Laboratory Centrifuge Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-04 Pages: 88
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Laboratory Centrifuges Market Summary
Introduction
Laboratory centrifuges are essential equipment in scientific and medical settings, used to separate components of liquid samples based on density through high-speed rotation. These devices are critical in applications such as blood sample separation, pathogen detection, and biomolecular research, supporting diagnostics, drug development, and personalized medicine. With chronic diseases like cardiovascular conditions and cancer accounting for 31% of global deaths, and 39 million people living with HIV, the demand for reliable centrifugation in diagnostics and research is significant. The rise in biotechnology and pharmaceutical R&D spending, coupled with technological advancements like automation and sustainable designs, further fuels market growth. The global laboratory centrifuges market is projected to reach between USD 1.1 billion and USD 1.8 billion in 2025, with a compound annual growth.Distance learning rate (CAGR) of 5.1% to 8.6% through 2030.

Regional Analysis
North America: The U.S. leads due to its robust biotechnology sector and high investment in healthcare R&D, with Canada focusing on advanced diagnostics for conditions like tuberculosis, as seen in regions like Nunavut.
Europe: Germany, France, and the UK drive demand with strong academic research ecosystems and a focus on sustainable laboratory practices.
Asia Pacific: China and India are expanding rapidly due to growing biotechnology industries and increasing healthcare access, while Japan emphasizes precision in genomic research.
Rest of the World: Brazil is enhancing its diagnostic capabilities, and the Middle East is investing in advanced laboratory infrastructure to support medical research.

Application Analysis
Hospitals: Expected growth of 5.0%-8.2%, driven by the need for rapid diagnostics in managing chronic diseases and infectious conditions like TB and HIV. Trends focus on high-throughput centrifuges for blood and plasma separation, with automation improving efficiency.
Biotechnology & Pharmaceutical Companies: Projected growth of 5.4%-8.8%, linked to drug discovery and personalized medicine. Developments emphasize high-capacity systems for genomics and proteomics research, with integration into laboratory information management systems (LIMS).
Academic & Research Institutions: Anticipated growth of 4.8%-8.0%, tied to fundamental research in cell biology and molecular studies. Advances prioritize compact, energy-efficient models to support diverse experiments.

Type Analysis
Floor-Standing Centrifuges: Expected growth of 4.9%-8.3%, valued for high-capacity processing in large laboratories. Trends highlight automation and novel rotor designs for enhanced separation precision.
Benchtop Centrifuges: Projected growth of 5.3%-8.9%, favored for their compact size and versatility in smaller labs. Innovations focus on portability, sustainability, and user-friendly interfaces, such as touchscreens and LIMS connectivity.

Key Market Players
Leading companies include Thermo Fisher Scientific, known for innovative solutions like the DynaSpin for cell culture optimization; Danaher Corporation, offering high-performance centrifugation systems; Eppendorf, advancing sustainable designs with products like the 5427 R; Andreas Hettich, expanding globally through strategic partnerships; Sartorius, focusing on integrated laboratory solutions; HERMLE Labortechnik GmbH, specializing in precision centrifuges; QIAGEN, supporting molecular diagnostics; KUBOTA Corporation, emphasizing reliable benchtop models; Sigma Laborzentrifugen GmbH, known for customizable systems; and Cardinal Health, providing centrifugation solutions for healthcare settings.

Porter's Five Forces Analysis
 Threat of New Entrants: Moderate, as high R&D costs and regulatory requirements create barriers, though innovative startups with niche solutions can enter.
 Threat of Substitutes: Low, as centrifugation is a fundamental process with no direct alternatives for sample separation in diagnostics and research.
 Bargaining Power of Buyers: Moderate, with hospitals and research institutions seeking cost-effective, high-performance systems, but specialized needs limit options.
 Bargaining Power of Suppliers: Low, due to the availability of multiple component suppliers and standardized technologies.
 Competitive Rivalry: High, with firms competing on automation, sustainability, and integration with digital laboratory systems.

Market Opportunities and Challenges
Opportunities:
 The global burden of chronic diseases, responsible for 31% of deaths, and the rise in infectious diseases like TB and HIV drive demand for centrifuges in diagnostics.
 The biotechnology sector’s growth, with USD 78.47 billion invested in R&D in 2021, supports centrifugation in drug discovery and personalized medicine.
 Technological advancements, such as Eppendorf’s sustainable 5427 R and Thermo Fisher’s automated DynaSpin, enhance efficiency and appeal to eco-conscious labs.
 The post-COVID-19 shift toward home healthcare increases demand for portable diagnostic tools, indirectly boosting centrifuge use in sample preparation.
Challenges:
 High costs of advanced centrifuges limit adoption in low-resource settings.
 Regulatory delays for novel technologies, particularly those with automated or sustainable features, slow market entry.
 A shortage of skilled laboratory technicians in rural areas hampers growth, as does the need for consistent maintenance of high-throughput systems.

Market News
 In July 2024, the Hettich Group formed a growth partnership with Bregal Unternehmerkapital to support its organic and inorganic expansion, particularly in Asia and the U.S.
 In January 2024, Hettich Group acquired Kirsch Medical, a manufacturer of laboratory cooling solutions, to enhance its centrifuge development capabilities.
 In April 2023, Eppendorf launched the Centrifuge 5427 R, the first microcentrifuge with hydrocarbon cooling, promoting sustainability with a near-zero Global Warming Potential.
 In August 2023, Boekel Scientific introduced a new centrifuge line with 11 models across general purpose, STAT, economy, and Blood Bank categories, designed for durability and versatility in preanalytical specimen preparation.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Laboratory Centrifuge Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Laboratory Centrifuge by Region
8.2 Import of Laboratory Centrifuge by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Laboratory Centrifuge Market in North America (2020-2030)
9.1 Laboratory Centrifuge Market Size
9.2 Laboratory Centrifuge Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Laboratory Centrifuge Market in South America (2020-2030)
10.1 Laboratory Centrifuge Market Size
10.2 Laboratory Centrifuge Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Laboratory Centrifuge Market in Asia & Pacific (2020-2030)
11.1 Laboratory Centrifuge Market Size
11.2 Laboratory Centrifuge Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Laboratory Centrifuge Market in Europe (2020-2030)
12.1 Laboratory Centrifuge Market Size
12.2 Laboratory Centrifuge Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Laboratory Centrifuge Market in MEA (2020-2030)
13.1 Laboratory Centrifuge Market Size
13.2 Laboratory Centrifuge Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Laboratory Centrifuge Market (2020-2025)
14.1 Laboratory Centrifuge Market Size
14.2 Laboratory Centrifuge Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Laboratory Centrifuge Market Forecast (2025-2030)
15.1 Laboratory Centrifuge Market Size Forecast
15.2 Laboratory Centrifuge Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Thermo Fisher Scientific
15.1.1 Company Profile
15.1.2 Main Business and Laboratory Centrifuge Information
15.1.3 SWOT Analysis of Thermo Fisher Scientific
15.1.4 Thermo Fisher Scientific Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Danaher Corporation
15.2.1 Company Profile
15.2.2 Main Business and Laboratory Centrifuge Information
15.2.3 SWOT Analysis of Danaher Corporation
15.2.4 Danaher Corporation Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Eppendorf
15.3.1 Company Profile
15.3.2 Main Business and Laboratory Centrifuge Information
15.3.3 SWOT Analysis of Eppendorf
15.3.4 Eppendorf Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Andreas Hettich
15.4.1 Company Profile
15.4.2 Main Business and Laboratory Centrifuge Information
15.4.3 SWOT Analysis of Andreas Hettich
15.4.4 Andreas Hettich Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Sartorius
15.5.1 Company Profile
15.5.2 Main Business and Laboratory Centrifuge Information
15.5.3 SWOT Analysis of Sartorius
15.5.4 Sartorius Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 HERMLE Labortechnik GmbH
15.6.1 Company Profile
15.6.2 Main Business and Laboratory Centrifuge Information
15.6.3 SWOT Analysis of HERMLE Labortechnik GmbH
15.6.4 HERMLE Labortechnik GmbH Laboratory Centrifuge Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Abbreviation And Acronyms List
Table Research Scope Of Laboratory Centrifuge Report
Table Data Sources Of Laboratory Centrifuge Report
Table Major Assumptions Of Laboratory Centrifuge Report
Table Laboratory Centrifuge Classification
Table Laboratory Centrifuge Applications List
Table Drivers Of Laboratory Centrifuge Market
Table Restraints Of Laboratory Centrifuge Market
Table Opportunities Of Laboratory Centrifuge Market
Table Threats Of Laboratory Centrifuge Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Laboratory Centrifuge
Table Cost Structure Analysis Of Laboratory Centrifuge
Table Key End Users List
Table Latest News Of Laboratory Centrifuge Market
Table Merger And Acquisition List
Table Planned/Future Project Of Laboratory Centrifuge Market
Table Policy Of Laboratory Centrifuge Market
Table 2020-2030 Regional Export Of Laboratory Centrifuge
Table 2020-2030 Regional Import Of Laboratory Centrifuge
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 North America Laboratory Centrifuge Demand List By Application
Table 2020-2025 North America Laboratory Centrifuge Key Players Sales List
Table 2020-2025 North America Laboratory Centrifuge Key Players Market Share List
Table 2020-2030 North America Laboratory Centrifuge Demand List By Type
Table 2020-2025 North America Laboratory Centrifuge Price List By Type
Table 2020-2030 United States Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 United States Laboratory Centrifuge Import & Export List
Table 2020-2030 Canada Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Canada Laboratory Centrifuge Import & Export List
Table 2020-2030 Mexico Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Mexico Laboratory Centrifuge Import & Export List
Table 2020-2030 South America Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 South America Laboratory Centrifuge Demand List By Application
Table 2020-2025 South America Laboratory Centrifuge Key Players Sales List
Table 2020-2025 South America Laboratory Centrifuge Key Players Market Share List
Table 2020-2030 South America Laboratory Centrifuge Demand List By Type
Table 2020-2025 South America Laboratory Centrifuge Price List By Type
Table 2020-2030 Brazil Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Brazil Laboratory Centrifuge Import & Export List
Table 2020-2030 Argentina Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Argentina Laboratory Centrifuge Import & Export List
Table 2020-2030 Chile Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Chile Laboratory Centrifuge Import & Export List
Table 2020-2030 Peru Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Peru Laboratory Centrifuge Import & Export List
Table 2020-2030 Asia & Pacific Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Laboratory Centrifuge Demand List By Application
Table 2020-2025 Asia & Pacific Laboratory Centrifuge Key Players Sales List
Table 2020-2025 Asia & Pacific Laboratory Centrifuge Key Players Market Share List
Table 2020-2030 Asia & Pacific Laboratory Centrifuge Demand List By Type
Table 2020-2025 Asia & Pacific Laboratory Centrifuge Price List By Type
Table 2020-2030 China Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 China Laboratory Centrifuge Import & Export List
Table 2020-2030 India Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 India Laboratory Centrifuge Import & Export List
Table 2020-2030 Japan Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Japan Laboratory Centrifuge Import & Export List
Table 2020-2030 South Korea Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 South Korea Laboratory Centrifuge Import & Export List
Table 2020-2030 Southeast Asia Laboratory Centrifuge Market Size List
Table 2020-2030 Southeast Asia Laboratory Centrifuge Market Volume List
Table 2020-2030 Southeast Asia Laboratory Centrifuge Import List
Table 2020-2030 Southeast Asia Laboratory Centrifuge Export List
Table 2020-2030 Australia Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Australia Laboratory Centrifuge Import & Export List
Table 2020-2030 Europe Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Europe Laboratory Centrifuge Demand List By Application
Table 2020-2025 Europe Laboratory Centrifuge Key Players Sales List
Table 2020-2025 Europe Laboratory Centrifuge Key Players Market Share List
Table 2020-2030 Europe Laboratory Centrifuge Demand List By Type
Table 2020-2025 Europe Laboratory Centrifuge Price List By Type
Table 2020-2030 Germany Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Germany Laboratory Centrifuge Import & Export List
Table 2020-2030 France Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 France Laboratory Centrifuge Import & Export List
Table 2020-2030 United Kingdom Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 United Kingdom Laboratory Centrifuge Import & Export List
Table 2020-2030 Italy Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Italy Laboratory Centrifuge Import & Export List
Table 2020-2030 Spain Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Spain Laboratory Centrifuge Import & Export List
Table 2020-2030 Belgium Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Belgium Laboratory Centrifuge Import & Export List
Table 2020-2030 Netherlands Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Netherlands Laboratory Centrifuge Import & Export List
Table 2020-2030 Austria Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Austria Laboratory Centrifuge Import & Export List
Table 2020-2030 Poland Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Poland Laboratory Centrifuge Import & Export List
Table 2020-2030 Russia Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Russia Laboratory Centrifuge Import & Export List
Table 2020-2030 Mea Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Mea Laboratory Centrifuge Demand List By Application
Table 2020-2025 Mea Laboratory Centrifuge Key Players Sales List
Table 2020-2025 Mea Laboratory Centrifuge Key Players Market Share List
Table 2020-2030 Mea Laboratory Centrifuge Demand List By Type
Table 2020-2025 Mea Laboratory Centrifuge Price List By Type
Table 2020-2030 Egypt Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Egypt Laboratory Centrifuge Import & Export List
Table 2020-2030 Israel Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Israel Laboratory Centrifuge Import & Export List
Table 2020-2030 South Africa Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 South Africa Laboratory Centrifuge Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Laboratory Centrifuge Import & Export List
Table 2020-2030 Turkey Laboratory Centrifuge Market Size And Market Volume List
Table 2020-2030 Turkey Laboratory Centrifuge Import & Export List
Table 2020-2025 Global Laboratory Centrifuge Market Size List By Region
Table 2020-2025 Global Laboratory Centrifuge Market Size Share List By Region
Table 2020-2025 Global Laboratory Centrifuge Market Volume List By Region
Table 2020-2025 Global Laboratory Centrifuge Market Volume Share List By Region
Table 2020-2025 Global Laboratory Centrifuge Demand List By Application
Table 2020-2025 Global Laboratory Centrifuge Demand Market Share List By Application
Table 2020-2025 Global Laboratory Centrifuge Key Vendors Sales List
Table 2020-2025 Global Laboratory Centrifuge Key Vendors Sales Share List
Table 2020-2025 Global Laboratory Centrifuge Key Vendors Revenue List
Table 2020-2025 Global Laboratory Centrifuge Key Vendors Revenue Share List
Table 2020-2025 Global Laboratory Centrifuge Demand List By Type
Table 2020-2025 Global Laboratory Centrifuge Demand Market Share List By Type
Table 2020-2025 Regional Laboratory Centrifuge Price List
Table 2025-2030 Global Laboratory Centrifuge Market Size List By Region
Table 2025-2030 Global Laboratory Centrifuge Market Size Share List By Region
Table 2025-2030 Global Laboratory Centrifuge Market Volume List By Region
Table 2025-2030 Global Laboratory Centrifuge Market Volume Share List By Region
Table 2025-2030 Global Laboratory Centrifuge Demand List By Application
Table 2025-2030 Global Laboratory Centrifuge Demand Market Share List By Application
Table 2025-2030 Global Laboratory Centrifuge Key Vendors Sales List
Table 2025-2030 Global Laboratory Centrifuge Key Vendors Sales Share List
Table 2025-2030 Global Laboratory Centrifuge Key Vendors Revenue List
Table 2025-2030 Global Laboratory Centrifuge Key Vendors Revenue Share List
Table 2025-2030 Global Laboratory Centrifuge Demand List By Type
Table 2025-2030 Global Laboratory Centrifuge Demand Market Share List By Type
Table 2025-2030 Laboratory Centrifuge Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Laboratory Centrifuge Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Laboratory Centrifuge Market Size And Cagr
Figure 2020-2030 North America Laboratory Centrifuge Market Volume And Cagr
Figure 2020-2030 South America Laboratory Centrifuge Market Size And Cagr
Figure 2020-2030 South America Laboratory Centrifuge Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Laboratory Centrifuge Market Size And Cagr
Figure 2020-2030 Asia & Pacific Laboratory Centrifuge Market Volume And Cagr
Figure 2020-2030 Europe Laboratory Centrifuge Market Size And Cagr
Figure 2020-2030 Europe Laboratory Centrifuge Market Volume And Cagr
Figure 2020-2030 Mea Laboratory Centrifuge Market Size And Cagr
Figure 2020-2030 Mea Laboratory Centrifuge Market Volume And Cagr
Figure 2020-2025 Global Laboratory Centrifuge Market Volume And Growth Rate
Figure 2020-2025 Global Laboratory Centrifuge Market Size And Growth Rate
Figure 2025-2030 Global Laboratory Centrifuge Market Volume And Growth Rate
Figure 2025-2030 Global Laboratory Centrifuge Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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