Bus Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-18 Pages: 112
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Bus Market Summary
Introduction to the Bus Industry
The bus industry encompasses the design, production, and deployment of vehicles for public, private, and institutional transport, ranging from city buses to school buses. Originating in the early 20th century, the industry has evolved with advancements in fuel technologies, including diesel, hybrid-electric, and battery-powered buses. In 2023, approximately 50,000 electric buses were sold globally, representing 3% of total bus sales, with China leading historically (90% of sales in 2020, dropping to 60% in 2023). The industry is moderately fragmented, with global leaders like Daimler and Yutong driving innovation in zero-emission technologies. City buses, benefiting from fixed routes, dominate electrification trends, with the EU achieving a 43% battery-electric vehicle (BEV) share in city bus sales in 2023. The market is propelled by urbanization, environmental policies, and infrastructure developments like bus rapid transit (BRT) systems, with trends toward electric buses, smart mobility, and sustainable manufacturing. Challenges include high upfront costs, infrastructure gaps, and regulatory complexities, yet growth is fueled by public transport demand, EV incentives, and emerging market adoption.

Market Size and Growth Forecast
The global bus market is projected to reach USD 60–70 billion by 2025, with an estimated compound annual growth rate (CAGR) of 5% to 7% through 2030. Growth is driven by the global shift toward sustainable transport, urban expansion, and government incentives for electric buses, tempered by infrastructure challenges and economic uncertainties.

Regional Analysis
North America exhibits a growth rate of 4%–6%. The U.S., with firms like Blue Bird and Lion Electric, leads in school and electric bus adoption. Trends include federal incentives for zero-emission buses and smart city integrations.
Asia Pacific shows a growth rate of 6%–8%. China, driven by Yutong and Zhongtong, dominates electric bus production, while India’s Olectra Greentech supports urban transport. Trends focus on cost-competitive EVs and BRT systems.
Europe records a growth rate of 5%–7%. Germany and Poland, with Solaris and Volvo, emphasize zero-emission city buses. Trends include EU’s 2035 ZEV target and eBRT2030 initiatives in cities like Amsterdam.
Middle East and Africa display a growth rate of 3%–5%. Senegal’s all-electric BRT in Dakar and BasiGo’s orders in Kenya drive demand. Trends focus on air quality improvements and public transport access.
South America has a growth rate of 4%–6%. Colombia and Chile, with 6,500 electric buses in cities like Bogotá, lead adoption. Trends include Chinese exports and urban mobility solutions.

Application Analysis
City Buses: Holds a growth rate of 6%–8%. Ideal for electrification, Yutong’s electric city buses dominate urban transport. Trends include BRT systems and smart routing technologies.
Inter-city Buses: Accounts for a growth rate of 4%–6%. Daimler’s coaches offer long-range comfort, with trends toward hybrid and electric models for regional travel.
Touring Coaches: Records a growth rate of 3%–5%. Volvo’s luxury coaches cater to tourism, with trends focusing on eco-friendly designs and passenger amenities.
School Buses: Shows a growth rate of 5%–7%. Blue Bird’s electric school buses gain traction, with trends toward safety and zero-emission mandates.

Type Analysis
Diesel Fuel Bus: Holds a growth rate of 2%–4%. Cost-effective for emerging markets, DFAC’s diesel buses remain prevalent. Trends include phasing out due to emissions regulations.
Alternative Fuel Bus: Accounts for a growth rate of 4%–6%. CNG and biofuel buses by Iveco bridge the transition. Trends focus on cleaner interim solutions.
Hybrid-electric Bus: Records a growth rate of 5%–7%. Volvo’s hybrids balance efficiency, with trends toward urban applications.
Battery-powered Bus: Shows a growth rate of 7%–9%. Lion Electric’s BEVs lead electrification, with trends focusing on charging infrastructure and range improvements.

Key Market Players
Daimler: A German leader, Daimler produces electric and diesel city buses, focusing on sustainable urban mobility and advanced safety features.
TRATON: A German firm, TRATON develops inter-city and electric buses, emphasizing efficiency and smart transport solutions.
Volvo: A Swedish innovator, Volvo excels in hybrid and electric touring coaches, prioritizing passenger comfort and eco-friendly designs.
Iveco: An Italian company, Iveco specializes in alternative fuel and electric city buses, targeting urban and regional transport.
Solaris: A Polish firm, Solaris focuses on zero-emission city buses, supporting EU’s sustainable transport goals.
Green Power Motor: A Canadian company, Green Power develops electric buses for urban and school applications, emphasizing affordability.
Trans Tech: A U.S. firm, Trans Tech produces school buses, focusing on safety and electric transitions.
Lion Electric Company: A Canadian leader, Lion Electric excels in battery-powered school and city buses, prioritizing zero-emission solutions.
Proterra: A U.S. company, Proterra develops electric city buses, focusing on high-capacity urban transport.
TransPower: A U.S. firm, TransPower supplies electric bus components, supporting electrification trends.
Blue Bird Corporation: A U.S. leader, Blue Bird specializes in electric and diesel school buses, emphasizing student safety.
Motiv: A U.S. company, Motiv produces electric bus systems, targeting customized urban solutions.
Zhongtong: A Chinese firm, Zhongtong develops electric city buses, focusing on scalability and cost-effectiveness.
Yutong: A Chinese leader, Yutong dominates global electric bus exports, prioritizing urban mobility and BRT systems.
King Long: A Chinese company, King Long produces electric and diesel coaches, targeting tourism and inter-city transport.
Foton AUV: A Chinese firm, Foton AUV specializes in electric city buses, supporting smart city initiatives.
Anhui Ankai: A Chinese company, Anhui Ankai develops electric and diesel buses, focusing on regional markets.
DFAC: A Chinese firm, DFAC produces diesel and hybrid buses, emphasizing affordability.
Olectra Greentech Limited: An Indian leader, Olectra focuses on electric city buses, supporting India’s urban transport growth.

Porter’s Five Forces Analysis
●Threat of New Entrants: Low. The bus industry is characterized by high capital requirements, complex manufacturing processes, and stringent regulatory standards, deterring new entrants. Established players like Yutong benefit from economies of scale and established supply chains, making market entry challenging for newcomers.
●Threat of Substitutes: Moderate. Alternative transport modes, such as rail or ride-sharing, compete in some urban contexts, but Daimler’s electric city buses offer unmatched capacity and efficiency for public transport, limiting substitution in high-demand areas.
●Bargaining Power of Buyers: High. Municipalities and transport authorities, such as those in Bogotá or London, have significant leverage to negotiate pricing and specifications, pressuring firms like Volvo to offer competitive bids and advanced technologies.
●Bargaining Power of Suppliers: Moderate. Suppliers of batteries, engines, and chassis components influence costs, but diversified sourcing by TRATON mitigates dependency, though raw material price volatility remains a concern.
●Competitive Rivalry: High. Yutong, Daimler, and Solaris compete intensely on innovation, sustainability, and regional presence, but differentiation through electric bus technologies and smart mobility solutions reduces direct price competition, fostering a focus on technological leadership.

Market Opportunities and Challenges
Opportunities
●Electric Bus Adoption: The global push for zero-emission transport significantly boosts Yutong’s demand for battery-powered city buses, particularly in urban centers with stringent emissions regulations.
●Urbanization Trends: Rapid urban growth in Asia Pacific and Latin America drives Daimler’s sales of electric and hybrid buses, essential for expanding public transport networks in megacities.
●Government Incentives: Subsidies and ZEV mandates, such as the EU’s 2035 target, enhance Volvo’s electric bus adoption, supporting sustainable urban mobility initiatives.
●Bus Rapid Transit Systems: The expansion of BRT systems, like Dakar’s all-electric network, favors Solaris’s electric bus deployments, improving transport efficiency and air quality.
●Emerging Markets: Growing public transport needs in Africa and India support Olectra Greentech’s electric bus sales, addressing air pollution and accessibility challenges.
●Smart Mobility Integration: The integration of IoT and AI in bus systems boosts Lion Electric’s demand for smart, connected buses, enhancing operational efficiency and passenger experience.
●School Bus Electrification: Increasing mandates for zero-emission school buses drive Blue Bird’s electric bus sales, prioritizing student safety and environmental sustainability.
Challenges
●High Upfront Costs: The significant capital investment required for electric buses and charging infrastructure pressures Yutong’s profitability, particularly in cost-sensitive emerging markets.
●Infrastructure Gaps: Limited charging and maintenance facilities in regions like Africa challenge Daimler’s electric bus deployment, slowing adoption in underdeveloped areas.
●Regulatory Complexities: Varying emissions and safety standards across regions increase Volvo’s compliance costs, requiring tailored solutions for different markets.
●Raw Material Volatility: Fluctuations in battery and steel prices create cost pressures for TRATON, impacting pricing strategies and profit margins.
●Market Saturation: Mature markets in Europe and North America, with established transport networks, slow Solaris’s growth, limiting opportunities for significant market expansion.
●Supply Chain Disruptions: Global logistics issues, such as semiconductor shortages, affect Blue Bird’s ability to deliver electric buses on time, delaying project timelines.
●Competition from Alternatives: The rise of rail and ride-sharing solutions threatens Olectra Greentech’s market share in urban transport, particularly in densely populated cities.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Bus Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Bus by Region
8.2 Import of Bus by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Bus Market in North America (2020-2030)
9.1 Bus Market Size
9.2 Bus Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Bus Market in South America (2020-2030)
10.1 Bus Market Size
10.2 Bus Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Bus Market in Asia & Pacific (2020-2030)
11.1 Bus Market Size
11.2 Bus Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Bus Market in Europe (2020-2030)
12.1 Bus Market Size
12.2 Bus Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Bus Market in MEA (2020-2030)
13.1 Bus Market Size
13.2 Bus Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Bus Market (2020-2025)
14.1 Bus Market Size
14.2 Bus Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Bus Market Forecast (2025-2030)
15.1 Bus Market Size Forecast
15.2 Bus Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Daimler
15.1.1 Company Profile
15.1.2 Main Business and Bus Information
15.1.3 SWOT Analysis of Daimler
15.1.4 Daimler Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 TRATON
15.2.1 Company Profile
15.2.2 Main Business and Bus Information
15.2.3 SWOT Analysis of TRATON
15.2.4 TRATON Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Volvo
15.3.1 Company Profile
15.3.2 Main Business and Bus Information
15.3.3 SWOT Analysis of Volvo
15.3.4 Volvo Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Iveco
15.4.1 Company Profile
15.4.2 Main Business and Bus Information
15.4.3 SWOT Analysis of Iveco
15.4.4 Iveco Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Solaris
15.5.1 Company Profile
15.5.2 Main Business and Bus Information
15.5.3 SWOT Analysis of Solaris
15.5.4 Solaris Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Green Power Motor
15.6.1 Company Profile
15.6.2 Main Business and Bus Information
15.6.3 SWOT Analysis of Green Power Motor
15.6.4 Green Power Motor Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Trans Tech
15.7.1 Company Profile
15.7.2 Main Business and Bus Information
15.7.3 SWOT Analysis of Trans Tech
15.7.4 Trans Tech Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Lion Electric Company
15.8.1 Company Profile
15.8.2 Main Business and Bus Information
15.8.3 SWOT Analysis of Lion Electric Company
15.8.4 Lion Electric Company Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 Proterra
15.9.1 Company Profile
15.9.2 Main Business and Bus Information
15.9.3 SWOT Analysis of Proterra
15.9.4 Proterra Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.10 TransPower
15.10.1 Company Profile
15.10.2 Main Business and Bus Information
15.10.3 SWOT Analysis of TransPower
15.10.4 TransPower Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.11 Blue Bird Corporation
15.11.1 Company Profile
15.11.2 Main Business and Bus Information
15.11.3 SWOT Analysis of Blue Bird Corporation
15.11.4 Blue Bird Corporation Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.12 Motiv
15.12.1 Company Profile
15.12.2 Main Business and Bus Information
15.12.3 SWOT Analysis of Motiv
15.12.4 Motiv Bus Sales, Revenue, Price and Gross Margin (2020-2025)
15.13 Zhongtong
15.13.1 Company Profile
15.13.2 Main Business and Bus Information
15.13.3 SWOT Analysis of Zhongtong
15.13.4 Zhongtong Bus Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Bus Report
Table Data Sources Of Bus Report
Table Major Assumptions Of Bus Report
Table Bus Classification
Table Bus Applications List
Table Drivers Of Bus Market
Table Restraints Of Bus Market
Table Opportunities Of Bus Market
Table Threats Of Bus Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Bus
Table Cost Structure Analysis Of Bus
Table Key End Users List
Table Latest News Of Bus Market
Table Merger And Acquisition List
Table Planned/Future Project Of Bus Market
Table Policy Of Bus Market
Table 2020-2030 Regional Export Of Bus
Table 2020-2030 Regional Import Of Bus
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Bus Market Size And Market Volume List
Table 2020-2030 North America Bus Demand List By Application
Table 2020-2025 North America Bus Key Players Sales List
Table 2020-2025 North America Bus Key Players Market Share List
Table 2020-2030 North America Bus Demand List By Type
Table 2020-2025 North America Bus Price List By Type
Table 2020-2030 United States Bus Market Size And Market Volume List
Table 2020-2030 United States Bus Import & Export List
Table 2020-2030 Canada Bus Market Size And Market Volume List
Table 2020-2030 Canada Bus Import & Export List
Table 2020-2030 Mexico Bus Market Size And Market Volume List
Table 2020-2030 Mexico Bus Import & Export List
Table 2020-2030 South America Bus Market Size And Market Volume List
Table 2020-2030 South America Bus Demand List By Application
Table 2020-2025 South America Bus Key Players Sales List
Table 2020-2025 South America Bus Key Players Market Share List
Table 2020-2030 South America Bus Demand List By Type
Table 2020-2025 South America Bus Price List By Type
Table 2020-2030 Brazil Bus Market Size And Market Volume List
Table 2020-2030 Brazil Bus Import & Export List
Table 2020-2030 Argentina Bus Market Size And Market Volume List
Table 2020-2030 Argentina Bus Import & Export List
Table 2020-2030 Chile Bus Market Size And Market Volume List
Table 2020-2030 Chile Bus Import & Export List
Table 2020-2030 Peru Bus Market Size And Market Volume List
Table 2020-2030 Peru Bus Import & Export List
Table 2020-2030 Asia & Pacific Bus Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Bus Demand List By Application
Table 2020-2025 Asia & Pacific Bus Key Players Sales List
Table 2020-2025 Asia & Pacific Bus Key Players Market Share List
Table 2020-2030 Asia & Pacific Bus Demand List By Type
Table 2020-2025 Asia & Pacific Bus Price List By Type
Table 2020-2030 China Bus Market Size And Market Volume List
Table 2020-2030 China Bus Import & Export List
Table 2020-2030 India Bus Market Size And Market Volume List
Table 2020-2030 India Bus Import & Export List
Table 2020-2030 Japan Bus Market Size And Market Volume List
Table 2020-2030 Japan Bus Import & Export List
Table 2020-2030 South Korea Bus Market Size And Market Volume List
Table 2020-2030 South Korea Bus Import & Export List
Table 2020-2030 Southeast Asia Bus Market Size List
Table 2020-2030 Southeast Asia Bus Market Volume List
Table 2020-2030 Southeast Asia Bus Import List
Table 2020-2030 Southeast Asia Bus Export List
Table 2020-2030 Australia Bus Market Size And Market Volume List
Table 2020-2030 Australia Bus Import & Export List
Table 2020-2030 Europe Bus Market Size And Market Volume List
Table 2020-2030 Europe Bus Demand List By Application
Table 2020-2025 Europe Bus Key Players Sales List
Table 2020-2025 Europe Bus Key Players Market Share List
Table 2020-2030 Europe Bus Demand List By Type
Table 2020-2025 Europe Bus Price List By Type
Table 2020-2030 Germany Bus Market Size And Market Volume List
Table 2020-2030 Germany Bus Import & Export List
Table 2020-2030 France Bus Market Size And Market Volume List
Table 2020-2030 France Bus Import & Export List
Table 2020-2030 United Kingdom Bus Market Size And Market Volume List
Table 2020-2030 United Kingdom Bus Import & Export List
Table 2020-2030 Italy Bus Market Size And Market Volume List
Table 2020-2030 Italy Bus Import & Export List
Table 2020-2030 Spain Bus Market Size And Market Volume List
Table 2020-2030 Spain Bus Import & Export List
Table 2020-2030 Belgium Bus Market Size And Market Volume List
Table 2020-2030 Belgium Bus Import & Export List
Table 2020-2030 Netherlands Bus Market Size And Market Volume List
Table 2020-2030 Netherlands Bus Import & Export List
Table 2020-2030 Austria Bus Market Size And Market Volume List
Table 2020-2030 Austria Bus Import & Export List
Table 2020-2030 Poland Bus Market Size And Market Volume List
Table 2020-2030 Poland Bus Import & Export List
Table 2020-2030 Russia Bus Market Size And Market Volume List
Table 2020-2030 Russia Bus Import & Export List
Table 2020-2030 Mea Bus Market Size And Market Volume List
Table 2020-2030 Mea Bus Demand List By Application
Table 2020-2025 Mea Bus Key Players Sales List
Table 2020-2025 Mea Bus Key Players Market Share List
Table 2020-2030 Mea Bus Demand List By Type
Table 2020-2025 Mea Bus Price List By Type
Table 2020-2030 Egypt Bus Market Size And Market Volume List
Table 2020-2030 Egypt Bus Import & Export List
Table 2020-2030 Israel Bus Market Size And Market Volume List
Table 2020-2030 Israel Bus Import & Export List
Table 2020-2030 South Africa Bus Market Size And Market Volume List
Table 2020-2030 South Africa Bus Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Bus Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Bus Import & Export List
Table 2020-2030 Turkey Bus Market Size And Market Volume List
Table 2020-2030 Turkey Bus Import & Export List
Table 2020-2025 Global Bus Market Size List By Region
Table 2020-2025 Global Bus Market Size Share List By Region
Table 2020-2025 Global Bus Market Volume List By Region
Table 2020-2025 Global Bus Market Volume Share List By Region
Table 2020-2025 Global Bus Demand List By Application
Table 2020-2025 Global Bus Demand Market Share List By Application
Table 2020-2025 Global Bus Key Vendors Sales List
Table 2020-2025 Global Bus Key Vendors Sales Share List
Table 2020-2025 Global Bus Key Vendors Revenue List
Table 2020-2025 Global Bus Key Vendors Revenue Share List
Table 2020-2025 Global Bus Demand List By Type
Table 2020-2025 Global Bus Demand Market Share List By Type
Table 2020-2025 Regional Bus Price List
Table 2025-2030 Global Bus Market Size List By Region
Table 2025-2030 Global Bus Market Size Share List By Region
Table 2025-2030 Global Bus Market Volume List By Region
Table 2025-2030 Global Bus Market Volume Share List By Region
Table 2025-2030 Global Bus Demand List By Application
Table 2025-2030 Global Bus Demand Market Share List By Application
Table 2025-2030 Global Bus Key Vendors Sales List
Table 2025-2030 Global Bus Key Vendors Sales Share List
Table 2025-2030 Global Bus Key Vendors Revenue List
Table 2025-2030 Global Bus Key Vendors Revenue Share List
Table 2025-2030 Global Bus Demand List By Type
Table 2025-2030 Global Bus Demand Market Share List By Type
Table 2025-2030 Bus Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Bus Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Bus Market Size And Cagr
Figure 2020-2030 North America Bus Market Volume And Cagr
Figure 2020-2030 South America Bus Market Size And Cagr
Figure 2020-2030 South America Bus Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Bus Market Size And Cagr
Figure 2020-2030 Asia & Pacific Bus Market Volume And Cagr
Figure 2020-2030 Europe Bus Market Size And Cagr
Figure 2020-2030 Europe Bus Market Volume And Cagr
Figure 2020-2030 Mea Bus Market Size And Cagr
Figure 2020-2030 Mea Bus Market Volume And Cagr
Figure 2020-2025 Global Bus Market Volume And Growth Rate
Figure 2020-2025 Global Bus Market Size And Growth Rate
Figure 2025-2030 Global Bus Market Volume And Growth Rate
Figure 2025-2030 Global Bus Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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