Tetrahydrothiophene Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction to the Tetrahydrothiophene Industry
Tetrahydrothiophene (THT) is an organic sulfur compound widely used as an odorant for natural gas and liquefied petroleum gas (LPG) due to its pungent smell, enabling leak detection for safety. THT is also utilized in pharmaceutical intermediates, batteries, and cosmetics as an emollient. The industry is driven by growing natural gas infrastructure, increasing energy demand, and safety regulations, with production costs dominated by raw materials like sulfur and specialized synthesis processes. THT ranges from high-purity grades for industrial gases to lower grades for niche applications. The market is moderately consolidated, with global players like Arkema and Chevron Phillips Chemical competing alongside regional firms like Anqing Changhong. Innovations focus on high-purity THT for advanced batteries and eco-friendly production methods, as seen in Chenhong Biochemical’s 2025 expansion to 25,000 tons annually. The industry also benefits from rising renewable energy storage needs and regulatory mandates for gas odorization.
Market Size and Growth Forecast
The global tetrahydrothiophene market is projected to reach USD 500-700 million by 2025, with an estimated compound annual growth rate (CAGR) of 5% to 7% through 2030, driven by energy sector demand and battery advancements.
Regional Analysis
Asia Pacific expects a growth rate of 6% to 8%. China leads with its natural gas expansion, with Anqing Changhong scaling production. India’s LPG adoption drives demand.
North America anticipates a growth rate of 5% to 7%. The U.S. dominates with robust gas infrastructure, supported by Chevron Phillips Chemical. Canada focuses on industrial applications.
Europe projects a growth rate of 5% to 7%. Germany and the UK lead in gas safety standards, with Arkema advancing high-purity THT. France targets battery applications.
South America expects a growth rate of 4% to 6%. Brazil’s gas market grows, though economic constraints limit scale. Argentina shows steady demand.
Middle East and Africa anticipate a growth rate of 3% to 5%. The UAE invests in gas infrastructure, but Africa’s limited energy networks hinder growth. South Africa sees moderate uptake.
Application Analysis
Natural Gas: Projected at 5% to 7%, natural gas odorization dominates, with Arkema providing high-purity THT. Trends focus on precise dosing systems for safety.
Propane: Expected at 5% to 7%, propane odorization grows with LPG use. Chevron Phillips Chemical leads, with trends toward residential safety enhancements.
Others: Anticipated at 4% to 6%, niche applications like batteries and cosmetics grow steadily. Chenhong Biochemical targets battery-grade THT, with trends toward renewable energy storage.
Key Market Players
Arkema: A French leader, Arkema produces high-purity THT for gas odorization and chemical synthesis.
Chevron Phillips Chemical: A U.S. firm, Chevron Phillips Chemical supplies THT for North American gas markets.
Anqing Changhong: A Chinese manufacturer, Anqing Changhong scales THT production for gas safety.
Xinji Shunlong: A Chinese company, Xinji Shunlong focuses on cost-effective THT for regional markets.
Chenhong Biochemical Technology: A Chinese innovator, Chenhong expands THT for propane and pharmaceuticals.
Juancheng Huixiang Biotechnology: A Chinese firm, Juancheng Huixiang targets gas odorization with new facilities.
Xinjiang Shuoerd Pharmaceutical Technology: A Chinese company, Xinjiang Shuoerd develops THT for medical intermediates.
Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. High production expertise deters entry, but growing demand lowers barriers. Arkema’s scale limits new players, though startups target niche applications.
●Threat of Substitutes: Moderate. Mercaptans compete as odorants, but THT’s reliability gives Chevron Phillips Chemical an edge. Alternative battery materials pose a threat.
●Bargaining Power of Buyers: High. Gas utilities negotiate due to multiple suppliers. Anqing Changhong’s capacity stabilizes demand, but price sensitivity persists.
●Bargaining Power of Suppliers: Moderate. Sulfur suppliers influence costs, impacting Chenhong Biochemical. Vertical integration by Arkema mitigates risks.
●Competitive Rivalry: High. Arkema, Chevron Phillips Chemical, and Anqing Changhong compete on purity, cost, and scalability. Energy and battery trends drive R&D, intensifying rivalry.
Market Opportunities and Challenges
Opportunities
●Natural Gas Expansion: Global gas infrastructure growth boosts Arkema’s THT demand.
●Battery Advancements: Renewable energy storage drives Chenhong Biochemical’s THT applications.
●Safety Regulations: Stricter gas safety standards favor Chevron Phillips Chemical’s odorants.
●Emerging Markets: India’s LPG growth offers Anqing Changhong export potential.
●Eco-Friendly Production: Sustainable processes align with Juancheng Huixiang’s goals.
●Cosmetic Applications: THT’s use in skincare expands Arkema’s portfolio.
●Policy Support: Energy safety mandates support Chevron Phillips Chemical’s growth.
Challenges
●High Production Costs: Synthesis processes pressure Arkema’s margins.
●Substitute Competition: Mercaptans challenge Chevron Phillips Chemical’s dominance.
●Regulatory Compliance: Safety standards increase Anqing Changhong’s costs.
●Supply Chain Volatility: Sulfur shortages disrupt Chenhong Biochemical’s production.
●Environmental Concerns: THT’s odor limits cosmetic applications, affecting Arkema.
●Talent Shortages: Specialized skills hinder Juancheng Huixiang’s innovation.
●Economic Uncertainty: Volatility impacts Anqing Changhong’s emerging market growth.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Tetrahydrothiophene Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Tetrahydrothiophene by Region
8.2 Import of Tetrahydrothiophene by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Tetrahydrothiophene Market in North America (2020-2030)
9.1 Tetrahydrothiophene Market Size
9.2 Tetrahydrothiophene Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Tetrahydrothiophene Market in South America (2020-2030)
10.1 Tetrahydrothiophene Market Size
10.2 Tetrahydrothiophene Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Tetrahydrothiophene Market in Asia & Pacific (2020-2030)
11.1 Tetrahydrothiophene Market Size
11.2 Tetrahydrothiophene Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Tetrahydrothiophene Market in Europe (2020-2030)
12.1 Tetrahydrothiophene Market Size
12.2 Tetrahydrothiophene Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Tetrahydrothiophene Market in MEA (2020-2030)
13.1 Tetrahydrothiophene Market Size
13.2 Tetrahydrothiophene Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Tetrahydrothiophene Market (2020-2030)
14.1 Tetrahydrothiophene Market Size
14.2 Tetrahydrothiophene Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Tetrahydrothiophene Market Forecast (2021-2026)
15.1 Tetrahydrothiophene Market Size Forecast
15.2 Tetrahydrothiophene Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Arkema
15.1.1 Company Profile
15.1.2 Main Business and Tetrahydrothiophene Information
15.1.3 SWOT Analysis of Arkema
15.1.4 Arkema Tetrahydrothiophene Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Chevron Phillips Chemical
15.2.1 Company Profile
15.2.2 Main Business and Tetrahydrothiophene Information
15.2.3 SWOT Analysis of Chevron Phillips Chemical
15.2.4 Chevron Phillips Chemical Tetrahydrothiophene Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Anqing Changhong
15.3.1 Company Profile
15.3.2 Main Business and Tetrahydrothiophene Information
15.3.3 SWOT Analysis of Anqing Changhong
15.3.4 Anqing Changhong Tetrahydrothiophene Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Xinji Shunlong
15.4.1 Company Profile
15.4.2 Main Business and Tetrahydrothiophene Information
15.4.3 SWOT Analysis of Xinji Shunlong
15.4.4 Xinji Shunlong Tetrahydrothiophene Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Tetrahydrothiophene Report
Table Data Sources Of Tetrahydrothiophene Report
Table Major Assumptions Of Tetrahydrothiophene Report
Table Tetrahydrothiophene Classification
Table Tetrahydrothiophene Applications List
Table Drivers Of Tetrahydrothiophene Market
Table Restraints Of Tetrahydrothiophene Market
Table Opportunities Of Tetrahydrothiophene Market
Table Threats Of Tetrahydrothiophene Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Tetrahydrothiophene
Table Cost Structure Analysis Of Tetrahydrothiophene
Table Key End Users List
Table Latest News Of Tetrahydrothiophene Market
Table Merger And Acquisition List
Table Planned/Future Project Of Tetrahydrothiophene Market
Table Policy Of Tetrahydrothiophene Market
Table 2020-2030 Regional Export Of Tetrahydrothiophene
Table 2020-2030 Regional Import Of Tetrahydrothiophene
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 North America Tetrahydrothiophene Demand List By Application
Table 2020-2025 North America Tetrahydrothiophene Key Players Sales List
Table 2020-2025 North America Tetrahydrothiophene Key Players Market Share List
Table 2020-2030 North America Tetrahydrothiophene Demand List By Type
Table 2020-2025 North America Tetrahydrothiophene Price List By Type
Table 2020-2030 United States Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 United States Tetrahydrothiophene Import & Export List
Table 2020-2030 Canada Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Canada Tetrahydrothiophene Import & Export List
Table 2020-2030 Mexico Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Mexico Tetrahydrothiophene Import & Export List
Table 2020-2030 South America Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 South America Tetrahydrothiophene Demand List By Application
Table 2020-2025 South America Tetrahydrothiophene Key Players Sales List
Table 2020-2025 South America Tetrahydrothiophene Key Players Market Share List
Table 2020-2030 South America Tetrahydrothiophene Demand List By Type
Table 2020-2025 South America Tetrahydrothiophene Price List By Type
Table 2020-2030 Brazil Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Brazil Tetrahydrothiophene Import & Export List
Table 2020-2030 Argentina Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Argentina Tetrahydrothiophene Import & Export List
Table 2020-2030 Chile Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Chile Tetrahydrothiophene Import & Export List
Table 2020-2030 Peru Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Peru Tetrahydrothiophene Import & Export List
Table 2020-2030 Asia & Pacific Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Tetrahydrothiophene Demand List By Application
Table 2020-2025 Asia & Pacific Tetrahydrothiophene Key Players Sales List
Table 2020-2025 Asia & Pacific Tetrahydrothiophene Key Players Market Share List
Table 2020-2030 Asia & Pacific Tetrahydrothiophene Demand List By Type
Table 2020-2025 Asia & Pacific Tetrahydrothiophene Price List By Type
Table 2020-2030 China Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 China Tetrahydrothiophene Import & Export List
Table 2020-2030 India Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 India Tetrahydrothiophene Import & Export List
Table 2020-2030 Japan Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Japan Tetrahydrothiophene Import & Export List
Table 2020-2030 South Korea Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 South Korea Tetrahydrothiophene Import & Export List
Table 2020-2030 Southeast Asia Tetrahydrothiophene Market Size List
Table 2020-2030 Southeast Asia Tetrahydrothiophene Market Volume List
Table 2020-2030 Southeast Asia Tetrahydrothiophene Import List
Table 2020-2030 Southeast Asia Tetrahydrothiophene Export List
Table 2020-2030 Australia Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Australia Tetrahydrothiophene Import & Export List
Table 2020-2030 Europe Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Europe Tetrahydrothiophene Demand List By Application
Table 2020-2025 Europe Tetrahydrothiophene Key Players Sales List
Table 2020-2025 Europe Tetrahydrothiophene Key Players Market Share List
Table 2020-2030 Europe Tetrahydrothiophene Demand List By Type
Table 2020-2025 Europe Tetrahydrothiophene Price List By Type
Table 2020-2030 Germany Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Germany Tetrahydrothiophene Import & Export List
Table 2020-2030 France Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 France Tetrahydrothiophene Import & Export List
Table 2020-2030 United Kingdom Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 United Kingdom Tetrahydrothiophene Import & Export List
Table 2020-2030 Italy Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Italy Tetrahydrothiophene Import & Export List
Table 2020-2030 Spain Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Spain Tetrahydrothiophene Import & Export List
Table 2020-2030 Belgium Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Belgium Tetrahydrothiophene Import & Export List
Table 2020-2030 Netherlands Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Netherlands Tetrahydrothiophene Import & Export List
Table 2020-2030 Austria Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Austria Tetrahydrothiophene Import & Export List
Table 2020-2030 Poland Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Poland Tetrahydrothiophene Import & Export List
Table 2020-2030 Russia Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Russia Tetrahydrothiophene Import & Export List
Table 2020-2030 Mea Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Mea Tetrahydrothiophene Demand List By Application
Table 2020-2025 Mea Tetrahydrothiophene Key Players Sales List
Table 2020-2025 Mea Tetrahydrothiophene Key Players Market Share List
Table 2020-2030 Mea Tetrahydrothiophene Demand List By Type
Table 2020-2025 Mea Tetrahydrothiophene Price List By Type
Table 2020-2030 Egypt Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Egypt Tetrahydrothiophene Import & Export List
Table 2020-2030 Israel Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Israel Tetrahydrothiophene Import & Export List
Table 2020-2030 South Africa Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 South Africa Tetrahydrothiophene Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Tetrahydrothiophene Import & Export List
Table 2020-2030 Turkey Tetrahydrothiophene Market Size And Market Volume List
Table 2020-2030 Turkey Tetrahydrothiophene Import & Export List
Table 2020-2025 Global Tetrahydrothiophene Market Size List By Region
Table 2020-2025 Global Tetrahydrothiophene Market Size Share List By Region
Table 2020-2025 Global Tetrahydrothiophene Market Volume List By Region
Table 2020-2025 Global Tetrahydrothiophene Market Volume Share List By Region
Table 2020-2025 Global Tetrahydrothiophene Demand List By Application
Table 2020-2025 Global Tetrahydrothiophene Demand Market Share List By Application
Table 2020-2025 Global Tetrahydrothiophene Capacity List
Table 2020-2025 Global Tetrahydrothiophene Key Vendors Capacity Share List
Table 2020-2025 Global Tetrahydrothiophene Key Vendors Production List
Table 2020-2025 Global Tetrahydrothiophene Key Vendors Production Share List
Table 2020-2025 Global Tetrahydrothiophene Key Vendors Production Value List
Table 2020-2025 Global Tetrahydrothiophene Key Vendors Production Value Share List
Table 2020-2025 Global Tetrahydrothiophene Demand List By Type
Table 2020-2025 Global Tetrahydrothiophene Demand Market Share List By Type
Table 2020-2025 Regional Tetrahydrothiophene Price List
Table 2025-2030 Global Tetrahydrothiophene Market Size List By Region
Table 2025-2030 Global Tetrahydrothiophene Market Size Share List By Region
Table 2025-2030 Global Tetrahydrothiophene Market Volume List By Region
Table 2025-2030 Global Tetrahydrothiophene Market Volume Share List By Region
Table 2025-2030 Global Tetrahydrothiophene Demand List By Application
Table 2025-2030 Global Tetrahydrothiophene Demand Market Share List By Application
Table 2025-2030 Global Tetrahydrothiophene Capacity List
Table 2025-2030 Global Tetrahydrothiophene Key Vendors Capacity Share List
Table 2025-2030 Global Tetrahydrothiophene Key Vendors Production List
Table 2025-2030 Global Tetrahydrothiophene Key Vendors Production Share List
Table 2025-2030 Global Tetrahydrothiophene Key Vendors Production Value List
Table 2025-2030 Global Tetrahydrothiophene Key Vendors Production Value Share List
Table 2025-2030 Global Tetrahydrothiophene Demand List By Type
Table 2025-2030 Global Tetrahydrothiophene Demand Market Share List By Type
Table 2025-2030 Tetrahydrothiophene Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Tetrahydrothiophene Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Tetrahydrothiophene Market Size And Cagr
Figure 2020-2030 North America Tetrahydrothiophene Market Volume And Cagr
Figure 2020-2030 South America Tetrahydrothiophene Market Size And Cagr
Figure 2020-2030 South America Tetrahydrothiophene Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Tetrahydrothiophene Market Size And Cagr
Figure 2020-2030 Asia & Pacific Tetrahydrothiophene Market Volume And Cagr
Figure 2020-2030 Europe Tetrahydrothiophene Market Size And Cagr
Figure 2020-2030 Europe Tetrahydrothiophene Market Volume And Cagr
Figure 2020-2030 Mea Tetrahydrothiophene Market Size And Cagr
Figure 2020-2030 Mea Tetrahydrothiophene Market Volume And Cagr
Figure 2020-2025 Global Tetrahydrothiophene Capacity Production And Growth Rate
Figure 2020-2025 Global Tetrahydrothiophene Production Value And Growth Rate
Figure 2025-2030 Global Tetrahydrothiophene Capacity Production And Growth Rate
Figure 2025-2030 Global Tetrahydrothiophene Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |