Sec-Butyl Acetate Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application
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Introduction to the Sec-Butyl Acetate Industry
Sec-Butyl Acetate is a versatile solvent produced primarily through acid-alcohol esterification or butene addition, widely used in coatings, inks, pharmaceuticals, and agrochemicals. Its largest application, coatings, accounts for 55–65% of consumption, followed by inks at 20–25%. It serves as a potential substitute for MTBE in fuel blending, offering significant market potential. China dominates production, with Hunan Zhongchuang leading at 200,000 tons annually and Hunan Ruiyuan Petrochemical at 80,000 tons. The industry is moderately concentrated, driven by demand for eco-friendly solvents, industrial growth, and fuel additive applications, with trends toward low-VOC formulations and sustainable production. Indorama Ventures’ 2022 acquisition of Oxiteno enhanced its chemical portfolio. Challenges include raw material volatility, environmental regulations, and competition from alternative solvents, yet growth is propelled by coatings demand, fuel blending opportunities, and Asia’s industrial expansion.
Market Size and Growth Forecast
The global Sec-Butyl Acetate market is projected to reach USD 400–500 million by 2025, with an estimated compound annual growth rate (CAGR) of 4% to 6% through 2030. Growth is driven by increasing demand for coatings, fuel additives, and sustainable solvents, tempered by raw material price fluctuations and regulatory pressures.
Regional Analysis
Asia Pacific exhibits a growth rate of 5%–7%. China’s production dominance drives demand in coatings, with trends toward low-VOC solvents. India’s industrial growth supports ink applications.
North America shows a growth rate of 3%–5%. The U.S. emphasizes fuel blending, with trends focusing on eco-friendly coating formulations.
Europe records a growth rate of 3%–5%. Germany’s chemical sector drives pharmaceutical applications, with trends toward sustainable solvents.
South America has a growth rate of 2%–4%. Brazil’s agrochemical sector fuels demand, with trends focusing on cost-effective inks.
Middle East and Africa display a growth rate of 2%–4%. The UAE’s industrial projects support coatings, with trends toward green chemistry.
Application Analysis
Coating: Holds a growth rate of 5%–7%. Hunan Zhongchuang’s solvent powers paints, with trends toward low-VOC and water-based formulations.
Ink: Accounts for a growth rate of 4%–6%. Shijiazhuang Dingying’s solvent supports printing, with trends focusing on high-performance inks.
Pharmaceuticals: Records a growth rate of 3%–5%. Shaanxi Yangchang’s solvent aids drug synthesis, with trends toward high-purity applications.
Agrochemicals: Shows a growth rate of 3%–5%. Hunan Ruiyuan’s solvent enhances pesticides, with trends focusing on eco-friendly formulations.
Others: Has a growth rate of 2%–4%. Includes fuel blending, with trends toward MTBE substitution.
Key Market Players
Hunan Zhongchuang: A Chinese leader, Hunan Zhongchuang produces sec-butyl acetate for coatings, focusing on large-scale, eco-friendly production.
Shijiazhuang Dingying Chemical: A Chinese firm, Shijiazhuang Dingying develops solvents for inks, emphasizing high-performance formulations.
Shaanxi Yangchang Petroleum: A Chinese company, Shaanxi Yangchang supplies solvents for pharmaceuticals, prioritizing purity and reliability.
Hunan Ruiyuan Petrochemical: A Chinese innovator, Hunan Ruiyuan produces solvents for agrochemicals, focusing on sustainable processes.
Indorama Ventures: A Thai firm, Indorama Ventures, post-Oxiteno acquisition, develops solvents for coatings, targeting green chemistry.
Porter’s Five Forces Analysis
●Threat of New Entrants: Low. The Sec-Butyl Acetate industry requires significant capital and regulatory compliance, deterring new entrants. Established players like Hunan Zhongchuang benefit from scale, making entry challenging.
●Threat of Substitutes: Moderate. Alternative solvents like ethyl acetate compete, but Shijiazhuang Dingying’s specialized formulations limit substitution in coatings and inks.
●Bargaining Power of Buyers: High. Large coating and ink manufacturers negotiate pricing, pressuring Shaanxi Yangchang to maintain competitive pricing and quality.
●Bargaining Power of Suppliers: High. Suppliers of butene and acetic acid control costs due to volatility, challenging Hunan Ruiyuan’s cost structures.
●Competitive Rivalry: Moderate. Hunan Zhongchuang and Indorama Ventures compete on production efficiency and sustainability, but differentiation through low-VOC solvents reduces price competition.
Market Opportunities and Challenges
Opportunities
●Coatings Industry Growth: The global demand for paints and coatings boosts Hunan Zhongchuang’s sec-butyl acetate sales, critical for industrial and architectural applications.
●Fuel Blending Potential: The use of sec-butyl acetate as an MTBE substitute drives Shijiazhuang Dingying’s demand, supporting cleaner fuel formulations.
●Sustainable Solvent Trends: The shift toward low-VOC and eco-friendly solvents enhances Shaanxi Yangchang’s demand, aligning with environmental regulations.
●Industrial Expansion in Asia: China’s manufacturing growth fuels Hunan Ruiyuan’s sec-butyl acetate sales, supporting coatings and ink production.
●Pharmaceutical Sector Demand: The growth of drug manufacturing drives Indorama Ventures’ solvent sales, critical for high-purity synthesis.
●Emerging Market Opportunities: India’s industrial growth supports Hunan Zhongchuang’s adoption of cost-effective solvents, addressing coating needs.
●Agrochemical Market Growth: The expansion of pesticide production boosts Shijiazhuang Dingying’s solvent sales, supporting eco-friendly formulations.
Challenges
●Raw Material Price Volatility: Fluctuations in butene and acetic acid prices pressure Shaanxi Yangchang’s profitability, impacting pricing strategies.
●Environmental Regulatory Pressures: Stringent VOC and chemical regulations increase production costs for Hunan Ruiyuan, requiring sustainable innovations.
●Competition from Alternative Solvents: The availability of ethyl acetate and other solvents threatens Indorama Ventures’ market share, necessitating differentiation.
●Supply Chain Disruptions: Global logistics issues affect Hunan Zhongchuang’s raw material supply, delaying production timelines.
●Market Saturation in Mature Regions: Mature chemical markets in Europe and North America slow Shijiazhuang Dingying’s growth, limiting expansion.
●High Production Costs: The energy-intensive esterification process challenges Shaanxi Yangchang’s cost structures, requiring efficient technologies.
●Technical Complexity of Green Solvents: The R&D costs for low-VOC formulations strain Hunan Ruiyuan’s resources, hindering innovation.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Sec-Butyl Acetate Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Sec-Butyl Acetate by Region
8.2 Import of Sec-Butyl Acetate by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Sec-Butyl Acetate Market in North America (2020-2030)
9.1 Sec-Butyl Acetate Market Size
9.2 Sec-Butyl Acetate Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Sec-Butyl Acetate Market in South America (2020-2030)
10.1 Sec-Butyl Acetate Market Size
10.2 Sec-Butyl Acetate Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Sec-Butyl Acetate Market in Asia & Pacific (2020-2030)
11.1 Sec-Butyl Acetate Market Size
11.2 Sec-Butyl Acetate Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Sec-Butyl Acetate Market in Europe (2020-2030)
12.1 Sec-Butyl Acetate Market Size
12.2 Sec-Butyl Acetate Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Sec-Butyl Acetate Market in MEA (2020-2030)
13.1 Sec-Butyl Acetate Market Size
13.2 Sec-Butyl Acetate Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Sec-Butyl Acetate Market (2020-2030)
14.1 Sec-Butyl Acetate Market Size
14.2 Sec-Butyl Acetate Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Sec-Butyl Acetate Market Forecast (2021-2026)
15.1 Sec-Butyl Acetate Market Size Forecast
15.2 Sec-Butyl Acetate Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Hunan Zhongchuang
15.1.1 Company Profile
15.1.2 Main Business and Sec-Butyl Acetate Information
15.1.3 SWOT Analysis of Hunan Zhongchuang
15.1.4 Hunan Zhongchuang Sec-Butyl Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Shijiazhuang Dingying Chemical
15.2.1 Company Profile
15.2.2 Main Business and Sec-Butyl Acetate Information
15.2.3 SWOT Analysis of Shijiazhuang Dingying Chemical
15.2.4 Shijiazhuang Dingying Chemical Sec-Butyl Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Shaanxi Yangchang Petroleum
15.3.1 Company Profile
15.3.2 Main Business and Sec-Butyl Acetate Information
15.3.3 SWOT Analysis of Shaanxi Yangchang Petroleum
15.3.4 Shaanxi Yangchang Petroleum Sec-Butyl Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Hunan Ruiyuan Petrochemical
15.4.1 Company Profile
15.4.2 Main Business and Sec-Butyl Acetate Information
15.4.3 SWOT Analysis of Hunan Ruiyuan Petrochemical
15.4.4 Hunan Ruiyuan Petrochemical Sec-Butyl Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Jiujiang QiXin Chemical
15.5.1 Company Profile
15.5.2 Main Business and Sec-Butyl Acetate Information
15.5.3 SWOT Analysis of Jiujiang QiXin Chemical
15.5.4 Jiujiang QiXin Chemical Sec-Butyl Acetate Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Sec-Butyl Acetate Report
Table Data Sources Of Sec-Butyl Acetate Report
Table Major Assumptions Of Sec-Butyl Acetate Report
Table Sec-Butyl Acetate Classification
Table Sec-Butyl Acetate Applications List
Table Drivers Of Sec-Butyl Acetate Market
Table Restraints Of Sec-Butyl Acetate Market
Table Opportunities Of Sec-Butyl Acetate Market
Table Threats Of Sec-Butyl Acetate Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Sec-Butyl Acetate
Table Cost Structure Analysis Of Sec-Butyl Acetate
Table Key End Users List
Table Latest News Of Sec-Butyl Acetate Market
Table Merger And Acquisition List
Table Planned/Future Project Of Sec-Butyl Acetate Market
Table Policy Of Sec-Butyl Acetate Market
Table 2020-2030 Regional Export Of Sec-Butyl Acetate
Table 2020-2030 Regional Import Of Sec-Butyl Acetate
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 North America Sec-Butyl Acetate Demand List By Application
Table 2020-2025 North America Sec-Butyl Acetate Key Players Sales List
Table 2020-2025 North America Sec-Butyl Acetate Key Players Market Share List
Table 2020-2030 North America Sec-Butyl Acetate Demand List By Type
Table 2020-2025 North America Sec-Butyl Acetate Price List By Type
Table 2020-2030 United States Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 United States Sec-Butyl Acetate Import & Export List
Table 2020-2030 Canada Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Canada Sec-Butyl Acetate Import & Export List
Table 2020-2030 Mexico Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Mexico Sec-Butyl Acetate Import & Export List
Table 2020-2030 South America Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 South America Sec-Butyl Acetate Demand List By Application
Table 2020-2025 South America Sec-Butyl Acetate Key Players Sales List
Table 2020-2025 South America Sec-Butyl Acetate Key Players Market Share List
Table 2020-2030 South America Sec-Butyl Acetate Demand List By Type
Table 2020-2025 South America Sec-Butyl Acetate Price List By Type
Table 2020-2030 Brazil Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Brazil Sec-Butyl Acetate Import & Export List
Table 2020-2030 Argentina Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Argentina Sec-Butyl Acetate Import & Export List
Table 2020-2030 Chile Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Chile Sec-Butyl Acetate Import & Export List
Table 2020-2030 Peru Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Peru Sec-Butyl Acetate Import & Export List
Table 2020-2030 Asia & Pacific Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Sec-Butyl Acetate Demand List By Application
Table 2020-2025 Asia & Pacific Sec-Butyl Acetate Key Players Sales List
Table 2020-2025 Asia & Pacific Sec-Butyl Acetate Key Players Market Share List
Table 2020-2030 Asia & Pacific Sec-Butyl Acetate Demand List By Type
Table 2020-2025 Asia & Pacific Sec-Butyl Acetate Price List By Type
Table 2020-2030 China Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 China Sec-Butyl Acetate Import & Export List
Table 2020-2030 India Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 India Sec-Butyl Acetate Import & Export List
Table 2020-2030 Japan Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Japan Sec-Butyl Acetate Import & Export List
Table 2020-2030 South Korea Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 South Korea Sec-Butyl Acetate Import & Export List
Table 2020-2030 Southeast Asia Sec-Butyl Acetate Market Size List
Table 2020-2030 Southeast Asia Sec-Butyl Acetate Market Volume List
Table 2020-2030 Southeast Asia Sec-Butyl Acetate Import List
Table 2020-2030 Southeast Asia Sec-Butyl Acetate Export List
Table 2020-2030 Australia Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Australia Sec-Butyl Acetate Import & Export List
Table 2020-2030 Europe Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Europe Sec-Butyl Acetate Demand List By Application
Table 2020-2025 Europe Sec-Butyl Acetate Key Players Sales List
Table 2020-2025 Europe Sec-Butyl Acetate Key Players Market Share List
Table 2020-2030 Europe Sec-Butyl Acetate Demand List By Type
Table 2020-2025 Europe Sec-Butyl Acetate Price List By Type
Table 2020-2030 Germany Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Germany Sec-Butyl Acetate Import & Export List
Table 2020-2030 France Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 France Sec-Butyl Acetate Import & Export List
Table 2020-2030 United Kingdom Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 United Kingdom Sec-Butyl Acetate Import & Export List
Table 2020-2030 Italy Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Italy Sec-Butyl Acetate Import & Export List
Table 2020-2030 Spain Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Spain Sec-Butyl Acetate Import & Export List
Table 2020-2030 Belgium Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Belgium Sec-Butyl Acetate Import & Export List
Table 2020-2030 Netherlands Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Netherlands Sec-Butyl Acetate Import & Export List
Table 2020-2030 Austria Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Austria Sec-Butyl Acetate Import & Export List
Table 2020-2030 Poland Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Poland Sec-Butyl Acetate Import & Export List
Table 2020-2030 Russia Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Russia Sec-Butyl Acetate Import & Export List
Table 2020-2030 Mea Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Mea Sec-Butyl Acetate Demand List By Application
Table 2020-2025 Mea Sec-Butyl Acetate Key Players Sales List
Table 2020-2025 Mea Sec-Butyl Acetate Key Players Market Share List
Table 2020-2030 Mea Sec-Butyl Acetate Demand List By Type
Table 2020-2025 Mea Sec-Butyl Acetate Price List By Type
Table 2020-2030 Egypt Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Egypt Sec-Butyl Acetate Import & Export List
Table 2020-2030 Israel Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Israel Sec-Butyl Acetate Import & Export List
Table 2020-2030 South Africa Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 South Africa Sec-Butyl Acetate Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Sec-Butyl Acetate Import & Export List
Table 2020-2030 Turkey Sec-Butyl Acetate Market Size And Market Volume List
Table 2020-2030 Turkey Sec-Butyl Acetate Import & Export List
Table 2020-2025 Global Sec-Butyl Acetate Market Size List By Region
Table 2020-2025 Global Sec-Butyl Acetate Market Size Share List By Region
Table 2020-2025 Global Sec-Butyl Acetate Market Volume List By Region
Table 2020-2025 Global Sec-Butyl Acetate Market Volume Share List By Region
Table 2020-2025 Global Sec-Butyl Acetate Demand List By Application
Table 2020-2025 Global Sec-Butyl Acetate Demand Market Share List By Application
Table 2020-2025 Global Sec-Butyl Acetate Capacity List
Table 2020-2025 Global Sec-Butyl Acetate Key Vendors Capacity Share List
Table 2020-2025 Global Sec-Butyl Acetate Key Vendors Production List
Table 2020-2025 Global Sec-Butyl Acetate Key Vendors Production Share List
Table 2020-2025 Global Sec-Butyl Acetate Key Vendors Production Value List
Table 2020-2025 Global Sec-Butyl Acetate Key Vendors Production Value Share List
Table 2020-2025 Global Sec-Butyl Acetate Demand List By Type
Table 2020-2025 Global Sec-Butyl Acetate Demand Market Share List By Type
Table 2020-2025 Regional Sec-Butyl Acetate Price List
Table 2025-2030 Global Sec-Butyl Acetate Market Size List By Region
Table 2025-2030 Global Sec-Butyl Acetate Market Size Share List By Region
Table 2025-2030 Global Sec-Butyl Acetate Market Volume List By Region
Table 2025-2030 Global Sec-Butyl Acetate Market Volume Share List By Region
Table 2025-2030 Global Sec-Butyl Acetate Demand List By Application
Table 2025-2030 Global Sec-Butyl Acetate Demand Market Share List By Application
Table 2025-2030 Global Sec-Butyl Acetate Capacity List
Table 2025-2030 Global Sec-Butyl Acetate Key Vendors Capacity Share List
Table 2025-2030 Global Sec-Butyl Acetate Key Vendors Production List
Table 2025-2030 Global Sec-Butyl Acetate Key Vendors Production Share List
Table 2025-2030 Global Sec-Butyl Acetate Key Vendors Production Value List
Table 2025-2030 Global Sec-Butyl Acetate Key Vendors Production Value Share List
Table 2025-2030 Global Sec-Butyl Acetate Demand List By Type
Table 2025-2030 Global Sec-Butyl Acetate Demand Market Share List By Type
Table 2025-2030 Sec-Butyl Acetate Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Sec-Butyl Acetate Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Sec-Butyl Acetate Market Size And Cagr
Figure 2020-2030 North America Sec-Butyl Acetate Market Volume And Cagr
Figure 2020-2030 South America Sec-Butyl Acetate Market Size And Cagr
Figure 2020-2030 South America Sec-Butyl Acetate Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Sec-Butyl Acetate Market Size And Cagr
Figure 2020-2030 Asia & Pacific Sec-Butyl Acetate Market Volume And Cagr
Figure 2020-2030 Europe Sec-Butyl Acetate Market Size And Cagr
Figure 2020-2030 Europe Sec-Butyl Acetate Market Volume And Cagr
Figure 2020-2030 Mea Sec-Butyl Acetate Market Size And Cagr
Figure 2020-2030 Mea Sec-Butyl Acetate Market Volume And Cagr
Figure 2020-2025 Global Sec-Butyl Acetate Capacity Production And Growth Rate
Figure 2020-2025 Global Sec-Butyl Acetate Production Value And Growth Rate
Figure 2025-2030 Global Sec-Butyl Acetate Capacity Production And Growth Rate
Figure 2025-2030 Global Sec-Butyl Acetate Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |