Umbilical Reeler Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction
Umbilical Reelers are mechanical systems used to deploy and retrieve umbilical cables in offshore oil and gas and oceanographic research, ensuring reliable power and data transfer. The industry is characterized by its focus on precision, durability, and automation, driven by demand for deepwater operations. Trends include compact electric reelers, high-torque hydraulic systems, and IoT integration, with growing adoption in emerging markets due to offshore exploration.
Market Size and Growth Forecast
The global Umbilical Reeler market was valued at USD 0.8–1.4 billion in 2024, with an estimated CAGR of 4.5%–6.5% from 2025 to 2030, propelled by offshore energy and research demand.
Regional Analysis
North America grows at 4.3%–6.3%; the U.S. leads due to Gulf of Mexico projects, emphasizing electric reelers.
Europe achieves 4.0%–6.0% growth; Norway drives demand, focusing on hydraulic systems.
Asia Pacific records 5.0%–7.0% growth; China is a key market, with trends toward deepwater use.
Rest of the World grows at 4.0%–6.0%; Brazil shows potential, emphasizing automation.
Application Analysis
Offshore Oil and Gas expands at 4.8%–6.8%; it dominates deepwater operations, with trends favoring IoT integration.
Oceanographic Research grows at 4.3%–6.3%; it supports scientific missions, emphasizing compact designs.
Type Analysis
Electric expands at 4.5%–6.5%; it offers energy efficiency, with trends favoring compact systems.
Hydraulic grows at 4.8%–6.8%; it provides high torque, emphasizing deepwater reliability.
Key Market Players
AKVA Group, based in Klepp Stasjon, Norway, leads in reelers, offering automated solutions. AKVA is targeting Asia.
SMD, from Newcastle, UK, provides durable reelers, known for reliability. SMD is targeting Europe.
MacArtney, headquartered in Esbjerg, Denmark, supplies innovative reelers, emphasizing oceanographic use. MacArtney is targeting Latin America.
DMT Marine Equipment, from Sacele, Romania, offers cost-effective reelers, focusing on offshore oil. DMT is targeting India.
Ibercisa Deck Machinery, based in Vigo, Spain, provides high-performance reelers, known for durability. Ibercisa is targeting Africa.
SH Group, from Svendborg, Denmark, supplies scalable reelers, emphasizing automation. SH is targeting China.
Hydrauvision, headquartered in Schoondijke, Netherlands, offers reliable reelers, focusing on hydraulics. Hydrauvision is targeting Southeast Asia.
Porter’s Five Forces Analysis
● The threat of new entrants is low; high technical barriers deter entry.
● The threat of substitutes is low; manual systems lack efficiency.
● Buyer power is moderate; offshore firms demand quality, but large buyers negotiate pricing.
● Supplier power is moderate; specialized components give suppliers some leverage.
● Competitive rivalry is high; firms differentiate through automation and IoT integration.
Market Opportunities and Challenges
Opportunities
● Growing deepwater oil and gas projects drive reeler demand.
● IoT-integrated and compact reelers enhance market growth.
● Emerging markets offer expansion as offshore activities grow in Asia.
Challenges
● High equipment costs limit adoption in smaller projects.
● Regulatory scrutiny on offshore equipment increases compliance costs.
● Skilled labor shortages hinder installation and maintenance.
Growth Trend Analysis
The Umbilical Reeler market is growing steadily, though moderated by modest rig rate increases (4% in 2024, 2% in 2025, per Wood Mackenzie). VECCO’s acquisition of Kaman Composites on August 10, 2024, enhances component manufacturing. Tratos Cavi’s acquisition of AFL Telecommunications on July 3, 2024, strengthens cable systems. Halliburton’s acquisition of Optime Subsea on December 30, 2024, and Equinor’s divestment in Gina Krog on June 4, 2024, align with a projected CAGR of 4.5%–6.5% through 2030, reflecting steady offshore demand.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Umbilical Reeler Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Umbilical Reeler by Region
8.2 Import of Umbilical Reeler by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Umbilical Reeler Market in North America (2020-2030)
9.1 Umbilical Reeler Market Size
9.2 Umbilical Reeler Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Umbilical Reeler Market in South America (2020-2030)
10.1 Umbilical Reeler Market Size
10.2 Umbilical Reeler Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Umbilical Reeler Market in Asia & Pacific (2020-2030)
11.1 Umbilical Reeler Market Size
11.2 Umbilical Reeler Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Umbilical Reeler Market in Europe (2020-2030)
12.1 Umbilical Reeler Market Size
12.2 Umbilical Reeler Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Umbilical Reeler Market in MEA (2020-2030)
13.1 Umbilical Reeler Market Size
13.2 Umbilical Reeler Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Umbilical Reeler Market (2020-2025)
14.1 Umbilical Reeler Market Size
14.2 Umbilical Reeler Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Umbilical Reeler Market Forecast (2025-2030)
15.1 Umbilical Reeler Market Size Forecast
15.2 Umbilical Reeler Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 AKVA Group
15.1.1 Company Profile
15.1.2 Main Business and Umbilical Reeler Information
15.1.3 SWOT Analysis of AKVA Group
15.1.4 AKVA Group Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 SMD
15.2.1 Company Profile
15.2.2 Main Business and Umbilical Reeler Information
15.2.3 SWOT Analysis of SMD
15.2.4 SMD Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 MacArtney
15.3.1 Company Profile
15.3.2 Main Business and Umbilical Reeler Information
15.3.3 SWOT Analysis of MacArtney
15.3.4 MacArtney Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 DMT Marine Equipment
15.4.1 Company Profile
15.4.2 Main Business and Umbilical Reeler Information
15.4.3 SWOT Analysis of DMT Marine Equipment
15.4.4 DMT Marine Equipment Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Ibercisa Deck Machiner
15.5.1 Company Profile
15.5.2 Main Business and Umbilical Reeler Information
15.5.3 SWOT Analysis of Ibercisa Deck Machiner
15.5.4 Ibercisa Deck Machiner Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 SH Group
15.6.1 Company Profile
15.6.2 Main Business and Umbilical Reeler Information
15.6.3 SWOT Analysis of SH Group
15.6.4 SH Group Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Hydrauvision
15.7.1 Company Profile
15.7.2 Main Business and Umbilical Reeler Information
15.7.3 SWOT Analysis of Hydrauvision
15.7.4 Hydrauvision Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 DECK Marine Systems
15.8.1 Company Profile
15.8.2 Main Business and Umbilical Reeler Information
15.8.3 SWOT Analysis of DECK Marine Systems
15.8.4 DECK Marine Systems Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 DROMEC Winches
15.9.1 Company Profile
15.9.2 Main Business and Umbilical Reeler Information
15.9.3 SWOT Analysis of DROMEC Winches
15.9.4 DROMEC Winches Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 ACE Winches
15.10.1 Company Profile
15.10.2 Main Business and Umbilical Reeler Information
15.10.3 SWOT Analysis of ACE Winches
15.10.4 ACE Winches Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Hydramec
15.11.1 Company Profile
15.11.2 Main Business and Umbilical Reeler Information
15.11.3 SWOT Analysis of Hydramec
15.11.4 Hydramec Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 InterOcean Systems
15.12.1 Company Profile
15.12.2 Main Business and Umbilical Reeler Information
15.12.3 SWOT Analysis of InterOcean Systems
15.12.4 InterOcean Systems Umbilical Reeler Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Umbilical Reeler Report
Table Data Sources Of Umbilical Reeler Report
Table Major Assumptions Of Umbilical Reeler Report
Table Umbilical Reeler Classification
Table Umbilical Reeler Applications List
Table Drivers Of Umbilical Reeler Market
Table Restraints Of Umbilical Reeler Market
Table Opportunities Of Umbilical Reeler Market
Table Threats Of Umbilical Reeler Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Umbilical Reeler
Table Cost Structure Analysis Of Umbilical Reeler
Table Key End Users List
Table Latest News Of Umbilical Reeler Market
Table Merger And Acquisition List
Table Planned/Future Project Of Umbilical Reeler Market
Table Policy Of Umbilical Reeler Market
Table 2020-2030 Regional Export Of Umbilical Reeler
Table 2020-2030 Regional Import Of Umbilical Reeler
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 North America Umbilical Reeler Demand List By Application
Table 2020-2025 North America Umbilical Reeler Key Players Sales List
Table 2020-2025 North America Umbilical Reeler Key Players Market Share List
Table 2020-2030 North America Umbilical Reeler Demand List By Type
Table 2020-2025 North America Umbilical Reeler Price List By Type
Table 2020-2030 United States Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 United States Umbilical Reeler Import & Export List
Table 2020-2030 Canada Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Canada Umbilical Reeler Import & Export List
Table 2020-2030 Mexico Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Mexico Umbilical Reeler Import & Export List
Table 2020-2030 South America Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 South America Umbilical Reeler Demand List By Application
Table 2020-2025 South America Umbilical Reeler Key Players Sales List
Table 2020-2025 South America Umbilical Reeler Key Players Market Share List
Table 2020-2030 South America Umbilical Reeler Demand List By Type
Table 2020-2025 South America Umbilical Reeler Price List By Type
Table 2020-2030 Brazil Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Brazil Umbilical Reeler Import & Export List
Table 2020-2030 Argentina Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Argentina Umbilical Reeler Import & Export List
Table 2020-2030 Chile Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Chile Umbilical Reeler Import & Export List
Table 2020-2030 Peru Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Peru Umbilical Reeler Import & Export List
Table 2020-2030 Asia & Pacific Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Umbilical Reeler Demand List By Application
Table 2020-2025 Asia & Pacific Umbilical Reeler Key Players Sales List
Table 2020-2025 Asia & Pacific Umbilical Reeler Key Players Market Share List
Table 2020-2030 Asia & Pacific Umbilical Reeler Demand List By Type
Table 2020-2025 Asia & Pacific Umbilical Reeler Price List By Type
Table 2020-2030 China Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 China Umbilical Reeler Import & Export List
Table 2020-2030 India Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 India Umbilical Reeler Import & Export List
Table 2020-2030 Japan Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Japan Umbilical Reeler Import & Export List
Table 2020-2030 South Korea Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 South Korea Umbilical Reeler Import & Export List
Table 2020-2030 Southeast Asia Umbilical Reeler Market Size List
Table 2020-2030 Southeast Asia Umbilical Reeler Market Volume List
Table 2020-2030 Southeast Asia Umbilical Reeler Import List
Table 2020-2030 Southeast Asia Umbilical Reeler Export List
Table 2020-2030 Australia Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Australia Umbilical Reeler Import & Export List
Table 2020-2030 Europe Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Europe Umbilical Reeler Demand List By Application
Table 2020-2025 Europe Umbilical Reeler Key Players Sales List
Table 2020-2025 Europe Umbilical Reeler Key Players Market Share List
Table 2020-2030 Europe Umbilical Reeler Demand List By Type
Table 2020-2025 Europe Umbilical Reeler Price List By Type
Table 2020-2030 Germany Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Germany Umbilical Reeler Import & Export List
Table 2020-2030 France Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 France Umbilical Reeler Import & Export List
Table 2020-2030 United Kingdom Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 United Kingdom Umbilical Reeler Import & Export List
Table 2020-2030 Italy Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Italy Umbilical Reeler Import & Export List
Table 2020-2030 Spain Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Spain Umbilical Reeler Import & Export List
Table 2020-2030 Belgium Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Belgium Umbilical Reeler Import & Export List
Table 2020-2030 Netherlands Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Netherlands Umbilical Reeler Import & Export List
Table 2020-2030 Austria Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Austria Umbilical Reeler Import & Export List
Table 2020-2030 Poland Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Poland Umbilical Reeler Import & Export List
Table 2020-2030 Russia Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Russia Umbilical Reeler Import & Export List
Table 2020-2030 Mea Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Mea Umbilical Reeler Demand List By Application
Table 2020-2025 Mea Umbilical Reeler Key Players Sales List
Table 2020-2025 Mea Umbilical Reeler Key Players Market Share List
Table 2020-2030 Mea Umbilical Reeler Demand List By Type
Table 2020-2025 Mea Umbilical Reeler Price List By Type
Table 2020-2030 Egypt Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Egypt Umbilical Reeler Import & Export List
Table 2020-2030 Israel Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Israel Umbilical Reeler Import & Export List
Table 2020-2030 South Africa Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 South Africa Umbilical Reeler Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Umbilical Reeler Import & Export List
Table 2020-2030 Turkey Umbilical Reeler Market Size And Market Volume List
Table 2020-2030 Turkey Umbilical Reeler Import & Export List
Table 2020-2025 Global Umbilical Reeler Market Size List By Region
Table 2020-2025 Global Umbilical Reeler Market Size Share List By Region
Table 2020-2025 Global Umbilical Reeler Market Volume List By Region
Table 2020-2025 Global Umbilical Reeler Market Volume Share List By Region
Table 2020-2025 Global Umbilical Reeler Demand List By Application
Table 2020-2025 Global Umbilical Reeler Demand Market Share List By Application
Table 2020-2025 Global Umbilical Reeler Key Vendors Sales List
Table 2020-2025 Global Umbilical Reeler Key Vendors Sales Share List
Table 2020-2025 Global Umbilical Reeler Key Vendors Revenue List
Table 2020-2025 Global Umbilical Reeler Key Vendors Revenue Share List
Table 2020-2025 Global Umbilical Reeler Demand List By Type
Table 2020-2025 Global Umbilical Reeler Demand Market Share List By Type
Table 2020-2025 Regional Umbilical Reeler Price List
Table 2025-2030 Global Umbilical Reeler Market Size List By Region
Table 2025-2030 Global Umbilical Reeler Market Size Share List By Region
Table 2025-2030 Global Umbilical Reeler Market Volume List By Region
Table 2025-2030 Global Umbilical Reeler Market Volume Share List By Region
Table 2025-2030 Global Umbilical Reeler Demand List By Application
Table 2025-2030 Global Umbilical Reeler Demand Market Share List By Application
Table 2025-2030 Global Umbilical Reeler Key Vendors Sales List
Table 2025-2030 Global Umbilical Reeler Key Vendors Sales Share List
Table 2025-2030 Global Umbilical Reeler Key Vendors Revenue List
Table 2025-2030 Global Umbilical Reeler Key Vendors Revenue Share List
Table 2025-2030 Global Umbilical Reeler Demand List By Type
Table 2025-2030 Global Umbilical Reeler Demand Market Share List By Type
Table 2025-2030 Umbilical Reeler Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Umbilical Reeler Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Umbilical Reeler Market Size And Cagr
Figure 2020-2030 North America Umbilical Reeler Market Volume And Cagr
Figure 2020-2030 South America Umbilical Reeler Market Size And Cagr
Figure 2020-2030 South America Umbilical Reeler Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Umbilical Reeler Market Size And Cagr
Figure 2020-2030 Asia & Pacific Umbilical Reeler Market Volume And Cagr
Figure 2020-2030 Europe Umbilical Reeler Market Size And Cagr
Figure 2020-2030 Europe Umbilical Reeler Market Volume And Cagr
Figure 2020-2030 Mea Umbilical Reeler Market Size And Cagr
Figure 2020-2030 Mea Umbilical Reeler Market Volume And Cagr
Figure 2020-2025 Global Umbilical Reeler Market Volume And Growth Rate
Figure 2020-2025 Global Umbilical Reeler Market Size And Growth Rate
Figure 2025-2030 Global Umbilical Reeler Market Volume And Growth Rate
Figure 2025-2030 Global Umbilical Reeler Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |