Bee Propolis Extract Market Insights 2025, Analysis and Forecast to 2030, by Manufacturers, Regions, Technology, Product Type
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Introduction
Bee Propolis Extract, a resinous substance collected by honeybees from plant buds and sap, is valued for its antimicrobial, anti-inflammatory, and antioxidant properties, making it a key ingredient in dietary supplements, cosmetics, and pharmaceuticals. The industry is characterized by its alignment with the growing demand for natural and organic health products, driven by consumer preferences for holistic wellness and sustainable sourcing. Trends include the development of high-purity extracts, propolis-infused skincare, and functional foods, supported by advancements in extraction technologies and sustainable beekeeping practices. The market benefits from increasing health consciousness and the integration of propolis in clean beauty and nutraceutical sectors, particularly in regions with strong wellness trends.
Market Size and Growth Forecast
The global Bee Propolis Extract market was valued at USD 510–780 million in 2024, with an estimated CAGR of 4.5%–6.5% from 2025 to 2033, driven by rising demand for natural health and beauty products.
Regional Analysis
North America grows at 4.3%–6.3%; the U.S. leads due to high consumer awareness of natural supplements, emphasizing immune-boosting products.
Europe achieves 4.5%–6.5% growth; Germany and France drive demand, focusing on organic skincare and sustainable sourcing.
Asia Pacific records 5.0%–7.0% growth; China and Japan are key markets, with trends toward traditional medicine and functional foods.
Rest of the World grows at 4.0%–6.0%; Brazil shows potential, prioritizing eco-friendly propolis in cosmetics.
Type Analysis
Food Grade Propolis Extract expands at 4.3%–6.3%; it dominates dietary supplements and functional foods, with trends favoring easy-to-consume formats like gummies.
Pharmaceutical Grade Propolis Extract grows at 4.7%–6.7%; it supports medical applications, emphasizing high-purity extracts for therapeutic use.
Key Market Players
Apis Global, based in New Zealand, is a prominent producer of Bee Propolis Extract, offering food-grade solutions for dietary supplements. Its products are known for their sustainability and immune-boosting properties.
Bee Health, headquartered in the UK, specializes in pharmaceutical-grade propolis for health supplements, focusing on high-potency formulations and clean-label products.
NaturaNectar, from Florida, USA, provides propolis extracts for cosmetics and supplements, emphasizing natural skincare solutions with anti-inflammatory benefits.
Beehive Botanicals, based in Wisconsin, USA, produces food-grade propolis for functional foods, known for its eco-friendly sourcing and quality consistency.
Hi-Tech Natural Products, headquartered in India, offers scalable propolis extracts for pharmaceuticals, focusing on advanced extraction for purity.
Porter’s Five Forces Analysis
● The threat of new entrants is moderate; regulatory standards and sourcing challenges deter entry, but demand attracts small players.
● The threat of substitutes is moderate; synthetic alternatives compete, but propolis’s natural appeal is unique.
● Buyer power is moderate; consumers demand quality, but large retailers negotiate pricing.
● Supplier power is moderate; bee population constraints limit raw material supply, increasing supplier leverage.
● Competitive rivalry is high; companies differentiate through purity, sustainability, and innovative applications.
Market Opportunities and Challenges
Opportunities
● Rising demand for natural health products drives propolis use in supplements and cosmetics.
● Sustainable beekeeping practices enhance supply chain reliability and consumer trust.
● Emerging markets offer expansion as wellness trends grow in Asia Pacific.
Challenges
● Limited awareness in developing regions hinders market penetration.
● Potential allergic reactions to propolis restrict consumer adoption.
● Bee population declines threaten raw material supply stability.
Growth Trend Analysis
The Bee Propolis Extract market is growing steadily, driven by health and wellness trends. In March 2024, NextGen Actives launched Apinol360, a propolis-based anti-inflammaging ingredient, offering a natural retinol alternative with reduced irritation. In July 2024, ApiotiX Technologies introduced a standardized polyphenolic acid polymer extract (PAPE), achieving up to 34% wrinkle reduction in clinical studies, positioning it as a high-efficacy retinol substitute. These innovations align with a projected CAGR of 4.5%–6.5% through 2033, driven by demand for natural, high-performance health and beauty solutions.
Chapter 1 Executive Summary
Chapter 2 Abbreviation and Acronyms
Chapter 3 Preface
3.1 Research Scope
3.2 Research Sources
3.2.1 Data Sources
3.2.2 Assumptions
3.3 Research Method
Chapter 4 Market Landscape
4.1 Market Overview
4.2 Classification/Types
4.3 Application/End Users
Chapter 5 Market Trend Analysis
5.1 Introduction
5.2 Drivers
5.3 Restraints
5.4 Opportunities
5.5 Threats
Chapter 6 Industry Chain Analysis
6.1 Upstream/Suppliers Analysis
6.2 Bee Propolis Extract Analysis
6.2.1 Technology Analysis
6.2.2 Cost Analysis
6.2.3 Market Channel Analysis
6.3 Downstream Buyers/End Users
Chapter 7 Latest Market Dynamics
7.1 Latest News
7.2 Merger and Acquisition
7.3 Planned/Future Project
7.4 Policy Dynamics
Chapter 8 Trading Analysis
8.1 Export of Bee Propolis Extract by Region
8.2 Import of Bee Propolis Extract by Region
8.3 Balance of Trade
Chapter 9 Historical and Forecast Bee Propolis Extract Market in North America (2020-2030)
9.1 Bee Propolis Extract Market Size
9.2 Bee Propolis Extract Demand by End Use
9.3 Competition by Players/Suppliers
9.4 Type Segmentation and Price
9.5 Key Countries Analysis
9.5.1 United States
9.5.2 Canada
9.5.3 Mexico
Chapter 10 Historical and Forecast Bee Propolis Extract Market in South America (2020-2030)
10.1 Bee Propolis Extract Market Size
10.2 Bee Propolis Extract Demand by End Use
10.3 Competition by Players/Suppliers
10.4 Type Segmentation and Price
10.5 Key Countries Analysis
10.5.1 Brazil
10.5.2 Argentina
10.5.3 Chile
10.5.4 Peru
Chapter 11 Historical and Forecast Bee Propolis Extract Market in Asia & Pacific (2020-2030)
11.1 Bee Propolis Extract Market Size
11.2 Bee Propolis Extract Demand by End Use
11.3 Competition by Players/Suppliers
11.4 Type Segmentation and Price
11.5 Key Countries Analysis
11.5.1 China
11.5.2 India
11.5.3 Japan
11.5.4 South Korea
11.5.5 Asean
11.5.6 Australia
Chapter 12 Historical and Forecast Bee Propolis Extract Market in Europe (2020-2030)
12.1 Bee Propolis Extract Market Size
12.2 Bee Propolis Extract Demand by End Use
12.3 Competition by Players/Suppliers
12.4 Type Segmentation and Price
12.5 Key Countries Analysis
12.5.1 Germany
12.5.2 France
12.5.3 United Kingdom
12.5.4 Italy
12.5.5 Spain
12.5.6 Belgium
12.5.7 Netherlands
12.5.8 Austria
12.5.9 Poland
12.5.10 Russia
Chapter 13 Historical and Forecast Bee Propolis Extract Market in MEA (2020-2030)
13.1 Bee Propolis Extract Market Size
13.2 Bee Propolis Extract Demand by End Use
13.3 Competition by Players/Suppliers
13.4 Type Segmentation and Price
13.5 Key Countries Analysis
13.5.1 Egypt
13.5.2 Israel
13.5.3 South Africa
13.5.4 Gulf Cooperation Council Countries
13.5.5 Turkey
Chapter 14 Summary For Global Bee Propolis Extract Market (2020-2030)
14.1 Bee Propolis Extract Market Size
14.2 Bee Propolis Extract Demand by End Use
14.3 Competition by Players/Suppliers
14.4 Type Segmentation and Price
Chapter 15 Global Bee Propolis Extract Market Forecast (2021-2026)
15.1 Bee Propolis Extract Market Size Forecast
15.2 Bee Propolis Extract Demand Forecast
15.3 Competition by Players/Suppliers
15.4 Type Segmentation and Price Forecast
Chapter 16 Analysis of Global Key Vendors
15.1 Apis Global
15.1.1 Company Profile
15.1.2 Main Business and Bee Propolis Extract Information
15.1.3 SWOT Analysis of Apis Global
15.1.4 Apis Global Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.2 Bee Health
15.2.1 Company Profile
15.2.2 Main Business and Bee Propolis Extract Information
15.2.3 SWOT Analysis of Bee Health
15.2.4 Bee Health Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.3 Honeygreen
15.3.1 Company Profile
15.3.2 Main Business and Bee Propolis Extract Information
15.3.3 SWOT Analysis of Honeygreen
15.3.4 Honeygreen Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.4 Happy Valley
15.4.1 Company Profile
15.4.2 Main Business and Bee Propolis Extract Information
15.4.3 SWOT Analysis of Happy Valley
15.4.4 Happy Valley Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.5 NaturaNectar
15.5.1 Company Profile
15.5.2 Main Business and Bee Propolis Extract Information
15.5.3 SWOT Analysis of NaturaNectar
15.5.4 NaturaNectar Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.6 BeePollen
15.6.1 Company Profile
15.6.2 Main Business and Bee Propolis Extract Information
15.6.3 SWOT Analysis of BeePollen
15.6.4 BeePollen Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.7 Beehive Botanicals
15.7.1 Company Profile
15.7.2 Main Business and Bee Propolis Extract Information
15.7.3 SWOT Analysis of Beehive Botanicals
15.7.4 Beehive Botanicals Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.8 Natural Factors
15.8.1 Company Profile
15.8.2 Main Business and Bee Propolis Extract Information
15.8.3 SWOT Analysis of Natural Factors
15.8.4 Natural Factors Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
15.9 BioProtec
15.9.1 Company Profile
15.9.2 Main Business and Bee Propolis Extract Information
15.9.3 SWOT Analysis of BioProtec
15.9.4 BioProtec Bee Propolis Extract Sales, Revenue, Price and Gross Margin (2020-2025)
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Table Research Scope Of Bee Propolis Extract Report
Table Data Sources Of Bee Propolis Extract Report
Table Major Assumptions Of Bee Propolis Extract Report
Table Bee Propolis Extract Classification
Table Bee Propolis Extract Applications List
Table Drivers Of Bee Propolis Extract Market
Table Restraints Of Bee Propolis Extract Market
Table Opportunities Of Bee Propolis Extract Market
Table Threats Of Bee Propolis Extract Market
Table Raw Materials Suppliers List
Table Different Production Methods Of Bee Propolis Extract
Table Cost Structure Analysis Of Bee Propolis Extract
Table Key End Users List
Table Latest News Of Bee Propolis Extract Market
Table Merger And Acquisition List
Table Planned/Future Project Of Bee Propolis Extract Market
Table Policy Of Bee Propolis Extract Market
Table 2020-2030 Regional Export Of Bee Propolis Extract
Table 2020-2030 Regional Import Of Bee Propolis Extract
Table 2020-2030 Regional Trade Balance
Table 2020-2030 North America Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 North America Bee Propolis Extract Demand List By Application
Table 2020-2025 North America Bee Propolis Extract Key Players Sales List
Table 2020-2025 North America Bee Propolis Extract Key Players Market Share List
Table 2020-2030 North America Bee Propolis Extract Demand List By Type
Table 2020-2025 North America Bee Propolis Extract Price List By Type
Table 2020-2030 United States Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 United States Bee Propolis Extract Import & Export List
Table 2020-2030 Canada Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Canada Bee Propolis Extract Import & Export List
Table 2020-2030 Mexico Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Mexico Bee Propolis Extract Import & Export List
Table 2020-2030 South America Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 South America Bee Propolis Extract Demand List By Application
Table 2020-2025 South America Bee Propolis Extract Key Players Sales List
Table 2020-2025 South America Bee Propolis Extract Key Players Market Share List
Table 2020-2030 South America Bee Propolis Extract Demand List By Type
Table 2020-2025 South America Bee Propolis Extract Price List By Type
Table 2020-2030 Brazil Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Brazil Bee Propolis Extract Import & Export List
Table 2020-2030 Argentina Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Argentina Bee Propolis Extract Import & Export List
Table 2020-2030 Chile Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Chile Bee Propolis Extract Import & Export List
Table 2020-2030 Peru Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Peru Bee Propolis Extract Import & Export List
Table 2020-2030 Asia & Pacific Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Asia & Pacific Bee Propolis Extract Demand List By Application
Table 2020-2025 Asia & Pacific Bee Propolis Extract Key Players Sales List
Table 2020-2025 Asia & Pacific Bee Propolis Extract Key Players Market Share List
Table 2020-2030 Asia & Pacific Bee Propolis Extract Demand List By Type
Table 2020-2025 Asia & Pacific Bee Propolis Extract Price List By Type
Table 2020-2030 China Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 China Bee Propolis Extract Import & Export List
Table 2020-2030 India Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 India Bee Propolis Extract Import & Export List
Table 2020-2030 Japan Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Japan Bee Propolis Extract Import & Export List
Table 2020-2030 South Korea Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 South Korea Bee Propolis Extract Import & Export List
Table 2020-2030 Southeast Asia Bee Propolis Extract Market Size List
Table 2020-2030 Southeast Asia Bee Propolis Extract Market Volume List
Table 2020-2030 Southeast Asia Bee Propolis Extract Import List
Table 2020-2030 Southeast Asia Bee Propolis Extract Export List
Table 2020-2030 Australia Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Australia Bee Propolis Extract Import & Export List
Table 2020-2030 Europe Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Europe Bee Propolis Extract Demand List By Application
Table 2020-2025 Europe Bee Propolis Extract Key Players Sales List
Table 2020-2025 Europe Bee Propolis Extract Key Players Market Share List
Table 2020-2030 Europe Bee Propolis Extract Demand List By Type
Table 2020-2025 Europe Bee Propolis Extract Price List By Type
Table 2020-2030 Germany Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Germany Bee Propolis Extract Import & Export List
Table 2020-2030 France Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 France Bee Propolis Extract Import & Export List
Table 2020-2030 United Kingdom Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 United Kingdom Bee Propolis Extract Import & Export List
Table 2020-2030 Italy Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Italy Bee Propolis Extract Import & Export List
Table 2020-2030 Spain Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Spain Bee Propolis Extract Import & Export List
Table 2020-2030 Belgium Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Belgium Bee Propolis Extract Import & Export List
Table 2020-2030 Netherlands Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Netherlands Bee Propolis Extract Import & Export List
Table 2020-2030 Austria Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Austria Bee Propolis Extract Import & Export List
Table 2020-2030 Poland Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Poland Bee Propolis Extract Import & Export List
Table 2020-2030 Russia Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Russia Bee Propolis Extract Import & Export List
Table 2020-2030 Mea Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Mea Bee Propolis Extract Demand List By Application
Table 2020-2025 Mea Bee Propolis Extract Key Players Sales List
Table 2020-2025 Mea Bee Propolis Extract Key Players Market Share List
Table 2020-2030 Mea Bee Propolis Extract Demand List By Type
Table 2020-2025 Mea Bee Propolis Extract Price List By Type
Table 2020-2030 Egypt Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Egypt Bee Propolis Extract Import & Export List
Table 2020-2030 Israel Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Israel Bee Propolis Extract Import & Export List
Table 2020-2030 South Africa Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 South Africa Bee Propolis Extract Import & Export List
Table 2020-2030 Gulf Cooperation Council Countries Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Gulf Cooperation Council Countries Bee Propolis Extract Import & Export List
Table 2020-2030 Turkey Bee Propolis Extract Market Size And Market Volume List
Table 2020-2030 Turkey Bee Propolis Extract Import & Export List
Table 2020-2025 Global Bee Propolis Extract Market Size List By Region
Table 2020-2025 Global Bee Propolis Extract Market Size Share List By Region
Table 2020-2025 Global Bee Propolis Extract Market Volume List By Region
Table 2020-2025 Global Bee Propolis Extract Market Volume Share List By Region
Table 2020-2025 Global Bee Propolis Extract Demand List By Application
Table 2020-2025 Global Bee Propolis Extract Demand Market Share List By Application
Table 2020-2025 Global Bee Propolis Extract Capacity List
Table 2020-2025 Global Bee Propolis Extract Key Vendors Capacity Share List
Table 2020-2025 Global Bee Propolis Extract Key Vendors Production List
Table 2020-2025 Global Bee Propolis Extract Key Vendors Production Share List
Table 2020-2025 Global Bee Propolis Extract Key Vendors Production Value List
Table 2020-2025 Global Bee Propolis Extract Key Vendors Production Value Share List
Table 2020-2025 Global Bee Propolis Extract Demand List By Type
Table 2020-2025 Global Bee Propolis Extract Demand Market Share List By Type
Table 2020-2025 Regional Bee Propolis Extract Price List
Table 2025-2030 Global Bee Propolis Extract Market Size List By Region
Table 2025-2030 Global Bee Propolis Extract Market Size Share List By Region
Table 2025-2030 Global Bee Propolis Extract Market Volume List By Region
Table 2025-2030 Global Bee Propolis Extract Market Volume Share List By Region
Table 2025-2030 Global Bee Propolis Extract Demand List By Application
Table 2025-2030 Global Bee Propolis Extract Demand Market Share List By Application
Table 2025-2030 Global Bee Propolis Extract Capacity List
Table 2025-2030 Global Bee Propolis Extract Key Vendors Capacity Share List
Table 2025-2030 Global Bee Propolis Extract Key Vendors Production List
Table 2025-2030 Global Bee Propolis Extract Key Vendors Production Share List
Table 2025-2030 Global Bee Propolis Extract Key Vendors Production Value List
Table 2025-2030 Global Bee Propolis Extract Key Vendors Production Value Share List
Table 2025-2030 Global Bee Propolis Extract Demand List By Type
Table 2025-2030 Global Bee Propolis Extract Demand Market Share List By Type
Table 2025-2030 Bee Propolis Extract Regional Price List
Figure Market Size Estimated Method
Figure Major Forecasting Factors
Figure Bee Propolis Extract Picture
Figure 2020-2030 Regional Trade Balance
Figure 2020-2030 North America Bee Propolis Extract Market Size And Cagr
Figure 2020-2030 North America Bee Propolis Extract Market Volume And Cagr
Figure 2020-2030 South America Bee Propolis Extract Market Size And Cagr
Figure 2020-2030 South America Bee Propolis Extract Market Volume And Cagr
Figure 2020-2030 Asia & Pacific Bee Propolis Extract Market Size And Cagr
Figure 2020-2030 Asia & Pacific Bee Propolis Extract Market Volume And Cagr
Figure 2020-2030 Europe Bee Propolis Extract Market Size And Cagr
Figure 2020-2030 Europe Bee Propolis Extract Market Volume And Cagr
Figure 2020-2030 Mea Bee Propolis Extract Market Size And Cagr
Figure 2020-2030 Mea Bee Propolis Extract Market Volume And Cagr
Figure 2020-2025 Global Bee Propolis Extract Capacity Production And Growth Rate
Figure 2020-2025 Global Bee Propolis Extract Production Value And Growth Rate
Figure 2025-2030 Global Bee Propolis Extract Capacity Production And Growth Rate
Figure 2025-2030 Global Bee Propolis Extract Production Value And Growth Rate
Research Methodology
- Market Estimated Methodology:
Bottom-up & top-down approach, supply & demand approach are the most important method which is used by HDIN Research to estimate the market size.
1)Top-down & Bottom-up Approach
Top-down approach uses a general market size figure and determines the percentage that the objective market represents.
Bottom-up approach size the objective market by collecting the sub-segment information.
2)Supply & Demand Approach
Supply approach is based on assessments of the size of each competitor supplying the objective market.
Demand approach combine end-user data within a market to estimate the objective market size. It is sometimes referred to as bottom-up approach.
- Forecasting Methodology
- Numerous factors impacting the market trend are considered for forecast model:
- New technology and application in the future;
- New project planned/under contraction;
- Global and regional underlying economic growth;
- Threatens of substitute products;
- Industry expert opinion;
- Policy and Society implication.
- Analysis Tools
1)PEST Analysis
PEST Analysis is a simple and widely used tool that helps our client analyze the Political, Economic, Socio-Cultural, and Technological changes in their business environment.
- Benefits of a PEST analysis:
- It helps you to spot business opportunities, and it gives you advanced warning of significant threats.
- It reveals the direction of change within your business environment. This helps you shape what you’re doing, so that you work with change, rather than against it.
- It helps you avoid starting projects that are likely to fail, for reasons beyond your control.
- It can help you break free of unconscious assumptions when you enter a new country, region, or market; because it helps you develop an objective view of this new environment.
2)Porter’s Five Force Model Analysis
The Porter’s Five Force Model is a tool that can be used to analyze the opportunities and overall competitive advantage. The five forces that can assist in determining the competitive intensity and potential attractiveness within a specific area.
- Threat of New Entrants: Profitable industries that yield high returns will attract new firms.
- Threat of Substitutes: A substitute product uses a different technology to try to solve the same economic need.
- Bargaining Power of Customers: the ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes.
- Bargaining Power of Suppliers: Suppliers of raw materials, components, labor, and services (such as expertise) to the firm can be a source of power over the firm when there are few substitutes.
- Competitive Rivalry: For most industries the intensity of competitive rivalry is the major determinant of the competitiveness of the industry.
3)Value Chain Analysis
Value chain analysis is a tool to identify activities, within and around the firm and relating these activities to an assessment of competitive strength. Value chain can be analyzed by primary activities and supportive activities. Primary activities include: inbound logistics, operations, outbound logistics, marketing & sales, service. Support activities include: technology development, human resource management, management, finance, legal, planning.
4)SWOT Analysis
SWOT analysis is a tool used to evaluate a company's competitive position by identifying its strengths, weaknesses, opportunities and threats. The strengths and weakness is the inner factor; the opportunities and threats are the external factor. By analyzing the inner and external factors, the analysis can provide the detail information of the position of a player and the characteristics of the industry.
- Strengths describe what the player excels at and separates it from the competition
- Weaknesses stop the player from performing at its optimum level.
- Opportunities refer to favorable external factors that the player can use to give it a competitive advantage.
- Threats refer to factors that have the potential to harm the player.
- Data Sources
Primary Sources | Secondary Sources |
---|---|
Face to face/Phone Interviews with market participants, such as: Manufactures; Distributors; End-users; Experts. Online Survey |
Government/International Organization Data: Annual Report/Presentation/Fact Book Internet Source Information Industry Association Data Free/Purchased Database Market Research Report Book/Journal/News |