Refinery Catalyst Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 94
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Refinery Catalyst Market Summary
Introduction to the Refinery Catalyst Industry
Refinery catalysts are specialized chemical substances used to accelerate and optimize processes in oil refining, such as fluid catalytic cracking (FCC), hydrotreating, and hydrocracking, to produce cleaner fuels and high-value petrochemicals. These catalysts enhance reaction efficiency, reduce energy consumption, and enable compliance with stringent environmental regulations. The industry is characterized by high technical complexity, with catalysts tailored to specific feedstocks and refining goals. FCC catalysts dominate for gasoline production, while hydrotreating catalysts are critical for desulfurization to meet low-sulfur fuel standards. The market is driven by global energy demand, regulatory pressures for cleaner fuels, and innovations in catalyst formulations, such as low-cost, high-performance materials. However, declining demand in mature markets and the shift toward renewable energy pose challenges. The industry is capital-intensive, with significant R&D focused on sustainability and efficiency, exemplified by innovations like Ketjen’s advanced formulations.

Market Size and Growth Forecast
The global refinery catalyst market is projected to reach USD 1.9 billion to USD 2.1 billion by 2025, with an estimated compound annual growth rate (CAGR) of 1% to 2% through 2030, driven by steady demand in emerging markets and technological advancements, despite declines in mature regions.

Regional Analysis
North America holds a market share of 20% to 25%, with a growth rate of -2% to 0%. The U.S. market is mature, with declining catalyst consumption due to reduced refining activity and a shift to renewables. Canada’s demand remains stable, driven by heavy crude processing.
Asia Pacific accounts for 40% to 45%, with a growth rate of 2% to 3%. China’s market peaks in the next three years, followed by a slight decline, while India and Southeast Asia drive growth due to expanding refining capacity. Japan sees reduced demand as refineries optimize efficiency.
Europe represents 15% to 20%, with a growth rate of -3% to -1%. Germany and the Netherlands face declining consumption due to energy transitions, though Eastern Europe sustains modest demand for fuel production.
Middle East and Africa hold 10% to 15%, with a growth rate of 2% to 4%. Saudi Arabia and the UAE lead, supported by petrochemical expansion and new refining projects. Africa’s growth is nascent, driven by Nigeria’s emerging refining sector.
South America accounts for 3% to 5%, with a growth rate of 0% to 1%. Brazil’s demand is steady, but economic constraints and biofuel adoption limit catalyst use.

Application Analysis
FCC: Projected at 0% to 1%, FCC catalysts are vital for gasoline and olefin production, with innovations focusing on maximizing propylene yields. BASF’s catalysts lead in flexibility for diverse feedstocks.
Hydrotreating: Expected at 1% to 2%, hydrotreating dominates due to global low-sulfur fuel mandates. Ketjen’s solutions emphasize high activity and longevity, aligning with stricter emissions standards.
Hydrocracking: Anticipated at 1% to 2%, hydrocracking supports diesel and jet fuel production, with Axens advancing catalysts for heavy feedstock processing.

Key Market Players
Ketjen: A U.S. leader, Ketjen develops hydrotreating catalysts for clean fuels.
W.R. Grace: A U.S. firm, W.R. Grace focuses on FCC catalysts for gasoline.
Shell: A UK-Dutch company, Shell advances catalysts for Middle East refining.
Haldor Topsoe: A Danish firm, Haldor Topsoe develops green refining catalysts.
ExxonMobil: A U.S. giant, ExxonMobil focuses on hydrocracking catalysts.
Honeywell: A U.S. company, Honeywell supplies catalysts for clean fuels.
BASF: A German leader, BASF develops sustainable refining catalysts.
Axens: A French firm, Axens focuses on hydrocracking and hydrotreating.
Johnson Matthey: A UK company, Johnson Matthey advances emission-control catalysts.
Evonik: A German firm, Evonik develops high-efficiency catalysts.
JGC C&C: A Japanese company, JGC C&C focuses on Asian refining catalysts.
Sinopec: A Chinese leader, Sinopec scales catalysts for domestic refining.
CNPC: A Chinese firm, CNPC develops catalysts for heavy oil processing.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High R&D costs, technical expertise, and established client relationships deter entry. Ketjen’s scale limits new players, though niche innovators emerge.
●Threat of Substitutes: Moderate. Alternative refining technologies and biofuels compete, but catalysts’ specificity gives BASF an edge. Renewable fuels pose a long-term threat.
●Bargaining Power of Buyers: High. Refineries negotiate due to concentrated suppliers and price sensitivity. Shell’s long-term contracts stabilize demand, but buyers demand cost efficiencies.
●Bargaining Power of Suppliers: Moderate. Raw material suppliers for zeolites and metals influence costs, but diversified sourcing by Axens mitigates risks.
●Competitive Rivalry: High. BASF, Ketjen, and Haldor Topsoe compete on performance, cost, and sustainability. Regulatory pressures drive R&D, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Emerging Market Growth: South Asia and Middle East refining expansions boost demand for BASF’s catalysts.
●Regulatory Compliance: Low-sulfur fuel mandates drive Ketjen’s hydrotreating solutions.
●Petrochemical Demand: Rising olefin needs support W.R. Grace’s FCC innovations.
●Sustainable Catalysts: Haldor Topsoe’s low-carbon formulations align with environmental goals.
●Technological Advancements: Axens’ high-efficiency catalysts enhance refinery profitability.
●Retrofit Opportunities: Upgrading aging refineries creates niches for Shell’s solutions.
●Digital Integration: AI-driven catalyst optimization offers growth for BASF.
Challenges
●Declining Mature Markets: North America and Europe’s reduced refining activity impacts Ketjen’s sales.
●Renewable Energy Shift: Biofuels and electrification threaten Axens’ long-term demand.
●Raw Material Volatility: Metal price fluctuations challenge BASF’s cost management.
●Regulatory Complexity: Varying global standards increase compliance costs for Haldor Topsoe.
●High R&D Costs: Developing sustainable catalysts pressures W.R. Grace’s margins.
●Geopolitical Risks: Trade tensions disrupt Shell’s supply chains.
●Aging Infrastructure: Limited refinery upgrades in South America hinder Axens’ growth.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Refinery Catalyst Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Refinery Catalyst by Region
8.2 Import of Refinery Catalyst by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Refinery Catalyst Market in North America (2020-2030)
9.1 Refinery Catalyst Market Size
9.2 Refinery Catalyst Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Refinery Catalyst Market in South America (2020-2030)
10.1 Refinery Catalyst Market Size
10.2 Refinery Catalyst Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Refinery Catalyst Market in Asia & Pacific (2020-2030)
11.1 Refinery Catalyst Market Size
11.2 Refinery Catalyst Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Refinery Catalyst Market in Europe (2020-2030)
12.1 Refinery Catalyst Market Size
12.2 Refinery Catalyst Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Refinery Catalyst Market in MEA (2020-2030)
13.1 Refinery Catalyst Market Size
13.2 Refinery Catalyst Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Refinery Catalyst Market (2020-2030)
14.1 Refinery Catalyst Market Size
14.2 Refinery Catalyst Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Refinery Catalyst Market Forecast (2021-2026)
15.1 Refinery Catalyst Market Size Forecast
15.2 Refinery Catalyst Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Ketjen
15.1.1 Company Profile
15.1.2 Main Business and Refinery Catalyst Information
15.1.3 SWOT Analysis of Ketjen
15.1.4 Ketjen Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 W.R. Grace
15.2.1 Company Profile
15.2.2 Main Business and Refinery Catalyst Information
15.2.3 SWOT Analysis of W.R. Grace
15.2.4 W.R. Grace Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Shell
15.3.1 Company Profile
15.3.2 Main Business and Refinery Catalyst Information
15.3.3 SWOT Analysis of Shell
15.3.4 Shell Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Haldor Topsoe
15.4.1 Company Profile
15.4.2 Main Business and Refinery Catalyst Information
15.4.3 SWOT Analysis of Haldor Topsoe
15.4.4 Haldor Topsoe Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 ExxonMobil
15.5.1 Company Profile
15.5.2 Main Business and Refinery Catalyst Information
15.5.3 SWOT Analysis of ExxonMobil
15.5.4 ExxonMobil Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Honeywell
15.6.1 Company Profile
15.6.2 Main Business and Refinery Catalyst Information
15.6.3 SWOT Analysis of Honeywell
15.6.4 Honeywell Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 BASF
15.7.1 Company Profile
15.7.2 Main Business and Refinery Catalyst Information
15.7.3 SWOT Analysis of BASF
15.7.4 BASF Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Axens
15.8.1 Company Profile
15.8.2 Main Business and Refinery Catalyst Information
15.8.3 SWOT Analysis of Axens
15.8.4 Axens Refinery Catalyst Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Refinery Catalyst Report
Table Data Sources Of Refinery Catalyst Report
Table Major Assumptions Of Refinery Catalyst Report
Table Refinery Catalyst Classification
Table Refinery Catalyst Applications List
Table Drivers Of Refinery Catalyst Market
Table Restraints Of Refinery Catalyst Market
Table Opportunities Of Refinery Catalyst Market
Table Threats Of Refinery Catalyst Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Refinery Catalyst
Table Cost Structure Analysis Of Refinery Catalyst
Table Key End Users List
Table Latest News Of Refinery Catalyst Market
Table Merger And Acquisition List
Table Planned/Future Project Of Refinery Catalyst Market
Table Policy Of Refinery Catalyst Market
Table 2020-2030 Regional Export Of Refinery Catalyst
Table 2020-2030 Regional Import Of Refinery Catalyst
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 North America Refinery Catalyst Demand List By Application
Table 2020-2025 North America Refinery Catalyst Key Players Sales List
Table 2020-2025 North America Refinery Catalyst Key Players Market Share List
Table 2020-2030 North America Refinery Catalyst Demand List By Type
Table 2020-2025 North America Refinery Catalyst Price List By Type
Table 2020-2030 United States Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 United States Refinery Catalyst Import & Export List
Table 2020-2030 Canada Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Canada Refinery Catalyst Import & Export List
Table 2020-2030 Mexico Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Mexico Refinery Catalyst Import & Export List
Table 2020-2030 South America Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 South America Refinery Catalyst Demand List By Application
Table 2020-2025 South America Refinery Catalyst Key Players Sales List
Table 2020-2025 South America Refinery Catalyst Key Players Market Share List
Table 2020-2030 South America Refinery Catalyst Demand List By Type
Table 2020-2025 South America Refinery Catalyst Price List By Type
Table 2020-2030 Brazil Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Brazil Refinery Catalyst Import & Export List
Table 2020-2030 Argentina Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Argentina Refinery Catalyst Import & Export List
Table 2020-2030 Chile Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Chile Refinery Catalyst Import & Export List
Table 2020-2030 Peru Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Peru Refinery Catalyst Import & Export List
Table 2020-2030 Asia & Pacific Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Refinery Catalyst Demand List By Application
Table 2020-2025 Asia & Pacific Refinery Catalyst Key Players Sales List
Table 2020-2025 Asia & Pacific Refinery Catalyst Key Players Market Share List
Table 2020-2030 Asia & Pacific Refinery Catalyst Demand List By Type
Table 2020-2025 Asia & Pacific Refinery Catalyst Price List By Type
Table 2020-2030 China Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 China Refinery Catalyst Import & Export List
Table 2020-2030 India Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 India Refinery Catalyst Import & Export List
Table 2020-2030 Japan Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Japan Refinery Catalyst Import & Export List
Table 2020-2030 South Korea Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 South Korea Refinery Catalyst Import & Export List
Table 2020-2030 Southeast Asia Refinery Catalyst Market Size List
Table 2020-2030 Southeast Asia Refinery Catalyst Market Volume List
Table 2020-2030 Southeast Asia Refinery Catalyst Import List
Table 2020-2030 Southeast Asia Refinery Catalyst Export List
Table 2020-2030 Australia Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Australia Refinery Catalyst Import & Export List
Table 2020-2030 Europe Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Europe Refinery Catalyst Demand List By Application
Table 2020-2025 Europe Refinery Catalyst Key Players Sales List
Table 2020-2025 Europe Refinery Catalyst Key Players Market Share List
Table 2020-2030 Europe Refinery Catalyst Demand List By Type
Table 2020-2025 Europe Refinery Catalyst Price List By Type
Table 2020-2030 Germany Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Germany Refinery Catalyst Import & Export List
Table 2020-2030 France Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 France Refinery Catalyst Import & Export List
Table 2020-2030 United Kingdom Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 United Kingdom Refinery Catalyst Import & Export List
Table 2020-2030 Italy Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Italy Refinery Catalyst Import & Export List
Table 2020-2030 Spain Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Spain Refinery Catalyst Import & Export List
Table 2020-2030 Belgium Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Belgium Refinery Catalyst Import & Export List
Table 2020-2030 Netherlands Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Netherlands Refinery Catalyst Import & Export List
Table 2020-2030 Austria Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Austria Refinery Catalyst Import & Export List
Table 2020-2030 Poland Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Poland Refinery Catalyst Import & Export List
Table 2020-2030 Russia Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Russia Refinery Catalyst Import & Export List
Table 2020-2030 Mea Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Mea Refinery Catalyst Demand List By Application
Table 2020-2025 Mea Refinery Catalyst Key Players Sales List
Table 2020-2025 Mea Refinery Catalyst Key Players Market Share List
Table 2020-2030 Mea Refinery Catalyst Demand List By Type
Table 2020-2025 Mea Refinery Catalyst Price List By Type
Table 2020-2030 Egypt Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Egypt Refinery Catalyst Import & Export List
Table 2020-2030 Israel Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Israel Refinery Catalyst Import & Export List
Table 2020-2030 South Africa Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 South Africa Refinery Catalyst Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Refinery Catalyst Import & Export List
Table 2020-2030 Turkey Refinery Catalyst Market Size And Market Volume List
Table 2020-2030 Turkey Refinery Catalyst Import & Export List
Table 2020-2025 Global Refinery Catalyst Market Size List By Region
Table 2020-2025 Global Refinery Catalyst Market Size Share List By Region
Table 2020-2025 Global Refinery Catalyst Market Volume List By Region
Table 2020-2025 Global Refinery Catalyst Market Volume Share List By Region
Table 2020-2025 Global Refinery Catalyst Demand List By Application
Table 2020-2025 Global Refinery Catalyst Demand Market Share List By Application
Table 2020-2025 Global Refinery Catalyst Capacity List
Table 2020-2025 Global Refinery Catalyst Key Vendors Capacity Share List
Table 2020-2025 Global Refinery Catalyst Key Vendors Production List
Table 2020-2025 Global Refinery Catalyst Key Vendors Production Share List
Table 2020-2025 Global Refinery Catalyst Key Vendors Production Value List
Table 2020-2025 Global Refinery Catalyst Key Vendors Production Value Share List
Table 2020-2025 Global Refinery Catalyst Demand List By Type
Table 2020-2025 Global Refinery Catalyst Demand Market Share List By Type
Table 2020-2025 Regional Refinery Catalyst Price List
Table 2025-2030 Global Refinery Catalyst Market Size List By Region
Table 2025-2030 Global Refinery Catalyst Market Size Share List By Region
Table 2025-2030 Global Refinery Catalyst Market Volume List By Region
Table 2025-2030 Global Refinery Catalyst Market Volume Share List By Region
Table 2025-2030 Global Refinery Catalyst Demand List By Application
Table 2025-2030 Global Refinery Catalyst Demand Market Share List By Application
Table 2025-2030 Global Refinery Catalyst Capacity List
Table 2025-2030 Global Refinery Catalyst Key Vendors Capacity Share List
Table 2025-2030 Global Refinery Catalyst Key Vendors Production List
Table 2025-2030 Global Refinery Catalyst Key Vendors Production Share List
Table 2025-2030 Global Refinery Catalyst Key Vendors Production Value List
Table 2025-2030 Global Refinery Catalyst Key Vendors Production Value Share List
Table 2025-2030 Global Refinery Catalyst Demand List By Type
Table 2025-2030 Global Refinery Catalyst Demand Market Share List By Type
Table 2025-2030 Refinery Catalyst Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Refinery Catalyst Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Refinery Catalyst Market Size And Cagr
Figure 2020-2030 North America Refinery Catalyst Market Volume And Cagr
Figure 2020-2030 South America Refinery Catalyst Market Size And Cagr
Figure 2020-2030 South America Refinery Catalyst Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Refinery Catalyst Market Size And Cagr
Figure 2020-2030 Asia & Pacific Refinery Catalyst Market Volume And Cagr
Figure 2020-2030 Europe Refinery Catalyst Market Size And Cagr
Figure 2020-2030 Europe Refinery Catalyst Market Volume And Cagr
Figure 2020-2030 Mea Refinery Catalyst Market Size And Cagr
Figure 2020-2030 Mea Refinery Catalyst Market Volume And Cagr
Figure 2020-2025 Global Refinery Catalyst Capacity Production And Growth Rate
Figure 2020-2025 Global Refinery Catalyst Production Value And Growth Rate
Figure 2025-2030 Global Refinery Catalyst Capacity Production And Growth Rate
Figure 2025-2030 Global Refinery Catalyst Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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