IPL Device Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Application, Product Type
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Introduction to the IPL Device Industry
Intense Pulsed Light (IPL) devices are non-invasive systems using broad-spectrum light for dermatological and ophthalmological treatments. Since their introduction in 1994 for telangiectasia, IPL has evolved for skin rejuvenation, hair removal, and dry eye treatment due to meibomian gland dysfunction, with proven efficacy and safety. The industry is fragmented, with players like Lumenis and Cynosure offering advanced systems for clinics and home use. IPL devices vary from fixed, high-power clinical systems to mobile, consumer-grade units. The market is driven by rising aesthetic consciousness, aging populations, and medical applications, with trends toward compact designs, AI integration, and eco-friendly manufacturing. Challenges include high costs, regulatory hurdles, and competition from lasers, yet growth is fueled by cosmetic demand, medical innovations, and emerging market adoption.
Market Size and Growth Forecast
The global IPL device market is projected to reach USD 1.3–2.0 billion by 2025, with an estimated CAGR of 8% to 10% through 2030. Growth is propelled by aesthetic and medical demand, technological advancements, and consumer adoption, tempered by regulatory and cost barriers.
Regional Analysis
North America exhibits a growth rate of 7%–9%. The U.S. leads due to its aesthetic and dermatology markets, with Lumenis driving clinical adoption. Trends include home-use devices and dry eye treatments.
Asia Pacific shows a growth rate of 9%–11%. China and Japan, with firms like Shenzhen GSD Tech, dominate consumer markets, while South Korea focuses on aesthetics. Trends include affordable mobile devices and 5G-enabled systems.
Europe records a growth rate of 6%–8%. Germany’s dermatology sector, supported by Candela Medical, emphasizes clinical IPL. Trends focus on sustainable manufacturing and AI integration.
Middle East and Africa display a growth rate of 5%–7%. The UAE’s cosmetic market fuels demand, with trends toward luxury aesthetic devices.
South America has a growth rate of 5%–7%. Brazil’s beauty industry supports growth, with trends focusing on cost-effective mobile IPL.
Application Analysis
Skin Rejuvenation: Holds a growth rate of 8%–10%. IPL treats wrinkles and sun damage, with Cynosure leading clinical systems. Trends include AI-guided treatments.
Vascular Lesion Treatment: Accounts for a growth rate of 7%–9%. Lumenis’s devices target telangiectasia, with trends toward precise wavelengths.
Pigmented Lesion Treatment: Records a growth rate of 7%–9%. Candela Medical’s systems treat freckles, with trends focusing on safety for diverse skin types.
Hair Removal: Shows a growth rate of 8%–10%. Philips’ home-use devices dominate, with trends toward compact, user-friendly systems.
Others: Has a growth rate of 6%–8%. Includes dry eye treatment, with InMode’s innovations gaining traction. Trends focus on medical applications.
Type Analysis
Mobile: Holds a growth rate of 9%–11%. Consumer-grade devices, led by Philips, prioritize portability. Trends include smart, app-connected systems.
Fixed: Accounts for a growth rate of 7%–9%. Clinical systems by Lumenis offer high power, with trends toward multi-application platforms.
Key Market Players
Lumenis: An Israeli leader, Lumenis produces clinical IPL for vascular and pigmented lesion treatments, focusing on precision.
Cynosure: A U.S. firm, Cynosure specializes in skin rejuvenation systems, serving dermatology clinics.
Candela Medical: A U.S. company, Candela excels in hair removal and lesion treatments, prioritizing safety.
InMode: An Israeli innovator, InMode develops IPL for dry eye and aesthetic applications, emphasizing versatility.
Venus Concept: A Canadian firm, Venus focuses on multi-application IPL for clinics, targeting efficiency.
BTL: A UK company, BTL produces clinical IPL for skin rejuvenation, focusing on advanced optics.
Philips: A Dutch leader, Philips dominates mobile IPL for hair removal, prioritizing consumer accessibility.
Panasonic: A Japanese firm, Panasonic offers home-use IPL, emphasizing compact designs.
YA-MAN: A Japanese company, YA-MAN develops mobile IPL for Asian markets, focusing on affordability.
Procter & Gamble: A U.S. firm, it produces consumer IPL via Braun, targeting hair removal.
Spectrum Brands: A U.S. company, Spectrum offers mobile IPL through Remington, prioritizing ease of use.
Miracle Laser: A Chinese firm, Miracle develops clinical IPL for aesthetics, serving regional markets.
Sisram Medical: A Chinese company, Sisram produces multi-application IPL for clinics, focusing on innovation.
Shenzhen GSD Tech: A Chinese leader, Shenzhen GSD supplies mobile IPL for consumer markets, emphasizing cost-effectiveness.
Porter’s Five Forces Analysis
●Threat of New Entrants: Moderate. Regulatory barriers deter entry, but low-cost mobile devices lower barriers for firms like YA-MAN.
●Threat of Substitutes: High. Laser systems compete, but Lumenis’s IPL offers cost-effective versatility.
●Bargaining Power of Buyers: High. Clinics and consumers can switch brands, pressuring Philips for pricing.
●Bargaining Power of Suppliers: Moderate. Optical component suppliers influence costs, but diversified sourcing by Cynosure mitigates risks.
●Competitive Rivalry: High. Lumenis and Candela compete on innovation, but differentiation through AI and sustainability reduces price wars.
Market Opportunities and Challenges
Opportunities
●Aesthetic Demand: Rising beauty consciousness boosts Philips’ mobile IPL sales.
●Medical Applications: Dry eye treatment drives InMode’s clinical system adoption.
●Emerging Markets: Brazil’s cosmetic growth supports Shenzhen GSD Tech’s mobile devices.
●AI Integration: Smart systems favor Lumenis’s clinical IPL innovation.
●Sustainable Manufacturing: Eco-friendly production aligns with Candela Medical’s ESG goals.
●Aging Population: Skin rejuvenation demand boosts Cynosure’s clinical systems.
●Home-Use Growth: Consumer adoption drives Philips’ mobile IPL sales.
Challenges
●Regulatory Hurdles: Safety approvals increase Lumenis’s costs.
●High Costs: Advanced IPL systems strain InMode’s margins.
●Laser Competition: Laser devices threaten Candela Medical’s share.
●Supply Chain Disruptions: Component shortages affect Philips’ delivery timelines.
●Market Saturation: Mature U.S. markets slow Cynosure’s growth.
●Technical Complexity: R&D for AI-integrated systems challenges YA-MAN’s resources.
●Consumer Safety Concerns: Misuse risks pressure Shenzhen GSD Tech’s mobile IPL.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Ipl Device Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Ipl Device by Region
8.2 Import of Ipl Device by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Ipl Device Market in North America (2020-2030)
9.1 Ipl Device Market Size
9.2 Ipl Device Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Ipl Device Market in South America (2020-2030)
10.1 Ipl Device Market Size
10.2 Ipl Device Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Ipl Device Market in Asia & Pacific (2020-2030)
11.1 Ipl Device Market Size
11.2 Ipl Device Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Southest Asia
11.5.6 Australia
Chapter 12 Historical and Forecast Ipl Device Market in Europe (2020-2030)
12.1 Ipl Device Market Size
12.2 Ipl Device Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Ipl Device Market in MEA (2020-2030)
13.1 Ipl Device Market Size
13.2 Ipl Device Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Ipl Device Market (2020-2025)
14.1 Ipl Device Market Size
14.2 Ipl Device Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Ipl Device Market Forecast (2025-2030)
15.1 Ipl Device Market Size Forecast
15.2 Ipl Device Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Lumenis
15.1.1 Company Profile
15.1.2 Main Business and IPL Device Information
15.1.3 SWOT Analysis of Lumenis
15.1.4 Lumenis IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Cynosure
15.2.1 Company Profile
15.2.2 Main Business and IPL Device Information
15.2.3 SWOT Analysis of Cynosure
15.2.4 Cynosure IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Candela Medical
15.3.1 Company Profile
15.3.2 Main Business and IPL Device Information
15.3.3 SWOT Analysis of Candela Medical
15.3.4 Candela Medical IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 InMode
15.4.1 Company Profile
15.4.2 Main Business and IPL Device Information
15.4.3 SWOT Analysis of InMode
15.4.4 InMode IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 Venus Concept
15.5.1 Company Profile
15.5.2 Main Business and IPL Device Information
15.5.3 SWOT Analysis of Venus Concept
15.5.4 Venus Concept IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 BTL
15.6.1 Company Profile
15.6.2 Main Business and IPL Device Information
15.6.3 SWOT Analysis of BTL
15.6.4 BTL IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Philips
15.7.1 Company Profile
15.7.2 Main Business and IPL Device Information
15.7.3 SWOT Analysis of Philips
15.7.4 Philips IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Panasonic
15.8.1 Company Profile
15.8.2 Main Business and IPL Device Information
15.8.3 SWOT Analysis of Panasonic
15.8.4 Panasonic IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 YA-MAN
15.9.1 Company Profile
15.9.2 Main Business and IPL Device Information
15.9.3 SWOT Analysis of YA-MAN
15.9.4 YA-MAN IPL Device Sales, Revenue, Price and Gross Margin (2020-2025)
Please ask for sample pages for full companies list
Table Research Scope Of Ipl Device Report
Table Data Sources Of Ipl Device Report
Table Major Assumptions Of Ipl Device Report
Table Ipl Device Classification
Table Ipl Device Applications List
Table Drivers Of Ipl Device Market
Table Restraints Of Ipl Device Market
Table Opportunities Of Ipl Device Market
Table Threats Of Ipl Device Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Ipl Device
Table Cost Structure Analysis Of Ipl Device
Table Key End Users List
Table Latest News Of Ipl Device Market
Table Merger And Acquisition List
Table Planned/Future Project Of Ipl Device Market
Table Policy Of Ipl Device Market
Table 2020-2030 Regional Export Of Ipl Device
Table 2020-2030 Regional Import Of Ipl Device
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Ipl Device Market Size And Market Volume List
Table 2020-2030 North America Ipl Device Demand List By Application
Table 2020-2025 North America Ipl Device Key Players Sales List
Table 2020-2025 North America Ipl Device Key Players Market Share List
Table 2020-2030 North America Ipl Device Demand List By Type
Table 2020-2025 North America Ipl Device Price List By Type
Table 2020-2030 United States Ipl Device Market Size And Market Volume List
Table 2020-2030 United States Ipl Device Import & Export List
Table 2020-2030 Canada Ipl Device Market Size And Market Volume List
Table 2020-2030 Canada Ipl Device Import & Export List
Table 2020-2030 Mexico Ipl Device Market Size And Market Volume List
Table 2020-2030 Mexico Ipl Device Import & Export List
Table 2020-2030 South America Ipl Device Market Size And Market Volume List
Table 2020-2030 South America Ipl Device Demand List By Application
Table 2020-2025 South America Ipl Device Key Players Sales List
Table 2020-2025 South America Ipl Device Key Players Market Share List
Table 2020-2030 South America Ipl Device Demand List By Type
Table 2020-2025 South America Ipl Device Price List By Type
Table 2020-2030 Brazil Ipl Device Market Size And Market Volume List
Table 2020-2030 Brazil Ipl Device Import & Export List
Table 2020-2030 Argentina Ipl Device Market Size And Market Volume List
Table 2020-2030 Argentina Ipl Device Import & Export List
Table 2020-2030 Chile Ipl Device Market Size And Market Volume List
Table 2020-2030 Chile Ipl Device Import & Export List
Table 2020-2030 Peru Ipl Device Market Size And Market Volume List
Table 2020-2030 Peru Ipl Device Import & Export List
Table 2020-2030 Asia & Pacific Ipl Device Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Ipl Device Demand List By Application
Table 2020-2025 Asia & Pacific Ipl Device Key Players Sales List
Table 2020-2025 Asia & Pacific Ipl Device Key Players Market Share List
Table 2020-2030 Asia & Pacific Ipl Device Demand List By Type
Table 2020-2025 Asia & Pacific Ipl Device Price List By Type
Table 2020-2030 China Ipl Device Market Size And Market Volume List
Table 2020-2030 China Ipl Device Import & Export List
Table 2020-2030 India Ipl Device Market Size And Market Volume List
Table 2020-2030 India Ipl Device Import & Export List
Table 2020-2030 Japan Ipl Device Market Size And Market Volume List
Table 2020-2030 Japan Ipl Device Import & Export List
Table 2020-2030 South Korea Ipl Device Market Size And Market Volume List
Table 2020-2030 South Korea Ipl Device Import & Export List
Table 2020-2030 Southeast Asia Ipl Device Market Size List
Table 2020-2030 Southeast Asia Ipl Device Market Volume List
Table 2020-2030 Southeast Asia Ipl Device Import List
Table 2020-2030 Southeast Asia Ipl Device Export List
Table 2020-2030 Australia Ipl Device Market Size And Market Volume List
Table 2020-2030 Australia Ipl Device Import & Export List
Table 2020-2030 Europe Ipl Device Market Size And Market Volume List
Table 2020-2030 Europe Ipl Device Demand List By Application
Table 2020-2025 Europe Ipl Device Key Players Sales List
Table 2020-2025 Europe Ipl Device Key Players Market Share List
Table 2020-2030 Europe Ipl Device Demand List By Type
Table 2020-2025 Europe Ipl Device Price List By Type
Table 2020-2030 Germany Ipl Device Market Size And Market Volume List
Table 2020-2030 Germany Ipl Device Import & Export List
Table 2020-2030 France Ipl Device Market Size And Market Volume List
Table 2020-2030 France Ipl Device Import & Export List
Table 2020-2030 United Kingdom Ipl Device Market Size And Market Volume List
Table 2020-2030 United Kingdom Ipl Device Import & Export List
Table 2020-2030 Italy Ipl Device Market Size And Market Volume List
Table 2020-2030 Italy Ipl Device Import & Export List
Table 2020-2030 Spain Ipl Device Market Size And Market Volume List
Table 2020-2030 Spain Ipl Device Import & Export List
Table 2020-2030 Belgium Ipl Device Market Size And Market Volume List
Table 2020-2030 Belgium Ipl Device Import & Export List
Table 2020-2030 Netherlands Ipl Device Market Size And Market Volume List
Table 2020-2030 Netherlands Ipl Device Import & Export List
Table 2020-2030 Austria Ipl Device Market Size And Market Volume List
Table 2020-2030 Austria Ipl Device Import & Export List
Table 2020-2030 Poland Ipl Device Market Size And Market Volume List
Table 2020-2030 Poland Ipl Device Import & Export List
Table 2020-2030 Russia Ipl Device Market Size And Market Volume List
Table 2020-2030 Russia Ipl Device Import & Export List
Table 2020-2030 Mea Ipl Device Market Size And Market Volume List
Table 2020-2030 Mea Ipl Device Demand List By Application
Table 2020-2025 Mea Ipl Device Key Players Sales List
Table 2020-2025 Mea Ipl Device Key Players Market Share List
Table 2020-2030 Mea Ipl Device Demand List By Type
Table 2020-2025 Mea Ipl Device Price List By Type
Table 2020-2030 Egypt Ipl Device Market Size And Market Volume List
Table 2020-2030 Egypt Ipl Device Import & Export List
Table 2020-2030 Israel Ipl Device Market Size And Market Volume List
Table 2020-2030 Israel Ipl Device Import & Export List
Table 2020-2030 South Africa Ipl Device Market Size And Market Volume List
Table 2020-2030 South Africa Ipl Device Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Ipl Device Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Ipl Device Import & Export List
Table 2020-2030 Turkey Ipl Device Market Size And Market Volume List
Table 2020-2030 Turkey Ipl Device Import & Export List
Table 2020-2025 Global Ipl Device Market Size List By Region
Table 2020-2025 Global Ipl Device Market Size Share List By Region
Table 2020-2025 Global Ipl Device Market Volume List By Region
Table 2020-2025 Global Ipl Device Market Volume Share List By Region
Table 2020-2025 Global Ipl Device Demand List By Application
Table 2020-2025 Global Ipl Device Demand Market Share List By Application
Table 2020-2025 Global Ipl Device Key Vendors Sales List
Table 2020-2025 Global Ipl Device Key Vendors Sales Share List
Table 2020-2025 Global Ipl Device Key Vendors Revenue List
Table 2020-2025 Global Ipl Device Key Vendors Revenue Share List
Table 2020-2025 Global Ipl Device Demand List By Type
Table 2020-2025 Global Ipl Device Demand Market Share List By Type
Table 2020-2025 Regional Ipl Device Price List
Table 2025-2030 Global Ipl Device Market Size List By Region
Table 2025-2030 Global Ipl Device Market Size Share List By Region
Table 2025-2030 Global Ipl Device Market Volume List By Region
Table 2025-2030 Global Ipl Device Market Volume Share List By Region
Table 2025-2030 Global Ipl Device Demand List By Application
Table 2025-2030 Global Ipl Device Demand Market Share List By Application
Table 2025-2030 Global Ipl Device Key Vendors Sales List
Table 2025-2030 Global Ipl Device Key Vendors Sales Share List
Table 2025-2030 Global Ipl Device Key Vendors Revenue List
Table 2025-2030 Global Ipl Device Key Vendors Revenue Share List
Table 2025-2030 Global Ipl Device Demand List By Type
Table 2025-2030 Global Ipl Device Demand Market Share List By Type
Table 2025-2030 Ipl Device Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Ipl Device Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Ipl Device Market Size And Cagr
Figure 2020-2030 North America Ipl Device Market Volume And Cagr
Figure 2020-2030 South America Ipl Device Market Size And Cagr
Figure 2020-2030 South America Ipl Device Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Ipl Device Market Size And Cagr
Figure 2020-2030 Asia & Pacific Ipl Device Market Volume And Cagr
Figure 2020-2030 Europe Ipl Device Market Size And Cagr
Figure 2020-2030 Europe Ipl Device Market Volume And Cagr
Figure 2020-2030 Mea Ipl Device Market Size And Cagr
Figure 2020-2030 Mea Ipl Device Market Volume And Cagr
Figure 2020-2025 Global Ipl Device Market Volume And Growth Rate
Figure 2020-2025 Global Ipl Device Market Size And Growth Rate
Figure 2025-2030 Global Ipl Device Market Volume And Growth Rate
Figure 2025-2030 Global Ipl Device Market Size And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |