Frozen Potato Product Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction to the Frozen Potato Product Industry
Frozen potato products, encompassing French fries, hash browns, mashed potatoes, potato wedges, and other specialty items, are processed at low temperatures to extend shelf life while retaining nutritional value and flavor. These products are staples in quick-service restaurants (QSRs) like McDonald’s and Burger King, which drive the commercial segment (90–95% of the market). The residential segment (5–10%) caters to convenience-driven households. The industry is moderately concentrated, with McCain Foods, Lamb Weston, and J.R. Simplot leading due to their global supply chains and innovations like cryogenic freezing. McCain’s CAD 600 million investment in Alberta and EUR 350 million in France, alongside Clarebout’s 2022 acquisition of Mydibel, highlight capacity expansions. Kraft Heinz’s 2022 agreement with Simplot for Ore-Ida underscores brand-supplier dynamics. Innovations focus on healthier options (e.g., low-salt fries) and ethnic flavors (e.g., tikka masala wedges). Challenges include raw potato price volatility, health concerns over high-fat content, and competition from fresh potatoes, yet QSR growth and cold chain advancements fuel demand.
Market Size and Growth Forecast
The global Frozen Potato Product market is projected to reach USD 24–26 billion by 2025, with an estimated compound annual growth rate (CAGR) of 1% to 2% through 2030. Growth is driven by QSR expansion and convenience food demand, tempered by health-conscious consumer shifts.
Regional Analysis
North America holds 35–40% of the market, with a growth rate of 1%–2%. The U.S. leads in commercial use, with Canada focusing on retail. Trends emphasize QSR-driven fries demand.
Asia Pacific accounts for 20–25%, with a growth rate of 2%–3%. China’s production rose 10% to 330,000 MT of fries in 2020/21, with India’s QSRs boosting demand. Japan focuses on specialty products. Trends include cold chain investments.
Europe holds 30–35%, with a growth rate of 1%–2%. France’s McCain and Belgium’s Agristo dominate fries. Trends focus on organic products.
Middle East and Africa hold 3–5%, with a growth rate of 0.5%–1.5%. The UAE’s QSRs grow, but adoption lags. Trends include import reliance.
South America accounts for 3–5%, with a growth rate of 0.5%–1.5%. Brazil’s retail sector supports demand. Trends focus on affordable wedges.
Application Analysis
Commercial: Holds 90–95%, with a growth rate of 1%–2%. McCain’s fries dominate QSRs. Trends include flavor innovations like garlic parmesan.
Residential: Accounts for 5–10%, with a growth rate of 1.5%–2.5%. Lamb Weston’s retail products grow. Trends focus on healthier mashed potatoes.
Type Analysis
French Fries: Holds 65–70%, with a growth rate of 1%–2%. McCain’s fries lead QSRs. Trends include low-fat variants.
Hash Brown: Accounts for 8–12%, with a growth rate of 1.5%–2.5%. Simplot’s hash browns grow in breakfast menus. Trends focus on gluten-free options.
Mashed: Holds 14–16%, with a growth rate of 1%–2%. Kraft Heinz’s mashed products target retail. Trends include organic formulations.
Potato Wedges: Accounts for 3–5%, with a growth rate of 0.5%–1.5%. Aviko’s wedges grow in casual dining. Trends focus on ethnic seasonings.
Others: Holds 4–6%, with a growth rate of 0.5%–1.5%. Cavendish’s tater tots gain traction. Trends include vegan specialties.
Key Market Players
McCain Foods: A Canadian firm, McCain develops fries for QSRs.
J.R. Simplot: A U.S. company, Simplot focuses on hash browns.
Lamb Weston: A U.S. firm, Lamb Weston supplies wedges.
Cavendish Farms: A Canadian company, Cavendish develops tater tots.
Aviko: A Dutch firm, Aviko focuses on mashed potatoes.
Clarebout Potatoes: A Belgian company, Clarebout supplies fries.
Farm Frites: A Dutch firm, Farm Frites develops specialty products.
Agristo: A Belgian company, Agristo focuses on wedges.
Kraft Heinz: A U.S. firm, Kraft Heinz supplies mashed potatoes.
Mydibel: A Belgian company, Mydibel develops hash browns.
Porter’s Five Forces Analysis
● Threat of New Entrants: Low. High capital and cold chain barriers deter entry, with McCain dominating.
● Threat of Substitutes: Moderate. Fresh potatoes compete, but Lamb Weston’s fries retain QSR preference.
● Bargaining Power of Buyers: High. QSRs switch suppliers, pressuring Simplot for pricing.
● Bargaining Power of Suppliers: Moderate. Potato farmers influence costs, but McCain’s scale reduces dependency.
● Competitive Rivalry: High. McCain and Lamb Weston compete on innovation and pricing.
Market Opportunities and Challenges
Opportunities
● QSR Expansion: Global chains boost McCain’s fries sales.
● Healthier Products: Low-fat fries drive Lamb Weston’s growth.
● Cold Chain Growth: APAC’s logistics favor Simplot’s expansion.
● Emerging Markets: India’s QSRs support Aviko’s share.
● Ethnic Flavors: Tikka masala wedges enhance Agristo’s adoption.
● Retail Growth: Residential demand boosts Kraft Heinz’s revenue.
● Sustainable Packaging: Eco-friendly solutions favor Cavendish’s growth.
Challenges
● Raw Material Volatility: Potato prices pressure McCain’s margins.
● Health Concerns: High-fat content affects Lamb Weston’s adoption.
● Fresh Potato Competition: Natural products threaten Simplot’s share.
● Regulatory Pressures: Nutritional labeling increases Aviko’s costs.
● Supply Chain Issues: Cold chain disruptions affect Agristo’s delivery.
● Market Saturation: Mature markets slow Kraft Heinz’s expansion.
● Technological Barriers: Freezing innovations challenge Cavendish’s growth.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Frozen Potato Product Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Frozen Potato Product by Region
8.2 Import of Frozen Potato Product by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Frozen Potato Product Market in North America (2020-2030)
9.1 Frozen Potato Product Market Size
9.2 Frozen Potato Product Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Frozen Potato Product Market in South America (2020-2030)
10.1 Frozen Potato Product Market Size
10.2 Frozen Potato Product Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Frozen Potato Product Market in Asia & Pacific (2020-2030)
11.1 Frozen Potato Product Market Size
11.2 Frozen Potato Product Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Frozen Potato Product Market in Europe (2020-2030)
12.1 Frozen Potato Product Market Size
12.2 Frozen Potato Product Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Frozen Potato Product Market in MEA (2020-2030)
13.1 Frozen Potato Product Market Size
13.2 Frozen Potato Product Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Frozen Potato Product Market (2020-2025)
14.1 Frozen Potato Product Market Size
14.2 Frozen Potato Product Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Frozen Potato Product Market Forecast (2025-2030)
15.1 Frozen Potato Product Market Size Forecast
15.2 Frozen Potato Product Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 McCain Foods
15.1.1 Company Profile
15.1.2 Main Business and Frozen Potato Product Information
15.1.3 SWOT Analysis of McCain Foods
15.1.4 McCain Foods Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 J.R. Simplot
15.2.1 Company Profile
15.2.2 Main Business and Frozen Potato Product Information
15.2.3 SWOT Analysis of J.R. Simplot
15.2.4 J.R. Simplot Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Lamb Weston
15.3.1 Company Profile
15.3.2 Main Business and Frozen Potato Product Information
15.3.3 SWOT Analysis of Lamb Weston
15.3.4 Lamb Weston Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Cavendish Farms
15.4.1 Company Profile
15.4.2 Main Business and Frozen Potato Product Information
15.4.3 SWOT Analysis of Cavendish Farms
15.4.4 Cavendish Farms Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Aviko
15.5.1 Company Profile
15.5.2 Main Business and Frozen Potato Product Information
15.5.3 SWOT Analysis of Aviko
15.5.4 Aviko Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Clarebout Potatoes
15.6.1 Company Profile
15.6.2 Main Business and Frozen Potato Product Information
15.6.3 SWOT Analysis of Clarebout Potatoes
15.6.4 Clarebout Potatoes Frozen Potato Product Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Frozen Potato Product Report
Table Data Sources Of Frozen Potato Product Report
Table Major Assumptions Of Frozen Potato Product Report
Table Frozen Potato Product Classification
Table Frozen Potato Product Applications List
Table Drivers Of Frozen Potato Product Market
Table Restraints Of Frozen Potato Product Market
Table Opportunities Of Frozen Potato Product Market
Table Threats Of Frozen Potato Product Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Frozen Potato Product
Table Cost Structure Analysis Of Frozen Potato Product
Table Key End Users List
Table Latest News Of Frozen Potato Product Market
Table Merger And Acquisition List
Table Planned/Future Project Of Frozen Potato Product Market
Table Policy Of Frozen Potato Product Market
Table 2020-2030 Regional Export Of Frozen Potato Product
Table 2020-2030 Regional Import Of Frozen Potato Product
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 North America Frozen Potato Product Demand List By Application
Table 2020-2025 North America Frozen Potato Product Key Players Sales List
Table 2020-2025 North America Frozen Potato Product Key Players Market Share List
Table 2020-2030 North America Frozen Potato Product Demand List By Type
Table 2020-2025 North America Frozen Potato Product Price List By Type
Table 2020-2030 United States Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 United States Frozen Potato Product Import & Export List
Table 2020-2030 Canada Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Canada Frozen Potato Product Import & Export List
Table 2020-2030 Mexico Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Mexico Frozen Potato Product Import & Export List
Table 2020-2030 South America Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 South America Frozen Potato Product Demand List By Application
Table 2020-2025 South America Frozen Potato Product Key Players Sales List
Table 2020-2025 South America Frozen Potato Product Key Players Market Share List
Table 2020-2030 South America Frozen Potato Product Demand List By Type
Table 2020-2025 South America Frozen Potato Product Price List By Type
Table 2020-2030 Brazil Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Brazil Frozen Potato Product Import & Export List
Table 2020-2030 Argentina Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Argentina Frozen Potato Product Import & Export List
Table 2020-2030 Chile Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Chile Frozen Potato Product Import & Export List
Table 2020-2030 Peru Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Peru Frozen Potato Product Import & Export List
Table 2020-2030 Asia & Pacific Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Frozen Potato Product Demand List By Application
Table 2020-2025 Asia & Pacific Frozen Potato Product Key Players Sales List
Table 2020-2025 Asia & Pacific Frozen Potato Product Key Players Market Share List
Table 2020-2030 Asia & Pacific Frozen Potato Product Demand List By Type
Table 2020-2025 Asia & Pacific Frozen Potato Product Price List By Type
Table 2020-2030 China Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 China Frozen Potato Product Import & Export List
Table 2020-2030 India Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 India Frozen Potato Product Import & Export List
Table 2020-2030 Japan Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Japan Frozen Potato Product Import & Export List
Table 2020-2030 South Korea Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 South Korea Frozen Potato Product Import & Export List
Table 2020-2030 Southeast Asia Frozen Potato Product Market Size List
Table 2020-2030 Southeast Asia Frozen Potato Product Market Volume List
Table 2020-2030 Southeast Asia Frozen Potato Product Import List
Table 2020-2030 Southeast Asia Frozen Potato Product Export List
Table 2020-2030 Australia Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Australia Frozen Potato Product Import & Export List
Table 2020-2030 Europe Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Europe Frozen Potato Product Demand List By Application
Table 2020-2025 Europe Frozen Potato Product Key Players Sales List
Table 2020-2025 Europe Frozen Potato Product Key Players Market Share List
Table 2020-2030 Europe Frozen Potato Product Demand List By Type
Table 2020-2025 Europe Frozen Potato Product Price List By Type
Table 2020-2030 Germany Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Germany Frozen Potato Product Import & Export List
Table 2020-2030 France Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 France Frozen Potato Product Import & Export List
Table 2020-2030 United Kingdom Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 United Kingdom Frozen Potato Product Import & Export List
Table 2020-2030 Italy Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Italy Frozen Potato Product Import & Export List
Table 2020-2030 Spain Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Spain Frozen Potato Product Import & Export List
Table 2020-2030 Belgium Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Belgium Frozen Potato Product Import & Export List
Table 2020-2030 Netherlands Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Netherlands Frozen Potato Product Import & Export List
Table 2020-2030 Austria Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Austria Frozen Potato Product Import & Export List
Table 2020-2030 Poland Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Poland Frozen Potato Product Import & Export List
Table 2020-2030 Russia Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Russia Frozen Potato Product Import & Export List
Table 2020-2030 Mea Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Mea Frozen Potato Product Demand List By Application
Table 2020-2025 Mea Frozen Potato Product Key Players Sales List
Table 2020-2025 Mea Frozen Potato Product Key Players Market Share List
Table 2020-2030 Mea Frozen Potato Product Demand List By Type
Table 2020-2025 Mea Frozen Potato Product Price List By Type
Table 2020-2030 Egypt Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Egypt Frozen Potato Product Import & Export List
Table 2020-2030 Israel Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Israel Frozen Potato Product Import & Export List
Table 2020-2030 South Africa Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 South Africa Frozen Potato Product Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Frozen Potato Product Import & Export List
Table 2020-2030 Turkey Frozen Potato Product Market Size And Market Volume List
Table 2020-2030 Turkey Frozen Potato Product Import & Export List
Table 2020-2025 Global Frozen Potato Product Market Size List By Region
Table 2020-2025 Global Frozen Potato Product Market Size Share List By Region
Table 2020-2025 Global Frozen Potato Product Market Volume List By Region
Table 2020-2025 Global Frozen Potato Product Market Volume Share List By Region
Table 2020-2025 Global Frozen Potato Product Demand List By Application
Table 2020-2025 Global Frozen Potato Product Demand Market Share List By Application
Table 2020-2025 Global Frozen Potato Product Key Vendors Sales List
Table 2020-2025 Global Frozen Potato Product Key Vendors Sales Share List
Table 2020-2025 Global Frozen Potato Product Key Vendors Revenue List
Table 2020-2025 Global Frozen Potato Product Key Vendors Revenue Share List
Table 2020-2025 Global Frozen Potato Product Demand List By Type
Table 2020-2025 Global Frozen Potato Product Demand Market Share List By Type
Table 2020-2025 Regional Frozen Potato Product Price List
Table 2025-2030 Global Frozen Potato Product Market Size List By Region
Table 2025-2030 Global Frozen Potato Product Market Size Share List By Region
Table 2025-2030 Global Frozen Potato Product Market Volume List By Region
Table 2025-2030 Global Frozen Potato Product Market Volume Share List By Region
Table 2025-2030 Global Frozen Potato Product Demand List By Application
Table 2025-2030 Global Frozen Potato Product Demand Market Share List By Application
Table 2025-2030 Global Frozen Potato Product Key Vendors Sales List
Table 2025-2030 Global Frozen Potato Product Key Vendors Sales Share List
Table 2025-2030 Global Frozen Potato Product Key Vendors Revenue List
Table 2025-2030 Global Frozen Potato Product Key Vendors Revenue Share List
Table 2025-2030 Global Frozen Potato Product Demand List By Type
Table 2025-2030 Global Frozen Potato Product Demand Market Share List By Type
Table 2025-2030 Frozen Potato Product Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Frozen Potato Product Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Frozen Potato Product Market Size And Cagr
Figure 2020-2030 North America Frozen Potato Product Market Volume And Cagr
Figure 2020-2030 South America Frozen Potato Product Market Size And Cagr
Figure 2020-2030 South America Frozen Potato Product Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Frozen Potato Product Market Size And Cagr
Figure 2020-2030 Asia & Pacific Frozen Potato Product Market Volume And Cagr
Figure 2020-2030 Europe Frozen Potato Product Market Size And Cagr
Figure 2020-2030 Europe Frozen Potato Product Market Volume And Cagr
Figure 2020-2030 Mea Frozen Potato Product Market Size And Cagr
Figure 2020-2030 Mea Frozen Potato Product Market Volume And Cagr
Figure 2020-2025 Global Frozen Potato Product Market Volume And Growth Rate
Figure 2020-2025 Global Frozen Potato Product Market Size And Growth Rate
Figure 2025-2030 Global Frozen Potato Product Market Volume And Growth Rate
Figure 2025-2030 Global Frozen Potato Product Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |