Vitamin B12 Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 78
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Vitamin B12 Market Summary
Introduction to the Vitamin B12 Industry
Vitamin B12, also known as cobalamin, is a critical water-soluble vitamin essential for neurological function, red blood cell formation, and DNA synthesis. The industry is characterized by its complex production processes, primarily through microbial fermentation, followed by purification and formulation into various forms such as cyanocobalamin and methylcobalamin. Vitamin B12 is used across diverse applications, including animal feed, food fortification, pharmaceuticals, and dietary supplements, driven by increasing awareness of nutritional deficiencies and rising demand for fortified products. The market is highly concentrated, with a few key players dominating due to high technical barriers and regulatory requirements. Innovations focus on sustainable production methods, such as EUROAPI’s investments in eco-efficient processes, and expanding capacity, as seen in Zhejiang NHU’s 3,000-ton facility. The industry faces challenges from supply chain dependencies on raw materials and stringent quality standards, particularly in pharmaceutical-grade B12, but benefits from growing veganism and health-conscious consumer trends.

Market Size and Growth Forecast
The global Vitamin B12 market is projected to reach USD 0.8 billion to USD 1.2 billion by 2025, with an estimated compound annual growth rate (CAGR) of 6% to 8% through 2030, driven by rising demand in feed, pharmaceuticals, and dietary supplements, alongside advancements in production efficiency.

Regional Analysis
North America expects a growth rate of 5% to 7%. The U.S. leads due to high consumption of dietary supplements and fortified foods, supported by a robust healthcare sector and consumer awareness of B12 deficiency risks, particularly among vegans. Canada’s market grows steadily, driven by livestock feed demand.
Europe anticipates a growth rate of 6% to 8%. Germany and France dominate, with EUROAPI’s Saint-Aubin-lès-Elbeuf facility reinforcing Europe’s position as a key production hub. The UK’s vegan population and stringent supplement regulations drive demand for high-quality B12.
Asia Pacific projects a growth rate of 7% to 9%. China, led by players like Zhejiang NHU, benefits from large-scale production and growing feed and pharmaceutical sectors. India’s rising middle class and nutritional awareness fuel supplement demand, while Japan focuses on functional foods.
South America expects a growth rate of 4% to 6%. Brazil’s livestock industry drives feed-grade B12 demand, though economic volatility limits consumer supplement growth.
Middle East and Africa anticipate a growth rate of 3% to 5%. South Africa’s emerging supplement market and the UAE’s health-focused retail support modest growth, but limited production infrastructure hinders scalability.

Application Analysis
Feed: Projected at 5% to 7%, feed dominates due to its role in livestock nutrition, particularly in poultry and swine. Trends include demand for high-potency B12 to enhance animal health, with China’s feed industry driving growth.
Food: Expected at 6% to 8%, food fortification grows as governments address nutritional deficiencies. Fortified dairy, cereals, and plant-based products gain traction, especially in Europe and North America, aligning with vegan trends.
Pharmaceutical: Anticipated at 7% to 9%, pharmaceuticals lead in value due to high-purity requirements for injectables and oral medications. Innovations focus on B12 for neurological and anemia treatments, with EUROAPI’s sustainable production setting trends.
Dietary Supplement: Projected at 8% to 10%, supplements are the fastest-growing, driven by veganism, aging populations, and e-commerce. Methylcobalamin formulations and sublingual delivery systems gain popularity, particularly in the U.S. and India.

Key Market Players
EUROAPI: A French leader, EUROAPI specializes in active pharmaceutical ingredients, with a focus on sustainable Vitamin B12 production at its Saint-Aubin-lès-Elbeuf facility, targeting pharmaceutical and supplement markets.
Hebei Yuxing (Hebei Yufeng Group): A Chinese firm, Hebei Yuxing produces feed-grade Vitamin B12, leveraging large-scale fermentation to serve the livestock industry.
Hebei Huarong (CSPC): A Chinese pharmaceutical giant, Hebei Huarong focuses on high-purity B12 for medical applications, with a strong presence in Asia.
Ningxia Kingvit: A Chinese producer, Ningxia Kingvit emphasizes feed and food-grade B12, catering to domestic and export markets.
NCPC: A Chinese company, NCPC develops Vitamin B12 for pharmaceuticals and supplements, known for its integrated production capabilities.
Zhejiang NHU: A Chinese innovator, Zhejiang NHU produces B12 for feed and supplements, with a 3,000-ton facility driving global supply.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High capital costs, complex fermentation processes, and regulatory barriers deter entry. EUROAPI’s advanced facilities and Zhejiang NHU’s scale limit new players, though niche biotech firms may emerge.
●Threat of Substitutes: Moderate. Alternatives like fortified foods or other vitamins compete, but B12’s unique role in neurological health gives NCPC an edge. Plant-based diets increase reliance on supplements.
●Bargaining Power of Buyers: High. Large feed and pharmaceutical buyers negotiate due to concentrated suppliers. Hebei Yuxing’s long-term contracts stabilize demand, but price sensitivity persists in feed markets.
●Bargaining Power of Suppliers: Moderate. Raw material suppliers for fermentation substrates influence costs, but diversified sourcing by Ningxia Kingvit mitigates risks. Specialized inputs grant some supplier power.
●Competitive Rivalry: High. EUROAPI, Zhejiang NHU, and NCPC compete on quality, sustainability, and scale. Rapid demand for supplements and feed drives R&D, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Rising Veganism: Growing plant-based diets boost demand for Ningxia Kingvit’s supplement-grade B12.
●Aging Populations: Neurological health needs drive EUROAPI’s pharmaceutical B12 growth.
●Sustainable Production: Hebei Huarong’s eco-efficient processes align with global sustainability trends.
●E-Commerce Growth: Online platforms expand Zhejiang NHU’s supplement reach.
●Emerging Markets: India’s nutritional awareness offers NCPC export potential.
●Fortification Programs: Government initiatives in Africa support Hebei Yuxing’s food-grade B12.
●Regulatory Support: Europe’s quality standards bolster EUROAPI’s credibility.
Challenges
●Supply Chain Dependencies: Raw material volatility impacts Zhejiang NHU’s production.
●Regulatory Stringency: Global quality standards raise costs for NCPC’s pharmaceutical B12.
●Limited Awareness: Low deficiency awareness in Africa hinders Hebei Huarong’s growth.
●Competition from Fortified Foods: Alternatives challenge Ningxia Kingvit’s supplement sales.
●High R&D Costs: Sustainable process development pressures EUROAPI’s margins.
●Price Sensitivity: Feed markets limit Hebei Yuxing’s profitability.
●Counterfeit Risks: Online sales expose NCPC to low-quality imitations.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Vitamin B12 Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Vitamin B12 by Region
8.2 Import of Vitamin B12 by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Vitamin B12 Market in North America (2020-2030)
9.1 Vitamin B12 Market Size
9.2 Vitamin B12 Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Vitamin B12 Market in South America (2020-2030)
10.1 Vitamin B12 Market Size
10.2 Vitamin B12 Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Vitamin B12 Market in Asia & Pacific (2020-2030)
11.1 Vitamin B12 Market Size
11.2 Vitamin B12 Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Vitamin B12 Market in Europe (2020-2030)
12.1 Vitamin B12 Market Size
12.2 Vitamin B12 Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Vitamin B12 Market in MEA (2020-2030)
13.1 Vitamin B12 Market Size
13.2 Vitamin B12 Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Vitamin B12 Market (2020-2030)
14.1 Vitamin B12 Market Size
14.2 Vitamin B12 Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Vitamin B12 Market Forecast (2021-2026)
15.1 Vitamin B12 Market Size Forecast
15.2 Vitamin B12 Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 EUROAPI
15.1.1 Company Profile
15.1.2 Main Business and Vitamin B12 Information
15.1.3 SWOT Analysis of EUROAPI
15.1.4 EUROAPI Vitamin B12 Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Hebei Yuxing (Hebei Yufeng Group)
15.2.1 Company Profile
15.2.2 Main Business and Vitamin B12 Information
15.2.3 SWOT Analysis of Hebei Yuxing (Hebei Yufeng Group)
15.2.4 Hebei Yuxing (Hebei Yufeng Group) Vitamin B12 Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Hebei Huarong (CSPC)
15.3.1 Company Profile
15.3.2 Main Business and Vitamin B12 Information
15.3.3 SWOT Analysis of Hebei Huarong (CSPC)
15.3.4 Hebei Huarong (CSPC) Vitamin B12 Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Ningxia Kingvit
15.4.1 Company Profile
15.4.2 Main Business and Vitamin B12 Information
15.4.3 SWOT Analysis of Ningxia Kingvit
15.4.4 Ningxia Kingvit Vitamin B12 Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Vitamin B12 Report
Table Data Sources Of Vitamin B12 Report
Table Major Assumptions Of Vitamin B12 Report
Table Vitamin B12 Classification
Table Vitamin B12 Applications List
Table Drivers Of Vitamin B12 Market
Table Restraints Of Vitamin B12 Market
Table Opportunities Of Vitamin B12 Market
Table Threats Of Vitamin B12 Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Vitamin B12
Table Cost Structure Analysis Of Vitamin B12
Table Key End Users List
Table Latest News Of Vitamin B12 Market
Table Merger And Acquisition List
Table Planned/Future Project Of Vitamin B12 Market
Table Policy Of Vitamin B12 Market
Table 2020-2030 Regional Export Of Vitamin B12
Table 2020-2030 Regional Import Of Vitamin B12
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Vitamin B12 Market Size And Market Volume List
Table 2020-2030 North America Vitamin B12 Demand List By Application
Table 2020-2025 North America Vitamin B12 Key Players Sales List
Table 2020-2025 North America Vitamin B12 Key Players Market Share List
Table 2020-2030 North America Vitamin B12 Demand List By Type
Table 2020-2025 North America Vitamin B12 Price List By Type
Table 2020-2030 United States Vitamin B12 Market Size And Market Volume List
Table 2020-2030 United States Vitamin B12 Import & Export List
Table 2020-2030 Canada Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Canada Vitamin B12 Import & Export List
Table 2020-2030 Mexico Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Mexico Vitamin B12 Import & Export List
Table 2020-2030 South America Vitamin B12 Market Size And Market Volume List
Table 2020-2030 South America Vitamin B12 Demand List By Application
Table 2020-2025 South America Vitamin B12 Key Players Sales List
Table 2020-2025 South America Vitamin B12 Key Players Market Share List
Table 2020-2030 South America Vitamin B12 Demand List By Type
Table 2020-2025 South America Vitamin B12 Price List By Type
Table 2020-2030 Brazil Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Brazil Vitamin B12 Import & Export List
Table 2020-2030 Argentina Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Argentina Vitamin B12 Import & Export List
Table 2020-2030 Chile Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Chile Vitamin B12 Import & Export List
Table 2020-2030 Peru Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Peru Vitamin B12 Import & Export List
Table 2020-2030 Asia & Pacific Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Vitamin B12 Demand List By Application
Table 2020-2025 Asia & Pacific Vitamin B12 Key Players Sales List
Table 2020-2025 Asia & Pacific Vitamin B12 Key Players Market Share List
Table 2020-2030 Asia & Pacific Vitamin B12 Demand List By Type
Table 2020-2025 Asia & Pacific Vitamin B12 Price List By Type
Table 2020-2030 China Vitamin B12 Market Size And Market Volume List
Table 2020-2030 China Vitamin B12 Import & Export List
Table 2020-2030 India Vitamin B12 Market Size And Market Volume List
Table 2020-2030 India Vitamin B12 Import & Export List
Table 2020-2030 Japan Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Japan Vitamin B12 Import & Export List
Table 2020-2030 South Korea Vitamin B12 Market Size And Market Volume List
Table 2020-2030 South Korea Vitamin B12 Import & Export List
Table 2020-2030 Southeast Asia Vitamin B12 Market Size List
Table 2020-2030 Southeast Asia Vitamin B12 Market Volume List
Table 2020-2030 Southeast Asia Vitamin B12 Import List
Table 2020-2030 Southeast Asia Vitamin B12 Export List
Table 2020-2030 Australia Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Australia Vitamin B12 Import & Export List
Table 2020-2030 Europe Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Europe Vitamin B12 Demand List By Application
Table 2020-2025 Europe Vitamin B12 Key Players Sales List
Table 2020-2025 Europe Vitamin B12 Key Players Market Share List
Table 2020-2030 Europe Vitamin B12 Demand List By Type
Table 2020-2025 Europe Vitamin B12 Price List By Type
Table 2020-2030 Germany Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Germany Vitamin B12 Import & Export List
Table 2020-2030 France Vitamin B12 Market Size And Market Volume List
Table 2020-2030 France Vitamin B12 Import & Export List
Table 2020-2030 United Kingdom Vitamin B12 Market Size And Market Volume List
Table 2020-2030 United Kingdom Vitamin B12 Import & Export List
Table 2020-2030 Italy Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Italy Vitamin B12 Import & Export List
Table 2020-2030 Spain Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Spain Vitamin B12 Import & Export List
Table 2020-2030 Belgium Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Belgium Vitamin B12 Import & Export List
Table 2020-2030 Netherlands Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Netherlands Vitamin B12 Import & Export List
Table 2020-2030 Austria Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Austria Vitamin B12 Import & Export List
Table 2020-2030 Poland Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Poland Vitamin B12 Import & Export List
Table 2020-2030 Russia Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Russia Vitamin B12 Import & Export List
Table 2020-2030 Mea Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Mea Vitamin B12 Demand List By Application
Table 2020-2025 Mea Vitamin B12 Key Players Sales List
Table 2020-2025 Mea Vitamin B12 Key Players Market Share List
Table 2020-2030 Mea Vitamin B12 Demand List By Type
Table 2020-2025 Mea Vitamin B12 Price List By Type
Table 2020-2030 Egypt Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Egypt Vitamin B12 Import & Export List
Table 2020-2030 Israel Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Israel Vitamin B12 Import & Export List
Table 2020-2030 South Africa Vitamin B12 Market Size And Market Volume List
Table 2020-2030 South Africa Vitamin B12 Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Vitamin B12 Import & Export List
Table 2020-2030 Turkey Vitamin B12 Market Size And Market Volume List
Table 2020-2030 Turkey Vitamin B12 Import & Export List
Table 2020-2025 Global Vitamin B12 Market Size List By Region
Table 2020-2025 Global Vitamin B12 Market Size Share List By Region
Table 2020-2025 Global Vitamin B12 Market Volume List By Region
Table 2020-2025 Global Vitamin B12 Market Volume Share List By Region
Table 2020-2025 Global Vitamin B12 Demand List By Application
Table 2020-2025 Global Vitamin B12 Demand Market Share List By Application
Table 2020-2025 Global Vitamin B12 Capacity List
Table 2020-2025 Global Vitamin B12 Key Vendors Capacity Share List
Table 2020-2025 Global Vitamin B12 Key Vendors Production List
Table 2020-2025 Global Vitamin B12 Key Vendors Production Share List
Table 2020-2025 Global Vitamin B12 Key Vendors Production Value List
Table 2020-2025 Global Vitamin B12 Key Vendors Production Value Share List
Table 2020-2025 Global Vitamin B12 Demand List By Type
Table 2020-2025 Global Vitamin B12 Demand Market Share List By Type
Table 2020-2025 Regional Vitamin B12 Price List
Table 2025-2030 Global Vitamin B12 Market Size List By Region
Table 2025-2030 Global Vitamin B12 Market Size Share List By Region
Table 2025-2030 Global Vitamin B12 Market Volume List By Region
Table 2025-2030 Global Vitamin B12 Market Volume Share List By Region
Table 2025-2030 Global Vitamin B12 Demand List By Application
Table 2025-2030 Global Vitamin B12 Demand Market Share List By Application
Table 2025-2030 Global Vitamin B12 Capacity List
Table 2025-2030 Global Vitamin B12 Key Vendors Capacity Share List
Table 2025-2030 Global Vitamin B12 Key Vendors Production List
Table 2025-2030 Global Vitamin B12 Key Vendors Production Share List
Table 2025-2030 Global Vitamin B12 Key Vendors Production Value List
Table 2025-2030 Global Vitamin B12 Key Vendors Production Value Share List
Table 2025-2030 Global Vitamin B12 Demand List By Type
Table 2025-2030 Global Vitamin B12 Demand Market Share List By Type
Table 2025-2030 Vitamin B12 Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Vitamin B12 Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Vitamin B12 Market Size And Cagr
Figure 2020-2030 North America Vitamin B12 Market Volume And Cagr
Figure 2020-2030 South America Vitamin B12 Market Size And Cagr
Figure 2020-2030 South America Vitamin B12 Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Vitamin B12 Market Size And Cagr
Figure 2020-2030 Asia & Pacific Vitamin B12 Market Volume And Cagr
Figure 2020-2030 Europe Vitamin B12 Market Size And Cagr
Figure 2020-2030 Europe Vitamin B12 Market Volume And Cagr
Figure 2020-2030 Mea Vitamin B12 Market Size And Cagr
Figure 2020-2030 Mea Vitamin B12 Market Volume And Cagr
Figure 2020-2025 Global Vitamin B12 Capacity Production And Growth Rate
Figure 2020-2025 Global Vitamin B12 Production Value And Growth Rate
Figure 2025-2030 Global Vitamin B12 Capacity Production And Growth Rate
Figure 2025-2030 Global Vitamin B12 Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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