regulated markets, with trends indicating a gradual pivot to alternatives as global norms influence local practices.
Application Analysis
Ethoxyquin’s applications reflect varying degrees of decline, shaped by regulatory and substitution trends.
● Complete Formula Feed: Decline is estimated at -3% to -1%. As a historically dominant segment, it faces pressure from the EU ban and alternative adoption, with trends focusing on reformulating feed to meet new standards.
● Feed Oils and Fats: Decline ranges from -4% to -2%. This application is contracting as producers adopt BHT and BHA, with trends emphasizing cost-effective antioxidant blends.
● Meat and Bone Meal: Decline is projected at -3% to -1%. Usage persists in less regulated regions, with trends prioritizing affordability in animal nutrition.
● Fish Meal: Decline ranges from -5% to -3%. Heavily impacted by the EU ban, trends shift toward natural antioxidants in aquaculture, particularly in Europe and North America.
● Vitamins: Decline is estimated at -2% to 0%. This niche segment sustains limited demand for preserving high-value vitamin formulations, with trends reflecting resilience in specialized uses.
● Premix: Decline ranges from -3% to -1%. Some markets maintain usage, but trends indicate a slow transition to substitutes as regulations tighten.
Key Market Players
The ethoxyquin market features key producers navigating a shrinking landscape.
Huai'An Runlong Technology Co. Ltd.: A Chinese firm specializing in feed antioxidants, targeting cost-effective solutions for regional markets.
Jiangsu Litian Technology Co. Ltd.: With a 10,000-ton capacity, this company focuses on quality and compliance, serving both domestic and select export markets.
Jiangsu Zhongdan Group: Through its subsidiary Taixing Ruitai Chemical Co. Ltd., with a 10,000-ton capacity, it targets animal nutrition markets, optimizing production efficiency.
Skystone Feed Co. Ltd.: Operating a 3,000-ton facility, this producer focuses on niche applications, ensuring supply chain reliability.
These companies adapt to declining demand by focusing on efficiency and specific market segments.
Porter’s Five Forces Analysis
The competitive dynamics of the ethoxyquin market are shaped by these forces:
● Threat of New Entrants: Low. High regulatory barriers and specialized production needs deter new competitors, favoring established players.
● Bargaining Power of Suppliers: Moderate. Suppliers of raw materials like quinoline derivatives hold some influence, but diverse sourcing options limit their leverage.
● Bargaining Power of Buyers: High. The availability of substitutes like BHT, BHA, and natural antioxidants empowers buyers to negotiate or switch, enhancing their power.
● Threat of Substitutes: High. Regulatory bans and the rise of cost-competitive and natural alternatives significantly challenge ethoxyquin’s position.
● Industry Rivalry: Moderate. Competition among existing players focuses on cost efficiency and retaining share in a declining market, rather than aggressive expansion.
Market Opportunities and Challenges
Opportunities
● Residual demand in less regulated markets, such as parts of Asia and Latin America, provides a temporary buffer for producers.
● Niche applications like vitamin preservation offer limited avenues for sustaining relevance.
Challenges
● Stringent regulations, particularly in Europe, severely limit market potential, accelerating ethoxyquin’s decline.
● Rapid adoption of substitutes like BHT, BHA, and rosemary extract erodes demand across key applications.
● Growing environmental and health concerns further diminish ethoxyquin’s appeal, pushing it toward obsolescence.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Ethoxyquin (Emq) Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Ethoxyquin (Emq) by Region
8.2 Import of Ethoxyquin (Emq) by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Ethoxyquin (Emq) Market in North America (2020-2030)
9.1 Ethoxyquin (Emq) Market Size
9.2 Ethoxyquin (Emq) Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Ethoxyquin (Emq) Market in South America (2020-2030)
10.1 Ethoxyquin (Emq) Market Size
10.2 Ethoxyquin (Emq) Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Ethoxyquin (Emq) Market in Asia & Pacific (2020-2030)
11.1 Ethoxyquin (Emq) Market Size
11.2 Ethoxyquin (Emq) Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Ethoxyquin (Emq) Market in Europe (2020-2030)
12.1 Ethoxyquin (Emq) Market Size
12.2 Ethoxyquin (Emq) Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Ethoxyquin (Emq) Market in MEA (2020-2030)
13.1 Ethoxyquin (Emq) Market Size
13.2 Ethoxyquin (Emq) Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Ethoxyquin (Emq) Market (2020-2030)
14.1 Ethoxyquin (Emq) Market Size
14.2 Ethoxyquin (Emq) Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Ethoxyquin (Emq) Market Forecast (2021-2026)
15.1 Ethoxyquin (Emq) Market Size Forecast
15.2 Ethoxyquin (Emq) Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Huai'An Runlong Technology Co. Ltd.
15.1.1 Company Profile
15.1.2 Main Business and Ethoxyquin (EMQ) Information
15.1.3 SWOT Analysis of Huai'An Runlong Technology Co. Ltd.
15.1.4 Huai'An Runlong Technology Co. Ltd. Ethoxyquin (EMQ) Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Jiangsu Litian Technology Co. Ltd.
15.2.1 Company Profile
15.2.2 Main Business and Ethoxyquin (EMQ) Information
15.2.3 SWOT Analysis of Jiangsu Litian Technology Co. Ltd.
15.2.4 Jiangsu Litian Technology Co. Ltd. Ethoxyquin (EMQ) Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Jiangsu Zhongdan Group
15.3.1 Company Profile
15.3.2 Main Business and Ethoxyquin (EMQ) Information
15.3.3 SWOT Analysis of Jiangsu Zhongdan Group
15.3.4 Jiangsu Zhongdan Group Ethoxyquin (EMQ) Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Skystone Feed Co. Ltd.
15.4.1 Company Profile
15.4.2 Main Business and Ethoxyquin (EMQ) Information
15.4.3 SWOT Analysis of Skystone Feed Co. Ltd.
15.4.4 Skystone Feed Co. Ltd. Ethoxyquin (EMQ) Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Ethoxyquin (Emq) Report
Table Data Sources Of Ethoxyquin (Emq) Report
Table Major Assumptions Of Ethoxyquin (Emq) Report
Table Ethoxyquin (Emq) Classification
Table Ethoxyquin (Emq) Applications List
Table Drivers Of Ethoxyquin (Emq) Market
Table Restraints Of Ethoxyquin (Emq) Market
Table Opportunities Of Ethoxyquin (Emq) Market
Table Threats Of Ethoxyquin (Emq) Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Ethoxyquin (Emq)
Table Cost Structure Analysis Of Ethoxyquin (Emq)
Table Key End Users List
Table Latest News Of Ethoxyquin (Emq) Market
Table Merger And Acquisition List
Table Planned/Future Project Of Ethoxyquin (Emq) Market
Table Policy Of Ethoxyquin (Emq) Market
Table 2020-2030 Regional Export Of Ethoxyquin (Emq)
Table 2020-2030 Regional Import Of Ethoxyquin (Emq)
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 North America Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 North America Ethoxyquin (Emq) Key Players Sales List
Table 2020-2025 North America Ethoxyquin (Emq) Key Players Market Share List
Table 2020-2030 North America Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 North America Ethoxyquin (Emq) Price List By Type
Table 2020-2030 United States Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 United States Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Canada Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Canada Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Mexico Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Mexico Ethoxyquin (Emq) Import & Export List
Table 2020-2030 South America Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 South America Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 South America Ethoxyquin (Emq) Key Players Sales List
Table 2020-2025 South America Ethoxyquin (Emq) Key Players Market Share List
Table 2020-2030 South America Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 South America Ethoxyquin (Emq) Price List By Type
Table 2020-2030 Brazil Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Brazil Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Argentina Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Argentina Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Chile Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Chile Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Peru Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Peru Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Asia & Pacific Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 Asia & Pacific Ethoxyquin (Emq) Key Players Sales List
Table 2020-2025 Asia & Pacific Ethoxyquin (Emq) Key Players Market Share List
Table 2020-2030 Asia & Pacific Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 Asia & Pacific Ethoxyquin (Emq) Price List By Type
Table 2020-2030 China Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 China Ethoxyquin (Emq) Import & Export List
Table 2020-2030 India Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 India Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Japan Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Japan Ethoxyquin (Emq) Import & Export List
Table 2020-2030 South Korea Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 South Korea Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Southeast Asia Ethoxyquin (Emq) Market Size List
Table 2020-2030 Southeast Asia Ethoxyquin (Emq) Market Volume List
Table 2020-2030 Southeast Asia Ethoxyquin (Emq) Import List
Table 2020-2030 Southeast Asia Ethoxyquin (Emq) Export List
Table 2020-2030 Australia Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Australia Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Europe Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Europe Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 Europe Ethoxyquin (Emq) Key Players Sales List
Table 2020-2025 Europe Ethoxyquin (Emq) Key Players Market Share List
Table 2020-2030 Europe Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 Europe Ethoxyquin (Emq) Price List By Type
Table 2020-2030 Germany Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Germany Ethoxyquin (Emq) Import & Export List
Table 2020-2030 France Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 France Ethoxyquin (Emq) Import & Export List
Table 2020-2030 United Kingdom Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 United Kingdom Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Italy Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Italy Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Spain Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Spain Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Belgium Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Belgium Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Netherlands Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Netherlands Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Austria Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Austria Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Poland Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Poland Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Russia Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Russia Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Mea Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Mea Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 Mea Ethoxyquin (Emq) Key Players Sales List
Table 2020-2025 Mea Ethoxyquin (Emq) Key Players Market Share List
Table 2020-2030 Mea Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 Mea Ethoxyquin (Emq) Price List By Type
Table 2020-2030 Egypt Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Egypt Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Israel Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Israel Ethoxyquin (Emq) Import & Export List
Table 2020-2030 South Africa Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 South Africa Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Ethoxyquin (Emq) Import & Export List
Table 2020-2030 Turkey Ethoxyquin (Emq) Market Size And Market Volume List
Table 2020-2030 Turkey Ethoxyquin (Emq) Import & Export List
Table 2020-2025 Global Ethoxyquin (Emq) Market Size List By Region
Table 2020-2025 Global Ethoxyquin (Emq) Market Size Share List By Region
Table 2020-2025 Global Ethoxyquin (Emq) Market Volume List By Region
Table 2020-2025 Global Ethoxyquin (Emq) Market Volume Share List By Region
Table 2020-2025 Global Ethoxyquin (Emq) Demand List By Application
Table 2020-2025 Global Ethoxyquin (Emq) Demand Market Share List By Application
Table 2020-2025 Global Ethoxyquin (Emq) Capacity List
Table 2020-2025 Global Ethoxyquin (Emq) Key Vendors Capacity Share List
Table 2020-2025 Global Ethoxyquin (Emq) Key Vendors Production List
Table 2020-2025 Global Ethoxyquin (Emq) Key Vendors Production Share List
Table 2020-2025 Global Ethoxyquin (Emq) Key Vendors Production Value List
Table 2020-2025 Global Ethoxyquin (Emq) Key Vendors Production Value Share List
Table 2020-2025 Global Ethoxyquin (Emq) Demand List By Type
Table 2020-2025 Global Ethoxyquin (Emq) Demand Market Share List By Type
Table 2020-2025 Regional Ethoxyquin (Emq) Price List
Table 2025-2030 Global Ethoxyquin (Emq) Market Size List By Region
Table 2025-2030 Global Ethoxyquin (Emq) Market Size Share List By Region
Table 2025-2030 Global Ethoxyquin (Emq) Market Volume List By Region
Table 2025-2030 Global Ethoxyquin (Emq) Market Volume Share List By Region
Table 2025-2030 Global Ethoxyquin (Emq) Demand List By Application
Table 2025-2030 Global Ethoxyquin (Emq) Demand Market Share List By Application
Table 2025-2030 Global Ethoxyquin (Emq) Capacity List
Table 2025-2030 Global Ethoxyquin (Emq) Key Vendors Capacity Share List
Table 2025-2030 Global Ethoxyquin (Emq) Key Vendors Production List
Table 2025-2030 Global Ethoxyquin (Emq) Key Vendors Production Share List
Table 2025-2030 Global Ethoxyquin (Emq) Key Vendors Production Value List
Table 2025-2030 Global Ethoxyquin (Emq) Key Vendors Production Value Share List
Table 2025-2030 Global Ethoxyquin (Emq) Demand List By Type
Table 2025-2030 Global Ethoxyquin (Emq) Demand Market Share List By Type
Table 2025-2030 Ethoxyquin (Emq) Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Ethoxyquin (Emq) Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Ethoxyquin (Emq) Market Size And Cagr
Figure 2020-2030 North America Ethoxyquin (Emq) Market Volume And Cagr
Figure 2020-2030 South America Ethoxyquin (Emq) Market Size And Cagr
Figure 2020-2030 South America Ethoxyquin (Emq) Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Ethoxyquin (Emq) Market Size And Cagr
Figure 2020-2030 Asia & Pacific Ethoxyquin (Emq) Market Volume And Cagr
Figure 2020-2030 Europe Ethoxyquin (Emq) Market Size And Cagr
Figure 2020-2030 Europe Ethoxyquin (Emq) Market Volume And Cagr
Figure 2020-2030 Mea Ethoxyquin (Emq) Market Size And Cagr
Figure 2020-2030 Mea Ethoxyquin (Emq) Market Volume And Cagr
Figure 2020-2025 Global Ethoxyquin (Emq) Capacity Production And Growth Rate
Figure 2020-2025 Global Ethoxyquin (Emq) Production Value And Growth Rate
Figure 2025-2030 Global Ethoxyquin (Emq) Capacity Production And Growth Rate
Figure 2025-2030 Global Ethoxyquin (Emq) Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |