High Purity Gallium Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-18 Pages: 86
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High Purity Gallium Market Summary
Introduction to the High Purity Gallium Industry
High Purity Gallium, a soft metal with a low melting point, is essential for semiconductors, LED substrates, and photovoltaic cells, with demand concentrated on 6N and 7N grades. 6N gallium is used in LED substrates and liquid metal alloys, 7N in ICs and solar cells, and 8N in semiconductor epitaxy. Zhuzhou Keneng New Material produces 60 tons of 8N gallium annually. The industry is concentrated, with Indium Corporation and 5N Plus leading through advanced refining. The market benefits from LED and solar growth, with global LED revenue reaching USD 80 billion in 2023. Trends include sustainable production, recycling, and demand for ultra-high-purity grades. Challenges include raw material scarcity, high costs, and environmental regulations, yet rising electronics and renewable energy demand drive growth.

Market Size and Growth Forecast
The global High Purity Gallium market is projected to reach USD 100–150 million by 2025, with an estimated compound annual growth rate (CAGR) of 7% to 9% through 2030. Growth is driven by semiconductor and LED applications, offset by supply constraints and regulatory pressures.

Regional Analysis
North America shows a growth rate of 6%–8%, with the U.S. leading in semiconductors. Trends include sustainable sourcing R&D.
Asia Pacific exhibits a growth rate of 8%–10%, driven by China, Japan, and South Korea’s LED and solar industries. Trends focus on substrate production.
Europe maintains a growth rate of 6%–8%, with Germany emphasizing solar applications. Trends include recycling innovations.
Middle East and Africa have a growth rate of 3%–5%, with limited adoption due to nascent tech sectors. Trends focus on imports.
South America shows a growth rate of 3%–5%, with Brazil’s solar sector growing. Trends emphasize cost-effective supply chains.

Application Analysis
Semiconductor: Growth rate of 8%–10%. Dominant in GaN and GaAs production, driven by 5G and IoT. Trends focus on 7N–8N grades.
High Temperature Weatherglass: Growth rate of 4%–6%. Used in precision instruments, with trends toward niche applications.
Low Melting Point Alloy Metal: Growth rate of 5%–7%. Supports liquid metal alloys, with trends focusing on thermal management.
Catalyst: Growth rate of 4%–6%. Used in chemical processes, with trends toward efficiency improvements.
Optics Glass: Growth rate of 5%–7%. Supports high-performance lenses, with trends focusing on AR coatings.
Others: Growth rate of 4%–6%. Includes photovoltaics, with trends toward sustainable sourcing.

Type Analysis
4N: Growth rate of 4%–6%. Used in basic applications, with trends focusing on cost efficiency.
5N: Growth rate of 5%–7%. Supports standard LEDs, with trends toward scalability.
6N: Growth rate of 7%–9%. Dominant in LEDs and alloys, with trends focusing on consistency.

Key Market Players
Indium Corporation: A U.S. firm, Indium Corporation develops 6N gallium for LEDs.
Dowa Electronics: A Japanese company, Dowa focuses on 7N gallium for semiconductors.
Rasa Industries: A Japanese firm, Rasa supplies 8N gallium for epitaxy.
ALB Materials Inc: A U.S. company, ALB develops gallium for solar cells.
5N Plus: A Canadian firm, 5N Plus focuses on high-purity gallium.
Vital: A Chinese company, Vital supplies gallium for LEDs.
Beijing Boyu: A Chinese firm, Boyu develops gallium for ICs.
Tuocai: A Chinese company, Tuocai focuses on 6N gallium.
Zhuzhou Keneng New Material: A Chinese firm, Keneng produces 8N gallium.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low. High refining costs and raw material scarcity deter entry, favoring Indium Corporation.
●Threat of Substitutes: Moderate. Alternative materials like silicon compete in some applications, challenging Dowa Electronics.
●Bargaining Power of Buyers: High. Semiconductor firms negotiate prices, pressuring 5N Plus for cost-effective gallium.
●Bargaining Power of Suppliers: High. Limited gallium supply empowers suppliers, affecting Rasa Industries’ costs.
●Competitive Rivalry: High. Indium Corporation and 5N Plus compete on purity and sustainability, with recycling intensifying rivalry.

Market Opportunities and Challenges
Opportunities
●Semiconductor Growth: 5G and AI chip demand boosts Indium Corporation’s sales, with 7N gallium rising.
●LED Expansion: Global lighting demand favors 5N Plus’s 6N gallium, enhancing market share.
●Solar Growth: Photovoltaic investments support Dowa Electronics’ gallium for cells, driving revenue.
●Recycling Innovations: Sustainable sourcing strengthens Rasa Industries’ appeal, aligning with regulations.
●Emerging Markets: China’s electronics boom supports Zhuzhou Keneng’s growth, with local production rising.
●High-Purity Demand: 8N gallium for epitaxy favors ALB Materials’ revenue, meeting advanced needs.
●Technological Advancements: Purification improvements enhance Vital’s efficiency, supporting scalability.
Challenges
●Raw Material Scarcity: Limited gallium reserves pressure Indium Corporation’s supply, raising costs.
●Price Volatility: Fluctuating gallium prices affect 5N Plus’s profitability, challenging planning.
●Regulatory Pressures: Environmental standards increase Dowa Electronics’ compliance costs, particularly in Europe.
●Substitute Materials: Silicon and indium threaten Rasa Industries’ share in some applications.
●Supply Chain Issues: Logistics disruptions affect Zhuzhou Keneng’s delivery reliability.
●Market Concentration: Asia Pacific’s dominance pressures ALB Materials’ global expansion.
●Technological Barriers: Developing 8N gallium challenges Vital’s innovation capabilities.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 High Purity Gallium Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of High Purity Gallium by Region
8.2 Import of High Purity Gallium by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast High Purity Gallium Market in North America (2020-2030)
9.1 High Purity Gallium Market Size
9.2 High Purity Gallium Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast High Purity Gallium Market in South America (2020-2030)
10.1 High Purity Gallium Market Size
10.2 High Purity Gallium Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast High Purity Gallium Market in Asia & Pacific (2020-2030)
11.1 High Purity Gallium Market Size
11.2 High Purity Gallium Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast High Purity Gallium Market in Europe (2020-2030)
12.1 High Purity Gallium Market Size
12.2 High Purity Gallium Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast High Purity Gallium Market in MEA (2020-2030)
13.1 High Purity Gallium Market Size
13.2 High Purity Gallium Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global High Purity Gallium Market (2020-2030)
14.1 High Purity Gallium Market Size
14.2 High Purity Gallium Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global High Purity Gallium Market Forecast (2021-2026)
15.1 High Purity Gallium Market Size Forecast
15.2 High Purity Gallium Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Indium Corporation
15.1.1 Company Profile
15.1.2 Main Business and High Purity Gallium Information
15.1.3 SWOT Analysis of Indium Corporation
15.1.4 Indium Corporation High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Dowa Electronics
15.2.1 Company Profile
15.2.2 Main Business and High Purity Gallium Information
15.2.3 SWOT Analysis of Dowa Electronics
15.2.4 Dowa Electronics High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Rasa Industries
15.3.1 Company Profile
15.3.2 Main Business and High Purity Gallium Information
15.3.3 SWOT Analysis of Rasa Industries
15.3.4 Rasa Industries High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 ALB Materials Inc
15.4.1 Company Profile
15.4.2 Main Business and High Purity Gallium Information
15.4.3 SWOT Analysis of ALB Materials Inc
15.4.4 ALB Materials Inc High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 5N Plus
15.5.1 Company Profile
15.5.2 Main Business and High Purity Gallium Information
15.5.3 SWOT Analysis of 5N Plus
15.5.4 5N Plus High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Vital
15.6.1 Company Profile
15.6.2 Main Business and High Purity Gallium Information
15.6.3 SWOT Analysis of Vital
15.6.4 Vital High Purity Gallium Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of High Purity Gallium Report
Table Data Sources Of High Purity Gallium Report
Table Major Assumptions Of High Purity Gallium Report
Table High Purity Gallium Classification
Table High Purity Gallium Applications List
Table Drivers Of High Purity Gallium Market
Table Restraints Of High Purity Gallium Market
Table Opportunities Of High Purity Gallium Market
Table Threats Of High Purity Gallium Market
Table Raw Materials Suppliers List
Table Different Production Methods Of High Purity Gallium
Table Cost Structure Analysis Of High Purity Gallium
Table Key End Users List
Table Latest News Of High Purity Gallium Market
Table Merger And Acquisition List
Table Planned/Future Project Of High Purity Gallium Market
Table Policy Of High Purity Gallium Market
Table 2020-2030 Regional Export Of High Purity Gallium
Table 2020-2030 Regional Import Of High Purity Gallium
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America High Purity Gallium Market Size And Market Volume List
Table 2020-2030 North America High Purity Gallium Demand List By Application
Table 2020-2025 North America High Purity Gallium Key Players Sales List
Table 2020-2025 North America High Purity Gallium Key Players Market Share List
Table 2020-2030 North America High Purity Gallium Demand List By Type
Table 2020-2025 North America High Purity Gallium Price List By Type
Table 2020-2030 United States High Purity Gallium Market Size And Market Volume List
Table 2020-2030 United States High Purity Gallium Import & Export List
Table 2020-2030 Canada High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Canada High Purity Gallium Import & Export List
Table 2020-2030 Mexico High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Mexico High Purity Gallium Import & Export List
Table 2020-2030 South America High Purity Gallium Market Size And Market Volume List
Table 2020-2030 South America High Purity Gallium Demand List By Application
Table 2020-2025 South America High Purity Gallium Key Players Sales List
Table 2020-2025 South America High Purity Gallium Key Players Market Share List
Table 2020-2030 South America High Purity Gallium Demand List By Type
Table 2020-2025 South America High Purity Gallium Price List By Type
Table 2020-2030 Brazil High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Brazil High Purity Gallium Import & Export List
Table 2020-2030 Argentina High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Argentina High Purity Gallium Import & Export List
Table 2020-2030 Chile High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Chile High Purity Gallium Import & Export List
Table 2020-2030 Peru High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Peru High Purity Gallium Import & Export List
Table 2020-2030 Asia & Pacific High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Asia & Pacific High Purity Gallium Demand List By Application
Table 2020-2025 Asia & Pacific High Purity Gallium Key Players Sales List
Table 2020-2025 Asia & Pacific High Purity Gallium Key Players Market Share List
Table 2020-2030 Asia & Pacific High Purity Gallium Demand List By Type
Table 2020-2025 Asia & Pacific High Purity Gallium Price List By Type
Table 2020-2030 China High Purity Gallium Market Size And Market Volume List
Table 2020-2030 China High Purity Gallium Import & Export List
Table 2020-2030 India High Purity Gallium Market Size And Market Volume List
Table 2020-2030 India High Purity Gallium Import & Export List
Table 2020-2030 Japan High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Japan High Purity Gallium Import & Export List
Table 2020-2030 South Korea High Purity Gallium Market Size And Market Volume List
Table 2020-2030 South Korea High Purity Gallium Import & Export List
Table 2020-2030 Southeast Asia High Purity Gallium Market Size List
Table 2020-2030 Southeast Asia High Purity Gallium Market Volume List
Table 2020-2030 Southeast Asia High Purity Gallium Import List
Table 2020-2030 Southeast Asia High Purity Gallium Export List
Table 2020-2030 Australia High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Australia High Purity Gallium Import & Export List
Table 2020-2030 Europe High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Europe High Purity Gallium Demand List By Application
Table 2020-2025 Europe High Purity Gallium Key Players Sales List
Table 2020-2025 Europe High Purity Gallium Key Players Market Share List
Table 2020-2030 Europe High Purity Gallium Demand List By Type
Table 2020-2025 Europe High Purity Gallium Price List By Type
Table 2020-2030 Germany High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Germany High Purity Gallium Import & Export List
Table 2020-2030 France High Purity Gallium Market Size And Market Volume List
Table 2020-2030 France High Purity Gallium Import & Export List
Table 2020-2030 United Kingdom High Purity Gallium Market Size And Market Volume List
Table 2020-2030 United Kingdom High Purity Gallium Import & Export List
Table 2020-2030 Italy High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Italy High Purity Gallium Import & Export List
Table 2020-2030 Spain High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Spain High Purity Gallium Import & Export List
Table 2020-2030 Belgium High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Belgium High Purity Gallium Import & Export List
Table 2020-2030 Netherlands High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Netherlands High Purity Gallium Import & Export List
Table 2020-2030 Austria High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Austria High Purity Gallium Import & Export List
Table 2020-2030 Poland High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Poland High Purity Gallium Import & Export List
Table 2020-2030 Russia High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Russia High Purity Gallium Import & Export List
Table 2020-2030 Mea High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Mea High Purity Gallium Demand List By Application
Table 2020-2025 Mea High Purity Gallium Key Players Sales List
Table 2020-2025 Mea High Purity Gallium Key Players Market Share List
Table 2020-2030 Mea High Purity Gallium Demand List By Type
Table 2020-2025 Mea High Purity Gallium Price List By Type
Table 2020-2030 Egypt High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Egypt High Purity Gallium Import & Export List
Table 2020-2030 Israel High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Israel High Purity Gallium Import & Export List
Table 2020-2030 South Africa High Purity Gallium Market Size And Market Volume List
Table 2020-2030 South Africa High Purity Gallium Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries High Purity Gallium Import & Export List
Table 2020-2030 Turkey High Purity Gallium Market Size And Market Volume List
Table 2020-2030 Turkey High Purity Gallium Import & Export List
Table 2020-2025 Global High Purity Gallium Market Size List By Region
Table 2020-2025 Global High Purity Gallium Market Size Share List By Region
Table 2020-2025 Global High Purity Gallium Market Volume List By Region
Table 2020-2025 Global High Purity Gallium Market Volume Share List By Region
Table 2020-2025 Global High Purity Gallium Demand List By Application
Table 2020-2025 Global High Purity Gallium Demand Market Share List By Application
Table 2020-2025 Global High Purity Gallium Capacity List
Table 2020-2025 Global High Purity Gallium Key Vendors Capacity Share List
Table 2020-2025 Global High Purity Gallium Key Vendors Production List
Table 2020-2025 Global High Purity Gallium Key Vendors Production Share List
Table 2020-2025 Global High Purity Gallium Key Vendors Production Value List
Table 2020-2025 Global High Purity Gallium Key Vendors Production Value Share List
Table 2020-2025 Global High Purity Gallium Demand List By Type
Table 2020-2025 Global High Purity Gallium Demand Market Share List By Type
Table 2020-2025 Regional High Purity Gallium Price List
Table 2025-2030 Global High Purity Gallium Market Size List By Region
Table 2025-2030 Global High Purity Gallium Market Size Share List By Region
Table 2025-2030 Global High Purity Gallium Market Volume List By Region
Table 2025-2030 Global High Purity Gallium Market Volume Share List By Region
Table 2025-2030 Global High Purity Gallium Demand List By Application
Table 2025-2030 Global High Purity Gallium Demand Market Share List By Application
Table 2025-2030 Global High Purity Gallium Capacity List
Table 2025-2030 Global High Purity Gallium Key Vendors Capacity Share List
Table 2025-2030 Global High Purity Gallium Key Vendors Production List
Table 2025-2030 Global High Purity Gallium Key Vendors Production Share List
Table 2025-2030 Global High Purity Gallium Key Vendors Production Value List
Table 2025-2030 Global High Purity Gallium Key Vendors Production Value Share List
Table 2025-2030 Global High Purity Gallium Demand List By Type
Table 2025-2030 Global High Purity Gallium Demand Market Share List By Type
Table 2025-2030 High Purity Gallium Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure High Purity Gallium Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America High Purity Gallium Market Size And Cagr
Figure 2020-2030 North America High Purity Gallium Market Volume And Cagr
Figure 2020-2030 South America High Purity Gallium Market Size And Cagr
Figure 2020-2030 South America High Purity Gallium Market Volume And Cagr
Figure 2020-2030 Asia & Pacific High Purity Gallium Market Size And Cagr
Figure 2020-2030 Asia & Pacific High Purity Gallium Market Volume And Cagr
Figure 2020-2030 Europe High Purity Gallium Market Size And Cagr
Figure 2020-2030 Europe High Purity Gallium Market Volume And Cagr
Figure 2020-2030 Mea High Purity Gallium Market Size And Cagr
Figure 2020-2030 Mea High Purity Gallium Market Volume And Cagr
Figure 2020-2025 Global High Purity Gallium Capacity Production And Growth Rate
Figure 2020-2025 Global High Purity Gallium Production Value And Growth Rate
Figure 2025-2030 Global High Purity Gallium Capacity Production And Growth Rate
Figure 2025-2030 Global High Purity Gallium Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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