Photovoltaic Module Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-04 Pages: 91
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Photovoltaic Module Market Summary
Introduction to the Photovoltaic Module Industry
Photovoltaic (PV) modules convert sunlight into electricity, serving as the backbone of solar energy, which reached 1,865 GW globally in 2024, per IRENA, with 451.9 GW added. China dominates production, accounting for 84.6% of global PV module output (588 GW) in 2024, per CPIA, driven by scale and cost efficiencies. PV modules serve industrial, commercial, and residential sectors, benefiting from declining costs, high-efficiency technologies like monocrystalline silicon, and policy support. The industry faces challenges from raw material shortages, grid integration, and trade barriers, necessitating advancements in bifacial modules and recycling.

Market Size and Growth Forecast
The global photovoltaic module market is projected to reach USD 150 billion to USD 180 billion by 2025, with an estimated CAGR of 7% to 9% through 2030, driven by solar capacity growth and technological advancements.

Regional Analysis
Asia Pacific expects a growth rate of 8% to 10%. China added 278 GW in 2024, with India (24.5 GW) and South Korea (3.1 GW) scaling solar through subsidies and rooftop programs.
North America anticipates a growth rate of 6% to 8%. The U.S. added 38.3 GW in 2024, supported by tax credits and utility-scale projects.
Europe projects a growth rate of 6% to 8%. Germany (15.1 GW) and Spain lead, driven by EU’s renewable targets and commercial solar adoption.
South America expects a growth rate of 5% to 7%. Brazil added 15.2 GW, though grid constraints limit growth.
Middle East and Africa anticipate a growth rate of 4% to 6%. The UAE and South Africa expand solar, but funding gaps hinder scalability.

Application Analysis
Industrial: Projected at 7% to 9%, driven by utility-scale solar farms for cost savings and emissions compliance.
Commercial: Expected at 6% to 8%, used in offices and retail for green certifications, with rooftop systems trending.
Residential: Anticipated at 5% to 7%, supported by home solar and community projects, with affordability driving adoption.

Key Market Players
LONGi Green Energy: A Chinese leader, LONGi excels in monocrystalline modules.
JinkoSolar: A Chinese firm, Jinko focuses on high-efficiency PV solutions.
Trina Solar: A Chinese company, Trina drives global solar deployments.
JA Solar: A Chinese player, JA specializes in cost-effective modules.
Canadian Solar: A Canadian firm, it serves global markets with versatile modules.
Risen Energy: A Chinese company, Risen focuses on innovative PV designs.
Astronergy: A Chinese player, Astronergy targets commercial solar.
First Solar: A U.S. firm, First Solar excels in thin-film modules.
Hanwha Solutions: A South Korean company, Hanwha drives solar integration.
DMEGC Solar: A Chinese firm, DMEGC supports residential solar.
TW Solar: A Chinese player, TW Solar focuses on utility-scale projects.
DAS Solar: A Chinese company, DAS innovates in bifacial modules.
Suntech: A Chinese firm, Suntech serves diverse solar applications.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low to Moderate. High capital costs and Chinese dominance create barriers, but declining module prices enable new players like DAS Solar. Established firms like LONGi leverage scale, limiting entrants’ impact.
●Threat of Substitutes: Moderate. Wind, hydropower, and green hydrogen compete, but solar’s cost declines and versatility maintain its edge. Hybrid systems challenge standalone PV, pushing JinkoSolar to integrate storage.
●Bargaining Power of Buyers: High. Utilities and commercial buyers negotiate due to abundant suppliers and trade tariffs. Residential customers have less leverage, but firms like Trina Solar face pressure to lower costs.
●Bargaining Power of Suppliers: Moderate to High. Silicon and glass suppliers influence costs, with shortages impacting JA Solar. Diversified sourcing by Canadian Solar mitigates risks, but specialized components grant supplier power.
●Competitive Rivalry: High. LONGi, JinkoSolar, and Trina Solar compete on efficiency, cost, and scale, with Chinese firms dominating. Western players like First Solar focus on niche technologies, intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Solar Capacity Surge: The 451.9 GW added in 2024 drives demand, benefiting LONGi’s utility-scale projects.
●Policy Support: U.S. tax credits and EU’s 2030 goals favor JinkoSolar’s global expansion.
●Cost Declines: Falling module prices enhance affordability, supporting Trina Solar’s residential growth.
●Bifacial Modules: High-efficiency designs boost yields, creating niches for JA Solar.
●Emerging Markets: India’s 24.5 GW addition offers export potential for Canadian Solar.
●Storage Integration: Solar-plus-storage systems enhance reliability, favoring Risen Energy.
●Recycling Initiatives: Circular economy trends support Astronergy’s sustainable modules.
Challenges
●Raw Material Shortages: Silicon supply constraints disrupt DMEGC Solar’s production.
●Trade Barriers: U.S. tariffs on Chinese modules impact LONGi’s exports.
●Grid Integration: Intermittency strains grids, pressuring TW Solar to invest in storage.
●Land Use Conflicts: Solar farms face opposition, challenging DAS Solar’s projects.
●High Initial Costs: Capital-intensive projects deter investment, impacting Suntech in developing regions.
●Policy Shifts: Subsidy reductions in Asia hinder Hanwha Solutions’ planning.
●Supply Chain Risks: Glass and frame shortages pressure First Solar’s scalability.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Photovoltaic Module Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Photovoltaic Module by Region
8.2 Import of Photovoltaic Module by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Photovoltaic Module Market in North America (2020-2030)
9.1 Photovoltaic Module Market Size
9.2 Photovoltaic Module Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Photovoltaic Module Market in South America (2020-2030)
10.1 Photovoltaic Module Market Size
10.2 Photovoltaic Module Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Photovoltaic Module Market in Asia & Pacific (2020-2030)
11.1 Photovoltaic Module Market Size
11.2 Photovoltaic Module Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Photovoltaic Module Market in Europe (2020-2030)
12.1 Photovoltaic Module Market Size
12.2 Photovoltaic Module Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Photovoltaic Module Market in MEA (2020-2030)
13.1 Photovoltaic Module Market Size
13.2 Photovoltaic Module Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Photovoltaic Module Market (2020-2025)
14.1 Photovoltaic Module Market Size
14.2 Photovoltaic Module Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Photovoltaic Module Market Forecast (2025-2030)
15.1 Photovoltaic Module Market Size Forecast
15.2 Photovoltaic Module Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 LONGi Green Energy
15.1.1 Company Profile
15.1.2 Main Business and Photovoltaic Module Information
15.1.3 SWOT Analysis of LONGi Green Energy
15.1.4 LONGi Green Energy Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 JinkoSolar
15.2.1 Company Profile
15.2.2 Main Business and Photovoltaic Module Information
15.2.3 SWOT Analysis of JinkoSolar
15.2.4 JinkoSolar Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Trina Solar
15.3.1 Company Profile
15.3.2 Main Business and Photovoltaic Module Information
15.3.3 SWOT Analysis of Trina Solar
15.3.4 Trina Solar Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 JA Solar
15.4.1 Company Profile
15.4.2 Main Business and Photovoltaic Module Information
15.4.3 SWOT Analysis of JA Solar
15.4.4 JA Solar Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Canadian Solar
15.5.1 Company Profile
15.5.2 Main Business and Photovoltaic Module Information
15.5.3 SWOT Analysis of Canadian Solar
15.5.4 Canadian Solar Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Risen Energy
15.6.1 Company Profile
15.6.2 Main Business and Photovoltaic Module Information
15.6.3 SWOT Analysis of Risen Energy
15.6.4 Risen Energy Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Astronergy
15.7.1 Company Profile
15.7.2 Main Business and Photovoltaic Module Information
15.7.3 SWOT Analysis of Astronergy
15.7.4 Astronergy Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 First Solar
15.8.1 Company Profile
15.8.2 Main Business and Photovoltaic Module Information
15.8.3 SWOT Analysis of First Solar
15.8.4 First Solar Photovoltaic Module Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Photovoltaic Module Report
Table Data Sources Of Photovoltaic Module Report
Table Major Assumptions Of Photovoltaic Module Report
Table Photovoltaic Module Classification
Table Photovoltaic Module Applications List
Table Drivers Of Photovoltaic Module Market
Table Restraints Of Photovoltaic Module Market
Table Opportunities Of Photovoltaic Module Market
Table Threats Of Photovoltaic Module Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Photovoltaic Module
Table Cost Structure Analysis Of Photovoltaic Module
Table Key End Users List
Table Latest News Of Photovoltaic Module Market
Table Merger And Acquisition List
Table Planned/Future Project Of Photovoltaic Module Market
Table Policy Of Photovoltaic Module Market
Table 2020-2030 Regional Export Of Photovoltaic Module
Table 2020-2030 Regional Import Of Photovoltaic Module
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 North America Photovoltaic Module Demand List By Application
Table 2020-2025 North America Photovoltaic Module Key Players Sales List
Table 2020-2025 North America Photovoltaic Module Key Players Market Share List
Table 2020-2030 North America Photovoltaic Module Demand List By Type
Table 2020-2025 North America Photovoltaic Module Price List By Type
Table 2020-2030 United States Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 United States Photovoltaic Module Import & Export List
Table 2020-2030 Canada Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Canada Photovoltaic Module Import & Export List
Table 2020-2030 Mexico Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Mexico Photovoltaic Module Import & Export List
Table 2020-2030 South America Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 South America Photovoltaic Module Demand List By Application
Table 2020-2025 South America Photovoltaic Module Key Players Sales List
Table 2020-2025 South America Photovoltaic Module Key Players Market Share List
Table 2020-2030 South America Photovoltaic Module Demand List By Type
Table 2020-2025 South America Photovoltaic Module Price List By Type
Table 2020-2030 Brazil Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Brazil Photovoltaic Module Import & Export List
Table 2020-2030 Argentina Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Argentina Photovoltaic Module Import & Export List
Table 2020-2030 Chile Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Chile Photovoltaic Module Import & Export List
Table 2020-2030 Peru Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Peru Photovoltaic Module Import & Export List
Table 2020-2030 Asia & Pacific Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Photovoltaic Module Demand List By Application
Table 2020-2025 Asia & Pacific Photovoltaic Module Key Players Sales List
Table 2020-2025 Asia & Pacific Photovoltaic Module Key Players Market Share List
Table 2020-2030 Asia & Pacific Photovoltaic Module Demand List By Type
Table 2020-2025 Asia & Pacific Photovoltaic Module Price List By Type
Table 2020-2030 China Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 China Photovoltaic Module Import & Export List
Table 2020-2030 India Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 India Photovoltaic Module Import & Export List
Table 2020-2030 Japan Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Japan Photovoltaic Module Import & Export List
Table 2020-2030 South Korea Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 South Korea Photovoltaic Module Import & Export List
Table 2020-2030 Southeast Asia Photovoltaic Module Market Size List
Table 2020-2030 Southeast Asia Photovoltaic Module Market Volume List
Table 2020-2030 Southeast Asia Photovoltaic Module Import List
Table 2020-2030 Southeast Asia Photovoltaic Module Export List
Table 2020-2030 Australia Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Australia Photovoltaic Module Import & Export List
Table 2020-2030 Europe Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Europe Photovoltaic Module Demand List By Application
Table 2020-2025 Europe Photovoltaic Module Key Players Sales List
Table 2020-2025 Europe Photovoltaic Module Key Players Market Share List
Table 2020-2030 Europe Photovoltaic Module Demand List By Type
Table 2020-2025 Europe Photovoltaic Module Price List By Type
Table 2020-2030 Germany Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Germany Photovoltaic Module Import & Export List
Table 2020-2030 France Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 France Photovoltaic Module Import & Export List
Table 2020-2030 United Kingdom Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 United Kingdom Photovoltaic Module Import & Export List
Table 2020-2030 Italy Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Italy Photovoltaic Module Import & Export List
Table 2020-2030 Spain Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Spain Photovoltaic Module Import & Export List
Table 2020-2030 Belgium Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Belgium Photovoltaic Module Import & Export List
Table 2020-2030 Netherlands Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Netherlands Photovoltaic Module Import & Export List
Table 2020-2030 Austria Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Austria Photovoltaic Module Import & Export List
Table 2020-2030 Poland Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Poland Photovoltaic Module Import & Export List
Table 2020-2030 Russia Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Russia Photovoltaic Module Import & Export List
Table 2020-2030 Mea Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Mea Photovoltaic Module Demand List By Application
Table 2020-2025 Mea Photovoltaic Module Key Players Sales List
Table 2020-2025 Mea Photovoltaic Module Key Players Market Share List
Table 2020-2030 Mea Photovoltaic Module Demand List By Type
Table 2020-2025 Mea Photovoltaic Module Price List By Type
Table 2020-2030 Egypt Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Egypt Photovoltaic Module Import & Export List
Table 2020-2030 Israel Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Israel Photovoltaic Module Import & Export List
Table 2020-2030 South Africa Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 South Africa Photovoltaic Module Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Photovoltaic Module Import & Export List
Table 2020-2030 Turkey Photovoltaic Module Market Size And Market Volume List
Table 2020-2030 Turkey Photovoltaic Module Import & Export List
Table 2020-2025 Global Photovoltaic Module Market Size List By Region
Table 2020-2025 Global Photovoltaic Module Market Size Share List By Region
Table 2020-2025 Global Photovoltaic Module Market Volume List By Region
Table 2020-2025 Global Photovoltaic Module Market Volume Share List By Region
Table 2020-2025 Global Photovoltaic Module Demand List By Application
Table 2020-2025 Global Photovoltaic Module Demand Market Share List By Application
Table 2020-2025 Global Photovoltaic Module Key Vendors Sales List
Table 2020-2025 Global Photovoltaic Module Key Vendors Sales Share List
Table 2020-2025 Global Photovoltaic Module Key Vendors Revenue List
Table 2020-2025 Global Photovoltaic Module Key Vendors Revenue Share List
Table 2020-2025 Global Photovoltaic Module Demand List By Type
Table 2020-2025 Global Photovoltaic Module Demand Market Share List By Type
Table 2020-2025 Regional Photovoltaic Module Price List
Table 2025-2030 Global Photovoltaic Module Market Size List By Region
Table 2025-2030 Global Photovoltaic Module Market Size Share List By Region
Table 2025-2030 Global Photovoltaic Module Market Volume List By Region
Table 2025-2030 Global Photovoltaic Module Market Volume Share List By Region
Table 2025-2030 Global Photovoltaic Module Demand List By Application
Table 2025-2030 Global Photovoltaic Module Demand Market Share List By Application
Table 2025-2030 Global Photovoltaic Module Key Vendors Sales List
Table 2025-2030 Global Photovoltaic Module Key Vendors Sales Share List
Table 2025-2030 Global Photovoltaic Module Key Vendors Revenue List
Table 2025-2030 Global Photovoltaic Module Key Vendors Revenue Share List
Table 2025-2030 Global Photovoltaic Module Demand List By Type
Table 2025-2030 Global Photovoltaic Module Demand Market Share List By Type
Table 2025-2030 Photovoltaic Module Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Photovoltaic Module Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Photovoltaic Module Market Size And Cagr
Figure 2020-2030 North America Photovoltaic Module Market Volume And Cagr
Figure 2020-2030 South America Photovoltaic Module Market Size And Cagr
Figure 2020-2030 South America Photovoltaic Module Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Photovoltaic Module Market Size And Cagr
Figure 2020-2030 Asia & Pacific Photovoltaic Module Market Volume And Cagr
Figure 2020-2030 Europe Photovoltaic Module Market Size And Cagr
Figure 2020-2030 Europe Photovoltaic Module Market Volume And Cagr
Figure 2020-2030 Mea Photovoltaic Module Market Size And Cagr
Figure 2020-2030 Mea Photovoltaic Module Market Volume And Cagr
Figure 2020-2025 Global Photovoltaic Module Market Volume And Growth Rate
Figure 2020-2025 Global Photovoltaic Module Market Size And Growth Rate
Figure 2025-2030 Global Photovoltaic Module Market Volume And Growth Rate
Figure 2025-2030 Global Photovoltaic Module Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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