Urinary Incontinence Device Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 131
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Urinary Incontinence Device Market Summary
Introduction
Urinary incontinence devices, including catheters, slings, and neuromodulation systems, are used to manage bladder control issues affecting approximately 400 million people globally. The market is driven by the high prevalence of stress urinary incontinence (SUI), particularly among women, and urge incontinence in men post-prostate surgery. An aging population, projected to reach 2.1 billion over 60 by 2050, significantly boosts demand, as over 50% of nursing home residents are affected. Technological advancements, such as minimally invasive procedures and smart monitoring, further propel growth. The global urinary incontinence device market is projected to reach between USD 2.8 billion and USD 4.2 billion in 2025, with a CAGR of 8.0% to 12.0% through 2030.

Regional Analysis
North America: The U.S. leads due to high SUI prevalence and advanced healthcare systems, with Canada focusing on elderly care.
Europe: Germany, France, and the UK drive demand with robust urology programs.
Asia Pacific: China and India see rapid growth due to rising awareness and healthcare investments, while Japan emphasizes home care solutions.
Rest of the World: Brazil enhances urological care, and the Middle East invests in advanced medical devices.

Application Analysis
Hospital & Clinic: Expected growth of 8.2%-12.2%, driven by surgical interventions. Trends focus on minimally invasive devices.
Home Care: Projected growth of 8.0%-12.0%, linked to patient preference for non-invasive solutions. Developments emphasize wearable devices.
Others: Anticipated growth of 7.8%-11.8%, covering long-term care facilities. Advances prioritize discreet, comfortable designs.

Type Analysis
Urinary Catheters (Indwelling Catheters, Intermittent Catheters): Expected growth of 8.1%-12.1%, driven by widespread use in hospitals and home care. Trends highlight microhole technology for comfort.
Artificial Urinary Sphincters: Projected growth of 7.9%-11.9%, used for severe incontinence. Innovations focus on biocompatible materials.
Electrical Stimulation Devices: Anticipated growth of 8.3%-12.3%, driven by non-invasive therapy. Advances include smart biofeedback systems.

Key Market Players
Leading companies include Boston Scientific Corporation, known for Advantage Fit slings; Medtronic, offering InterStim X; Johnson & Johnson, focusing on urological solutions; Teleflex Incorporated, specializing in catheters; Coloplast Corp, innovating with Luja catheters; ConvaTec, providing home care devices; Cook Group, advancing surgical solutions; Laborie, emphasizing neuromodulation; Stryker, supporting urology; and Hollister Incorporated, known for discreet designs.

Porter's Five Forces Analysis
 Threat of New Entrants: Moderate, due to regulatory barriers, though startups can disrupt with innovative designs.
 Threat of Substitutes: Low, as devices are essential for incontinence management.
 Bargaining Power of Buyers: Moderate, with hospitals seeking cost-effective, comfortable devices, but clinical needs limit options.
 Bargaining Power of Suppliers: Low, given multiple material suppliers.
 Competitive Rivalry: High, with firms competing on minimally invasive technologies, comfort, and smart features.

Market Opportunities and Challenges
Opportunities:
 High incontinence prevalence, affecting 400 million people, drives demand.
 The aging population, projected at 2.1 billion by 2050, boosts device adoption.
 Technological advancements, like Coloplast’s Luja catheters and Medtronic’s InterStim X, improve patient comfort by 30%.
 Rising patient awareness, amplified through platforms like social media, increases treatment uptake.
 The shift toward home care creates demand for discreet, wearable devices.
Challenges:
 High costs of advanced devices limit adoption in low-income regions.
 Regulatory delays for smart and neuromodulation technologies slow market entry.
 Social stigma around incontinence hampers patient uptake, as does the need for trained urologists in rural areas.

Market News
 In May 2024, Coloplast launched Luja for women, a next-generation intermittent catheter with microhole technology, starting in Denmark and Italy.
 In November 2024, Boston Scientific acquired Axonics, Inc., strengthening its sacral neuromodulation portfolio.
 In February 2022, Medtronic received FDA approval for InterStim X, a recharge-free neuromodulation device.
 In November 2023, Coloplast invested USD 100.5 million in a new factory in Portugal to manufacture intermittent catheters.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Urinary Incontinence Device Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Urinary Incontinence Device by Region
8.2 Import of Urinary Incontinence Device by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Urinary Incontinence Device Market in North America (2020-2030)
9.1 Urinary Incontinence Device Market Size
9.2 Urinary Incontinence Device Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Urinary Incontinence Device Market in South America (2020-2030)
10.1 Urinary Incontinence Device Market Size
10.2 Urinary Incontinence Device Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Urinary Incontinence Device Market in Asia & Pacific (2020-2030)
11.1 Urinary Incontinence Device Market Size
11.2 Urinary Incontinence Device Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Urinary Incontinence Device Market in Europe (2020-2030)
12.1 Urinary Incontinence Device Market Size
12.2 Urinary Incontinence Device Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Urinary Incontinence Device Market in MEA (2020-2030)
13.1 Urinary Incontinence Device Market Size
13.2 Urinary Incontinence Device Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Urinary Incontinence Device Market (2020-2025)
14.1 Urinary Incontinence Device Market Size
14.2 Urinary Incontinence Device Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Urinary Incontinence Device Market Forecast (2025-2030)
15.1 Urinary Incontinence Device Market Size Forecast
15.2 Urinary Incontinence Device Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Boston Scientific Corporation
15.1.1 Company Profile
15.1.2 Main Business and Urinary Incontinence Device Information
15.1.3 SWOT Analysis of Boston Scientific Corporation
15.1.4 Boston Scientific Corporation Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Medtronic
15.2.1 Company Profile
15.2.2 Main Business and Urinary Incontinence Device Information
15.2.3 SWOT Analysis of Medtronic
15.2.4 Medtronic Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Johnson & Johnson Services
15.3.1 Company Profile
15.3.2 Main Business and Urinary Incontinence Device Information
15.3.3 SWOT Analysis of Johnson & Johnson Services
15.3.4 Johnson & Johnson Services Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Teleflex Incorporated
15.4.1 Company Profile
15.4.2 Main Business and Urinary Incontinence Device Information
15.4.3 SWOT Analysis of Teleflex Incorporated
15.4.4 Teleflex Incorporated Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Caldera Medical
15.5.1 Company Profile
15.5.2 Main Business and Urinary Incontinence Device Information
15.5.3 SWOT Analysis of Caldera Medical
15.5.4 Caldera Medical Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Convatec
15.6.1 Company Profile
15.6.2 Main Business and Urinary Incontinence Device Information
15.6.3 SWOT Analysis of Convatec
15.6.4 Convatec Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Cook Group
15.7.1 Company Profile
15.7.2 Main Business and Urinary Incontinence Device Information
15.7.3 SWOT Analysis of Cook Group
15.7.4 Cook Group Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Laborie
15.8.1 Company Profile
15.8.2 Main Business and Urinary Incontinence Device Information
15.8.3 SWOT Analysis of Laborie
15.8.4 Laborie Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 AdvaCare Pharma
15.9.1 Company Profile
15.9.2 Main Business and Urinary Incontinence Device Information
15.9.3 SWOT Analysis of AdvaCare Pharma
15.9.4 AdvaCare Pharma Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 MRK Healthcare
15.10.1 Company Profile
15.10.2 Main Business and Urinary Incontinence Device Information
15.10.3 SWOT Analysis of MRK Healthcare
15.10.4 MRK Healthcare Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Dynarex Corporation
15.11.1 Company Profile
15.11.2 Main Business and Urinary Incontinence Device Information
15.11.3 SWOT Analysis of Dynarex Corporation
15.11.4 Dynarex Corporation Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Stryker
15.12.1 Company Profile
15.12.2 Main Business and Urinary Incontinence Device Information
15.12.3 SWOT Analysis of Stryker
15.12.4 Stryker Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Kimberly-Clark
15.13.1 Company Profile
15.13.2 Main Business and Urinary Incontinence Device Information
15.13.3 SWOT Analysis of Kimberly-Clark
15.13.4 Kimberly-Clark Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.14 B. Braun
15.14.1 Company Profile
15.14.2 Main Business and Urinary Incontinence Device Information
15.14.3 SWOT Analysis of B. Braun
15.14.4 B. Braun Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.15 BD
15.15.1 Company Profile
15.15.2 Main Business and Urinary Incontinence Device Information
15.15.3 SWOT Analysis of BD
15.15.4 BD Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.16 Advin Health Care
15.16.1 Company Profile
15.16.2 Main Business and Urinary Incontinence Device Information
15.16.3 SWOT Analysis of Advin Health Care
15.16.4 Advin Health Care Urinary Incontinence Device Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Urinary Incontinence Device Report
Table Data Sources Of Urinary Incontinence Device Report
Table Major Assumptions Of Urinary Incontinence Device Report
Table Urinary Incontinence Device Classification
Table Urinary Incontinence Device Applications List
Table Drivers Of Urinary Incontinence Device Market
Table Restraints Of Urinary Incontinence Device Market
Table Opportunities Of Urinary Incontinence Device Market
Table Threats Of Urinary Incontinence Device Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Urinary Incontinence Device
Table Cost Structure Analysis Of Urinary Incontinence Device
Table Key End Users List
Table Latest News Of Urinary Incontinence Device Market
Table Merger And Acquisition List
Table Planned/Future Project Of Urinary Incontinence Device Market
Table Policy Of Urinary Incontinence Device Market
Table 2020-2030 Regional Export Of Urinary Incontinence Device
Table 2020-2030 Regional Import Of Urinary Incontinence Device
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 North America Urinary Incontinence Device Demand List By Application
Table 2020-2025 North America Urinary Incontinence Device Key Players Sales List
Table 2020-2025 North America Urinary Incontinence Device Key Players Market Share List
Table 2020-2030 North America Urinary Incontinence Device Demand List By Type
Table 2020-2025 North America Urinary Incontinence Device Price List By Type
Table 2020-2030 United States Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 United States Urinary Incontinence Device Import & Export List
Table 2020-2030 Canada Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Canada Urinary Incontinence Device Import & Export List
Table 2020-2030 Mexico Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Mexico Urinary Incontinence Device Import & Export List
Table 2020-2030 South America Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 South America Urinary Incontinence Device Demand List By Application
Table 2020-2025 South America Urinary Incontinence Device Key Players Sales List
Table 2020-2025 South America Urinary Incontinence Device Key Players Market Share List
Table 2020-2030 South America Urinary Incontinence Device Demand List By Type
Table 2020-2025 South America Urinary Incontinence Device Price List By Type
Table 2020-2030 Brazil Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Brazil Urinary Incontinence Device Import & Export List
Table 2020-2030 Argentina Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Argentina Urinary Incontinence Device Import & Export List
Table 2020-2030 Chile Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Chile Urinary Incontinence Device Import & Export List
Table 2020-2030 Peru Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Peru Urinary Incontinence Device Import & Export List
Table 2020-2030 Asia & Pacific Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Urinary Incontinence Device Demand List By Application
Table 2020-2025 Asia & Pacific Urinary Incontinence Device Key Players Sales List
Table 2020-2025 Asia & Pacific Urinary Incontinence Device Key Players Market Share List
Table 2020-2030 Asia & Pacific Urinary Incontinence Device Demand List By Type
Table 2020-2025 Asia & Pacific Urinary Incontinence Device Price List By Type
Table 2020-2030 China Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 China Urinary Incontinence Device Import & Export List
Table 2020-2030 India Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 India Urinary Incontinence Device Import & Export List
Table 2020-2030 Japan Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Japan Urinary Incontinence Device Import & Export List
Table 2020-2030 South Korea Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 South Korea Urinary Incontinence Device Import & Export List
Table 2020-2030 Southeast Asia Urinary Incontinence Device Market Size List
Table 2020-2030 Southeast Asia Urinary Incontinence Device Market Volume List
Table 2020-2030 Southeast Asia Urinary Incontinence Device Import List
Table 2020-2030 Southeast Asia Urinary Incontinence Device Export List
Table 2020-2030 Australia Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Australia Urinary Incontinence Device Import & Export List
Table 2020-2030 Europe Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Europe Urinary Incontinence Device Demand List By Application
Table 2020-2025 Europe Urinary Incontinence Device Key Players Sales List
Table 2020-2025 Europe Urinary Incontinence Device Key Players Market Share List
Table 2020-2030 Europe Urinary Incontinence Device Demand List By Type
Table 2020-2025 Europe Urinary Incontinence Device Price List By Type
Table 2020-2030 Germany Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Germany Urinary Incontinence Device Import & Export List
Table 2020-2030 France Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 France Urinary Incontinence Device Import & Export List
Table 2020-2030 United Kingdom Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 United Kingdom Urinary Incontinence Device Import & Export List
Table 2020-2030 Italy Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Italy Urinary Incontinence Device Import & Export List
Table 2020-2030 Spain Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Spain Urinary Incontinence Device Import & Export List
Table 2020-2030 Belgium Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Belgium Urinary Incontinence Device Import & Export List
Table 2020-2030 Netherlands Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Netherlands Urinary Incontinence Device Import & Export List
Table 2020-2030 Austria Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Austria Urinary Incontinence Device Import & Export List
Table 2020-2030 Poland Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Poland Urinary Incontinence Device Import & Export List
Table 2020-2030 Russia Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Russia Urinary Incontinence Device Import & Export List
Table 2020-2030 Mea Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Mea Urinary Incontinence Device Demand List By Application
Table 2020-2025 Mea Urinary Incontinence Device Key Players Sales List
Table 2020-2025 Mea Urinary Incontinence Device Key Players Market Share List
Table 2020-2030 Mea Urinary Incontinence Device Demand List By Type
Table 2020-2025 Mea Urinary Incontinence Device Price List By Type
Table 2020-2030 Egypt Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Egypt Urinary Incontinence Device Import & Export List
Table 2020-2030 Israel Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Israel Urinary Incontinence Device Import & Export List
Table 2020-2030 South Africa Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 South Africa Urinary Incontinence Device Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Urinary Incontinence Device Import & Export List
Table 2020-2030 Turkey Urinary Incontinence Device Market Size And Market Volume List
Table 2020-2030 Turkey Urinary Incontinence Device Import & Export List
Table 2020-2025 Global Urinary Incontinence Device Market Size List By Region
Table 2020-2025 Global Urinary Incontinence Device Market Size Share List By Region
Table 2020-2025 Global Urinary Incontinence Device Market Volume List By Region
Table 2020-2025 Global Urinary Incontinence Device Market Volume Share List By Region
Table 2020-2025 Global Urinary Incontinence Device Demand List By Application
Table 2020-2025 Global Urinary Incontinence Device Demand Market Share List By Application
Table 2020-2025 Global Urinary Incontinence Device Key Vendors Sales List
Table 2020-2025 Global Urinary Incontinence Device Key Vendors Sales Share List
Table 2020-2025 Global Urinary Incontinence Device Key Vendors Revenue List
Table 2020-2025 Global Urinary Incontinence Device Key Vendors Revenue Share List
Table 2020-2025 Global Urinary Incontinence Device Demand List By Type
Table 2020-2025 Global Urinary Incontinence Device Demand Market Share List By Type
Table 2020-2025 Regional Urinary Incontinence Device Price List
Table 2025-2030 Global Urinary Incontinence Device Market Size List By Region
Table 2025-2030 Global Urinary Incontinence Device Market Size Share List By Region
Table 2025-2030 Global Urinary Incontinence Device Market Volume List By Region
Table 2025-2030 Global Urinary Incontinence Device Market Volume Share List By Region
Table 2025-2030 Global Urinary Incontinence Device Demand List By Application
Table 2025-2030 Global Urinary Incontinence Device Demand Market Share List By Application
Table 2025-2030 Global Urinary Incontinence Device Key Vendors Sales List
Table 2025-2030 Global Urinary Incontinence Device Key Vendors Sales Share List
Table 2025-2030 Global Urinary Incontinence Device Key Vendors Revenue List
Table 2025-2030 Global Urinary Incontinence Device Key Vendors Revenue Share List
Table 2025-2030 Global Urinary Incontinence Device Demand List By Type
Table 2025-2030 Global Urinary Incontinence Device Demand Market Share List By Type
Table 2025-2030 Urinary Incontinence Device Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Urinary Incontinence Device Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Urinary Incontinence Device Market Size And Cagr
Figure 2020-2030 North America Urinary Incontinence Device Market Volume And Cagr
Figure 2020-2030 South America Urinary Incontinence Device Market Size And Cagr
Figure 2020-2030 South America Urinary Incontinence Device Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Urinary Incontinence Device Market Size And Cagr
Figure 2020-2030 Asia & Pacific Urinary Incontinence Device Market Volume And Cagr
Figure 2020-2030 Europe Urinary Incontinence Device Market Size And Cagr
Figure 2020-2030 Europe Urinary Incontinence Device Market Volume And Cagr
Figure 2020-2030 Mea Urinary Incontinence Device Market Size And Cagr
Figure 2020-2030 Mea Urinary Incontinence Device Market Volume And Cagr
Figure 2020-2025 Global Urinary Incontinence Device Market Volume And Growth Rate
Figure 2020-2025 Global Urinary Incontinence Device Market Size And Growth Rate
Figure 2025-2030 Global Urinary Incontinence Device Market Volume And Growth Rate
Figure 2025-2030 Global Urinary Incontinence Device Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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