Automotive Suspension System Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction to the Automotive Suspension System Industry
Automotive suspension systems, critical for vehicle stability and ride comfort, include components like springs, dampers, and air suspensions, with air systems gaining traction due to their complexity and superior performance. The market is driven by passenger cars (90–95%), with global vehicle production rising from 77.4 million in 2020 to 93.5 million in 2023, per OICA, including 68 million passenger cars. ZF’s EUR 39.6 million investment in Mexico and Shanghai Baolong’s 1.94 million air suspension units in 2024 highlight industry growth. The market is moderately fragmented, with Continental and ZF leading due to advanced air suspension technologies. Innovations focus on lightweight materials and adaptive systems. Challenges include high costs, regulatory pressures, and competition from passive suspensions, yet rising vehicle production and premium car demand drive growth.
Market Size and Growth Forecast
The global Automotive Suspension System market is projected to reach USD 30–35 billion by 2025, with an estimated compound annual growth rate (CAGR) of 1% to 3% through 2030. Growth is driven by vehicle production and air suspension adoption, offset by market maturity.
Regional Analysis
North America holds 15–20%, with a growth rate of 1%–2%. The U.S. leads in passenger cars, with Mexico focusing on manufacturing. Trends include premium vehicle demand.
Asia Pacific accounts for 40–50%, with a growth rate of 2%–4%. China’s KH Automotive and Japan’s Mando drive air suspensions. India’s production grows. Trends focus on affordable cars.
Europe holds 30–35%, with a growth rate of 1%–3%. Germany’s ZF dominates premium cars. Trends include lightweight systems.
Middle East and Africa hold 0–1%, with a growth rate of 0.5%–1.5%. The UAE’s luxury cars grow, but adoption lags. Trends include import reliance.
South America accounts for 2–3%, with a growth rate of 0.5%–1.5%. Brazil’s passenger cars support demand. Trends focus on cost efficiency.
Application Analysis
Passenger Car: Holds 90–95%, with a growth rate of 1%–3%. ZF’s air suspensions dominate. Trends include adaptive systems.
Light Commercial Vehicle: Accounts for 5–10%, with a growth rate of 1%–2%. Hendrickson’s systems grow. Trends focus on durability.
Heavy Commercial Vehicle: Holds 5–10%, with a growth rate of 1%–2%. Tenneco’s systems support trucks. Trends include heavy-duty designs.
Purpose Built Vehicle: Accounts for 0–5%, with a growth rate of 0.5%–1.5%. Mando’s niche systems grow. Trends focus on custom solutions.
Type Analysis
Non-independent Automotive Suspension System: Holds 60–65%, with a growth rate of 1%–2%. Continental’s systems dominate affordable cars. Trends include cost-effective designs.
Independent Automotive Suspension System: Accounts for 35–40%, with a growth rate of 2%–3%. ZF’s systems lead premium vehicles. Trends focus on air suspensions and EV compatibility.
Key Market Players
Continental: A German firm, Continental develops air suspensions.
Vibracoustic: A German company, Vibracoustic focuses on dampers.
ZF Friedrichshafen: A German firm, ZF supplies adaptive systems.
BILSTEIN: A German company, BILSTEIN develops performance suspensions.
Tenneco: A U.S. firm, Tenneco focuses on heavy-duty systems.
Hendrickson: A U.S. company, Hendrickson supplies truck suspensions.
Mando: A South Korean firm, Mando develops passenger car systems.
Zhongding Group: A Chinese company, Zhongding focuses on air suspensions.
Ningbo Tuopu Group: A Chinese firm, Ningbo supplies adaptive systems.
KH Automotive Technologies: A Chinese company, KH develops air suspensions.
Tianrun Industrial Technology: A Chinese firm, Tianrun focuses on dampers.
Shanghai Baolong: A Chinese company, Shanghai supplies air suspensions.
Porter’s Five Forces Analysis
● Threat of New Entrants: Low. High technical barriers deter entry, with ZF dominating.
● Threat of Substitutes: Low. Passive suspensions compete, but Continental’s air systems retain premium appeal.
● Bargaining Power of Buyers: High. Automakers switch suppliers, pressuring Tenneco for pricing.
● Bargaining Power of Suppliers: Moderate. Component suppliers influence costs, but ZF’s scale reduces dependency.
● Competitive Rivalry: High. Continental and ZF compete on technology and pricing.
Market Opportunities and Challenges
Opportunities
● Vehicle Production Growth: Rising output boosts ZF’s sales.
● Air Suspension Adoption: Premium cars drive Continental’s growth.
● Lightweight Materials: Innovations favor Tenneco’s expansion.
● Emerging Markets: China’s cars support KH Automotive’s share.
● Adaptive Systems: Smart suspensions boost Mando’s adoption.
● Luxury Vehicle Demand: High-end cars enhance BILSTEIN’s revenue.
● Electric Vehicles: EV suspensions favor Shanghai Baolong’s growth.
Challenges
● High Costs: Air suspension expenses pressure ZF’s margins.
● Regulatory Pressures: Emissions laws increase Continental’s costs.
● Passive Suspension Competition: Basic systems threaten Tenneco’s share.
● Supply Chain Issues: Component delays disrupt KH Automotive’s delivery.
● Market Saturation: Mature markets slow Mando’s expansion.
● Technological Barriers: Complex systems challenge BILSTEIN’s innovation.
● Price Sensitivity: Affordable cars affect Shanghai Baolong’s profitability.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Automotive Suspension System Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Automotive Suspension System by Region
8.2 Import of Automotive Suspension System by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Automotive Suspension System Market in North America (2020-2030)
9.1 Automotive Suspension System Market Size
9.2 Automotive Suspension System Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Automotive Suspension System Market in South America (2020-2030)
10.1 Automotive Suspension System Market Size
10.2 Automotive Suspension System Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Automotive Suspension System Market in Asia & Pacific (2020-2030)
11.1 Automotive Suspension System Market Size
11.2 Automotive Suspension System Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Automotive Suspension System Market in Europe (2020-2030)
12.1 Automotive Suspension System Market Size
12.2 Automotive Suspension System Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Automotive Suspension System Market in MEA (2020-2030)
13.1 Automotive Suspension System Market Size
13.2 Automotive Suspension System Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Automotive Suspension System Market (2020-2030)
14.1 Automotive Suspension System Market Size
14.2 Automotive Suspension System Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Automotive Suspension System Market Forecast (2021-2026)
15.1 Automotive Suspension System Market Size Forecast
15.2 Automotive Suspension System Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Continental
15.1.1 Company Profile
15.1.2 Main Business and Automotive Suspension System Information
15.1.3 SWOT Analysis of Continental
15.1.4 Continental Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Vibracoustic
15.2.1 Company Profile
15.2.2 Main Business and Automotive Suspension System Information
15.2.3 SWOT Analysis of Vibracoustic
15.2.4 Vibracoustic Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 ZF Friedrichshafen
15.3.1 Company Profile
15.3.2 Main Business and Automotive Suspension System Information
15.3.3 SWOT Analysis of ZF Friedrichshafen
15.3.4 ZF Friedrichshafen Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 BILSTEIN
15.4.1 Company Profile
15.4.2 Main Business and Automotive Suspension System Information
15.4.3 SWOT Analysis of BILSTEIN
15.4.4 BILSTEIN Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Tenneco
15.5.1 Company Profile
15.5.2 Main Business and Automotive Suspension System Information
15.5.3 SWOT Analysis of Tenneco
15.5.4 Tenneco Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Hendrickson
15.6.1 Company Profile
15.6.2 Main Business and Automotive Suspension System Information
15.6.3 SWOT Analysis of Hendrickson
15.6.4 Hendrickson Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Mando
15.7.1 Company Profile
15.7.2 Main Business and Automotive Suspension System Information
15.7.3 SWOT Analysis of Mando
15.7.4 Mando Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Zhongding Group
15.8.1 Company Profile
15.8.2 Main Business and Automotive Suspension System Information
15.8.3 SWOT Analysis of Zhongding Group
15.8.4 Zhongding Group Automotive Suspension System Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Automotive Suspension System Report
Table Data Sources Of Automotive Suspension System Report
Table Major Assumptions Of Automotive Suspension System Report
Table Automotive Suspension System Classification
Table Automotive Suspension System Applications List
Table Drivers Of Automotive Suspension System Market
Table Restraints Of Automotive Suspension System Market
Table Opportunities Of Automotive Suspension System Market
Table Threats Of Automotive Suspension System Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Automotive Suspension System
Table Cost Structure Analysis Of Automotive Suspension System
Table Key End Users List
Table Latest News Of Automotive Suspension System Market
Table Merger And Acquisition List
Table Planned/Future Project Of Automotive Suspension System Market
Table Policy Of Automotive Suspension System Market
Table 2020-2030 Regional Export Of Automotive Suspension System
Table 2020-2030 Regional Import Of Automotive Suspension System
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 North America Automotive Suspension System Demand List By Application
Table 2020-2025 North America Automotive Suspension System Key Players Sales List
Table 2020-2025 North America Automotive Suspension System Key Players Market Share List
Table 2020-2030 North America Automotive Suspension System Demand List By Type
Table 2020-2025 North America Automotive Suspension System Price List By Type
Table 2020-2030 United States Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 United States Automotive Suspension System Import & Export List
Table 2020-2030 Canada Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Canada Automotive Suspension System Import & Export List
Table 2020-2030 Mexico Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Mexico Automotive Suspension System Import & Export List
Table 2020-2030 South America Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 South America Automotive Suspension System Demand List By Application
Table 2020-2025 South America Automotive Suspension System Key Players Sales List
Table 2020-2025 South America Automotive Suspension System Key Players Market Share List
Table 2020-2030 South America Automotive Suspension System Demand List By Type
Table 2020-2025 South America Automotive Suspension System Price List By Type
Table 2020-2030 Brazil Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Brazil Automotive Suspension System Import & Export List
Table 2020-2030 Argentina Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Argentina Automotive Suspension System Import & Export List
Table 2020-2030 Chile Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Chile Automotive Suspension System Import & Export List
Table 2020-2030 Peru Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Peru Automotive Suspension System Import & Export List
Table 2020-2030 Asia & Pacific Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Automotive Suspension System Demand List By Application
Table 2020-2025 Asia & Pacific Automotive Suspension System Key Players Sales List
Table 2020-2025 Asia & Pacific Automotive Suspension System Key Players Market Share List
Table 2020-2030 Asia & Pacific Automotive Suspension System Demand List By Type
Table 2020-2025 Asia & Pacific Automotive Suspension System Price List By Type
Table 2020-2030 China Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 China Automotive Suspension System Import & Export List
Table 2020-2030 India Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 India Automotive Suspension System Import & Export List
Table 2020-2030 Japan Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Japan Automotive Suspension System Import & Export List
Table 2020-2030 South Korea Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 South Korea Automotive Suspension System Import & Export List
Table 2020-2030 Southeast Asia Automotive Suspension System Market Size List
Table 2020-2030 Southeast Asia Automotive Suspension System Market Volume List
Table 2020-2030 Southeast Asia Automotive Suspension System Import List
Table 2020-2030 Southeast Asia Automotive Suspension System Export List
Table 2020-2030 Australia Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Australia Automotive Suspension System Import & Export List
Table 2020-2030 Europe Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Europe Automotive Suspension System Demand List By Application
Table 2020-2025 Europe Automotive Suspension System Key Players Sales List
Table 2020-2025 Europe Automotive Suspension System Key Players Market Share List
Table 2020-2030 Europe Automotive Suspension System Demand List By Type
Table 2020-2025 Europe Automotive Suspension System Price List By Type
Table 2020-2030 Germany Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Germany Automotive Suspension System Import & Export List
Table 2020-2030 France Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 France Automotive Suspension System Import & Export List
Table 2020-2030 United Kingdom Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 United Kingdom Automotive Suspension System Import & Export List
Table 2020-2030 Italy Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Italy Automotive Suspension System Import & Export List
Table 2020-2030 Spain Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Spain Automotive Suspension System Import & Export List
Table 2020-2030 Belgium Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Belgium Automotive Suspension System Import & Export List
Table 2020-2030 Netherlands Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Netherlands Automotive Suspension System Import & Export List
Table 2020-2030 Austria Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Austria Automotive Suspension System Import & Export List
Table 2020-2030 Poland Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Poland Automotive Suspension System Import & Export List
Table 2020-2030 Russia Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Russia Automotive Suspension System Import & Export List
Table 2020-2030 Mea Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Mea Automotive Suspension System Demand List By Application
Table 2020-2025 Mea Automotive Suspension System Key Players Sales List
Table 2020-2025 Mea Automotive Suspension System Key Players Market Share List
Table 2020-2030 Mea Automotive Suspension System Demand List By Type
Table 2020-2025 Mea Automotive Suspension System Price List By Type
Table 2020-2030 Egypt Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Egypt Automotive Suspension System Import & Export List
Table 2020-2030 Israel Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Israel Automotive Suspension System Import & Export List
Table 2020-2030 South Africa Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 South Africa Automotive Suspension System Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Automotive Suspension System Import & Export List
Table 2020-2030 Turkey Automotive Suspension System Market Size And Market Volume List
Table 2020-2030 Turkey Automotive Suspension System Import & Export List
Table 2020-2025 Global Automotive Suspension System Market Size List By Region
Table 2020-2025 Global Automotive Suspension System Market Size Share List By Region
Table 2020-2025 Global Automotive Suspension System Market Volume List By Region
Table 2020-2025 Global Automotive Suspension System Market Volume Share List By Region
Table 2020-2025 Global Automotive Suspension System Demand List By Application
Table 2020-2025 Global Automotive Suspension System Demand Market Share List By Application
Table 2020-2025 Global Automotive Suspension System Capacity List
Table 2020-2025 Global Automotive Suspension System Key Vendors Capacity Share List
Table 2020-2025 Global Automotive Suspension System Key Vendors Production List
Table 2020-2025 Global Automotive Suspension System Key Vendors Production Share List
Table 2020-2025 Global Automotive Suspension System Key Vendors Production Value List
Table 2020-2025 Global Automotive Suspension System Key Vendors Production Value Share List
Table 2020-2025 Global Automotive Suspension System Demand List By Type
Table 2020-2025 Global Automotive Suspension System Demand Market Share List By Type
Table 2020-2025 Regional Automotive Suspension System Price List
Table 2025-2030 Global Automotive Suspension System Market Size List By Region
Table 2025-2030 Global Automotive Suspension System Market Size Share List By Region
Table 2025-2030 Global Automotive Suspension System Market Volume List By Region
Table 2025-2030 Global Automotive Suspension System Market Volume Share List By Region
Table 2025-2030 Global Automotive Suspension System Demand List By Application
Table 2025-2030 Global Automotive Suspension System Demand Market Share List By Application
Table 2025-2030 Global Automotive Suspension System Capacity List
Table 2025-2030 Global Automotive Suspension System Key Vendors Capacity Share List
Table 2025-2030 Global Automotive Suspension System Key Vendors Production List
Table 2025-2030 Global Automotive Suspension System Key Vendors Production Share List
Table 2025-2030 Global Automotive Suspension System Key Vendors Production Value List
Table 2025-2030 Global Automotive Suspension System Key Vendors Production Value Share List
Table 2025-2030 Global Automotive Suspension System Demand List By Type
Table 2025-2030 Global Automotive Suspension System Demand Market Share List By Type
Table 2025-2030 Automotive Suspension System Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Automotive Suspension System Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Automotive Suspension System Market Size And Cagr
Figure 2020-2030 North America Automotive Suspension System Market Volume And Cagr
Figure 2020-2030 South America Automotive Suspension System Market Size And Cagr
Figure 2020-2030 South America Automotive Suspension System Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Automotive Suspension System Market Size And Cagr
Figure 2020-2030 Asia & Pacific Automotive Suspension System Market Volume And Cagr
Figure 2020-2030 Europe Automotive Suspension System Market Size And Cagr
Figure 2020-2030 Europe Automotive Suspension System Market Volume And Cagr
Figure 2020-2030 Mea Automotive Suspension System Market Size And Cagr
Figure 2020-2030 Mea Automotive Suspension System Market Volume And Cagr
Figure 2020-2025 Global Automotive Suspension System Capacity Production And Growth Rate
Figure 2020-2025 Global Automotive Suspension System Production Value And Growth Rate
Figure 2025-2030 Global Automotive Suspension System Capacity Production And Growth Rate
Figure 2025-2030 Global Automotive Suspension System Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |