Pet Treats and Chews Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Pet treats and chews, encompassing eatable and chewable types, cater to dogs (604.5 million globally), cats (480 million), and other pets, enhancing behavior, health, and emotional bonding. The market thrives on pet humanization, where pets are treated as family, driving demand for premium, human-like treats like freeze-dried meats and CBD-infused products. Urbanization, rising pet ownership (85 million U.S. households), and digital purchasing trends fuel growth. Innovations in clean-label and sustainable packaging boost adoption. The global market is projected to reach between USD 25 billion and USD 36 billion in 2025, with a CAGR of 10.2% to 13.4% through 2030.
Regional Analysis
North America: The U.S. leads with high pet ownership and premium treat demand, while Canada focuses on natural products.
Europe: Germany, France, and the UK drive demand due to strong pet culture.
Asia Pacific: China sees growth from rising middle-class spending, while Japan emphasizes pet health.
Rest of the World: Brazil expands pet care, and India boosts treat consumption.
Application Analysis
Dogs: Expected growth of 10.3%-13.5%, driven by training and dental treats. Trends focus on functional ingredients.
Cats: Projected growth of 10.2%-13.4%, linked to health-focused treats. Developments emphasize palatability.
Others: Anticipated growth of 10.1%-13.3%, covering small animals. Advances prioritize variety.
Type Analysis
Eatable: Expected growth of 10.3%-13.5%, valued for nutrition. Trends highlight vegan and CBD treats.
Chewable: Projected growth of 10.2%-13.4%, key for dental health. Advances focus on durability.
Key Market Players
Leading firms include Mars, acquiring Champion Petfoods; Nestlé, scaling premium treats; The J.M. Smucker Company, boosting pet snacks; General Mills, acquiring Tyson’s pet treats; Wellness, focusing on natural products; Stella & Chewy’s, offering freeze-dried treats; Spectrum Brands, acquiring Armitage; Fromm Family Foods, targeting health; Freshpet, innovating in fresh treats; and Hill's Pet Nutrition, enhancing dental chews.
Porter's Five Forces Analysis
Threat of New Entrants: Moderate, due to brand loyalty and regulatory barriers, though niche startups can enter.
Threat of Substitutes: Moderate, as homemade treats compete, but commercial products offer convenience.
Bargaining Power of Buyers: High, with consumers seeking premium, affordable treats, amplified by online comparisons.
Bargaining Power of Suppliers: Low, with multiple ingredient providers.
Competitive Rivalry: High, with competition on quality, sustainability, and price.
Market Opportunities and Challenges
Opportunities:
Pet humanization and ownership (604.5 million dogs) drive demand.
Rising middle-class income in Asia boosts premium treats, while digital platforms and sustainable products enhance adoption.
Urbanization increases pet companionship needs.
Challenges:
High costs of premium treats limit access in low-income regions.
Regulatory scrutiny on ingredients slows growth.
Supply chain disruptions affect raw material availability.
Market News
In 2023, Mars Petcare completed the acquisition of Champion Petfoods.
In 2021, General Mills completed the acquisition of Tyson Foods’ pet treats business.
In 2020, Spectrum Brands acquired Armitage Pet Care.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Pet Treats and Chews Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Historical and Forecast Pet Treats and Chews Market in North America (2020-2030)
8.1 Pet Treats and Chews Market Size
8.2 Pet Treats and Chews Market by End Use
8.3 Competition by Players/Suppliers
8.4 Pet Treats and Chews Market Size by Type
8.5 Key Countries Analysis
8.5.1 United States
8.5.2 Canada
8.5.3 Mexico
Chapter 9 Historical and Forecast Pet Treats and Chews Market in South America (2020-2030)
9.1 Pet Treats and Chews Market Size
9.2 Pet Treats and Chews Market by End Use
9.3 Competition by Players/Suppliers
9.4 Pet Treats and Chews Market Size by Type
9.5 Key Countries Analysis
9.5.1 Brazil
9.5.2 Argentina
9.5.3 Chile
9.5.4 Peru
Chapter 10 Historical and Forecast Pet Treats and Chews Market in Asia & Pacific (2020-2030)
10.1 Pet Treats and Chews Market Size
10.2 Pet Treats and Chews Market by End Use
10.3 Competition by Players/Suppliers
10.4 Pet Treats and Chews Market Size by Type
10.5 Key Countries Analysis
10.5.1 China
10.5.2 India
10.5.3 Japan
10.5.4 South Korea
10.5.5 Southest Asia
10.5.6 Australia
Chapter 11 Historical and Forecast Pet Treats and Chews Market in Europe (2020-2030)
11.1 Pet Treats and Chews Market Size
11.2 Pet Treats and Chews Market by End Use
11.3 Competition by Players/Suppliers
11.4 Pet Treats and Chews Market Size by Type
11.5 Key Countries Analysis
11.5.1 Germany
11.5.2 France
11.5.3 United Kingdom
11.5.4 Italy
11.5.5 Spain
11.5.6 Belgium
11.5.7 Netherlands
11.5.8 Austria
11.5.9 Poland
11.5.10 Russia
Chapter 12 Historical and Forecast Pet Treats and Chews Market in MEA (2020-2030)
12.1 Pet Treats and Chews Market Size
12.2 Pet Treats and Chews Market by End Use
12.3 Competition by Players/Suppliers
12.4 Pet Treats and Chews Market Size by Type
12.5 Key Countries Analysis
12.5.1 Egypt
12.5.2 Israel
12.5.3 South Africa
12.5.4 Gulf Cooperation Council Countries
12.5.5 Turkey
Chapter 13 Summary For Global Pet Treats and Chews Market (2020-2025)
13.1 Pet Treats and Chews Market Size
13.2 Pet Treats and Chews Market by End Use
13.3 Competition by Players/Suppliers
13.4 Pet Treats and Chews Market Size by Type
Chapter 14 Global Pet Treats and Chews Market Forecast (2025-2030)
14.1 Pet Treats and Chews Market Size Forecast
14.2 Pet Treats and Chews Application Forecast
14.3 Competition by Players/Suppliers
14.4 Pet Treats and Chews Type Forecast
Chapter 15 Analysis of Global Key Vendors
15.1 Mars
15.1.1 Company Profile
15.1.2 Main Business and Pet Treats and Chews Information
15.1.3 SWOT Analysis of Mars
15.1.4 Mars Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Nestlé
15.2.1 Company Profile
15.2.2 Main Business and Pet Treats and Chews Information
15.2.3 SWOT Analysis of Nestlé
15.2.4 Nestlé Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 The J.M. Smucker Company
15.3.1 Company Profile
15.3.2 Main Business and Pet Treats and Chews Information
15.3.3 SWOT Analysis of The J.M. Smucker Company
15.3.4 The J.M. Smucker Company Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 General Mills
15.4.1 Company Profile
15.4.2 Main Business and Pet Treats and Chews Information
15.4.3 SWOT Analysis of General Mills
15.4.4 General Mills Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Wellness
15.5.1 Company Profile
15.5.2 Main Business and Pet Treats and Chews Information
15.5.3 SWOT Analysis of Wellness
15.5.4 Wellness Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Stella & Chewy’s
15.6.1 Company Profile
15.6.2 Main Business and Pet Treats and Chews Information
15.6.3 SWOT Analysis of Stella & Chewy’s
15.6.4 Stella & Chewy’s Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Spectrum Brands
15.7.1 Company Profile
15.7.2 Main Business and Pet Treats and Chews Information
15.7.3 SWOT Analysis of Spectrum Brands
15.7.4 Spectrum Brands Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Fromm Family Foods
15.8.1 Company Profile
15.8.2 Main Business and Pet Treats and Chews Information
15.8.3 SWOT Analysis of Fromm Family Foods
15.8.4 Fromm Family Foods Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Freshpet
15.9.1 Company Profile
15.9.2 Main Business and Pet Treats and Chews Information
15.9.3 SWOT Analysis of Freshpet
15.9.4 Freshpet Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Hill's Pet Nutrition
15.10.1 Company Profile
15.10.2 Main Business and Pet Treats and Chews Information
15.10.3 SWOT Analysis of Hill's Pet Nutrition
15.10.4 Hill's Pet Nutrition Pet Treats and Chews Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Pet Treats And Chews Report
Table Data Sources Of Pet Treats And Chews Report
Table Major Assumptions Of Pet Treats And Chews Report
Table Pet Treats And Chews Classification
Table Pet Treats And Chews Applications
Table Drivers Of Pet Treats And Chews Market
Table Restraints Of Pet Treats And Chews Market
Table Opportunities Of Pet Treats And Chews Market
Table Threats Of Pet Treats And Chews Market
Table Raw Materials Suppliers
Table Different Production Methods Of Pet Treats And Chews
Table Cost Structure Analysis Of Pet Treats And Chews
Table Key End Users
Table Latest News Of Pet Treats And Chews Market
Table Merger And Acquisition
Table Planned/Future Project Of Pet Treats And Chews Market
Table Policy Of Pet Treats And Chews Market
Table 2020-2030 North America Pet Treats And Chews Market Size
Table 2020-2030 North America Pet Treats And Chews Market Size By Application
Table 2020-2025 North America Pet Treats And Chews Key Players Revenue
Table 2020-2025 North America Pet Treats And Chews Key Players Market Share
Table 2020-2030 North America Pet Treats And Chews Market Size By Type
Table 2020-2030 United States Pet Treats And Chews Market Size
Table 2020-2030 Canada Pet Treats And Chews Market Size
Table 2020-2030 Mexico Pet Treats And Chews Market Size
Table 2020-2030 South America Pet Treats And Chews Market Size
Table 2020-2030 South America Pet Treats And Chews Market Size By Application
Table 2020-2025 South America Pet Treats And Chews Key Players Revenue
Table 2020-2025 South America Pet Treats And Chews Key Players Market Share
Table 2020-2030 South America Pet Treats And Chews Market Size By Type
Table 2020-2030 Brazil Pet Treats And Chews Market Size
Table 2020-2030 Argentina Pet Treats And Chews Market Size
Table 2020-2030 Chile Pet Treats And Chews Market Size
Table 2020-2030 Peru Pet Treats And Chews Market Size
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size By Application
Table 2020-2025 Asia & Pacific Pet Treats And Chews Key Players Revenue
Table 2020-2025 Asia & Pacific Pet Treats And Chews Key Players Market Share
Table 2020-2030 Asia & Pacific Pet Treats And Chews Market Size By Type
Table 2020-2030 China Pet Treats And Chews Market Size
Table 2020-2030 India Pet Treats And Chews Market Size
Table 2020-2030 Japan Pet Treats And Chews Market Size
Table 2020-2030 South Korea Pet Treats And Chews Market Size
Table 2020-2030 Southeast Asia Pet Treats And Chews Market Size
Table 2020-2030 Australia Pet Treats And Chews Market Size
Table 2020-2030 Europe Pet Treats And Chews Market Size
Table 2020-2030 Europe Pet Treats And Chews Market Size By Application
Table 2020-2025 Europe Pet Treats And Chews Key Players Revenue
Table 2020-2025 Europe Pet Treats And Chews Key Players Market Share
Table 2020-2030 Europe Pet Treats And Chews Market Size By Type
Table 2020-2030 Germany Pet Treats And Chews Market Size
Table 2020-2030 France Pet Treats And Chews Market Size
Table 2020-2030 United Kingdom Pet Treats And Chews Market Size
Table 2020-2030 Italy Pet Treats And Chews Market Size
Table 2020-2030 Spain Pet Treats And Chews Market Size
Table 2020-2030 Belgium Pet Treats And Chews Market Size
Table 2020-2030 Netherlands Pet Treats And Chews Market Size
Table 2020-2030 Austria Pet Treats And Chews Market Size
Table 2020-2030 Poland Pet Treats And Chews Market Size
Table 2020-2030 Russia Pet Treats And Chews Market Size
Table 2020-2030 Mea Pet Treats And Chews Market Size
Table 2020-2030 Mea Pet Treats And Chews Market Size By Application
Table 2020-2025 Mea Pet Treats And Chews Key Players Revenue
Table 2020-2025 Mea Pet Treats And Chews Key Players Market Share
Table 2020-2030 Mea Pet Treats And Chews Market Size By Type
Table 2020-2030 Egypt Pet Treats And Chews Market Size
Table 2020-2030 Israel Pet Treats And Chews Market Size
Table 2020-2030 South Africa Pet Treats And Chews Market Size
Table 2020-2030 Gulf Cooperation Council Countries Pet Treats And Chews Market Size
Table 2020-2030 Turkey Pet Treats And Chews Market Size
Table 2020-2025 Global Pet Treats And Chews Market Size By Region
Table 2020-2025 Global Pet Treats And Chews Market Size Share By Region
Table 2020-2025 Global Pet Treats And Chews Market Size By Application
Table 2020-2025 Global Pet Treats And Chews Market Share By Application
Table 2020-2025 Global Pet Treats And Chews Key Vendors Revenue
Table 2020-2025 Global Pet Treats And Chews Key Vendors Market Share
Table 2020-2025 Global Pet Treats And Chews Market Size By Type
Table 2020-2025 Global Pet Treats And Chews Market Share By Type
Table 2025-2030 Global Pet Treats And Chews Market Size By Region
Table 2025-2030 Global Pet Treats And Chews Market Size Share By Region
Table 2025-2030 Global Pet Treats And Chews Market Size By Application
Table 2025-2030 Global Pet Treats And Chews Market Share By Application
Table 2025-2030 Global Pet Treats And Chews Key Vendors Revenue
Table 2025-2030 Global Pet Treats And Chews Key Vendors Market Share
Table 2025-2030 Global Pet Treats And Chews Market Size By Type
Table 2025-2030 Pet Treats And Chews Global Market Share By Type
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Pet Treats And Chews Picture
Figure 2020-2030 North America Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 South America Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Asia & Pacific Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Europe Pet Treats And Chews Market Size And Cagr
Figure 2020-2030 Mea Pet Treats And Chews Market Size And Cagr
Figure 2020-2025 Global Pet Treats And Chews Market Size And Growth Rate
Figure 2025-2030 Global Pet Treats And Chews Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |