Propylene Glycol Monoethyl Ether Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application

By: HDIN Research Published: 2025-05-18 Pages: 84
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Propylene Glycol Monoethyl Ether Market Summary
Introduction to the Propylene Glycol Monoethyl Ether Industry
Propylene Glycol Monoethyl Ether (PGEE), a P-series glycol ether, is a colorless, low-toxicity solvent valued for its solubility, moderate evaporation rate, and versatility. Used in paints, printing inks, stamp pad inks, and other applications like cleaners and coatings, PGEE is added at 0–10% in pigment dispersions. The market is moderately concentrated, with Dow and LyondellBasell leading due to their integrated production. Innovations focus on low-VOC formulations and bio-based solvents. Challenges include raw material price volatility, regulatory restrictions on glycol ethers, and competition from alternatives like propylene glycol methyl ether. Demand from paints and printing industries, coupled with sustainability trends, drives growth.

Market Size and Growth Forecast
The global Propylene Glycol Monoethyl Ether market is projected to reach USD 300-400 million by 2025, with an estimated compound annual growth rate (CAGR) of 4% to 6% through 2030. Growth is driven by demand for eco-friendly solvents, paint industry expansion, and printing ink applications.

Regional Analysis
North America expects a growth rate of 3%–5%. The U.S. leads in paint and ink applications, with Canada focusing on industrial coatings.
Asia Pacific anticipates a growth rate of 5%–7%. China’s Jiangsu Dynamic Chemical and Japan’s Eastman drive paint and printing demand. India’s construction sector contributes.
Europe projects a growth rate of 3%–5%. Germany and the UK focus on low-VOC coatings, with regulatory pressures shaping demand.
Middle East and Africa expect a growth rate of 2%–4%. The UAE’s construction projects grow, but adoption lags.
South America anticipates a growth rate of 2%–4%. Brazil’s paint industry supports demand.

Application Analysis
Paint: Projected at 4%–6%, paints, led by Dow, dominate with PGEE as a coalescent. Trends include low-VOC water-based paints.
Printing Ink: Expected at 5%–7%, printing inks, with LyondellBasell, grow with packaging demand. Trends focus on high-resolution inks.
Stamp Pad Ink: Anticipated at 3%–5%, stamp pad inks, led by Eastman, grow with niche office uses. Trends include vibrant colors.
Others: Projected at 3%–5%, cleaners and coatings, with Jiangsu Dynamic Chemical, grow with industrial uses. Trends focus on eco-friendly solvents.

Key Market Players
Shell Chemicals: A Dutch firm, Shell develops PGEE for paints.
LyondellBasell: A U.S. company, LyondellBasell focuses on printing inks.
Dow: A U.S. firm, Dow supplies PGEE for coatings.
Eastman: A U.S. company, Eastman develops PGEE for inks.
Yida Chemical: A Chinese firm, Yida focuses on industrial solvents.
Jiangsu Dynamic Chemical: A Chinese company, Jiangsu supplies PGEE for paints.

Porter’s Five Forces Analysis
● Threat of New Entrants: Moderate. Capital barriers deter entry, but firms like Jiangsu Dynamic Chemical enter with local support.
● Threat of Substitutes: High. Propylene glycol methyl ether competes, but Dow’s PGEE retains an edge in low-toxicity applications.
● Bargaining Power of Buyers: High. Paint makers switch suppliers, pressuring LyondellBasell for pricing.
● Bargaining Power of Suppliers: Moderate. Propylene oxide suppliers influence costs, but Dow’s integration reduces dependency.
● Competitive Rivalry: High. Dow and LyondellBasell compete on sustainability and pricing.

Market Opportunities and Challenges
Opportunities
● Low-VOC Trends: Eco-friendly paints boost Dow’s sales.
● Printing Growth: Packaging inks drive LyondellBasell’s growth.
● Construction Boom: Paint demand favors Jiangsu Dynamic Chemical’s expansion.
● Bio-based Solvents: Sustainable PGEE aligns with Eastman’s R&D.
● Emerging Markets: India’s construction supports Yida Chemical’s growth.
● Industrial Cleaners: Solvent demand boosts Shell Chemicals’ adoption.
● Regulatory Support: Green policies enhance Dow’s share.
Challenges
● Raw Material Volatility: Propylene oxide prices pressure Dow’s margins.
● Regulatory Restrictions: Glycol ether laws increase LyondellBasell’s costs.
● Substitute Solvents: Methyl ether threatens Eastman’s share.
● Market Saturation: Mature markets slow Jiangsu Dynamic Chemical’s growth.
● Supply Chain Issues: Logistics disrupt Yida Chemical’s delivery.
● Environmental Concerns: VOC emissions challenge Shell Chemicals’ innovation.
● Economic Volatility: Paint demand affects Dow’s growth.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Propylene Glycol Monoethyl Ether Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Propylene Glycol Monoethyl Ether by Region
8.2 Import of Propylene Glycol Monoethyl Ether by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Propylene Glycol Monoethyl Ether Market in North America (2020-2030)
9.1 Propylene Glycol Monoethyl Ether Market Size
9.2 Propylene Glycol Monoethyl Ether Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Propylene Glycol Monoethyl Ether Market in South America (2020-2030)
10.1 Propylene Glycol Monoethyl Ether Market Size
10.2 Propylene Glycol Monoethyl Ether Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Propylene Glycol Monoethyl Ether Market in Asia & Pacific (2020-2030)
11.1 Propylene Glycol Monoethyl Ether Market Size
11.2 Propylene Glycol Monoethyl Ether Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Propylene Glycol Monoethyl Ether Market in Europe (2020-2030)
12.1 Propylene Glycol Monoethyl Ether Market Size
12.2 Propylene Glycol Monoethyl Ether Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Propylene Glycol Monoethyl Ether Market in MEA (2020-2030)
13.1 Propylene Glycol Monoethyl Ether Market Size
13.2 Propylene Glycol Monoethyl Ether Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Propylene Glycol Monoethyl Ether Market (2020-2030)
14.1 Propylene Glycol Monoethyl Ether Market Size
14.2 Propylene Glycol Monoethyl Ether Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Propylene Glycol Monoethyl Ether Market Forecast (2021-2026)
15.1 Propylene Glycol Monoethyl Ether Market Size Forecast
15.2 Propylene Glycol Monoethyl Ether Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Shell Chemicals
15.1.1 Company Profile
15.1.2 Main Business and Propylene Glycol Monoethyl Ether Information
15.1.3 SWOT Analysis of Shell Chemicals
15.1.4 Shell Chemicals Propylene Glycol Monoethyl Ether Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 LyondellBasell
15.2.1 Company Profile
15.2.2 Main Business and Propylene Glycol Monoethyl Ether Information
15.2.3 SWOT Analysis of LyondellBasell
15.2.4 LyondellBasell Propylene Glycol Monoethyl Ether Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Dow
15.3.1 Company Profile
15.3.2 Main Business and Propylene Glycol Monoethyl Ether Information
15.3.3 SWOT Analysis of Dow
15.3.4 Dow Propylene Glycol Monoethyl Ether Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Eastman
15.4.1 Company Profile
15.4.2 Main Business and Propylene Glycol Monoethyl Ether Information
15.4.3 SWOT Analysis of Eastman
15.4.4 Eastman Propylene Glycol Monoethyl Ether Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Yida Chemical
15.5.1 Company Profile
15.5.2 Main Business and Propylene Glycol Monoethyl Ether Information
15.5.3 SWOT Analysis of Yida Chemical
15.5.4 Yida Chemical Propylene Glycol Monoethyl Ether Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Propylene Glycol Monoethyl Ether Report
Table Data Sources Of Propylene Glycol Monoethyl Ether Report
Table Major Assumptions Of Propylene Glycol Monoethyl Ether Report
Table Propylene Glycol Monoethyl Ether Classification
Table Propylene Glycol Monoethyl Ether Applications List
Table Drivers Of Propylene Glycol Monoethyl Ether Market
Table Restraints Of Propylene Glycol Monoethyl Ether Market
Table Opportunities Of Propylene Glycol Monoethyl Ether Market
Table Threats Of Propylene Glycol Monoethyl Ether Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Propylene Glycol Monoethyl Ether
Table Cost Structure Analysis Of Propylene Glycol Monoethyl Ether
Table Key End Users List
Table Latest News Of Propylene Glycol Monoethyl Ether Market
Table Merger And Acquisition List
Table Planned/Future Project Of Propylene Glycol Monoethyl Ether Market
Table Policy Of Propylene Glycol Monoethyl Ether Market
Table 2020-2030 Regional Export Of Propylene Glycol Monoethyl Ether
Table 2020-2030 Regional Import Of Propylene Glycol Monoethyl Ether
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 North America Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 North America Propylene Glycol Monoethyl Ether Key Players Sales List
Table 2020-2025 North America Propylene Glycol Monoethyl Ether Key Players Market Share List
Table 2020-2030 North America Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 North America Propylene Glycol Monoethyl Ether Price List By Type
Table 2020-2030 United States Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 United States Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Canada Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Canada Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Mexico Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Mexico Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 South America Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 South America Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 South America Propylene Glycol Monoethyl Ether Key Players Sales List
Table 2020-2025 South America Propylene Glycol Monoethyl Ether Key Players Market Share List
Table 2020-2030 South America Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 South America Propylene Glycol Monoethyl Ether Price List By Type
Table 2020-2030 Brazil Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Brazil Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Argentina Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Argentina Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Chile Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Chile Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Peru Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Peru Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Asia & Pacific Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 Asia & Pacific Propylene Glycol Monoethyl Ether Key Players Sales List
Table 2020-2025 Asia & Pacific Propylene Glycol Monoethyl Ether Key Players Market Share List
Table 2020-2030 Asia & Pacific Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 Asia & Pacific Propylene Glycol Monoethyl Ether Price List By Type
Table 2020-2030 China Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 China Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 India Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 India Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Japan Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Japan Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 South Korea Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 South Korea Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Southeast Asia Propylene Glycol Monoethyl Ether Market Size List
Table 2020-2030 Southeast Asia Propylene Glycol Monoethyl Ether Market Volume List
Table 2020-2030 Southeast Asia Propylene Glycol Monoethyl Ether Import List
Table 2020-2030 Southeast Asia Propylene Glycol Monoethyl Ether Export List
Table 2020-2030 Australia Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Australia Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Europe Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Europe Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 Europe Propylene Glycol Monoethyl Ether Key Players Sales List
Table 2020-2025 Europe Propylene Glycol Monoethyl Ether Key Players Market Share List
Table 2020-2030 Europe Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 Europe Propylene Glycol Monoethyl Ether Price List By Type
Table 2020-2030 Germany Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Germany Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 France Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 France Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 United Kingdom Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 United Kingdom Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Italy Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Italy Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Spain Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Spain Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Belgium Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Belgium Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Netherlands Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Netherlands Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Austria Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Austria Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Poland Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Poland Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Russia Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Russia Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Mea Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Mea Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 Mea Propylene Glycol Monoethyl Ether Key Players Sales List
Table 2020-2025 Mea Propylene Glycol Monoethyl Ether Key Players Market Share List
Table 2020-2030 Mea Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 Mea Propylene Glycol Monoethyl Ether Price List By Type
Table 2020-2030 Egypt Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Egypt Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Israel Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Israel Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 South Africa Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 South Africa Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2030 Turkey Propylene Glycol Monoethyl Ether Market Size And Market Volume List
Table 2020-2030 Turkey Propylene Glycol Monoethyl Ether Import & Export List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Market Size List By Region
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Market Size Share List By Region
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Market Volume List By Region
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Market Volume Share List By Region
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Demand List By Application
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Demand Market Share List By Application
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Capacity List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Key Vendors Capacity Share List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Key Vendors Production List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Key Vendors Production Share List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Key Vendors Production Value List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Key Vendors Production Value Share List
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Demand List By Type
Table 2020-2025 Global Propylene Glycol Monoethyl Ether Demand Market Share List By Type
Table 2020-2025 Regional Propylene Glycol Monoethyl Ether Price List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Market Size List By Region
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Market Size Share List By Region
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Market Volume List By Region
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Market Volume Share List By Region
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Demand List By Application
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Demand Market Share List By Application
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Capacity List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Key Vendors Capacity Share List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Key Vendors Production List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Key Vendors Production Share List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Key Vendors Production Value List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Key Vendors Production Value Share List
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Demand List By Type
Table 2025-2030 Global Propylene Glycol Monoethyl Ether Demand Market Share List By Type
Table 2025-2030 Propylene Glycol Monoethyl Ether Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Propylene Glycol Monoethyl Ether Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Propylene Glycol Monoethyl Ether Market Size And Cagr
Figure 2020-2030 North America Propylene Glycol Monoethyl Ether Market Volume And Cagr
Figure 2020-2030 South America Propylene Glycol Monoethyl Ether Market Size And Cagr
Figure 2020-2030 South America Propylene Glycol Monoethyl Ether Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Propylene Glycol Monoethyl Ether Market Size And Cagr
Figure 2020-2030 Asia & Pacific Propylene Glycol Monoethyl Ether Market Volume And Cagr
Figure 2020-2030 Europe Propylene Glycol Monoethyl Ether Market Size And Cagr
Figure 2020-2030 Europe Propylene Glycol Monoethyl Ether Market Volume And Cagr
Figure 2020-2030 Mea Propylene Glycol Monoethyl Ether Market Size And Cagr
Figure 2020-2030 Mea Propylene Glycol Monoethyl Ether Market Volume And Cagr
Figure 2020-2025 Global Propylene Glycol Monoethyl Ether Capacity Production And Growth Rate
Figure 2020-2025 Global Propylene Glycol Monoethyl Ether Production Value And Growth Rate
Figure 2025-2030 Global Propylene Glycol Monoethyl Ether Capacity Production And Growth Rate
Figure 2025-2030 Global Propylene Glycol Monoethyl Ether Production Value And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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