Cold Welding Machine Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-18 Pages: 94
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Cold Welding Machine Market Summary
Introduction to the Cold Welding Machine Industry
Cold welding machines join metals without significant heat input, using pressure to create strong bonds, ideal for thin sheets and heat-sensitive materials. Unlike traditional welding methods like TIG, cold welding minimizes melt depth, making it unsuitable for thick plates but perfect for precision applications in automotive, aerospace, and equipment manufacturing. The industry is fragmented, with players like PWM and STRECKER focusing on niche applications. Global manufacturing output reached USD 16,182.04 billion in 2023, with China dominating as the world’s manufacturing superpower. The market benefits from automation trends and lightweight material adoption, with innovations in portable and smart welders driving growth. Challenges include limited applicability for thick materials, high equipment costs, and competition from conventional welding technologies. Trends emphasize energy-efficient designs, IoT integration for real-time monitoring, and customization for specific industries, reflecting the industry’s shift toward precision and sustainability.

Market Size and Growth Forecast
The global Cold Welding Machine market is projected to reach USD 500–700 million by 2025, with an estimated compound annual growth rate (CAGR) of 6% to 8% through 2030. Growth is driven by manufacturing automation and aerospace demand, offset by high costs and niche applications.

Regional Analysis
North America expects a growth rate of 5%–7%. The U.S. leads in aerospace, with Canada focusing on equipment manufacturing.
Asia Pacific anticipates a growth rate of 7%–9%. China’s Shanghai Shengzao and Japan’s Moojin Service drive automotive demand. India’s manufacturing contributes.
Europe projects a growth rate of 5%–7%. Germany’s STRECKER focuses on aerospace, with sustainability shaping demand.
Middle East and Africa expect a growth rate of 3%–5%. The UAE’s manufacturing grows, but adoption lags.
South America anticipates a growth rate of 3%–5%. Brazil’s automotive sector supports demand.

Application Analysis
Automotive: Projected at 7%–9%, automotive, led by PWM, dominates with wire harness welding. Trends include EV components.
Aerospace: Expected at 6%–8%, aerospace, with BWE, grows with lightweight alloys. Trends focus on precision.
Equipment Manufacturing: Anticipated at 5%–7%, manufacturing, led by STRECKER, grows with machinery repairs. Trends include automation.
Others: Projected at 4%–6%, niche uses like electronics grow with Shanghai Shengzao’s offerings.

Type Analysis
Desktop Cold Welder: Growth rate of 5%–7%. Suits stationary manufacturing, offering high precision. Trends include automation integration.
Hand-held Cold Welder: Growth rate of 7%–9%. Portable and versatile, favored in automotive repairs. Trends focus on ergonomic designs.
Others: Growth rate of 4%–6%. Includes specialized welders, with trends toward custom solutions for niche applications.

Key Market Players
PWM: A UK firm, PWM develops desktop cold welders for automotive applications.
BWE: A UK company, BWE focuses on aerospace welding solutions.
STRECKER: A German firm, STRECKER supplies hand-held welders for precision repairs.
Huestis Industrial: A U.S. company, Huestis develops welders for equipment manufacturing.
Flashweld Industries: A U.S. firm, Flashweld focuses on automotive welders.
Moojin Service: A South Korean company, Moojin supplies desktop welders.
Tsu Sun Engineering: A Taiwanese firm, Tsu Sun develops hand-held welders.
Shanghai Shengzao: A Chinese company, Shengzao focuses on automotive applications.
Shanghai Hugong: A Chinese firm, Hugong supplies welders for manufacturing.
Shanghai Shenchen: A Chinese company, Shenchen develops precision welders.
Dongguan Sanhe: A Chinese firm, Sanhe focuses on hand-held solutions.
Anhui Huasheng: A Chinese company, Huasheng supplies desktop welders.
Honbon Industrial: A Chinese firm, Honbon develops welders for niche applications.

Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. Moderate capital requirements allow regional players, but PWM’s expertise creates barriers.
●Threat of Substitutes: High. TIG and laser welding compete for thick materials, challenging STRECKER’s adoption.
●Bargaining Power of Buyers: High. Manufacturers switch suppliers, pressuring BWE for cost-effective solutions.
●Bargaining Power of Suppliers: Low. Standardized components reduce supplier influence, benefiting Huestis Industrial.
●Competitive Rivalry: High. PWM and Shanghai Shengzao compete on innovation and pricing, with automation intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Manufacturing Growth: China’s manufacturing dominance boosts PWM’s sales, with automation driving demand.
●Aerospace Expansion: Rising aircraft production favors BWE’s precision welders, supporting lightweight designs.
●Automotive Trends: EV production enhances STRECKER’s adoption, with lightweight alloys gaining traction.
●Smart Welding: IoT-integrated welders favor Huestis Industrial’s growth, improving process control.
●Emerging Markets: India’s manufacturing rise supports Shanghai Shengzao’s market share, with affordable welders in demand.
●Sustainability Trends: Energy-efficient welders enhance Flashweld Industries’ appeal, aligning with green manufacturing.
●Customization: Tailored solutions boost Moojin Service’s revenue, meeting niche industry needs.
Challenges
●Limited Applicability: Inability to weld thick plates pressures PWM’s adoption, favoring TIG alternatives.
●High Equipment Costs: Expensive welders challenge BWE’s penetration in cost-sensitive markets.
●Substitute Technologies: Laser welding threatens STRECKER’s share, requiring innovation.
●Market Fragmentation: Regional players undercut prices, affecting Huestis Industrial’s profitability.
●Supply Chain Issues: Component shortages impact Shanghai Shengzao’s delivery reliability.
●Skilled Labor Needs: Operating expertise requirements challenge Flashweld Industries’ adoption.
●Regulatory Pressures: Safety standards increase Moojin Service’s compliance costs, particularly in Europe.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Cold Welding Machine Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Cold Welding Machine by Region
8.2 Import of Cold Welding Machine by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Cold Welding Machine Market in North America (2020-2030)
9.1 Cold Welding Machine Market Size
9.2 Cold Welding Machine Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Cold Welding Machine Market in South America (2020-2030)
10.1 Cold Welding Machine Market Size
10.2 Cold Welding Machine Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Cold Welding Machine Market in Asia & Pacific (2020-2030)
11.1 Cold Welding Machine Market Size
11.2 Cold Welding Machine Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Cold Welding Machine Market in Europe (2020-2030)
12.1 Cold Welding Machine Market Size
12.2 Cold Welding Machine Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Cold Welding Machine Market in MEA (2020-2030)
13.1 Cold Welding Machine Market Size
13.2 Cold Welding Machine Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Cold Welding Machine Market (2020-2025)
14.1 Cold Welding Machine Market Size
14.2 Cold Welding Machine Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Cold Welding Machine Market Forecast (2025-2030)
15.1 Cold Welding Machine Market Size Forecast
15.2 Cold Welding Machine Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 PWM
15.1.1 Company Profile
15.1.2 Main Business and Cold Welding Machine Information
15.1.3 SWOT Analysis of PWM
15.1.4 PWM Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 BWE
15.2.1 Company Profile
15.2.2 Main Business and Cold Welding Machine Information
15.2.3 SWOT Analysis of BWE
15.2.4 BWE Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 STRECKER
15.3.1 Company Profile
15.3.2 Main Business and Cold Welding Machine Information
15.3.3 SWOT Analysis of STRECKER
15.3.4 STRECKER Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Huestis Industrial
15.4.1 Company Profile
15.4.2 Main Business and Cold Welding Machine Information
15.4.3 SWOT Analysis of Huestis Industrial
15.4.4 Huestis Industrial Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Flashweld Industries
15.5.1 Company Profile
15.5.2 Main Business and Cold Welding Machine Information
15.5.3 SWOT Analysis of Flashweld Industries
15.5.4 Flashweld Industries Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Moojin Service
15.6.1 Company Profile
15.6.2 Main Business and Cold Welding Machine Information
15.6.3 SWOT Analysis of Moojin Service
15.6.4 Moojin Service Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Tsu Sun Engineering
15.7.1 Company Profile
15.7.2 Main Business and Cold Welding Machine Information
15.7.3 SWOT Analysis of Tsu Sun Engineering
15.7.4 Tsu Sun Engineering Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Shanghai Shengzao
15.8.1 Company Profile
15.8.2 Main Business and Cold Welding Machine Information
15.8.3 SWOT Analysis of Shanghai Shengzao
15.8.4 Shanghai Shengzao Cold Welding Machine Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Cold Welding Machine Report
Table Data Sources Of Cold Welding Machine Report
Table Major Assumptions Of Cold Welding Machine Report
Table Cold Welding Machine Classification
Table Cold Welding Machine Applications List
Table Drivers Of Cold Welding Machine Market
Table Restraints Of Cold Welding Machine Market
Table Opportunities Of Cold Welding Machine Market
Table Threats Of Cold Welding Machine Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Cold Welding Machine
Table Cost Structure Analysis Of Cold Welding Machine
Table Key End Users List
Table Latest News Of Cold Welding Machine Market
Table Merger And Acquisition List
Table Planned/Future Project Of Cold Welding Machine Market
Table Policy Of Cold Welding Machine Market
Table 2020-2030 Regional Export Of Cold Welding Machine
Table 2020-2030 Regional Import Of Cold Welding Machine
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 North America Cold Welding Machine Demand List By Application
Table 2020-2025 North America Cold Welding Machine Key Players Sales List
Table 2020-2025 North America Cold Welding Machine Key Players Market Share List
Table 2020-2030 North America Cold Welding Machine Demand List By Type
Table 2020-2025 North America Cold Welding Machine Price List By Type
Table 2020-2030 United States Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 United States Cold Welding Machine Import & Export List
Table 2020-2030 Canada Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Canada Cold Welding Machine Import & Export List
Table 2020-2030 Mexico Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Mexico Cold Welding Machine Import & Export List
Table 2020-2030 South America Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 South America Cold Welding Machine Demand List By Application
Table 2020-2025 South America Cold Welding Machine Key Players Sales List
Table 2020-2025 South America Cold Welding Machine Key Players Market Share List
Table 2020-2030 South America Cold Welding Machine Demand List By Type
Table 2020-2025 South America Cold Welding Machine Price List By Type
Table 2020-2030 Brazil Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Brazil Cold Welding Machine Import & Export List
Table 2020-2030 Argentina Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Argentina Cold Welding Machine Import & Export List
Table 2020-2030 Chile Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Chile Cold Welding Machine Import & Export List
Table 2020-2030 Peru Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Peru Cold Welding Machine Import & Export List
Table 2020-2030 Asia & Pacific Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Cold Welding Machine Demand List By Application
Table 2020-2025 Asia & Pacific Cold Welding Machine Key Players Sales List
Table 2020-2025 Asia & Pacific Cold Welding Machine Key Players Market Share List
Table 2020-2030 Asia & Pacific Cold Welding Machine Demand List By Type
Table 2020-2025 Asia & Pacific Cold Welding Machine Price List By Type
Table 2020-2030 China Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 China Cold Welding Machine Import & Export List
Table 2020-2030 India Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 India Cold Welding Machine Import & Export List
Table 2020-2030 Japan Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Japan Cold Welding Machine Import & Export List
Table 2020-2030 South Korea Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 South Korea Cold Welding Machine Import & Export List
Table 2020-2030 Southeast Asia Cold Welding Machine Market Size List
Table 2020-2030 Southeast Asia Cold Welding Machine Market Volume List
Table 2020-2030 Southeast Asia Cold Welding Machine Import List
Table 2020-2030 Southeast Asia Cold Welding Machine Export List
Table 2020-2030 Australia Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Australia Cold Welding Machine Import & Export List
Table 2020-2030 Europe Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Europe Cold Welding Machine Demand List By Application
Table 2020-2025 Europe Cold Welding Machine Key Players Sales List
Table 2020-2025 Europe Cold Welding Machine Key Players Market Share List
Table 2020-2030 Europe Cold Welding Machine Demand List By Type
Table 2020-2025 Europe Cold Welding Machine Price List By Type
Table 2020-2030 Germany Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Germany Cold Welding Machine Import & Export List
Table 2020-2030 France Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 France Cold Welding Machine Import & Export List
Table 2020-2030 United Kingdom Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 United Kingdom Cold Welding Machine Import & Export List
Table 2020-2030 Italy Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Italy Cold Welding Machine Import & Export List
Table 2020-2030 Spain Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Spain Cold Welding Machine Import & Export List
Table 2020-2030 Belgium Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Belgium Cold Welding Machine Import & Export List
Table 2020-2030 Netherlands Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Netherlands Cold Welding Machine Import & Export List
Table 2020-2030 Austria Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Austria Cold Welding Machine Import & Export List
Table 2020-2030 Poland Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Poland Cold Welding Machine Import & Export List
Table 2020-2030 Russia Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Russia Cold Welding Machine Import & Export List
Table 2020-2030 Mea Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Mea Cold Welding Machine Demand List By Application
Table 2020-2025 Mea Cold Welding Machine Key Players Sales List
Table 2020-2025 Mea Cold Welding Machine Key Players Market Share List
Table 2020-2030 Mea Cold Welding Machine Demand List By Type
Table 2020-2025 Mea Cold Welding Machine Price List By Type
Table 2020-2030 Egypt Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Egypt Cold Welding Machine Import & Export List
Table 2020-2030 Israel Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Israel Cold Welding Machine Import & Export List
Table 2020-2030 South Africa Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 South Africa Cold Welding Machine Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Cold Welding Machine Import & Export List
Table 2020-2030 Turkey Cold Welding Machine Market Size And Market Volume List
Table 2020-2030 Turkey Cold Welding Machine Import & Export List
Table 2020-2025 Global Cold Welding Machine Market Size List By Region
Table 2020-2025 Global Cold Welding Machine Market Size Share List By Region
Table 2020-2025 Global Cold Welding Machine Market Volume List By Region
Table 2020-2025 Global Cold Welding Machine Market Volume Share List By Region
Table 2020-2025 Global Cold Welding Machine Demand List By Application
Table 2020-2025 Global Cold Welding Machine Demand Market Share List By Application
Table 2020-2025 Global Cold Welding Machine Key Vendors Sales List
Table 2020-2025 Global Cold Welding Machine Key Vendors Sales Share List
Table 2020-2025 Global Cold Welding Machine Key Vendors Revenue List
Table 2020-2025 Global Cold Welding Machine Key Vendors Revenue Share List
Table 2020-2025 Global Cold Welding Machine Demand List By Type
Table 2020-2025 Global Cold Welding Machine Demand Market Share List By Type
Table 2020-2025 Regional Cold Welding Machine Price List
Table 2025-2030 Global Cold Welding Machine Market Size List By Region
Table 2025-2030 Global Cold Welding Machine Market Size Share List By Region
Table 2025-2030 Global Cold Welding Machine Market Volume List By Region
Table 2025-2030 Global Cold Welding Machine Market Volume Share List By Region
Table 2025-2030 Global Cold Welding Machine Demand List By Application
Table 2025-2030 Global Cold Welding Machine Demand Market Share List By Application
Table 2025-2030 Global Cold Welding Machine Key Vendors Sales List
Table 2025-2030 Global Cold Welding Machine Key Vendors Sales Share List
Table 2025-2030 Global Cold Welding Machine Key Vendors Revenue List
Table 2025-2030 Global Cold Welding Machine Key Vendors Revenue Share List
Table 2025-2030 Global Cold Welding Machine Demand List By Type
Table 2025-2030 Global Cold Welding Machine Demand Market Share List By Type
Table 2025-2030 Cold Welding Machine Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Cold Welding Machine Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Cold Welding Machine Market Size And Cagr
Figure 2020-2030 North America Cold Welding Machine Market Volume And Cagr
Figure 2020-2030 South America Cold Welding Machine Market Size And Cagr
Figure 2020-2030 South America Cold Welding Machine Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Cold Welding Machine Market Size And Cagr
Figure 2020-2030 Asia & Pacific Cold Welding Machine Market Volume And Cagr
Figure 2020-2030 Europe Cold Welding Machine Market Size And Cagr
Figure 2020-2030 Europe Cold Welding Machine Market Volume And Cagr
Figure 2020-2030 Mea Cold Welding Machine Market Size And Cagr
Figure 2020-2030 Mea Cold Welding Machine Market Volume And Cagr
Figure 2020-2025 Global Cold Welding Machine Market Volume And Growth Rate
Figure 2020-2025 Global Cold Welding Machine Market Size And Growth Rate
Figure 2025-2030 Global Cold Welding Machine Market Volume And Growth Rate
Figure 2025-2030 Global Cold Welding Machine Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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