Waterproofing Membrane Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-04 Pages: 101
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Waterproofing Membrane Market Summary
Introduction
Waterproofing Membranes are materials applied to surfaces to prevent water ingress, used in infrastructure, commercial, and residential applications. These membranes ensure structural integrity and durability, critical for construction and maintenance. The market is characterized by its role in sustainable building, driven by urbanization, infrastructure development, and environmental regulations. Trends include eco-friendly membranes, self-healing technologies, and liquid-applied solutions, with growing demand in emerging markets due to rapid construction growth.

Market Size and Growth Forecast
The global Waterproofing Membrane market was valued at USD 19.1–22.3 billion in 2024, with an estimated CAGR of 5.5%–7.5% from 2025 to 2030, propelled by construction and sustainability trends.

Regional Analysis
North America grows at 5.0%–7.0%; the U.S. leads due to infrastructure upgrades, with trends focusing on eco-friendly membranes.
Europe achieves 5.3%–7.3% growth; Germany and the UK drive demand through green building standards, emphasizing self-healing technologies.
Asia Pacific records 6.0%–8.0% growth; China and India are key markets, with trends toward liquid-applied membranes.
Rest of the World grows at 4.8%–6.8%; Brazil and the UAE show potential, with trends centering on infrastructure projects.

Application Analysis
Infrastructure expands at 5.8%–7.8%; it supports bridges and tunnels, with trends favoring durable membranes.
Commercial grows at 5.5%–7.5%; it drives office and retail construction, emphasizing eco-friendly solutions.
Residential rises at 5.0%–7.0%; it supports housing projects, with trends focusing on cost-effective membranes.

Type Analysis
Bitumen Membrane expands at 5.3%–7.3%; it offers durability, with trends favoring sustainable formulations.
Polymeric Membrane grows at 5.5%–7.5%; it provides flexibility, emphasizing self-healing properties.
Liquid Membrane rises at 6.0%–8.0%; it ensures seamless application, with trends focusing on eco-friendly options.

Key Market Players
Beijing Oriental Yuhong, based in Beijing, China, is a leader in waterproofing membranes, known for large-scale production. Yuhong is developing eco-friendly membranes and targeting Southeast Asia.
Sika, headquartered in Baar, Switzerland, offers polymeric membranes, emphasizing innovation. Sika is integrating self-healing technologies and targeting North America.
Soprema, from Strasbourg, France, provides bitumen membranes, focusing on durability. Soprema is expanding in Latin America.
Carlisle Companies, based in Scottsdale, Arizona, USA, supplies liquid membranes, known for reliability. Carlisle is targeting Europe with sustainable solutions.
Johns Manville, from Denver, Colorado, USA, offers commercial membranes, emphasizing eco-friendliness. Johns Manville is expanding in India.
CKS, headquartered in Shanghai, China, provides residential membranes, focusing on affordability. CKS is targeting Africa.
BNBM, based in Beijing, China, supplies infrastructure membranes, known for scalability. BNBM is developing liquid membranes and targeting the Middle East.
Standard Industries, from New York, USA, offers polymeric membranes, emphasizing innovation. Standard is expanding in Europe.
Holcim Elevate, headquartered in Zug, Switzerland, provides bitumen membranes, focusing on sustainability. Holcim is targeting Asia.
Mapei, based in Milan, Italy, supplies liquid membranes, known for precision. Mapei is expanding in North America.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; high capital and expertise deter entry, but construction demand attracts niche players.
● The threat of substitutes is low; alternative waterproofing methods lack membranes’ durability and versatility.
● Buyer power is moderate; contractors demand quality, but large projects negotiate pricing.
● Supplier power is low; raw materials like bitumen are widely available, reducing supplier leverage.
● Competitive rivalry is high; firms differentiate through eco-friendly designs, self-healing technologies, and affordability.

Market Opportunities and Challenges
Opportunities
● Urbanization and infrastructure development drive membrane demand.
● Eco-friendly and self-healing membranes align with sustainability trends, boosting growth.
● Emerging markets offer expansion as construction grows in Asia and Africa.
Challenges
● High costs of advanced membranes limit adoption in low-budget projects.
● Regulatory variations across regions increase compliance costs.
● Intense competition pressures pricing for branded membranes.

Growth Trend Analysis
The Waterproofing Membrane market is growing steadily, driven by construction and sustainability trends. Kingspan Group’s increased ownership in Nordic Waterproofing to 62.6% on October 21, 2024, strengthens its market position. Mapei’s acquisition of a UK waterproofing specialist on October 7, 2024, enhances its portfolio. Beijing Oriental Yuhong’s production capacity of over 1.5 billion square meters supports robust supply, aligning with a projected CAGR of 5.5%–7.5% through 2030.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Waterproofing Membrane Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Waterproofing Membrane by Region
8.2 Import of Waterproofing Membrane by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Waterproofing Membrane Market in North America (2020-2030)
9.1 Waterproofing Membrane Market Size
9.2 Waterproofing Membrane Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Waterproofing Membrane Market in South America (2020-2030)
10.1 Waterproofing Membrane Market Size
10.2 Waterproofing Membrane Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Waterproofing Membrane Market in Asia & Pacific (2020-2030)
11.1 Waterproofing Membrane Market Size
11.2 Waterproofing Membrane Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Waterproofing Membrane Market in Europe (2020-2030)
12.1 Waterproofing Membrane Market Size
12.2 Waterproofing Membrane Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Waterproofing Membrane Market in MEA (2020-2030)
13.1 Waterproofing Membrane Market Size
13.2 Waterproofing Membrane Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Waterproofing Membrane Market (2020-2025)
14.1 Waterproofing Membrane Market Size
14.2 Waterproofing Membrane Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Waterproofing Membrane Market Forecast (2025-2030)
15.1 Waterproofing Membrane Market Size Forecast
15.2 Waterproofing Membrane Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Beijing Oriental Yuhong
15.1.1 Company Profile
15.1.2 Main Business and Waterproofing Membrane Information
15.1.3 SWOT Analysis of Beijing Oriental Yuhong
15.1.4 Beijing Oriental Yuhong Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Sika
15.2.1 Company Profile
15.2.2 Main Business and Waterproofing Membrane Information
15.2.3 SWOT Analysis of Sika
15.2.4 Sika Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Soprema
15.3.1 Company Profile
15.3.2 Main Business and Waterproofing Membrane Information
15.3.3 SWOT Analysis of Soprema
15.3.4 Soprema Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Carlisle Companies
15.4.1 Company Profile
15.4.2 Main Business and Waterproofing Membrane Information
15.4.3 SWOT Analysis of Carlisle Companies
15.4.4 Carlisle Companies Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Johns Manville
15.5.1 Company Profile
15.5.2 Main Business and Waterproofing Membrane Information
15.5.3 SWOT Analysis of Johns Manville
15.5.4 Johns Manville Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 CKS
15.6.1 Company Profile
15.6.2 Main Business and Waterproofing Membrane Information
15.6.3 SWOT Analysis of CKS
15.6.4 CKS Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 BNBM
15.7.1 Company Profile
15.7.2 Main Business and Waterproofing Membrane Information
15.7.3 SWOT Analysis of BNBM
15.7.4 BNBM Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Standard Industries
15.8.1 Company Profile
15.8.2 Main Business and Waterproofing Membrane Information
15.8.3 SWOT Analysis of Standard Industries
15.8.4 Standard Industries Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Holcim Elevate
15.9.1 Company Profile
15.9.2 Main Business and Waterproofing Membrane Information
15.9.3 SWOT Analysis of Holcim Elevate
15.9.4 Holcim Elevate Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 RPM International
15.10.1 Company Profile
15.10.2 Main Business and Waterproofing Membrane Information
15.10.3 SWOT Analysis of RPM International
15.10.4 RPM International Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Hongyuan
15.11.1 Company Profile
15.11.2 Main Business and Waterproofing Membrane Information
15.11.3 SWOT Analysis of Hongyuan
15.11.4 Hongyuan Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Dayu Group
15.12.1 Company Profile
15.12.2 Main Business and Waterproofing Membrane Information
15.12.3 SWOT Analysis of Dayu Group
15.12.4 Dayu Group Waterproofing Membrane Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Waterproofing Membrane Report
Table Data Sources Of Waterproofing Membrane Report
Table Major Assumptions Of Waterproofing Membrane Report
Table Waterproofing Membrane Classification
Table Waterproofing Membrane Applications List
Table Drivers Of Waterproofing Membrane Market
Table Restraints Of Waterproofing Membrane Market
Table Opportunities Of Waterproofing Membrane Market
Table Threats Of Waterproofing Membrane Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Waterproofing Membrane
Table Cost Structure Analysis Of Waterproofing Membrane
Table Key End Users List
Table Latest News Of Waterproofing Membrane Market
Table Merger And Acquisition List
Table Planned/Future Project Of Waterproofing Membrane Market
Table Policy Of Waterproofing Membrane Market
Table 2020-2030 Regional Export Of Waterproofing Membrane
Table 2020-2030 Regional Import Of Waterproofing Membrane
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 North America Waterproofing Membrane Demand List By Application
Table 2020-2025 North America Waterproofing Membrane Key Players Sales List
Table 2020-2025 North America Waterproofing Membrane Key Players Market Share List
Table 2020-2030 North America Waterproofing Membrane Demand List By Type
Table 2020-2025 North America Waterproofing Membrane Price List By Type
Table 2020-2030 United States Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 United States Waterproofing Membrane Import & Export List
Table 2020-2030 Canada Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Canada Waterproofing Membrane Import & Export List
Table 2020-2030 Mexico Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Mexico Waterproofing Membrane Import & Export List
Table 2020-2030 South America Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 South America Waterproofing Membrane Demand List By Application
Table 2020-2025 South America Waterproofing Membrane Key Players Sales List
Table 2020-2025 South America Waterproofing Membrane Key Players Market Share List
Table 2020-2030 South America Waterproofing Membrane Demand List By Type
Table 2020-2025 South America Waterproofing Membrane Price List By Type
Table 2020-2030 Brazil Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Brazil Waterproofing Membrane Import & Export List
Table 2020-2030 Argentina Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Argentina Waterproofing Membrane Import & Export List
Table 2020-2030 Chile Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Chile Waterproofing Membrane Import & Export List
Table 2020-2030 Peru Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Peru Waterproofing Membrane Import & Export List
Table 2020-2030 Asia & Pacific Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Waterproofing Membrane Demand List By Application
Table 2020-2025 Asia & Pacific Waterproofing Membrane Key Players Sales List
Table 2020-2025 Asia & Pacific Waterproofing Membrane Key Players Market Share List
Table 2020-2030 Asia & Pacific Waterproofing Membrane Demand List By Type
Table 2020-2025 Asia & Pacific Waterproofing Membrane Price List By Type
Table 2020-2030 China Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 China Waterproofing Membrane Import & Export List
Table 2020-2030 India Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 India Waterproofing Membrane Import & Export List
Table 2020-2030 Japan Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Japan Waterproofing Membrane Import & Export List
Table 2020-2030 South Korea Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 South Korea Waterproofing Membrane Import & Export List
Table 2020-2030 Southeast Asia Waterproofing Membrane Market Size List
Table 2020-2030 Southeast Asia Waterproofing Membrane Market Volume List
Table 2020-2030 Southeast Asia Waterproofing Membrane Import List
Table 2020-2030 Southeast Asia Waterproofing Membrane Export List
Table 2020-2030 Australia Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Australia Waterproofing Membrane Import & Export List
Table 2020-2030 Europe Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Europe Waterproofing Membrane Demand List By Application
Table 2020-2025 Europe Waterproofing Membrane Key Players Sales List
Table 2020-2025 Europe Waterproofing Membrane Key Players Market Share List
Table 2020-2030 Europe Waterproofing Membrane Demand List By Type
Table 2020-2025 Europe Waterproofing Membrane Price List By Type
Table 2020-2030 Germany Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Germany Waterproofing Membrane Import & Export List
Table 2020-2030 France Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 France Waterproofing Membrane Import & Export List
Table 2020-2030 United Kingdom Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 United Kingdom Waterproofing Membrane Import & Export List
Table 2020-2030 Italy Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Italy Waterproofing Membrane Import & Export List
Table 2020-2030 Spain Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Spain Waterproofing Membrane Import & Export List
Table 2020-2030 Belgium Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Belgium Waterproofing Membrane Import & Export List
Table 2020-2030 Netherlands Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Netherlands Waterproofing Membrane Import & Export List
Table 2020-2030 Austria Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Austria Waterproofing Membrane Import & Export List
Table 2020-2030 Poland Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Poland Waterproofing Membrane Import & Export List
Table 2020-2030 Russia Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Russia Waterproofing Membrane Import & Export List
Table 2020-2030 Mea Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Mea Waterproofing Membrane Demand List By Application
Table 2020-2025 Mea Waterproofing Membrane Key Players Sales List
Table 2020-2025 Mea Waterproofing Membrane Key Players Market Share List
Table 2020-2030 Mea Waterproofing Membrane Demand List By Type
Table 2020-2025 Mea Waterproofing Membrane Price List By Type
Table 2020-2030 Egypt Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Egypt Waterproofing Membrane Import & Export List
Table 2020-2030 Israel Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Israel Waterproofing Membrane Import & Export List
Table 2020-2030 South Africa Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 South Africa Waterproofing Membrane Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Waterproofing Membrane Import & Export List
Table 2020-2030 Turkey Waterproofing Membrane Market Size And Market Volume List
Table 2020-2030 Turkey Waterproofing Membrane Import & Export List
Table 2020-2025 Global Waterproofing Membrane Market Size List By Region
Table 2020-2025 Global Waterproofing Membrane Market Size Share List By Region
Table 2020-2025 Global Waterproofing Membrane Market Volume List By Region
Table 2020-2025 Global Waterproofing Membrane Market Volume Share List By Region
Table 2020-2025 Global Waterproofing Membrane Demand List By Application
Table 2020-2025 Global Waterproofing Membrane Demand Market Share List By Application
Table 2020-2025 Global Waterproofing Membrane Key Vendors Sales List
Table 2020-2025 Global Waterproofing Membrane Key Vendors Sales Share List
Table 2020-2025 Global Waterproofing Membrane Key Vendors Revenue List
Table 2020-2025 Global Waterproofing Membrane Key Vendors Revenue Share List
Table 2020-2025 Global Waterproofing Membrane Demand List By Type
Table 2020-2025 Global Waterproofing Membrane Demand Market Share List By Type
Table 2020-2025 Regional Waterproofing Membrane Price List
Table 2025-2030 Global Waterproofing Membrane Market Size List By Region
Table 2025-2030 Global Waterproofing Membrane Market Size Share List By Region
Table 2025-2030 Global Waterproofing Membrane Market Volume List By Region
Table 2025-2030 Global Waterproofing Membrane Market Volume Share List By Region
Table 2025-2030 Global Waterproofing Membrane Demand List By Application
Table 2025-2030 Global Waterproofing Membrane Demand Market Share List By Application
Table 2025-2030 Global Waterproofing Membrane Key Vendors Sales List
Table 2025-2030 Global Waterproofing Membrane Key Vendors Sales Share List
Table 2025-2030 Global Waterproofing Membrane Key Vendors Revenue List
Table 2025-2030 Global Waterproofing Membrane Key Vendors Revenue Share List
Table 2025-2030 Global Waterproofing Membrane Demand List By Type
Table 2025-2030 Global Waterproofing Membrane Demand Market Share List By Type
Table 2025-2030 Waterproofing Membrane Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Waterproofing Membrane Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Waterproofing Membrane Market Size And Cagr
Figure 2020-2030 North America Waterproofing Membrane Market Volume And Cagr
Figure 2020-2030 South America Waterproofing Membrane Market Size And Cagr
Figure 2020-2030 South America Waterproofing Membrane Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Waterproofing Membrane Market Size And Cagr
Figure 2020-2030 Asia & Pacific Waterproofing Membrane Market Volume And Cagr
Figure 2020-2030 Europe Waterproofing Membrane Market Size And Cagr
Figure 2020-2030 Europe Waterproofing Membrane Market Volume And Cagr
Figure 2020-2030 Mea Waterproofing Membrane Market Size And Cagr
Figure 2020-2030 Mea Waterproofing Membrane Market Volume And Cagr
Figure 2020-2025 Global Waterproofing Membrane Market Volume And Growth Rate
Figure 2020-2025 Global Waterproofing Membrane Market Size And Growth Rate
Figure 2025-2030 Global Waterproofing Membrane Market Volume And Growth Rate
Figure 2025-2030 Global Waterproofing Membrane Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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