Decorative Door Hardware Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type

By: HDIN Research Published: 2025-05-18 Pages: 84
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Decorative Door Hardware Market Summary
Introduction to the Decorative Door Hardware Industry
Decorative door hardware, including door knockers, house numbers, kick plates, peephole covers, doorbell covers, wall-mounted signs, mailbox numbers, wall-mounted mail slots, and others, enhances aesthetic and functional appeal in residential and non-residential settings. The market is moderately concentrated, with ASSA ABLOY and Spectrum Brands leading due to their premium offerings. In 2023, ASSA ABLOY acquired Spectrum Brands’ Hardware and Home Improvement division and divested Emtek to Fortune Brands. The U.S. market is projected at USD 400–450 million in 2025, with residential applications holding 60%–70% and non-residential 30%–40%. Innovations focus on smart hardware, sustainable materials, and customizable designs. Challenges include raw material costs, competition from low-cost players, and regulatory compliance, yet home renovation and commercial construction drive growth.

Market Size and Growth Forecast
The global Decorative Door Hardware market is projected to reach USD 3.0–4.0 billion by 2025, with an estimated compound annual growth rate (CAGR) of 4% to 6% through 2030. Growth is driven by home renovations, commercial construction, and smart hardware adoption.

Regional Analysis
North America expects a growth rate of 3%–5%. The U.S. leads in residential demand, with Canada focusing on commercial projects.
Asia Pacific anticipates a growth rate of 5%–7%. China’s urbanization and India’s housing boom drive demand.
Europe projects a growth rate of 3%–5%. Germany and the UK focus on premium residential hardware.
Middle East and Africa expect a growth rate of 2%–4%. The UAE’s commercial projects grow, but adoption lags.
South America anticipates a growth rate of 2%–4%. Brazil’s residential sector supports demand.

Application Analysis
Residential: With a share of 60%–70%, projected at 4%–6%, residential hardware, led by ASSA ABLOY, dominates with home renovations. Trends include smart doorbells.
Non-residential: With a share of 30%–40%, expected at 3%–5%, non-residential hardware, with Spectrum Brands, grows with commercial projects. Trends focus on durability.

Type Analysis
Door Knockers: With a share of 20%–25%, projected at 4%–6%, knockers, led by Hafele, grow with premium designs. Trends include artisanal styles.
House Numbers: With a share of 17%–20%, expected at 4%–6%, house numbers, with Allegion, grow with visibility needs. Trends focus on LED integration.
Kick Plates: With a share of 15%–17%, anticipated at 3%–5%, kick plates, led by Rocky Mountain Hardware, grow with durability demands. Trends include anti-microbial coatings.
Peephole Covers: With a share of 11%–13%, projected at 3%–5%, peephole covers, with Delaney Hardware, grow with security trends. Trends focus on smart integration.
Doorbell Covers: With a share of 7%–9%, expected at 4%–6%, doorbell covers, led by Michael Healy, grow with smart home adoption. Trends include video features.
Wall Mounted Signs/Plaques: With a share of 5%–7%, anticipated at 3%–5%, signs, with Qualarc, grow with customization. Trends focus on eco-friendly materials.
Mailbox Numbers: With a share of 4%–6%, projected at 3%–5%, mailbox numbers, led by Prime-Line, grow with residential needs. Trends include weather resistance.
Wall Mounted Mail Slots: With a share of 3%–5%, expected at 2%–4%, mail slots, with ASSA ABLOY, grow with niche demand. Trends focus on security.
Others: With a share of 8%–10%, anticipated at 3%–5%, niche hardware grows with innovative designs.

Key Market Players
Hafele: A German firm, Hafele develops premium decorative hardware.
Spectrum Brands: A U.S. company, Spectrum focuses on residential hardware.
ASSA ABLOY: A Swedish firm, ASSA ABLOY supplies smart door hardware.
Allegion: A U.S. company, Allegion develops security-focused hardware.
Prime-Line: A U.S. firm, Prime-Line focuses on affordable hardware.
Rocky Mountain Hardware: A U.S. company, Rocky Mountain supplies artisanal hardware.
Delaney Hardware: A U.S. firm, Delaney develops residential hardware.
Michael Healy: A U.S. company, Michael Healy focuses on decorative knockers.
Qualarc: A U.S. firm, Qualarc supplies customizable signs and mailboxes.

Porter’s Five Forces Analysis
● Threat of New Entrants: Moderate. Brand loyalty deters entry, but low-cost players challenge ASSA ABLOY’s share.
● Threat of Substitutes: Low. Functional hardware competes, but Hafele’s decorative appeal retains an edge.
● Bargaining Power of Buyers: High. Retailers switch suppliers, pressuring Spectrum Brands for pricing.
● Bargaining Power of Suppliers: Moderate. Metal suppliers influence costs, but ASSA ABLOY’s scale reduces dependency.
● Competitive Rivalry: High. ASSA ABLOY, Hafele, and Spectrum Brands compete on design and pricing.

Market Opportunities and Challenges
Opportunities
● Home Renovations: Residential demand boosts ASSA ABLOY’s sales.
● Smart Hardware: IoT integration drives Hafele’s growth.
● Commercial Construction: Non-residential projects favor Spectrum Brands’ expansion.
● Sustainable Materials: Eco-friendly hardware aligns with Allegion’s R&D.
● Emerging Markets: India’s housing boom supports Hafele’s exports.
● Customization Trends: Artisanal designs boost Rocky Mountain Hardware’s share.
● Urbanization: Residential growth enhances Prime-Line’s demand.
Challenges
● Raw Material Costs: Metal price volatility pressures ASSA ABLOY’s margins.
● Low-cost Competition: Budget players threaten Hafele’s share.
● Regulatory Compliance: Safety standards increase Spectrum Brands’ costs.
● Market Saturation: Mature markets slow Allegion’s growth.
● Supply Chain Issues: Logistics disrupt Prime-Line’s delivery.
● Consumer Preferences: Changing aesthetics challenge Rocky Mountain Hardware’s innovation.
● Economic Volatility: Construction budgets affect Qualarc’s sales.
Table of Contents
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Decorative Door Hardware Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Decorative Door Hardware by Region
8.2 Import of Decorative Door Hardware by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Decorative Door Hardware Market in North America (2020-2030)
9.1 Decorative Door Hardware Market Size
9.2 Decorative Door Hardware Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Decorative Door Hardware Market in South America (2020-2030)
10.1 Decorative Door Hardware Market Size
10.2 Decorative Door Hardware Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Decorative Door Hardware Market in Asia & Pacific (2020-2030)
11.1 Decorative Door Hardware Market Size
11.2 Decorative Door Hardware Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Decorative Door Hardware Market in Europe (2020-2030)
12.1 Decorative Door Hardware Market Size
12.2 Decorative Door Hardware Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Decorative Door Hardware Market in MEA (2020-2030)
13.1 Decorative Door Hardware Market Size
13.2 Decorative Door Hardware Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Decorative Door Hardware Market (2020-2025)
14.1 Decorative Door Hardware Market Size
14.2 Decorative Door Hardware Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Decorative Door Hardware Market Forecast (2025-2030)
15.1 Decorative Door Hardware Market Size Forecast
15.2 Decorative Door Hardware Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Hafele
15.1.1 Company Profile
15.1.2 Main Business and Decorative Door Hardware Information
15.1.3 SWOT Analysis of Hafele
15.1.4 Hafele Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Spectrum Brands
15.2.1 Company Profile
15.2.2 Main Business and Decorative Door Hardware Information
15.2.3 SWOT Analysis of Spectrum Brands
15.2.4 Spectrum Brands Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 ASSA ABLOY
15.3.1 Company Profile
15.3.2 Main Business and Decorative Door Hardware Information
15.3.3 SWOT Analysis of ASSA ABLOY
15.3.4 ASSA ABLOY Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Allegion
15.4.1 Company Profile
15.4.2 Main Business and Decorative Door Hardware Information
15.4.3 SWOT Analysis of Allegion
15.4.4 Allegion Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Prime-Line
15.5.1 Company Profile
15.5.2 Main Business and Decorative Door Hardware Information
15.5.3 SWOT Analysis of Prime-Line
15.5.4 Prime-Line Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 Rocky Mountain Hardware
15.6.1 Company Profile
15.6.2 Main Business and Decorative Door Hardware Information
15.6.3 SWOT Analysis of Rocky Mountain Hardware
15.6.4 Rocky Mountain Hardware Decorative Door Hardware Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Abbreviation And Acronyms List
Table Research Scope Of Decorative Door Hardware Report
Table Data Sources Of Decorative Door Hardware Report
Table Major Assumptions Of Decorative Door Hardware Report
Table Decorative Door Hardware Classification
Table Decorative Door Hardware Applications List
Table Drivers Of Decorative Door Hardware Market
Table Restraints Of Decorative Door Hardware Market
Table Opportunities Of Decorative Door Hardware Market
Table Threats Of Decorative Door Hardware Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Decorative Door Hardware
Table Cost Structure Analysis Of Decorative Door Hardware
Table Key End Users List
Table Latest News Of Decorative Door Hardware Market
Table Merger And Acquisition List
Table Planned/Future Project Of Decorative Door Hardware Market
Table Policy Of Decorative Door Hardware Market
Table 2020-2030 Regional Export Of Decorative Door Hardware
Table 2020-2030 Regional Import Of Decorative Door Hardware
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 North America Decorative Door Hardware Demand List By Application
Table 2020-2025 North America Decorative Door Hardware Key Players Sales List
Table 2020-2025 North America Decorative Door Hardware Key Players Market Share List
Table 2020-2030 North America Decorative Door Hardware Demand List By Type
Table 2020-2025 North America Decorative Door Hardware Price List By Type
Table 2020-2030 United States Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 United States Decorative Door Hardware Import & Export List
Table 2020-2030 Canada Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Canada Decorative Door Hardware Import & Export List
Table 2020-2030 Mexico Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Mexico Decorative Door Hardware Import & Export List
Table 2020-2030 South America Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 South America Decorative Door Hardware Demand List By Application
Table 2020-2025 South America Decorative Door Hardware Key Players Sales List
Table 2020-2025 South America Decorative Door Hardware Key Players Market Share List
Table 2020-2030 South America Decorative Door Hardware Demand List By Type
Table 2020-2025 South America Decorative Door Hardware Price List By Type
Table 2020-2030 Brazil Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Brazil Decorative Door Hardware Import & Export List
Table 2020-2030 Argentina Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Argentina Decorative Door Hardware Import & Export List
Table 2020-2030 Chile Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Chile Decorative Door Hardware Import & Export List
Table 2020-2030 Peru Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Peru Decorative Door Hardware Import & Export List
Table 2020-2030 Asia & Pacific Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Decorative Door Hardware Demand List By Application
Table 2020-2025 Asia & Pacific Decorative Door Hardware Key Players Sales List
Table 2020-2025 Asia & Pacific Decorative Door Hardware Key Players Market Share List
Table 2020-2030 Asia & Pacific Decorative Door Hardware Demand List By Type
Table 2020-2025 Asia & Pacific Decorative Door Hardware Price List By Type
Table 2020-2030 China Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 China Decorative Door Hardware Import & Export List
Table 2020-2030 India Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 India Decorative Door Hardware Import & Export List
Table 2020-2030 Japan Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Japan Decorative Door Hardware Import & Export List
Table 2020-2030 South Korea Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 South Korea Decorative Door Hardware Import & Export List
Table 2020-2030 Southeast Asia Decorative Door Hardware Market Size List
Table 2020-2030 Southeast Asia Decorative Door Hardware Market Volume List
Table 2020-2030 Southeast Asia Decorative Door Hardware Import List
Table 2020-2030 Southeast Asia Decorative Door Hardware Export List
Table 2020-2030 Australia Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Australia Decorative Door Hardware Import & Export List
Table 2020-2030 Europe Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Europe Decorative Door Hardware Demand List By Application
Table 2020-2025 Europe Decorative Door Hardware Key Players Sales List
Table 2020-2025 Europe Decorative Door Hardware Key Players Market Share List
Table 2020-2030 Europe Decorative Door Hardware Demand List By Type
Table 2020-2025 Europe Decorative Door Hardware Price List By Type
Table 2020-2030 Germany Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Germany Decorative Door Hardware Import & Export List
Table 2020-2030 France Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 France Decorative Door Hardware Import & Export List
Table 2020-2030 United Kingdom Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 United Kingdom Decorative Door Hardware Import & Export List
Table 2020-2030 Italy Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Italy Decorative Door Hardware Import & Export List
Table 2020-2030 Spain Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Spain Decorative Door Hardware Import & Export List
Table 2020-2030 Belgium Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Belgium Decorative Door Hardware Import & Export List
Table 2020-2030 Netherlands Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Netherlands Decorative Door Hardware Import & Export List
Table 2020-2030 Austria Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Austria Decorative Door Hardware Import & Export List
Table 2020-2030 Poland Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Poland Decorative Door Hardware Import & Export List
Table 2020-2030 Russia Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Russia Decorative Door Hardware Import & Export List
Table 2020-2030 Mea Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Mea Decorative Door Hardware Demand List By Application
Table 2020-2025 Mea Decorative Door Hardware Key Players Sales List
Table 2020-2025 Mea Decorative Door Hardware Key Players Market Share List
Table 2020-2030 Mea Decorative Door Hardware Demand List By Type
Table 2020-2025 Mea Decorative Door Hardware Price List By Type
Table 2020-2030 Egypt Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Egypt Decorative Door Hardware Import & Export List
Table 2020-2030 Israel Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Israel Decorative Door Hardware Import & Export List
Table 2020-2030 South Africa Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 South Africa Decorative Door Hardware Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Decorative Door Hardware Import & Export List
Table 2020-2030 Turkey Decorative Door Hardware Market Size And Market Volume List
Table 2020-2030 Turkey Decorative Door Hardware Import & Export List
Table 2020-2025 Global Decorative Door Hardware Market Size List By Region
Table 2020-2025 Global Decorative Door Hardware Market Size Share List By Region
Table 2020-2025 Global Decorative Door Hardware Market Volume List By Region
Table 2020-2025 Global Decorative Door Hardware Market Volume Share List By Region
Table 2020-2025 Global Decorative Door Hardware Demand List By Application
Table 2020-2025 Global Decorative Door Hardware Demand Market Share List By Application
Table 2020-2025 Global Decorative Door Hardware Key Vendors Sales List
Table 2020-2025 Global Decorative Door Hardware Key Vendors Sales Share List
Table 2020-2025 Global Decorative Door Hardware Key Vendors Revenue List
Table 2020-2025 Global Decorative Door Hardware Key Vendors Revenue Share List
Table 2020-2025 Global Decorative Door Hardware Demand List By Type
Table 2020-2025 Global Decorative Door Hardware Demand Market Share List By Type
Table 2020-2025 Regional Decorative Door Hardware Price List
Table 2025-2030 Global Decorative Door Hardware Market Size List By Region
Table 2025-2030 Global Decorative Door Hardware Market Size Share List By Region
Table 2025-2030 Global Decorative Door Hardware Market Volume List By Region
Table 2025-2030 Global Decorative Door Hardware Market Volume Share List By Region
Table 2025-2030 Global Decorative Door Hardware Demand List By Application
Table 2025-2030 Global Decorative Door Hardware Demand Market Share List By Application
Table 2025-2030 Global Decorative Door Hardware Key Vendors Sales List
Table 2025-2030 Global Decorative Door Hardware Key Vendors Sales Share List
Table 2025-2030 Global Decorative Door Hardware Key Vendors Revenue List
Table 2025-2030 Global Decorative Door Hardware Key Vendors Revenue Share List
Table 2025-2030 Global Decorative Door Hardware Demand List By Type
Table 2025-2030 Global Decorative Door Hardware Demand Market Share List By Type
Table 2025-2030 Decorative Door Hardware Regional Price List

Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Decorative Door Hardware Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Decorative Door Hardware Market Size And Cagr
Figure 2020-2030 North America Decorative Door Hardware Market Volume And Cagr
Figure 2020-2030 South America Decorative Door Hardware Market Size And Cagr
Figure 2020-2030 South America Decorative Door Hardware Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Decorative Door Hardware Market Size And Cagr
Figure 2020-2030 Asia & Pacific Decorative Door Hardware Market Volume And Cagr
Figure 2020-2030 Europe Decorative Door Hardware Market Size And Cagr
Figure 2020-2030 Europe Decorative Door Hardware Market Volume And Cagr
Figure 2020-2030 Mea Decorative Door Hardware Market Size And Cagr
Figure 2020-2030 Mea Decorative Door Hardware Market Volume And Cagr
Figure 2020-2025 Global Decorative Door Hardware Market Volume And Growth Rate
Figure 2020-2025 Global Decorative Door Hardware Market Size And Growth Rate
Figure 2025-2030 Global Decorative Door Hardware Market Volume And Growth Rate
Figure 2025-2030 Global Decorative Door Hardware Market Size And Growth Rate

Research Methodology

  • Market Estimated Methodology:

    Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.

1)Top-down & Bottom-up Approach

Top-down approach uses a general market size figure and determines the percentage that the objective market represents.

Bottom-up approach size the objective market by collecting the sub-segment information.

2)Supply & Demand Approach

Supply approach is based on assessments of the size of each competitor supplying the objective market.

Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.

  • Forecasting Methodology
  • Numerous factors impacting the market trend are considered for forecast model:
  • New technology and application in the future;
  • New project planned/under contraction;
  • Global and regional underlying economic growth;
  • Threatens of substitute products;
  • Industry expert opinion;
  • Policy and Society implication.
  • Analysis Tools

1)PEST Analysis

PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.

  • Benefits of a PEST analysis:
  • It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
  • It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
  • It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
  • It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.

2)Porter’s Five Force Model Analysis

The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.

  • Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
  • Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
  • Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
  • Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
  • Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.

3)Value Chain Analysis

Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.

4)SWOT Analysis

SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.

  • Strengths describe what the player excels at and separates it from the competition
  • Weaknesses stop the player from performing at its optimum level.
  • Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
  • Threats refer to factors that have the potential to harm the player.
  • Data Sources
Primary Sources Secondary Sources
Face to face/Phone Interviews with market participants, such as:
Manufactures;
Distributors;
End-users;
Experts.
Online Survey
Government/International Organization Data:
Annual Report/Presentation/Fact Book
Internet Source Information
Industry Association Data
Free/Purchased Database
Market Research Report
Book/Journal/News

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