Wire Shelving Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction to the Wire Shelving Industry
Wire shelving, a versatile storage solution made primarily from steel, emerged in mid-20th century America as part of the "environmental modular furniture" movement, initially popularized for its ease of assembly in warehousing. By the 1990s, Japan refined the concept, transitioning wire shelving from industrial applications to stylish, flexible, and ventilated household storage systems with open, modular designs. In China, the industry took root during the reform and opening-up period, driven by foreign investments and growing consumer demand for organized living spaces. Wire shelving is characterized by its durability, corrosion resistance, and adaptability, making it suitable for industrial, commercial, and household settings. The market benefits from trends toward minimalism, urbanization, and e-commerce, but faces challenges from material cost volatility and competition from alternative storage solutions like wooden or plastic shelving. Innovations focus on eco-friendly coatings, customizable designs, and integration with smart home systems.
Market Size and Growth Forecast
The global wire shelving market is projected to reach USD 1.7 billion to USD 1.9 billion by 2025, with an estimated compound annual growth rate (CAGR) of 2% to 3% through 2030, driven by urbanization, retail expansion, and increasing demand for organized storage solutions.
Regional Analysis
North America holds a market share of 30% to 35%, with a growth rate of 1% to 2%. The U.S. leads due to widespread use in households and commercial spaces, supported by a mature retail sector and DIY culture. Canada’s market grows steadily, driven by warehouse and residential demand.
Asia Pacific accounts for 35% to 40%, with a growth rate of 3% to 4%. China dominates as a manufacturing hub and consumer market, fueled by urbanization and e-commerce. Japan’s focus on compact, stylish shelving sustains demand, while India’s growing middle class drives household adoption.
Europe represents 25% to 30%, with a growth rate of 2% to 3%. Germany and the UK lead, with strong demand in commercial and residential sectors, supported by sustainable design trends. Scandinavia emphasizes minimalist, high-quality shelving.
Middle East and Africa hold 2% to 3%, with a growth rate of 1% to 2%. The UAE’s retail and hospitality sectors drive demand, but limited manufacturing in Africa restricts growth.
South America accounts for 2% to 3%, with a growth rate of 1% to 2%. Brazil’s urban growth supports household and commercial use, though economic volatility limits scalability.
Application Analysis
Household: Projected at 2% to 3%, household applications dominate with a 65% to 70% share, driven by demand for space-saving, stylish storage. Trends include modular designs and eco-friendly coatings, with InterMetro leading in versatile solutions.
Commercial: Expected at 2% to 3%, commercial applications hold 20% to 25%, serving retail, hospitality, and offices. Akro-Mils’ customizable shelving caters to evolving retail displays.
Industrial: Anticipated at 1% to 2%, industrial applications represent 10% to 15%, used in warehouses and factories. Edsal Manufacturing’s heavy-duty shelving supports logistics growth.
Key Market Players
InterMetro Industries Corporation: A U.S. leader, InterMetro produces wire shelving for commercial and industrial applications, emphasizing durability.
ERECTA International Corporation: A Japanese firm, ERECTA develops modular shelving for commercial and household use, focusing on aesthetics.
Akro-Mils: A U.S. company, Akro-Mils offers industrial shelving for warehousing, prioritizing functionality.
Edsal Manufacturing: A U.S. manufacturer, Edsal specializes in heavy-duty shelving for industrial and commercial settings.
Eagle Group: A U.S. firm, Eagle Group provides shelving for foodservice and commercial applications, focusing on hygiene.
Shenzhen Meizhigao Technology: A Chinese innovator, Shenzhen Meizhigao designs stylish household shelving for urban consumers.
Protrend Group: A Chinese company, Protrend develops customizable shelving for household and commercial markets.
Bow Shing Metal Manufacturing: A Hong Kong-based firm, Bow Shing supplies industrial shelving for warehousing.
Zhangjiagang Huatai: A Chinese manufacturer, Zhangjiagang Huatai focuses on commercial shelving for retail.
Beautiful Hardware: A Chinese company, Beautiful Hardware offers household shelving with modern designs.
Zhongshan Changsheng Metal Products: A Chinese firm, Zhongshan Changsheng produces shelving for household and commercial use.
Suzhou Hengnaide Metal Products: A Chinese innovator, Suzhou Hengnaide develops industrial shelving for smart warehouses.
Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. Moderate capital requirements and manufacturing expertise create barriers, but declining steel costs lower entry hurdles. InterMetro’s brand loyalty limits new players, though startups target niche designs.
●Threat of Substitutes: High. Wooden, plastic, and modular furniture compete, offering aesthetic or cost advantages. ERECTA’s stylish shelving counters this, but consumer preferences challenge growth.
●Bargaining Power of Buyers: High. Retailers and consumers negotiate due to diverse suppliers and price sensitivity. Akro-Mils’ long-term contracts stabilize demand, but buyers demand affordability.
●Bargaining Power of Suppliers: Moderate. Steel suppliers influence costs, but diversified sourcing by Edsal mitigates risks. Volatile steel prices grant some supplier power.
●Competitive Rivalry: High. InterMetro, ERECTA, and Eagle Group compete on design, durability, and price. Rapid urbanization and e-commerce trends drive innovation, intensifying rivalry.
Market Opportunities and Challenges
Opportunities
●Urbanization Trends: Growing urban populations boost demand for InterMetro’s space-saving shelving.
●E-Commerce Growth: Online retail channels enhance Shenzhen Meizhigao’s global reach.
●Sustainable Designs: Eco-friendly coatings align with ERECTA’s premium offerings.
●Smart Home Integration: Akro-Mils’ modular shelving supports IoT-enabled storage solutions.
●Emerging Markets: India’s retail expansion offers opportunities for Edsal’s commercial shelving.
●Customization Demand: Eagle Group’s tailored solutions cater to diverse consumer needs.
●Retail Sector Growth: Bow Shing’s shelving benefits from global store expansions.
Challenges
●Material Cost Volatility: Steel price fluctuations impact InterMetro’s margins.
●Competition from Substitutes: Wooden and plastic shelving challenge ERECTA’s market share.
●Regulatory Standards: Diverse safety and environmental regulations raise costs for Akro-Mils.
●Consumer Preferences: Shifting aesthetic trends pressure Shenzhen Meizhigao’s designs.
●Supply Chain Disruptions: Global logistics issues disrupt Edsal’s production.
●Counterfeit Products: Online sales expose Eagle Group to low-quality imitations.
●Brand Differentiation: Intense competition requires Bow Shing to invest in marketing.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Wire Shelving Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Wire Shelving by Region
8.2 Import of Wire Shelving by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Wire Shelving Market in North America (2020-2030)
9.1 Wire Shelving Market Size
9.2 Wire Shelving Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Wire Shelving Market in South America (2020-2030)
10.1 Wire Shelving Market Size
10.2 Wire Shelving Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Wire Shelving Market in Asia & Pacific (2020-2030)
11.1 Wire Shelving Market Size
11.2 Wire Shelving Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Wire Shelving Market in Europe (2020-2030)
12.1 Wire Shelving Market Size
12.2 Wire Shelving Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Wire Shelving Market in MEA (2020-2030)
13.1 Wire Shelving Market Size
13.2 Wire Shelving Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Wire Shelving Market (2020-2025)
14.1 Wire Shelving Market Size
14.2 Wire Shelving Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Wire Shelving Market Forecast (2025-2030)
15.1 Wire Shelving Market Size Forecast
15.2 Wire Shelving Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 InterMetro Industries Corporation
15.1.1 Company Profile
15.1.2 Main Business and Wire Shelving Information
15.1.3 SWOT Analysis of InterMetro Industries Corporation
15.1.4 InterMetro Industries Corporation Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 ERECTA International Corporation
15.2.1 Company Profile
15.2.2 Main Business and Wire Shelving Information
15.2.3 SWOT Analysis of ERECTA International Corporation
15.2.4 ERECTA International Corporation Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Akro-Mils
15.3.1 Company Profile
15.3.2 Main Business and Wire Shelving Information
15.3.3 SWOT Analysis of Akro-Mils
15.3.4 Akro-Mils Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Edsal Manufacturing
15.4.1 Company Profile
15.4.2 Main Business and Wire Shelving Information
15.4.3 SWOT Analysis of Edsal Manufacturing
15.4.4 Edsal Manufacturing Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Eagle Group
15.5.1 Company Profile
15.5.2 Main Business and Wire Shelving Information
15.5.3 SWOT Analysis of Eagle Group
15.5.4 Eagle Group Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Shenzhen Meizhigao Technology
15.6.1 Company Profile
15.6.2 Main Business and Wire Shelving Information
15.6.3 SWOT Analysis of Shenzhen Meizhigao Technology
15.6.4 Shenzhen Meizhigao Technology Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Protrend Group
15.7.1 Company Profile
15.7.2 Main Business and Wire Shelving Information
15.7.3 SWOT Analysis of Protrend Group
15.7.4 Protrend Group Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Bow Shing Metal Manufacturing
15.8.1 Company Profile
15.8.2 Main Business and Wire Shelving Information
15.8.3 SWOT Analysis of Bow Shing Metal Manufacturing
15.8.4 Bow Shing Metal Manufacturing Wire Shelving Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Wire Shelving Report
Table Data Sources Of Wire Shelving Report
Table Major Assumptions Of Wire Shelving Report
Table Wire Shelving Classification
Table Wire Shelving Applications List
Table Drivers Of Wire Shelving Market
Table Restraints Of Wire Shelving Market
Table Opportunities Of Wire Shelving Market
Table Threats Of Wire Shelving Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Wire Shelving
Table Cost Structure Analysis Of Wire Shelving
Table Key End Users List
Table Latest News Of Wire Shelving Market
Table Merger And Acquisition List
Table Planned/Future Project Of Wire Shelving Market
Table Policy Of Wire Shelving Market
Table 2020-2030 Regional Export Of Wire Shelving
Table 2020-2030 Regional Import Of Wire Shelving
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Wire Shelving Market Size And Market Volume List
Table 2020-2030 North America Wire Shelving Demand List By Application
Table 2020-2025 North America Wire Shelving Key Players Sales List
Table 2020-2025 North America Wire Shelving Key Players Market Share List
Table 2020-2030 North America Wire Shelving Demand List By Type
Table 2020-2025 North America Wire Shelving Price List By Type
Table 2020-2030 United States Wire Shelving Market Size And Market Volume List
Table 2020-2030 United States Wire Shelving Import & Export List
Table 2020-2030 Canada Wire Shelving Market Size And Market Volume List
Table 2020-2030 Canada Wire Shelving Import & Export List
Table 2020-2030 Mexico Wire Shelving Market Size And Market Volume List
Table 2020-2030 Mexico Wire Shelving Import & Export List
Table 2020-2030 South America Wire Shelving Market Size And Market Volume List
Table 2020-2030 South America Wire Shelving Demand List By Application
Table 2020-2025 South America Wire Shelving Key Players Sales List
Table 2020-2025 South America Wire Shelving Key Players Market Share List
Table 2020-2030 South America Wire Shelving Demand List By Type
Table 2020-2025 South America Wire Shelving Price List By Type
Table 2020-2030 Brazil Wire Shelving Market Size And Market Volume List
Table 2020-2030 Brazil Wire Shelving Import & Export List
Table 2020-2030 Argentina Wire Shelving Market Size And Market Volume List
Table 2020-2030 Argentina Wire Shelving Import & Export List
Table 2020-2030 Chile Wire Shelving Market Size And Market Volume List
Table 2020-2030 Chile Wire Shelving Import & Export List
Table 2020-2030 Peru Wire Shelving Market Size And Market Volume List
Table 2020-2030 Peru Wire Shelving Import & Export List
Table 2020-2030 Asia & Pacific Wire Shelving Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Wire Shelving Demand List By Application
Table 2020-2025 Asia & Pacific Wire Shelving Key Players Sales List
Table 2020-2025 Asia & Pacific Wire Shelving Key Players Market Share List
Table 2020-2030 Asia & Pacific Wire Shelving Demand List By Type
Table 2020-2025 Asia & Pacific Wire Shelving Price List By Type
Table 2020-2030 China Wire Shelving Market Size And Market Volume List
Table 2020-2030 China Wire Shelving Import & Export List
Table 2020-2030 India Wire Shelving Market Size And Market Volume List
Table 2020-2030 India Wire Shelving Import & Export List
Table 2020-2030 Japan Wire Shelving Market Size And Market Volume List
Table 2020-2030 Japan Wire Shelving Import & Export List
Table 2020-2030 South Korea Wire Shelving Market Size And Market Volume List
Table 2020-2030 South Korea Wire Shelving Import & Export List
Table 2020-2030 Southeast Asia Wire Shelving Market Size List
Table 2020-2030 Southeast Asia Wire Shelving Market Volume List
Table 2020-2030 Southeast Asia Wire Shelving Import List
Table 2020-2030 Southeast Asia Wire Shelving Export List
Table 2020-2030 Australia Wire Shelving Market Size And Market Volume List
Table 2020-2030 Australia Wire Shelving Import & Export List
Table 2020-2030 Europe Wire Shelving Market Size And Market Volume List
Table 2020-2030 Europe Wire Shelving Demand List By Application
Table 2020-2025 Europe Wire Shelving Key Players Sales List
Table 2020-2025 Europe Wire Shelving Key Players Market Share List
Table 2020-2030 Europe Wire Shelving Demand List By Type
Table 2020-2025 Europe Wire Shelving Price List By Type
Table 2020-2030 Germany Wire Shelving Market Size And Market Volume List
Table 2020-2030 Germany Wire Shelving Import & Export List
Table 2020-2030 France Wire Shelving Market Size And Market Volume List
Table 2020-2030 France Wire Shelving Import & Export List
Table 2020-2030 United Kingdom Wire Shelving Market Size And Market Volume List
Table 2020-2030 United Kingdom Wire Shelving Import & Export List
Table 2020-2030 Italy Wire Shelving Market Size And Market Volume List
Table 2020-2030 Italy Wire Shelving Import & Export List
Table 2020-2030 Spain Wire Shelving Market Size And Market Volume List
Table 2020-2030 Spain Wire Shelving Import & Export List
Table 2020-2030 Belgium Wire Shelving Market Size And Market Volume List
Table 2020-2030 Belgium Wire Shelving Import & Export List
Table 2020-2030 Netherlands Wire Shelving Market Size And Market Volume List
Table 2020-2030 Netherlands Wire Shelving Import & Export List
Table 2020-2030 Austria Wire Shelving Market Size And Market Volume List
Table 2020-2030 Austria Wire Shelving Import & Export List
Table 2020-2030 Poland Wire Shelving Market Size And Market Volume List
Table 2020-2030 Poland Wire Shelving Import & Export List
Table 2020-2030 Russia Wire Shelving Market Size And Market Volume List
Table 2020-2030 Russia Wire Shelving Import & Export List
Table 2020-2030 Mea Wire Shelving Market Size And Market Volume List
Table 2020-2030 Mea Wire Shelving Demand List By Application
Table 2020-2025 Mea Wire Shelving Key Players Sales List
Table 2020-2025 Mea Wire Shelving Key Players Market Share List
Table 2020-2030 Mea Wire Shelving Demand List By Type
Table 2020-2025 Mea Wire Shelving Price List By Type
Table 2020-2030 Egypt Wire Shelving Market Size And Market Volume List
Table 2020-2030 Egypt Wire Shelving Import & Export List
Table 2020-2030 Israel Wire Shelving Market Size And Market Volume List
Table 2020-2030 Israel Wire Shelving Import & Export List
Table 2020-2030 South Africa Wire Shelving Market Size And Market Volume List
Table 2020-2030 South Africa Wire Shelving Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Wire Shelving Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Wire Shelving Import & Export List
Table 2020-2030 Turkey Wire Shelving Market Size And Market Volume List
Table 2020-2030 Turkey Wire Shelving Import & Export List
Table 2020-2025 Global Wire Shelving Market Size List By Region
Table 2020-2025 Global Wire Shelving Market Size Share List By Region
Table 2020-2025 Global Wire Shelving Market Volume List By Region
Table 2020-2025 Global Wire Shelving Market Volume Share List By Region
Table 2020-2025 Global Wire Shelving Demand List By Application
Table 2020-2025 Global Wire Shelving Demand Market Share List By Application
Table 2020-2025 Global Wire Shelving Key Vendors Sales List
Table 2020-2025 Global Wire Shelving Key Vendors Sales Share List
Table 2020-2025 Global Wire Shelving Key Vendors Revenue List
Table 2020-2025 Global Wire Shelving Key Vendors Revenue Share List
Table 2020-2025 Global Wire Shelving Demand List By Type
Table 2020-2025 Global Wire Shelving Demand Market Share List By Type
Table 2020-2025 Regional Wire Shelving Price List
Table 2025-2030 Global Wire Shelving Market Size List By Region
Table 2025-2030 Global Wire Shelving Market Size Share List By Region
Table 2025-2030 Global Wire Shelving Market Volume List By Region
Table 2025-2030 Global Wire Shelving Market Volume Share List By Region
Table 2025-2030 Global Wire Shelving Demand List By Application
Table 2025-2030 Global Wire Shelving Demand Market Share List By Application
Table 2025-2030 Global Wire Shelving Key Vendors Sales List
Table 2025-2030 Global Wire Shelving Key Vendors Sales Share List
Table 2025-2030 Global Wire Shelving Key Vendors Revenue List
Table 2025-2030 Global Wire Shelving Key Vendors Revenue Share List
Table 2025-2030 Global Wire Shelving Demand List By Type
Table 2025-2030 Global Wire Shelving Demand Market Share List By Type
Table 2025-2030 Wire Shelving Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Wire Shelving Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Wire Shelving Market Size And Cagr
Figure 2020-2030 North America Wire Shelving Market Volume And Cagr
Figure 2020-2030 South America Wire Shelving Market Size And Cagr
Figure 2020-2030 South America Wire Shelving Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Wire Shelving Market Size And Cagr
Figure 2020-2030 Asia & Pacific Wire Shelving Market Volume And Cagr
Figure 2020-2030 Europe Wire Shelving Market Size And Cagr
Figure 2020-2030 Europe Wire Shelving Market Volume And Cagr
Figure 2020-2030 Mea Wire Shelving Market Size And Cagr
Figure 2020-2030 Mea Wire Shelving Market Volume And Cagr
Figure 2020-2025 Global Wire Shelving Market Volume And Growth Rate
Figure 2020-2025 Global Wire Shelving Market Size And Growth Rate
Figure 2025-2030 Global Wire Shelving Market Volume And Growth Rate
Figure 2025-2030 Global Wire Shelving Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |