Incubated Shaker Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-18 Pages: 111
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Incubated Shaker Market Summary
Introduction
Incubated Shakers are precision laboratory instruments that integrate controlled temperature environments with orbital or linear agitation, essential for applications such as cell culture, microbial growth, and biochemical assays in medical, pharmaceutical, and biological research. The industry is defined by its emphasis on high accuracy, energy efficiency, and automation, driven by the increasing demand for advanced research tools in biotechnology and drug discovery. Key trends include the adoption of smart CO2 incubators with integrated sterilization, eco-friendly designs with reduced energy consumption, and digital interfaces enabling remote monitoring and data logging. The market is expanding in emerging economies due to the growth of research infrastructure and increased investment in life sciences.

Market Size and Growth Forecast
The global Incubated Shaker market was valued at USD 310–460 million in 2024, with an estimated CAGR of 5.0%–7.0% from 2025 to 2030, fueled by advancements in biotechnology research and laboratory automation.

Regional Analysis
North America grows at 4.8%–6.8%; the U.S. dominates due to its robust biopharmaceutical research ecosystem, with a focus on smart, digitally integrated shakers.
Europe achieves 4.5%–6.5% growth; Germany leads, emphasizing sustainable and eco-friendly shaker designs.
Asia Pacific records 5.5%–7.5% growth; China and India are key markets, driven by expanding academic and industrial research facilities.
Rest of the World grows at 4.3%–6.3%; Brazil shows potential, with demand for cost-effective, reliable shakers.

Application Analysis
Medical expands at 5.2%–7.2%; it dominates clinical research, with trends favoring shakers with advanced contamination control features.
Pharmaceutical grows at 5.0%–7.0%; it supports drug development, emphasizing automated systems with precise temperature and agitation control.
Biology rises at 4.8%–6.8%; it drives cell culture and microbial studies, focusing on high-throughput, energy-efficient shakers.

Key Market Players
Jeio Tech, based in Seoul, South Korea, is a leading manufacturer of incubated shakers, known for its innovative designs that prioritize precision and user-friendly interfaces. The company offers a wide range of shakers with advanced temperature control and programmable settings, catering to diverse laboratory needs.
Ohaus, headquartered in Parsippany, New Jersey, USA, specializes in durable, high-performance shakers built for reliability in demanding research environments. Its portfolio includes compact and stackable models, ideal for space-constrained labs, with a focus on robust construction and consistent performance.
Scientific Industries, from Bohemia, New York, USA, is recognized for its innovative approach, producing shakers with customizable agitation patterns and digital controls. The company emphasizes versatility, offering solutions for both small-scale academic labs and large industrial facilities.
Benchmark Scientific, based in Sayreville, New Jersey, USA, provides cost-effective incubated shakers with advanced features like touchscreen interfaces and multi-step programming. Its products are designed for scalability, catering to biology-focused labs seeking affordable yet high-quality equipment.
Boekel Scientific, headquartered in Feasterville, Pennsylvania, USA, offers a broad range of shakers tailored for medical applications, with an emphasis on contamination prevention and precise environmental control. Its durable systems are widely used in clinical diagnostics and research settings.
Labnet, from Edison, New Jersey, USA, is a key player in pharmaceutical research, supplying shakers with high-capacity platforms and energy-efficient designs. The company focuses on user-centric features, such as quiet operation and easy maintenance, to enhance lab productivity.
Thermo Scientific, based in Waltham, Massachusetts, USA, is a global leader in laboratory equipment, offering high-performance incubated shakers with smart technology integration. Its products feature IoT-enabled monitoring and advanced sterilization, catering to cutting-edge research demands.

Porter’s Five Forces Analysis
● The threat of new entrants is moderate; technical expertise and regulatory compliance create barriers, but growing demand attracts niche manufacturers.
● The threat of substitutes is low; alternative equipment, such as manual incubators, cannot match the combined functionality of incubation and agitation.
● Buyer power is moderate; research institutions and labs prioritize quality and precision, but large buyers leverage volume to negotiate pricing.
● Supplier power is low; components like motors and sensors are widely available, reducing supplier influence.
● Competitive rivalry is high; companies differentiate through automation, eco-friendly designs, and smart technology integration.

Market Opportunities and Challenges
Opportunities
● Increasing investment in biopharmaceutical R&D fuels demand for advanced incubated shakers.
● Smart shakers with IoT and eco-friendly designs drive market expansion.
● Emerging markets offer growth potential as research infrastructure expands in Asia and Latin America.
Challenges
● High initial costs of advanced shakers limit adoption in smaller laboratories.
● Stringent regulatory requirements for laboratory equipment increase compliance costs.
● Shortages of skilled technicians pose challenges for operating and maintaining sophisticated systems.

Growth Trend Analysis
The Incubated Shaker market is experiencing steady growth, driven by the rising need for precision in biotechnology and pharmaceutical research. On October 1, 2024, Eppendorf launched its first CO2 incubator shaker with 180°C sterilization, enhancing contamination control for cell culture applications. IKA introduced an eco-friendly cooled incubator on March 11, 2025, aligning with sustainability trends in laboratory equipment. Caron Scientific unveiled the 7406 Incubator Shaker on March 18, 2025, designed for high-throughput research. PHCbi’s Smart CO₂ Incubator, launched on March 28, 2025, streamlines cell culture processes with digital integration. These developments support a projected CAGR of 5.0%–7.0% through 2030, reflecting robust demand for innovative laboratory solutions.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Incubated Shaker Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Incubated Shaker by Region
8.2 Import of Incubated Shaker by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Incubated Shaker Market in North America (2020-2030)
9.1 Incubated Shaker Market Size
9.2 Incubated Shaker Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Incubated Shaker Market in South America (2020-2030)
10.1 Incubated Shaker Market Size
10.2 Incubated Shaker Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Incubated Shaker Market in Asia & Pacific (2020-2030)
11.1 Incubated Shaker Market Size
11.2 Incubated Shaker Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Incubated Shaker Market in Europe (2020-2030)
12.1 Incubated Shaker Market Size
12.2 Incubated Shaker Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Incubated Shaker Market in MEA (2020-2030)
13.1 Incubated Shaker Market Size
13.2 Incubated Shaker Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Incubated Shaker Market (2020-2025)
14.1 Incubated Shaker Market Size
14.2 Incubated Shaker Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Incubated Shaker Market Forecast (2025-2030)
15.1 Incubated Shaker Market Size Forecast
15.2 Incubated Shaker Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Jeio​​Tech
15.1.1 Company Profile
15.1.2 Main Business and Incubated Shaker Information
15.1.3 SWOT Analysis of Jeio​​Tech
15.1.4 Jeio​​Tech Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Ohaus
15.2.1 Company Profile
15.2.2 Main Business and Incubated Shaker Information
15.2.3 SWOT Analysis of Ohaus
15.2.4 Ohaus Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Scientific Industries
15.3.1 Company Profile
15.3.2 Main Business and Incubated Shaker Information
15.3.3 SWOT Analysis of Scientific Industries
15.3.4 Scientific Industries Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Benchmark Scientific
15.4.1 Company Profile
15.4.2 Main Business and Incubated Shaker Information
15.4.3 SWOT Analysis of Benchmark Scientific
15.4.4 Benchmark Scientific Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Boekel Scientific
15.5.1 Company Profile
15.5.2 Main Business and Incubated Shaker Information
15.5.3 SWOT Analysis of Boekel Scientific
15.5.4 Boekel Scientific Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Labnet
15.6.1 Company Profile
15.6.2 Main Business and Incubated Shaker Information
15.6.3 SWOT Analysis of Labnet
15.6.4 Labnet Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Thermo Scientific
15.7.1 Company Profile
15.7.2 Main Business and Incubated Shaker Information
15.7.3 SWOT Analysis of Thermo Scientific
15.7.4 Thermo Scientific Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Caron
15.8.1 Company Profile
15.8.2 Main Business and Incubated Shaker Information
15.8.3 SWOT Analysis of Caron
15.8.4 Caron Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 BEING Scientific
15.9.1 Company Profile
15.9.2 Main Business and Incubated Shaker Information
15.9.3 SWOT Analysis of BEING Scientific
15.9.4 BEING Scientific Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 Biosan
15.10.1 Company Profile
15.10.2 Main Business and Incubated Shaker Information
15.10.3 SWOT Analysis of Biosan
15.10.4 Biosan Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 ESCO
15.11.1 Company Profile
15.11.2 Main Business and Incubated Shaker Information
15.11.3 SWOT Analysis of ESCO
15.11.4 ESCO Incubated Shaker Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Incubated Shaker Report
Table Data Sources Of Incubated Shaker Report
Table Major Assumptions Of Incubated Shaker Report
Table Incubated Shaker Classification
Table Incubated Shaker Applications List
Table Drivers Of Incubated Shaker Market
Table Restraints Of Incubated Shaker Market
Table Opportunities Of Incubated Shaker Market
Table Threats Of Incubated Shaker Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Incubated Shaker
Table Cost Structure Analysis Of Incubated Shaker
Table Key End Users List
Table Latest News Of Incubated Shaker Market
Table Merger And Acquisition List
Table Planned/Future Project Of Incubated Shaker Market
Table Policy Of Incubated Shaker Market
Table 2020-2030 Regional Export Of Incubated Shaker
Table 2020-2030 Regional Import Of Incubated Shaker
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Incubated Shaker Market Size And Market Volume List
Table 2020-2030 North America Incubated Shaker Demand List By Application
Table 2020-2025 North America Incubated Shaker Key Players Sales List
Table 2020-2025 North America Incubated Shaker Key Players Market Share List
Table 2020-2030 North America Incubated Shaker Demand List By Type
Table 2020-2025 North America Incubated Shaker Price List By Type
Table 2020-2030 United States Incubated Shaker Market Size And Market Volume List
Table 2020-2030 United States Incubated Shaker Import & Export List
Table 2020-2030 Canada Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Canada Incubated Shaker Import & Export List
Table 2020-2030 Mexico Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Mexico Incubated Shaker Import & Export List
Table 2020-2030 South America Incubated Shaker Market Size And Market Volume List
Table 2020-2030 South America Incubated Shaker Demand List By Application
Table 2020-2025 South America Incubated Shaker Key Players Sales List
Table 2020-2025 South America Incubated Shaker Key Players Market Share List
Table 2020-2030 South America Incubated Shaker Demand List By Type
Table 2020-2025 South America Incubated Shaker Price List By Type
Table 2020-2030 Brazil Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Brazil Incubated Shaker Import & Export List
Table 2020-2030 Argentina Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Argentina Incubated Shaker Import & Export List
Table 2020-2030 Chile Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Chile Incubated Shaker Import & Export List
Table 2020-2030 Peru Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Peru Incubated Shaker Import & Export List
Table 2020-2030 Asia & Pacific Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Incubated Shaker Demand List By Application
Table 2020-2025 Asia & Pacific Incubated Shaker Key Players Sales List
Table 2020-2025 Asia & Pacific Incubated Shaker Key Players Market Share List
Table 2020-2030 Asia & Pacific Incubated Shaker Demand List By Type
Table 2020-2025 Asia & Pacific Incubated Shaker Price List By Type
Table 2020-2030 China Incubated Shaker Market Size And Market Volume List
Table 2020-2030 China Incubated Shaker Import & Export List
Table 2020-2030 India Incubated Shaker Market Size And Market Volume List
Table 2020-2030 India Incubated Shaker Import & Export List
Table 2020-2030 Japan Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Japan Incubated Shaker Import & Export List
Table 2020-2030 South Korea Incubated Shaker Market Size And Market Volume List
Table 2020-2030 South Korea Incubated Shaker Import & Export List
Table 2020-2030 Southeast Asia Incubated Shaker Market Size List
Table 2020-2030 Southeast Asia Incubated Shaker Market Volume List
Table 2020-2030 Southeast Asia Incubated Shaker Import List
Table 2020-2030 Southeast Asia Incubated Shaker Export List
Table 2020-2030 Australia Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Australia Incubated Shaker Import & Export List
Table 2020-2030 Europe Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Europe Incubated Shaker Demand List By Application
Table 2020-2025 Europe Incubated Shaker Key Players Sales List
Table 2020-2025 Europe Incubated Shaker Key Players Market Share List
Table 2020-2030 Europe Incubated Shaker Demand List By Type
Table 2020-2025 Europe Incubated Shaker Price List By Type
Table 2020-2030 Germany Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Germany Incubated Shaker Import & Export List
Table 2020-2030 France Incubated Shaker Market Size And Market Volume List
Table 2020-2030 France Incubated Shaker Import & Export List
Table 2020-2030 United Kingdom Incubated Shaker Market Size And Market Volume List
Table 2020-2030 United Kingdom Incubated Shaker Import & Export List
Table 2020-2030 Italy Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Italy Incubated Shaker Import & Export List
Table 2020-2030 Spain Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Spain Incubated Shaker Import & Export List
Table 2020-2030 Belgium Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Belgium Incubated Shaker Import & Export List
Table 2020-2030 Netherlands Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Netherlands Incubated Shaker Import & Export List
Table 2020-2030 Austria Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Austria Incubated Shaker Import & Export List
Table 2020-2030 Poland Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Poland Incubated Shaker Import & Export List
Table 2020-2030 Russia Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Russia Incubated Shaker Import & Export List
Table 2020-2030 Mea Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Mea Incubated Shaker Demand List By Application
Table 2020-2025 Mea Incubated Shaker Key Players Sales List
Table 2020-2025 Mea Incubated Shaker Key Players Market Share List
Table 2020-2030 Mea Incubated Shaker Demand List By Type
Table 2020-2025 Mea Incubated Shaker Price List By Type
Table 2020-2030 Egypt Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Egypt Incubated Shaker Import & Export List
Table 2020-2030 Israel Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Israel Incubated Shaker Import & Export List
Table 2020-2030 South Africa Incubated Shaker Market Size And Market Volume List
Table 2020-2030 South Africa Incubated Shaker Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Incubated Shaker Import & Export List
Table 2020-2030 Turkey Incubated Shaker Market Size And Market Volume List
Table 2020-2030 Turkey Incubated Shaker Import & Export List
Table 2020-2025 Global Incubated Shaker Market Size List By Region
Table 2020-2025 Global Incubated Shaker Market Size Share List By Region
Table 2020-2025 Global Incubated Shaker Market Volume List By Region
Table 2020-2025 Global Incubated Shaker Market Volume Share List By Region
Table 2020-2025 Global Incubated Shaker Demand List By Application
Table 2020-2025 Global Incubated Shaker Demand Market Share List By Application
Table 2020-2025 Global Incubated Shaker Key Vendors Sales List
Table 2020-2025 Global Incubated Shaker Key Vendors Sales Share List
Table 2020-2025 Global Incubated Shaker Key Vendors Revenue List
Table 2020-2025 Global Incubated Shaker Key Vendors Revenue Share List
Table 2020-2025 Global Incubated Shaker Demand List By Type
Table 2020-2025 Global Incubated Shaker Demand Market Share List By Type
Table 2020-2025 Regional Incubated Shaker Price List
Table 2025-2030 Global Incubated Shaker Market Size List By Region
Table 2025-2030 Global Incubated Shaker Market Size Share List By Region
Table 2025-2030 Global Incubated Shaker Market Volume List By Region
Table 2025-2030 Global Incubated Shaker Market Volume Share List By Region
Table 2025-2030 Global Incubated Shaker Demand List By Application
Table 2025-2030 Global Incubated Shaker Demand Market Share List By Application
Table 2025-2030 Global Incubated Shaker Key Vendors Sales List
Table 2025-2030 Global Incubated Shaker Key Vendors Sales Share List
Table 2025-2030 Global Incubated Shaker Key Vendors Revenue List
Table 2025-2030 Global Incubated Shaker Key Vendors Revenue Share List
Table 2025-2030 Global Incubated Shaker Demand List By Type
Table 2025-2030 Global Incubated Shaker Demand Market Share List By Type
Table 2025-2030 Incubated Shaker Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Incubated Shaker Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Incubated Shaker Market Size And Cagr
Figure 2020-2030 North America Incubated Shaker Market Volume And Cagr
Figure 2020-2030 South America Incubated Shaker Market Size And Cagr
Figure 2020-2030 South America Incubated Shaker Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Incubated Shaker Market Size And Cagr
Figure 2020-2030 Asia & Pacific Incubated Shaker Market Volume And Cagr
Figure 2020-2030 Europe Incubated Shaker Market Size And Cagr
Figure 2020-2030 Europe Incubated Shaker Market Volume And Cagr
Figure 2020-2030 Mea Incubated Shaker Market Size And Cagr
Figure 2020-2030 Mea Incubated Shaker Market Volume And Cagr
Figure 2020-2025 Global Incubated Shaker Market Volume And Growth Rate
Figure 2020-2025 Global Incubated Shaker Market Size And Growth Rate
Figure 2025-2030 Global Incubated Shaker Market Volume And Growth Rate
Figure 2025-2030 Global Incubated Shaker Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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